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theoldestsoultrilogy · 5 years

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First and foremost, it saddens and sickens me to hear that yet another Hollywood child star has died. The world woke up to the shocking news this morning that, according to about 20 billion articles online which all contain a freakishly consistent uniformity,

“Cameron Boyce, best known for his roles in a number of Disney Channel films and television shows, has tragically passed away at the age of 20. According to Boyce’s family, the young actor, dancer and singer passed in his sleep after suffering a seizure, the result of an ongoing medical condition.”

This young, absolutely adorable, freckle-faced boy at the beginning of his life is now gone. For good. How are we to make sense of this utterly tragic news? But, what if I told you, like with most if not all child star deaths, all is not what it seems.

What if you knew there was more to the story? A lot more.

It took me less than 20 minutes of digging to connect Cameron Boyce to shady charities involved in child slavery, pedophiles and predators, and dicey elites like Richard Branson. All while the evil overlords at Google seem to have begun dramatically ratcheting up their control of the flow of information. These draconian measures seem to have increased in the past week, which was not a good one for squeaky clean, allegedly family friendly Disney.

https://twitter.com/Tiff_FitzHenry/status/1145017021794529281

Disney megastar Bella Thorne revealed that she was being molested from the time she was 6-14, AND EVERYONE AROUND HER KNEW, AND NO ONE DID ANYTHING.

I want you to think about that for a moment. Let it sink in. Who could or would allow the sexual abuse of a 6 year old to go on? Why might they do this?

Once you begin to allow yourself to mull these horrific questions, and mull them we must, you’ll start to find the timing of Cameron Boyce’s sudden death particularly odd. Are other Disney child stars, with stories like Bella’s to tell, becoming emboldened? Had Cameron experienced similar things? Did those closest to him turn a blind eye? How plausible is it that a person who’s been famous for 11 years dies suddenly of a supposed health condition that’s serious enough to take the life of a perfectly healthy-seeming 20 year old and yet this mystery condition has never been mentioned before? Not anywhere that I can find at least.

Today I just want to present you with 10 relevant facts you likely may not know about Cameron Boyce his career and the people who surrounded him, but as always I want you to draw your own conclusions, think for yourself, and feel free to share your thoughts with me on Twitter.

Start here: Cameron’s IMDB. It is extensive and includes not only a long list of Disney shows and films such as Jessie, Shake It Up, Good Luck Charlie, and the recent Descendants, but also Grown-Ups and Grown-Ups 2, a new TV series called Paradise City (a spin-off of the very obscure and not successful 2017 film American Satan) cause, obviously.

As well as films such as Mirror and Eagle Eye which Cameron starred in alongside fellow former Disney kid Shia LeBeouf

and Cory Booker’s reluctant “girlfriend” Rosario Dawson, whom an inside source has shared with me has no say in the situation whatsoever. A virtual slave.

https://twitter.com/Tiff_FitzHenry/status/1144082428551712768

Alright, here we go.

1. SOCIAL MEDIA DEATH HOAX IN 2017

When you start to understand more deeply that the information that reaches you is being shaped and molded in order to shape and mold YOU, and that celebrity influence is owned and controlled for the very same reason, you’ll begin to look at things like “leaked nudes” and even “death hoax’s and rumors” a little differently. You’ll start to consider that perhaps these are tools used to influence the influencers, to modify behavior when they’re off message, or stray from their instructed course. Here Cameron Boyce and his Descendants co-star Dove Cameron joking about the ‘death hoax.’

But can you imagine anything more traumatizing than seeing headlines tearing across the internet announcing your own death to the world? Consider the possibility that things like fear, humiliation, and loss of control are used to keep celebrities in line. Consider the possibility that this was a veiled threat.

Case in point, the front page headline on Snapchat the very next day after the recent bombshell Bella Thorne interview [posted above] went viral.

The humiliating ‘story’ was snagged from a random Instagram post back in 2016, but it just happened to be front page news the day that articles in major outlets were carrying the story of the revelations from her recent interview.

For the record, Bella herself retweeted the video of her interview from my original tweet. Kinda makes you think, right?

2. MEET KENNY ORTEGA

Friends, if you haven’t heard the name Kenny Ortega, I guarantee that you soon will. He is an A-list Hollywood Choreographer and Director whose #MeToo moment is rumored to be decades overdue. He is the Director of Cameron Boyce’s most recent Disney project, the Descendants (parts 1, 2 and 3) where he played the fictional son of Cruella De Vil.

With a long list of impressive credits including everything from Disney’s Newsies, and the mega-hit High School Musical franchise to Dirty Dancing, and Pretty in Pink, as well as a distinguished run directing iconic music videos and live tours for the likes of Gloria Estefan and Michael Jackson, Kenny Ortega is the Hollywood equivalent of a mafia ‘made man.’ As if to prove it, which the cult loves to publicly do, Netflix (cough cough the C.I.A.) just entered into a very lucrative multi-year overall deal with Ortega, announced April 9th 2019.

So, how does one become a ‘made-man’ in Hollywood?

There are several ways, all of which involve selling your soul.

One way is to appear as the key witness in the $40 million dollar wrongful death lawsuit brought by Michael Jackson’s mother and three children, and lobby on behalf of concert promoter AEG.

‘He wasn’t being very responsible!’ This Is It producer Kenny Ortega testifies Michael Jackson and Conrad Murray were to blame for untimely death

What’s the big deal anyway? Ortega’s longtime ‘friend’ and admitted ‘greatest inspiration’ is already dead, Dr. Murray is in prison and everyone who profited the most off MJ rode off into the proverbial sunset. Zero accountability. Suffice it to say, Kenny Ortega is on Paris Jackson’s very telling shit list, right next to Oprah and David Geffen.

3. CRAZY DAYS AND NIGHTS

Another way to get on the inside of the Hollywood Prison Pyramid is to be a compromised and or compromise-able person (depending on what level you’re at.)

You see, Hollywood might look like it’s about movies and TV shows and acting and stuff, but it’s really just about something called “controlled influence.” It’s about owning and controlling all those who are ‘given’ the platform to influence YOU. In order to get that platform you have to be ‘willing to do anything.’ Even as a screenwriter with several hot projects, I was instructed to say these very words. Words which I was told, in no uncertain terms by my high powered agent, that the head executives at places like ABC (Disney) were waiting to hear me say. Yeah, let that sink in.

And, think about it, isn’t it easier to own people who routinely do things that could put them in jail if anyone ever found out? This is why sick degenerate behavior is rampant amongst the influential. They’re not only enabled to get away with it (see Bill Cosby, Harvey Weinstein, Matt Lauer, Louis C.K., James Gunn, Brett Ratner, Les Moonves, etc.,) criminal behavior is encouraged! Yes, Hollywood and Washington are a cesspool by design! Neat, right? 🙄

It’s my opinion that the death is referring to Cameron, the ‘director’ is Kenny Ortega, and the franchise is High School Musical or the Descendants, where underage actors and actresses were and are being ‘turned out’ — all as a part of this cesspool system. When it comes to the children, it’s the parents who sell their soul on their behalf.

There’s a long list of Creepy Kenny Ortega stuff to dig up, the latest clip wigging people out is his handsy way with Cameron Boyce’s Descendants co-star Dove Cameron.

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Moving on.

4. THE KENNY ORTEGA JEFF BEZOS CONNECTION

As if you needed one more reason to claw and hiss at Kenny Ortega should you ever encounter him, he’s been involved with C.I.A. Amazon Jeff Bezo’s now ex-wife’s ‘anti-bullying’ organization, Bystander Revolution, which she founded in 2014 for whatever dumbass reason.

No seriously I bet this foundation is really changing the world you guys (she said SUPER sarcastically)

5. ORTEGA, EISNER, SANDLER OH MY!

You can learn a lot by who says what, and when. The very first ‘public figures to address Boyce’s death on social media this morning was Kenny Ortega, followed by Disney CEO Michael Eisner, and quickly thereafter by Adam Sandler. Sandler wrote, starred in and produced Grown-Ups and Grown-Ups 2; Cameron Boyce appears in both.

To the keen observer, this little tweet parade felt extremely coordinated, intentional and quite frankly pre-planned.

View this post on Instagram

My Love, Light and Prayers go out to Cameron and his Family. Cameron brought Love, Laughter and Compassion with him everyday I was in his presence. His talent, immeasurable. His kindness and generosity, overflowing. It has been an indescribable honor and pleasure to know and work with him. I will see you again in all things loving and beautiful my friend. I will search the stars for your light. Rest In Peace Cam. You will always be My Forever Boy! 💔

A post shared by Kenny Ortega (@kennyortegablog) on Jul 6, 2019 at 7:42pm PDT

“My forever boy.” Yeah, that’s not creepy at all. Ortega later clarified that this was a Peter Pan reference, which makes it even worse if you understand the pedophile troupes in Peter Pan.

https://twitter.com/RobertIger/status/1147858501021995008

https://twitter.com/AdamSandler/status/1147859788794961921

Nice picture Adam, real subtle. Don’t worry, you’re ‘signal’ has been sent and received.

Adam is being such a good cabal puppet these days ya’ll.

Here you see he’s being rewarded:

Netflix reveals 30M accounts viewed Adam Sandler-led ‘Murder Mystery’

At a time when box office is limping along like the terminally wounded wildebeest it is, allegedly this film would have CRUSHED opening weekend, had it been released at the box office of course, which it wasn’t. I guess we’ll just have to take Netflix’s word for it since they (somehow) get to keep all their data to themselves for whatever as yet explained or justified reason! 👍

Now that I think about it, there’s someone else who does that too. They’re really powerful and super secretive, who is that again? Oh that’s right, it’s the C.I.A.! (Netflix is the C.I.A.)

I’m sure the fact that Murder Mystery was filmed at cabal kingpin George Clooney’s favorite lake in Italy where weird high brow art/child trafficking things go down, and written by an actual fucking Vanderbilt has nothing to do with anything.

I’m sure all that’s random. It’s not like there’s this handful of psychopathic elite bloodline families feasting on the blood of children who’ve held humanity hostage for generations or whatever.

Alright, onward internet friends. As you may have noticed, there are thousands of images of Cameron Boyce online. You have to really search to find this one where he’s got two fingers framing his left eye and covering his mouth, as if he’s been silenced by some group (hint: see above paragraph).

Well done, Adam. Good thinking choosing this picture to post alongside your tribute. This might even get you an Emmy nomination. You see, Adam isn’t bloodline, so he has to do stuff like this to keep his cult membership in good standings.

Note another very recent sudden celebrity death. This is Mac Miller’s final Instagram photo, which posted just hours before his death by ‘accidental overdose.’

Well would you look at that, 2 fingers framing his left eye, and his mouth covered. Almost as if it’s a sign to others not to speak out or they’ll whack you

Here’s the final Instagram picture Cameron “allegedly” posted of himself, also just hours before his death. There’s that left eyes again. Hmmmm.

6. CREEPY JOE BIDEN

Cameron introduced former Vice President Joe Biden at his Biden Courage Awards back in March. Today, Biden tweeted his condolences.

https://twitter.com/JoeBiden/status/1147991178689810437

I think we can all agree that children and Joe Biden don’t mix.

youtube

6. HE RECENTLY FIRED HIS AGENT OVER SEX ASSAULT CHARGES

After Stranger Things child star Finn Wolfhard fired APA agent Tyler Grasham over sexual abuse allegations which came to light, Cameron, who was also represented by Grasham, fired him the same week.

However, in predictable Pedowood fashion, the LA prosecutor won’t prosecute the felony rape charges from multiple accusers. Now it looks like he’s escaped criminal charges altogether, and Hollywood is even looking at rehiring him in a talent agent capacity.

At this point, there’s no disputing that Hollywood protects pedophiles. The question you should be asking yourself is, why?

7. RECENTLY DISCUSSED THE DARK DAYS

“For about a year of my life, if I didn’t have to leave my house, I wouldn’t,” he said in a recent interview of his darkest period. “It was a bad way of dealing with fame, but it’s a scary feeling to know that everybody is looking at you all the time.” Cameron has learned to cope with it, though, and is adamant that he’ll use his platform of over 7 million Instagram followers for good. He’s started working with a charity called The Thirst Project, and is spreading the word about the group’s push to bring clean water to millions around the world who desperately need it.”

8. THE THIRST PROJECT / WE CHARITY

It appears that Cameron Boyce was involved with two separate but equally suspicious charities (side note: charities are just slush funds for rich people).

The Thirst Project’s list of partners includes the notoriously dicey Clinton Charities among multiple Hollywood studios. By its own admission they appear to be all about water but in reality focus most heavily on tailoring curriculum to influence political activism in school children in the United States (which is what the very powerful are most focused on right now).

Similarly, WE Charity, formerly known as Free The Children, is “an international development charity and youth empowerment movement founded in 1995 by human rights advocates Marc and Craig Kielburger. The organization implements development programs in Asia, Africa and Latin America, focusing on education, water, health, food and economic opportunity. It also runs domestic programming for young people in Canada, the U.S. and U.K., promoting service learning and active citizenship.”

So, the same thing.

This link is a must read eye-opening article about the 2 brothers who started We Charities – The Cult of Kielburger

We Charity – connected to child slavery

We Charity is connected to Unilever, Microsoft

We Charity – connected to Richard Branson. The brothers co-authored a book with Holly Branson, daughter of Richard Branson. Richard and Holly also produced the docu-series Shameless Idealist with the We Charity founders.

I am certain there is much more to be unearthed down the rabbit hole of these two charitable foundations/elite slush funds. For Cameron’s part there’s a good chance he was either unaware of the corruption or if he was aware, involvement was not his choice but a decision that was made for him.

Side note, Necker Island (Branson’s) is about thirty five miles from Epstein’s island.

You know Jeffrey Epstein who was arrested Saturday and being arraigned as we speak for running an international child sex trafficking operation to entice, entrap and ensnare elites particularly in Hollywood, DC and the UK, in order for even more powerful people to control their influence. His indictment was unsealed at 9am this morning.

Is it all connected?

9. HOLLYWOOD GAY MAFIA

Michael Ovitz, once President of Disney and founder of Hollywood mega agency CAA, who was run out of town, famously said that Hollywood is run by a cabal led by Dreamworks co-founder David Geffen which Ovitz described as the “gay mafia.”

Here’s a little deep dive on Geffen/Oprah

In addition to Geffen, the list he rattled off of this “gay mafia” included The New York Times Hollywood correspondent Bernie Weinraub, Disney Chairman (and former employer) Michael Eisner; Bryan Lourd, Kevin Huvane, and Richard Lovett, partners at CAA, Universal Studios president Ronald Meyer (Ovitz’s former partner at CAA); and Barry Diller.

In regard to Cameron, I can’t help but think twice about the very first episode of Disney show Jessie, his break out role. For a good portion of the episode, he’s in his underwear.

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It is no secret that young boys are systemically abused in Hollywood, but how deep does all this really go?

10. DEBBY RYAN

Cameron’s Jessie co-star Debby Ryan started her career on Barney and Friends

Alongside future Disney starlets Selina Gomez

And Demi Lovato

If you remember, the actor who played Barney was arrested for selling child pornography of children as young as 10.

After that, Debby Ryan had a stint on the Disney show Suite Life on Deck for which Disney hired Brian Peck to work as dialogue coach with the kids, after he’d been to jail for child molestation and was a registered sex offender.

Yes, you heard that right.

Disney hired a convicted child sex predator and registered sex offender to work on their children’s show. Did I mention he was hired specifically to work with children?

Brian Peck remains a registered sex offender to this day and was still being employed by Hollywood as recently as 2016.

Ryan was also featured on The Jonas Brother’s, Wizards of Waverly Place and Hannah Montana before getting her big break and a starring role in her own Disney Channel show, Jessie.

We’ve all watched the personal issues Gomez, Lovato and Debby Ryan have had over the years. It’s time we understand what we’re looking at, a system I call The Prison Pyramid.

Conclusion

I hope you’ll dig further into all these data points and start to connect all the dots that need connecting. Cameron Boyce’s death strikes at the heart of why I’m building a new Hollywood.

Love and Light to all.

In Unconditional Love,

Tiffany

Cameron Boyce, Pedowood, and The Disney Death Machine First and foremost, it saddens and sickens me to hear that yet another Hollywood child star has died.

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wesleybates · 4 years

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Content Marketing Strategy Is The Secret Sauce For B2B Sales

We see internet disruptions every day. The results of which are obvious in highly visible industries, such as media and publishing, music, consumer products, advertising and more.

It has also affected the way B2B companies go to market. Most notably, on the marketing side where advertising has become more competitive, less effective, and usually reaches a point of diminishing returns.

In fact, it’s become so difficult to figure out where our target audience is consuming information, it’s no wonder why marketers are so frustrated.

From a sales perspective, the internet has put a serious damper on the sales person’s ability to prospect. No one wants to talk to them. Most aren’t equipped to prospect online. After all, that’s not covered in sales training. And because they’re under pressure to make quota, most will give up too early. So they go back to doing what they’ve always done—make calls, send emails and go to networking events and conferences.

What’s Different?

This subtle disruption may be showing up in several ways:

• Your revenue has remained flat, or it has steadily declined, year over year–all despite being in an industry growing up around you, or a growing economy in general. • Or, maybe your company has a revolving door of sales people, who are in and out faster than you get to know their names. • Perhaps you’ve always relied on referrals, and maybe you still get them, but it’s not going to be enough to grow revenue like you want. • And you might have noticed an increased animosity between sales and marketing departments. After all, marketing believes they’re doing great because the web traffic is up. Sales thinks the leads are terrible and marketing isn’t doing enough for them.

The Marketing Shift

Investing in marketing has always been dicey for companies with a complex sale. I’m defining complex here as any company with a product or service that requires a sales person to touch it before it becomes a deal. These products and services are usually costly to purchase, have long sales cycles, require education and consultation, and result in some sort of customized solution.

Many B2B CEOs that I’ve talked to are still hesitant to shift dollars into a demand generation system because they haven’t been able to measure marketing success very well in the past.

And even with internet measurement tools like Google Analytics, the measurement is still at the campaign level. In other words, branding and awareness marketing activities will always be difficult to measure when it comes to the true impact on revenue.

Therefore, simply making a larger investment in marketing and assigning a series of new projects (like starting a blog) won’t get you where you need to go in the digital world. Marketing people of the past are ill-equipped to handle lead generation through content marketing.

And here’s why: Over the last 10 years, the sales model has begun breaking down. A good sales person used to be able to prospect enough with the phone, email, networking and knocking on doors to fill their calendars with appointments.

All they needed from marketing was branding and awareness, which is why most marketing people are trained this way.

In fact, as a B2B marketing director in the late 90s, I remember our sales people telling me: “I just want them to have heard of us when I call them.” And therefore, we focused our marketing efforts on mass media—mostly advertising and public relations to get the word out so that our sales people had some air cover. We also developed brochures, websites and sell sheets to help them close deals.

Today’s Sales Cycle

But today, sales people are finding it more and more difficult to get into enough sales conversations to make quota. Branding simply won’t open enough doors.

It’s not that we ever wanted to talk to a sales person, but it was necessary when it came to getting the information we needed.

Think about even a simple example of how you might buy a TV today as opposed to 10 years ago. Back then, you would go to Best Buy, find a salesperson, and start asking questions so you could make the right purchase.

Today, you’ll most likely do an internet search first, read reviews, shop for best pricing, and so on. Now, when you do show up at Best Buy, you’re armed to the hilt with information. So how likely are you to talk to the sales person?

My response when they ask me if I need help is usually, “Where are the TVs?” Or, “Your website says you have the Samsung model XKY in stock—can I take a look?”

Sales is Struggling

This same buying process is happening today with every B2B company, whether they know it or not. People are starting their searches for answers on the internet first. They will reach out to sales people, but only when they are ready to buy.

And because people are diagnosing their own problems and prescribing their own solutions, they often get it wrong.

Take the marketing automation industry for example. Do you know of a company that has bought Marketo, Pardot, Eloqua, Hubspot and more, just to have it sit on the shelf collecting dust? They grossly underestimated what it would take to operate them effectively, but it was the answer to their marketing problem, right?

If they’d been willing to talk to a sales person first, they would have told them what’s involved, what the team should look like, options for finding the right resources, and an estimate of what it might cost so a strategy could be prepared before spending any money on technology.

This is especially true if your sales people are selling products and services in an emerging industry. Prospects may not even know that they have a problem in the first place.

So if they’re not willing to take your call, and you can’t figure out where to find them at a conference or networking event, what are you supposed to do as a sales person?

Marketing Must do the Heavy Lifting

Don’t get me wrong. Sales people today are still responsible for developing 1 to 1 sales conversations and running the sales process. They’re still responsible for prospecting and getting into sales conversations. No one is saying they should wait around for the Glen Garry leads from Marketing.

And Marketing is still responsible for branding and awareness—the problem is, it’s not enough to drive one-to-one sales conversations.

The problem for both marketing and sales is that we now have a highly fragmented audience where the marketing activities that we’re used to — like advertising, public relations, SEO and social media — are all having diminishing returns.

And this is important for today’s B2B company. The only metric that matters for marketing is lead conversion. For those of you that know the lingo already, that’s Marketing Qualified Leads (in other words, someone that demonstrates digital behavior) and how many of those turned into sales conversations, or Sales Accepted Leads.

Creating Purposeful Content

If content marketing strategy is therefore intended to convert into b2b sales conversations, each piece that we produce must provide some sort of lead intelligence. Sales can then use this intelligence to try and have a conversation that leads down a buying path.

The bottom line is: if your marketing isn’t putting out content for people to find on a regular basis, you’re missing opportunities. Marketing strategy must be aligned with sales in B2B companies with a complex sale if they’re going to grow revenue—period.

This is important, so I’ll say it again, marketing’s new role in B2B is to drive one-to-one sales conversations digitally where salespeople either have difficulty getting their attention or are unaware of opportunities in the first place. It’s lead generation first, branding second. Branding in this case usually comes as a byproduct of this process when done well.

Even more critical, most innovative B2B companies know that it is now marketing’s burden to build as much of that trust online possible by providing thought leadership and lead intelligence in the form of engaging content that creates a unique experience for the consumer. In short, marketing must do the heavy lifting.

Marketing Like a Media Company

Some time in 2011, the Metropolitan Museum of Art in New York City decided that it could not rely on its 150-year history to acquire enough new audiences—they needed to launch a massive digital initiative.

When your mission shifts from selling product and service to building audience and monetizing it later, how does that change the marketing that you would produce?

For the Met, they do creative storytelling in innovative ways. The example I like to point to is their Artist project series where they brought in 100 famous artists to the museum, put them on camera, and had them talk about their favorite piece and why. Then, they launched the series Netflix-style on their website so viewers can binge watch if they want.

Sreenivasan told me in an interview that he believes the future of every business is storytelling and finding the right way to tell the right story at the right time. And one of the biggest things he’s learned in his tenure at the Met is these lessons apply to every business, big and small, B2B and consumer.

That includes the importance of mobile, social, and video. But most importantly, it’s not about thinking of your audience as millions of people, even though that’s what they have at the Met, but rather it’s about thinking about the right people following you for the right reasons.

The point of this is example is that effective content marketing in B2B means thinking about your audience first, and connecting them with the right message, at the right time, and in the right sequence.

The digital experience must be so good that people want to stay connected to your content, and to have your audience participate in the conversation, you have to think like them.

Now, you certainly don’t have to build an entire news room (although that would be awesome!) but I show you this example because engaging an audience requires marketers to think differently. More like the mindset of a publisher.

In other words, think like a magazine and not like its advertisers. When publishing content, it’s all about what the readers want. It takes frequency (publishing at predictable intervals) and it takes database management (collection of digital behavior) to continuously serve up content that gets your prospect to pick up your publication at the newsstand (or read your email or blog post and want to consume more).

Getting to Know Your Audience

So how does content become a sales conversation anyway? It starts with the creation of content that is going to identify some lead intelligence on a prospect when they consume it. This is why the content strategy that maps to the sales process from the get go is so important.

But even Before you start pumping out blogs and buying marketing automation systems, it’s time to get to know your audience.

Doing that requires involving every part of your team that is client facing– from customer service, to account leads, to sales, to executives. They all know something about the customer that you don’t as a marketer.

For example, you might want to Interview your sales team about the types of customers they target. If they’re face-to-face with a prospect, how do they probe for painpoints? What did the sales conversation in a recent win sound like when they identified them as a prospect? In other words, what was the key issue that prompted the client to talk to you in the first place?

After interviewing colleagues, you can dig deeper by calling your customers and prospects and asking them to validate your assumptions.

Chances are, your customers were facing similar issues in their day-to-day lives as your prospects. Identifying those problems will inspire the content you’ll create to help them solve their problem and hopefully use you to do it.

I should also note that content at the top of the funnel cannot and should not focus on the products and services offered by the company. That comes much later in the sales cycle, when a customer is ready to make a purchase decision and you’re down to answering objections and running sales process.

Once you get that strategy in place and start developing content, you can then start to figure out how you’re going to distribute it so that it gets in front of the right audience and generates leads for sales.

Where to Find Content

If there’s any question about where to get content from, I’ll reiterate that sales and other customer facing job functions are a good place to start. They’re on the front lines with customers and prospects daily. They know what problems they typically solve, what common objections they hear, and what trigger events lead to sales conversations. That’s where you get content topics to generate top-of-the-funnel interest—by focusing on pain, pain, and more pain.

You’re going to need an ongoing process for extracting information from your subject matter experts so that you can communicate in mediums that make sense for your consumer. And you want that anyway because you want quality writing. So say hello to journalists, designers, videographers and other media personnel!

If there’s any doubt as to why many large companies are hiring journalists to write for them, it should be apparent now.

The Sales Pyramid

But anyway, let’s get back to sales and what the process now looks like with a demand generation engine providing marketing qualified leads.

Any good sales prospector should be able to use marketing’s support in the digital world to prioritize his or her prospecting efforts.

Jeb Blount, in his book Fanatical Prospecting, talks about a pyramid of prospecting where top sales performers view their prospect database as a pyramid:

At the bottom of the pyramid are the thousands of prospects they know little about other than a company name and perhaps some contact information. These are the coldest of the cold.

The goal with these prospects is always be moving them up the pyramid by gathering information, and qualifying. At the tip-top are highly qualified prospects who are moving into the buying window.

These are the highest-priority prospects and should be on the top of a sales representative’s daily prospecting list.

Once those top priorities have been exhausted, the sales person can move down the pyramid, following up on Marketing Qualified Leads and using lead intelligence to foster sales conversations.

If your sales people are always working at the bottom of the pyramid (the coldest of the cold) they’re probably not going to make quota. And even worse, if you’ve got good sales people who are always working at the bottom of the pyramid, you risk losing them to a competitor who can help them with marketing leads.

Measurement and Analysis

Of course, companies want to know the what content marketing’s return on investment will be, but it depends on several factors.

Let’s start with whether everyone in the organization has bought into the concept of content marketing. If the CEO is going to spend a few dollars to try it out, and 3 months later decide it’s not working and goes back to hiring more sales people, your ROI will be nada. (I’ve met several CEOs that fit this model exactly.)

Another question is, can you accurately measure your sales process now? In other words, where are your deals coming from now, and what percentage of them do you close?

Also, do you have technology in place such as marketing automation and a CRM, and do your sales people actually use it?

If your answer to all of those questions is yes, then it should be relatively easy to track some pretty significant numbers that will tell you exactly where to spend money and what needs to be fixed.

If not, then this is where you start: getting buy-in for content marketing, establishing a baseline for sales and marketing metrics, developing content, putting in the right technology, testing, and measuring.

If you are generating plenty of leads (or MQLs) every month, the statistics should show how many sales conversations that leads to. From those sales conversations, how many turn into opportunities? And of those opportunities, how many are we closing?

Playing around with those numbers will start to give you a sense of where to spend money.

If you’re closing a large majority of leads that come from various sources, but you don’t have enough “at bats” to move the revenue forward, you’ve got a marketing problem and you need to spend money to produce more qualified leads.

If you’re generating plenty of leads, but they aren’t turning into sales conversations, you could have a problem with the quality of content that your producing, or sales could be ill-equipped to nurture leads and run sales process.

Once you have real data, the measurement can even get more granular.

By determining your overall customer acquisition costs — all the money you spend on marketing and sales people for a given time period divided by the total number of customers you got in that time period — you can calculate all the way down to how much one lead was worth to you.

Content marketing done correctly should be completely measureable, giving you the ability to know where you’re going to have the best return on investment.

Finding the Budget

Acquiring new customers is expensive. It always has been.

Content marketing is no different because it’s a long game, and you should expect to make some significant expenditures in the short term to get it moving. It’s like pushing a giant boulder down a hill—it takes an extreme amount of energy to get it moving, and then it should generate momentum on its own.

So where to find the money for content? A lot of times, it’s about shifting available resources. I know—easier said than done. But If you’re currently spending marketing dollars on pay-per-click ads that have shown diminishing returns, of if you’re currently spending dollars to have a “presence at trade shows,” those are some good places to start.

Another place to look is the expenditures within your sales force. Do you have too many expensive sales people? Can any of the business development and nurturing functions be transitioned to an inside sales team?

But most importantly, stop hiring sales people because they promise a large rolodex of industry prospects that they can bring to the table. The only reason to hire more consultative sales people is that marketing and business development are sending over so many qualified leads that the closers can’t keep up.

Re-allocate and invest that money into a marketing front end that leads with great content that is going to add value to your prospects.

They’ll thank you with their business.

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nancyedimick · 8 years

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Default judgment aimed at deindexing apparently accurate information about person convicted of sex offense

1. Laurence Sharos has what he describes as “a minor criminal record”: In 1999 (when he was 46), he pleaded guilty to “criminal sexual abuse” in Illinois, and was sentenced to a year of probation. The online Illinois state court records in the case are not specific about what exactly Sharos did, and when I asked his lawyers for more details, I wasn’t given any. But according to court records, which report his crime as “CRIM SEX ABUSE/FORCE/1ST,” it appears to have been “commit[ting] an act of sexual conduct by the use of force or threat of force,” which was at the time a misdemeanor. “Sexual conduct” was in turn defined as “any intentional or knowing touching or fondling by the victim or the accused, either directly or through clothing, of the sex organs, anus, or breast of the victim or the accused … for the purpose of sexual gratification or arousal of the victim or the accused.” (The definition could alternatively cover sexually motivated touching or any part of the body of a child under 13, but this likely was not involved here.) The crime therefore was likely unwanted sexually motivated fondling.

The site SexOffenderRecord.com then scraped this information from Illinois court records, and posted it in various places, such as here. That page, for instance, is labeled “Illinois Sex Offender Archive Record,” describes the offense as “CRIMINAL SEXUAL ABUSE/FORCE,” and includes an address and birth date and other material, apparently drawn from court records; similar pages are present on other sites that seem to be connected to SexOffenderRecord, such as SORArchive, PublicRecordRepository, and WebExpressVentures. There’s also a field saying “Supervision/Registration Details / Status: Compliant” on many of the pages (and “Registration Status: Compliant” on a few). A Google search for “Laurence Sharos” finds this information.

2. Now Sharos’s lawyers, Aaron Minc and Debra Horn, have gotten a court order concluding that these pages about Sharos are “false and defamatory,” are false and place Sharos “in a false light,” and “disclosed facts concerning Plaintiff’s private life” in a way that is “not of legitimate concern to the public.” The order specifically refers to plaintiff’s asking that the items be removed from Google, and Horn has indeed so asked. (The order was likely drafted by the plaintiff’s lawyers, as such proposed orders often are.)

Yet it’s not clear that these statements — which the order describes as being “that Plaintiff is a sex offender and or registered sex offender” — are false: Sharos is indeed a sex offender, in that he committed a sex offense. And the pages don’t expressly label Sharos a “registered sex offender” in the sense of indicating that he has been found unusually dangerous enough to have to be on a sex-offender registry; the most that can be said about them is that they have that “Supervision/Registration Details / Status: Compliant” or “Registration Status: Compliant” notation.

I doubt that a reasonable person would read the gist of these statements as being something other than what’s accurate: Sharos has a conviction for a sex offense labeled “criminal sexual abuse/force.” And I don’t think that publishing such data from public records can qualify as actionable disclosure of private facts (see Gates v. Discovery Communications, Inc. (Cal. 2004) and Florida Star v. B.J.F. (1989)). One can argue about the ethics of such posting, in the absence of a notation that the crime is from 1999. (In the past, one might have also faulted the site for charging people a fee to have their records reviewed for possible removal, but that no longer seems to be happening, and wasn’t alleged in the complaint in this case.) Legally speaking, though, I think the posting is likely not tortious, and is indeed constitutionally protected.

Of course, maybe I’m wrong, and Minc’s motion for judgment so argues. Indeed, one case that Minc cited, King v. Semi Valley Sound, LLC (Ohio Ct. App. 2011), concluded that listing a sex offender under the heading “registered sex offenders” is false light invasion of privacy, even though it is not defamation. I think King was right that such a statement wasn’t actionable defamation, since its gist is not materially more damaging than the truth — as the court put it, “being falsely identified as a ‘registered’ sex offender” would not lead a person “to be subjected to ridicule, hatred, or contempt, or injure him in his trade or profession beyond what he would be subjected to simply by being [accurately] identified as a sex offender.” But I think King was mistaken in failing to apply the same analysis to the false light claim. As a different Ohio decision (Mann v. Cincinnati Enquirer (Ohio Ct. App. 2010)) suggested, the principle that a statement isn’t actionable if its gist is accurate, even if one aspect is mistaken, applies to the false light tort as well as the libel tort. Cases from other jurisdictions agree with Mann on this score. Moreover, here Sharos wasn’t expressly labeled a “registered sex offender,” which might make King inapplicable on these facts (though I acknowledge that there was a reference to supervision/registration details and to registration status).

3. But the important point is that these legal questions weren’t seriously debated in this case because the plaintiff got a default judgment, without ever serving the operators of SexOffenderRecord and giving them the opportunity to litigate the case. (When I got in touch with the SexOffenderRecord people a few days ago, after seeing the court judgment, they told me that they had never of the case before.)

Why a default judgment, given that the lawsuit was against the site operators, and not some anonymous commenter? Because, according to Horn’s affidavit accompanying the motion for default judgment,

2. Prior to filing the Complaint in this matter, I conducted a search to determine the address for Defendant www.sexoffenderrecord.com, also known as www.sorarchive.com. I reviewed Defendant’s website but it does not contain any address or other identifying information such as a telephone number or contact information. Additionally, the “contact” page on the website is blank, has no form or any information to send any communication to the site. Therefore, the website provides no means to contact it.

3. I also conducted multiple searches on the Internet to try and determine the owner of the website and/or its location and also looked at various secretary of state websites. Through these efforts, I was unable to identify the address of Defendant or to locate any other identifying information about the Defendant.

Yet if you go to SexOffenderRecord.com, the very top line of the site under the banner has a tag saying “Record Removal Inquiries.” That page has a form through which lawyers can submit record removal requests to the site. I used that form to reach the site, and got a response the next day. Indeed, the site forwarded me what purports to be an item about another matter submitted through that form in May 2015 by Aaron Minc. (Perhaps for whatever reason Minc and Horn thought they wouldn’t get a response through the form — but that’s not what was said in the affidavit.)

What about “searches on the Internet”? If you search Google Scholar for “sexoffenderrecord”, you will find Wilson v. Web.com Group, Inc., which also involves SexOffenderRecord.com and Web Express and mentions Charles Rodrick, who appears to be one of the operators of the site. You’ll also find Stewart v. Oesterblad, which involves the same site and mentions Charles Roderick (with a slightly different spelling than in Wilson) and Brent Oesterblad, who appears to be another of the operators. The information in the records of those cases could likely be used to track down the site operators further.

A Google search for “sexoffenderrecord” also finds a USA Today article about a 2014 verdict against the operators of SexOffenderRecord.com and SORArchives.com, mentioning Charles Rodrick. A Google News search finds the same site. And these are just free searches — Westlaw, Lexis and BloombergLaw searches will find still more.

4. So we have a potentially dicey legal theory for why the statement — labeling someone who committed a sex offense as a sex offender — is legally actionable. The theory might have prevailed in court, if there had been a serious adversarial hearing, but I suspect it wouldn’t have.

Avoiding an adversarial hearing thus likely seemed more helpful to the plaintiff’s argument. And an adversarial hearing was indeed avoided, because the plaintiff’s lawyers got a default judgment.

The justification for the default judgment was that (A) the site “does not contain” “contact information” and (B) “multiple searches on the Internet” failed to “determine the owner of the website.” But the site contains a form that I used to get a response the very next day. And Internet searches quickly find people identified in past cases as being the site’s operators (information that could likely then have been used to get further contact information). Still more evidence, in my view, of how we should be skeptical about many libel takedown lawsuits, which often do involve default judgments.

I emailed Minc and Horn about this, but they would not give me any comments on the record.

Originally Found On: http://www.washingtonpost.com/news/volokh-conspiracy/wp/2017/02/09/default-judgment-aimed-at-deindexing-apparently-accurate-information-about-person-convicted-of-sex-offense/

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wolfandpravato · 8 years

Text

Default judgment aimed at deindexing apparently accurate information about person convicted of sex offense

Why a default judgment, given that the lawsuit was against the site operators, and not some anonymous commenter? Because, according to Horn’s affidavit accompanying the motion for default judgment,

Avoiding an adversarial hearing thus likely seemed more helpful to the plaintiff’s argument. And an adversarial hearing was indeed avoided, because the plaintiff’s lawyers got a default judgment.

I emailed Minc and Horn about this, but they would not give me any comments on the record.

Originally Found On: http://www.washingtonpost.com/news/volokh-conspiracy/wp/2017/02/09/default-judgment-aimed-at-deindexing-apparently-accurate-information-about-person-convicted-of-sex-offense/

#Law #Lawyer

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