#lakme face cream

[i-wanna-b-yours]

my dad bought me a 450 rs face cream without batting an eye...

[lakmesalonindia]

Buy Face Moisturizers Online in India - Lakme Salon

Buy Face Moisturizers Online. Shop for the best moisturizer cream at the best prices from Lakme Salon. Explore the wide range of moisturizers for dry & oily skin types.

[mansiinsight]

Budget-Friendly Makeup Brands That Rival High-End Products Discover top budget-friendly makeup brands in India that rival high-end products. Achieve stunning looks without breaking the bank with affordable beauty essentials from Maybelline, Lakme, L'Oréal, and more.

In the world of beauty, it's easy to assume that high-quality makeup comes with a high price tag. However, many budget-friendly brands offer products that perform just as well, if not better, than their high-end counterparts. Whether you're a makeup novice or a seasoned pro, you don't have to break the bank to look fabulous. Here are some top budget-friendly makeup brands available in India that rival high-end products.

1. Maybelline New York

Maybelline is a global brand that has earned a stellar reputation for its affordable and high-performing makeup products.

Star Products:

Fit Me Matte + Poreless Foundation: This foundation offers a natural, matte finish and comes in a wide range of shades. It provides buildable coverage and is perfect for oily and combination skin. It’s a favorite among makeup artists and beauty enthusiasts alike.

Colossal Kajal: With a smudge-proof and waterproof formula, this kajal lasts up to 24 hours. It's a must-have in every Indian makeup bag.

Stat: According to Statista, Maybelline held a 7.2% market share in the Indian cosmetics market in 2022.

2. Lakmé

Lakmé is an iconic Indian brand known for its innovative and affordable makeup products that cater to a variety of skin tones and types.

Star Products:

9 to 5 Primer + Matte Lip Color: This lipstick combines a primer and matte finish in one, offering long-lasting wear and vibrant color payoff.

Absolute Blur Perfect Makeup Primer: This primer blurs imperfections and creates a smooth base for makeup application, rivaling many high-end primers.

Fact: Lakmé is ranked among the top five cosmetic brands in India.

3. L'Oréal Paris

L'Oréal Paris offers luxury-quality products at drugstore prices, making it a favorite among beauty lovers worldwide.

Star Products:

Infallible Pro-Matte Foundation: Known for its long-lasting and lightweight formula, this foundation provides a flawless matte finish.

Voluminous Lash Paradise Mascara: This mascara offers dramatic volume and length, often compared to high-end mascaras like Too Faced's Better Than Sex.

Fact: L'Oréal Paris is the largest cosmetics brand in the world, with products sold in over 150 countries.

4. NYX Professional Makeup

NYX is a professional makeup brand known for its high-quality products and extensive range of shades and formulas.

Star Products:

Soft Matte Lip Cream: This lip cream delivers a velvety matte finish and comes in a variety of shades to suit every skin tone.

Can't Stop Won't Stop Foundation: This foundation offers full coverage and a matte finish that lasts up to 24 hours.

Stat: NYX Professional Makeup is one of the fastest-growing cosmetics brands globally, with significant popularity in India.

5. Wet n Wild

Wet n Wild is renowned for its affordable yet high-quality makeup products that cater to all skin tones.

Star Products:

Photo Focus Foundation: This foundation is tested under seven different lighting conditions to ensure a flawless finish in any light.

Color Icon Eyeshadow Palette: These palettes offer a range of highly pigmented and blendable shades, comparable to high-end eyeshadows.

Fact: Wet n Wild is a cruelty-free brand, making it a popular choice among conscious consumers.

6. Colorbar

Colorbar is an Indian brand that offers a wide range of affordable makeup products known for their quality and performance.

Star Products:

Velvet Matte Lipstick: This lipstick provides a creamy matte finish and comes in a variety of shades.

Perfect Match Primer: This primer smooths the skin and helps makeup last longer, similar to many high-end primers.

Fact: Colorbar has received numerous beauty awards, including the Elle Beauty Award and the Femina Beauty Award.

7. Makeup Revolution

Makeup Revolution is known for its affordable dupes of high-end products, offering similar quality at a fraction of the price.

Star Products:

Conceal & Define Concealer: This concealer provides full coverage and a matte finish, often compared to Tarte's Shape Tape.

Re-Loaded Eyeshadow Palettes: These palettes offer a wide range of highly pigmented shades that blend seamlessly.

Stat: Makeup Revolution has a strong presence in over 50 countries, including India, where it is rapidly gaining popularity.

8. PAC (Professional Artist Cosmetics)

PAC is an Indian brand that offers professional-grade makeup products at affordable prices.

Star Products:

Studio Finish Compact Powder: This powder offers a matte finish and provides buildable coverage.

Retro Matte Gloss: This liquid lipstick delivers intense pigmentation and a long-lasting matte finish.

Fact: PAC products are designed to meet the needs of professional makeup artists, making them a high-quality yet affordable option for consumers.

9. Swiss Beauty

Swiss Beauty is known for its trendy and affordable makeup products that deliver impressive results.

Star Products:

Liquid Concealer: This concealer provides excellent coverage and blends seamlessly into the skin.

Ultimate Eyeshadow Palette: These palettes offer a range of vibrant and pigmented shades that rival high-end eyeshadows.

Stat: Swiss Beauty has rapidly grown to become one of the most popular budget-friendly brands in India.

10. SUGAR Cosmetics

SUGAR Cosmetics is an Indian brand that offers high-quality, trendy makeup products at affordable prices.

Star Products:

Matte As Hell Crayon Lipstick: This lipstick provides a long-lasting matte finish and comes in a variety of shades.

Ace Of Face Foundation Stick: This foundation stick offers full coverage and a natural finish, making it a favorite among makeup enthusiasts.

Fact: SUGAR Cosmetics has a strong online presence and is known for its innovative marketing strategies, making it a favorite among millennials and Gen Z.

Conclusion

You don't need to spend a fortune to look your best. These budget-friendly makeup brands offer high-quality products that rival their high-end counterparts, ensuring you achieve a flawless look without breaking the bank. Whether you're a makeup newbie or a beauty guru, these brands provide everything you need to create stunning makeup looks. So, head to your nearest drugstore or shop online and discover the best affordable beauty products India has to offer.

[superiorcleanroom]

Discover Radiant Skin with Lakme Peach Milk Light Weight Moisturizer

In the quest for perfect, radiant skin, finding the right moisturizer can be a game-changer. Lakme, a brand synonymous with beauty and skincare, introduces the Lakme Peach Milk Light Weight Moisturizer, a product designed to hydrate your skin without the heaviness of traditional creams. Let’s delve into what makes this moisturizer a must-have in your daily skincare routine.

Lightweight and Nourishing Formula

The Lakme Peach Milk Moisturizer stands out for its unique formulation. It combines the goodness of peaches and milk, both known for their skin-beneficial properties. Peaches are rich in vitamins and antioxidants that help rejuvenate the skin, while milk acts as a natural moisturizer, providing hydration and nourishment.

Perfect for All Skin Types

One of the key features of this moisturizer is its lightweight texture. Unlike heavy creams that can leave your skin feeling greasy, Lakme Peach Milk Light Weight Moisturizer absorbs quickly, leaving your skin feeling soft and supple. This makes it an ideal choice for all skin types, including oily and combination skin. Whether you're battling dry patches or looking for a non-greasy solution for oily skin, this moisturizer has got you covered.

Hydration That Lasts

Hydration is crucial for maintaining healthy skin. The Lakme Peach Milk Moisturizer promises 24-hour moisture lock, ensuring your skin stays hydrated and fresh all day long. The long-lasting hydration helps in keeping the skin's natural moisture balance intact, preventing issues like dryness, flakiness, and dullness.

Dermatologically Tested

Safety and effectiveness are paramount when it comes to skincare products. The Lakme Peach Milk Light Weight Moisturizer is dermatologically tested, ensuring it is safe for everyday use. You can trust this moisturizer to take care of your skin without causing irritation or breakouts.

Easy to Use

Incorporating the Lakme Peach Milk Moisturizer into your daily routine is effortless. Apply a small amount to your face and neck after cleansing, and gently massage it in using upward circular motions. Use it twice a day for best results – once in the morning and once before bed. This simple addition to your routine can make a significant difference in the overall health and appearance of your skin.

Affordable Luxury

Luxury doesn't always have to come with a hefty price tag. The Lakme Peach Milk Light Weight Moisturizer offers the quality and effectiveness of high-end skincare products at an affordable price. It's an investment in your skin that won't break the bank.

Conclusion

If you're looking for a moisturizer that offers lightweight hydration, long-lasting moisture, and skin-loving ingredients, the Lakme Peach Milk Light Weight Moisturizer is the perfect choice. It's a versatile, effective, and affordable addition to your skincare routine, designed to keep your skin looking and feeling its best. Experience the magic of peaches and milk with Lakme and let your skin glow with health and vitality.

Visit Pure West to get your Lakme Peach Milk Light Weight Moisturizer today and give your skin the care it deserves.

[aryakumari]

Top 10 companies in India's beauty and personal care industry 2024

Have you seen the Top 10 B2B Companies in India's Beauty and Personal Care Industry? Learn more about them. Buy the branded beauty products from the beauty products manufacturer list at affordable price. India's beauty market blossoms with each passing year, resulting in rapid expansion. This growth has been fueled by technological advancements, a large population, and a young generation.

Which cosmetic company is best?

Market Research predicts it will reach $30 billion by 2024. Many beauty product companies have achieved great success in India's beauty and personal care industries. Some of them have proven to be consistent, long-term contributors.

Lakmé

Hindustan Unilever owns Lakme, a well-known Indian brand. According to Peta, their beauty products are cruelty-free, and they will be recognized as such in October 2021. This, however, occurred in the context of a contentious statement. They sell beauty products like moisturizer, sunscreen, kajal, foundation, face wash, and other cosmetics. Lakmé Fashion Week takes place twice per year.

Wow Skin Science

Indian cosmetics manufacturers are reliable and impressive. The ultimate resource for pure, high-quality beauty products. They provide a full range of bodycare, haircare, bath, and skincare products. This beauty company claims its products are free of sulfates, silicones, and parabens.

Nivea

Nivea, which has been in business for 100 years, is regarded as one cream among many. Nivea offers body wash, lip care, winter care, lotions, creams, and other products. Moisturizes, nourishes, and provides intensive care for dry skin.

Emami

The Emami brand focuses on sustainability. Emami is an Indian beauty product manufacturer that carefully chooses the best natural and Ayurvedic formulas to rejuvenate your skin naturally. This beauty products company is rising to new heights thanks to strict quality control, innovation, and the highest R&D standards.

Lotus Herbals

Lotus Herbals is a unique skincare company that offers products for all skin types. This beauty product manufacturer also provides paraben-free, artificial fragrance-free, dermatologically tested, and cruelty-free options.

Loreal India

Creates the beauty that captivates the entire world. Transformative beauty leader brand that improves customer satisfaction and experience by using effective, high-quality, and sophisticated products.

Himalaya Herbal

Beauty product manufacturers in Delhi emphasize gentle care for both men and women using natural essences, including childcare. They are committed to creating delicate, caring, and innovative products with a herbal twist.

Biotique

Biotique is a well-known and established Ayurvedic brand. Their products promote natural healing and rejuvenation. Biotique is more significant because of its abundant natural resources.

VLCC NATURAL SCIENCES

Vandana Luthra, who was awarded the Padma Shri, set a high standard for other beauty product manufacturers when she introduced VLCCs into the Indian market. VLCC provides wellness, detoxification, skin, and care services on a daily basis.

Mamaearth

Mamearth is a beauty brand that pays tribute to our homeland, the earth that touches and complements Indian skin and hair. They consistently attract customers' attention by offering a wide range of best-selling products at unbelievable low prices. The Mamaearth website is currently offering a Navratri sale. Mamaearth Onion Oil is a fantastic hair product.

Conclusion

We've put together a list of the top ten companies in the beauty and personal care industries. You can seek help in making a better decision.

[slowlymagicaldreamer]

   Best Cream For Pigmentation in India For Clear Skin

Get the best Cream for Pigmentation in India for Clear Skin from Handsomedevil online at your doorstep. The cream is rich in natural ingredients that reduce exorbitant melanin creation. It reduces pigmentation, dark spots, and age spots, and levels out your skin tone to make it splendid and brilliant. The treatment imparts a radiant glow to the skin. This provides a dramatic improvement in skin hyperpigmentation. It treats melasma and helps in controlling acne and preventing acne marks. In Addition to providing pigmentation for the cells, melanin also absorbs harmful UV rays and protects against cellular damage from UV light exposure. 

Best Cream for Pigmentation in India for Clear Skin that includes- 

1. Skin Radiance Cream for Hyperpigmentation & Dark Spots 

This skin radiance cream helps rebalance melanin production and imparts an even skin tone. Powered with ingredients like Niacinamide & Alpha Arbutin, it displays strong antioxidant properties. It also helps repair UV induced damage such as sun spots. The mildly moisturizing cream is lightweight and has a mild fragrance. 

2. Dr. Sheth’s Kesar & Kojic Correction Cream 

This cream has a daily use anti-pigmentation specialist cream with a non-greasy formula that battles pigmentation for blemish-free, even-toned skin. This includes a blend of melanin-inhibiting actives that helps dive deep into the skin to resolve discoloration & blemishes.  

3. Bye Bye Blemishes Face Cream for Reducing Pigmentation 

This cream is enriched with Mulberry extract, daisy flower extract, and vitamin C. Its unique and natural formulation prevents melanin synthesis and gives your soft, glowing skin. It reduces pigmentation and blemishes by restricting melanin deposits that appear as dark spots, patches, and hyper-pigmentation, thereby offering an even skin tone. 

4. Derma Pigmentation Treatment Kit 

This cream comes packed with 3% Niacinamide Foaming Face Wash, 2% Kojic Acid Face Serum, and 5% Cica-Glow Daily Face Moisturizer. This helps to remove the day’s accumulation of oil, dirt, and impurities. It helps in fading dark spots and works towards controlling the production of Melanin. 

5. Dermalogica Powerbright Overnight Cream 

This cream optimizes skin moisture recovery and helps to restore luminosity. It has Niacinamide & Hexylresorcinol helps fade the appearance of dark spots along with Vitamin C. Pumpkin Enzyme smoothes and evens skin texture. It helps to protect against the damaging effects of free radicals from pollution, and delivers essential fatty acids that moisturize to help reduce the appearance of fine lines. 

6. Jovees Herbal Anti Blemish Pigmentation Cream 

This cream comes with olive oil and almond oil that allows to get rid of stubborn blemishes, pigmentation, and dark patches. It comes with the grape seed extract, jovees that are packed with the goodness of vitamin E, and Omega fatty acids, grapeseed fortifies the skin barrier, replenishes the moisture levels, and keeps your skin soft, supple and hydrated. 

7. The Moms Co. Vita Rich Anti Pigmentation Kit

This kit is a combo pack of Natural Vitamin Rich Face Cream, and Natural Vita Rich Face Serum. The duo replenishes the skin, moisture, and reduces pigmentation, dark spots, and blemishes with power-packed natural ingredients. 

8. Re’Equill Pigmentation & Dark Spots Treatment 

This cream helps to prevent hyperpigmentation, melasma, and dark spots with Gentle Actives. It improves skin tone, and makes skin even and smooth. This is Non-Comedogenic, and boosts skin radiance. 

9. Lakme Restore & Revitalise Set

This is a youthful glow cream for your skin that is endorsed with anti-ageing properties. It enables your skin to look younger after every use, and removes wrinkles, and blemishes from your skin. It instantly brightens your skin tone to give you a flawless look while the Instant-collagen-boosters help to improve elasticity and promote skin tightening. 

10. Pigmentation Repair & Defense Combo

You can achieve beautiful, flawless skin with the Pigmentation Repair & Defense Combo. This combo fights pigmentation, removes dark spots, and evens out skin tone. It also provides sun protection, making it suitable for all skin tones. 

Get the best Cream for Pigmentation in India for Clear Skin from Handsomedevil. Our Pigmentation treatments impart a radiant glow to the skin. It gives your skin a smooth appearance, and reduces the pore size. It provides a dramatic improvement in skin hyperpigmentations. The best cream for pigmentation on the face includes a combination of vitamin c, kojic acid, retinol, niacinamide, lactic acid, and azelaic acid. 

Get the best Cream for Pigmentation and other products for mens & their clear skin. You can visit all the products on the official site of handsome devil. 

READ MORE...Men's Skin Care Products Online Pigmentation Cream, skin care kits| Handsome Devil

[urduhindipoetry]

Lakme Absolute Perfect Radiance Brightening Light Day Cream 50 g, SPF 20 PA++, Daily Illuminating Face Moisturizer for Glowing Skin - Ultra Lighweight

Price: (as of – Details) Inspired by the illuminate trend, Lakme ’s Perfect Radiance range is now elevated to a new level of luxury and efficacy. The high-resolution clarity of a crystal is now captured in the New Lakme Absolute Perfect Radiance range. Lakme Absolute Perfect skin Brightening crème with precious micro-crystals and skin illuminating vitamins gives you a fair, illuminated look.…

[i-wanna-b-yours]

hey tea can you give me some moisturizer recommendations?

himalaya nourishing skin cream (around rs 154) is really good and pocket friendly. i loved using it. doesn't feel heavy, absorbs quickly, and it does sweat off if you are in a hot climate but compared to every other moisturizer in this price range that sweat off is minimal. amazing base for gua sha/face massages.

lakme fresh life day creme (around rs 450) AMAZING ITS THE LOVE OF MY LIFE. DOESN'T SWEAT OFF AT ALL (for me) ABSOLUTELY MAGICAL FOR OILY SKIN BECAUSE ITS GEL BASED. LEAVES YOUR SKIN SMOOTH AND BOUNCY. I CANT STOP SINGING ITS PRAISES. also claims to diminish hyperpigmentation and acne scars but i have to use it for few more weeks to be sure about that.

absolutely hate the joy skin fruits cream and nivea too. not for oily or combination skin. i'd say its for dry skin people only.

and if you mean body moisturizers then vaseline NEVER disappoints

[anantradingpvtltd]

Price: [price_with_discount] (as of [price_update_date] - Details) [ad_1] Dove Cream Bathing Beauty Bar combines a gentle cleansing formula with Dove’s signature ¼ moisturizing cream to give you softer, smoother and more glowing skin with every shower. What makes Dove different? Dove’s beauty bars gently cleanse your skin and help retain its natural moisture rather than stripping it away. While ordinary soaps may leave your skin feeling dry and tight, Dove cream Beauty Bar helps your skin maintain its natural moisture barrier and keep skin hydrated. Its moisturising and nourishing formula leaves skin soft, smooth and glowing. Dove is the No.1 Soap Brand recommended by dermatologists. It is pH balanced and mild on skin making it suitable for all skin types. It has gentle cleansers which are suitable for dry and sensitive skin also. It cares for your skin and washes away germs. Regular soap may dry out your skin, but the classic moisturizing formula of Dove bars will leave skin softer, smoother and more glowing. For best results, lather up your Dove Cream Beauty bathing bar and massage the smooth, creamy lather over your face and body before rinsing thoroughly. Dove cares for skin and washes away germs. Try Dove, And feel the Dove difference. Get soft, smooth and glowing skin. Product Dimensions ‏ : ‎ 11 x 6.7 x 9.5 cm; 375 Grams Date First Available ‏ : ‎ 5 January 2021 Manufacturer ‏ : ‎ Lakme Lever Pvt Ltd. (UNIT -11) ASIN ‏ : ‎ B08S51KLZ5 Item model number ‏ : ‎ 44040 Country of Origin ‏ : ‎ India Manufacturer ‏ : ‎ Lakme Lever Pvt Ltd. (UNIT -11), Survey no. 159/B, VARSANA, BHIMASAR, - PADANA ROAD, P.O. PADANA, GANDHIDHAM (KACHCHH) -370240, GUJARAT, TOLL FREE: 1800-10-22-221 PO BOX 14760, MUMBAI 400 099 LEVER.CARE@UNILEVER.COM Packer ‏ : ‎ Survey no. 159/B, VARSANA, BHIMASAR, - PADANA ROAD, P.O. PADANA, GANDHIDHAM (KACHCHH) -370240, GUJARAT, TOLL FREE: 1800-10-22-221 PO BOX 14760, MUMBAI 400 099 LEVER.CARE@UNILEVER.COM Importer ‏ : ‎ Survey no. 159/B, VARSANA, BHIMASAR, - PADANA ROAD, P.O. PADANA, GANDHIDHAM (KACHCHH) -370240, GUJARAT, TOLL FREE: 1800-10-22-221 PO BOX 14760, MUMBAI 400 099 LEVER.CARE@UNILEVER.COM Item Weight ‏ : ‎ 375 g Item Dimensions LxWxH ‏ : ‎ 11 x 6.7 x 9.5 Centimeters Net Quantity ‏ : ‎ 375.0 gram Included

Components ‏ : ‎ Soap Generic Name ‏ : ‎ Cream Bathing Beauty Bar with 1/4 Moisturising Cream For Soft, Smooth, Glowing Skin Formulated with gentle cleansers, Dove Cream Beauty Bar cares for your skin while washing away germs. Ideal for Men and Women Dove Cream Beauty bathing Bar leaves skin feeling softer, smoother and more glowing Dove is pH balanced and mild on skin No #1 Brand recommended by dermatologists 25% bigger bar - More Dove, More glow, More savings [ad_2]

[shalinitalks]

Top 8 Promising Face Creams for Winter in India

India’s winter can be harsh on your skin, but don’t worry – we’ve got you covered! Here’s a list of the top 8 best face creams for winter in India that will keep your skin hydrated and protected from the cold.

From brands like Nivea, Lakme, and Olay to more budget-friendly options, we’ll provide you with an extensive selection so you can find the perfect face cream for your needs. So read on to find out which are the best face creams for winter in India!

[trustnerd]

Wet n wild photo focus concealer

#WET N WILD PHOTO FOCUS CONCEALER MAC#

My other concealers are Maybelline Instant Age Rewind in Fair, and Tarte Rainforest Of The Sea in Fair. įor reference I use Wet n Wild Photo Focus foundation in Porcelain, and use the shade Light Ivory for the concealer. Water/Aqua, Cyclopentasiloxane, Glycerin, Propylene Glycol, Hydrogenated Polyisobutene, Mica, Polymethyl Methacrylate, Dimethicone, Cetyl PEG/PPG-10/1 Dimethicone, Polyglyceryl-4 Isostearate, Hexyl Laurate, Sorbitan Sesquioleate, Dimethicone Crosspolymer, Silica, PEG-10 Dimethicone, Disteardimonium Hectorite, Dicaprylyl Carbonate, Phenoxyethanol, Isostearic Acid, Ethylene/Propylene/Styrene Copolymer, Caprylyl Glycol, Dimethicone/Vinyl Dimethicone Crosspolymer, Propylene Carbonate, Hexylene Glycol, Ethylhexylglycerin, Ammonium Acryloyldimethyltaurate/VP Copolymer, Sodium Dehydroacetate, Alumina, Triethoxycaprylylsilane, Tocopheryl Acetate, Propanediol, Dimethiconol, Butylene/Ethylene/Styrene Copolymer, Caprylhydroxamic Acid, Chamomilla Recutita (Matricaria) Flower Extract, Sodium Benzoate, Potassium Sorbate. *Based on clinical consumer perception studies consisting of 50 female subjects between the ages of 18-30 Ingredients Tested to be white cast-free under seven different photo lighting conditions*. High coverage concealer allows only your best features to get noticed. Let’s connect! Leave your blog link along with comments and I’ll visit it for sure.Let your natural beauty shine with our selfie-tested creamy and luminous concealer. Until next time, stay beautiful & keep smiling!įacebook | Twitter | Instagram | Google+ | Bloglovin’ Show some love to my blog lovelies by liking, sharing and commenting your views/thoughts. I hope you liked my post and if you did, do hit the follow button. Smiley points to Wet N Wild for being cruelty-free! And specifically, it is not good just because it is affordable, it is good because it does its job perfectly. Wet N Wild photofocus concealer will suit those having mild to moderate dark circles, those looking for a natural finish and moisturizing properties from a concealer. I prefer Lakme 9 to 5 primer+matte powder foundation for setting my under eyes. Because if the powder is not finely milled, it is again going to crease your under eyes. Also, set it with a very finely milled powder (with/without pigment). I’ve tried sweeping the wand across the entire under eye (was mimicking few youtubers) which made my concealer crease badly due to excess product. unless required, just make some dots and blend it in for a natural look. Tip: When it comes to concealers, less is more. I never layer my concealers because firstly, I don’t need to as I have mild darkness and secondly, if I did then they crease heavily (I have fine lines which give the appearance of concealer creasing). There is a restricted gap in the tube which removes all excess product and only desired amount remains on the wand.

#WET N WILD PHOTO FOCUS CONCEALER MAC#

I am in love with this concealer, to an extent that I haven’t touched my MAC concealer after getting this! I wear it every single day to my office and I love how it brightens up my under eyes. My verdict on Wet N Wild photofocus concealer: I blot my face 2-3 times a day (perks of being an oily skinned person) and sometimes apply a fresh layer of powder under my eyes, but that is not always. I set it with a finely milled powder after application and then it stays put. The concealer stays pretty much the entire day (office hours ~ 9.30 to 7.30). Also, due to the yellow undertone, it not only covers dark circles but also brightens the undereyes. It wouldn’t (entirely) cover intense dark circles but will definitely hide the moderate ones. Pigmentation & staying power: I would say the Wet N Wild photofocus concealer gives medium coverage, more towards a natural finish. I usually blend it with a smaller stippling brush. It feels more like a tinted moisturizing cream as it glides on smoothly and blends beautifully under the eyes. Texture: The concealer is neither too thick nor thin. This shade has a yellow undertone which also brightens up the undereye area. This will suit people with medium complexions and have light to moderate dark circles. Shades: There are 5 shades available out of which I got Medium Tawny. This is by far one of the cheapest (and good) concealers I’ve ever come across!Īvailability: Wet N Wild products are Nykaa exclusive, as of now. Let’s find out whether this concealer is worth a try? Now, this has become a staple in my daily routine. Hence when Wet N Wild photofocus concealer was launched on Nykaa, I picked one immediately. I had just one concealer (MAC moisture select) and was looking for an option for everyday use. Dark circles take a very long time to fade, hence the easiest way to combat them is using a concealer.