#like yeah keeper and giddy up and bloom bloom are cute concepts at the start of their career BUT it doesnt define them as solidly because
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I could write a whole essay on bgs who moved from cute to "mature" concepts and how they did so
#like svt astro and golcha all started firmly cemeted as CUTE AND BRIGHT groups that then transistioned into maturer concpets#i dont like saying mature because like what does that even MEAN but yknow?#i was going to include tbz in this but theyre actually different like yes they started off boyish and became more 'manly' (sexy)#but they always had more 'cool' concepts along side their cute ones#like yeah keeper and giddy up and bloom bloom are cute concepts at the start of their career BUT it doesnt define them as solidly because#they also have boy (boyish not cute under my usage) or right here and then they go into no air which is the beginning of their maturation#as opposed to say svt which has a clear delineation from the cute to the mature which begins with dont wanna cry#like of course they still have cute and fun songs afterwards but they now have a different (mature) feel to them#and the same goes for golcha and astro tho their delineation is also defined by a hiatus and renewed concept upon return#ALTHOUGH with golcha i would further argue that for golcha while still under the cute side genie IS the beginning of the transition into#the mature side that comes to be with wannabe#and again they do still have cute and bright concepts after the fact (eg pump it up) BUT it is not longer what defines them as a whole#i think of these examples because of how smoothly the transition progresses so it never feels like a giant leap into something wholly#different**#another example i would go to while not a bg is twice because i think they ALSO did this transition wonderfully#there are likely other older groups that did the same thing as well but i do not know them (baby)#i didnt intent to say so much in the tags but i got excited LMAO
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