#molan meta

[moiraineswife]

Moiraine And Lan - The Inability To Communicate Trauma

Hello friends. It has been quite some time. Quite some time since I have: absolutely lost all my fucking shit over my blorbos at great length via a long and quotation filled tumblr meta. Fear not: the status quo of the universe returns, and I am once again: back on my bullshit (literally hours before the next episode airs and this gets drowned/replaced with New Content. Because I’m smart like that). ANYWAY.

Today we’re going to discuss: Mo and Lan and the singular moron-flavoured braincell they share, bond or no bond. More seriously, however: I’ve noticed a few bits of commentary/takes/analysis of the current state of their…well state, let’s be frank here, and realised that my contrary ass has: Different Opinions. So I figured I’d share them. Bc that’s what I do.

(Obligatory disclaimer that there is no right or wrong way to interpret something - that’s why it’s an interpretation, and this is not a call out or a “oh wow you’re wrong and here’s why!!!!” post directed at anyone or anything. Just my observation that I am going against the grain of what I’ve seen and thus throwing out: a new chew toy for us to gnaw on).

Also: please do note that this post will cover, rather extensively/in-depth, the trauma arc that Lan and Moiraine are going through at the moment and will contain trigger warnings for: depression, PTSD, trauma response, rape (in the context of the analogy that Verin presented), suicide, suicidal ideation, suicidal attempt (again: all in the context of the show/previous events), and everything related to the topics that have been raised in the first two episodes for these characters. Be safe and tap out if you need to!

So. Obligatory wiffle aside: what shall we discuss? In a nutshell (bc I’m real good at that) I’m covering how, as I see it/am fascinated by it: the responses that they’re having to each other at the moment are mirrors/insights into the responses that they’re each having to the recent traumas that they’ve both suffered. In more depth/the points where I think I differ from the norm we’re going to cover: 

1)-why Lan is: not an idiot, actually. I see it as him being still perfectly capable of READING/understanding Moiraine without the bond; what he’s having difficulty with is COMMUNICATING with her without the bond

2)- that Moiraine is actually: ALSO failing dismally at communicating with Lan, and that she’s doing: a real fucking bad job of manipulating him. (is she HURTING him? Yes. 100%. Is she MANIPULATING him into doing what she wants? Given that she clearly wants nothing more than for him to: leave her, and that after 5 solid months he has: not left, I’m just going to put out the idea that maybe she’s not quite meeting her all of her targets in this area.

3)- wow they’re both doing incredibly stupid things, and they’re doing them for the same incredibly stupid reasons, and they are, in fact: INCREDIBLY THE SAME. See: singular moron-flavoured brain cell. This manifests slightly differently, due to their own individual traumas influencing the specifics of their actions/thought processes - but the general underlying thesis is the same for both.

The TL;DR here is that: these weirdos still know each other, and love each other, and understand each other without their bond. Can they communicate any of what they want to communicate in any kind of effective way? No. No they cannot. They BOTH suck. (I say that with legitimately all the love in the world).

So. Let’s start with Lan. Purely because I think my takes on him are the most Spicy/differ the most from everyone else’s and, let’s be honest, everything here feeds into everything else and this is going to get complicated where I start SO. Drama first. (I think it’s what they would want).

Okay so first and foremost I want to try and establish/explain what I mentioned at the outset of this thing which is: Lan is not blind, he’s not stupid, and he is not suddenly completely and utterly incapable of understanding a single feel that Moiraine feels if he can’t feel it with her via bond.

The largest and most obvious piece of evidence for this feels like the best one to start with and, for me, this is the fact that: HE DIRECTLY AND COMPLETELY CALLS HER OUT ON HER BULLSHIT, TO HER FACE, TWICE!!! 

“Don’t smile at me. You can shut me out, try to drive me away, but don’t you dare smile at me. As though everything is fine. As though you don’t know exactly what you’re doing.”

This is from episode 1, where he finally snaps at her after she gives him that fake ass little smile and is like ‘is an aes sedai not allowed her secrets’ when he tries to talk to her/get her to explain: literally anything to him. And THAT is what pushes him over the edge. 

She has been cold. She has been dismissive. She has flat out ignored him like he’s not even present. He has taken it all. Not happily, and with obvious frustration, but he hasn’t said a peep. Not when she gives him one brusque, dismissive one-word orders (“door”) like a dog. Or when she deliberately turns away from him and refuses to so much as look at them - he endures all of that and just takes it and let’s her do it. Because he understands that this is her current expression of: not being fine. 

If she WAS fine, she would not be doing these things, and he knows that, and I think sees it as something like a storm to weather? It is something that will pass (he hopes) if he has the patience and the strength to wait it out. When she smiles at him? When she tries to make a JOKE out of what she’s doing? Out of the secrets that she’s been keeping from him - secrets like the fact that she was planning on going to the Eye of the World to die without him - THAT is not acceptable. She’s smiling at him and trying to joke with him as though they’re still capable of that - as though they can still tease each other the way they did, as though things are fine, both in herself, and between them, and they are NOT. When she’s treating him like a slave, or a stranger, or an annoyance - that is strangely better - because it’s this unspoken acknowledgement/agreement (the only one they’ve been able to achieve) that this is because things are not fine. She treats him badly because she’s not fine, he KNOWS she’s treating him badly because she’s not fine - is a strange kind of shared truth. Like sarcasm - something said/done where both parties know that the meaning/intent is completely different. Smiling, joking, pretending she’s fine? That is an insult, because he knows damn well she is NOT in that place.

Okay, so let’s look at the second instance of this, which occurs in episode 2 (oh how quaint) and is as follows: 

L: “Then tell me! You and I have walked this path together. Every step, every choice, every sacrifice.”

M: “We have never walked this path together. You have never seen the forest for the trees because I have never shown it to you.”

L: “I know what you’re trying to do. You can’t push me away.”

Again, as with the previous scene, he tries to get her to talk to him, to stop keeping secrets from him, to share this with her and let him help her carry her burdens the way they always have. She puts him walls, she, again, tries to force distance - she tells him that they have never been together as he says. And he calls her out. AGAIN. He knows what she’s trying to do. It hasn’t changed. She’s still just doing the same thing she’s been doing from the start of episode 1 - trying to force him away, because she’s desperate, and she’s suffering, and she doesn’t have anything else but this - even if he knows what she’s doing, even if it hasn’t worked so far. 

Both of them are guilty of this - both of them get one idea stuck in their minds of how to handle this situation/how to fix everything, and they both refuse to change. They both dig their heels in, plant their stakes, pick their hills to die on, and are refuse to budge for love, money, or common sense. For Lan it’s in trying to get her to talk, to open up, to push back on the destructive coping mechanisms she’s got - trying to force her to include him, tying to force her to include herself and come to dinner with them etc. For Mo it’s this: it’s pushing him away, because she is no longer worthy of him (and believes she never was) and protecting him.

(to continue this: unhinged adventure, pls continue under the cut!)

So she commits to this, even if she honestly knows it probably won’t work now, either. (she empties her entire quiver on him in this scene, and the atomic bomb she had in her back pocket too for good measure. These things she’s been holding back in reserve, the last cards to play - that she misled him about Rand’s death, that she has discovered they (and notice that she still says “we” when she talks about this - even though she went to the Eye alone, even though she made that choice alone, even though she rejects the idea that they have been together on this quest, as he says - when she is not actively choosing every word to hurt him, she thinks of them and what they’ve done as an unconscious “we” and a unit) have freed Ishamael/possibly other Forsaken - one after the other, meant to just overwhelm him and be the final coup de grace. And it STILL doesn’t work. She unleashes everything she has on him and he STILL insists that he’s not leaving her. And it’s because he knows - as he just said - what she’s doing, and why. And he will not let her. And he says that to her “I’m not letting you walk away from me again” - because the last time he did: she went to the Eye to get herself killed. And it’s only by some miracle and twist of cruelty that she was left alive to suffer instead.

Also I’m going to take a brief sidebar here, before we move on to Further Evidence/thoughts on this. But I think that it’s really important to consider LAN’S trauma in what he’s doing and why? Like, I think people are doing this for Mo already? They recognise that she wouldn’t be behaving this way if she 1)- wasn’t trying to protect Lan (her intention) and 2)- wasn’t suffering the effects of her trauma/being cut off from the Power at the Eye. Lan is a little less obvious (both in that his trauma is not a single fixed point/event that’s very obvious and easy to refer back to; and that he’s a bit less blunt Lan Mo’s “brick to the face” techniques and motivations) but, as I said at the start: his reactions to Mo are a direct reflection/window into his own trauma responses.

So, as I just mentioned - Lan is SO adamant about not leaving Moiraine, not giving her the opportunity to distance them/push him away - because the last time she did that, in just nudging him, like, an inch to the left, she used that to mask their bond and skip off into the Blight to go get herself killed with Rand. And there is: no doubt, and no question, and no room for wiggling or negotiation on this. They BOTH were FULLY aware that that was a suicide mission. The first thing he says to her when he finds her is “you’re alive” - because he was sure that history was repeating on him.

Because I think that it’s very important to not just consider Mo’s actions here, I think it’s important to remember Lan’s experience with Stepin as well. The two played out very similarly for him/parallel each other almost exactly. They both talked to him about Nynaeve, encouraging him to seek a love and a life with her. They both manipulated him/the circumstances to make it impossible for him to try and protect them - Stepin by drugging him, and Moiraine by masking the bond so he was unable to sense her, so that they could leave him. They both had clear plans and intentions - and both of their ultimate goals was for it to end in their death (obviously the REASONS behind this are very different - Mo was trying to save the world; while Stepin’s had already ended). But in both cases, Lan wakes up alone, realising that they’ve left him, realising, instantly, what they intend to do and in both cases: he was too late and he feels that he failed. Stepin he finds dead - and the only reason that he DOESN’T find that has happened to Mo is not because of something he did, it’s not because he got to her in time, it’s not because he protected her, it’s not because HE did anything at all - it’s just because some whim of cruelty decided to spare her. And these two events happen within, like, a week of each other I want to say? Like that’s…That’s an incredibly damaging and traumatising thing to go through ONCE - but back to back? How guilty must he have felt? How ANGRY with himself? Because how could he not have learned? How could he have let this happen AGAIN?

Of course he’s terrified now. Of course he’s terrified that if he leaves she’s going to die. Of course he refuses - past the point of any sense or reason - to just back down and leave. He is certain that if he does it will mean the death of the person that he loves the most in this world. And it will be HIS fault. She’s being cruel to him, she’s pushing him away, she’s ignoring him, she’s ordering him around, she’s deliberately pushing every button he’s got, and stabbing her knife in every sensitive spot she’s discovered over the last twenty years. And what kind of weak, selfish, useless person would he be to let that be all it takes for him to just say ‘well fine, I’ll just abandon you and let you kill yourself without me’. He cannot fail again. He WILL NOT fail again. He has been here, history is repeating on him again and he will not let it. Whatever she says to him. However she hurts him. Whatever he has to endure to weather this storm with her he will. Because none of this pain even comes CLOSE to what it will be like if he leaves her and she hurts herself and that is entirely his fault.

(Note: I do not actually think that Moiraine is actively suicidal at this point. As Verin notes - she chooses to fight every day. She wakes up, she fills her buckets, she puts one foot in front of the other and she clearly keeps going. It’s wobbly, and it’s messy, and she’s clearly grieving and depressed and traumatised - but she is not suicidal. Does LAN know that? Can Lan, without the bond, and with Stepin, and the Eye, haunting him even begin to scrape together the required rationality to see that? No. Lan sees Moiraine as being in just as much danger as she sees him being in and all he can do, all he has left to do in this world is protect her. And so he will).

To conclude the wrap of: the most painful breakup scene in the history of the world (for me and my present blorbos at this present moment in time, anyway) I want to just talk about the infamous “we were never equals”. And a lot of it has been covered, and I agree with the takes that Moiraine does not believe herself equal to Lan (and never did (SELF ESTEEM ISSUES!? IN MY CODEPENDENT PLATONIC SOULMATE RELATIONSHIP!? NOOOOO!!!!!!! NEVER!!!!!!!!!!!!!!!!!!!!!!)) and that is how she’s able to say this oath wise. I just want to touch on the fact that some people seem to be like ‘bro how can u not see what she’s saying DIRECTLY TO UR FACE, BRO!? COME ON LAN. LISTEN!!!!’ and like. So, to bring up a controversial and possible shocking observation: Lan is, in fact: still a human being! Emotions are messy, and logic is a fine and wonderful thing from a couch, yelling at your tv screen, and with the delightful ability to rewind and replay conversations/moments in time to be able to link them together nicely.

But Moiraine has been cruel to him for months at this point in an effort to drive him away. And, as discussed - he knows what she’s doing. He knows WHY she’s doing it. He is enduring it and putting up with it and stomaching it without throwing things at her because he knows it’s an expression of pain and is a reaction to what she’s been through. But he’s also hurt by it. Not least because: even if she’s only SAYING these things to hurt him/drive him away - she still believes them enough that they’re true for her to be able to actually get them out of her mouth. That HURTS. That’s going to break you down, that’s going to GET to you, that’s going to be thing that keeps him up at night and just echoes in his head over and over again and like - my man’s self-esteem and self-worth wasn’t actually sitting up at the peak of Dragonmount BEFORE 5 months of this, like dear Light people.

To have the person you love the most in this world tell you that “I don’t want my saddle to slip” (I don’t trust you to do this for me), to have her admit that she deliberately misled him, that she has actively kept important, possibly world-changing events from you, that she says, to your face - the thing that you are MOST afraid of, the thing that tormented him via Machin Shin, the thing that torments him still about Stepin - that he FAILED her? For her to believe that so firmly that it’s truth to her? Of course he doesn’t think he’s worthy of her? Of course he’s willing to take what she says at face value. SHE CAN’T FUCKING LIE!!!! And the set-up to this is so important, because she goes right for the jugular in this scene, and she does so repeatedly, in quick succession.

So she hits him with: ‘actually I lied when I said before that WE were going to the Tower - I’m going on my own without you. We yote a forsaken out into the world OOPS. -I refuse to explain anything to you. -We have never been walking this path together. -I have never showed you everything, I have always hidden things from you. -OH also ur lil sheepherder dude is actually: not dead and never was, I #lied to ur face abt that. -I am loyal to the Dragon - and ONLY him. -You can’t protect me anymore without the bond. -No, you’re not my Warder, you failed me, and I would be dead in spite of you if not for the help of people more competent than you. -ALSO here’s our good buddy Alanna and I am going to THREATEN TO HAVE HER TAKE YOUR BOND BY FORCE IF YOU KEEP REFUSING ME and I arranged this ahead of time to make this right. ALL of this gets dumped on his head in the space of LITERALLY AROUND TWO MINUTES. Like damn Mo the bloody Fades were less efficient than that.

He has just had all of that thrown in his face - the things she’s been holding back, keeping in case she needed them - her lying to him, her isolating him, her NEVER walking this path with him or ever showing him all that she saw, telling him that he is not her Warder anymore, that he has FAILED to protect her, that she will have him bonded against his will just to get rid of him. And he stands there on the ground, while she gazes down at him from on top of her horse (which she mounted - for the first time we’ve seen on screen - without his aid (which is a GUTTING little touch, because we see him smoothly and seamlessly help her mount a couple of times in season 1)) and she just says, to his face, the TRUTH, as he asked for: they were never equals.

And she can say that because she believes that he is better than her, and we know that, but can you blame him for not quite catching that in the moment????? She’s just told him that he’s a failure, that she’d be dead and he didn’t do a damn thing to protect her, that she will have someone bond him forcibly - and in this moment she just says what he’s been thinking for months, for YEARS honestly, given what machin shin torments him with “you can’t protect her. You’ll watch her die.” Of course he believes it. He is ALREADY taking an irrational level of responsibility over all of this, over what he perceives as his failures.

Adeleas calls him out for this and tells him he’s taking it too personally (and he IS) - he is assuming responsibility for not preventing something as though that means that he caused it. And again: this is a trauma response. This is an overreaction to a perceived series of circumstances that led to the death of a friend he’s had for possibly decades, to the one person he is supposed to protect, who he let go on a suicide mission alone so that he could get fucking laid, who he let slip away from him AGAIN to get attacked by Fades - where he failed her FOR A THIRD TIME. But like…He starts this little conversation off with her by apologising because he didn’t sense the Fades. He has: absolutely no way, reasonable or other ways, to sense INVISIBLE CREATURES THAT MOVE THROUGH SHADOW without the bond giving him the ability to do so. It’s a ridiculous thing to say. It has no logic to it at all and that’s the POINT. He is not capable of logic about this situation. He is blaming himself for everything - every single thing he can think of, whether it’s reasonable or not, is his fault, and his responsibility - he should have sensed the fades, he should have sensed her leaving, he should have stopped her going to the Eye, he should have stopped her from being cut off. He is trying to assert control, he is trying to assign blame and reason to the things that have happened to him - to the losses he has suffered - so that he can stop suffering them. And he can’t. He can’t. It happens over. And over. And over. AND OVER again. The trolloc blade that hit Moiraine in the Two Rivers and nearly killing her. Logain’s shield exploding and the axe handle piercing her side and nearly killing her. Being drugged by Stepin who killed himself while Lan was absent. Letting himself be distracted by Nynaeve while Mo went to the Eye. Missing Mo leaving AGAIN and her being attacked by the Fades. Actually getting there while the attack was in progress finally at LAST being able to DO something, to STOP something - and he can’t even fucking manage that. Over and over and over he fails people and he loses them and it’s his fault and he can’t stop it. He’s been retraumatised by circumstance, and is now retraumatising HIMSELF by adding even more perceived failings to the existing tally. Of course he believes her. He’s just been waiting for her to say that to him from the day they bonded. NO ONE IN THIS DYNAMIC HAS ANY SELF-ESTEEM. LIKE THEY STARTED WITH ZERO TOTAL AND SOMEHOW IT’S GOTTEN WORSE.

Okay so shifting focus slightly for the last thing I want to say about Lan, but still related, because: the problem (for me) is not that they cannot read/understand each other, it’s that they cannot COMMUNICATE with each other. And there is a distinction here. Lan’s issue is not lack of understanding where Mo is at - he sees her suffering, knows she’s not fine, understands she is reacting to the loss she endured at the Eye, he gets that. He’s known her for twenty years - bond or no bond - he knows what pain looks like when he sees it in her eyes. That’s not it. What he’s struggling with, and what he’s frustrated by is that they are not TALKING. He knows how she’s feeling - he doesn’t know what to do about that. He doesn’t know how to TALK about that with her. He doesn’t know how to fix it because she refuses to engage with it at all - and they’re SO bad at this that they don’t even get to the part where she can ignore him trying to talk abt the actual problem, bc she just nips it in the bud and ignores him/deflects him from the opening bland ‘small-talk’ set-up questions to start making forrays into that. 

Because before all of that would have happened instinctively via the bond - she feels the bad feels, he knows why, he sends the required good feels back/makes her tea/gives her an extra blanket/just responds without having to think about and, and this is the key point: without having to talk. Because, let’s be real here: these idiots BOTH suck at talking about their emotions/needs. Genuinely think they would both just lie on the ground and fucking die rather than say ‘I need a bandage because I’m BLEEDING PROFUSELY FROM EVERY ORIFICE.’ Because they’re deeply repressed, traumatised people who were never given the tools/language/space they needed to be able to safely and healthily learn to express their feels (but that…is a different piece of meta for another day). 

THE POINT IS: we’re now going to turn to my beloved, my man, my favourite, the myth, the legend, the ICON: Tomas and his tomatoes. And by this I do of course mean that we’re doing a deep dive of the scene where Tomas gives Lan some advice after they go out to the (absolutely THRIVING - good job my man) garden to pick some tomatoes for dinner (or at least….Tomas goes out to pick tomatoes for dinner; and Lan goes out to brood in his proximity while he does so. ) But eh. Tomayto, tomahto….) ANYWAY: 

So this scene gives Lan a chance to talk about losing the bond - and I think that is important as well? Likely obviously Moiraine is Going Through It here, and Lan hasn’t been cut off from the Power/isn’t dealing with that experience but WE DON’T PLAY TRAUMA OLYMPICS IN THIS HOUSE!!! PAIN IS PAIN AND IT SHOULD ALL BE VALIDATED AND DEALT WITH IN A CONSTRUCTIVE AND POSITIVE WAY. Ahem. Anyway. It’s the moment you’ve all been waiting for: QUOTE TIME AGAIN;

“The bond made things easier. It was like a friend walking along with us chatting away so we never had to.”

I think this is a really interesting (and honestly fascinating) way to describe the bond - to personify it and see it as another individual existing between them and making things easier by doing the things that they both struggle to do - use their goddamn words. 

“She’s tired, she’s hungry, she’s angry, she’s afraid. Now silence.”

This part, too, I think is really telling. Because if I had to put money on it and pick out the Top 4 Feelings Moiraine Is Having I think I could do a lot worse than ‘tired, hungry, angry, and afraid’. He KNOWS how she’s feeling. He can read that in her still. He doesn’t need the bond to tell him that. That’s not what he’s missing. He doesn’t need the bond to point out what she’s feeling to him, and he doesn’t miss that aspect, he misses the ‘chatting away’, he misses the noise, he misses the COMMUNICATION, and he is struggling with the silence.

THAT is what the bond used to do for them - it used to ‘chat away so they never had to’. A friend, a helper, who facilitated between them and allowed them to communicate when they couldn’t speak/didn’t have the words. We see this over and over and OVER again in season 1. They have whole ass conversations without making a single peep. Most notably in extremely tense or emotional moments - Kerene’s funeral and the look they share, Lan struggling with Stepin’s grief, coming to Moiraine, kneeling beside her, holding her hand - so much happens in that scene in particular. Without saying a word he communicates an exhaustion, a fatigue, a grief and a sorrow - a need for comfort and support - and she gives it. At Stepin’s funeral - the lookk that he gives her, the way he seeks her in the crowd, again needing her strength, which she gives to him through their bond and across a room. THAT’S what’s gone. That’s what he keeps trying to get back. 

Because he gives her that same look - that same obvious cry for help and look of desperation at the end of ep 1 with the Fade battle. He is WRECKED he is DONE, he’s disarmed, he cannot stand, he can barely crawl - he NEEDS her, he needs her strength, he needs her help. She tries to channel - she reaches for the power, as she would once have reached for him through their bond - and it does not come. It is not there. It cannot help them. And the words that he speaks to her then echo a repeated sentiment he’s had for her throughout: “what aren’t you telling me?”

The bond isn’t there to talk for her anymore. And she refuses. Consistently. Verin and Adeleas comment on Bayle visiting - and Lan notes that she doesn’t tell him any more than she tells them. After Bayle is gone, Lan tries to small talk, he slaps on a casual little smile and he asks a mundane ‘let’s start the ball rolling on that conversation thing’ question, easy to answer, nothing tense, nothing painful, a very common “how did it go?” she ignores him. He presses further - asks who that person was? She gives him the bare minimum (and doesn’t answer the question he’s ACTUALLY asking) and then he tries to push again - what did she want. At which point she hits him with that fake smile and the ‘can an aes sedai not have her secrets?’ - and he’s not even really asking for much. He’s not asking what he actually wants to ask which is: how are you? Are you okay? What can I do? What do you need? What are you thinking? And this idea repeats - in ep 2, when he tries to point out it takes 8 aes sedai to cut someone off, she snaps that he has no conception of the power the forsaken have - so he snaps at her to tell him then. And she refuses. 

They are both FEELING - and their feelings are seen. Lan sees how Mo struggles he sees how she shuts herself away, he sees that she’s not eating, and not sleeping, that she’s frustrated, and she’s frightened. Mo sees that she’s hurting him, she sees that he’s frustrated as well. They know this. But they’re not TALKING. They’re not COMMUNICATING. And at the dinner sequence - this is what Verin, Adeleas and Tomas try to give them advice about - their history is the “common language” that they are; maybe he needs to listen to what she IS saying and not try and demand her to say other things. They don’t know how to talk about things like this - they’re not good at that ANYWAY - but with each other? When they’ve never had to before? When for once, for the first time for both of them, it was effortless to share these things and communicate these deep insecurities and emotions that they struggle to give to others? THAT’S what they’re lacking and that’s what the biggest problem is.

Alright let’s leave poor Lan be for now, I have tormented him enough. On to Momo. This will (hopefully, dear god) be shorter, because people have covered Mo before. We know that she’s traumatised, we know she’s trying to push Lan away to protect him, we know she’s trying to regain control, she feels powerless, she feels helpless, she is trying to deal with something life-altering, something that made her vulnerable and helpless, she’s being reckless with her safety, she’s taking foolish risks etc etc.

The point I want to touch on here is the idea around her ‘manipulating’ Lan, because I usually see this go hand-in-hand with the Lan stuff I talked about already. Largely: how ironic that without the bond Lan doesn’t understand her/cannot read her, but Moiraine is doing it so well with him and i must: respectfully decline to go along with that perspective. And this is (I imagine u know what im going to say now) *inhales deeply* because they SUCK AT COMMUNICATING!!!! 

It doesn’t really MATTER that he is trying to open her up/communicate that he loves her, and he’s there for her, and he wants to support her; while she is trying to communicate the same - she loves him, she cares about him, she wants to protect him. They are both: failing dismally. Lan’s incessant pestering of Mo to talk to him is just making her clam up more and more because she can’t and what’s more: she doesn’t bloody want to. She wants to shove her trauma under a rug in the corner of Verin’s study, and then she wants to drag a bookshelf over the top of it, and then she wants to fill the bookcase with books, and then she wants to put a whole bunch of extra things on top of the bookcase, and then she wants to flee the country and forget that any of that ever exists because she does not want to deal with it. And Lan keeps pushing. He keeps trying to make her talk, because he’s desperate, and he misses the chattering of their friend the bond, and he wants to help, her wants her to let him back in, and it’s just pissing her off. Which is what the cottage squad calls him out for (when will Mo get her ‘come to jesus’ talk?? For Fairness? Like i need this too).

So Lan is coming at this: far too softly, and far too indirectly in a lot of ways. He never asks about what he actually wants to ask about. He talks about the weather, or how shiny Aldieb’s coat is this morning, or how nice and red and juicy Tomas’s tomatoes are. He never actually just says what he wants to say which is: “I love you, and I’m worried about you, and I’m failing you more and more every day and I’m sorry and I need you” he pussyfoots around it and avoids it and lets her shut him down because that hurts and, well, he deserves that hurt so alright then.

And then there’s Mo. Who has managed to somehow twist the logic of the universe so that she can say “I love you” by, uh *checks notes*: Not saying anything at all/ignoring him. Or by saying things like “you failed me” instead. Because she is just THAT powerful. Okay I’m being a bit sarcastic here, clearly, but she has convinced herself (based on how her trauma is affecting her) that she: 1)- does not deserve Lan/is not worthy of him and so he should leave her so he can be happy and 2)- she needs to protect him and so he should leave her and go and be safe.

Maybe she tried to articulate this at some point? Sit him and down and be like ‘okay Allan so I know u have a lot of trauma abt, like, being abandoned/being left behind so ppl u love can go do themselves great harm but…it would REALLY be just swell for me if u left me all by myself while i go through possibly the worst things that’s ever happened to me: alone. Okay? Okay.” However I doubt this. Bc, as previously and repeatedly discussed: these two can’t communicate for SHIT right now.

I think she probably made some sort of roundabout suggestion? Like she didn’t directly say ‘you need to leave me because reasons’ but she probably…asked him to go the White Tower and watch over Nyn and Eggy, or maybe go with Perrin and the Shienarans to help, or even ‘hey remember Mat? The little scrungly one?? I wonder where he is’ and he just told her ‘absolutely fucking not’ (or words to that effect) so she had to try something else instead. Which is: being mean af.

So far so good and I think we’re all (relatively) in agreement to this point. But then people think…She’s being successful here? And she’s reading him well - largely because she knows EXACTLY what to say to hurt him? And yes, she absolutely does, I will 100% give you that. Blade directly to the heart each and every time, she never misses. HOWEVER. This is not the actual point. Causing Lan pain is not her endgame - it’s actually just the painful middle step that’s hurting her too to try and get her to her endgame.

Manipulation essentially involves doing ‘y’ (in this case being deliberately cruel/causing Lan pain) to make the person do ‘x’ (in this case: push Lan away and make him leave her), in theory/if it’s super successful: without the person realising that you’ve orchestrated this/making it seem like it was all their idea/decision. This is, uh, not working too great. It’s been 5 months and Lan is probably less likely to leave her now than he was when she started (because he now has 5 months worth of knowing that she is actively trying to get him to leave so she can do the Light only knows what and if that’s what she wants him to do while she’s in this state then it’s absolutely the last thing that he feels he should do - so in that sense this has actually backfired kinda spectacularly on Mo. Because: SHE’S COMMUNICATING JUST AS BADLY AS HE IS!!!!!!!!!! Just. On the COMPLETE opposite end of the spectrum to him. Because they’re drama and aesthetic that way.

And the added bonus content of this is: she CAN do this. She can (and does) manipulate people spectacularly well. Take Bayle for example (god she needed that little win SO badly, bless her and her buckets). She wanted: to see/examine the broken heartstone - but what is she actually going to DO with it? She doesn’t want to put it in a fancy display case or collect it, she wants to know WHY it broke. So what she ACTUALLY wants from him is information. Information such as: the poem. So she haggles with him on the thing she actually wants - makes him feel like he’s getting a win when he agrees to budge on that, far cheaper, item - but then he counters and says that he won’t move on the heartstone chunk itself - which she has no interest in. So she gets her essential infodump poem for a bargain price, and takes Bayle down like six pegs in the process. 10/10, excellently managed misdirection, making him do all the work and lowering the price of the poem so she didn’t even have to ask for it, and making himself look like a plonker into the bargain. Delicious. She CAN manipulate people - she just cannot manipulate Lan (not in this instance/about this anyway) because she’s as wrongfooted as he is, and is scrambling as much as he is without the bond, to try and find a language she never thought she’d need to try and speak with him.

And so if we now consider BOTH of them: they’re in this very weird space here, where the traumas that they have suffered, and the reactions they’re having are placing them in this fundamental position of opposition. Because their needs/the things they believe/have convinced themselves they have to do put them in direct conflict with one another. They’re like an immovable object meets an unstoppable force, right? And this idea reveals itself in several smaller ways - eg: Lan thinking that Mo needs company and to not isolate herself to get better; while for Mo that just feels completely intolerable and she wants to be alone and in Her Space, her study, where she is in control and can pretend to her visitors/informants that all is well and nothing has changed. But I think the biggest point it revolves around/where it’s most obvious is that, ultimately, their absolute overall goal is to protect the other person?

The difference/tragedy of this is that: Moiraine believes fundamentally that Lan is in danger WITH her, and that she has to make him leave in order to protect him. Lan believes fundamentally that Moiraine will be in danger WITHOUT him and that he has to stay in order to protect her. And this is the hill they’ve both chosen as their last stand/thing to die for. So she is going to push him and push him and push him, and she is going to hurt HERSELF by being crueller and crueller and crueller to him to protect him. And all the while he is going to endure and endure and endure and let himself be hurt to protect her.

AND THEN IT GETS WORSE (or better if ur twisted and u enjoy these kinds of parallels the way i do) because: they are both stubbornly trying to protect the other; but they’re also both feeling like they’re martyring themselves/are hurting themselves more and more to do so. She feels like he is being stubborn and forcing her to hurt him more and more every day - which she does not want to do - when he could just go, just let this end, just leave her the way she clearly wants him to! But this will make her stronger. She will be stronger for this, for having let him go, and for knowing that at least she managed to protect him. So she will just keep going - tomorrow, that will do it, he has to break tomorrow, he has to finally break tomorrow. And this goes on. The next day. Maybe the next day. The next–

And then HE feels like he is enduring, and that the pain she is inflicting on him is his cross to bear, and he has to endure it because he will NOT leave her, no matter what she throws at him. And it’s almost a test of his will and his love and his devotion (even though I think he knows it’s not: but it’s kind of become his own little personal quest. Because yes. Yes he SHOULD suffer this way. She SHOULD hurt him like this. He deserves it after how he failed her. He has to take this pain. He has to prove what he’s willing to go through for her, prove how dedicated he is, how much he will suffer for her, how even she cannot break him). And he too is thinking that next day it will get better. If he can just endure, just survive this onslaught, it will end. It will get better. She will get better. This will pass. He just has to prove his strength and last as long as he needs to in order to see that through.

And, to bring us back to the start of this extremely long and rambling essay I present you my final, deeply insightful, deeply professional, deeply ~meta~ thought which is that: they are BOTH. SO. FUCKING. S T U P I D!!!! (in a genuinely really interesting and complex and  fascinating way, as i have hopefully discussed/explained - the idea that their lost bond/connection makes them mirror/echo each other but now in a destructive way? That instead of seamlessly and instinctively meeting each others’ needs they are both unconsciously and unintentionally triggering the other person’s trauma and making things WORSE? What an absolutely fascinating take/an incredibly subtle but profound way to show the depth of exactly what they’ve lost/how much it has affected them while ALSO rooting the entire thing in their individual traumas, experiences, and characters - like who ever wrote/conceived of this NEEDS A GODDAMN RAISE I SWEAR) But also yes they are: morons. Absolutely. Without a doubt. One singular moron brain cell that ping pongs between the two of them but is, fundamentally: the same. Absolutely fucking delighted. Can’t wait to see where this goes from here. Join me again in the future for me: ‘wow Rowyn that’s a whole lotta thoughts u got there buddy’.

Also I swear I’m friendly and I like engaging/talking with ppl! Pls feel free to comment/reblog/message!!! And do note that if u reblog i WILL read and appreciate ur tags bc im: one of those Old People. 

OKAY BYEEEEEE!!!

[shangyangjunzhu]

Molan and Rulan - What really sets them apart?

I am back with another random thought. In the Story of Minglan, we also meet Minglan’s half sisters Rulan and Molan, whose fights often get Minglan in trouble. The show does a really good job of giving us a good amount of information about each sister which helps us understand them better. Though both sisters don’t end up living as well as Minglan, there is good reason to understand these characters better.

Starting off with Sheng Molan, the 4th daughter of Sheng Hong and Concubine Lin. She occupies a special place in her father’s heart and is a representation of all of her mother’s hopes. Molan takes after her mother; she knows how to gain pity by crying, acting helpless and weak. Her talent in literature and her beauty alongside her behaviour helps her to stand out, which her mother has often taught her to do. Unless a person is of any use, she doesn’t spare them a second look and becomes a cunning opportunist. Her biggest concern and regret stems from her birth-the fact that she isn’t a legitimate child tortures her so much motivating her to marry above her status no matter what it takes. That and her greed for riches and power contribute a lot to this burning fire in her.

She learns earlier on that a good life in the Sheng family depends on a limited number of things; a)backing from Lao Taitai, the legitimate mother of Sheng Hong b) coming from a powerful family like Wang Ruofu or c) pampering of Sheng Hong. Therefore no matter what, she is aware that she cannot lose the favor of her dad causing her sisters to be the scapegoats of her actions. She has extremely high standard for men; her list of prospective husbands range from Qi Heng to Gu Tingye. When she realizes that her father wishes to marry her to a rather normal family and also notices that Minglan might be marrying a guy who is quite a catch, she panics and makes a fatal mistake. With the goading of her mother, she engages in a pre-marital affair with Liang Han, the legitimate heir of the Count of Yongchang, which could possibly result in her being beaten to death and would also result in the loss of the reputation of the Sheng clan. The worst part is that she is caught by Wang Ruofu who would never cover for her. The character’s greed and anxiety lead her to forget an extremely important point; Sheng Hong’s bottom line is the reputation of the House of Sheng. Though Sheng Hong acts ignorant about the actions of Concubine Lin, he isn’t actually unaware. He remains quiet and ignorant about it for two reasons a) he grew up in a house where his mom died due to the machinations of another concubine and his legitimate mom had a hard time protecting him therefore causing him to be overprotective of Concubine Lin and her children b) revealing her ill-deeds would lead to the loss of the reputation of the house and as long as it didn’t cross a line it would be alright. Since revealing Concubine Lin’s role in the death of Concubine Wei would be shameful for the house he turns a blind eye towards it. In this case, Sheng Hong’s patience wears away and he is determined to put a stop to it all which eventually leads to Concubine Lin’s death and a forever rift in the relationship between Molan and Sheng Hong. Another point to note is that Molan’s immense desire to marry above her status leads her to be ignorant of the womanizing ways of her lover which lead to the deterioration of her own relationship with Liang Han.

Next up we have Sheng Rulan, the 5th daughter of Sheng Hong and Wang Ruofu. She has a weak relationship with her father but has a stonger relationship with her mother. Her elder sister grew up with Lao Taitai so she wasn’t fully aware of her mother’s struggle while Changbai was kept away from it for the most part. Rulan however witnesses her mother’s struggle in the household and is determined to fight Molan with all of her might. She is like Ruofu a lot, she is a kind girl but it unable to keep her words to herself. Unlike Molan, she can’t keep up pretenses and unlike Minglan, she refuses to bear any injustice. This results in her relationship with her father to be tense. 

She is probably one of the few people who encourage Minglan to show her true self. Her recurring lines are “Why are you being so weak-boned” or “Where is the Minglan who bravely won the game of Touhu”. This is probably why Minglan is closer with her. Unlike Molan, Rulan actually wants to marry someone who is on an equal level with their family and if possible a little lower. This comes from a great deal of sensibility in my opinion. After witnessing the injustices Hualan (Rulan’s elder sister) faces at her in-laws, she tells herself that she refuses to be ill-treated in a similar manner. instead, she’d be of a lower status married to a family that treasures her to prevent any more heartbreak for her mother. Eventually, she falls in love with Wen Yangjing, a poor scholar candidate for the imperial examinations that her father sought for Molan. Despite an initial bit of drama, she ends up marrying him. The guy unlike Liang Han is quite faithful and Rulan manages to live a peaceful life. 

Coming to what truly sets them apart; Rulan has a kind heart which is often hidden by harsh words towards Molan. When Molan comes to showoff and be mean at Minglan’s baby’s one month ceremony, Rulan is there to genuinely cheer her on and before Minglan’s wedding, she wishes that Minglan will have a smooth married life. Molan, on the other hand, cannot stand to see anyone living well which is something I truly detest.

[pensamientos-tamblr]

¿Por que digo siempre ‘En Pequeñas Dosis’? Una dosis pequeña es un minúsculo trocito de realidad que es muy fácil que pase desapercibida. Tienes que estar muy atento porque sino, ya te lo has perdido. Todo en esta vida puede venir en pequeñas dosis, todo. Pero, hay algunas cosas, concretas que tienen más valor si vienen en pequeñas dosis. Y ahora, te voy a explicar porqué las pequeñas dosis molan. ¿Tu te has dado cuenta...el valor que tiene cuando llevas siglos sin ver a alguien y te dá un abrazo?Igual dura 10 segundos pero es el mejor abrazo que te han dado en mucho tiempo. Tú has tenido un dia gris? Yo también, hoy por suerte no, es así como de color marrón muy oscuro, pero he tenido días grises además los tengo a menudo. De esto que te levantas y dices, menuda mi*rda de día va a ser este. De repente sales a la calle, y el conductor del autobús es majo, o te encuentras 1€ en la calle, o simplemente te da el solecito y dices: “Ohh, soleciito” Oye, pero el gris es un color bonito. No tener tampoco muchas cosas simplemente lo suficiente para que te sientas afortunado de tener lo que tienes. Pequeñas dosis maravillosas: darle por primera vez un besito a alguien, o cuando te dan la mano, o cuando ÉL te mira, y cuando te tiras toda una tarde que es la mejor tarde de tu vida cuando consigues una camiseta suya, que te tiras toodo el día olisqueando. U otro ejemplo, la gente que se empeña en regalar cosas gigantes y caras, cuando a veces, tienes un recuerdo de alguien que te dió en algún momento, que igual en tu habitación no ocupa mucho sitio, pero en tu corazón ocupa un montón. O cuando eres intensamente feliz porque estás en cualquier sitio y suena tu canción favorita; las maravillosas pequeñas dosis te las puedes encontrar en cosas como encontrarte 5€ en el bolsillo, o encontrar en las rebajas es que llevabas un año buscando o que pase alguien por la calle (esto me encanta) y que huela bien. A quien no le encanta estrenar sábanas nuevas? Y tenemos un problema que es muy de tener, de tener por tener, tener muchas cosas. Yo dí hace un año clases de ‘mindfulness’ (terapia de meditación en la que tienes que concentrarte en las cosas que realmente no se ven, pero que están ahí)Como por ejemplo ducharse, no puede ser igual de placentero igual que darte una ducha un día que estés cansad@ (si lo disfrutas) que irte a gastar 200 €  de ropa. Estamos empeñados en buscar satisfacciones enormes en sitios imposibles a base de estar todo el rato deseando o imaginando más y más; y al final que pasa, que sentimos que nunca llegamos a esa meta gigante que nos ponemos constantemente y que nunca vamos a alcanzar la cima porque siempre hay algo mejor. Que está bien lo de ser una persona soñadora y ambiciosa, pero es un problema cuando eres incapaz de disfrutar las pequeñas cositas de la vida porque estás todo el rato pensando en una meta gigante, lo que pasa en el día a día es que te estás perdiendo la vida hay, se te escapan las mejores cosas, cuando estás delante de un momento de satisfacción, de algo positivo; no importa que sea parte de tu dia a dia, que lo veas todos los días. Pero si esa cosa minúscula te puede hacer feliz, agárrala, disfrútala y vívela intensamente. Porque lo bueno, se dá, en PEQUEÑAS DOSIS!!

Disfruta de las pequñas dosis

[fandogamia]

¡Atención, que se viene #mangañol nuevo! La semana que viene, concretamente el #fiércoles a las 12:00 en nuestro Twitter, daremos detalles de THREASON, el nuevo trabajo de @jlmaravall y @martacocaperez que es a la vez UN CÓMIC Y UN JUEGO DE CARTAS. Bueno, por aclarar, lo de las cartas es un juego de estrategia y pensarse las jugadas en una ambientación fantástico-medieval, y el cómic está ambientado en el mundo real, donde la chavalada participa en torneos competitivos de este juego. TOMA META-UNIVERSO. Y ya os lo advierto: los dos MOLAN. ¡Pero no me adelanto más! ¡Detalles la semana que viene! #fandogamia #editorial #comic #instacomics #bookstagram #tebeo #manga #instamanga #threason #portada #provisional #cubierta #juegodecartas #cartas #batalla #pinup #lanzamiento #abril #fandogames #partida #match https://www.instagram.com/p/CLNIJiglpLY/?igshid=1946spq9y4sj9

[webtrabajos]

Cómo escribir un texto SEO que posicione en google 🚀🔥

Cómo escribir un texto SEO que posicione en Google

Todo lo que te han dicho sobre cómo escribir textos SEO es mentira. Pasa de etiquetas, pasa de latencia semántica y keyword stuffing. Menos TAGS, más FLOW.Escribir un texto SEO es sencillo. Un buen contenido SEO es el que mejor responde a la pregunta de un usuario. Blanco y en botella. Google gana dinero siendo el mejor buscador que existe -después de nuestra madre, que como tenga que ir ella y mirar, cobras-, y para ello, necesita proporcionarte el contenido que mejor responda a tu pregunta, que le planteas en forma de búsqueda. Optimizar los elementos técnicos ayuda un poco, pero no es imprescindible y no es, ni de lejos, tan importante como hacer un contenido que guste. Ahora bien, ¿cómo se escribe un artículo SEO?¿Qué tenemos que saber para escribir un texto correcto a nivel SEO?

Cosas que funcionan en los textos SEO

No te preocupes, no vamos a entrar en cosas técnicas: es sentido común aplicado, como todo en el SEO.

Palabras clave Es verdad que generalmente un artículo tiene que ir dirigido a una palabra clave o temática que se esté buscando. Por eso es importante que sepas que da igual si dudas entre «alquiler de coches», «alquiler de vehículos» o «alquilar un coche». Lo importante es lo que hay detrás, es decir, si la intención del usuario se corresponde con la finalidad de tu contenido, cualquiera de las opciones estará correcta. ¿Sabes qué se busca más? Como en principio no tienes ni idea (ni yo tampoco) lo que haces es irte a herramientas como Übersuggest para que te dé ideas de búsquedas, y el Keyword Planner de Google, Keywords Everywhere o SemRush para que te digan el volumen de cada una de ellas. Si quieres más información sobre esto, puedes mirar más información en nuestra guía de palabras clave para SEO. Cuando hayas identificado varias que tengan buena pinta, haz las búsquedas tú mismo en Google y mira cuál de ellas tiene la competencia más fuerte. A simple vista puedes identificarlo viendo si son webs potentes o no (mejor competir contra el blog de Paco que contra Amazon), y si dudas, puedes utilizar herramientas como ahrefs para mirar los enlaces que tiene cada URL. Si tiene muchos enlaces será más fuerte que si tiene pocos o ninguno.

Importancia de La URL

La URL tiene que estar totalmente optimizada para la palabra clave o temática sobre la que gira el contenido. Elimina las palabras que no aporten valor, como conjunciones, preposiciones y otras stop words. Mal: /los-10-mejores-coches-electricos-enbogota-colombia-de-lomejor-2020/ Bien: /mejores-coches-electricos-2020/ Respecto a la extensión, no hay un máximo recomendable, aunque lo ideal es que la profundidad del contenido no pase de los 3 niveles. Mal: /nivel1/nivel2/nivel3/nivel4/contenido Bien: /nivel1/nivel2/contenido Obviamente cuando hablamos de posts en un blog, lo ideal es que la parte de la URL referida al contenido esté en un primer nivel.

El título tiene que llamar la atención

¿Cuántos posts se han hecho sobre cómo escribir un texto SEO? Tienes que añadir algo que lo diferencia de los otros 50.000 iguales, y el título tiene que ser tu declaración de intenciones. Mal: Cómo escribir textos SEO Bien: 10 secretos para escribir textos SEO que nadie más te dirá. Ten en cuenta que el título tiene que tener entre 50 y 70 caracteres para que aparezca entero en los buscadores. ¿Pero sabes qué? Un título más largo puede tener mayor engagement en redes sociales, favoreciendo que generes tráfico, links y señales sociales (y esto significará que posiciones mejor).

A menudo los contenidos con una alta competencia tienen que pelear por ofrecer el máximo valor, no por tener las palabras clave en el título. En el ejemplo, el resultado de wikipedia no tiene el término clave ni en el título ni en la descripción. ¡Y es el segundo resultado!

La descripción es tu arma secreta

La etiqueta meta-description es el texto que se muestra bajo el título en los resultados de Google. No influyen en cómo posiciona el contenido, influyen en que, si molan, la gente hace clic en ellas, y si no molan no lo hacen. Mal: En este artículo aprenderás a escribir textos optimizados para SEO. Bien: ¿Quieres escribir textos optimizados para SEO? Pues has llegado al lugar correcto. Aprenderás los 15 secretos del SEO que te convertirán en todo un experto. Existen herramientas para ver una simulación de cómo aparecerían las descripciones y los títulos en los resultados de Google como Seomofo, Snipetoptimizer o Serpsimulator. La estructura tiene que ser coherente Imagínate que lees un periódico donde primero está la noticia, a mitad de la lectura ves el título, y el subtítulo está al final. Si para ti no tiene ningún sentido, para Google tampoco. El H1 siempre antes que los H2, los H3 dentro de los H2, y suma y sigue. Más allá de los H2 o como mucho H3 no deberías tener excesivas necesidades de seguir ordenando información, por lo que no busques forzar el llegar al H6, en serio, no es necesario.

¡Y ya está! Parece mentira, pero si cumples estos puntos tu post estará optimizado para SEO. Obviamente eso no lo es todo, también tienes que evitar cometer errores de novato…

Cosas que no funcionan en los textos SEO El keyword density

O también, el número de veces que aparece una palabra clave por cada 100 palabras. Si hablas de un tema es normal que aparezca nombrado a lo largo de todo el post, y eso lo hará posicionar mejor, pero no hay una densidad de palabras clave correcta, ni deberías aumentar las veces que introduces un término si no viene a cuento. De hecho, Matt Cuts, responsable de búsqueda de Google, ya dejó claro que no es un factor de posicionamiento. (Y como no nos fiamos de él, hicimos pruebas y resulta que confirmaban su versión). La extensión Hay contenido de 100 palabras que puede funcionar magníficamente y otro de 3000 que también. Es verdad que el contenido más largo tiende a posicionar mejor, pero también es porque suele tratar un tema en mayor profundidad, no porque se amplíe artificialmente. Ten en cuenta que en el tiempo que tardas en escribir un post de 3000 palabras quizás escribas 30 de 100, así que tienes que estar muy seguro de que vas a obtener un retorno de escribir artículos largos. Como consejo, no fuerces la extensión, que tu post dure lo que tenga que durar, no hagas como Peter Jackson en El Retorno del Rey, no alargues tus posts innecesariamente.

Las Meta Keywords - palabras claves

Google confirmó en el 2009 -que se dice pronto- que no utiliza la meta etiqueta de palabras clave para posicionar el contenido y no hay nada que haga pensar que puedan mentir. A las buenas Google lo ignora y estás gastando código absurdamente. A las malas si lo miran, pero solo para penalizar a aquellas webs que pongan meta keywords que no aparecen en su contenido (quién sabe) y te cuesta un disgusto. Aunque es un cliché y casi da vergüenza decirlo, recuerda que escribes para personas, no para robots.

Es imprescindible que tu contenido, además de cumplir los puntos anteriores, enamore, cautive y, en el fondo, conteste de la mejor forma posible a la pregunta que le hace el usuario a un buscador. Y para eso tenemos que escribir el mejor contenido.

¿Cómo escribimos un texto para los usuarios?

Esta es la parte difícil de optimizar un texto para SEO. ¿De verdad quieres que posicione? Consigue dar al usuario lo que nadie más le está dando. Sé el mejor Si tras hacer el análisis de la competencia crees que hay espacio para mejorar lo presente, hazlo. Una forma sencilla es utilizar la técnica skyscrapper. Básicamente consiste en detectar qué está funcionando a la competencia y multiplicarlo por mil. ¿Que haces las 5 mejores herramientas de SEO? Yo hago una lista con 100. ¿Que tienes una lista con 200 pero solo las nombras? Yo voy a coger las 10 esenciales y voy a analizarlas al detalle. El objetivo debe ser siempre aportar el valor máximo a la persona que llegue a nuestro post. Sé único Si todo el mundo está hablando de cómo hacer SEO en 2017, haz un post de cómo hacer SEO en el 2018 que analice las tendencias de la industria. Si todo el mundo está aplaudiendo lo integrados que están el Social Media y el SEO, haz un post diciendo que es un bulo. La mayoría de temas pueden enfocarse desde perspectivas muy diferentes sin que ninguna de las dos sea errónea. Utiliza el lenguaje de tu usuario Ten en cuenta que el usuario que te busque utilizará sus propias palabras y la jerga que le caracterice. Es indispensable que lo tengamos en cuenta, no solo para que aumentemos el tráfico a través de esos términos, sino porque al usuario le será más fácil de leer, de compartir y de enlazar un texto pensado para él. Por ejemplo, supongamos que estás haciendo un artículo para biólogos sobre ranas: Mal: Las ranas son animales que viven tanto en el agua como en la tierra. Son verdes, tienen 4 patas y hacen «croac». Bien: Los anuros, incorrectamente catalogados con el término «rana» o «sapo», son un grupo de anfibios con rango taxonómico de orden. Ahora, imaginemos que es una página para niños de 5 años Mal: Los anuros, incorrectamente catalogados con el término «rana» o «sapo», son un grupo de anfibios con rango taxonómico de orden. Bien: Las ranas son animales que viven tanto en el agua como en la tierra. Son verdes, tienen 4 patas y hacen «croac». Tener estas diferencias en cuenta es especialmente importante para dirigirnos a nichos, a países con diferentes usos de un mismo idioma (no es lo mismo España que Latam) y rangos de edad diferentes.

Sé variado en tus contenidos

Si solo te dedicas a escribir, nunca vas a hacer contenidos que realmente superen a los demás. Una de las formas de ofrecer algo diferente es utilizar otros formatos: vídeo, infografías, presentaciones, etc. que se adapten mejor a lo que quieres contar y sean diferentes a lo que están haciendo otros. Por ejemplo, subir un vídeo a Youtube e insertarlo en el post, así puedes utilizar una combinación de palabras clave complementaria en cada caso, ya que los vídeos de Youtube también posicionan, y al tiempo mejoras el valor de tu contenido. En este sentido, nunca dejes de poner negritas, enlaces, citas, imágenes, vídeos y presentaciones que puedan hacer más amena y más útil la lectura del contenido. Comparte el contenido Al final, una de las cosas que hará que tu texto posicione de maravilla o no, es el número de enlaces que apunten a él. Por eso si es relevante y útil entrará en más recopilaciones, y como herramienta en otros posts de la temática. Si no lo es, conseguirás muchas visitas (porque tenga una buena imagen principal o un buen título) pero no conseguirás los ansiados links. Así que, ¿qué puedo hacer al redactar el artículo para generar más links? Piensa en eso siempre como recurso, el valor que aporta al webmaster que necesita aportar un mayor valor didáctico, o divertir, o tener un post exactamente como el tuyo, y mejóralo con ello en mente. Adicionalmente, recuerda comunicarlo varias veces y bien. A diferencia de lo que solemos pensar, no solemos viralizar un contenido en Internet a las primeras de cambio, suelen ser necesarios más intentos. Por ello es importante que trabajes también en 4 o 5 textos diferentes para compartir el blog en Social Media que generen interés e inviten al clic.

Los enlaces te ayudan a encontrar las cosas

Si estás redactando un texto digital, no será bueno a menos que aproveches las ventajas que te ofrece este entorno. Cada enlace que pones das la opción a tus usuarios de encontrar información que complemente lo que están buscando, y si enlazas a contenidos propios porque son relevantes, estás generando links hacia ellos. Lo que significa: más visitas, más enlaces, más autoridad y en definitiva, más tráfico. Ordena tu contenido Asegúrate de que tu contenido, además de bien escrito, está bien categorizado. Esto te dará tráfico SEO a las páginas de categorías, pero también mejorará el interenlazado de tu web, lo que hará que seas más fácil de encontrar y que mejore su potencial SEO.

Conclusión

Volviendo al principio de este post, lo mejor que puedes hacer para que tu contenido posicione en buscadores es responder a la perfección a la pregunta del usuario. Pero responderla no es solo aportar más información que los demás: también es que sea más atractiva, más fácil de interpretar y sintetizar, que te aporte más recursos avanzados si los necesitas, que se mantenga más actualizada, que te ofrezca interacción con la comunidad… y sobre todo que esté bien comunicada. ¿Conoces bien a tus usuarios? ¿Saben lo que esperan de ti y puedes responderles a la perfección? Si la respuesta es negativa solo puedo recomendarte que investigues y analices hasta que lo tengas claro, porque hasta que no estés seguro no vas a poder crear una estrategia online coherente, mucho menos una estrategia SEO (y el tema, el tono y el formato de los contenidos es una parte esencial de ambos puntos). Así que, conoce a tu audiencia, asegura la parte técnica y hazlo mejor que los demás. Ese es el secreto de escribir textos SEO.

Contáctanos

Si fuiste VICTIMA de algún ataque informático en tu pagina web, contáctenos y lo ayudaremos a recuperar si sitio web.

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[frikerioblog]

Zool (Gremlin, 1992) es otro de esos juegos que quedaron grabados en mi memoria jugona de los 90, fundamentalmente por tres motivos. El primero es que el protagonista era un Ninja, y los Ninjas molan si o si. El segundo es que era una conversión de Amiga (yo tenia un PC) y el tercero es que se vendía como la alternativa a Sonic para Ordenadores domésticos.

¿Era la segunda afirmación cierta? Seguid leyendo para saberlo.

Lo primero que vi del juego, antes incluso de probarlo, fue la publicidad del mismo, ilustrada por una extraña criatura, combinación de hormiga y ninja, que aparecía en las publicaciones de la época. Recuerdo que incluso hice un dibujo de la misma fascinado por el concepto (los ninjas en los 90 eran trending topic). Posteriormente, probe el juego en un Amiga 500 y automaticamente me enamore de él.

No diremos que estaba a la altura de Sonic (eso son palabras mayores) pero sí que era un excelente juego de plataformas. Rápido como él solo, pero que requería algo más que reflejos para terminarlo y paciencia para dominarlo. Aquí el componente de exploración era más acusado y necesario que en Sonic, dado que sin recopilar cierto número de objetos, era imposible terminar las fases. Aun así, la influencia de Sonic campa a sus anchas por todo el código de la creación de Gremlin, cambiando anillos por chuches, al menos en su primer mundo.

Asi se las gastaban en Amiga Action comparando Zool y Sonic…

Con los caramelos y las chuches llegamos a una de las curiosidades del juego; estaba apadrinado por la hiperfamosa marca ChupaChups, cuyo logo adornaba la primera fase del juego. Posteriores niveles no tenían dicho patrocinio por doquier pero con la primera fase, uno ya tenía bastante azúcar para varios días.

Zool me engancho muchísimo, sobretodo porque en PC, que fue donde lo jugué, era una conversión buenísima. En mi 286 a 20mhz el juego era rápido y suave. Incluso la música que salía por el altavoz interno era razonablemente decente, aunque los efectos sonoros parecían chirridos.

La variedad de mundos conseguía que el juego de Gremlin no cansara a las primeras de cambio. Cada uno de ellos se dividía en 3 subniveles con la misma temática. Tras las chuches y ChupaChups, el segundo mundo nos llevaba a un recorrido poblado por instrumentos musicales, notas y altavoces. Creo que es el nivel más divertido de todos y con el que más disfruto cada vez que lo juego. El tercer mundo, dificilísimo, nos hacía cruzar un bosque lleno de vegetales y hortalizas. El cuarto estaba dedicado a herramientas y debíamos luchar contra martillos y serruchos, mientras saltábamos entre plataformas regadas con aceite, todo un reto.. La penúltima fase dedicada a los juguetes era un maldito horror de dificultad y no logro recordar si llegue a pasármela en alguna ocasión o incluso si llegue a finalizar el juego en su último nivel, cuya temática era la de una feria. También existía una fase extra que aparecía entre mundos, bajo no sé que criterio. Era un auténtico matamarcianos en el que Zool, montado en su nave, debía terminar con sus enemigos al más puro estilo R-Type. Recuerdo que odiaba estos niveles.

Hay que comentar, que si bien Zool fue portado a la mayoría de sistemas de 16 bit de la época, las conversiones a consolas eran notablemente diferentes al original de amiga/PC. Las fases son más cortas y los controles diferentes. De hecho, en mi afán por rejugar el juego, intente hacerlo con las versiones de Megadrive y SNES, pero el diferente control y mapeado me hicieron desistir de ello. Las adaptaciones portátiles no las he catado, pero tengo que intentarlo con la de Game Boy, dada mi adoración por el sistema portátil de Nintendo. En todo caso, si queréis intentarlo, elegid la versión de Megadrive, pues la de SNES es una conversión regulera tirando a mala.

Aun con su elevadísima dificultad y control difícil de dominar, Zool siempre será uno de mis plataformas preferidos, y una de las mayores alegrías que me lleve jugando con mi querido PC 286, una de esas que conseguía que me olvidase de la envidia sana que tenía por del Amiga 500 de mi amigo Javi….

Zool, el Ninja de la nª Dimension Zool (Gremlin, 1992) es otro de esos juegos que quedaron grabados en mi memoria jugona de los 90, fundamentalmente por tres motivos.

[otoexpo]

Shopee bongkar kebiasaan belanja cowok lewat 'BRO CODE Vol. II'

Shopee bongkar kebiasaan belanja cowok lewat ‘BRO CODE Vol. II’

OTOExpo.com – Shopee, perusahaan e-commerce di Asia Tenggara dan Taiwan, mengadakan acara Bongkar Kebiasaan Cowok lewat “BRO CODE Vol.II” yang bertujuan untuk membongkar pilihan barang cowok pada saat berbelanja online sekaligus mengetahui bagaimana cara mendapatkan barang yang diinginkan dengan mudah.

Shopee juga menghadirkan kembali fitur “Pasti Ada”, yaitu jaminan bahwa pengguna dapat…

[geshabinteriorismo-blog]

Hola a todos, amante de las furgos en todos los sentidos, no iba a ser menos con las “food trucks” o es español “camiones de comida” o “camiones restaurante”. A parte del diseño, que es en lo que me voy a centrar hoy ( …no soy experta culinaria como para hablar de la calidad de la comida…), las food trucks tienen un origen y una historia curiosa que no podía dejar de compartir con vosotros.

  http://www.aacatertruck.com

http://www.aacatertruck.com

http://www.aacatertruck.com

El primer concepto de un camión-comida fue un carro tirado por caballos en el Antiguo Oeste en Estados Unidos. Este concepto fue llevado para ir a eventos y servir la comida a los hombres que trabajan en las llanuras. Después de que la carreta se estaba convirtiendo en un éxito, mejoraron la movilidad mediante la implantación de estos en servicios de alimentos con vehículos motorizados. En los años 50 se popularizaron las Canteens, donde además ya podían cocinar en el mismo truck. La recesión económica en EEUU del 2007, menos poder adquisitivo y más paro, brillantes chefs decidieron reinventar el fast food tradicional de los food trucks en comida ambulante de altísima calidad y creatividad.

Parece que es España se empieza a ver cada más, en Barcelona más que en ningún sitio, y sinceramente, molan mucho. Comprar comida en la calle en nuestro país no es tan común, por eso yo creo que si estás pensando en hacerlo, el diseño de la furgo tiene que ser muy personal y tiene que verse a golpe de vista que es lo que está ofreciendo.

La Vanguardia

Si quieres ofrecer productos naturales y ecológicos, la madera tiene que ser tu aliado. Colores blancos, cremas y toda la gama de los cálidos va a expresar una filosofía sostenible, que junto un buen producto será todo un éxito seguro.

Lo que si he podido encontrar son mini furgos para eventos ocasionales y parece que el rollo retro y vintage está en auge.

http://www.foodgarage.es

Otra tendencia es la venta de cerveza artesanal y las furgos discoteca. A mi me gusta un tipo a esta, chapa negra y madera, una combinación de los más cool.

Espero que os haya gustado mi selección, si estas pensando en diseñar una, no dudes en contactarnos, nos encantan los retos y sería un sueño tener un proyecto de este tipo en el estudio.

Feliz semana !!!

  Las Food trucks más molonas Hola a todos, amante de las furgos en todos los sentidos, no iba a ser menos con las "food trucks" o es español "camiones de comida" o "camiones restaurante".

[blog-babyllamabeard-posts-blog]

Erin Molan’s NRL Footy Show replacement host as the show changes tact again

Erin Molan’s NRL Footy Show replacement host as the show changes tact again

CHANNEL NINE has announced who will be Erin Molan’s replacement will be when she goes on maternity leave from the NRL Footy Show.

Molan will be replaced by James Bracey, who currently hosts the network’s weekend program, Wide World of Sports.

The program, which has been struggling in the ratings stakes will also change its format when Molan goes on maternity leave in mid-May.

Bracey will host…

[diegokandanga]

Metas que impulsarán tu estrategia de Marketing Digital

Los objetivos son el primer paso para cualquier estrategia de marketing, pero en realidad pasar al siguiente sin agregar las metas sería un error según mi experiencia. Para mi las metas son  la parte cualitativa de todo este trabajo, cosas que quizás en un objetivo no quedan clara, pero en una meta si 😉 A continuación os compartiré diferencia entre objetivos y metas, razones para definir metas y sobre todo algunos ejemplos de metas que podéis crear para impulsar vuestra estrategia de marketing online.

¿Por qué definimos metas?

Porque nos impulsa a conseguir lo mejor

Porque nos ayuda a querer más en vez de conformarnos

Porque nos ayuda a potenciar nuestra estrategia

Por qué un objetivo no es lo mismo que una meta

Aunque parezca que es lo mismo, no lo es, a continuación os dejo unos ejemplos para que veáis la diferencia entre objetivos y metas de marketing. Los objetivos son más determinantes y específicos, las metas son más genéricas, aspiracionales y cualitativas. En ocasiones las metas son intangibles y abstractas y aún así molan 😉

Ejemplo 1

Objetivo: Conseguir más engagement en Facebook

Meta: Mejorar la relación entre marca y fans (más transparencia y menos venta)

Ejemplo 2

Objetivo: Hacer una campaña de relaciones públicas para aumentar ventas

Meta: Hacer que el TOP 5 de medios publiquen noticias de la marca

Ejemplo 3

Objetivo: Mejorar la atención al cliente en Internet

Meta: Disminuir  las quejas provenientes de RRSS o simplemente reducir el tiempo de respuesta a través de Twitter

25 metas que impulsarán tu estrategia de marketing online

Anticiparse a las necesidades de los clientes antes de que lleguen cabreados por atención al cliente, esto se consigue analizando las peticiones que hacen inclusive cuando no mencionan a la marca.

Aumentar el tiempo de visita en la web de conversión, esto optimizando la web y haciéndola más atractiva se consigue.

Mejorar la calidad de los leads captados, en vez de irte a cantidad vete a calidad.

Mejorar la percepción que tienen los usuarios de la marca, con una estrategia basada en transparencia y entretenimiento se puede conseguir.

Hacer que los clientes vuelvan a repetir compras por su grata experiencia.

Entablar una relación de confianza entre marca y fans.

Cambiar la percepción de los fans con respecto algo concreto de la marca.

Educar a los clientes con contenidos relacionados a la marca, esto a través de tutoriales y vídeos puedes conseguirlo.

Crear una relación de lealtad entre marca y fans.

Conseguir que publiquen medios de referencia a la marca.

Conocer más los gustos del público. A través de preguntas rápidas esto es muy fácil de saber, os dejo el ejemplo del artista El Pescao que quería saber la edad de sus seguidores y les preguntó para luego sacar su propia media.

Genera el contenido que ayude a convertir a tus fans en clientes.

Crear una comunidad en vez de una página o perfil con miles de fans que sólo reaccionan a veces. La comunidad siempre reacciona 😉

Aumentar los comentarios positivos relacionados a a la marca.

Crear experiencias positivas a través de contenidos de valor y entretenimiento.

Conseguir acuerdo con partners para llegar a más personas.

Aumentar las recomendaciones hechas por clientes.

Probar nuevas ideas y acciones que mejoren la situación de la marca en Internet.

Impulsar a los fans a generar contenido para la marca. Esto con promociones es fácil de conseguir.

Convierte a tu marca en la líder de su territorio.

Inspirar al público con ideas frescas para utilicen los productos y servicios de la marca.

Conseguir entretener a la audiencia a través de una buena estrategia de contenidos.

Generar conversación constante con el público.

Medir todas las acciones que realizas con tu marca para verdad ver el ROI.

Ser lo más personal y transparente en los mensajes de la marca.

No busques inspiración, se la inspiración Click To Tweet

Checklist para crear una estrategia de marketing

De todas formas si quieres saber más sobre estrategias de marketing te invito a leer mi post sobre todo lo que tienes que tener en cuenta antes de crear una estrategia y mientras la estás creando.

“Checklist para diseñar una estrategia de marketing online que de verdad funciona”

  The post Metas que impulsarán tu estrategia de Marketing Digital appeared first on Vilma Núñez - Consultora Estratégica de Marketing.

from Vilma Núñez – Consultora Estratégica de Marketing https://ift.tt/2IwbUMy via IFTTT

[justforrealgirls]

Camisetas molonas de hombre, ¡también pueden ser de mujer!

Camisetas molonas de hombre, ¡también pueden ser de mujer!

No sé si a ti también te habrá pasado, pero cuando voy de compras con mi chico, ¡siempre me molan más las camisetas de hombre que las de mujer! Y es que en cuanto a camisetas se refiere, creo que siempre salimos perdiendo en lo referente a sus diseños. Hay que reconocerlo, las camisetas de mujer suelen ser un poco “ñoñas”. Pero espera, que no se te encienda la vena, ¡yo también soy de las que…

[dtondonia]

http://ift.tt/2tIcPpl

La empresa norteamericana Hemp Blue Jeans se ha propuesto devolver al sector textil estadounidense uno de los materiales que más importancia tenía por los años 60: el cáñamo. Con la planta, diseñan desde camisas a pantalones vaqueros.

La marca de pantalones que os mostramos hoy basa parte de su producción y confección de tejidos en el cáñamo. La marca estadounidense Hemp Blue Jeans tiene por objetivo, más que normalizar el uso del cáñamo, devolver al mercado norteamericano productos producidos por una planta que todavía en muchos estados del país está ilegalizada.

Hemp Blue Jeans

La historia de esta novedosa marca de ropa comenzó en 2015, tras una perfecta y efectiva campaña de crowfunding en Kickstarter tras la cual, se pudo fundar la empresa. Comenzaron diseñando y vendiendo pantalones vaqueros hechos en un alto porcentaje con cáñamo, pero a medida que han ido creciendo han podido ir incorporando más tipos de prendas de ropa, como camisas o incluso vendiendo hasta velas que al derretirse se convierten en una loción hidratante para la piel. Tienen línea para chicos y para chicas y la verdad es que molan bastante.

http://ift.tt/2tI5sOu

Hemp Blue Jeans: ropa sostenible y responsable con el medio ambiente

Hemp Blue Jeans no quiere ser tan sólo una marca de ropa. Para ellos, la responsabilidad social que han adquirido como empresa es mucho más que vender artículos de moda. Desde que comenzaron el proyecto, han tenido por objetivo en palabras de uno de sus diseñadores Alfredo Settimio:

‘Devolver y promover el cáñamo, un material que era importante para diferentes sectores de la industria estadounidense y ahora está completamente olvidado’

Para Hemp Blue Jeans, el cáñamo se asocia con los mismos valores que ellos quieren promover y significar para componer su referente como marca; Sostenibilidad, conciencia social, activismo y confiabilidad. De hecho, se han puesto como meta, demostrar a todos sus clientes ya no solo la fiabilidad de los tejidos confeccionados con cáñamo, si no que poner en la palestra todos los beneficios que puede aportar, ya que según explican en su web, sus pantalones vaqueros son más resistentes, más absorbentes, transpirables y con una cualidad novedosa: sus sorprendentes propiedades antimicrobianas.

Pantalones Hemp Blue Jeans

De momento sus pantalones sólo se pueden adquirir en la red, pero ya tienen un variado catálogo con líneas de moda para hombres y mujeres. Así que ya sabes, si quieres unos buenos pantalones vaqueros y además quieres contribuir con el medio ambiente Hemp Blue Jeans debe ser tu elección.

La entrada Hemp Blue Jeans: Ropa sostenible hecha de cáñamo aparece primero en Nekwo.