#like yes a lot of trends for women end up down a pipeline but you could say that about any trend

[chexmixbaby44]

I see the point that people are making about the infantilization of women in recent trends, but leave girl dinner Alone!!!

[arrowpusher]

Breaking my silence

After a week straight of insomnia keeping myself awake reflecting on current events, I think I need to write something to collect my thoughts.

Yes, I chose Tumblr because I am not brave enough to display my unpopular opinion on Facebook or Twitter where a lot of my friends and family will disagree, and I don’t want to cause any hard feelings. (It’s like whenever I post about Apple, my older cousin who works at Apple always write lengthy replies, and then I do not elaborate on my beliefs with counter-arguments because I respect my cousin too much.) I just value relationships far above than my political viewpoints, so here I hide.

First of all: I support Black Lives Matter. I am saddened by the tragedies. I believe systemic racism urgently needs to be addressed.

However, there are aspects of recent events that make me uncomfortable and conflicted.

1. “It is wrong to condemn the violence and the looting. This takes away from the BLM Movement. Property can be replaced.” I remember my college professor on Cal tuition protests explaining that if you don’t throw a temper tantrum, people won’t listen to you. But so much looting has absolutely nothing to do with protests, it creates mixed images of the cause locally and worldwide, and the extent of destruction makes me lose faith in humanity. I heard about a local privately owned pharmacy not only suffering significant losses; they run a mental health clinic and because long-acting injectables got stolen, patients are unable to receive their treatment. I saw on the news people stealing cars, women walking out of Victoria’s Secret with designer lingerie, teenagers hysterical getting their hands on “free” stuff... tell me how this helps address racism. Businesses are already suffering huge losses in these uncertain times, and people are just getting back on their feet and likely running on a deficit. Even when property can be replaced, what do we gain from the destruction that cannot be accomplished through constructive means? Do people's livelihoods have to be destroyed overnight to make a statement? I saw a video explaining the looting of a low-income neighborhood, that people are profiting off of the pain (and I noticed someone posted this video on social media and got significant backlash for condemning violence.)

2. “Police are bad. Hence, they need to be de-funded.” While systems-wide changes need to be made to eliminate police brutality, I also find myself feeling bad for the the part of the police workforce who actually are kind-hearted individuals who are doing their job to protect society and putting their life on the line while at it. Policemen went from being first responder heroes to national villains overnight. I do not find it acceptable that policemen have lost their lives amidst the chaos of the lootings (like the retired officer checking on his friend’s store... I saw a poster “You killed him because ‘they’ killed someone?” It reminds me all too much of the primitive eye-for-an-eye argument). Also, I have not seen any mention of 2A. Despite all the recent shootings and massacres, relatively little change has happened on gun control. Until then, there is significant risk to both police officers and the general public. I recall reading that the Gilroy Garlic Festival shooting was not catastrophic because the police were able to control the situation quite quickly. I don’t expect gun control and crime to dissipate by itself (especially during economic and political instability) and I actually fear for public safety in the future. Who would want to be a policeman if you get so much hate, have limited resources, yet are still forced at times to make split-second decisions that could cause your life. This spirals further into me being annoyed at how little is said about decisions on the military and warfare, which not only consumes so much funding, but directly causes blatant harm and civilian lives. When I have to Google “current wars in 2020″ as a refresher, I begin to question why the same momentum of the anti-police movement in the US is not given to international conflicts with oppression at much greater magnitudes. 

3. “Speaking up about other minority issues takes away from the cause.” I don’t know, maybe I have a conflict of interest as a minority living in America... but I really would like to see this blossom into a larger civil rights movement. I did not see as much outcry, as much action, as many donations by individuals and large corporations, when ICE was hunting down and deporting immigrants, when children were separated from families and detained, when the oil pipeline was planned to invade Native American territory, or when all of the tax changes were made under the Trump administration which perpetuates and accentuates socioeconomic inequalities. There was news coverage, but for the most part, we sat on our couches. I also should not have to worry about my parents being the victim of hate crimes when they go on a walk outside. I know we still need to maintain focus (like when I start to think about the inertia in dealing with climate change... but I’m not going to say wildlife matters because then any movement is a moot point if you try to change everything about the world in one go). I think we still can maintain focus and expand the scope: systemic racism and implicit bias apply broadly. Just because an inequality isn’t trending, it doesn’t mean it doesn’t exist and does not deserve attention. 

I try to convince myself to try not to lose more sleep over this (hint: it’s been pretty unsuccessful) because at the end of the day, I’m not going to change anything. This is a sad reality I have felt about current events and the workings of social media--constructive discussion is important, yet it gets stifled in the cyberspace and you get personally attacked. I’ve commented on a few posts on Facebook with a relatively moderate viewpoint, and I got replies that essentially made me wonder if I was unknowingly alt-right. (Then, I had the same discussions with co-workers who agreed with me and brought up other valid points, and I felt less like a bad person). I know I contribute to the problem and I have my own implicit biases, but I don’t think my opinions are really as malicious as some Facebook friends of friends have made me feel. My endurance has dwindled and my mental strength has already grown fragile during these difficult times... I think I need to give myself a little more self care than staying up every night thinking I’m racist because I agree 100%, but not 1000%, with the current movement. 

Anyways, I don’t care whether or not I get hateful comments on this post. I wrote this largely for myself, so one day as I revisit my previous blog posts, I can see how I used to think about the world, and inspire myself to make change if I’m jaded. 

“You, I, and we all have the right to be respected.”

[tlbodine]

Really, teenage girls have that much of a role in developing and advancing culture? Fourteen year old me with low self-esteem would have loved to have known this.

Short answer: Yes. Yes they absolutely 100% do. 

So this phenomenon is actually fairly well-studied and documented, and it’s a really cool pattern that has repeated basically throughout human history. Basically, women – especially young women – tend to be cultural innovators. They’re the early adopters of new trends and end up creating a lot of culture and spear-heading movements. 

For example! Women are responsible for about 90% of changes in language, such as coining new words, establishing slang, and modifying vocal patterns: https://www.smithsonianmag.com/smart-news/teenage-girls-have-been-revolutionizing-language-16th-century-180956216/

It’s speculative, and we’ll probably never know for sure, but some people believe women created language to begin with. Which would make sense in a hunter-gatherer society; while men were out killing mastodons or whatever, women would be picking berries and raising babies and chatting with one another. 

But it’s not just linguistic innovation. https://www.refinery29.com/en-us/female-early-adopters-criticism

One Direction. Twilight. The Beatles. Snapchat. Not only are girls early adopters, they have this tendency to love their favorite things with all their hearts, and that enthusiasm has a way of making things blow up in a big way. 

Young women are using more tech than anyone else: https://www.theatlantic.com/technology/archive/2012/06/sorry-young-man-youre-not-the-most-important-demographic-in-tech/258087/ 

There’s lots of reasons why women in general and young women especially might be leading the cultural charge. For one, people are usually raised by their mothers, so it makes sense that culture would pass down from women. For another, for myriad societal reasons (blah, blah, patriarchy), AFAB folks tend to be socialized to do more social bonding, have more friendships, collaborate more, talk more, etc. AMAB folks tend to be socialized to be more competitive and have shallower relationships, so of course they’re not going to be on the forefront of developing new trends in social media or language or storytelling or whatever else. 

Also, well, despite how super important women have been in the development of culture, the interests of girls are still denigrated and dismissed. Part of that is sexism, and part of that I think is caution. Men, who are in a position to care about their social standing, aren’t going to go all in on something experimental or new or untested. They don’t want to look like a fool if something turns out to suck. So they wait until something gets big and then jump on the bandwagon. Girls, who have relatively little social capital to lose, attach onto whatever they think is interesting – and when enough of them swarm something, it can’t help but get big and attract the attention of men (who then undoubtedly will begin mansplaining how wonderful it is to the women who have been loyally using it for years, but that’s a different topic). 

From a branding perspective, companies are desperate to get hold of teenagers of both genders: https://www.inc.com/issie-lapowsky/inside-massive-tech-land-grab-teenagers.html

Because young people are still figuring out their identities and don’t have their preferences and values firmly set in stone, it’s easier to win them over than older people. In today’s market, teens have an especially powerful role in culture-shaping because there’s no centralized media pipeline to feed them trends; instead of having what’s “cool” fed to them by culture-creators on TV, teens in this 21st century are pretty much creating culture among themselves, and then it’s spreading outward. 

As a buying demographic, teens are also a really valuable target audience because all of their money is disposable. They might not have jobs (though of course some do!) but they also generally don’t have bills. So if you give a 15-year-old $100 for their birthday, they’ll usually spend every cent of it on something they like. Ask me how many books I bought in high school vs how many I can buy today. 

We tore down the gatekeepers, and now there’s a very narrow line between culture creators and consumers. YouTube, Wattpad, DeviantArt, social media – creators and consumers are hanging out and mingling there, and in every case you’ll see young people leading that charge. 

So. That’s a long-winded exploration of why I think it’s important to pay attention to what’s popular with young people (especially young women) and why it doesn’t trouble me too much that Wattpad is primarily occupied by that demographic right now. I think it’s a sign we’re on the right path. 

[scrawnydutchman]

Paradise P.D: Animated Series Review

I’ve reviewed a lot of animated - and live action - shows and movies on my blog. Nearly everything I’ve felt the need to comment on has been seen in a positive light. I don’t shy away from harsh criticism nor do I actively avoid notably poor content; it just so happens that the things I’m most interested in discussing are things I have mainly positive comments on. Paradise PD has come along to break the mold. The genuine disgust I have for this series is a first for me. I hate this show. This is quite possibly the worst show I’ve ever given a complete watch. The characters are either heinously cruel or insultingly generic. The premise is cookie cutter and derivative as hell. The humor is forced, predictable and just depressing more often than funny. The animation . . . . oh God, the animation. I’ve had non flavored rice cakes with more taste than this show. It’s like anti-creativity. Even as I’m typing this Ii’m getting riled up just thinking about it again. Alright, let me calm down. Let’s break this show down piece by piece, starting with the writing.

Writing

*ugh, the animation in these gifs is terrible. I’ll get to it when I get to it.*

Synopsis: Kevin Crawford is an aspiring young police officer who is determined to prove himself to his dad, Chief Randall Crawford of the Paradise PD. Chief Crawford has a hard time trusting his son because of a firearms accident that occurred when Kevin was very young (the less details you know about that the better) but his ex wife mayor Karen Crawford forces Randall to bring Kevin into the department anyway. Kevin thus joins a motley crew of  . . .ahem . . . “”””hilarious””””” cops including Gina; the badass uber violent super cop who’s both the sex appeal of the show and has a fetish for morbidly obese men (yes, seriously), Gerald Fitzgerald; the Cleveland Brown of this show who’s basically just a well mannered  token black guy, Dusty Marlow; the morbidly obese innocent cop whom Gina constantly harasses sexually (and yet when male characters harass her on the show she threatens to beaten them for pervy comments, so . . . hypocrite), Stanley Hopson; an elderly officer whose whole schtick is being senile and doing gross shit . .  and finally Brian Griffin-I mean Bullet; the canine unit who’s also a drug addict . . . and being a drug addict is basically his whole shtick. They get into a bunch of wacky shenanigans, a lot of gross stuff ensues, yadda yadda yadda

So admittedly, this isn’t a bad premise for a show of this style. If Brooklyn 99 has proven anything it’s that a police department is a great and refreshing setting for a sitcom with tons of potential for jokes as well as diverse characters having great chemistry with each other. Plus it’s an archetype I don’t see very much of (I’d like to point out that I consider this different from the “buddy cop” archetype which is literally everywhere, because rather than focus on two cops it involves an entire precinct). This show is kind of like if Seth Macfarlane made a Family Guy spinoff centered around Joe Swanson (except that sounds a million times more amazing). But while Paradise PD sounds like a good concept for a show on paper, it’s execution is poorer than poor. Ironically for being such an off-the-beaten-path premise for a sitcom the show doesn’t take very much advantage of it. It’s not like the case in every episode is particularly interesting and it’s certainly not like Archer or Brooklyn 99 where the humor comes from the mundane nature of the job that nobody really talks about (filing a lot of paper work and performing basic job duties). Instead it’s premises about banging police cars that have AIs that behave like abusive girlfriends . . .which is a premise we’ve seen before. Or it’s about a father not understanding his child’s hobbies . . .which is a premise we’ve seen before. Or it’s about a fighter being overly confident in the ring only for his cohorts to discover he’s rigged to lose in the next fight . . . which is a premise we’ve seen before. Here lies the biggest problem of this show: it’s so rinse and repeat it’s insulting. For every episode this series has at the moment I guarantee the Simpson’s  has done it and has done it better. Or Bob’s Burgers has done it. Or Archer has done it. Or Brooklyn 99 has done it. Hell, Family Guy and American Dad are the most comparable shows to this besides Brickleberry for obvious reasons and as much as I have distaste for those shows even they do these recycled premises more justice than Paradise PD does. Basically the only thing giving this show a real identity is it’s intense gross out visuals which, given this shows shockingly limited animation style, gets stale very quickly. But what is Paradise PD missing that all those shows have in common (besides maybe Family Guy/American Dad)? The answer of course is likable characters.

Characters

*it’s worth mentioning that the intro is the only bit of decent animation this show has. In fact it’s deceivingly good. Be patient . . . I’m getting there.*

If the synopsis I gave at the beginning is any indication it’s that every character suffers from one of two problems; they’re either intensely unlikable or are bland overly used archetypes . . . sometimes both. Gerald Fitzgerald, Dusty Harlow, Stanley Hopson and Bullet are all archetypes you can find in every animated sitcom ever made. It’s the token black guy, the morbidly obese dumbass, the senile old man and the drug addict/self centered misogynist. They all have one joke and one joke only dedicated to each of them. They are walking talking punchlines. So is every character in this show, though everyone else to a lesser extent. Gina is my favorite because her backstory episode is the only one where I felt even a little bit intrigued about how one of these assholes came to be. Our leading man Kevin is a bland standin. He’s just an overly naive, wide eyed kid with a dream. He’s an empty husk for literally any kind of viewer to step in (except for women when it comes to the love interest stuff). The chief is an angry, pompous asshole. In fact every character is just a horrible human being. Even characters that are either overly innocent or are meant to be good natured like Kevin or Dusty are constantly selfish or arrogant in some way. I get that that’s just the way the show is written comedically and in truth all comedy is rooted in the flawed. It’s why a lot of sitcom scenarios are written around characters acting selfishly or stupidly. But there’s being flawed and then there’s . . . being relentlessly cruel. It makes it hard to root for any of these characters in the end, especially since the show also occasionally tries to have a moral center and because . . .well . . . y’know . . . everyone is bland as shit.

Cast Performance

So this is by far the best aspect of the show and the number one thing it has going for it. Why? Because the show has a cast that’s .  . . depressingly a bunch of all stars. Tom Kenny, Spongebob himself, voices the chief and he does a great angry authoritative father. Grey Griffin, the actress behind such favorites as Daphne from Scooby Doo, Frankie from Foster’s Home for Imaginary Friends, Vicki from Fairly Odd Parents and Azula from Avatar: The Last Airbender, is the mayor and also turns in a great performance for what she has to portray. Not to mention the occasional guest like John Dimaggio and Tara Strong. If you’re any fan of voice acting chances are you’ll find a favorite of yours in this cast if not a handful of them. I say this is depressing because all of these people could do so much better. I get it, a paycheck is a paycheck, but . . . . imagine the immensely creative and stunning projects they could have been a part of instead. If a contract with Netflix is what you want, hit up Alex Hirsch! He’s signed on with them now and I bet he’s got something worthwhile! There’s not a whole lot to say about the rest of the performances, mainly because again, it’s hard to care about any of these characters.

Visuals (Animation, Design, Composition, Visual Storytelling, ETC.)

sigh . . . .okay . . . let’s talk about the animation. Before I go into it I just want to be real and sentimental for a second. I’m an animator. I just recently broke into the industry by working with Copernicus Studios . . . and it’s been nothing but a sincere pleasure. I’ve learned more about animation and Toon Boom in 4 months than I ever learned in 4 years of freelancing. It put into perspective just how much thought and effort goes into even the most minimal of shows. It’s a popular trend to shit on professionally animated content for looking such a way or moving in such a way but if those people only knew the countless hours and passion that goes into even just a couple of seconds of footage they’d never talk shit about these shows ever again. Not only that, but I’m an admin for an animation study group on Facebook with thousands of members from all over the world. Animators from every country and every skill level share their work for constructive feedback. Through this I’ve met many people who work in the industry . . .including someone who worked on Paradise PD. And I know them to be among the most skilled and masterful animators on the page. For all of these reasons, I will NEVER call animators lazy or unskilled if they produced a show like this. It’s typically the result of a certain type of direction or method of moving the production pipeline along. I have no doubt on my mind that every animator who worked on this show is wonderfully skilled and will do well in their careers going forward.

But this show does not demonstrate that. Far from it. This show goes out of it’s way to be lazy. It cuts so many corners they’ve made a perfect circle of hell. Just take a look at most of the gifs I’ve posted in this review. Notice the popping of proportions and lines in moving pieces. Notice certain features like noses or eyes that move around for no damn reason at all. Look at features like eyebrows where there’s no easing or seamless transition or any basic understanding of the 12 principles of animation aside from perhaps arcs. Just watch a couple of seconds of this show and count how little frames are in every motion. If you told me this show was made in Go! Animate I would believe you. This makes Family Guy look like Studio Ghibli. Maybe this show could have been more pleasant to look at if it had vouched for motion keyframes instead of what appears to be the occasional stop motion keyframe (users of Toon Boom or Flash will know what I mean) but even then there’s nothing to look at really. Add to that the eyesore of a colour scheme, the uninspired character designs that if I put them in silhouette you would not be able to tell what show it’s from, the absolutely barebones backgrounds that look like early 2000s Newgrounds cartoon sets and the unimaginitive shot composition that consists almost entirely of wide shots and medium wide shots and you have what can hardly even be defined as animation by mainstream televisions standards. The last show I reviewed was Matt Groening’s Disenchantment and while I had my issues with that shows animation, at least they were only errors a trained eye could see in a show that was otherwise appealing. Paradise PD is just a tragedy. The only positive comment I can make about the animation is that the FX department did a great job animating the blood and the boogers and any type of nasty body liquid . . . .and I am depressed that that is my one positive comment.

Audio (Soundtrack, Sound Mixing, Sound FX, ETC.)

*In case you thought I was joking about one of the episode summaries I gave earlier*

Like most of the stuff I review, the audio isn’t particularly notable in this show. There’s no memorable soundtracks to speak of. The sound mixing is fine. That’s really all there is to say. I’ll be honest; I’ll talk about remarkable soundtracks in this section or clever/bad sound mixing when I can, but I mainly just include this section so I can score what i’m reviewing in a way that adds to a 10.

Conclusion

Paradise PD is the worst show I have ever given a review for and quite possible the worst show I’ve ever made an effort to sit down and watch. Almost nothing is redeemable about it. It’s the lowest common denominator for animation and it unsuccessfully trades any hint of originality for unfunny shock humor. It fails not because of missteps, but because of a refusal to make the necessary steps in the first place.

Writing - 0.5/2- Below Average

Characters - 0.5/2- Below Average

Cast Performance - 1.5/2 - Above Average

Visuals - 0.5/2 - Below Average

Audio - 1/2 - Average

4 out of 10 - My most hated show thus far.

[marketinghero]

Coca-Cola brings in a new UK marketing director Coca-Cola Great Britain has appointed European marketer Kris Robbens as its new marketing director. Robbens, who has spent 15 years with Coke, is no stranger to how the brand works but he comes at a period of change for the company – especially in the UK. Coke GB has been speeding up its innovation, launching water brand Aquarius in the UK and introducing its first range of mixers and Coke-branded energy drink all within the last three months. In the case of its signature mixers, the pipeline from concept to launch was just 18 months, but Robbens will have to decide whether this current rate should continue. Some will call for him to continue this current speed in order to keep up with changing consumer trends, but there is a strong argument for letting the dust settle. A total beverage company doesn’t mean pushing out products a mile a minute. Instead Robbens would do well to incorporate a mix of long-term campaigns and new releases. That’s not to say that the current strategy isn’t serving Coke well but Robbens should use his new job as an opportunity to take stock and assess what the future strategy should look like. MF READ MORE: Coca-Cola appoints new UK marketing director Tango returns to TV with bizarre ads When you think of Tango, you probably think of those classic ‘You know when you’ve been Tangoed’ ads from the 1990s, which is what brought the fizzy drinks brand its widespread fame. Its latest campaign, however, sees a dad find his daughter’s vibrator and the daughter accidentally send a ‘sext’ meant for her boyfriend to her dad, saved only by a wise advice-giving ‘Tanguru’ and, of course, a can of Tango. Tango says it wants to become part of the national conversation again through “bold and irreverent humour” and that it has “a right” to push boundaries. But these ads feel like they have been written by an adult trying (and failing) to ‘get down with the kids’. Yes, they’re meant to be awkward but these spots border on the wrong side of uncomfortable. Tango is going after 16- to 24-year-olds – a demographic research suggests is having less sex – with ads about sex. In 2019, do young people really want to be advertised to with this kind of ‘sexually awkward’ humour? More problematic: the juxtaposition of the typically stiff white middle class family with a laid-back and hippyish woman of colour feels like lazy stereotyping – whether unconscious or not. Tango claims the ads scored “exceptionally well” for branding, engagement and humour when it did some pre-launch research. But the carbonated drinks category is competitive and growing. And, even though it is promoting its sugar-free flavours, Tango still has a reputation for being full of sugar compared to its rivals. It is going to take a lot more than vibrators, awkward texts and Tanguru to put some fizz back into the brand. EH READ MORE: Tango returns to TV with vibrators, sexts and Tanguru The first anniversary of GDPR should be a wake-up call for brands Tomorrow marks one year since the General Data Protection Regulation (GDPR) came into force, and despite much furore at the time it seems most consumers haven’t seen any improvement in the way brands communicate with them. Very disappointing given the endless discussions, first about the challenges of data management and then the supposed opportunities it would create. In actual fact, just 31% of consumers believe their overall experience with brands has improved, according to an exclusive survey by Ipsos Mori on behalf of Marketing Week. More worrying is the fact 46% have seen no change, while 17% think things have actually got worse. A look at specific forms of communication reveals an equally bleak picture. Tidying up customer data should have enabled brands to send consumers fewer, more personalised emails, yet 34% think emails have become less relevant. Conversely, just a quarter of people have seen an improvement. Likewise, when it comes to frequency, 39% think the situation has got worse, compared to 29% who believe things have got better. The threat of GDPR did give many brands the kick up the backside they needed to get their data in order, and it has certainly moved data up the agenda for marketers. But 25 May 2018 was not the finish line, it was just the start. In order to improve communication and better engage consumers brands need to think more about how their actions will impact customers rather than doing the bare minimum to comply. LT READ MORE: Has GDPR improved brand experience? Most consumers aren’t convinced NatWest tackles stereotyping in banking but campaign proves polarising NatWest is aiming to tackle a noble cause in its new marketing campaign – the stereotyping and gender bias apparent in banking and investment. The campaign, called The Banker, kicked off with a PR stunt that saw men dressed like traditional images of a bank manager in pinstripe suits and bowler hats handing out letters of apology to commuters. This accompanied with a feature in magazine Stylist highlighting the issues and what NatWest would be doing to address them. That there is a gender imbalance in banking and investment is well known. While women are more usually in charge of household finances, they are much less likely to invest. YouGov figures cited by NatWest show that 83% of women don’t feel banks make products easy to understand. Separate data from Kantar finds just 24% of women would describe their engagement around financial investments as ‘high’, compared to 43% of men. Closing that gap by improving women’s engagement by just one confidence decile represents a market worth £12.4bn for millennial women and £24.4bn for Gen X women. The campaign has proved polarising, with some criticising NatWest for a campaign that aimed to tackle how women patronise by speaking to them in a patronising manner. Yet there’s no doubt it has got people talking, key when so often campaigns on gender issues are ignored. NatWest is also following up its words with actions. It has launched a collective, called ‘A Woman’s Worth’, that will enable women to discuss their thoughts when it comes to finance and make suggestions on what banks can do better. Alongside this, NatWest has pledged to “smash the stereotypes” that exist in the financial industry, be more representative in-branch and across its comms and help to close the investment gap. This is an area all banks need to address. Kudos to NatWest for coming out and saying it like it is. SV READ MORE: NatWest tackles ‘patronising’ way banks talk to women in new campaign Pret gobbles up Eat brand Ever feel like everywhere you look there is a Pret? On every corner of most major cities it seems that there is an option to buy a classic Pret sandwich. This is now only set to increase as the brand has bought rival sandwich chain Eat. Pret has promised to turn “as many as possible” of Eat’s 94 locations into vegetarian-only stores as it wants to “turbo charge” Veggie Pret. It’s a smart move from the brand that started the vegan and vegetarian-only shops two years ago after its CEO Clive Schlee was inspired by his daughter’s plant-based diet. Schlee wrote in a blog that the Veggie Pret had been opened as an “experiment, never imagining it would be around for more than a month” but what the brand did was tap into a key consumer trend. According to Nielsen, spending on plant-based food in the UK was up a fifth to £315.2m in the year to April, while overall spending on meat fell 2% to £8bn.  As concerns about keeping fit and climate change mount, this is only set to increase and Pret’s latest acquisition means it can quickly keep up with demand. Buying Eat stores take out much of the hassle of opening new locations but it will not be free of problems. Unlike Pret, Eat uses centralised kitchens that deliver sandwiches to stores so Pret will need to assess how many of the new stores are able to have kitchens added. In a testing time for the high-street food and dining sector, this Veggie Pret is an experiment for both the brand and wider market. If a success more chains might start considering their own veggie branches to combat the decline of the high street. MF READ MORE: Pret confirms the end of the Eat brand to ‘turbocharge’ Veggie Pret The post Coca-Cola, NatWest, Tango: 5 things that mattered this week and why appeared first on Marketing Week.

[tainghekhongdaycomvn]

The Moz Year in Review 2017

The Moz Year in Review 2017

Posted by SarahBird

Yay! We’ve traversed another year around the sun. And I’m back with another Moz year-in-review post that promises to be as boring as its predecessors. Reading it feels like being locked in your tin can space capsule through lightyears of empty space. If you’re a little odd and like this kind of thing, do please continue.

Before we begin our odyssey, I invite you to check out previous reports: 2016, 2015, 2014, 2013, 2012. Transparency is a Moz core value. Putting detailed financial and customer data on the blog is one of the ways we live our values. We’re a little weird like that.

Okay spacepeople: take your protein pills and put your helmets on.

Launch to your favorite parts:

Part 1: TL;DR Commencing countdown, engines on

Part 2: SO MANY wins Now it's time to leave the capsule if you dare

Part 3: Customer metrics You've really made the grade

Part 4: Financial performance And the stars look very different today

Part 5: Inside Moz HQ The papers want to know whose shirts you wear

Part 6: Into the future I think my spaceship knows which way to go

Part 1: TL;DR

Commencing countdown, engines on

What a year! 2017 was a time of doing new things differently — new teams, new goals, and new ways of operating. I’m so proud of Mozzers; they can do anything. If I’m sent to a far-off space colony, I want them with me.

In spite of (and because of!) all this change, we grew revenue and became significantly EBITDA and cash flow positive. Nice! We have a nice economic engine primed and ready to make some more big investments in 2018. Stay tuned.

These positive results were not from one single thing. Rather, iterative product and operations improvements helped improve both our top and bottom line. Plus, we made a bunch of longer-term investments that don’t show up yet in the 2017 report but will bear fruit in 2018 and beyond.

Part 2: Ch-ch-ch... Changes!

Now it's time to leave the capsule if you dare

Here’s a little more detail on some of the changes I talked about.

We launched Keywords By Site, relaunched our crawler (a major technical undertaking), sunsetted two products (content and Followerwonk), built a bunch of new developer tools and standardized on some dev frameworks, and improved our local data distribution network. Check out Adam Feldstein’s post for a lot more detail on our 2017 major product accomplishments!

We’ve got another exciting launch on the way, too. We’ve invested a ton of blood, sweat, and tears into it during 2017 and can’t wait to share it with everyone.

All of these changes support our 2016 strategy of “more wood behind fewer arrows.” We choose to focus our energy on being the best place to learn and do SEO. Our mission is to simplify SEO for everyone through software, education, and community.

For those of you worried about Followerwonk, it’s going to okay. Better than okay. Our beloved “Work Dad” Marc Mims is now the proud father of Followerwonk! Marc’s dedication to the success of Followerwonk has never wavered over the many, many years he’s been building and maintaining it. We already miss his compassion, humor, and bike stories around the Mozplex. We wish him and Followerwonk the best! We bought that product because we loved it then; we love it even now. Sadly, though, it never quite fit with our mission as well as we'd hoped.

We created new programs to help people get the SEO help that’s right for them. We completely rebuilt our SEO Learning Center with fresh educational content. There’s a brand-new SEO podcast, MozPod, for you to check out.

We also began experimenting with and are now expanding SEO training workshops delivered by experts we trust and admire. I’m so excited about this because it’s a new way for Moz to have impact; it’s personal, live, interactive, and immediate in a way that most of our SEO education work can’t be. We won’t stop doing free, scalable education. It’s core to our beliefs. But it is fun to deliver custom, live training sessions in the mix too.

Many of our accomplishments are behind the scenes, and will deliver long-term positive impact.

Our investments in retiring tech debt, improving monitoring, investing in our development platforms, and nurturing our engineering culture have resulted in the most stable and performant software in Moz history. Our hard work and ingenuity is paying off in resilient and performant software.

We’ve also rebuilt most of our customer stack: new Salesforce implementation, HubSpot launch, new internal data warehouse, new CMS (Craft), Segment.io, and more! Phew! That’s a lot! In Q1 2018, we started with Terminus for Account-Based Marketing, and partnered with third-party data vendors, like Full Contact, to supplement our data warehouse. These big changes are going to set us up really well for the years ahead. And we’ve got more internal tools launching soon!

We are on a roll with internal improvements and momentum.

Part 3: Customer metrics

You've really made the grade

We could ship and launch until our circuits go dead, but at the end of the day all our work is in service of meeting your needs.

We know you can hear us! You’re following us now more than ever before.

Part 4: Financial performance

And the stars look very different today

Check out the infographic view of our data barf.

I’m proud of what we accomplished in 2017, especially considering the incredible amount of change in strategy and team structure. More revenue while spending less = magic! Also, the economic strength we’ve built will allow us to place some nice-sized bets this year. Boom!

We made $47.4 million in GAAP revenue in 2017, an increase of 11% from 2016.

We brought our over all expenses way down in 2017. Cost of Revenue increased slightly to $11.8 million. We reduced operating expenses aggressively. Curious on what we spend on, and trends? Check out this breakdown of our major expenses (OpEx and Cost of Revenue) as a percentage of annual revenue:

We generated cash, positive EBITDA, and for the first time in recent Moz history, we were positive net income.

That’s quite a turnaround from 2016, in which we closed the year negative EBITDA of $5.7 million! We flipped EBITDA! We have adopted a cash-flow-neutral-to-positive operating philosophy right now to be ready for some future investments. We may decide to go cash flow negative again to fund further growth.

Part 5: Inside Moz HQ

The papers want to know whose shirts you wear

So, who is behind the wheel here?

We ended 2017 with roughly the same number of Mozzers as we began. It was a conscious choice to remain approximately headcount neutral in 2017; we only opened up new positions after ensuring rigorous conversations took place around the business need for the role. This discipline is hard to live under, but we like the results. We’re working smarter, and getting more rigorous in our decision-making.

Let me be clear: WE ARE HIRING! These are just 5 of our currently open positions:

DevOps Engineer

Sr. Platform Software Engineer

Backend Engineer - C++

Fullstack Engineer - JavaScript/Node

Chief Marketing Officer

See more at our Careers page!

Here’s where we need YOU: Moz is committed to bringing more women into tech. There is a dire lack of diversity in the technology industry. This past year we added 6% more women to the company overall and 9% to engineering specifically. We must and will do better. We need more women in engineering and leadership roles here. Check out those jobs above and join the team!

Moz partners with some fantastic organizations focused on getting more women into the tech pipeline. Ada Academy, Year Up, Ignite Worldwide, and Techbridge all encourage women and girls to pursue STEM careers early in their lives. Our newest partner, Unloop, enables people who have been in prison to develop skills and succeed in careers in tech. It is our responsibility to ensure that all people have opportunity and access to participate in STEM fields.

Generosity comes in many forms. One way in which we support the generosity of Mozzers is to match charitable donations to 501c3 organizations by 150%.

We also donated our space 35 times to various organizations in the community requesting to use the Mozplex as a venue for their meetups. Check our our event brochure and take a 360 tour of the Mozplex!

Mozzers also donate a ton of time to causes they are passionate about. We also offer a very discounted price for nonprofits that we’re happy many folks take advantage of. We’re passionate about communities and helping folks.

Moz partnered with Halo Partners to provide professional coaching to all employees. 54 Mozzers received coaching. 27 Mozzers used this benefit for the first time! I’m a huge believer in coaching and training. Beginner’s mind is how we grow and become the best versions of ourselves.

Through it all, we made sure to have some fun. Moz offers a Paid Paid Vacation benefit, reimbursing employees $3k per year in vacation costs. Yes, that’s right. You get your regular pay, plus another $3k a year to spend on your trip! It’s bonkers!

Mozzers visited 6 of the 7 continents last year!

We also had 7 Mozling babies last year. Luv those babies.

Part 6: Into the future

I think my spaceship knows which way to go

2017 was a strengthening year for Moz. We went through a lot of change and made some important investments. Mozzers are dynamic, helpful, smart, and hardworking. They have a service orientation and build for the long term. The investments we made in 2017 will bear fruit in the years ahead. And we’re poised to make some ambitious moves in the coming months.

While I’m proud of what we’ve accomplished, I believe we have higher mountains still to climb. We have had triumphs and tribulations, heartbreaks and happy dances. These many years later, the SEO industry is healthy, growing, and dynamic. Many organizations are still struggling with basic web presence, let alone thoughtful SEO strategy. Moz is still teensy-tiny compared to the opportunity. I believe the opportunity for SEO expertise is vast.

I want to close on a note of gratitude.

First, a bunch of folks helped pull together the metrics for our 2017 report, and I am deeply grateful for their help. This post is kind of a bear! Thank you Jess, Felicia, Christian, Kevin, Susan, Michael, Jeremy, and anyone else who pulled data and helped get this post off the ground!

Second, thank you to this community. It’s because of you that we are here. This community would be nothing if it wasn’t for your care, attention, and feedback. We will continue to work hard to make your work lives more enjoyable and successful. We want to be your favorite resource for doing great SEO. If we’re not there yet, trust that we will keep working to be. Thank you for the opportunity to serve.

Gratitude also to David Bowie for inspiring this post and so much more. We miss you. <3

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https://ift.tt/2p8BxMz xem thêm tại: https://ift.tt/2mb4VST để biết thêm về địa chỉ bán tai nghe không dây giá rẻ The Moz Year in Review 2017 https://ift.tt/2p8BxMz xem thêm tại: https://ift.tt/2mb4VST để biết thêm về địa chỉ bán tai nghe không dây giá rẻ The Moz Year in Review 2017 https://ift.tt/2p8BxMz xem thêm tại: https://ift.tt/2mb4VST để biết thêm về địa chỉ bán tai nghe không dây giá rẻ The Moz Year in Review 2017 https://ift.tt/2p8BxMz xem thêm tại: https://ift.tt/2mb4VST để biết thêm về địa chỉ bán tai nghe không dây giá rẻ The Moz Year in Review 2017 https://ift.tt/2p8BxMz xem thêm tại: https://ift.tt/2mb4VST để biết thêm về địa chỉ bán tai nghe không dây giá rẻ The Moz Year in Review 2017 https://ift.tt/2p8BxMz xem thêm tại: https://ift.tt/2mb4VST để biết thêm về địa chỉ bán tai nghe không dây giá rẻ The Moz Year in Review 2017 https://ift.tt/2p8BxMz xem thêm tại: https://ift.tt/2mb4VST để biết thêm về địa chỉ bán tai nghe không dây giá rẻ The Moz Year in Review 2017 https://ift.tt/2p8BxMz xem thêm tại: https://ift.tt/2mb4VST để biết thêm về địa chỉ bán tai nghe không dây giá rẻ The Moz Year in Review 2017 https://ift.tt/2p8BxMz xem thêm tại: https://ift.tt/2mb4VST để biết thêm về địa chỉ bán tai nghe không dây giá rẻ The Moz Year in Review 2017 https://ift.tt/2p8BxMz xem thêm tại: https://ift.tt/2mb4VST để biết thêm về địa chỉ bán tai nghe không dây giá rẻ The Moz Year in Review 2017 https://ift.tt/2p8BxMz xem thêm tại: https://ift.tt/2mb4VST để biết thêm về địa chỉ bán tai nghe không dây giá rẻ The Moz Year in Review 2017 https://ift.tt/2p8BxMz xem thêm tại: https://ift.tt/2mb4VST để biết thêm về địa chỉ bán tai nghe không dây giá rẻ The Moz Year in Review 2017 https://ift.tt/2p8BxMz xem thêm tại: https://ift.tt/2mb4VST để biết thêm về địa chỉ bán tai nghe không dây giá rẻ The Moz Year in Review 2017 https://ift.tt/2p8BxMz xem thêm tại: https://ift.tt/2mb4VST để biết thêm về địa chỉ bán tai nghe không dây giá rẻ The Moz Year in Review 2017 https://ift.tt/2p8BxMz xem thêm tại: https://ift.tt/2mb4VST để biết thêm về địa chỉ bán tai nghe không dây giá rẻ The Moz Year in Review 2017 https://ift.tt/2p8BxMz xem thêm tại: https://ift.tt/2mb4VST để biết thêm về địa chỉ bán tai nghe không dây giá rẻ The Moz Year in Review 2017 https://ift.tt/2p8BxMz xem thêm tại: https://ift.tt/2mb4VST để biết thêm về địa chỉ bán tai nghe không dây giá rẻ The Moz Year in Review 2017 https://ift.tt/2p8BxMz xem thêm tại: https://ift.tt/2mb4VST để biết thêm về địa chỉ bán tai nghe không dây giá rẻ The Moz Year in Review 2017 https://ift.tt/2p8BxMz xem thêm tại: https://ift.tt/2mb4VST để biết thêm về địa chỉ bán tai nghe không dây giá rẻ The Moz Year in Review 2017 https://ift.tt/2p8BxMz xem thêm tại: https://ift.tt/2mb4VST để biết thêm về địa chỉ bán tai nghe không dây giá rẻ The Moz Year in Review 2017 https://ift.tt/2p8BxMz xem thêm tại: https://ift.tt/2mb4VST để biết thêm về địa chỉ bán tai nghe không dây giá rẻ The Moz Year in Review 2017 https://ift.tt/2p8BxMz xem thêm tại: https://ift.tt/2mb4VST để biết thêm về địa chỉ bán tai nghe không dây giá rẻ The Moz Year in Review 2017 https://ift.tt/2p8BxMz xem thêm tại: https://ift.tt/2mb4VST để biết thêm về địa chỉ bán tai nghe không dây giá rẻ The Moz Year in Review 2017 https://ift.tt/2p8BxMz xem thêm tại: https://ift.tt/2mb4VST để biết thêm về địa chỉ bán tai nghe không dây giá rẻ The Moz Year in Review 2017 https://ift.tt/2p8BxMz xem thêm tại: https://ift.tt/2mb4VST để biết thêm về địa chỉ bán tai nghe không dây giá rẻ The Moz Year in Review 2017 https://ift.tt/2p8BxMz xem thêm tại: https://ift.tt/2mb4VST để biết thêm về địa chỉ bán tai nghe không dây giá rẻ The Moz Year in Review 2017 https://ift.tt/2p8BxMz xem thêm tại: https://ift.tt/2mb4VST để biết thêm về địa chỉ bán tai nghe không dây giá rẻ The Moz Year in Review 2017 https://ift.tt/2p8BxMz xem thêm tại: https://ift.tt/2mb4VST để biết thêm về địa chỉ bán tai nghe không dây giá rẻ The Moz Year in Review 2017 https://ift.tt/2p8BxMz Bạn có thể xem thêm địa chỉ mua tai nghe không dây tại đây https://ift.tt/2mb4VST

[isearchgoood]

The Moz Year in Review 2017

Posted by SarahBird

Yay! We’ve traversed another year around the sun. And I’m back with another Moz year-in-review post that promises to be as boring as its predecessors. Reading it feels like being locked in your tin can space capsule through lightyears of empty space. If you’re a little odd and like this kind of thing, do please continue.

Before we begin our odyssey, I invite you to check out previous reports: 2016, 2015, 2014, 2013, 2012. Transparency is a Moz core value. Putting detailed financial and customer data on the blog is one of the ways we live our values. We’re a little weird like that.

Okay spacepeople: take your protein pills and put your helmets on.

Launch to your favorite parts:

Part 1: TL;DR Commencing countdown, engines on

Part 2: SO MANY wins Now it's time to leave the capsule if you dare

Part 3: Customer metrics You've really made the grade

Part 4: Financial performance And the stars look very different today

Part 5: Inside Moz HQ The papers want to know whose shirts you wear

Part 6: Into the future I think my spaceship knows which way to go

Part 1: TL;DR

Commencing countdown, engines on

What a year! 2017 was a time of doing new things differently — new teams, new goals, and new ways of operating. I’m so proud of Mozzers; they can do anything. If I’m sent to a far-off space colony, I want them with me.

In spite of (and because of!) all this change, we grew revenue and became significantly EBITDA and cash flow positive. Nice! We have a nice economic engine primed and ready to make some more big investments in 2018. Stay tuned.

These positive results were not from one single thing. Rather, iterative product and operations improvements helped improve both our top and bottom line. Plus, we made a bunch of longer-term investments that don’t show up yet in the 2017 report but will bear fruit in 2018 and beyond.

Part 2: Ch-ch-ch... Changes!

Now it's time to leave the capsule if you dare

Here’s a little more detail on some of the changes I talked about.

We launched Keywords By Site, relaunched our crawler (a major technical undertaking), sunsetted two products (content and Followerwonk), built a bunch of new developer tools and standardized on some dev frameworks, and improved our local data distribution network. Check out Adam Feldstein’s post for a lot more detail on our 2017 major product accomplishments!

We’ve got another exciting launch on the way, too. We’ve invested a ton of blood, sweat, and tears into it during 2017 and can’t wait to share it with everyone.

All of these changes support our 2016 strategy of “more wood behind fewer arrows.” We choose to focus our energy on being the best place to learn and do SEO. Our mission is to simplify SEO for everyone through software, education, and community.

For those of you worried about Followerwonk, it’s going to okay. Better than okay. Our beloved “Work Dad” Marc Mims is now the proud father of Followerwonk! Marc’s dedication to the success of Followerwonk has never wavered over the many, many years he’s been building and maintaining it. We already miss his compassion, humor, and bike stories around the Mozplex. We wish him and Followerwonk the best! We bought that product because we loved it then; we love it even now. Sadly, though, it never quite fit with our mission as well as we'd hoped.

We created new programs to help people get the SEO help that’s right for them. We completely rebuilt our SEO Learning Center with fresh educational content. There’s a brand-new SEO podcast, MozPod, for you to check out.

We also began experimenting with and are now expanding SEO training workshops delivered by experts we trust and admire. I’m so excited about this because it’s a new way for Moz to have impact; it’s personal, live, interactive, and immediate in a way that most of our SEO education work can’t be. We won’t stop doing free, scalable education. It’s core to our beliefs. But it is fun to deliver custom, live training sessions in the mix too.

Many of our accomplishments are behind the scenes, and will deliver long-term positive impact.

Our investments in retiring tech debt, improving monitoring, investing in our development platforms, and nurturing our engineering culture have resulted in the most stable and performant software in Moz history. Our hard work and ingenuity is paying off in resilient and performant software.

We’ve also rebuilt most of our customer stack: new Salesforce implementation, HubSpot launch, new internal data warehouse, new CMS (Craft), Segment.io, and more! Phew! That’s a lot! In Q1 2018, we started with Terminus for Account-Based Marketing, and partnered with third-party data vendors, like Full Contact, to supplement our data warehouse. These big changes are going to set us up really well for the years ahead. And we’ve got more internal tools launching soon!

We are on a roll with internal improvements and momentum.

Part 3: Customer metrics

You've really made the grade

We could ship and launch until our circuits go dead, but at the end of the day all our work is in service of meeting your needs.

We know you can hear us! You’re following us now more than ever before.

Part 4: Financial performance

And the stars look very different today

Check out the infographic view of our data barf.

I’m proud of what we accomplished in 2017, especially considering the incredible amount of change in strategy and team structure. More revenue while spending less = magic! Also, the economic strength we’ve built will allow us to place some nice-sized bets this year. Boom!

We made $47.4 million in GAAP revenue in 2017, an increase of 11% from 2016.

We brought our over all expenses way down in 2017. Cost of Revenue increased slightly to $11.8 million. We reduced operating expenses aggressively. Curious on what we spend on, and trends? Check out this breakdown of our major expenses (OpEx and Cost of Revenue) as a percentage of annual revenue:

We generated cash, positive EBITDA, and for the first time in recent Moz history, we were positive net income.

That’s quite a turnaround from 2016, in which we closed the year negative EBITDA of $5.7 million! We flipped EBITDA! We have adopted a cash-flow-neutral-to-positive operating philosophy right now to be ready for some future investments. We may decide to go cash flow negative again to fund further growth.

Part 5: Inside Moz HQ

The papers want to know whose shirts you wear

So, who is behind the wheel here?

We ended 2017 with roughly the same number of Mozzers as we began. It was a conscious choice to remain approximately headcount neutral in 2017; we only opened up new positions after ensuring rigorous conversations took place around the business need for the role. This discipline is hard to live under, but we like the results. We’re working smarter, and getting more rigorous in our decision-making.

Let me be clear: WE ARE HIRING! These are just 5 of our currently open positions:

DevOps Engineer

Sr. Platform Software Engineer

Backend Engineer - C++

Fullstack Engineer - JavaScript/Node

Chief Marketing Officer

See more at our Careers page!

Here’s where we need YOU: Moz is committed to bringing more women into tech. There is a dire lack of diversity in the technology industry. This past year we added 6% more women to the company overall and 9% to engineering specifically. We must and will do better. We need more women in engineering and leadership roles here. Check out those jobs above and join the team!

Moz partners with some fantastic organizations focused on getting more women into the tech pipeline. Ada Academy, Year Up, Ignite Worldwide, and Techbridge all encourage women and girls to pursue STEM careers early in their lives. Our newest partner, Unloop, enables people who have been in prison to develop skills and succeed in careers in tech. It is our responsibility to ensure that all people have opportunity and access to participate in STEM fields.

Generosity comes in many forms. One way in which we support the generosity of Mozzers is to match charitable donations to 501c3 organizations by 150%.

We also donated our space 35 times to various organizations in the community requesting to use the Mozplex as a venue for their meetups. Check our our event brochure and take a 360 tour of the Mozplex!

Mozzers also donate a ton of time to causes they are passionate about. We also offer a very discounted price for nonprofits that we’re happy many folks take advantage of. We’re passionate about communities and helping folks.

Moz partnered with Halo Partners to provide professional coaching to all employees. 54 Mozzers received coaching. 27 Mozzers used this benefit for the first time! I’m a huge believer in coaching and training. Beginner’s mind is how we grow and become the best versions of ourselves.

Through it all, we made sure to have some fun. Moz offers a Paid Paid Vacation benefit, reimbursing employees $3k per year in vacation costs. Yes, that’s right. You get your regular pay, plus another $3k a year to spend on your trip! It’s bonkers!

Mozzers visited 6 of the 7 continents last year!

We also had 7 Mozling babies last year. Luv those babies.

Part 6: Into the future

I think my spaceship knows which way to go

2017 was a strengthening year for Moz. We went through a lot of change and made some important investments. Mozzers are dynamic, helpful, smart, and hardworking. They have a service orientation and build for the long term. The investments we made in 2017 will bear fruit in the years ahead. And we’re poised to make some ambitious moves in the coming months.

While I’m proud of what we’ve accomplished, I believe we have higher mountains still to climb. We have had triumphs and tribulations, heartbreaks and happy dances. These many years later, the SEO industry is healthy, growing, and dynamic. Many organizations are still struggling with basic web presence, let alone thoughtful SEO strategy. Moz is still teensy-tiny compared to the opportunity. I believe the opportunity for SEO expertise is vast.

I want to close on a note of gratitude.

First, a bunch of folks helped pull together the metrics for our 2017 report, and I am deeply grateful for their help. This post is kind of a bear! Thank you Jess, Felicia, Christian, Kevin, Susan, Michael, Jeremy, and anyone else who pulled data and helped get this post off the ground!

Second, thank you to this community. It’s because of you that we are here. This community would be nothing if it wasn’t for your care, attention, and feedback. We will continue to work hard to make your work lives more enjoyable and successful. We want to be your favorite resource for doing great SEO. If we’re not there yet, trust that we will keep working to be. Thank you for the opportunity to serve.

Gratitude also to David Bowie for inspiring this post and so much more. We miss you. <3

Sign up for The Moz Top 10, a semimonthly mailer updating you on the top ten hottest pieces of SEO news, tips, and rad links uncovered by the Moz team. Think of it as your exclusive digest of stuff you don't have time to hunt down but want to read!

via Blogger http://ift.tt/2FxyRCg #blogger #bloggingtips #bloggerlife #bloggersgetsocial #ontheblog #writersofinstagram #writingprompt #instapoetry #writerscommunity #writersofig #writersblock #writerlife #writtenword #instawriters #spilledink #wordgasm #creativewriting #poetsofinstagram #blackoutpoetry #poetsofig

[tracisimpson]

The Moz Year in Review 2017

Posted by SarahBird

Yay! We’ve traversed another year around the sun. And I’m back with another Moz year-in-review post that promises to be as boring as its predecessors. Reading it feels like being locked in your tin can space capsule through lightyears of empty space. If you’re a little odd and like this kind of thing, do please continue.

Before we begin our odyssey, I invite you to check out previous reports: 2016, 2015, 2014, 2013, 2012. Transparency is a Moz core value. Putting detailed financial and customer data on the blog is one of the ways we live our values. We’re a little weird like that.

Okay spacepeople: take your protein pills and put your helmets on.

Launch to your favorite parts:

Part 1: TL;DR Commencing countdown, engines on

Part 2: SO MANY wins Now it's time to leave the capsule if you dare

Part 3: Customer metrics You've really made the grade

Part 4: Financial performance And the stars look very different today

Part 5: Inside Moz HQ The papers want to know whose shirts you wear

Part 6: Into the future I think my spaceship knows which way to go

Part 1: TL;DR

Commencing countdown, engines on

What a year! 2017 was a time of doing new things differently — new teams, new goals, and new ways of operating. I’m so proud of Mozzers; they can do anything. If I’m sent to a far-off space colony, I want them with me.

In spite of (and because of!) all this change, we grew revenue and became significantly EBITDA and cash flow positive. Nice! We have a nice economic engine primed and ready to make some more big investments in 2018. Stay tuned.

These positive results were not from one single thing. Rather, iterative product and operations improvements helped improve both our top and bottom line. Plus, we made a bunch of longer-term investments that don’t show up yet in the 2017 report but will bear fruit in 2018 and beyond.

Part 2: Ch-ch-ch... Changes!

Now it's time to leave the capsule if you dare

Here’s a little more detail on some of the changes I talked about.

We launched Keywords By Site, relaunched our crawler (a major technical undertaking), sunsetted two products (content and Followerwonk), built a bunch of new developer tools and standardized on some dev frameworks, and improved our local data distribution network. Check out Adam Feldstein’s post for a lot more detail on our 2017 major product accomplishments!

We’ve got another exciting launch on the way, too. We’ve invested a ton of blood, sweat, and tears into it during 2017 and can’t wait to share it with everyone.

All of these changes support our 2016 strategy of “more wood behind fewer arrows.” We choose to focus our energy on being the best place to learn and do SEO. Our mission is to simplify SEO for everyone through software, education, and community.

For those of you worried about Followerwonk, it’s going to okay. Better than okay. Our beloved “Work Dad” Marc Mims is now the proud father of Followerwonk! Marc’s dedication to the success of Followerwonk has never wavered over the many, many years he’s been building and maintaining it. We already miss his compassion, humor, and bike stories around the Mozplex. We wish him and Followerwonk the best! We bought that product because we loved it then; we love it even now. Sadly, though, it never quite fit with our mission as well as we'd hoped.

We created new programs to help people get the SEO help that’s right for them. We completely rebuilt our SEO Learning Center with fresh educational content. There’s a brand-new SEO podcast, MozPod, for you to check out.

We also began experimenting with and are now expanding SEO training workshops delivered by experts we trust and admire. I’m so excited about this because it’s a new way for Moz to have impact; it’s personal, live, interactive, and immediate in a way that most of our SEO education work can’t be. We won’t stop doing free, scalable education. It’s core to our beliefs. But it is fun to deliver custom, live training sessions in the mix too.

Many of our accomplishments are behind the scenes, and will deliver long-term positive impact.

Our investments in retiring tech debt, improving monitoring, investing in our development platforms, and nurturing our engineering culture have resulted in the most stable and performant software in Moz history. Our hard work and ingenuity is paying off in resilient and performant software.

We’ve also rebuilt most of our customer stack: new Salesforce implementation, HubSpot launch, new internal data warehouse, new CMS (Craft), Segment.io, and more! Phew! That’s a lot! In Q1 2018, we started with Terminus for Account-Based Marketing, and partnered with third-party data vendors, like Full Contact, to supplement our data warehouse. These big changes are going to set us up really well for the years ahead. And we’ve got more internal tools launching soon!

We are on a roll with internal improvements and momentum.

Part 3: Customer metrics

You've really made the grade

We could ship and launch until our circuits go dead, but at the end of the day all our work is in service of meeting your needs.

We know you can hear us! You’re following us now more than ever before.

Part 4: Financial performance

And the stars look very different today

Check out the infographic view of our data barf.

I’m proud of what we accomplished in 2017, especially considering the incredible amount of change in strategy and team structure. More revenue while spending less = magic! Also, the economic strength we’ve built will allow us to place some nice-sized bets this year. Boom!

We made $47.4 million in GAAP revenue in 2017, an increase of 11% from 2016.

We brought our over all expenses way down in 2017. Cost of Revenue increased slightly to $11.8 million. We reduced operating expenses aggressively. Curious on what we spend on, and trends? Check out this breakdown of our major expenses (OpEx and Cost of Revenue) as a percentage of annual revenue:

We generated cash, positive EBITDA, and for the first time in recent Moz history, we were positive net income.

That’s quite a turnaround from 2016, in which we closed the year negative EBITDA of $5.7 million! We flipped EBITDA! We have adopted a cash-flow-neutral-to-positive operating philosophy right now to be ready for some future investments. We may decide to go cash flow negative again to fund further growth.

Part 5: Inside Moz HQ

The papers want to know whose shirts you wear

So, who is behind the wheel here?

We ended 2017 with roughly the same number of Mozzers as we began. It was a conscious choice to remain approximately headcount neutral in 2017; we only opened up new positions after ensuring rigorous conversations took place around the business need for the role. This discipline is hard to live under, but we like the results. We’re working smarter, and getting more rigorous in our decision-making.

Let me be clear: WE ARE HIRING! These are just 5 of our currently open positions:

DevOps Engineer

Sr. Platform Software Engineer

Backend Engineer - C++

Fullstack Engineer - JavaScript/Node

Chief Marketing Officer

See more at our Careers page!

Here’s where we need YOU: Moz is committed to bringing more women into tech. There is a dire lack of diversity in the technology industry. This past year we added 6% more women to the company overall and 9% to engineering specifically. We must and will do better. We need more women in engineering and leadership roles here. Check out those jobs above and join the team!

Moz partners with some fantastic organizations focused on getting more women into the tech pipeline. Ada Academy, Year Up, Ignite Worldwide, and Techbridge all encourage women and girls to pursue STEM careers early in their lives. Our newest partner, Unloop, enables people who have been in prison to develop skills and succeed in careers in tech. It is our responsibility to ensure that all people have opportunity and access to participate in STEM fields.

Generosity comes in many forms. One way in which we support the generosity of Mozzers is to match charitable donations to 501c3 organizations by 150%.

We also donated our space 35 times to various organizations in the community requesting to use the Mozplex as a venue for their meetups. Check our our event brochure and take a 360 tour of the Mozplex!

Mozzers also donate a ton of time to causes they are passionate about. We also offer a very discounted price for nonprofits that we’re happy many folks take advantage of. We’re passionate about communities and helping folks.

Moz partnered with Halo Partners to provide professional coaching to all employees. 54 Mozzers received coaching. 27 Mozzers used this benefit for the first time! I’m a huge believer in coaching and training. Beginner’s mind is how we grow and become the best versions of ourselves.

Through it all, we made sure to have some fun. Moz offers a Paid Paid Vacation benefit, reimbursing employees $3k per year in vacation costs. Yes, that’s right. You get your regular pay, plus another $3k a year to spend on your trip! It’s bonkers!

Mozzers visited 6 of the 7 continents last year!

We also had 7 Mozling babies last year. Luv those babies.

Part 6: Into the future

I think my spaceship knows which way to go

2017 was a strengthening year for Moz. We went through a lot of change and made some important investments. Mozzers are dynamic, helpful, smart, and hardworking. They have a service orientation and build for the long term. The investments we made in 2017 will bear fruit in the years ahead. And we’re poised to make some ambitious moves in the coming months.

While I’m proud of what we’ve accomplished, I believe we have higher mountains still to climb. We have had triumphs and tribulations, heartbreaks and happy dances. These many years later, the SEO industry is healthy, growing, and dynamic. Many organizations are still struggling with basic web presence, let alone thoughtful SEO strategy. Moz is still teensy-tiny compared to the opportunity. I believe the opportunity for SEO expertise is vast.

I want to close on a note of gratitude.

First, a bunch of folks helped pull together the metrics for our 2017 report, and I am deeply grateful for their help. This post is kind of a bear! Thank you Jess, Felicia, Christian, Kevin, Susan, Michael, Jeremy, and anyone else who pulled data and helped get this post off the ground!

Second, thank you to this community. It’s because of you that we are here. This community would be nothing if it wasn’t for your care, attention, and feedback. We will continue to work hard to make your work lives more enjoyable and successful. We want to be your favorite resource for doing great SEO. If we’re not there yet, trust that we will keep working to be. Thank you for the opportunity to serve.

Gratitude also to David Bowie for inspiring this post and so much more. We miss you. <3

Sign up for The Moz Top 10, a semimonthly mailer updating you on the top ten hottest pieces of SEO news, tips, and rad links uncovered by the Moz team. Think of it as your exclusive digest of stuff you don't have time to hunt down but want to read!

[lawrenceseitz22]

The Moz Year in Review 2017

Posted by SarahBird

Yay! We’ve traversed another year around the sun. And I’m back with another Moz year-in-review post that promises to be as boring as its predecessors. Reading it feels like being locked in your tin can space capsule through lightyears of empty space. If you’re a little odd and like this kind of thing, do please continue.

Before we begin our odyssey, I invite you to check out previous reports: 2016, 2015, 2014, 2013, 2012. Transparency is a Moz core value. Putting detailed financial and customer data on the blog is one of the ways we live our values. We’re a little weird like that.

Okay spacepeople: take your protein pills and put your helmets on.

Launch to your favorite parts:

Part 1: TL;DR Commencing countdown, engines on

Part 2: SO MANY wins Now it's time to leave the capsule if you dare

Part 3: Customer metrics You've really made the grade

Part 4: Financial performance And the stars look very different today

Part 5: Inside Moz HQ The papers want to know whose shirts you wear

Part 6: Into the future I think my spaceship knows which way to go

Part 1: TL;DR

Commencing countdown, engines on

What a year! 2017 was a time of doing new things differently — new teams, new goals, and new ways of operating. I’m so proud of Mozzers; they can do anything. If I’m sent to a far-off space colony, I want them with me.

In spite of (and because of!) all this change, we grew revenue and became significantly EBITDA and cash flow positive. Nice! We have a nice economic engine primed and ready to make some more big investments in 2018. Stay tuned.

These positive results were not from one single thing. Rather, iterative product and operations improvements helped improve both our top and bottom line. Plus, we made a bunch of longer-term investments that don’t show up yet in the 2017 report but will bear fruit in 2018 and beyond.

Part 2: Ch-ch-ch... Changes!

Now it's time to leave the capsule if you dare

Here’s a little more detail on some of the changes I talked about.

We launched Keywords By Site, relaunched our crawler (a major technical undertaking), sunsetted two products (content and Followerwonk), built a bunch of new developer tools and standardized on some dev frameworks, and improved our local data distribution network. Check out Adam Feldstein’s post for a lot more detail on our 2017 major product accomplishments!

We’ve got another exciting launch on the way, too. We’ve invested a ton of blood, sweat, and tears into it during 2017 and can’t wait to share it with everyone.

All of these changes support our 2016 strategy of “more wood behind fewer arrows.” We choose to focus our energy on being the best place to learn and do SEO. Our mission is to simplify SEO for everyone through software, education, and community.

For those of you worried about Followerwonk, it’s going to okay. Better than okay. Our beloved “Work Dad” Marc Mims is now the proud father of Followerwonk! Marc’s dedication to the success of Followerwonk has never wavered over the many, many years he’s been building and maintaining it. We already miss his compassion, humor, and bike stories around the Mozplex. We wish him and Followerwonk the best! We bought that product because we loved it then; we love it even now. Sadly, though, it never quite fit with our mission as well as we'd hoped.

We created new programs to help people get the SEO help that’s right for them. We completely rebuilt our SEO Learning Center with fresh educational content. There’s a brand-new SEO podcast, MozPod, for you to check out.

We also began experimenting with and are now expanding SEO training workshops delivered by experts we trust and admire. I’m so excited about this because it’s a new way for Moz to have impact; it’s personal, live, interactive, and immediate in a way that most of our SEO education work can’t be. We won’t stop doing free, scalable education. It’s core to our beliefs. But it is fun to deliver custom, live training sessions in the mix too.

Many of our accomplishments are behind the scenes, and will deliver long-term positive impact.

Our investments in retiring tech debt, improving monitoring, investing in our development platforms, and nurturing our engineering culture have resulted in the most stable and performant software in Moz history. Our hard work and ingenuity is paying off in resilient and performant software.

We’ve also rebuilt most of our customer stack: new Salesforce implementation, HubSpot launch, new internal data warehouse, new CMS (Craft), Segment.io, and more! Phew! That’s a lot! In Q1 2018, we started with Terminus for Account-Based Marketing, and partnered with third-party data vendors, like Full Contact, to supplement our data warehouse. These big changes are going to set us up really well for the years ahead. And we’ve got more internal tools launching soon!

We are on a roll with internal improvements and momentum.

Part 3: Customer metrics

You've really made the grade

We could ship and launch until our circuits go dead, but at the end of the day all our work is in service of meeting your needs.

We know you can hear us! You’re following us now more than ever before.

Part 4: Financial performance

And the stars look very different today

Check out the infographic view of our data barf.

I’m proud of what we accomplished in 2017, especially considering the incredible amount of change in strategy and team structure. More revenue while spending less = magic! Also, the economic strength we’ve built will allow us to place some nice-sized bets this year. Boom!

We made $47.4 million in GAAP revenue in 2017, an increase of 11% from 2016.

We brought our over all expenses way down in 2017. Cost of Revenue increased slightly to $11.8 million. We reduced operating expenses aggressively. Curious on what we spend on, and trends? Check out this breakdown of our major expenses (OpEx and Cost of Revenue) as a percentage of annual revenue:

We generated cash, positive EBITDA, and for the first time in recent Moz history, we were positive net income.

That’s quite a turnaround from 2016, in which we closed the year negative EBITDA of $5.7 million! We flipped EBITDA! We have adopted a cash-flow-neutral-to-positive operating philosophy right now to be ready for some future investments. We may decide to go cash flow negative again to fund further growth.

Part 5: Inside Moz HQ

The papers want to know whose shirts you wear

So, who is behind the wheel here?

We ended 2017 with roughly the same number of Mozzers as we began. It was a conscious choice to remain approximately headcount neutral in 2017; we only opened up new positions after ensuring rigorous conversations took place around the business need for the role. This discipline is hard to live under, but we like the results. We’re working smarter, and getting more rigorous in our decision-making.

Let me be clear: WE ARE HIRING! These are just 5 of our currently open positions:

DevOps Engineer

Sr. Platform Software Engineer

Backend Engineer - C++

Fullstack Engineer - JavaScript/Node

Chief Marketing Officer

See more at our Careers page!

Here’s where we need YOU: Moz is committed to bringing more women into tech. There is a dire lack of diversity in the technology industry. This past year we added 6% more women to the company overall and 9% to engineering specifically. We must and will do better. We need more women in engineering and leadership roles here. Check out those jobs above and join the team!

Moz partners with some fantastic organizations focused on getting more women into the tech pipeline. Ada Academy, Year Up, Ignite Worldwide, and Techbridge all encourage women and girls to pursue STEM careers early in their lives. Our newest partner, Unloop, enables people who have been in prison to develop skills and succeed in careers in tech. It is our responsibility to ensure that all people have opportunity and access to participate in STEM fields.

Generosity comes in many forms. One way in which we support the generosity of Mozzers is to match charitable donations to 501c3 organizations by 150%.

We also donated our space 35 times to various organizations in the community requesting to use the Mozplex as a venue for their meetups. Check our our event brochure and take a 360 tour of the Mozplex!

Mozzers also donate a ton of time to causes they are passionate about. We also offer a very discounted price for nonprofits that we’re happy many folks take advantage of. We’re passionate about communities and helping folks.

Moz partnered with Halo Partners to provide professional coaching to all employees. 54 Mozzers received coaching. 27 Mozzers used this benefit for the first time! I’m a huge believer in coaching and training. Beginner’s mind is how we grow and become the best versions of ourselves.

Through it all, we made sure to have some fun. Moz offers a Paid Paid Vacation benefit, reimbursing employees $3k per year in vacation costs. Yes, that’s right. You get your regular pay, plus another $3k a year to spend on your trip! It’s bonkers!

Mozzers visited 6 of the 7 continents last year!

We also had 7 Mozling babies last year. Luv those babies.

Part 6: Into the future

I think my spaceship knows which way to go

2017 was a strengthening year for Moz. We went through a lot of change and made some important investments. Mozzers are dynamic, helpful, smart, and hardworking. They have a service orientation and build for the long term. The investments we made in 2017 will bear fruit in the years ahead. And we’re poised to make some ambitious moves in the coming months.

While I’m proud of what we’ve accomplished, I believe we have higher mountains still to climb. We have had triumphs and tribulations, heartbreaks and happy dances. These many years later, the SEO industry is healthy, growing, and dynamic. Many organizations are still struggling with basic web presence, let alone thoughtful SEO strategy. Moz is still teensy-tiny compared to the opportunity. I believe the opportunity for SEO expertise is vast.

I want to close on a note of gratitude.

First, a bunch of folks helped pull together the metrics for our 2017 report, and I am deeply grateful for their help. This post is kind of a bear! Thank you Jess, Felicia, Christian, Kevin, Susan, Michael, Jeremy, and anyone else who pulled data and helped get this post off the ground!

Second, thank you to this community. It’s because of you that we are here. This community would be nothing if it wasn’t for your care, attention, and feedback. We will continue to work hard to make your work lives more enjoyable and successful. We want to be your favorite resource for doing great SEO. If we’re not there yet, trust that we will keep working to be. Thank you for the opportunity to serve.

Gratitude also to David Bowie for inspiring this post and so much more. We miss you. <3

Sign up for The Moz Top 10, a semimonthly mailer updating you on the top ten hottest pieces of SEO news, tips, and rad links uncovered by the Moz team. Think of it as your exclusive digest of stuff you don't have time to hunt down but want to read!

from Blogger http://ift.tt/2FJxobb via IFTTT

[swunlimitednj]

The Moz Year in Review 2017

Posted by SarahBird

Yay! We’ve traversed another year around the sun. And I’m back with another Moz year-in-review post that promises to be as boring as its predecessors. Reading it feels like being locked in your tin can space capsule through lightyears of empty space. If you’re a little odd and like this kind of thing, do please continue.

Before we begin our odyssey, I invite you to check out previous reports: 2016, 2015, 2014, 2013, 2012. Transparency is a Moz core value. Putting detailed financial and customer data on the blog is one of the ways we live our values. We’re a little weird like that.

Okay spacepeople: take your protein pills and put your helmets on.

Launch to your favorite parts:

Part 1: TL;DR Commencing countdown, engines on

Part 2: SO MANY wins Now it's time to leave the capsule if you dare

Part 3: Customer metrics You've really made the grade

Part 4: Financial performance And the stars look very different today

Part 5: Inside Moz HQ The papers want to know whose shirts you wear

Part 6: Into the future I think my spaceship knows which way to go

Part 1: TL;DR

Commencing countdown, engines on

What a year! 2017 was a time of doing new things differently — new teams, new goals, and new ways of operating. I’m so proud of Mozzers; they can do anything. If I’m sent to a far-off space colony, I want them with me.

In spite of (and because of!) all this change, we grew revenue and became significantly EBITDA and cash flow positive. Nice! We have a nice economic engine primed and ready to make some more big investments in 2018. Stay tuned.

These positive results were not from one single thing. Rather, iterative product and operations improvements helped improve both our top and bottom line. Plus, we made a bunch of longer-term investments that don’t show up yet in the 2017 report but will bear fruit in 2018 and beyond.

Part 2: Ch-ch-ch... Changes!

Now it's time to leave the capsule if you dare

Here’s a little more detail on some of the changes I talked about.

We launched Keywords By Site, relaunched our crawler (a major technical undertaking), sunsetted two products (content and Followerwonk), built a bunch of new developer tools and standardized on some dev frameworks, and improved our local data distribution network. Check out Adam Feldstein’s post for a lot more detail on our 2017 major product accomplishments!

We’ve got another exciting launch on the way, too. We’ve invested a ton of blood, sweat, and tears into it during 2017 and can’t wait to share it with everyone.

All of these changes support our 2016 strategy of “more wood behind fewer arrows.” We choose to focus our energy on being the best place to learn and do SEO. Our mission is to simplify SEO for everyone through software, education, and community.

For those of you worried about Followerwonk, it’s going to okay. Better than okay. Our beloved “Work Dad” Marc Mims is now the proud father of Followerwonk! Marc’s dedication to the success of Followerwonk has never wavered over the many, many years he’s been building and maintaining it. We already miss his compassion, humor, and bike stories around the Mozplex. We wish him and Followerwonk the best! We bought that product because we loved it then; we love it even now. Sadly, though, it never quite fit with our mission as well as we'd hoped.

We created new programs to help people get the SEO help that’s right for them. We completely rebuilt our SEO Learning Center with fresh educational content. There’s a brand-new SEO podcast, MozPod, for you to check out.

We also began experimenting with and are now expanding SEO training workshops delivered by experts we trust and admire. I’m so excited about this because it’s a new way for Moz to have impact; it’s personal, live, interactive, and immediate in a way that most of our SEO education work can’t be. We won’t stop doing free, scalable education. It’s core to our beliefs. But it is fun to deliver custom, live training sessions in the mix too.

Many of our accomplishments are behind the scenes, and will deliver long-term positive impact.

Our investments in retiring tech debt, improving monitoring, investing in our development platforms, and nurturing our engineering culture have resulted in the most stable and performant software in Moz history. Our hard work and ingenuity is paying off in resilient and performant software.

We’ve also rebuilt most of our customer stack: new Salesforce implementation, HubSpot launch, new internal data warehouse, new CMS (Craft), Segment.io, and more! Phew! That’s a lot! In Q1 2018, we started with Terminus for Account-Based Marketing, and partnered with third-party data vendors, like Full Contact, to supplement our data warehouse. These big changes are going to set us up really well for the years ahead. And we’ve got more internal tools launching soon!

We are on a roll with internal improvements and momentum.

Part 3: Customer metrics

You've really made the grade

We could ship and launch until our circuits go dead, but at the end of the day all our work is in service of meeting your needs.

We know you can hear us! You’re following us now more than ever before.

Part 4: Financial performance

And the stars look very different today

Check out the infographic view of our data barf.

I’m proud of what we accomplished in 2017, especially considering the incredible amount of change in strategy and team structure. More revenue while spending less = magic! Also, the economic strength we’ve built will allow us to place some nice-sized bets this year. Boom!

We made $47.4 million in GAAP revenue in 2017, an increase of 11% from 2016.

We brought our over all expenses way down in 2017. Cost of Revenue increased slightly to $11.8 million. We reduced operating expenses aggressively. Curious on what we spend on, and trends? Check out this breakdown of our major expenses (OpEx and Cost of Revenue) as a percentage of annual revenue:

We generated cash, positive EBITDA, and for the first time in recent Moz history, we were positive net income.

That’s quite a turnaround from 2016, in which we closed the year negative EBITDA of $5.7 million! We flipped EBITDA! We have adopted a cash-flow-neutral-to-positive operating philosophy right now to be ready for some future investments. We may decide to go cash flow negative again to fund further growth.

Part 5: Inside Moz HQ

The papers want to know whose shirts you wear

So, who is behind the wheel here?

We ended 2017 with roughly the same number of Mozzers as we began. It was a conscious choice to remain approximately headcount neutral in 2017; we only opened up new positions after ensuring rigorous conversations took place around the business need for the role. This discipline is hard to live under, but we like the results. We’re working smarter, and getting more rigorous in our decision-making.

Let me be clear: WE ARE HIRING! These are just 5 of our currently open positions:

DevOps Engineer

Sr. Platform Software Engineer

Backend Engineer - C++

Fullstack Engineer - JavaScript/Node

Chief Marketing Officer

See more at our Careers page!

Here’s where we need YOU: Moz is committed to bringing more women into tech. There is a dire lack of diversity in the technology industry. This past year we added 6% more women to the company overall and 9% to engineering specifically. We must and will do better. We need more women in engineering and leadership roles here. Check out those jobs above and join the team!

Moz partners with some fantastic organizations focused on getting more women into the tech pipeline. Ada Academy, Year Up, Ignite Worldwide, and Techbridge all encourage women and girls to pursue STEM careers early in their lives. Our newest partner, Unloop, enables people who have been in prison to develop skills and succeed in careers in tech. It is our responsibility to ensure that all people have opportunity and access to participate in STEM fields.

Generosity comes in many forms. One way in which we support the generosity of Mozzers is to match charitable donations to 501c3 organizations by 150%.

We also donated our space 35 times to various organizations in the community requesting to use the Mozplex as a venue for their meetups. Check our our event brochure and take a 360 tour of the Mozplex!

Mozzers also donate a ton of time to causes they are passionate about. We also offer a very discounted price for nonprofits that we’re happy many folks take advantage of. We’re passionate about communities and helping folks.

Moz partnered with Halo Partners to provide professional coaching to all employees. 54 Mozzers received coaching. 27 Mozzers used this benefit for the first time! I’m a huge believer in coaching and training. Beginner’s mind is how we grow and become the best versions of ourselves.

Through it all, we made sure to have some fun. Moz offers a Paid Paid Vacation benefit, reimbursing employees $3k per year in vacation costs. Yes, that’s right. You get your regular pay, plus another $3k a year to spend on your trip! It’s bonkers!

Mozzers visited 6 of the 7 continents last year!

We also had 7 Mozling babies last year. Luv those babies.

Part 6: Into the future

I think my spaceship knows which way to go

2017 was a strengthening year for Moz. We went through a lot of change and made some important investments. Mozzers are dynamic, helpful, smart, and hardworking. They have a service orientation and build for the long term. The investments we made in 2017 will bear fruit in the years ahead. And we’re poised to make some ambitious moves in the coming months.

While I’m proud of what we’ve accomplished, I believe we have higher mountains still to climb. We have had triumphs and tribulations, heartbreaks and happy dances. These many years later, the SEO industry is healthy, growing, and dynamic. Many organizations are still struggling with basic web presence, let alone thoughtful SEO strategy. Moz is still teensy-tiny compared to the opportunity. I believe the opportunity for SEO expertise is vast.

I want to close on a note of gratitude.

First, a bunch of folks helped pull together the metrics for our 2017 report, and I am deeply grateful for their help. This post is kind of a bear! Thank you Jess, Felicia, Christian, Kevin, Susan, Michael, Jeremy, and anyone else who pulled data and helped get this post off the ground!

Second, thank you to this community. It’s because of you that we are here. This community would be nothing if it wasn’t for your care, attention, and feedback. We will continue to work hard to make your work lives more enjoyable and successful. We want to be your favorite resource for doing great SEO. If we’re not there yet, trust that we will keep working to be. Thank you for the opportunity to serve.

Gratitude also to David Bowie for inspiring this post and so much more. We miss you. <3

Sign up for The Moz Top 10, a semimonthly mailer updating you on the top ten hottest pieces of SEO news, tips, and rad links uncovered by the Moz team. Think of it as your exclusive digest of stuff you don't have time to hunt down but want to read!

from Blogger http://ift.tt/2p0o6OE via SW Unlimited

[ericsburden-blog]

The Moz Year in Review 2017

Posted by SarahBird

Yay! We’ve traversed another year around the sun. And I’m back with another Moz year-in-review post that promises to be as boring as its predecessors. Reading it feels like being locked in your tin can space capsule through lightyears of empty space. If you’re a little odd and like this kind of thing, do please continue.

Before we begin our odyssey, I invite you to check out previous reports: 2016, 2015, 2014, 2013, 2012. Transparency is a Moz core value. Putting detailed financial and customer data on the blog is one of the ways we live our values. We’re a little weird like that.

Okay spacepeople: take your protein pills and put your helmets on.

Launch to your favorite parts:

Part 1: TL;DR Commencing countdown, engines on

Part 2: SO MANY wins Now it's time to leave the capsule if you dare

Part 3: Customer metrics You've really made the grade

Part 4: Financial performance And the stars look very different today

Part 5: Inside Moz HQ The papers want to know whose shirts you wear

Part 6: Into the future I think my spaceship knows which way to go

Part 1: TL;DR

Commencing countdown, engines on

What a year! 2017 was a time of doing new things differently — new teams, new goals, and new ways of operating. I’m so proud of Mozzers; they can do anything. If I’m sent to a far-off space colony, I want them with me.

In spite of (and because of!) all this change, we grew revenue and became significantly EBITDA and cash flow positive. Nice! We have a nice economic engine primed and ready to make some more big investments in 2018. Stay tuned.

These positive results were not from one single thing. Rather, iterative product and operations improvements helped improve both our top and bottom line. Plus, we made a bunch of longer-term investments that don’t show up yet in the 2017 report but will bear fruit in 2018 and beyond.

Part 2: Ch-ch-ch... Changes!

Now it's time to leave the capsule if you dare

Here’s a little more detail on some of the changes I talked about.

We launched Keywords By Site, relaunched our crawler (a major technical undertaking), sunsetted two products (content and Followerwonk), built a bunch of new developer tools and standardized on some dev frameworks, and improved our local data distribution network. Check out Adam Feldstein’s post for a lot more detail on our 2017 major product accomplishments!

We’ve got another exciting launch on the way, too. We’ve invested a ton of blood, sweat, and tears into it during 2017 and can’t wait to share it with everyone.

All of these changes support our 2016 strategy of “more wood behind fewer arrows.” We choose to focus our energy on being the best place to learn and do SEO. Our mission is to simplify SEO for everyone through software, education, and community.

For those of you worried about Followerwonk, it’s going to okay. Better than okay. Our beloved “Work Dad” Marc Mims is now the proud father of Followerwonk! Marc’s dedication to the success of Followerwonk has never wavered over the many, many years he’s been building and maintaining it. We already miss his compassion, humor, and bike stories around the Mozplex. We wish him and Followerwonk the best! We bought that product because we loved it then; we love it even now. Sadly, though, it never quite fit with our mission as well as we'd hoped.

We created new programs to help people get the SEO help that’s right for them. We completely rebuilt our SEO Learning Center with fresh educational content. There’s a brand-new SEO podcast, MozPod, for you to check out.

We also began experimenting with and are now expanding SEO training workshops delivered by experts we trust and admire. I’m so excited about this because it’s a new way for Moz to have impact; it’s personal, live, interactive, and immediate in a way that most of our SEO education work can’t be. We won’t stop doing free, scalable education. It’s core to our beliefs. But it is fun to deliver custom, live training sessions in the mix too.

Many of our accomplishments are behind the scenes, and will deliver long-term positive impact.

Our investments in retiring tech debt, improving monitoring, investing in our development platforms, and nurturing our engineering culture have resulted in the most stable and performant software in Moz history. Our hard work and ingenuity is paying off in resilient and performant software.

We’ve also rebuilt most of our customer stack: new Salesforce implementation, HubSpot launch, new internal data warehouse, new CMS (Craft), Segment.io, and more! Phew! That’s a lot! In Q1 2018, we started with Terminus for Account-Based Marketing, and partnered with third-party data vendors, like Full Contact, to supplement our data warehouse. These big changes are going to set us up really well for the years ahead. And we’ve got more internal tools launching soon!

We are on a roll with internal improvements and momentum.

Part 3: Customer metrics

You've really made the grade

We could ship and launch until our circuits go dead, but at the end of the day all our work is in service of meeting your needs.

We know you can hear us! You’re following us now more than ever before.

Part 4: Financial performance

And the stars look very different today

Check out the infographic view of our data barf.

I’m proud of what we accomplished in 2017, especially considering the incredible amount of change in strategy and team structure. More revenue while spending less = magic! Also, the economic strength we’ve built will allow us to place some nice-sized bets this year. Boom!

We made $47.4 million in GAAP revenue in 2017, an increase of 11% from 2016.

We brought our over all expenses way down in 2017. Cost of Revenue increased slightly to $11.8 million. We reduced operating expenses aggressively. Curious on what we spend on, and trends? Check out this breakdown of our major expenses (OpEx and Cost of Revenue) as a percentage of annual revenue:

We generated cash, positive EBITDA, and for the first time in recent Moz history, we were positive net income.

That’s quite a turnaround from 2016, in which we closed the year negative EBITDA of $5.7 million! We flipped EBITDA! We have adopted a cash-flow-neutral-to-positive operating philosophy right now to be ready for some future investments. We may decide to go cash flow negative again to fund further growth.

Part 5: Inside Moz HQ

The papers want to know whose shirts you wear

So, who is behind the wheel here?

We ended 2017 with roughly the same number of Mozzers as we began. It was a conscious choice to remain approximately headcount neutral in 2017; we only opened up new positions after ensuring rigorous conversations took place around the business need for the role. This discipline is hard to live under, but we like the results. We’re working smarter, and getting more rigorous in our decision-making.

Let me be clear: WE ARE HIRING! These are just 5 of our currently open positions:

DevOps Engineer

Sr. Platform Software Engineer

Backend Engineer - C++

Fullstack Engineer - JavaScript/Node

Chief Marketing Officer

See more at our Careers page!

Here’s where we need YOU: Moz is committed to bringing more women into tech. There is a dire lack of diversity in the technology industry. This past year we added 6% more women to the company overall and 9% to engineering specifically. We must and will do better. We need more women in engineering and leadership roles here. Check out those jobs above and join the team!

Moz partners with some fantastic organizations focused on getting more women into the tech pipeline. Ada Academy, Year Up, Ignite Worldwide, and Techbridge all encourage women and girls to pursue STEM careers early in their lives. Our newest partner, Unloop, enables people who have been in prison to develop skills and succeed in careers in tech. It is our responsibility to ensure that all people have opportunity and access to participate in STEM fields.

Generosity comes in many forms. One way in which we support the generosity of Mozzers is to match charitable donations to 501c3 organizations by 150%.

We also donated our space 35 times to various organizations in the community requesting to use the Mozplex as a venue for their meetups. Check our our event brochure and take a 360 tour of the Mozplex!

Mozzers also donate a ton of time to causes they are passionate about. We also offer a very discounted price for nonprofits that we’re happy many folks take advantage of. We’re passionate about communities and helping folks.

Moz partnered with Halo Partners to provide professional coaching to all employees. 54 Mozzers received coaching. 27 Mozzers used this benefit for the first time! I’m a huge believer in coaching and training. Beginner’s mind is how we grow and become the best versions of ourselves.

Through it all, we made sure to have some fun. Moz offers a Paid Paid Vacation benefit, reimbursing employees $3k per year in vacation costs. Yes, that’s right. You get your regular pay, plus another $3k a year to spend on your trip! It’s bonkers!

Mozzers visited 6 of the 7 continents last year!

We also had 7 Mozling babies last year. Luv those babies.

Part 6: Into the future

I think my spaceship knows which way to go

2017 was a strengthening year for Moz. We went through a lot of change and made some important investments. Mozzers are dynamic, helpful, smart, and hardworking. They have a service orientation and build for the long term. The investments we made in 2017 will bear fruit in the years ahead. And we’re poised to make some ambitious moves in the coming months.

While I’m proud of what we’ve accomplished, I believe we have higher mountains still to climb. We have had triumphs and tribulations, heartbreaks and happy dances. These many years later, the SEO industry is healthy, growing, and dynamic. Many organizations are still struggling with basic web presence, let alone thoughtful SEO strategy. Moz is still teensy-tiny compared to the opportunity. I believe the opportunity for SEO expertise is vast.

I want to close on a note of gratitude.

First, a bunch of folks helped pull together the metrics for our 2017 report, and I am deeply grateful for their help. This post is kind of a bear! Thank you Jess, Felicia, Christian, Kevin, Susan, Michael, Jeremy, and anyone else who pulled data and helped get this post off the ground!

Second, thank you to this community. It’s because of you that we are here. This community would be nothing if it wasn’t for your care, attention, and feedback. We will continue to work hard to make your work lives more enjoyable and successful. We want to be your favorite resource for doing great SEO. If we’re not there yet, trust that we will keep working to be. Thank you for the opportunity to serve.

Gratitude also to David Bowie for inspiring this post and so much more. We miss you. <3

Sign up for The Moz Top 10, a semimonthly mailer updating you on the top ten hottest pieces of SEO news, tips, and rad links uncovered by the Moz team. Think of it as your exclusive digest of stuff you don't have time to hunt down but want to read!

The Moz Year in Review 2017

[wickedbananas]

The Moz Year in Review 2017

Posted by SarahBird

Yay! We’ve traversed another year around the sun. And I’m back with another Moz year-in-review post that promises to be as boring as its predecessors. Reading it feels like being locked in your tin can space capsule through lightyears of empty space. If you’re a little odd and like this kind of thing, do please continue.

Before we begin our odyssey, I invite you to check out previous reports: 2016, 2015, 2014, 2013, 2012. Transparency is a Moz core value. Putting detailed financial and customer data on the blog is one of the ways we live our values. We’re a little weird like that.

Okay spacepeople: take your protein pills and put your helmets on.

Launch to your favorite parts:

Part 1: TL;DR Commencing countdown, engines on

Part 2: SO MANY wins Now it's time to leave the capsule if you dare

Part 3: Customer metrics You've really made the grade

Part 4: Financial performance And the stars look very different today

Part 5: Inside Moz HQ The papers want to know whose shirts you wear

Part 6: Into the future I think my spaceship knows which way to go

Part 1: TL;DR

Commencing countdown, engines on

What a year! 2017 was a time of doing new things differently — new teams, new goals, and new ways of operating. I’m so proud of Mozzers; they can do anything. If I’m sent to a far-off space colony, I want them with me.

In spite of (and because of!) all this change, we grew revenue and became significantly EBITDA and cash flow positive. Nice! We have a nice economic engine primed and ready to make some more big investments in 2018. Stay tuned.

These positive results were not from one single thing. Rather, iterative product and operations improvements helped improve both our top and bottom line. Plus, we made a bunch of longer-term investments that don’t show up yet in the 2017 report but will bear fruit in 2018 and beyond.

Part 2: Ch-ch-ch... Changes!

Now it's time to leave the capsule if you dare

Here’s a little more detail on some of the changes I talked about.

We launched Keywords By Site, relaunched our crawler (a major technical undertaking), sunsetted two products (content and Followerwonk), built a bunch of new developer tools and standardized on some dev frameworks, and improved our local data distribution network. Check out Adam Feldstein’s post for a lot more detail on our 2017 major product accomplishments!

We’ve got another exciting launch on the way, too. We’ve invested a ton of blood, sweat, and tears into it during 2017 and can’t wait to share it with everyone.

All of these changes support our 2016 strategy of “more wood behind fewer arrows.” We choose to focus our energy on being the best place to learn and do SEO. Our mission is to simplify SEO for everyone through software, education, and community.

For those of you worried about Followerwonk, it’s going to okay. Better than okay. Our beloved “Work Dad” Marc Mims is now the proud father of Followerwonk! Marc’s dedication to the success of Followerwonk has never wavered over the many, many years he’s been building and maintaining it. We already miss his compassion, humor, and bike stories around the Mozplex. We wish him and Followerwonk the best! We bought that product because we loved it then; we love it even now. Sadly, though, it never quite fit with our mission as well as we'd hoped.

We created new programs to help people get the SEO help that’s right for them. We completely rebuilt our SEO Learning Center with fresh educational content. There’s a brand-new SEO podcast, MozPod, for you to check out.

We also began experimenting with and are now expanding SEO training workshops delivered by experts we trust and admire. I’m so excited about this because it’s a new way for Moz to have impact; it’s personal, live, interactive, and immediate in a way that most of our SEO education work can’t be. We won’t stop doing free, scalable education. It’s core to our beliefs. But it is fun to deliver custom, live training sessions in the mix too.

Many of our accomplishments are behind the scenes, and will deliver long-term positive impact.

Our investments in retiring tech debt, improving monitoring, investing in our development platforms, and nurturing our engineering culture have resulted in the most stable and performant software in Moz history. Our hard work and ingenuity is paying off in resilient and performant software.

We’ve also rebuilt most of our customer stack: new Salesforce implementation, HubSpot launch, new internal data warehouse, new CMS (Craft), Segment.io, and more! Phew! That’s a lot! In Q1 2018, we started with Terminus for Account-Based Marketing, and partnered with third-party data vendors, like Full Contact, to supplement our data warehouse. These big changes are going to set us up really well for the years ahead. And we’ve got more internal tools launching soon!

We are on a roll with internal improvements and momentum.

Part 3: Customer metrics

You've really made the grade

We could ship and launch until our circuits go dead, but at the end of the day all our work is in service of meeting your needs.

We know you can hear us! You’re following us now more than ever before.

Part 4: Financial performance

And the stars look very different today

Check out the infographic view of our data barf.

I’m proud of what we accomplished in 2017, especially considering the incredible amount of change in strategy and team structure. More revenue while spending less = magic! Also, the economic strength we’ve built will allow us to place some nice-sized bets this year. Boom!

We made $47.4 million in GAAP revenue in 2017, an increase of 11% from 2016.

We brought our over all expenses way down in 2017. Cost of Revenue increased slightly to $11.8 million. We reduced operating expenses aggressively. Curious on what we spend on, and trends? Check out this breakdown of our major expenses (OpEx and Cost of Revenue) as a percentage of annual revenue:

We generated cash, positive EBITDA, and for the first time in recent Moz history, we were positive net income.

That’s quite a turnaround from 2016, in which we closed the year negative EBITDA of $5.7 million! We flipped EBITDA! We have adopted a cash-flow-neutral-to-positive operating philosophy right now to be ready for some future investments. We may decide to go cash flow negative again to fund further growth.

Part 5: Inside Moz HQ

The papers want to know whose shirts you wear

So, who is behind the wheel here?

We ended 2017 with roughly the same number of Mozzers as we began. It was a conscious choice to remain approximately headcount neutral in 2017; we only opened up new positions after ensuring rigorous conversations took place around the business need for the role. This discipline is hard to live under, but we like the results. We’re working smarter, and getting more rigorous in our decision-making.

Let me be clear: WE ARE HIRING! These are just 5 of our currently open positions:

DevOps Engineer

Sr. Platform Software Engineer

Backend Engineer - C++

Fullstack Engineer - JavaScript/Node

Chief Marketing Officer

See more at our Careers page!

Here’s where we need YOU: Moz is committed to bringing more women into tech. There is a dire lack of diversity in the technology industry. This past year we added 6% more women to the company overall and 9% to engineering specifically. We must and will do better. We need more women in engineering and leadership roles here. Check out those jobs above and join the team!

Moz partners with some fantastic organizations focused on getting more women into the tech pipeline. Ada Academy, Year Up, Ignite Worldwide, and Techbridge all encourage women and girls to pursue STEM careers early in their lives. Our newest partner, Unloop, enables people who have been in prison to develop skills and succeed in careers in tech. It is our responsibility to ensure that all people have opportunity and access to participate in STEM fields.

Generosity comes in many forms. One way in which we support the generosity of Mozzers is to match charitable donations to 501c3 organizations by 150%.

We also donated our space 35 times to various organizations in the community requesting to use the Mozplex as a venue for their meetups. Check our our event brochure and take a 360 tour of the Mozplex!

Mozzers also donate a ton of time to causes they are passionate about. We also offer a very discounted price for nonprofits that we’re happy many folks take advantage of. We’re passionate about communities and helping folks.

Moz partnered with Halo Partners to provide professional coaching to all employees. 54 Mozzers received coaching. 27 Mozzers used this benefit for the first time! I’m a huge believer in coaching and training. Beginner’s mind is how we grow and become the best versions of ourselves.

Through it all, we made sure to have some fun. Moz offers a Paid Paid Vacation benefit, reimbursing employees $3k per year in vacation costs. Yes, that’s right. You get your regular pay, plus another $3k a year to spend on your trip! It’s bonkers!

Mozzers visited 6 of the 7 continents last year!

We also had 7 Mozling babies last year. Luv those babies.

Part 6: Into the future

I think my spaceship knows which way to go

2017 was a strengthening year for Moz. We went through a lot of change and made some important investments. Mozzers are dynamic, helpful, smart, and hardworking. They have a service orientation and build for the long term. The investments we made in 2017 will bear fruit in the years ahead. And we’re poised to make some ambitious moves in the coming months.

While I’m proud of what we’ve accomplished, I believe we have higher mountains still to climb. We have had triumphs and tribulations, heartbreaks and happy dances. These many years later, the SEO industry is healthy, growing, and dynamic. Many organizations are still struggling with basic web presence, let alone thoughtful SEO strategy. Moz is still teensy-tiny compared to the opportunity. I believe the opportunity for SEO expertise is vast.

I want to close on a note of gratitude.

First, a bunch of folks helped pull together the metrics for our 2017 report, and I am deeply grateful for their help. This post is kind of a bear! Thank you Jess, Felicia, Christian, Kevin, Susan, Michael, Jeremy, and anyone else who pulled data and helped get this post off the ground!

Second, thank you to this community. It’s because of you that we are here. This community would be nothing if it wasn’t for your care, attention, and feedback. We will continue to work hard to make your work lives more enjoyable and successful. We want to be your favorite resource for doing great SEO. If we’re not there yet, trust that we will keep working to be. Thank you for the opportunity to serve.

Gratitude also to David Bowie for inspiring this post and so much more. We miss you. <3

Sign up for The Moz Top 10, a semimonthly mailer updating you on the top ten hottest pieces of SEO news, tips, and rad links uncovered by the Moz team. Think of it as your exclusive digest of stuff you don't have time to hunt down but want to read!

from The Moz Blog http://ift.tt/2FAllJQ via IFTTT

[seocompanysurrey]

The Moz Year in Review 2017

Posted by SarahBird

Yay! We’ve traversed another year around the sun. And I’m back with another Moz year-in-review post that promises to be as boring as its predecessors. Reading it feels like being locked in your tin can space capsule through lightyears of empty space. If you’re a little odd and like this kind of thing, do please continue.

Before we begin our odyssey, I invite you to check out previous reports: 2016, 2015, 2014, 2013, 2012. Transparency is a Moz core value. Putting detailed financial and customer data on the blog is one of the ways we live our values. We’re a little weird like that.

Okay spacepeople: take your protein pills and put your helmets on.

Launch to your favorite parts:

Part 1: TL;DR Commencing countdown, engines on

Part 2: SO MANY wins Now it's time to leave the capsule if you dare

Part 3: Customer metrics You've really made the grade

Part 4: Financial performance And the stars look very different today

Part 5: Inside Moz HQ The papers want to know whose shirts you wear

Part 6: Into the future I think my spaceship knows which way to go

Part 1: TL;DR

Commencing countdown, engines on

What a year! 2017 was a time of doing new things differently — new teams, new goals, and new ways of operating. I’m so proud of Mozzers; they can do anything. If I’m sent to a far-off space colony, I want them with me.

In spite of (and because of!) all this change, we grew revenue and became significantly EBITDA and cash flow positive. Nice! We have a nice economic engine primed and ready to make some more big investments in 2018. Stay tuned.

These positive results were not from one single thing. Rather, iterative product and operations improvements helped improve both our top and bottom line. Plus, we made a bunch of longer-term investments that don’t show up yet in the 2017 report but will bear fruit in 2018 and beyond.

Part 2: Ch-ch-ch... Changes!

Now it's time to leave the capsule if you dare

Here’s a little more detail on some of the changes I talked about.

We launched Keywords By Site, relaunched our crawler (a major technical undertaking), sunsetted two products (content and Followerwonk), built a bunch of new developer tools and standardized on some dev frameworks, and improved our local data distribution network. Check out Adam Feldstein’s post for a lot more detail on our 2017 major product accomplishments!

We’ve got another exciting launch on the way, too. We’ve invested a ton of blood, sweat, and tears into it during 2017 and can’t wait to share it with everyone.

All of these changes support our 2016 strategy of “more wood behind fewer arrows.” We choose to focus our energy on being the best place to learn and do SEO. Our mission is to simplify SEO for everyone through software, education, and community.

For those of you worried about Followerwonk, it’s going to okay. Better than okay. Our beloved “Work Dad” Marc Mims is now the proud father of Followerwonk! Marc’s dedication to the success of Followerwonk has never wavered over the many, many years he’s been building and maintaining it. We already miss his compassion, humor, and bike stories around the Mozplex. We wish him and Followerwonk the best! We bought that product because we loved it then; we love it even now. Sadly, though, it never quite fit with our mission as well as we'd hoped.

We created new programs to help people get the SEO help that’s right for them. We completely rebuilt our SEO Learning Center with fresh educational content. There’s a brand-new SEO podcast, MozPod, for you to check out.

We also began experimenting with and are now expanding SEO training workshops delivered by experts we trust and admire. I’m so excited about this because it’s a new way for Moz to have impact; it’s personal, live, interactive, and immediate in a way that most of our SEO education work can’t be. We won’t stop doing free, scalable education. It’s core to our beliefs. But it is fun to deliver custom, live training sessions in the mix too.

Many of our accomplishments are behind the scenes, and will deliver long-term positive impact.

Our investments in retiring tech debt, improving monitoring, investing in our development platforms, and nurturing our engineering culture have resulted in the most stable and performant software in Moz history. Our hard work and ingenuity is paying off in resilient and performant software.

We’ve also rebuilt most of our customer stack: new Salesforce implementation, HubSpot launch, new internal data warehouse, new CMS (Craft), Segment.io, and more! Phew! That’s a lot! In Q1 2018, we started with Terminus for Account-Based Marketing, and partnered with third-party data vendors, like Full Contact, to supplement our data warehouse. These big changes are going to set us up really well for the years ahead. And we’ve got more internal tools launching soon!

We are on a roll with internal improvements and momentum.

Part 3: Customer metrics

You've really made the grade

We could ship and launch until our circuits go dead, but at the end of the day all our work is in service of meeting your needs.

We know you can hear us! You’re following us now more than ever before.

Part 4: Financial performance

And the stars look very different today

Check out the infographic view of our data barf.

I’m proud of what we accomplished in 2017, especially considering the incredible amount of change in strategy and team structure. More revenue while spending less = magic! Also, the economic strength we’ve built will allow us to place some nice-sized bets this year. Boom!

We made $47.4 million in GAAP revenue in 2017, an increase of 11% from 2016.

We brought our over all expenses way down in 2017. Cost of Revenue increased slightly to $11.8 million. We reduced operating expenses aggressively. Curious on what we spend on, and trends? Check out this breakdown of our major expenses (OpEx and Cost of Revenue) as a percentage of annual revenue:

We generated cash, positive EBITDA, and for the first time in recent Moz history, we were positive net income.

That’s quite a turnaround from 2016, in which we closed the year negative EBITDA of $5.7 million! We flipped EBITDA! We have adopted a cash-flow-neutral-to-positive operating philosophy right now to be ready for some future investments. We may decide to go cash flow negative again to fund further growth.

Part 5: Inside Moz HQ

The papers want to know whose shirts you wear

So, who is behind the wheel here?

We ended 2017 with roughly the same number of Mozzers as we began. It was a conscious choice to remain approximately headcount neutral in 2017; we only opened up new positions after ensuring rigorous conversations took place around the business need for the role. This discipline is hard to live under, but we like the results. We’re working smarter, and getting more rigorous in our decision-making.

Let me be clear: WE ARE HIRING! These are just 5 of our currently open positions:

DevOps Engineer

Sr. Platform Software Engineer

Backend Engineer - C++

Fullstack Engineer - JavaScript/Node

Chief Marketing Officer

See more at our Careers page!

Here’s where we need YOU: Moz is committed to bringing more women into tech. There is a dire lack of diversity in the technology industry. This past year we added 6% more women to the company overall and 9% to engineering specifically. We must and will do better. We need more women in engineering and leadership roles here. Check out those jobs above and join the team!

Moz partners with some fantastic organizations focused on getting more women into the tech pipeline. Ada Academy, Year Up, Ignite Worldwide, and Techbridge all encourage women and girls to pursue STEM careers early in their lives. Our newest partner, Unloop, enables people who have been in prison to develop skills and succeed in careers in tech. It is our responsibility to ensure that all people have opportunity and access to participate in STEM fields.

Generosity comes in many forms. One way in which we support the generosity of Mozzers is to match charitable donations to 501c3 organizations by 150%.

We also donated our space 35 times to various organizations in the community requesting to use the Mozplex as a venue for their meetups. Check our our event brochure and take a 360 tour of the Mozplex!

Mozzers also donate a ton of time to causes they are passionate about. We also offer a very discounted price for nonprofits that we’re happy many folks take advantage of. We’re passionate about communities and helping folks.

Moz partnered with Halo Partners to provide professional coaching to all employees. 54 Mozzers received coaching. 27 Mozzers used this benefit for the first time! I’m a huge believer in coaching and training. Beginner’s mind is how we grow and become the best versions of ourselves.

Through it all, we made sure to have some fun. Moz offers a Paid Paid Vacation benefit, reimbursing employees $3k per year in vacation costs. Yes, that’s right. You get your regular pay, plus another $3k a year to spend on your trip! It’s bonkers!

Mozzers visited 6 of the 7 continents last year!

We also had 7 Mozling babies last year. Luv those babies.

Part 6: Into the future

I think my spaceship knows which way to go

2017 was a strengthening year for Moz. We went through a lot of change and made some important investments. Mozzers are dynamic, helpful, smart, and hardworking. They have a service orientation and build for the long term. The investments we made in 2017 will bear fruit in the years ahead. And we’re poised to make some ambitious moves in the coming months.

While I’m proud of what we’ve accomplished, I believe we have higher mountains still to climb. We have had triumphs and tribulations, heartbreaks and happy dances. These many years later, the SEO industry is healthy, growing, and dynamic. Many organizations are still struggling with basic web presence, let alone thoughtful SEO strategy. Moz is still teensy-tiny compared to the opportunity. I believe the opportunity for SEO expertise is vast.

I want to close on a note of gratitude.

First, a bunch of folks helped pull together the metrics for our 2017 report, and I am deeply grateful for their help. This post is kind of a bear! Thank you Jess, Felicia, Christian, Kevin, Susan, Michael, Jeremy, and anyone else who pulled data and helped get this post off the ground!

Second, thank you to this community. It’s because of you that we are here. This community would be nothing if it wasn’t for your care, attention, and feedback. We will continue to work hard to make your work lives more enjoyable and successful. We want to be your favorite resource for doing great SEO. If we’re not there yet, trust that we will keep working to be. Thank you for the opportunity to serve.

Gratitude also to David Bowie for inspiring this post and so much more. We miss you. <3

Sign up for The Moz Top 10, a semimonthly mailer updating you on the top ten hottest pieces of SEO news, tips, and rad links uncovered by the Moz team. Think of it as your exclusive digest of stuff you don't have time to hunt down but want to read!

from The Moz Blog http://tracking.feedpress.it/link/9375/8526414

[whitelabelseoreseller]

The Moz Year in Review 2017

Posted by SarahBird

Yay! We’ve traversed another year around the sun. And I’m back with another Moz year-in-review post that promises to be as boring as its predecessors. Reading it feels like being locked in your tin can space capsule through lightyears of empty space. If you’re a little odd and like this kind of thing, do please continue.

Before we begin our odyssey, I invite you to check out previous reports: 2016, 2015, 2014, 2013, 2012. Transparency is a Moz core value. Putting detailed financial and customer data on the blog is one of the ways we live our values. We’re a little weird like that.

Okay spacepeople: take your protein pills and put your helmets on.

Launch to your favorite parts:

Part 1: TL;DR Commencing countdown, engines on

Part 2: SO MANY wins Now it's time to leave the capsule if you dare

Part 3: Customer metrics You've really made the grade

Part 4: Financial performance And the stars look very different today

Part 5: Inside Moz HQ The papers want to know whose shirts you wear

Part 6: Into the future I think my spaceship knows which way to go

Part 1: TL;DR

Commencing countdown, engines on

What a year! 2017 was a time of doing new things differently — new teams, new goals, and new ways of operating. I’m so proud of Mozzers; they can do anything. If I’m sent to a far-off space colony, I want them with me.

In spite of (and because of!) all this change, we grew revenue and became significantly EBITDA and cash flow positive. Nice! We have a nice economic engine primed and ready to make some more big investments in 2018. Stay tuned.

These positive results were not from one single thing. Rather, iterative product and operations improvements helped improve both our top and bottom line. Plus, we made a bunch of longer-term investments that don’t show up yet in the 2017 report but will bear fruit in 2018 and beyond.

Part 2: Ch-ch-ch... Changes!

Now it's time to leave the capsule if you dare

Here’s a little more detail on some of the changes I talked about.

We launched Keywords By Site, relaunched our crawler (a major technical undertaking), sunsetted two products (content and Followerwonk), built a bunch of new developer tools and standardized on some dev frameworks, and improved our local data distribution network. Check out Adam Feldstein’s post for a lot more detail on our 2017 major product accomplishments!

We’ve got another exciting launch on the way, too. We’ve invested a ton of blood, sweat, and tears into it during 2017 and can’t wait to share it with everyone.

All of these changes support our 2016 strategy of “more wood behind fewer arrows.” We choose to focus our energy on being the best place to learn and do SEO. Our mission is to simplify SEO for everyone through software, education, and community.

For those of you worried about Followerwonk, it’s going to okay. Better than okay. Our beloved “Work Dad” Marc Mims is now the proud father of Followerwonk! Marc’s dedication to the success of Followerwonk has never wavered over the many, many years he’s been building and maintaining it. We already miss his compassion, humor, and bike stories around the Mozplex. We wish him and Followerwonk the best! We bought that product because we loved it then; we love it even now. Sadly, though, it never quite fit with our mission as well as we'd hoped.

We created new programs to help people get the SEO help that’s right for them. We completely rebuilt our SEO Learning Center with fresh educational content. There’s a brand-new SEO podcast, MozPod, for you to check out.

We also began experimenting with and are now expanding SEO training workshops delivered by experts we trust and admire. I’m so excited about this because it’s a new way for Moz to have impact; it’s personal, live, interactive, and immediate in a way that most of our SEO education work can’t be. We won’t stop doing free, scalable education. It’s core to our beliefs. But it is fun to deliver custom, live training sessions in the mix too.

Many of our accomplishments are behind the scenes, and will deliver long-term positive impact.

Our investments in retiring tech debt, improving monitoring, investing in our development platforms, and nurturing our engineering culture have resulted in the most stable and performant software in Moz history. Our hard work and ingenuity is paying off in resilient and performant software.

We’ve also rebuilt most of our customer stack: new Salesforce implementation, HubSpot launch, new internal data warehouse, new CMS (Craft), Segment.io, and more! Phew! That’s a lot! In Q1 2018, we started with Terminus for Account-Based Marketing, and partnered with third-party data vendors, like Full Contact, to supplement our data warehouse. These big changes are going to set us up really well for the years ahead. And we’ve got more internal tools launching soon!

We are on a roll with internal improvements and momentum.

Part 3: Customer metrics

You've really made the grade

We could ship and launch until our circuits go dead, but at the end of the day all our work is in service of meeting your needs.

We know you can hear us! You’re following us now more than ever before.

Part 4: Financial performance

And the stars look very different today

Check out the infographic view of our data barf.

I’m proud of what we accomplished in 2017, especially considering the incredible amount of change in strategy and team structure. More revenue while spending less = magic! Also, the economic strength we’ve built will allow us to place some nice-sized bets this year. Boom!

We made $47.4 million in GAAP revenue in 2017, an increase of 11% from 2016.

We brought our over all expenses way down in 2017. Cost of Revenue increased slightly to $11.8 million. We reduced operating expenses aggressively. Curious on what we spend on, and trends? Check out this breakdown of our major expenses (OpEx and Cost of Revenue) as a percentage of annual revenue:

We generated cash, positive EBITDA, and for the first time in recent Moz history, we were positive net income.

That’s quite a turnaround from 2016, in which we closed the year negative EBITDA of $5.7 million! We flipped EBITDA! We have adopted a cash-flow-neutral-to-positive operating philosophy right now to be ready for some future investments. We may decide to go cash flow negative again to fund further growth.

Part 5: Inside Moz HQ

The papers want to know whose shirts you wear

So, who is behind the wheel here?

We ended 2017 with roughly the same number of Mozzers as we began. It was a conscious choice to remain approximately headcount neutral in 2017; we only opened up new positions after ensuring rigorous conversations took place around the business need for the role. This discipline is hard to live under, but we like the results. We’re working smarter, and getting more rigorous in our decision-making.

Let me be clear: WE ARE HIRING! These are just 5 of our currently open positions:

DevOps Engineer

Sr. Platform Software Engineer

Backend Engineer - C++

Fullstack Engineer - JavaScript/Node

Chief Marketing Officer

See more at our Careers page!

Here’s where we need YOU: Moz is committed to bringing more women into tech. There is a dire lack of diversity in the technology industry. This past year we added 6% more women to the company overall and 9% to engineering specifically. We must and will do better. We need more women in engineering and leadership roles here. Check out those jobs above and join the team!

Moz partners with some fantastic organizations focused on getting more women into the tech pipeline. Ada Academy, Year Up, Ignite Worldwide, and Techbridge all encourage women and girls to pursue STEM careers early in their lives. Our newest partner, Unloop, enables people who have been in prison to develop skills and succeed in careers in tech. It is our responsibility to ensure that all people have opportunity and access to participate in STEM fields.

Generosity comes in many forms. One way in which we support the generosity of Mozzers is to match charitable donations to 501c3 organizations by 150%.

We also donated our space 35 times to various organizations in the community requesting to use the Mozplex as a venue for their meetups. Check our our event brochure and take a 360 tour of the Mozplex!

Mozzers also donate a ton of time to causes they are passionate about. We also offer a very discounted price for nonprofits that we’re happy many folks take advantage of. We’re passionate about communities and helping folks.

Moz partnered with Halo Partners to provide professional coaching to all employees. 54 Mozzers received coaching. 27 Mozzers used this benefit for the first time! I’m a huge believer in coaching and training. Beginner’s mind is how we grow and become the best versions of ourselves.

Through it all, we made sure to have some fun. Moz offers a Paid Paid Vacation benefit, reimbursing employees $3k per year in vacation costs. Yes, that’s right. You get your regular pay, plus another $3k a year to spend on your trip! It’s bonkers!

Mozzers visited 6 of the 7 continents last year!

We also had 7 Mozling babies last year. Luv those babies.

Part 6: Into the future

I think my spaceship knows which way to go

2017 was a strengthening year for Moz. We went through a lot of change and made some important investments. Mozzers are dynamic, helpful, smart, and hardworking. They have a service orientation and build for the long term. The investments we made in 2017 will bear fruit in the years ahead. And we’re poised to make some ambitious moves in the coming months.

While I’m proud of what we’ve accomplished, I believe we have higher mountains still to climb. We have had triumphs and tribulations, heartbreaks and happy dances. These many years later, the SEO industry is healthy, growing, and dynamic. Many organizations are still struggling with basic web presence, let alone thoughtful SEO strategy. Moz is still teensy-tiny compared to the opportunity. I believe the opportunity for SEO expertise is vast.

I want to close on a note of gratitude.

First, a bunch of folks helped pull together the metrics for our 2017 report, and I am deeply grateful for their help. This post is kind of a bear! Thank you Jess, Felicia, Christian, Kevin, Susan, Michael, Jeremy, and anyone else who pulled data and helped get this post off the ground!

Second, thank you to this community. It’s because of you that we are here. This community would be nothing if it wasn’t for your care, attention, and feedback. We will continue to work hard to make your work lives more enjoyable and successful. We want to be your favorite resource for doing great SEO. If we’re not there yet, trust that we will keep working to be. Thank you for the opportunity to serve.

Gratitude also to David Bowie for inspiring this post and so much more. We miss you. <3

Sign up for The Moz Top 10, a semimonthly mailer updating you on the top ten hottest pieces of SEO news, tips, and rad links uncovered by the Moz team. Think of it as your exclusive digest of stuff you don't have time to hunt down but want to read!

from The Moz Blog http://tracking.feedpress.it/link/9375/8526414

[tainghekhongdaycomvn]

The Moz Year in Review 2017

The Moz Year in Review 2017

Posted by SarahBird

Yay! We’ve traversed another year around the sun. And I’m back with another Moz year-in-review post that promises to be as boring as its predecessors. Reading it feels like being locked in your tin can space capsule through lightyears of empty space. If you’re a little odd and like this kind of thing, do please continue.

Before we begin our odyssey, I invite you to check out previous reports: 2016, 2015, 2014, 2013, 2012. Transparency is a Moz core value. Putting detailed financial and customer data on the blog is one of the ways we live our values. We’re a little weird like that.

Okay spacepeople: take your protein pills and put your helmets on.

Launch to your favorite parts:

Part 1: TL;DR Commencing countdown, engines on

Part 2: SO MANY wins Now it's time to leave the capsule if you dare

Part 3: Customer metrics You've really made the grade

Part 4: Financial performance And the stars look very different today

Part 5: Inside Moz HQ The papers want to know whose shirts you wear

Part 6: Into the future I think my spaceship knows which way to go

Part 1: TL;DR

Commencing countdown, engines on

What a year! 2017 was a time of doing new things differently — new teams, new goals, and new ways of operating. I’m so proud of Mozzers; they can do anything. If I’m sent to a far-off space colony, I want them with me.

In spite of (and because of!) all this change, we grew revenue and became significantly EBITDA and cash flow positive. Nice! We have a nice economic engine primed and ready to make some more big investments in 2018. Stay tuned.

These positive results were not from one single thing. Rather, iterative product and operations improvements helped improve both our top and bottom line. Plus, we made a bunch of longer-term investments that don’t show up yet in the 2017 report but will bear fruit in 2018 and beyond.

Part 2: Ch-ch-ch... Changes!

Now it's time to leave the capsule if you dare

Here’s a little more detail on some of the changes I talked about.

We launched Keywords By Site, relaunched our crawler (a major technical undertaking), sunsetted two products (content and Followerwonk), built a bunch of new developer tools and standardized on some dev frameworks, and improved our local data distribution network. Check out Adam Feldstein’s post for a lot more detail on our 2017 major product accomplishments!

We’ve got another exciting launch on the way, too. We’ve invested a ton of blood, sweat, and tears into it during 2017 and can’t wait to share it with everyone.

All of these changes support our 2016 strategy of “more wood behind fewer arrows.” We choose to focus our energy on being the best place to learn and do SEO. Our mission is to simplify SEO for everyone through software, education, and community.

For those of you worried about Followerwonk, it’s going to okay. Better than okay. Our beloved “Work Dad” Marc Mims is now the proud father of Followerwonk! Marc’s dedication to the success of Followerwonk has never wavered over the many, many years he’s been building and maintaining it. We already miss his compassion, humor, and bike stories around the Mozplex. We wish him and Followerwonk the best! We bought that product because we loved it then; we love it even now. Sadly, though, it never quite fit with our mission as well as we'd hoped.

We created new programs to help people get the SEO help that’s right for them. We completely rebuilt our SEO Learning Center with fresh educational content. There’s a brand-new SEO podcast, MozPod, for you to check out.

We also began experimenting with and are now expanding SEO training workshops delivered by experts we trust and admire. I’m so excited about this because it’s a new way for Moz to have impact; it’s personal, live, interactive, and immediate in a way that most of our SEO education work can’t be. We won’t stop doing free, scalable education. It’s core to our beliefs. But it is fun to deliver custom, live training sessions in the mix too.

Many of our accomplishments are behind the scenes, and will deliver long-term positive impact.

Our investments in retiring tech debt, improving monitoring, investing in our development platforms, and nurturing our engineering culture have resulted in the most stable and performant software in Moz history. Our hard work and ingenuity is paying off in resilient and performant software.

We’ve also rebuilt most of our customer stack: new Salesforce implementation, HubSpot launch, new internal data warehouse, new CMS (Craft), Segment.io, and more! Phew! That’s a lot! In Q1 2018, we started with Terminus for Account-Based Marketing, and partnered with third-party data vendors, like Full Contact, to supplement our data warehouse. These big changes are going to set us up really well for the years ahead. And we’ve got more internal tools launching soon!

We are on a roll with internal improvements and momentum.

Part 3: Customer metrics

You've really made the grade

We could ship and launch until our circuits go dead, but at the end of the day all our work is in service of meeting your needs.

We know you can hear us! You’re following us now more than ever before.

Part 4: Financial performance

And the stars look very different today

Check out the infographic view of our data barf.

I’m proud of what we accomplished in 2017, especially considering the incredible amount of change in strategy and team structure. More revenue while spending less = magic! Also, the economic strength we’ve built will allow us to place some nice-sized bets this year. Boom!

We made $47.4 million in GAAP revenue in 2017, an increase of 11% from 2016.

We brought our over all expenses way down in 2017. Cost of Revenue increased slightly to $11.8 million. We reduced operating expenses aggressively. Curious on what we spend on, and trends? Check out this breakdown of our major expenses (OpEx and Cost of Revenue) as a percentage of annual revenue:

We generated cash, positive EBITDA, and for the first time in recent Moz history, we were positive net income.

That’s quite a turnaround from 2016, in which we closed the year negative EBITDA of $5.7 million! We flipped EBITDA! We have adopted a cash-flow-neutral-to-positive operating philosophy right now to be ready for some future investments. We may decide to go cash flow negative again to fund further growth.

Part 5: Inside Moz HQ

The papers want to know whose shirts you wear

So, who is behind the wheel here?

We ended 2017 with roughly the same number of Mozzers as we began. It was a conscious choice to remain approximately headcount neutral in 2017; we only opened up new positions after ensuring rigorous conversations took place around the business need for the role. This discipline is hard to live under, but we like the results. We’re working smarter, and getting more rigorous in our decision-making.

Let me be clear: WE ARE HIRING! These are just 5 of our currently open positions:

DevOps Engineer

Sr. Platform Software Engineer

Backend Engineer - C++

Fullstack Engineer - JavaScript/Node

Chief Marketing Officer

See more at our Careers page!

Here’s where we need YOU: Moz is committed to bringing more women into tech. There is a dire lack of diversity in the technology industry. This past year we added 6% more women to the company overall and 9% to engineering specifically. We must and will do better. We need more women in engineering and leadership roles here. Check out those jobs above and join the team!

Moz partners with some fantastic organizations focused on getting more women into the tech pipeline. Ada Academy, Year Up, Ignite Worldwide, and Techbridge all encourage women and girls to pursue STEM careers early in their lives. Our newest partner, Unloop, enables people who have been in prison to develop skills and succeed in careers in tech. It is our responsibility to ensure that all people have opportunity and access to participate in STEM fields.

Generosity comes in many forms. One way in which we support the generosity of Mozzers is to match charitable donations to 501c3 organizations by 150%.

We also donated our space 35 times to various organizations in the community requesting to use the Mozplex as a venue for their meetups. Check our our event brochure and take a 360 tour of the Mozplex!

Mozzers also donate a ton of time to causes they are passionate about. We also offer a very discounted price for nonprofits that we’re happy many folks take advantage of. We’re passionate about communities and helping folks.

Moz partnered with Halo Partners to provide professional coaching to all employees. 54 Mozzers received coaching. 27 Mozzers used this benefit for the first time! I’m a huge believer in coaching and training. Beginner’s mind is how we grow and become the best versions of ourselves.

Through it all, we made sure to have some fun. Moz offers a Paid Paid Vacation benefit, reimbursing employees $3k per year in vacation costs. Yes, that’s right. You get your regular pay, plus another $3k a year to spend on your trip! It’s bonkers!

Mozzers visited 6 of the 7 continents last year!

We also had 7 Mozling babies last year. Luv those babies.

Part 6: Into the future

I think my spaceship knows which way to go

2017 was a strengthening year for Moz. We went through a lot of change and made some important investments. Mozzers are dynamic, helpful, smart, and hardworking. They have a service orientation and build for the long term. The investments we made in 2017 will bear fruit in the years ahead. And we’re poised to make some ambitious moves in the coming months.

While I’m proud of what we’ve accomplished, I believe we have higher mountains still to climb. We have had triumphs and tribulations, heartbreaks and happy dances. These many years later, the SEO industry is healthy, growing, and dynamic. Many organizations are still struggling with basic web presence, let alone thoughtful SEO strategy. Moz is still teensy-tiny compared to the opportunity. I believe the opportunity for SEO expertise is vast.

I want to close on a note of gratitude.

First, a bunch of folks helped pull together the metrics for our 2017 report, and I am deeply grateful for their help. This post is kind of a bear! Thank you Jess, Felicia, Christian, Kevin, Susan, Michael, Jeremy, and anyone else who pulled data and helped get this post off the ground!

Second, thank you to this community. It’s because of you that we are here. This community would be nothing if it wasn’t for your care, attention, and feedback. We will continue to work hard to make your work lives more enjoyable and successful. We want to be your favorite resource for doing great SEO. If we’re not there yet, trust that we will keep working to be. Thank you for the opportunity to serve.

Gratitude also to David Bowie for inspiring this post and so much more. We miss you. <3

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[theinjectlikes2]

The Moz Year in Review 2017

Posted by SarahBird

Yay! We’ve traversed another year around the sun. And I’m back with another Moz year-in-review post that promises to be as boring as its predecessors. Reading it feels like being locked in your tin can space capsule through lightyears of empty space. If you’re a little odd and like this kind of thing, do please continue.

Before we begin our odyssey, I invite you to check out previous reports: 2016, 2015, 2014, 2013, 2012. Transparency is a Moz core value. Putting detailed financial and customer data on the blog is one of the ways we live our values. We’re a little weird like that.

Okay spacepeople: take your protein pills and put your helmets on.

Launch to your favorite parts:

Part 1: TL;DR Commencing countdown, engines on

Part 2: SO MANY wins Now it's time to leave the capsule if you dare

Part 3: Customer metrics You've really made the grade

Part 4: Financial performance And the stars look very different today

Part 5: Inside Moz HQ The papers want to know whose shirts you wear

Part 6: Into the future I think my spaceship knows which way to go

Part 1: TL;DR

Commencing countdown, engines on

What a year! 2017 was a time of doing new things differently — new teams, new goals, and new ways of operating. I’m so proud of Mozzers; they can do anything. If I’m sent to a far-off space colony, I want them with me.

In spite of (and because of!) all this change, we grew revenue and became significantly EBITDA and cash flow positive. Nice! We have a nice economic engine primed and ready to make some more big investments in 2018. Stay tuned.

These positive results were not from one single thing. Rather, iterative product and operations improvements helped improve both our top and bottom line. Plus, we made a bunch of longer-term investments that don’t show up yet in the 2017 report but will bear fruit in 2018 and beyond.

Part 2: Ch-ch-ch... Changes!

Now it's time to leave the capsule if you dare

Here’s a little more detail on some of the changes I talked about.

We launched Keywords By Site, relaunched our crawler (a major technical undertaking), sunsetted two products (content and Followerwonk), built a bunch of new developer tools and standardized on some dev frameworks, and improved our local data distribution network. Check out Adam Feldstein’s post for a lot more detail on our 2017 major product accomplishments!

We’ve got another exciting launch on the way, too. We’ve invested a ton of blood, sweat, and tears into it during 2017 and can’t wait to share it with everyone.

All of these changes support our 2016 strategy of “more wood behind fewer arrows.” We choose to focus our energy on being the best place to learn and do SEO. Our mission is to simplify SEO for everyone through software, education, and community.

For those of you worried about Followerwonk, it’s going to okay. Better than okay. Our beloved “Work Dad” Marc Mims is now the proud father of Followerwonk! Marc’s dedication to the success of Followerwonk has never wavered over the many, many years he’s been building and maintaining it. We already miss his compassion, humor, and bike stories around the Mozplex. We wish him and Followerwonk the best! We bought that product because we loved it then; we love it even now. Sadly, though, it never quite fit with our mission as well as we'd hoped.

We created new programs to help people get the SEO help that’s right for them. We completely rebuilt our SEO Learning Center with fresh educational content. There’s a brand-new SEO podcast, MozPod, for you to check out.

We also began experimenting with and are now expanding SEO training workshops delivered by experts we trust and admire. I’m so excited about this because it’s a new way for Moz to have impact; it’s personal, live, interactive, and immediate in a way that most of our SEO education work can’t be. We won’t stop doing free, scalable education. It’s core to our beliefs. But it is fun to deliver custom, live training sessions in the mix too.

Many of our accomplishments are behind the scenes, and will deliver long-term positive impact.

Our investments in retiring tech debt, improving monitoring, investing in our development platforms, and nurturing our engineering culture have resulted in the most stable and performant software in Moz history. Our hard work and ingenuity is paying off in resilient and performant software.

We’ve also rebuilt most of our customer stack: new Salesforce implementation, HubSpot launch, new internal data warehouse, new CMS (Craft), Segment.io, and more! Phew! That’s a lot! In Q1 2018, we started with Terminus for Account-Based Marketing, and partnered with third-party data vendors, like Full Contact, to supplement our data warehouse. These big changes are going to set us up really well for the years ahead. And we’ve got more internal tools launching soon!

We are on a roll with internal improvements and momentum.

Part 3: Customer metrics

You've really made the grade

We could ship and launch until our circuits go dead, but at the end of the day all our work is in service of meeting your needs.

We know you can hear us! You’re following us now more than ever before.

Part 4: Financial performance

And the stars look very different today

Check out the infographic view of our data barf.

I’m proud of what we accomplished in 2017, especially considering the incredible amount of change in strategy and team structure. More revenue while spending less = magic! Also, the economic strength we’ve built will allow us to place some nice-sized bets this year. Boom!

We made $47.4 million in GAAP revenue in 2017, an increase of 11% from 2016.

We brought our over all expenses way down in 2017. Cost of Revenue increased slightly to $11.8 million. We reduced operating expenses aggressively. Curious on what we spend on, and trends? Check out this breakdown of our major expenses (OpEx and Cost of Revenue) as a percentage of annual revenue:

We generated cash, positive EBITDA, and for the first time in recent Moz history, we were positive net income.

That’s quite a turnaround from 2016, in which we closed the year negative EBITDA of $5.7 million! We flipped EBITDA! We have adopted a cash-flow-neutral-to-positive operating philosophy right now to be ready for some future investments. We may decide to go cash flow negative again to fund further growth.

Part 5: Inside Moz HQ

The papers want to know whose shirts you wear

So, who is behind the wheel here?

We ended 2017 with roughly the same number of Mozzers as we began. It was a conscious choice to remain approximately headcount neutral in 2017; we only opened up new positions after ensuring rigorous conversations took place around the business need for the role. This discipline is hard to live under, but we like the results. We’re working smarter, and getting more rigorous in our decision-making.

Let me be clear: WE ARE HIRING! These are just 5 of our currently open positions:

DevOps Engineer

Sr. Platform Software Engineer

Backend Engineer - C++

Fullstack Engineer - JavaScript/Node

Chief Marketing Officer

See more at our Careers page!

Here’s where we need YOU: Moz is committed to bringing more women into tech. There is a dire lack of diversity in the technology industry. This past year we added 6% more women to the company overall and 9% to engineering specifically. We must and will do better. We need more women in engineering and leadership roles here. Check out those jobs above and join the team!

Moz partners with some fantastic organizations focused on getting more women into the tech pipeline. Ada Academy, Year Up, Ignite Worldwide, and Techbridge all encourage women and girls to pursue STEM careers early in their lives. Our newest partner, Unloop, enables people who have been in prison to develop skills and succeed in careers in tech. It is our responsibility to ensure that all people have opportunity and access to participate in STEM fields.

Generosity comes in many forms. One way in which we support the generosity of Mozzers is to match charitable donations to 501c3 organizations by 150%.

We also donated our space 35 times to various organizations in the community requesting to use the Mozplex as a venue for their meetups. Check our our event brochure and take a 360 tour of the Mozplex!

Mozzers also donate a ton of time to causes they are passionate about. We also offer a very discounted price for nonprofits that we’re happy many folks take advantage of. We’re passionate about communities and helping folks.

Moz partnered with Halo Partners to provide professional coaching to all employees. 54 Mozzers received coaching. 27 Mozzers used this benefit for the first time! I’m a huge believer in coaching and training. Beginner’s mind is how we grow and become the best versions of ourselves.

Through it all, we made sure to have some fun. Moz offers a Paid Paid Vacation benefit, reimbursing employees $3k per year in vacation costs. Yes, that’s right. You get your regular pay, plus another $3k a year to spend on your trip! It’s bonkers!

Mozzers visited 6 of the 7 continents last year!

We also had 7 Mozling babies last year. Luv those babies.

Part 6: Into the future

I think my spaceship knows which way to go

2017 was a strengthening year for Moz. We went through a lot of change and made some important investments. Mozzers are dynamic, helpful, smart, and hardworking. They have a service orientation and build for the long term. The investments we made in 2017 will bear fruit in the years ahead. And we’re poised to make some ambitious moves in the coming months.

While I’m proud of what we’ve accomplished, I believe we have higher mountains still to climb. We have had triumphs and tribulations, heartbreaks and happy dances. These many years later, the SEO industry is healthy, growing, and dynamic. Many organizations are still struggling with basic web presence, let alone thoughtful SEO strategy. Moz is still teensy-tiny compared to the opportunity. I believe the opportunity for SEO expertise is vast.

I want to close on a note of gratitude.

First, a bunch of folks helped pull together the metrics for our 2017 report, and I am deeply grateful for their help. This post is kind of a bear! Thank you Jess, Felicia, Christian, Kevin, Susan, Michael, Jeremy, and anyone else who pulled data and helped get this post off the ground!

Second, thank you to this community. It’s because of you that we are here. This community would be nothing if it wasn’t for your care, attention, and feedback. We will continue to work hard to make your work lives more enjoyable and successful. We want to be your favorite resource for doing great SEO. If we’re not there yet, trust that we will keep working to be. Thank you for the opportunity to serve.

Gratitude also to David Bowie for inspiring this post and so much more. We miss you. <3

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