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jerepars · 4 years

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Ape Dos Mil Extended Chapter Notes

1 / 9 Skeptics and True Believers

Hyperlinks appear in blue (underlined on mobile and the dashboard). The story is posted here.

She knew she hated him from the moment she laid eyes on him. Teresa’s parents had died when she was a little girl and she’d practically raised herself, so she didn’t exactly have any role models to set an example for her and teach her to be mild mannered, or to teach her that hate was not the opposite of love. She was emotionally driven, and the things she felt, she felt deep in her soul. But anyway, it was a matter of principle. She hated him. Teresa was in Dallas, in Camila Vargas’ warehouse where the prostitutes and drug mules slept, and he was in the space that could be considered the bullpen. When their eyes met for the very first time, she felt the fire ignite and build inside her chest, her heart like a caged bird trying to escape her ribs, blood thick as lead in her anger.

I don’t...I don’t know why writing about Jeresa brings up so many Saves the Day references for me. Maybe because a lot of the imagery in the lyrics are kind of extreme? It’s not a direct reference but the last sentence, with the part about her heart trying to escape her ribs was written with “You Vandal” in mind: yeah my ribs have parted ways, said ‘we’re not going to protect this heart you have’.

James was the carrot Camila dangled in front of everyone—the girls and the sicarios—to get them to do what she wanted. He was the Taylor Vaughan in the world of the warehouse; everyone would either willingly fuck someone’s shit up to be him, or, they would lose their shit to be fucked by him. It seemed to suit him—looking good while doing bad things. He was who they could never be, or never be with, and that was exactly how Camila wanted it.

She’s All That is back on Netflix and I couldn’t help myself. In my mind, there’s this whole backstory of Teresa watching teen cult rom coms growing up, and that’s why she speaks English so well when she lands in Dallas, but this part of the story definitely wasn’t the appropriate time to elaborate on that (there may never be an appropriate time to elaborate on that, lol). But she knows who Taylor Vaughan is, from seeing the movie. The way James is likened to Taylor Vaughan (portrayed by Jodi Lyn O’Keefe) is because of a line said by Dean Sampson (Paul Walker’s character) near the beginning of the movie. Dean says, “Every girl wants to be her, and every guy wants to nail her” (0:47).

This is an idea I’ve been thinking about for a while. Because Camila is certainly not dumb. James sets the bar for everyone, and it’s a standard that they can’t compete with or for. It’s like putting James in his position is her slapping them in the face with a “you wish”. James and Camila both know that, and Teresa is smart enough to figure it out quickly.

But James was good at his job. Even after he got Teresa riled up, even after she called him an asshole, even after he told her she was going to die, he got her into the custodian’s closet and she threw up every last baggie of coke. He was so good at his job, in fact, that when she was barely hanging on, declared she could not possibly go any further, he’d decided, no, it wasn’t her moment to tap out yet. James pulled the bottle of soap out of the dispenser and poured it into her mouth until she heaved on her own gag reflex one more time and the last three bags came up.

This chapter is named after “Skeptics and True Believers” by The Academy Is... . The paragraph mentions that Teresa was barely hanging on because of the part of the song that goes: near death, last breath, and barely hanging on. It also seemed fitting because it’s a story about about soulmates, after all, and it is made clear that both Teresa and James believe in soulmates.

There’s one more song reference here. The part about James deciding it’s not Teresa’s time to tap out yet is because of PUP’s “Kids”: And I had it maxed out. I had a feeling, oh. Nothing is working. And everything's bleeding, oh. I should've tapped out. Given into my demons, oh.

This is a really interesting moment for Teresa, because we know how strong she is, that she’s a survivor and fighter. But she says she can’t do it, she can’t throw up anything else. She’s defeated, which is understandable because it’s not everything she’s going through is easy. It’d be easier to give in and give up, right? But James doesn’t let her tap out and takes over when he pours the soap in her mouth to make sure she can, makes sure she survives.

“What time is it?” Teresa kept her eyes on the groud, avoiding the light from the warehouse windows illuminating the dust motes in the air.

“It’s almost three,” James said flatly, then emphasized, “PM.”

Teresa let out a long sigh but didn’t respond to his badgering.

“Get up,” James muttered. “You’re coming with me.”

She finally looked up at him and made eye contact, squinting slightly against the afternoon light, but didn’t make a move to get up. James rubbed his fingers against his thumb impatiently. She sat still.

“Where?” Teresa asked.

Okay, listen, when I use dialogue from the show I turn on the closed captions to make sure that it’s all exact to what is said in the scene. That being said, I’ve seen and watched this scene so. many. times. I turned the volume to max in my headphones as I edited this to make sure I hadn’t been mishearing it this whole time. The Netflix closed captions claim that James says “come with me” but I just don’t buy that. I swear what he says is “you’re coming with me”. If I’m wrong, I’m sorry that I wrote it in wrong. (But I don’t think I am.)

“Mil gracias, Jaime.” Charger was already waving him off, typing out a message to the supposed professional cheerleader. “Quiet night in for you and the hot redhead tonight?”

James has a lot of nicknames from George. Boaz calls him Santiago. There’s a quick moment from 2x06 where Guero is speaking Spanish and calls him Jaime. In the translated closed caption, he says, “look here, James” (0:23), but you can hear him say Jaime. I can’t have Guero being the only one to call him that (lol) so I decided that maybe a lot of the warehouse guys call him that when they speak to him in Spanish.

Teresa’s back was turned to him as he approached, making her bed. James meant to ask if she was ready to go but his voice got caught in his throat when he saw how she’d made the bed. Even though it was a thin foam mattress on a rusty frame, she’d made her space stand out. It was nice and neat, a clean line folded into the corner. It was the same way nurses made beds in the infirmary and the way soldiers did in the barracks. James believed there were certain skills from boot camp that could never be unlearned. It was how he made the bed.

When I said I’d come up with the weirdest soulmates fic ever based on the tiniest detail, I wasn’t kidding around. When Guero leads the DEA to the empty warehouse in Dallas, he knows which bed was Teresa’s because he sees the corner folded over. Then there’s a flashback scene to Mexico, with Teresa telling him she makes the bed that way because her mom was a nurse and taught her that way.

James was in the military. He was a soldier. He would have had to have made it through boot camp. He would have to know how to make those hospital corners.

And that being a thing they have in common was screaming out at me to take it in a literal sense: it’s why they’re soulmates. And, even further, it’s how they find out they’re soulmates.

The gears kept turning in my head. Because what if they don’t come to the realization at the same time? What if only one of them knows? It changes everything about their dynamic and why they do the things they do for each other through the first three seasons.

James knew Teresa was trouble. He’d told her as much, with some snarl in his voice and his eyes narrowed, as the sound of bass from the speakers in Camila’s club thumped into their conversation the night before. Pointing out the dangerous nature Teresa possessed was a warning—to her and to himself—not to get too close so she didn’t pull him down with her. The feeling he couldn’t place when he was around her would land him in serious trouble if he wasn’t careful. And he had plans for a future, completely separate and away from the Vargas cartel.

Looks like I went in hard with the pop punk references for this one. There’s a song by New Found Glory called “Don’t Let Her Pull You Down” that made me go with the phrasing that’s in this paragraph.

All things considered, it probably was an act of betrayal on the universe’s part. The odds of someone dying on their birthday were so much better than all of the stars aligning. It was why people made their plans and chose to love without the universe in mind.

One more pop punk song reference in name only. That’s just how my dumb brain works. I’ll write sentences because I think of lyrics or song titles (or both). This time it was Senses Fail’s “The Irony of Dying on Your Birthday”.

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astrogeoguy · 6 years

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Pointing at Polaris, Bright Pre-dawn Planets, and an Enticing Evening Moon!

(Above: Polaris, the Pole Star, is an easy double star visible in backyard telescopes. Look for a small companion near Polaris (yellow arrow) and then trace out the rest of the dim diamond ring asterism. Since the sky revolves around Polaris, the ring of stars can sit in any direction from Polaris.)

Hello, Stargazers!

Here are your Astronomy Skylights for the week of March 10rd, 2019 by Chris Vaughan. Feel free to pass this along to your friends and send me your comments, questions, and suggested topics. I repost these emails with photos at http://astrogeoguy.tumblr.com/ where all the old editions are archived. You can also follow me on Twitter as @astrogeoguy! Unless otherwise noted, all times are Eastern Time. Please click this MailChimp link to subscribe to these emails. If you are a teacher or group leader interested joining me on a guided field trip to York University’s Allan I. Carswell Observatory or the David Dunlap Observatory, visit www.astrogeo.ca.

I can bring my Digital Starlab inflatable planetarium to your school or other daytime or evening event, visit DiscoveryPlanitarium.com and request me. We’ll tour the Universe together!

My latest Mobile Astronomy column for Space.com is about opportunities to see all the spectacular objects in Charles Messier’s list during a single spring night. You can read it here.

Public Astro-Events

Taking advantage of the moon, Mars, and other bright objects in the sky this week, the RASC Toronto Centre astronomers will hold their free monthly public City Sky Star Party in Bayview Village Park (steps from the Bayview subway station), starting around 7 pm on the first clear weeknight this week (Mon, Tue, or Thu only). You don’t need to be an RASC member, or own any equipment, to join them – looks are free! Check here for details, and check the banner on their website home page or Facebook page for the GO or NO-GO decision around 5 pm each day.

Every Monday evening, York University’s Allan I. Carswell Observatory runs an online star party - broadcasting views from four telescopes/cameras, answering viewer questions, and taking requests! Details are here. On Wednesday nights they offer free public viewing through their rooftop telescopes. If it’s cloudy, the astronomers give tours and presentations. Details are here.

At 7:30 pm on Wednesday, February 13, the RASC Toronto Centre will hold their free monthly Speaker’s Night Meeting at the Ontario Science Centre, and the public are welcome. This month, the speaker will be Brittney Cooper, MSc student from York University’s Department of Astronomy. Her topic, Scattering Throughout the Solar System, will cover how light reflects off objects like Saturn’s rings, planet atmospheres, and more. Check here for details. Parking is free.

On Friday, March 15, starting at 7 pm, U of T’s AstroTour will present their planetarium show Grand Tour of the Cosmos. Tickets and details are here.

Saturday, March 9 marked the opening of a six-month exhibition at the Aga Khan Museum entitled The Moon: A Voyage through Time. The museum will feature installations of art, culture, history, and science pertaining to the moon. A public talk, The Moon: Mirror of Faith, Science, and the Arts will be delivered by Dr. Christiane Gruber on Saturday at 2:00pm. Details are here.

Walking the Big Dog

If you missed last week’s write-up about the night sky’s brightest star Sirius, and its constellation Canis Major (the Big Dog), I posted it with sky charts and pictures here.

(Above: The northern sky from mid-Northern latitudes, viewed here at 9 pm local time on March 11, features the Little Dipper / Ursa Minor and the Big Dipper / Ursa Major. The tail stars of Draco separate the two bears. The outer two stars of the Big Dipper’s bowl can be used to point to Polaris.)

Pointing at Polaris

Polaris, the North Star, is the star at the tip of the handle of the Little Dipper, the asterism we also know as the constellation Ursa Minor (the Little Bear). Contrary to popular opinion, Polaris is not a prominent star at all. It is ranked only 48th in brightness – but nevertheless it can easily be spotted with mere eyeballs in a moderately dark sky, if you know where to look. Polaris is located about 430 light-years from Earth. Its surface temperature is similar to our sun’s, but the star is much larger, and it emits 2500 times the light of our sun.

Polaris’ fame is due to its steadfast position over the northern horizon. While the rest of the sky revolves due to Earth’s rotation, Polaris remains anchored in place because it sits less than a finger’s width from the North Celestial Pole, the imaginary point in space that the Earth’s axis of rotation points at. Due to Earth’s precession, the slow wobble of the Earth’s axis, Polaris will slowly drifting closer to the pole until the year 2101. The star Thuban in Draco (the Dragon) was the pole star when the pyramids were built.

You can measure your latitude on Earth by counting how many degrees above the horizon Polaris is. Combine that knowledge with the fact that Polaris marks where the compass direction of north is, and you’re well on your way to figuring out your location on Earth - at least, that’s what folks did before GPS!

The easiest way to find Polaris is to use the outermost stars in the Big Dipper’s bowl. Join an imaginary line from Merak (the bottom of the bowl) to Dubhe (at the rim of the bowl) and keep going. Polaris is the next obvious star you’ll come to. It’s about three fist diameters from Dubhe. Don’t forget that the Big Dipper, like everything else in the sky, circles around Polaris continuously. Sometimes you’ll be drawing that line upwards, and sometimes to the left or the right. In March annually, you’ll find Polaris it downward and to the left of the dipper. Merak and Dubhe are often referred to as the Pointers. I’ll put a sky chart here.

If you have a telescope, aim it at Polaris and look for a dim, white-coloured partner star sitting near more yellowish Polaris. Once again, the little star can be anywhere on a circle surrounding Polaris. On mid-March evenings, the companion will be to the lower left, but your telescope’s optics will probably flip it to another orientation. That little star can be joined up with more stars to form a small, roughly circular ring of dim stars on the side of Polaris opposite to the Little Dipper’s bowl. It’s called the Engagement Ring, and Polaris is the diamond. Let me know if you see it.

In mid-March at around 9 pm local time, the rest of the Little Dipper extends sideways to the right from Polaris, and curves strongly upwards towards the Big Dipper. The two dippers fall on either side of the tail stars of Draco. The magnitude 2.06 star at the outer edge of the Little Dipper’s bowl (and closest to the Big Dipper) is slightly dimmer than Polaris. This medium-cool, reddish star is named Kochab. The other five stars of the constellation may be too dim to see from the city, but binoculars will reveal them. Good luck!

The Moon and Planets

This week, the moon will entice you to gaze upon it after dinner. It will spend the week waxing fuller while it climbs the western evening sky. When the moon is at this stage of its monthly journey around Earth, the sun is slowly rising over the moon’s eastern horizon. The slanted “dawn” sunlight casts long, deep black shadows to the west (our left) of any elevated feature on the moon – including crater rims, mountain chains, ridges, and fault scarps. For the best views, point your binoculars or telescope along the strip flanking the pole-to-pole line that divides the lit and darkened hemispheres. And remember, when the majority of the side of the moon we see is dark, the far side is mostly lit. In other words, it’s wrong to refer to the part of the moon we never see as the dark side, because it’s only dark half of the time!

(Above: On Monday evening, the waxing crescent moon will land a palm’s width below Mars, as shown here at 9:30 pm local time. Much dimmer Uranus is in nearby Pisces. The star Menkar, to the left of the moon, is Ceti Alpha of Star Trek canon.)

On Monday evening, the waxing crescent moon will be positioned a palm’s width below Mars. The duo will set at about midnight local time. At the same time, you might notice a rough circle of medium-bright stars to the moon’s left. That’s the head of Cetus (the Whale). The brighter, warm-coloured star positioned a fist’s diameter to the left of the moon is named Menkar. That star’s formal designation is Alpha Ceti, “the brightest star in the whale”. In Star Trek lore, Ceti Alpha V was the planet around that star that James Kirk marooned Khan Noonian Singh and his group on in the Original Series episode “Space Seed”. It was later featured in “The Wrath of Khan”. Take a look!

On Wednesday evening, the moon will land just below the triangle of medium-bright stars that form the face of Taurus (the Bull). Stargazers in western North America will see the moon approach close to the bright, orange-ish star Aldebaran (the eye of the bull) before both objects set in the west. Wherever you live, look a fist’s diameter to the right of the moon for the Seven Sisters, the small, bright cluster of stars that form the logo for the Subaru car company. The sisters were the daughters of Atlas and Pleione in Greek mythology. We also call this object the Pleiades cluster and Messier 45.

On Thursday morning, the moon will reach its First quarter phase, when it will sit at a 90° angle from the sun and will appear half-illuminated. First quarter moons rise around noon and set around midnight, so they become visible starting in the afternoon. The term quarter moon refers not to its appearance, but the fact that our natural satellite has now completed the first quarter of its orbit around Earth since the last new moon.

(Above: On Thursday evening, the First Quarter moon will tickle the toes of Gemini, as shown here at 9 pm local time. Orion’s raised club is at bottom centre.)

On Thursday evening the moon will tickle the toes of Gemini (the Twins). On Saturday night, the waxing gibbous moon will be positioned about a palm’s width to the right (west) of the large open star cluster known as the Beehive or Messier 44 in the constellation of Cancer (the Crab). The moon encounters the cluster frequently because the Beehive is located only 1 degree north of the ecliptic, the great circle around the sky that most solar system objects orbits are close to. To see the cluster’s stars, try placing the bright moon just outside the field of view of your binoculars. The following evening, the moon will hop past the cluster to sit a similar distance to the lower left (east) of the “bees”.

As I referenced above, Mars will be an easy planet to see every evening this week. When the sky begins to darken, look for Mars as a medium-bright, reddish pinpoint of light less than halfway up the western sky. The Red Planet will set at about midnight local time. Mars has been slowly shrinking in size and brightness as we increase our distance from it little-by-little.

(Above: The eastern pre-dawn sky, shown here at 7 am local time, features three bright planets. Very bright Jupiter rises first and moves into the southern sky by dawn. Brighter Venus is low in the southeast, and dimmer Saturn sits midway between them.)

The remaining bright planets have been hanging out in the eastern pre-dawn sky, and they’re putting on quite a show. Bright Jupiter will rise first, at about 3 am local time. By 7 am local time, it will be a beacon in the southern sky. Yellowish Saturn, which is somewhat dimmer due to its greater distance from Earth and its slightly smaller diameter, will rise at about 4:45 am local time and will be lost in the twilight by 7 am.

Our sister planet Venus is now getting markedly closer to the sun and will soon disappear into the dawn twilight. Venus’ blazing brilliance will grace the lower part of the southeastern dawn sky after 6 am local time, and remain in view until sunrise. In a telescope, Venus will exhibit a gibbous (more than half-illuminated) phase. If you have trouble seeing Saturn, search about midway between Jupiter and Venus. I’ll post sky charts for the observable planets here.

Keep looking up, and enjoy the sky when you do. I love questions and requests - so, send me some!

#astronomy #stargazing #planets #stars #universe #Polaris #Little Dipper #Ursa Minor #Big Dipper #Venus #Jupiter #First Quarter Moon #Draco #Gemini #mars 2018

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washoclock · 2 years

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Full Service Car Wash near me Vaughan

Wash O’clock is your expert, fully mobile auto detailing in the GTA. We bring quality auto detailing services straight to your doorstep, with a fully equipped van and skilled professionals ready to do the job on the spot.

Visit Website: https://washoclock.ca/

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lindyhunt · 6 years

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19 of the Best Email Marketing Campaign Examples We've Ever Seen [+ Template]

On any given day, most of our email inboxes are flooded with a barrage of automated email newsletters that do little else besides giving us another task to do on our commutes to work -- namely, marking them all as unread without reading, or unsubscribing altogether.

But every now and then, we get a newsletter that's so good, not only do we read it, but we click it, share it, and recommend it to our friends.

What Makes an Effective Email Marketing Campaign?

Effective email marketing campaigns need to be cleverly written to attract attention in busy inboxes. Here are three things your next email campaign should have.

Personalization and Imagery

Marketing emails also need to be personalized to the reader and filled with interesting graphics. Few people want to read emails that are addressed "Dear Sir/Madam" -- as opposed to their first or last name -- and even fewer people want to read an email that simply gives them a wall of text. Visuals help your recipients quickly understand what the point of the email is.

Responsive Design

Effective email marketing campaigns are designed for all devices on which users can read their emails -- desktop, tablet, and smartphone. Email campaigns that are designed for mobile devices are especially important -- a quality known as "responsive design." In fact, 67% of emails today are read on either a smartphone or tablet.

An Appropriate Call-to-Action

Above all, exceptional marketing emails must contain a meaningful call-to-action (CTA). After all, if brands are taking up subscribers' time -- and inbox space -- with another email, every message must have a point to it. Internet users get multiple emails per day -- why should they care about yours?

You probably receive enough emails as it is, and it's tough to know which newsletters are worth subscribing to, so we've curated a list of some of our favorite examples. Read on to discover some great email campaign examples and what makes them great -- or just skip ahead to the brands you already know and love.

But first, download the planning template you'll need to craft your own lovable email marketing campaign.

Email Marketing Examples

charity: water: Donation Progress Update

Brooks Sports: Desiree Linden's Boston Marathon Victory

BuzzFeed: 'BuzzFeed Today' Newsletter

Uber: Calendar Integration

TheSkimm: Subscription Anniversary

Mom and Dad Money: Get to Know Your Subscribers

Poncho: Custom Weather Forecast

Birchbox: Co-marketing Promotion

Postmates: New Product

Dropbox: User Reengagement

InVision App: Weekly Blog Newsletter

Warby Parker: Product Renewal

Cook Smarts: Weekly Product Newsletter

HireVue: Customer Retention

Paperless Post: Mother's Day Promotion

Stitcher: Recommended for You

RCN: Storm Update

Trulia: Moving Trends

Redbubble: Featured Artist

P.S. - Want to get more out of your email signature? Yes -- it's possible.

1. charity: water

Marketing Campaign: Donation Progress Update

When people talk about email marketing, lots of them forget to mention transactional emails. These are the automated emails you get in your inbox after taking a certain action on a website. This could be anything from filling out a form, to purchasing a product, to updating you on the progress of your order. Often, these are plain text emails that marketers set and forget.

Well, charity: water took an alternate route. Once someone donates to a charity: water project, her money takes a long journey. Most charities don't tell you about that journey at all -- charity: water uses automated emails to show donors how their money is making an impact over time. With the project timeline and accompanying table, you don't even really need to read the email -- you know immediately where you are in the whole process so you can move onto other things in your inbox.

2. Brooks Sports

Marketing Campaign: Desiree Linden's Boston Marathon Victory

When Desiree Linden won the 2018 Boston Marathon, she became the first American woman to win the race in more than 30 years. To her shoe and apparel sponsor, Brooks Sports, it was an opportunity to celebrate their long partnership together. The resulting email campaign focuses almost entirely on the Olympic marathoner's amazing accomplishment.

Email campaigns like this one allow companies to demonstrate their loyalties and add value to the products their best users have chosen. The blue CTA button at the bottom of the email reads, "See Desiree's go-to gear." What better products to call attention to than the stuff worn by America's latest legend?

After Desiree's victory, everyone knew her name. Brooks Sports struck while the iron was hot with a proud email that was sure to be opened and forwarded.

3. BuzzFeed

Marketing Campaign: 'BuzzFeed Today' Newsletter

I already have a soft spot for BuzzFeed content ("21 Puppies so Cute You Will Literally Gasp and Then Probably Cry," anyone?), but that isn't the only reason I fell in love with its emails.

First of all, BuzzFeed has awesome subject lines and preview text. They are always short and punchy -- which fits in perfectly with the rest of BuzzFeed's content. I especially love how the preview text will accompany the subject line. For example, if the subject line is a question, the preview text is the answer. Or if the subject line is a command (like the one below), the preview text seems like the next logical thought right after it:

Once you open up an email from BuzzFeed, the copy is equally awesome. Just take a look at that glorious alt text action happening where the images should be. The email still conveys what it is supposed to convey -- and looks great -- whether you use an image or not. That's definitely something to admire.

Without images:

With images:

4. Uber

Marketing Campaign: Calendar Integration

The beauty of Uber's emails is in their simplicity. Email subscribers are alerted to deals and promotions with emails like the one you see below. We love how brief the initial description is, paired with a very clear CTA -- perfect for subscribers who are quickly skimming the email.

For the people who want to learn more, these are followed by a more detailed (but still pleasingly simple), step-by-step explanation of how the deal works.

We also love how consistent the design of Uber's emails is with its brand. Like its app, website, social media photos, and other parts of the visual branding, the emails are represented by bright colors and geometric patterns. All of its communications and marketing assets tell the brand's story -- and brand consistency is one tactic Uber's nailed in order to gain brand loyalty.

Check out the clever copywriting and email design at work in this example:

5. TheSkimm

Marketing Campaign: Subscription Anniversary

We love TheSkimm's daily newsletter -- especially its clean design and its short, punchy paragraphs. But newsletters aren't TheSkimm's only strength when it comes to email. Check out its subscriber engagement email below, which rewarded fellow marketer Ginny Mineo for being subscribed for two years.

Emails triggered by milestones, like anniversaries and birthdays, are fun to get -- who doesn't like to celebrate a special occasion? The beauty of anniversary emails, in particular, is that they don't require subscribers to input any extra data, and they can work for a variety of senders. Plus, the timeframe can be modified based on the business model.

Here, the folks at TheSkimm took it a step further by asking Mineo if she'd like to earn the title of brand ambassador as a loyal subscriber -- which would require her to share the link with ten friends, of course.

6. Mom and Dad Money

Marketing Campaign: Get to Know Your Subscribers

Think you know all about the people who are reading your marketing emails? How much of what you "know" about them is based on assumptions? The strongest buyer personas are based on insights you gather from your actual readership, through surveys, interviews, and so on -- in addition to the market research.

That's exactly what Matt Becker of Mom and Dad Money does -- and he does it very, very well.

Here's an example of an email I once received from this brand. Design-wise, it's nothing special -- but that's the point. It reads just like an email from a friend or colleague asking for a quick favor.

Not only was this initial email great, but his response to my answers was even better: Within a few days of responding to the questionnaire, I received a long and detailed personal email from Matt thanking me for filling out the questionnaire and offering a ton of helpful advice and links to resources specifically catered to my answers. I was very impressed by his business acumen, communication skills, and obvious dedication to his readers.

7. Poncho

Marketing Campaign: Custom Weather Forecast

Some of the best emails out there pair super simple design with brief, clever copy. When it comes down to it, daily emails I get from Poncho -- which sends me customizable weather forecasts each morning -- takes the cake.

Poncho's emails are colorful, use delightful images and GIFs, and are very easy to scan. The copy is brief but clever with some great puns, and it aligns perfectly with the brand. Check out the copy near the bottom asking to "hang out outside of email." Hats off to Poncho for using design to better communicate its message.

8. Birchbox

Marketing Campaign: Co-marketing Promotion

The subject line of this email from beauty product subscription service Birchbox got my colleague Pam Vaughan clicking. It read: "We Forgot Something in Your February Box!" Of course, if you read the email copy below, Birchbox didn't actually forget to put that discount code in her box -- but it was certainly a clever way to get her attention.

As it turned out, the discount code was actually a bonus promo for Rent the Runway, a dress rental company that likely fits the interest profile of most Birchbox customers -- which certainly didn't disappoint. That's a great co-marketing partnership right there.

9. Postmates

Marketing Campaign: New Product

I have to say, I'm a sucker for GIFs. They're easy to consume, they catch your eye, and they have an emotional impact -- like the fun GIF in one of Postmates' emails that's not only delightful to watch, but also makes you crave some delicious Chipotle.

You, too, can use animated GIFs in your marketing to show a fun header, draw people's eyes to a certain part of the email, or display your products and services in action.

10. Dropbox

Marketing Campaign: User Reengagement

You might think it'd be hard to love an email from a company whose product you haven't been using. But Dropbox found a way to make its "come back to us!" email cute and funny, thanks to a pair of whimsical cartoons and an emoticon.

Plus, the email was kept short and sweet, to emphasize the message that Dropox didn't want to intrude -- it just wants to remind the recipient that the brand exists, and why it could be helpful. When sending these types of email, you might include an incentive for recipients to come back to using your service, like a limited-time coupon.

11. InVision App

Marketing Campaign: Weekly Blog Newsletter

Every week, the folks at InVision send a roundup of their best blog content, their favorite design links from the week, and a new opportunity to win a free t-shirt. (Seriously. They give away a new design every week.) They also sometimes have fun survey questions where they crowdsource for their blog. This week's, for example, asked subscribers what they would do if the internet didn't exist.

Not only is InVision's newsletter a great mix of content, but I also love the nice balance between images and text, making it really easy to read and mobile-friendly -- which is especially important, because its newsletters are so long. (Below is just an excerpt, but you can read through the full email here.) We like the clever copy on the call-to-action (CTA) buttons, too.

12. Warby Parker

Marketing Campaign: Product Renewal

What goes better with a new prescription than a new pair of glasses? The folks at Warby Parker made that connection very clear in their email to a friend of mine back in 2014. It's an older email, but it's such a good example of personalized email marketing that I had to include it in here.

The subject line was: "Uh-oh, your prescription is expiring." What a clever email trigger. And you've gotta love the reminder that your prescription needs updating.

Speaking of which, check out the clever co-marketing at the bottom of the email: If you don't know where to go to renew your subscription, the information for an optometrist is right in the email. Now there's no excuse not to shop for new glasses!

13. Cook Smarts

Marketing Campaign: Weekly Product Newsletter

I've been a huge fan of Cook Smarts' "Weekly Eats" newsletter for a while. The company sends yummy recipes in the form of a meal plan to my inbox every week. But I didn't just include it because of its delicious recipes -- I'm truly a fan of its emails.

I especially love the layout of Cook Smarts' emails: Each message features three distinct sections: one for the menu, one for kitchen how-to's, and one for the tips. That means you don't have to go hunting to find the most interesting part of its blog posts -- you know exactly where to look after an email or two.

I also love Cook Smarts' "Forward to a Friend" CTA in the top-right of the email. Emails are super shareable over -- you guessed it -- email, so you should also think about reminding your subscribers to forward your emails to friends, family, or coworkers.

14. HireVue

Marketing Campaign: Customer Retention

"Saying goodbye is never easy to do… So, we thought we’d give you a chance to rethink things." That was the subject of this automated unsubscribe email from HireVue. We love the simple, guilt-free messaging here, from the funny header images to the great CTA button copy.

Not only are the design and copy here top-notch, but we applaud the folks at HireVue for sending automated unsubscribe emails in the first place. It's smart to purge your subscriber lists of folks who aren't opening your email lists, because low open rates can seriously hurt email deliverability.

15. Paperless Post

Marketing Campaign: Mother's Day Promotion

When you think of "holiday email marketing," your mind might jump straight to Christmas, but there are other holidays sprinkled throughout the rest of the year that you can create campaigns around. (Download these email marketing planning templates to keep yourself organized throughout the year.)

Take the email below from Paperless Post, for example. I love the header of this email: It provides a clear CTA that includes a sense of urgency. Then, the subheader asks a question that forces recipients to think to themselves, "Wait, when is Mother's Day again? Did I buy Mom a card?" Below this copy, the simple grid design is both easy to scan and quite visually appealing. Each card picture is a CTA in and of itself -- click on any one of them, and you'll be taken to a purchase page.

16. Stitcher

Marketing Campaign: Recommended for You

As humans, we tend to crave personalized experiences. So when emails appear to be created especially for you, you feel special -- you’re not just getting what everyone else is getting. You might even feel like the company sending you the email knows you in some way, and that it cares about your preferences and making you happy.

That's why I love on-demand podcast/radio show app Stitcher's "Recommended For You" emails. I tend to listen to episodes from the same podcast instead of branching out to new ones. But Stitcher wants me to discover (and subscribe to) all the other awesome content it has -- and I probably wouldn't without this encouragement.

I think this email also makes quite a brilliant use of responsive design. The colors are bright, and it's not too hard to scroll and click -- notice the CTAs are large enough for me to hit with my thumbs. Also, the mobile email actually has features that make sense for recipients who are on their mobile device. Check out the CTA at the bottom of the email, for example: The "Open Stitcher Radio" button prompts the app to open on your phone.

17. RCN

Marketing Campaign: Storm Update

Internet providers and bad weather are natural enemies. You'd think telecommunications companies wouldn't want to call attention to storm-induced power outages -- the one thing that sets off customers' impatience. Then, there's RCN.

RCN, a cable and wireless internet service, turned this email marketing campaign into a weather forecast just for its customers. This "storm update" got the company out ahead of an event that threatened its service, while allowing its users to get the weather updates they need right from the company they count on for Wi-Fi.

As you can see below, the email even advises personal safety -- a nice touch of care to go with the promise of responsive service. At the bottom of the email, RCN also took the opportunity to highlight its social media channels, which the company appropriately uses to keep users informed of network outages.

18. Trulia

Marketing Campaign: Moving Trends

I'm a huge advocate of thought leadership. To me, some of the best companies gain customer loyalty by becoming the go-to source for expertise on a given topic. Trulia -- a property search engine for buyers, sellers, and renters -- is that expert in the real estate biz. How do I know? Just read their emails, much like the one below.

"Why aren't millennials moving?" The subject line of this email campaign reads before citing interesting data about relocation trends in the U.S. Trulia doesn't benefit from people who choose not to move, but the company does benefit from having its fingers on the pulse of the industry -- and showing it cares which way the real estate winds are blowing.

19. Redbubble

Marketing Campaign: Featured Artist

This email marketing campaign crushes it, and for so many reasons.

Not only is the design below super eye-catching -- without looking cluttered -- but the artwork is user-made. Redbubble sells merchandise featuring designs from artists all over the world. This presents a golden opportunity to feature popular submissions across the Redbubble community.

The example below showcases artwork from "Letter Shoppe," and when that artist sees Redbubble featuring her content, she's more likely to forward it to friends and colleagues.

In addition to linking to Letter Shoppe's designs (available on merchandise that is ultimately sold by Redbubble), the email campaign includes an endearing quote by the Featured Artist: "Never compromise on your values, and only do work you want to get more of." Redbubble's customers are likely to agree -- and open other emails in this campaign for more inspiring quotes.

These are just some of our favorite emails. Don't just follow best practice when it comes to your marketing emails. Every email you send from your work email address also can be optimized to convert. Try out our free email signature generator now, and check out some more of our favorite HubSpot marketing email examples.

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nonsurveillee-blog · 7 years

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thesevisionsare-br0ken · 7 years

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adamsmobiledetailing · 11 months

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nightmares-oh-nightmares-blog · 7 years

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