#my mudra CEO

[vaibhavkulshrestha01]

Navigating the World of Loans: Expert Advice from My Mudra CEO, Vaibhav Kulshrestha

Introduction

In today's dynamic financial landscape, understanding the intricacies of loans is essential for individuals and businesses alike. To shed light on this topic, we turn to Vaibhav Kulshrestha, esteemed CEO of My Mudra Company, who shares his expert advice and insights on navigating the world of loans. With his vast experience and deep understanding of the financial industry, Vaibhav offers valuable guidance for making informed decisions when it comes to borrowing money.

Assessing Your Needs

According to Vaibhav Kulshrestha, the first step in obtaining a loan is to assess your needs thoroughly. Whether you're a business owner looking to expand operations or an individual seeking financial support for personal endeavors, it's crucial to identify the specific purpose of the loan. By clearly defining your goals and requirements, you can select the most suitable loan type that aligns with your objectives.

Research and Compare Options

In the current market, numerous lenders and loan products are available. Vaibhav emphasizes the significance of thorough research and comparison before making a decision. It's crucial to evaluate factors such as interest rates, repayment terms, associated fees, and customer reviews. By exploring different lenders and loan options, you can find the best fit for your financial situation while minimizing costs and maximizing benefits.

Understand the Fine Print

Before entering into a loan agreement, it's essential to read and understand the fine print. Vaibhav advises borrowers to carefully review all terms and conditions, including interest rates, repayment schedules, penalties for late payments, and any additional charges. Seeking professional advice, such as consulting a financial advisor or legal expert, can provide clarity and ensure that you are fully aware of the implications of the loan agreement.

Evaluate Your Repayment Capacity

One of the most critical aspects of borrowing money is assessing your repayment capacity. Vaibhav advises borrowers to realistically evaluate their financial capabilities and consider how the loan payments will fit into their budget. It's essential to calculate the monthly installment amounts, taking into account existing obligations and potential fluctuations in income. Maintaining a sustainable repayment plan is vital to avoid financial strain and potential default.

Build a Strong Credit Profile

A robust credit profile is crucial when applying for loans, as it significantly impacts the approval process and the interest rates offered. Vaibhav stresses the importance of maintaining a good credit history by making timely payments, minimizing debt, and managing credit responsibly. A strong credit profile enhances your chances of securing favorable loan terms and conditions, ultimately saving you money in the long run.

Seek Professional Advice

For complex loan scenarios or if you are unsure about the best course of action, Vaibhav Kulshrestha recommends seeking professional advice. Financial advisors, loan officers, and experts in the field can provide personalized guidance based on your unique circumstances. Their expertise can help you navigate through the loan application process, understand complex financial jargon, and make informed decisions that align with your financial goals.

Conclusion

When it comes to loans, CEO Vaibhav Kulshrestha's expert advice serves as a valuable compass for borrowers. By assessing needs, researching options, understanding loan terms, evaluating repayment capacity, and building a strong credit profile, individuals and businesses. Remember, taking a loan is a financial commitment, and responsible borrowing is essential. Only borrow what you genuinely need, understand the terms and conditions, and make sure you have a solid plan for repayment to avoid unnecessary financial stress.

[kriti2024]

Vaibhav Kulshrestha, the dynamic founder and CEO of My Mudra, has revolutionized the financial landscape with his innovative approach to providing quick and reliable financial solutions. His journey from a passionate entrepreneur to a leading figure in the financial technology sector is both inspiring and enlightening.

Early Life and Education

Vaibhav Kulshrestha's story begins in a small town, where he was born into a middle-class family. His parents instilled in him the values of hard work, perseverance, and integrity. From a young age, Vaibhav showed a keen interest in technology and finance, often dreaming of ways to combine the two to solve real-world problems.

He pursued his undergraduate studies in Computer Science, followed by an MBA in Finance. His educational background provided him with the perfect blend of technical skills and financial acumen, setting the stage for his future ventures.

The Birth of My Mudra

The idea for My Mudra was born out of Vaibhav's personal experiences and observations. He noticed that many individuals, particularly those in the middle and lower-income brackets, often faced financial difficulties due to Unexpected costs. Traditional banking systems were not always accessible or quick enough to provide immediate relief. Vaibhav envisioned a platform that could offer instant financial solutions to those in need, thus bridging the gap left by conventional banks.

In 2017, with this vision in mind, he is Founder of My Mudra. The platform was designed to provide instant advance salary loans online, ensuring that individuals could access funds quickly and without the hassle of lengthy paperwork or hidden fees.

Innovation and Impact

Under Vaibhav's leadership, My Mudra has grown exponentially. The platform leverages advanced algorithms and AI to assess loan applications swiftly, providing users with a seamless experience. My Mudra's commitment to transparency, speed, and customer satisfaction has made it a trusted name in the financial technology sector.

Vaibhav's innovative approach has not only helped countless individuals manage their finances but has also set new standards in the fintech industry. My Mudra success is a testament to his ability to identify market needs and address them effectively through technology.

Leadership and Vision

Vaibhav Kulshrestha is not just a successful entrepreneur; he is also a visionary leader. His hands-on approach and deep understanding of both technology and finance have enabled him to steer My Mudra towards continued growth and innovation. He believes in fostering a culture of transparency, collaboration, and customer-centricity within his organization.

Vaibhav's leadership style is characterized by his commitment to empowering his team, encouraging them to think creatively and take ownership of their projects. He regularly engages with his employees, ensuring that everyone is aligned with the company’s mission and vision.

Conclusion

Vaibhav Kulshrestha’s journey is a remarkable example of how passion, innovation, and a deep understanding of market needs can lead to transformative success. As the founder and CEO of My Mudra, he has not only created a platform that addresses a critical gap in the financial market but has also inspired countless others with his entrepreneurial spirit and visionary leadership.

With Vaibhav at the helm, My Mudra is poised for continued success and growth, making a lasting impact on the financial well-being of its users. His story serves as a powerful reminder that with the right vision and dedication, it is possible to create solutions that truly make a difference in people's lives.

[daveg65]

289 - Chuck’s Apple Watch Masimo Finger - With Guest Chuck Joiner, Jeff Gamet, and Ben Roethig

The latest In Touch With iOS with Dave he is joined by guest Chuck Joiner, Jeff Gamet, and Ben Roethig. Chuck has returned from CES and gives his insights on the show what he found and what stood out to him. Where will the Apple Watch be without the blood oxygen feature? FindMy did we know there was a limit of devices? The Vision Pro Pre orders tomorrow We review what to expect. Apple Reintroduced the HomePod a Year Ago Today and Jeff has thoughts. U.S. Developers Can Now Offer Non-App Store Purchasing Option, But Apple Will Still Collect Commissions. Plus more.

The show notes are at InTouchwithiOS.com


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Beta this week. iOS17.3 RC is released. 

Apple Seeds iOS 17.3 and iPadOS 17.3 Release Candidates

Apple Seeds Release Candidate Version of watchOS 10.3

Apple Seeds tvOS 17.3 Release Candidate

iOS 17.3 Allows iPhones to Connect to Some Hotel Room TVs via AirPlay 

Apple Releasing iOS 17.3 Next Week With These New Features 

Chuck has returned from CES and gives his insights on the show what he found and what stood out to him. Items he mentioned below. 

Blueant Soundblade Under monitor soundbar

https://soundblade.com/products/soundblade

MacVoices interview with BlueAnt: MacVoices #24013: CES Unveiled - BlueAnt's Soundblade Desktop Soundbar Sounds Great

Scosche PB10PD-SP GoBat 10000mAh Compact Dual Port Power Bank

https://amzn.to/3O5mle

Mudra Smart Apple Watch Bands

Mudra Band

Aukey Qi2 Charging and more

Aukey highlights new Qi2 multi-chargers for Apple users at CES 2024

Where will the Apple Watch be without this? Apple to Sell Series 9 and Ultra 2 Watches Without Blood Oxygen Feature in U.S. Starting Tomorrow 

Masimo CEO: Apple Watch Blood Oxygen Sensor is Not Reliable, Customers Are 'Better Off Without It'

Apple Updates Website to Highlight Removal of Apple Watch Blood Oxygen Feature 

FIndMy did we know there was a limit of devices? Apple quietly increased the Find My limit to 32 items

More Vision Pro discussion

Apple Vision Pro Lacks Wi-Fi 6E Support 

Vision Pro Hands-On: Reviewers Comment on Weight, Disney+ Experience, Virtual Keyboard and More

Apple Vision Pro App Store Launches

Apple Vision Pro Receives FCC Approval Ahead of Launch 

News

Apple Reintroduced the HomePod a Year Ago Today  Jeff gives his views on  the HomePod future and other smart speakers

Great discussion on this.U.S. Developers Can Now Offer Non-App Store Purchasing Option, But Apple Will Still Collect Commissions 

Our Host

Dave Ginsburg is an IT professional supporting Mac, iOS and Windows users and shares his wealth of knowledge of iPhone, iPad, Apple Watch, Apple TV and related technologies. Visit the YouTube channel https://youtube.com/intouchwithios follow him on Mastadon @daveg65, and the show @intouchwithios

  Our Regular Contributors

Jeff Gamet is a podcaster, technology blogger, artist, and author. Previously, he was The Mac Observer’s managing editor, and Smile’s TextExpander Evangelist. You can find him on Mastadon @jgamet as well as Twitter and Instagram as @jgamet  His YouTube channel https://youtube.com/jgamet

Ben Roethig Former Associate Editor of GeekBeat.TV and host of the Tech Hangout and Deconstruct with Patrice  Mac user since the mid 90s. Tech support specialist. Twitter @benroethig  Website: https://roethigtech.blogspot.com

About our Guest

Chuck Joiner is the host of MacVoices and hosts video podcasts with influential members of the Apple community. Make sure to visit macvoices.com and subscribe to his podcast. You can follow him on Mastodon @chuckjoiner and join his MacVoices Facebook group.

Here is our latest Episode!

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[earpanel]

LEADERBRIEF: Madhukar Kamath recounts a lifetime of inspiration in an evening of gratitude

The Advertising Agencies Association of India (AAAI) honored Madhukar Kamath, Chairman Emeritus DDB Mudra Group,  with 2019’s AAAI Lifetime Achievement Award in the presence of a veritable Who’s Who of the advertising industry. What Kamat delivered after receiving the highest honour that is given to individuals in India for their outstanding contribution to the Advertising Industry, was a heart-warming, engrossing, insightful and truly rewarding address in which  he recounted a Lifetime of Inspiration in an evening of gratitude. From aspiring young professionals to the young executives and managers to the top leaders and veterans across the Industry, for all without exception, this is an engrossing, inspiring glimpse into a lifetime of outstanding contribution and achievement. Kamath’s address afforded the power-packed audience rewarding glimpses into his entrepreneurial spirit, determination, beliefs and values, and his enormous wisdom which, together, helped him attain great success in every challenge he took up.  He also shared some of the precious #LifeLessons  he learnt along the way. Mediabrief.com brings you what is, to use an old term, surely a cut-and-keep for the continuous learner: the thoughts and writing from a great mind. Read and revel, as Madhukar Kamath recounts an era in an evening.

Madhukar Kamath's address at the AAAI Lifetime Achievement Award ceremony 2019:

This is an evening of Gratitude. To all those who touched my life in the last 43 years. To all those who taught me what to do and more importantly what not to do. To all my bosses who hired me and gave me the freedom to be. To all those colleagues who allowed me to stand beside them and at times stand on their shoulders and made me look good. To all those who allowed their talents and stardust to rub off on me. To all those who I might have unintentionally rubbed up the wrong way. To all those who encouraged me. To all those who criticised me. And yes to each and every one of you, who has come here to make this evening special. This evening is for you. And to those of you, who are patiently waiting for me to finish and for the bar to open, I will be quick. It’s been a good and exciting journey. Where I enjoyed going to work every morning. Every single day. I have no intention of recounting all the highlights. My dear friends like Sandeep, Santosh, Shashi and Prasoon have already spoken. Killing me softly with embarrassment. Instead, let me share a few quick stories; rather, snippets… for those of you who tweet. It is hashtag LifeLessons.

Early ambition First, a confession. When I entered this profession, my ambition was to be a Senior AE in 5 years and retire as a branch manager. That’s the truth. Bright-eyed and awe-struck, I looked up to legends like Subhas Ghoshal, Subroto Sengupta, Bal Mundkur, Alyque Padamsee, Mani Iyer and so on. And then, as I grew in this business, over the years, I was inspired by AG Krishnamurthy, Mohammed Khan, Bobby Sista, Arun Nanda, Ravi Gupta, Sylvester DCunha, etcetera. I applauded and admired Ranjan Kapur, Goutam Rakshit, Anil Kapoor, and some in this  room like Piyush Pandey, Sam Balsara and the thorough gentleman that he is, Ramesh Narayan -- to name just a few.  To receive this honour today and by default join their ranks is truly humbling. Thank you AAAI. Family In the best of Oscar tradition, I wish to acknowledge a few people. To begin with, my parents. They are responsible for me. My mother, in her late eighties, has flown in from Mysore, just for this evening. Her sacrifice and perhaps some of her jewellery enabled me to complete my management education. My best friend, who has also been my harshest critic and kept me grounded at all times, my beautiful and talented wife Shalini. My four wonderful kids, with whom I had no arguments, only generational differences and often tangential perspectives. Mitali, Dishank, Maanav and Akanksha. Just two of them could be here today. And as they say, never, never ever, forget your mother-in-law… her blessings over close to two decades have kept me going. Thank you. The wind beneath my wings Coming to my professional career, it is AG Krishnamurthy. He was the true wind beneath my wings. For over a decade, he allowed me to grow personally and professionally. It’s been an honour to succeed him at Mudra and MICA. I must also shine the spotlight on the legendary Keith Reinhard, the Chairman Emeritus of DDB. Keith, though being one of the key architects of the creation of the holding company, Omnicom, in 1986, stayed behind in agency operations. He is singularly and selflessly responsible for keeping the Bernbach legacy alive and spreading it around the world. Just to watch him, interact with him, and even be in the same room as him, is an experience that no money can buy. To both of them, my salutations. How not to... Next up, three of my other bosses in my long career. They will go unnamed. From them I learnt what not to do as you grow in your career. One: Never bury your head in the sand like an Ostrich. Do not wish away problems or the pangs of growth. Face the realities. Two: Learn to ‘let go’ as you go up the organisation. Don’t hang on. And Three: never be in a situation where you need to walk and have to constantly watch your back. Look ahead. I learnt from their mistakes. A silent prayer for the departed souls of these three gentlemen, in gratitude.

Life-changing opportunities Perhaps I am blessed. Or just lucky? To have had some truly life-changing opportunities come my way. Four in particular stand out. First, the opportunity to go and acquire and perhaps rescue my alma mater. Second, the opportunity to lead the organisation where I grew up -- both personally and professionally. Third, to have a role in building an educational institution of repute and to contribute to the talent pool for the entire Marketing Services Industry. And finally, to be given the responsibility to lead the Industry body and help shape its future. It’s been a rather busy but certainly a full life. Interestingly, every one of these opportunities has arisen from a specific challenge. Never play safe Along the way, I’ve learnt to take the road that is not predictable. My personal life also illustrates this. In 1988, I decided to join a little-known, much derided home-grown Indian Agency called Mudra. I chose it over a well-polished, much applauded and decorated multinational organisation that offered me instant fame and yes, more money. I liked the entrepreneurial spirit, the native wisdom and the never-say-die spirit. Epitomised in the Walt Disney line, which AGK adopted for Mudra: If you can dream it, you can do it. Bates or Clarion Thereafter, I followed the motto of ‘never play safe’. Choose a more difficult option rather than the easier one. Like the challenge that faced me when I joined the Cordiant Group in 1999. Cordiant does not exist today. It was consumed by the voracious appetite of WPP. The brief given to me was to either set up Bates India with two network clients -- a simple good start up -- or go into muddy waters and do the acquisition of a much venerated but troubled agency that had fallen on very bad times.. An agency called Clarion. My alma mater. As a freshly-minted MBA, in June of 1976, I had begun my career in Clarion McCann. Over the years, McCann exited, several others quit and formed splinter groups and start-ups that went on to compete and do well. Clarion, through the constant struggle amongst the unholy troika, over two decades, of an obdurate Board, an earnest but short-lived top management that changed frequently, and a demanding union -- yes a labour Union in an agency -- was on the brink of bankruptcy. With employee dues not paid, with life savings and provident fund pay-outs at risk, dis-accreditation notices, etcetera. Clarion was just a few weeks away from liquidation and blood on the streets. A story not told, made public or acknowledged to date. I chose the latter. Interestingly, the solution and acquisition strategy was worked out on a paper napkin at a bar! It meant tough conversations with the Board that wanted to just hand over and go away, reassure a very talented management  team to travel with you, and some tight-rope walking and talking with a fairly militant Union. What followed was perhaps the largest voluntary retirement scheme – a downsizing of approximately 60 percent; unheard of. In just one day. Overnight. We ensured that every single employee, who left, was given his or her dues, and there was no spilt blood. A 100% acquisition. All within 100 days. Start to finish. Without much noise and any media speculation or coverage. I will leave the details for a book perhaps! And just when I was settling down with a team of talented colleagues, the goodwill and appreciation of reputed clients like ITC, Nokia, Hindustan Lever, Tata Salt, Tata AIG, Hyundai, to name just a few, came another challenge.

Mudra Out of the blue, in 2003, I get a challenge thrown at me. ‘Can you come back and succeed the founder Chairman & Managing Director of Mudra, AGK’, who was retiring? Naturally I said yes. I had a half-day overlap and a hand-over that lasted just 30 minutes. Perhaps the shortest in history. What followed was rocky -- close to 50 percent of the business and profit base vanished in 12 months. Entirely due to extraneous reasons. That story is for a different day! I drew inspiration from the entrepreneurial zeal that had grown Mudra and Keith Reinhard who had shown that building on a legacy, also opened up numerous opportunities. Over the next 8 years with the influx of new clients and talent and businesses we built the Mudra Group to become India’s largest home-grown Agency conglomerate. I succeeded in reviving a long lost conversation with DDB. And finally, working closely with the CEO of Omnicom, John Wren, I helped make the Omnicom acquisition of the Mudra Group happen in 2011. Again, under the radar. Quietly. Well, there is an exciting story there too. Some other day, perhaps. Or after several drinks... Lesson learnt was that building on a legacy is as important as looking to create one. MICA Next, a challenge that irked me. I was asked to merge and hand over the then Mudra Institute of Communication with a different Institution. I defied the advice. Over, the years, with the help of stalwarts like another legend, Gerson DCunha, the ex-Election Commissioner Mr Vittal, the former Director of IIM, Prof Khandwala, Prof Ramesh Sarin from XLRI, to name just a few, Directors like Atul Tandon etc, and a new Governing Council of which Santosh Desai is here, we transformed the Mudra Institute of Communication into MICA. Today, it is an independently run Business School that specialises in Strategic Marketing & Communication Management. Profitable, self-funded and having a very healthy corpus. With a fantastic Alumni base. Apart from numerous CXOs in the Marketing, Media and Communication Industry, three of the top ten agencies have MICA alumni as their CEOs. I am grateful to the opportunity to head the Mudra Foundation and the Governing Council of MICA, for well over a decade. 14 years, to be exact. AAAI Finally and interestingly, going against the norm and tradition, the President-ship of the Industry body the AAAI was held back from me, and I was asked to contest an election. I had to win it the hard way. I was fortunate to enjoy the goodwill and support of a large number of Industry leaders. But what was more important was that the entire executive committee helped me in my endeavour to lay the foundation for the future of our Industry and also bring to an end the warring factions of competing award shows. Fundamental changes were made. The constitution was changed. Sundar Swamy helped me immensely in that. We built an inclusive future. For Media Agencies, Digital Agencies and more to follow. I could not have done that without many of you in the room. Thank you.

Re-invention, relevance The lesson learnt over the four decades underscored the importance of constantly reinventing and staying relevant. Decade after decade as the Industry changed. As market forces changed, the very construct of operations changed, remuneration structures changed and so on. I treated it like a long distance run where it was necessary to stay the course and not look at it as a sprint. Finally I put to practice what I have always preached. Leave at the right time. Build succession plans. Have backups. Plan B if need be. Make way for fresh thinking. Trust youngsters. The current CEO of the Mudra Group today, Aditya Kanthy, was not even born when I began my career in 1976. Surround yourself with talent better than you All my milestones and achievements and the award today is entirely due to the dictum I faithfully followed of ‘surround yourself with talent better than you’. I was fortunate. Yes that’s the right word. I only wish I could name each and every one of them here. My extended family I dedicate this Award to all those who worked alongside me, be it in Mudra, MICA, the Advertising Industry, the Media fraternity, fellow organisers of Ad Asia in Delhi, the talented leaders at the Advertising Standards Council of India, the INS or Indian Newspapers Society, the IBF or the Indian Broadcasting Federation, the Audit Bureau of Circulations and finally the NGO Plan India, which has allowed me to be a part of the mission to touch the lives of 10 million children and take forward the gender equality agenda. You are my extended family. I will always be grateful to you. Thank you.   Follow Madhukar Kamath on Twitter Read the full article

[trishgosar]

Digital Marketing Explained By Kinnects CEO- Rohan Mehta

What is implied by Digital Marketing? 

Advanced advertising is a method for showcasing your items or administrations web-based utilizing computerized innovations, predominantly on the web. Organizations do as such with the utilization of advanced channels, for example, web crawlers, web-based life, email, and their sites to associate with their potential clients, just as past clients. 

Throughout the years, I've observed the absolute most surely understood advertisers pick advanced promoting over conventional showcasing as a result of how it enables them to arrive at the perfect objective crowd as clients can be found in one spot: on the web. Advanced promoting has become an ensured approach to send your showcasing message to the correct crowd at the ideal time. 

What does Digital Marketing incorporate? 

Computerized advertising involves different strategies used to proliferate your image. This incorporates: 

1. Site design improvement (SEO) 

2. Online life Marketing (SMM) 

3. Internet searcher Marketing (SEM) 

4. Web Development 

5. Web Analytics 

6. Content Marketing 

7. Email Marketing 

8. Remarketing 

9. Influencer Management 

10. Member Marketing, etc. 

For what reason would it be a good idea for me to do Digital Marketing? 

All things considered, if you plan on joining an organization or an office, you should realize that to an organization, the most significant arrangement of individuals are the ones who can create income for the organization. Every other person is auxiliary. 

Computerized advertising causes you to be that essential individual of significance as advanced showcasing strategies guarantee that you don't have to go entryway to entryway to acquire income. These strategies enable you to turn into a major patron in helping the organization acquire more income. 

How might I learn Digital Marketing? 

Any individual can learn computerized showcasing through online courses or by doing a serious study hall preparing or by gaining from web journals like NeilPatel.com or The Moz Blog. Essentially, if you are truly enthused about learning computerized promoting, you can learn it in any capacity. You can pick a method for discovering that doesn't block your other profitable hours much. 

In any case, in case you're the sort of individual who needs obedient checking and authorization to finish the course, at that point you ought to settle on a disconnected study hall preparing. 

What would it be a good idea for me to learn under Digital Marketing? 

Under computerized advertising, there are different aptitudes that you have to figure out how to exceed expectations in the advanced space today. In any case, I can limit it down to two abilities, Search Engine Optimization (SEO) and Social Media Marketing (SMM). 

Why these two abilities, you inquire? Since through these two aptitudes you'll have the option to take into account B2B just as B2C organizations. These two abilities should assist you in guiding your promoting vocation in a progressively beneficial way. 

How might I become an effective Digital Marketer? 

To turn into an effective advanced advertiser you need two things, instruction and experience. 

You have to have inside and out information about the different ideas of computerized showcasing and keep awake-to-date with new patterns in advanced advertising. 

After training, you should work and increase some computerized promoting experience. On the off chance that you wish to increase a great deal of understanding and develop quicker as an individual, at that point I'd recommend you join a little office. A bigger office will no uncertainty assist you with picking up understanding however not as much as a little organization would. 

What are the courses in Digital Marketing? 

There are a ton of choices accessible to learn computerized showcasing. You can either take up an end of the week or a weekday advanced advertising course contingent upon your timetable. 

In these projects, you will get the chance to get familiar with every one of the basics of computerized promoting, for example, SEO, SEM, Web investigation, SMM, Web advancement, Content Strategy, Media Planning, Remarketing, Email Marketing, Mobile Marketing, Influencer Management, E-Commerce Management, Online Reputation Management, Blogging, AdSense and Affiliate Marketing. 

Where would I be able to learn computerized promoting in India? 

You can learn computerized showcasing on an online stage, for instance, on a training site/application like Udemy.com or watch recordings on YouTube. One can likewise learn computerized promoting through disconnected study hall instructional classes like IIDE. 

In case you're a restrained student, you can generally learn advanced showcasing without anyone else's input, either with the assistance of course books or with the assistance of web journals like DigitalDeepak.com. 

Which is the best Digital Marketing course? 

Haha! I feel truly one-sided when I state this however I've been enlisting a tremendous level of my representatives from Indian Institute of Digital Education (IIDE) as they have been presenting us with truly encouraging gifts. I for one incline toward IIDE understudies as they have been shown each advanced idea top to bottom alongside down to earth information in their computerized advertising course. 

We additionally procure understudies from Xavier Institute of Communications (XIC), Symbiosis Institute of Media and Communication (SIMC) and Mudra Institute of Communications, Ahmedabad (MICA). 

What are the expenses for the Digital Marketing course? 

In case you're taking a gander at an online course, the charge can run from Rs. 700 – Rs. 3,500 (10$-50$). Numerous disconnected homeroom preparing establishments charge understudies running from Rs. 19,600 – Rs. 1,47,000 ($280-$2100). I strongly prescribe understudies to not think about instruction as a cost yet a venture. Over the long haul, quality instruction will consistently support you. You simply need to locate the correct fit between your spending limit and the foundation that bodes well for you. 

IIDE is giving a confirmed advanced advertising course at Rs. 80,508 ($1150) + charges and me for one think the expenses are defended on account of the sort of educators and substance they are furnishing their understudies with. 

What would I be able to do after a Digital Marketing course? 

You have a lot of profession openings in the wake of learning advanced promoting, as each ability under computerized advertising opens new entryways for you. You can turn into an SEO master, SEM Specialist, SMM Expert, Content Marketing Manager, CRM chief, E-Commerce Manager, Web Analytics master, Digital promoting administrator, Blogger, Freelancer or an Entrepreneur. 

One suggestion you might want to give our perusers? 

I'd recommend every one of your perusers to never quit learning and put resources into themselves before putting resources into whatever else. To adapt progressively computerized abilities like realistic structuring, coding or even information science so far as that is concerned as the world is going advanced. This won't just assist you with turning into an amazing advertiser yet, also assist you with losing track of the main issue at hand.

[wionews]

GES 2017 Day 1: Men should create opportunities for female entrepreneurs, says Ivanka Trump

The plenary session is concluded, marks the end of Day 1 at GSE.  

Create a climate that enables entrepreneurship, we have already spoken about tax reforms, access to capital and various other things. A person can benefit from our knowledge, I believe a personal guidance and mentoring can help people a lot. Mentorship is essential - Ivanka Trump concluded 

I would like to challenge my sisters from Africa, we came here to network and to do business; find partners and opportunities, make a difference. Mentor every young girl and boy, those are going to be our leaders - Skandinaviska Enskilda Banken.

The push has to come from women irrespective, irrespective of their of their fields. Women must keep making conscious efforts to help one another. Women underestimate their skills; knock at every door, look for opportunities, a sensitive government will respond to it - Nirmala Sitharaman. 

Entrepreneurs benefit from the support of others, we all must make a goal to help at least one entrepreneur, support them - Marcus Wallenberg

We will make sure that startups get importance while the government gives out tenders and every possible boost. Innovation at district levels should be encouraged. Women must be given loans to start their business. - Nirmala Sitharaman. 

Governments cannot keep generating jobs, People are no more looking up at the government for jobs, they are capable of creating jobs. We decided that this spirit of entrepreneurship must be kept up - Nirmala Sitharaman. 

Marcus Wallenberg, Skandinaviska Enskilda Banken (SEB), Chairman and Sibongile Sambo, SRS Aviation & SRS Petroleum, Managing Director join the plenary session. 

Women have been underrepresented in various fields. Digital literacy is extremely crucial. We must design programmes keeping gender and racial diversity in mind - Ivanka Trump. 

Our MUDRA scheme aims to provide easy loans to women, in fact, our Prime Minister once said that he will make sure that women entrepreneurs get easy loans - Nirmala Sitharaman.  

If you have a dream to create a product, a service or anything that can change the world, go do it - Ivanka Trump. 

Union Defence Minister Nirmala Sitharaman joins the plenary discussion. 

Ivanka Trump joins the plenary session. 

GES progresses on to panel discussions. 

Sushma Swaraj finishes speaking, PM Modi leaves HICC. 

A woman is an epitome of courage, women empowerment must be encouraged. I have no doubt that under the leadership of PM Modi and President Trump India and US relations will reach new heights & contribute to global peace & prosperity - Sushma Swaraj. 

Minister of External Affairs, Sushma Swaraj takes the stage. 

"Come Make in India, We extend our support," PM Modi to foreign entrepreneurs.

You are vehicles to change; each one of you can do something substantial to transform the country. Each of you young Indian entrepreneurs has the ability to create a New India 2022 - PM Modi to Indian entrepreneurs. 

Transparent policies and laws essential to promote entrepreneurship. Micro Units Development and Refinance Agency Bank funding the unfunded, helping women entrepreneurs - PM Modi. 

My govt has launched the Atal Innovation Mission. We are opening Tinkering Labs in more than 900 schools to promote a culture of innovation and entrepreneurship among children - PM Modi. 

India has been an incubator for innovations & entrepreneurship over the ages. Over 800 million potential entrepreneurs in India. Startupindia is a comprehensive action plan to provide support to startups. More than 70 million loans have been transferred to women entrepreneurs:- PM Modi. 

GES showcases close ties between India and US - PM Modi. 

The theme of 'Women First Prosperity for All' makes GES 2017 special. Women are at the forefront of cooperative movements in India - PM Modi 

The power to think differently and ahead of the time for the betterment of the mankind sets entrepreneurs apart, I see that power in India's youth today - PM Modi

The focus areas of GES 2017 - healthcare, digital economy, media & energy - are most relevant and important to mankind today - PM Modi. 

More than 50% delegates here at GES are women - PM Modi. 

Kalpana Chawla and Sunita Williams were both a part of the US Space Mission. This very city of Hyderabad is home to Saina Nehwal, PV Sindhu, & Sania Mirza, who have brought laurels to India. 

Indian women continue to lead in different walks of life. Three out of four oldest High Courts in India are now headed by women judges - PM Modi 

GES 2017 brings together innovators, thinkers to propel growth and prosperity - PM Modi 

In the city of pearls, the greatest treasure is you, who always strive for a better tomorrow - IvankaTrump to all entrepreneurs. 

Women entrepreneurs must have access to capital, networks, resources & equitable laws. Through GES 2017, our aim is to ensure that women are able to innovate, empowered to succeed and enable a better future for our children - Ivanka Trump 

Today, more than 11 mn women in the United States own businesses. They employ nearly 9 mn workers and generate over $1 trillion in revenue - Ivanka Trump. 

In the last decade, women have made remarkable strides in starting new businesses - Ivanka Trump. 

India continues to grow under PM Modi's leadership... Now, your tech centres may even outshine your world-famous Biryani. What you are achieving here is truly extraordinary. From your childhood selling tea to your election as India's Prime Minister, you've proven that transformational change is possible - Ivanka Trump. 

I especially want to congratulate the women entrepreneurs present here. I am proud to see that for the first time a majority of 1500 women entrepreneurs are participating in such an event - Ivanka Trump. 

Enterprenuers are revolutionising our societies, says Ivanka Trump. 

The people of India inspire us all - Ivanka Trump.  

PM Modi and Ivanka Trump launch the official GES Logo. 

Welcome to the state of Telangana, I hope you will relish the Hyderabadi biryani here - Mr. KC Rao. 

Telangana, a favourite destination for tourists. We have a vibrant ecosystem - MR KC Rao. 

Telangana Cheif Minister KC Rao takes the stage, addresses the audience. 

Cultural events underway at GES 2017.

Cultural events underway at the #GlobalEntrepreneurshipSummit in Hyderabad. http://pic.twitter.com/oCXR37cgNP

— ANI (@ANI) November 28, 2017

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  A power-packed audience welcomes PM Modi at HICC, GES 2017.

Hon'ble PM @narendramodi and @IvankaTrump greeted with a resounding applause as they arrive at the Inaugural plenary of #GES2017 http://pic.twitter.com/YvPEuEcot3

— NITI Aayog (@NITIAayog) November 28, 2017

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  GES 2017 welcomes over 1800 delegates from 148 countries. 

Defence Minister Nirmala Sitharaman arrives at HICC for the inauguration. 

PM Modi and Ivanka Trump tour the virtual exhibition at GES 2017. Each exhibit is a testament to the future of Indian innovation.

Ram Charan Teja, Aditi Rao Hydari, Manushi Chhillar, Sonam Kapoor, Sania Mirza, Mithali Raj, P Gopichand among others will attend the summit. 

Ivanka trump with PM Modi and Telangana Chief Minister Mr KC Rao. 

PM Modi, #IvankaTrump and Telangana CM KC Rao at the #GlobalEntrepreneurshipSummit in Hyderabad http://pic.twitter.com/6HomgABipq

— ANI (@ANI) November 28, 2017

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    Union Defence Minister Nirmala Sitharaman will be speaking at the opening plenary session on 'Be the Change-Women's Entrepreneurial Leadership' today at 5:20 pm. She will be sharing the panel with Ms IvankaTrump and Mr Marcus Wallenberg, Chairman, SEB Group. 

The GES 2017 will go a long way in strengthening India-US bilateral ties. Will provide a huge impetus to entrepreneurship in India - NITI Aayog 

Ivanka Trump meets Minister of External Affairs, Sushma Swaraj. 

Hyderabad: EAM Sushma Swaraj met Ivanka Trump, Advisor to the US President and Leader of the US delegation at #GlobalEntrepreneurshipSummit; MEA says they had a productive discussion on women entrepreneurship and empowerment. http://pic.twitter.com/dVkpZflWmH

— ANI (@ANI) November 28, 2017

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  Women entrepreneurs are featured prominently at GES 2017! A common ground for the Indian startup industry to connect with GES entrepreneurs, accomplished Indian women business leaders, innovators among others. 

Hyderabad is geared up to host over 5000 of the world's best entrepreneurs and investors! 

Hyderabad is geared up to host over 5000 of the world's best entrepreneurs and investors! #GES2017 http://pic.twitter.com/kI418J8O4W

— NITI Aayog (@NITIAayog) November 28, 2017

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  PM Modi meets Ivanka Trump 

#WATCH Hyderabad: #IvankaTrump meets PM Narendra Modi on the sidelines of the #GlobalEntrepreneurshipSummit http://pic.twitter.com/Wp3NBbb3hS

— ANI (@ANI) November 28, 2017

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  Ivanka Trump arrives for the GES Summit.

#WATCH: #IvankaTrump arrives for #GlobalEntrepreneurshipSummit in Hyderabad. #GES2017 http://pic.twitter.com/MOjUlxNQBs

— ANI (@ANI) November 28, 2017

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  The stage is set for the 2017 Global Entrepreneurship Summit. 

Stage is set for the 2017 Global Entrepreneurship Summit. Stay tuned for updates. #GlobalEntrepreneurshipSummit #GES2017 http://pic.twitter.com/EG21SRF4xL

— U.S. Embassy India (@USAndIndia) November 28, 2017

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  Union Minister of External Affairs, Sushma Swaraj and Union Defence Minister Nirmala Sitharaman shall also attend the summit. 

Chanda Kochchar, Managing Director and CEO, ICICI Bank Ltd.; Fashion designer Anita Dongre; Bhavish Aggarwal, CEO, OLA; Kalyan Krishnamurthy, CEO, Flipkart; Radhika Aggarwal, Co-Founder & Chief Business Officer, ShopClues.com; Rajashree Natarajan, Chief Operating Officer, Cognizant Foundation; Tennis Player Sania Mirza are among some of the Indian delegates to speak at the summit. 

Over 52.5 per cent of the participants in GES to be women. 

Ahead of GES plenary session, PM Narendra Modi inaugurates Hyderabad Metro.

#WATCH Live: PM Narendra Modi inaugurates #HyderabadMetro https://t.co/G5vyc2MrmF

— ANI (@ANI) November 28, 2017

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#FLASH PM Narendra Modi inaugurates #HyderabadMetro http://pic.twitter.com/VDbVSYjmPe

— ANI (@ANI) November 28, 2017

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  Thousands of delegates will soon embark upon this entrepreneurial journey - NITI Aayog 

Today's plenary will be moderated by Executive Chairman & Former CEO at Cisco, Mr. John Chambers.

"Today, the attention of the world is on Hyderabad. This city is hosting a prestigious international summit where industry leaders from the world are joining," PM Narendra Modi told reporters at Hyderabad Airport. 

Today, the attention of the world is on Hyderabad. This city is hosting a prestigious international summit where industry leaders from the world are joining: PM Narendra Modi at Hyderabad Airport #GES2017

— ANI (@ANI) November 28, 2017

×

  A team of chefs, led by executive Chef Sajesh Nair, will be preparing a five-course Hyderabadi meal for the dinner. Indigenous Hyderabadi ingredients will be used to dish out delectable preparations like Gosht Shikampuri, Qubani ka Malai Kofta among other authentic dishes.

A ride in a horse-drawn carriage and a rose petal shower may also await Ivanka at the regal dinner tonight. 

Prime Minister Modi will be hosting a lavish dinner for Ivanka Trump at Hyderabad's Falaknuma Palace later today. The dining hall can seat 101 guests at a time and is also the largest dining hall in the world. 

Besides inaugurating the summit, PM Modi is also expected to flag off the first phase of the Hyderabad Metro. 

The three-day-long summit will focus on supporting women entrepreneurs with the theme "Women First, Prosperity for All".

#GES2017 by the numbers: Women will represent 52.5 percent of #entrepreneurs, #investors and #ecosystem supporters at GES 2017. This is the first time that women have been the majority of participants at a GES! http://pic.twitter.com/TX6dzlrYZH

— GES2017 (@GES2017) November 26, 2017

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  GES is co-organised by the NITI Aayog and the government of the United States of America.

Hyderabad is playing host to the first South-Asian edition of the summit.

Secretary Tillerson: #GES2017, the 1st ever to be hosted in South Asia, will be an important opportunity for #India and the U.S. to showcase the entrepreneurship of our people, advance women's economic empowerment, & harness the power of young innovators in both of our countries. http://pic.twitter.com/WgIGnDzAbw

— GES2017 (@GES2017) November 28, 2017

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  Global Entrepreneurship Summit is co-hosted by India and the US.

Ivanka Trump -- along with Prime Minister Narendra Modi and Telangana Chief Minister K Chandrashekhar Rao -- will inaugurate the Global Entrepreneurship Summit in Hyderabad today. 

Ivanka landed in Hyderabad early Tuesday morning. 

Hyderabad: #IvankaTrump arrives for the GES 2017. PM Modi to also attend the summit http://pic.twitter.com/JXP4Yd1UVN

— ANI (@ANI) November 27, 2017

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Security in the city had been beefed up before her arrival. 

Security tightened in Hyderabad ahead of #IvankaTrump and PM Narendra Modi's visit to the city tomorrow http://pic.twitter.com/EFZsxXx5VQ

— ANI (@ANI) November 27, 2017

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#Hyderabad: 2,500 security personnel have been deployed in three cordons. Everything is in place: Sandeep Sandilya, CP on #IvankaTrump -PM Modi visit tomorrow http://pic.twitter.com/yVyyVqZKAg

— ANI (@ANI) November 27, 2017

×

  ]]>

[ramialkarmi]

LEAKED: Blippar's CEO called accusations he embellished his life story 'inaccurate' in an internal memo

Blippar CEO Ambarish Mitra has said a Financial Times report that he embellished his achievements is "inaccurate", in an internal memo leaked to Business Insider.

The report found inconsistencies in a number of Mitra's public statements about his life, including his involvement with startups, and his education.

In the memo sent to employees, Mtira repeated certain aspects of his life story that have been publicly reported, such as his claim that he ran away from his home city of Dhanbad in India as a teenager and ended up in a slum in Delhi.

He also said that he won a business competition "with the idea" that led to Womeninfoline, a female-focused website. The Financial Times report couldn't find any evidence of Mitra's involvement with Womeninfoline, and found that it was owned by Mudra Consultants. In the memo, Mitra stated: "In 2000 I handed this over to Mudra consultants who changed the public listed name to MWomeninfoline Ltd."

And contrary to a TechCrunch report, cited by The Financial Times, Mitra also denied saying that he had founded insurance company Swiftcover. "My Linkedin profile has always communicated that I started as a web strategist and then became the head of innovation at the company," he wrote.

Finally, he said that he had cofounded other ventures including "raslila (Swapshop), Skillance, livbud and more".

Business Insider has not yet verified Mitra's involvement with these other ventures. Raslila and Skillance do not appear to have an online presence. A Twitter account for a company called Livbud claims to "bring you interesting articles for your daily digest", but its website results in an error message.

Here's the full memo sent to Blippar staff on Friday:

"Recent media coverage has included several inaccurate statements about my life and professional career, which I want to address.

- I ran away from home in Delhi as a teenager in 1997 and lived in a slum. I won a business competition with the idea that started womeninfoline in 1998. In 2000 I handed this over to Mudra consultants who changed the public listed name to MWomeninfoline Ltd.

- I have never stated that I founded Swiftcover. My Linkedin profile has always communicated that I started as a web strategist and then became the head of innovation at the company.

-Before Blippar, I was a co-founder of other start-ups and projects - including raslila (Swapshop), Skillance, livbud and more. My co-founders and I funded these ventures with our own money."

Join the conversation about this story »

NOW WATCH: A mathematician gave us the easiest explanation of pi and why it’s so important

[earpanel]

LEADERBRIEF: Madhukar Kamath recounts a lifetime of inspiration in an evening of gratitude

The Advertising Agencies Association of India (AAAI) honored Madhukar Kamath, Chairman Emeritus DDB Mudra Group,  with 2019’s AAAI Lifetime Achievement Award in the presence of a veritable Who’s Who of the advertising industry. What Kamat delivered after receiving the highest honour that is given to individuals in India for their outstanding contribution to the Advertising Industry, was a heart-warming, engrossing, insightful and truly rewarding address in which  he recounted a Lifetime of Inspiration in an evening of gratitude. From aspiring young professionals to the young executives and managers to the top leaders and veterans across the Industry, for all without exception, this is an engrossing, inspiring glimpse into a lifetime of outstanding contribution and achievement. Kamath’s address afforded the power-packed audience rewarding glimpses into his entrepreneurial spirit, determination, beliefs and values, and his enormous wisdom which, together, helped him attain great success in every challenge he took up.  He also shared some of the precious #LifeLessons  he learnt along the way. Mediabrief.com brings you what is, to use an old term, surely a cut-and-keep for the continuous learner: the thoughts and writing from a great mind. Read and revel, as Madhukar Kamath recounts an era in an evening.

Madhukar Kamath's address at the AAAI Lifetime Achievement Award ceremony 2019:

This is an evening of Gratitude. To all those who touched my life in the last 43 years. To all those who taught me what to do and more importantly what not to do. To all my bosses who hired me and gave me the freedom to be. To all those colleagues who allowed me to stand beside them and at times stand on their shoulders and made me look good. To all those who allowed their talents and stardust to rub off on me. To all those who I might have unintentionally rubbed up the wrong way. To all those who encouraged me. To all those who criticised me. And yes to each and every one of you, who has come here to make this evening special. This evening is for you. And to those of you, who are patiently waiting for me to finish and for the bar to open, I will be quick. It’s been a good and exciting journey. Where I enjoyed going to work every morning. Every single day. I have no intention of recounting all the highlights. My dear friends like Sandeep, Santosh, Shashi and Prasoon have already spoken. Killing me softly with embarrassment. Instead, let me share a few quick stories; rather, snippets… for those of you who tweet. It is hashtag LifeLessons.

Early ambition First, a confession. When I entered this profession, my ambition was to be a Senior AE in 5 years and retire as a branch manager. That’s the truth. Bright-eyed and awe-struck, I looked up to legends like Subhas Ghoshal, Subroto Sengupta, Bal Mundkur, Alyque Padamsee, Mani Iyer and so on. And then, as I grew in this business, over the years, I was inspired by AG Krishnamurthy, Mohammed Khan, Bobby Sista, Arun Nanda, Ravi Gupta, Sylvester DCunha, etcetera. I applauded and admired Ranjan Kapur, Goutam Rakshit, Anil Kapoor, and some in this  room like Piyush Pandey, Sam Balsara and the thorough gentleman that he is, Ramesh Narayan -- to name just a few.  To receive this honour today and by default join their ranks is truly humbling. Thank you AAAI. Family In the best of Oscar tradition, I wish to acknowledge a few people. To begin with, my parents. They are responsible for me. My mother, in her late eighties, has flown in from Mysore, just for this evening. Her sacrifice and perhaps some of her jewellery enabled me to complete my management education. My best friend, who has also been my harshest critic and kept me grounded at all times, my beautiful and talented wife Shalini. My four wonderful kids, with whom I had no arguments, only generational differences and often tangential perspectives. Mitali, Dishank, Maanav and Akanksha. Just two of them could be here today. And as they say, never, never ever, forget your mother-in-law… her blessings over close to two decades have kept me going. Thank you. The wind beneath my wings Coming to my professional career, it is AG Krishnamurthy. He was the true wind beneath my wings. For over a decade, he allowed me to grow personally and professionally. It’s been an honour to succeed him at Mudra and MICA. I must also shine the spotlight on the legendary Keith Reinhard, the Chairman Emeritus of DDB. Keith, though being one of the key architects of the creation of the holding company, Omnicom, in 1986, stayed behind in agency operations. He is singularly and selflessly responsible for keeping the Bernbach legacy alive and spreading it around the world. Just to watch him, interact with him, and even be in the same room as him, is an experience that no money can buy. To both of them, my salutations. How not to... Next up, three of my other bosses in my long career. They will go unnamed. From them I learnt what not to do as you grow in your career. One: Never bury your head in the sand like an Ostrich. Do not wish away problems or the pangs of growth. Face the realities. Two: Learn to ‘let go’ as you go up the organisation. Don’t hang on. And Three: never be in a situation where you need to walk and have to constantly watch your back. Look ahead. I learnt from their mistakes. A silent prayer for the departed souls of these three gentlemen, in gratitude.

Life-changing opportunities Perhaps I am blessed. Or just lucky? To have had some truly life-changing opportunities come my way. Four in particular stand out. First, the opportunity to go and acquire and perhaps rescue my alma mater. Second, the opportunity to lead the organisation where I grew up -- both personally and professionally. Third, to have a role in building an educational institution of repute and to contribute to the talent pool for the entire Marketing Services Industry. And finally, to be given the responsibility to lead the Industry body and help shape its future. It’s been a rather busy but certainly a full life. Interestingly, every one of these opportunities has arisen from a specific challenge. Never play safe Along the way, I’ve learnt to take the road that is not predictable. My personal life also illustrates this. In 1988, I decided to join a little-known, much derided home-grown Indian Agency called Mudra. I chose it over a well-polished, much applauded and decorated multinational organisation that offered me instant fame and yes, more money. I liked the entrepreneurial spirit, the native wisdom and the never-say-die spirit. Epitomised in the Walt Disney line, which AGK adopted for Mudra: If you can dream it, you can do it. Bates or Clarion Thereafter, I followed the motto of ‘never play safe’. Choose a more difficult option rather than the easier one. Like the challenge that faced me when I joined the Cordiant Group in 1999. Cordiant does not exist today. It was consumed by the voracious appetite of WPP. The brief given to me was to either set up Bates India with two network clients -- a simple good start up -- or go into muddy waters and do the acquisition of a much venerated but troubled agency that had fallen on very bad times.. An agency called Clarion. My alma mater. As a freshly-minted MBA, in June of 1976, I had begun my career in Clarion McCann. Over the years, McCann exited, several others quit and formed splinter groups and start-ups that went on to compete and do well. Clarion, through the constant struggle amongst the unholy troika, over two decades, of an obdurate Board, an earnest but short-lived top management that changed frequently, and a demanding union -- yes a labour Union in an agency -- was on the brink of bankruptcy. With employee dues not paid, with life savings and provident fund pay-outs at risk, dis-accreditation notices, etcetera. Clarion was just a few weeks away from liquidation and blood on the streets. A story not told, made public or acknowledged to date. I chose the latter. Interestingly, the solution and acquisition strategy was worked out on a paper napkin at a bar! It meant tough conversations with the Board that wanted to just hand over and go away, reassure a very talented management  team to travel with you, and some tight-rope walking and talking with a fairly militant Union. What followed was perhaps the largest voluntary retirement scheme – a downsizing of approximately 60 percent; unheard of. In just one day. Overnight. We ensured that every single employee, who left, was given his or her dues, and there was no spilt blood. A 100% acquisition. All within 100 days. Start to finish. Without much noise and any media speculation or coverage. I will leave the details for a book perhaps! And just when I was settling down with a team of talented colleagues, the goodwill and appreciation of reputed clients like ITC, Nokia, Hindustan Lever, Tata Salt, Tata AIG, Hyundai, to name just a few, came another challenge.

Mudra Out of the blue, in 2003, I get a challenge thrown at me. ‘Can you come back and succeed the founder Chairman & Managing Director of Mudra, AGK’, who was retiring? Naturally I said yes. I had a half-day overlap and a hand-over that lasted just 30 minutes. Perhaps the shortest in history. What followed was rocky -- close to 50 percent of the business and profit base vanished in 12 months. Entirely due to extraneous reasons. That story is for a different day! I drew inspiration from the entrepreneurial zeal that had grown Mudra and Keith Reinhard who had shown that building on a legacy, also opened up numerous opportunities. Over the next 8 years with the influx of new clients and talent and businesses we built the Mudra Group to become India’s largest home-grown Agency conglomerate. I succeeded in reviving a long lost conversation with DDB. And finally, working closely with the CEO of Omnicom, John Wren, I helped make the Omnicom acquisition of the Mudra Group happen in 2011. Again, under the radar. Quietly. Well, there is an exciting story there too. Some other day, perhaps. Or after several drinks... Lesson learnt was that building on a legacy is as important as looking to create one. MICA Next, a challenge that irked me. I was asked to merge and hand over the then Mudra Institute of Communication with a different Institution. I defied the advice. Over, the years, with the help of stalwarts like another legend, Gerson DCunha, the ex-Election Commissioner Mr Vittal, the former Director of IIM, Prof Khandwala, Prof Ramesh Sarin from XLRI, to name just a few, Directors like Atul Tandon etc, and a new Governing Council of which Santosh Desai is here, we transformed the Mudra Institute of Communication into MICA. Today, it is an independently run Business School that specialises in Strategic Marketing & Communication Management. Profitable, self-funded and having a very healthy corpus. With a fantastic Alumni base. Apart from numerous CXOs in the Marketing, Media and Communication Industry, three of the top ten agencies have MICA alumni as their CEOs. I am grateful to the opportunity to head the Mudra Foundation and the Governing Council of MICA, for well over a decade. 14 years, to be exact. AAAI Finally and interestingly, going against the norm and tradition, the President-ship of the Industry body the AAAI was held back from me, and I was asked to contest an election. I had to win it the hard way. I was fortunate to enjoy the goodwill and support of a large number of Industry leaders. But what was more important was that the entire executive committee helped me in my endeavour to lay the foundation for the future of our Industry and also bring to an end the warring factions of competing award shows. Fundamental changes were made. The constitution was changed. Sundar Swamy helped me immensely in that. We built an inclusive future. For Media Agencies, Digital Agencies and more to follow. I could not have done that without many of you in the room. Thank you.

Re-invention, relevance The lesson learnt over the four decades underscored the importance of constantly reinventing and staying relevant. Decade after decade as the Industry changed. As market forces changed, the very construct of operations changed, remuneration structures changed and so on. I treated it like a long distance run where it was necessary to stay the course and not look at it as a sprint. Finally I put to practice what I have always preached. Leave at the right time. Build succession plans. Have backups. Plan B if need be. Make way for fresh thinking. Trust youngsters. The current CEO of the Mudra Group today, Aditya Kanthy, was not even born when I began my career in 1976. Surround yourself with talent better than you All my milestones and achievements and the award today is entirely due to the dictum I faithfully followed of ‘surround yourself with talent better than you’. I was fortunate. Yes that’s the right word. I only wish I could name each and every one of them here. My extended family I dedicate this Award to all those who worked alongside me, be it in Mudra, MICA, the Advertising Industry, the Media fraternity, fellow organisers of Ad Asia in Delhi, the talented leaders at the Advertising Standards Council of India, the INS or Indian Newspapers Society, the IBF or the Indian Broadcasting Federation, the Audit Bureau of Circulations and finally the NGO Plan India, which has allowed me to be a part of the mission to touch the lives of 10 million children and take forward the gender equality agenda. You are my extended family. I will always be grateful to you. Thank you.   Follow Madhukar Kamath on Twitter Read the full article