#online it-recruitment ai blog writer

[ai-blog-writer-recruitment]

Recruitment AI Blog Writer: Your Free Online Resource

Your comprehensive resource for Recruitment AI Blog Writer. With our free online tool, HR professionals, recruiters, and career advisors can harness the power of AI to streamline content creation and engage with job seekers and employers. Start blogging for free and make an impact in the world of talent acquisition and management.

In the ever-evolving realm of recruitment, where talent acquisition is as much about strategy as it is about storytelling, the power of engaging content cannot be overstated. Blogs have emerged as an indispensable tool for recruiters to attract, engage, and retain both candidates and clients. However, creating compelling blog content demands time, effort, and expertise. This is where the fusion of recruitment and artificial intelligence (AI) steps in, offering a promising solution to streamline the content creation process. In this exploration, we delve into the landscape of free recruitment AI blog writing online, examining its benefits, challenges, and the future it heralds.

At the forefront of this landscape is the marriage of AI and natural language processing (NLP), which empowers AI platforms to generate human-like content autonomously. These platforms leverage machine learning algorithms trained on vast datasets of written content, enabling them to mimic the tone, style, and structure of human-authored blogs. As a result, recruiters can harness the capabilities of AI to produce blog posts tailored to their target audience with remarkable efficiency.

The benefits of integrating AI into blog writing for recruitment are multifaceted. Firstly, AI-driven content creation expedites the process, allowing recruiters to publish blogs at a higher frequency without compromising quality. This agility is invaluable in a competitive market where staying relevant and engaging is paramount. Secondly, AI algorithms analyze trends and insights from online platforms, enabling recruiters to generate content that resonates with their audience's interests and preferences. This data-driven approach enhances the effectiveness of blog posts in attracting and retaining talent. Moreover, AI blog writing frees up recruiters' time, enabling them to focus on higher-value tasks such as building relationships and strategic planning.

[honestreviewsposts]

Dax AI Review – Demo + An Honest & Detailed Insight

What is Dax AI?

Alright, let’s break it down! Dax AI is like a super-smart computer program. What it does is it uses the fancy power of artificial intelligence to help you with your online business.

Now, here’s the cool part: Dax AI can do a bunch of things for you. It can make content for your website, create sales funnels, and even bring in more people to your site – all by itself, without needing a human to do it.

Imagine you usually need different people, like writers, designers, and social media folks, to help with your online stuff. Well, Dax AI is like having all of them in one handy tool. It’s like having your own superhero for your online business tasks!

Dax AI Review – Features

Let’s take a closer look at the impressive range of features that Dax AI offers:

⇒ Content Generation

Write articles, blog posts, website content, emails, and more.

Rewrite existing content to make it more optimized for SEO.

Proofread any text for grammar and correctness.

Create books, proposals, and press releases effortlessly.

⇒ Design Assistance

Design landing pages, websites, social media posts, logos, avatars, and ad banners.

Generate attention-grabbing designs with ease.

⇒ Marketing and Strategy

Create social media plans and write social media posts.

Research hashtags and keywords.

Generate product ideas and video scripts.

Recruit clients effortlessly.

⇒ Multilingual Capabilities

Translate videos into over 70 languages with high-quality voices.

These features encompass a wide array of tasks that are typically time-consuming and costly when handled by human professionals.

Click Here to Get Instant Access<<

[ourjobagency]

Applicant Tracking System (ATS) Usage Report: Key Shifts and Strategies for Job Seekers

The job market is an ever-evolving landscape, and one of the significant game-changers in recent years has been the adoption of Applicant Tracking Systems (ATS) by companies to streamline their hiring processes. In this blog, we will explore the key shifts in ATS usage in 2023 and provide valuable strategies for job seekers to navigate this increasingly automated recruitment world.

The Growing Role of ATS in Recruitment

Applicant Tracking Systems have been a staple in HR departments for years, but their influence continues to expand. In 2023, ATS technology has become more sophisticated, capable of analyzing not only resumes but also social media profiles, work portfolios, and online assessments. This shift signifies the need for job seekers to adapt and optimize their profiles accordingly.

Key Shifts in ATS Usage:

AI-Driven Matching: ATS now employ advanced AI algorithms to match candidates with job descriptions. They analyze keywords, skills, and even sentiment analysis to assess cultural fit.

Assessment Tools: Many companies use ATS to administer pre-screening assessments, evaluating candidates' skills and compatibility with the role.

Social Media Integration: ATS have integrated social media scraping capabilities, allowing them to gather additional insights about candidates. Job seekers need to maintain a professional online presence.

Diversity and Inclusion: Companies are using ATS to track diversity and inclusion metrics. This underscores the importance of emphasizing diverse experiences and skills on your resume.

Strategies for Job Seekers in the ATS Era

Navigating the ATS-driven job market in 2023 requires a strategic approach. Here are some key strategies to increase your chances of success:

1. Tailor Your Resume

Customize your resume for each application by incorporating keywords from the job description. ATS are more likely to select resumes that closely match the job's requirements.

2. Build an Online Presence

Maintain an updated LinkedIn profile and other relevant social media profiles. Ensure that the information is consistent with your resume. Highlight your skills, achievements, and professional network.

3. Optimize Your Cover Letter

While many job applications don't require a cover letter, if you decide to include one, tailor it to the job you're applying for. Use keywords and phrases from the job description to demonstrate your suitability for the role.

4. Expand Your Skill Set

Invest in continuous learning and skills development. ATS often prioritize candidates with up-to-date skills and relevant certifications.

5. Quantify Achievements

Incorporate quantifiable achievements and results in your resume. Use metrics and numbers to showcase your contributions in previous roles.

6. Network Strategically

Leverage your professional network to learn about job openings. Employee referrals are often highly regarded by ATS.

7. Research the Company

Before applying, research the company and its culture. Tailor your application to align with their values and goals.

8. Follow Application Instructions

Carefully follow the application instructions provided by the employer. ATS may automatically reject applications that don't comply.

9. Review and Revise

Proofread your resume and application materials for errors. Simple mistakes can lead to rejection by ATS.

10. Seek Professional Help

Consider consulting a career coach or resume writer who specializes in ATS optimization to ensure your documents are ATS-friendly.

Conclusion

As Applicant Tracking Systems continue to play a pivotal role in the hiring process in 2023, job seekers must adapt to this new reality. By tailoring their application materials, optimizing their online presence, and staying informed about ATS trends, candidates can enhance their chances of standing out in a competitive job market. Remember, while ATS can be a challenge, they are ultimately designed to help employers find the best-fit candidates, and with the right strategies, you can become one of them.

[resumeplacement2021]

Top 5 High demand Jobs by designation

Thanks to demographic changes and technological advancements the job panorama has shifted considerably throughout the globe in the coming years new jobs will emerge and a number of the present-day jobs will demand the knowledge of latest abilities sure process categories will see extra increase than others due to the economic and social elements at play consequently it has to turn out to be indispensable to keep tune of this ever-evolving international of labour here are some jobs which can be predicted to be in call for in India

 #1 Jobs by Designation - AI specialist

  AI which means Artificial Intelligence specialist is the most highly demanded job in India. computers are used to check hypotheses on how human thoughts work and carried out ai designs smart laptop structures which can perform an entire range of programs as an instance fingerprint recognition voice recognition and many others ai experts can discover many job opportunities. 

  #2 Jobs by Designation - Data scientist

 Data Scientist is the job where the people who work on the trends. In this digital world, everything becomes online. And someone in some means collecting the data through your smartphones, pc or laptops. The data collected are nothing but you give your information like sending mails, giving credentials of app installing, commenting using FB login, and many more.

These collected data are not structured and are simply stored. A data scientist works with these data and their business upgrading like for the improvement of the customer experience, to give better user experience, for marketing these data are used. The topmost companies are hiring for these data scientist job roles even after this pandemic.

 #3 Jobs by Designation - Digital Marketing Executive

 According to the World Economic Forum, by 2030, about 40% of all purchases will be online. Digital marketing specialists’ scopes increased only after this lockdown only. In simple terms, a Digital Marketing Specialist promotes and sells a product using various digital channels, like  Email Marketing, Website, Blogs, Social Media Ads, Search Engine Optimization.

 A digital marketing executive should be an expert in handling google analytics, social media analytics to understand your audience. Improving Search Engine Ranking(through SEO and SEM). Creating engagement through content. Creating rich content videos will out speak about a brand or product. And have to create an engagement with the right set of audiences regularly.

 A digital marketing industry survives always because there will be always upcoming new brands and products for promoting and reaching the brands to the people digital marketing is a must. If you are fresher or have expertise in the field of digital marketing then you have the best career.

 #4 Jobs by Designation - Content Writer

 Content Writer is the most wanted job industry after the covid-19. What is content writing? Content writing is nothing but giving a quality piece of words, it can be in any form either blogs, articles, summaries, infographics anything.

 Do you know what makes such demand for this content writing? It is we to attract the users in words and make them hold on to their page and in turn with leads. Whatever is shown online it should be either in images or words. For this content writing is mandatory. Generally, the span of the user attention is less than 5 seconds only by giving the right content what the user needs they will look into your content and create an engagement. If you are a content writer undoubtedly you are going to be having great job opportunities.

 #5 Jobs by Designation - Android/ IOS application developer

 Mobile app developers... are you worried about you are not from a computer science background. Just relax! The fact says mass recruiters hire graduates from the electrical, mechanical, and even civil says that technology does not belong to anybody’s father. If you are skilled in developing mobile apps then there is a big job opportunity is waiting for you. Nothing in the world is there that we cannot do by learning and practising even non-computer science students there is an opportunity. And for the outstanding app developers, don’t wait, to find the openings from Resume Placement and apply them.

 What does Mobile Developers do? From the name, we can know that they design mobile apps. Since the lockdown commenced, you'll’ve completed the price as a minimum as soon as using GooglePay, you will be ordered meals with the use of Zomato or Swiggy. There aren’t any doubt cell telephones will constantly live.

  These are the most highly demanded

Jobs by designation.

You can find more job opportunities at Resume Placement

www.resumeplacement.com

[resumeplacement]

Top 5 High demand Jobs by designation

Thanks to demographic changes and technological advancements the job panorama has shifted considerably throughout the globe in the coming years new jobs will emerge and a number of the present-day jobs will demand the knowledge of latest abilities sure process categories will see extra increase than others due to the economic and social elements at play consequently it has to turn out to be indispensable to keep tune of this ever-evolving international of labor here are some jobs which can be predicted to be in call for in India

 #1 Jobs by Designation - AI specialist

  AI which means Artificial Intelligence specialist is the most highly demanded job in India. computers are used to check hypotheses on how human thoughts work and carried out ai designs smart laptop structures which can perform an entire range of programs as an instance fingerprint recognition voice recognition and many others ai experts can discover many job opportunities.

  #2 Jobs by Designation - Data scientist

 Data Scientist is the job where the people who work on the trends. In this digital world, everything becomes online. And someone in some means collecting the data through your smartphones, pc or laptops. The data collected are nothing but you give your information like sending mails, giving credentials of app installing, commenting using FB login, and many more.

These collected data are not structured and they are simply stored. A data scientist works with these data and their business upgrading like for the improvement of the customer experience, to give better user experience, for marketing these data are used. The topmost companies are hiring for these data scientist job roles even after this pandemic.

 #3 Jobs by Designation - Digital Marketing Executive

 According to the World Economic Forum, by 2030, about 40% of all purchases will be online. Digital marketing specialists’ scopes increased only after this lockdown only. In simple terms, a Digital Marketing Specialist promotes and sells a product using various digital channels, like  Email Marketing, Website, Blogs, Social Media Ads, Search Engine Optimization.

A digital marketing executive should be an expert in handling google analytics, social media analytics to understand your audience. Improving Search Engine Ranking(through SEO and SEM). Creating engagement through content. Creating rich content videos will out speak about a brand or product. And have to create an engagement with the right set of audiences regularly.

A digital marketing industry survives always because there will be always upcoming new brands and products for promoting and reaching the brands to the people digital marketing is a must. If you are fresher or expertise in the field of digital marketing then you have the best career.

 #4 Jobs by Designation - Content Writer

 Content Writer is the most wanted job industry after the covid-19. What is content writing? Content writing is nothing but giving a quality piece of words, it can be in any form either blogs, articles, summaries, infographics anything.

Do you know what makes such demand for this content writing? It is we to attract the users in words and make them hold on to their page and in turn with leads. Whatever shown online it should be either in images or words. For this content writing is mandatory. Generally, the span of the user attention is less than 5 seconds only by giving the right content what the user needs they will look into your content and create an engagement. If you are a content writer undoubtedly you are going to be having great job opportunities.

#5 Jobs by Designation - Android/ IOS application developer

 Mobile app developers... are you worried about you are not from a computer science background. Just relax! The fact says mass recruiters hire graduates from the electrical, mechanical, and even civil says that technology does not belong to anybody’s father. If you are skilled in developing mobile apps then there is a big job opportunity is waiting for you. Nothing in the world is there that we cannot do by learning and practicing even non-computer science students there is an opportunity. And for the outstanding app developers, don’t wait, to find the openings from Resume Placement and apply them.

What does Mobile Developers do? From the name, we can know that they design mobile apps. Since the lockdown commenced, you'll’ve completed the price as a minimum as soon as using GooglePay, you will be ordered meals with the use of Zomato or Swiggy. There isn’t any doubt cell telephones will constantly live.

 These are the most highly demanded Jobs by designation. You can find more job opportunities at Resume Placement www.resumeplacement.com

[resumeplacement2021]

Jobs by Industry - After Covid-19

COVID-19 had turned the world of people into jobless, most of them are not receiving a salary and many of them were laid jobs. But in some industries are not affected by this pandemic. In fact, some professions are even better now. This is what we are going to look into in this article, which is jobs are hiring after the covid outbreak. At the end of this post, you can come to the conclusion which industry is cool and running without any break.

 After the covid, we can classify the workflow of the job industry into 4 parameters. They are

 LinkedIn’s India 2020 Emerging Jobs Report

 LinkedIn has published a report in 2020 which a list of 15 top emerging jobs in India. These 15 job sectors going to grow tremendously.

 Top 15 emerging jobs by industry

 ❖     Blockchain Developer

❖     AI specialist

❖     JavaScript Developer

❖     Robotic Process Automation Consultant

❖     Back-end Developer

❖     Growth Manager

❖     Site Reliability

❖     Customer Success Specialist

❖     Full Stack Engineer

❖     Robotics Engineer 

❖     Cybersecurity Specialist

❖     Python Developer

❖     Digital Marketing Specialist

❖     Front-end Engineer

❖     Lead Generation Specialist

 Career Impact

 After the covid people started realizing how does the career affect the daily life. So now people learned a lesson on choosing a career that does not affect any outbreak or pandemic.

 Remote Jobs

 Working from home has now become a new trend. One need not go to the workplace directly to earn money instead they can sit in a place and earn money through technology.

 Learn from home

 The final parameter is learning from home. To stay updated one needs to learn more. And now this can be done from the home itself through the online. Free resources help for knowledge sharing and learning on the latest technologies and job trends.

 Based on these 4 parameters let us see the top 5 jobs by an industry that are running successfully after covid-19

 #5 Jobs by Industry -  Mobile Application Developer.

  Mobile app developers... are you worried about you are not from a computer science background. Just relax! The fact says mass recruiters hire graduates from the electrical, mechanical, and even civil says that technology does not belong to anybody’s father. If you are skilled in developing mobile apps then there is a big job opportunity is waiting for you. Nothing in the world is there that we cannot do by learning and practising even non-computer science students there is an opportunity. And for the outstanding app developers, don’t wait, to find the openings from Resume Placement and apply them.

What does Mobile Developers do? From the name, we can know that they design mobile apps. Since the lockdown commenced, you'll’ve completed the price as a minimum as soon as using GooglePay, you will be ordered meals with the use of Zomato or Swiggy. There isn’t any doubt cell telephones will constantly live.

  #4 Jobs by Industry -  UI/UX Designer

  These days, it’s all about the user experience. And a UI/UX designer is the one who is completely responsible for it. UI means User Interface. Where the user points through, the action of the button goes where what is the listings, alignment, fonts, colours, compatibility on smartphones, tabs, or laptops. Basically, they deal with looks. A UX designer handles the user experience on the site. How do the users react to the product, how things work, whether the user feels everything comfortable while using the site.

 Everything becomes online today, each and every business advertising to create a branding and to register in the people’s mind. And for this UI/UX designer plays a major role in all advertisements, marketplaces, websites in whichever mode people communicate with online the role UI/UX designer is there. If you excel in the UI and UX tools then there is a great job opportunity are waiting for you.

  #3 Jobs by Industry - Digital Marketing Specialist

  According to the World Economic Forum, by 2030, about 40% of all purchases will be online. Digital marketing specialist’s scopes increased only after this lockdown only. In simple terms, a Digital Marketing Specialist promotes and sells a product using various digital channels, like  Email Marketing, Website, Blogs, Social Media Ads, Search Engine Optimization.

 A digital marketing executive should be an expert in handling google analytics, social media analytics to understand your audience. Improving Search Engine Ranking(through SEO and SEM). Creating engagement through content. Creating rich content videos will out speak about a brand or product. And have to create an engagement with the right set of audiences regularly.

 A digital marketing industry survives always because there will be always upcoming new brands and products for promoting and reaching the brands to the people digital marketing is a must. If you are fresher or have expertise in the field of digital marketing then you have the best career.

  #2 Jobs by Industry - Data Scientist

  Data Scientist is the job where the people who work on the trends. In this digital world, everything becomes online. And someone in some means collecting the data through your smartphones, pc or laptops. The data collected are nothing but you give your information like sending mails, giving credentials of app installing, commenting using FB login, and many more.

These collected data are not structured and are simply stored.

 A data scientist works with these data and their business upgrading like for the improvement of the customer experience, to give better user experience, for marketing these data are used.

The topmost companies are hiring for these data scientist job roles even after this pandemic.

  #1 Jobs by Industry - Content Writer

  Content Writer is the most wanter job industry after the covid-19. What is content writing? Content writing is nothing but giving a quality piece of words, it can be in any form either blogs, articles, summaries, infographics anything. 

 Do you know what makes such demand for this content writing? It is we to attract the users in words and make them hold on to their page and in turn with leads. Whatever is shown online it should be either in images or words. For this content writing is mandatory. Generally, the span of the user attention is less than 5 seconds only by giving the right content what the user needs they will look into your content and create an engagement. If you are a content writer undoubtedly you are going to be having great job opportunities.

  However, COVID-19 has changed many ones lives it is not going to be permanent it is not too late to find the best

Jobs by Industry 

and apply for it from

Resume Placement.

[maheshnaidu5292]

How to answer the common interview Question “What makes you unique?”

One interview question which every recruiter likes to ask candidates is - "What makes you different from others?". Although the essence is the same, but it can be asked in many ways-

· How can you say that you're the perfect fit for this role?

· Why are you the best candidate for the role?

· How are you different from other candidates?

The reason behind asking this question is that the interviewer wants to know your personality. They want to know what skills you can bring to the table and who you are as a person.

Moreover, the answer to this question varies according to the job role. But one is common to ace this question - practice. The more you practice, the better it will show in your answer during the Resume.

Before you take the mock interview, you need to sit down and write down answers to these common interview questions.

You can also attend Mock interviews to better yourself, but before that, you are required to sit down in peace and write answers to common interview questions. Below is the detailed guide of how to answer "What makes you unique".

Talk about skills from the job description

Including the points from the Job description will enhance your answer and make it more focused. For example, if the job description mentions Google Ads in it, then you can talk about your Google AdWords certification that Google granted you online for completing the course. This will help to put a positive impression in the mind of the Recruiter.

Mention relevant accomplishments

Talking about unique skills which you have in Sports or cooking isn't going to help your cause. The entire game is about relevancy. If the job description states about Content Writer, only talk about the Blogs or text content which you have written and which hold value. That is an accomplishment that is more suited to a Content Writer than being proficient in Sports or Cooking!

Stay positive and focus on your achievements

This is a very important aspect while answering any interview question, and not specifically what makes you unique. Your answer should reflect your enthusiasm towards the job role and not nervousness. One thing to note here is that you should talk about what makes you suitable for the job role and not why others should get this job. If you try to lower your competitors, the Recruiter might think you have a negative mindset and this can affect your chances.

Talk about how you can add value to the Company

One of the best ways to gain success in the interviews is by including how your skills can add value to the company and how your goals match with the Company's. When a Recruiter feels that a candidate looks at a job as an integral part of his life and not "just another job", the chances of them saying yes to your candidature increases by two-fold. Generally, Companies look for candidates who can work well under pressure and collaborate with teams. So if you can include points like these in your answers, you will increase your chances of making the cut.

Using the above-mentioned tips will definitely portray you as a better candidate compared to others and will increase your chances of getting hired.

How to get more Interview Calls? - HireMee.

HireMee is an AI-based Online Assessment Platform which links colleges, companies, and students via its pre-employment test. Students can appear for its online test and find jobs from over 2300+ Companies who are into Entry Level Recruitment as well as lateral hiring.

[amcat]

What Does The Future Of Jobs Look Like From The Corporate Perspective

The coronavirus pandemic has fundamentally shaken up the business world; changed the way we used to work and has had a huge impact on the future of job search. Although we were already on our way to prepare for a digitalised future of work driven by video conferencing tools, mobile connectivity and cloud storage, the COVID-19 pandemic has just accelerated the transformation. Companies were forced to enable remote working for their employees and increase business resiliency by adopting virtual collaboration tools at an unprecedented speed.

It is not possible to foresee when this global pandemic will come to an end, but whenever that happens, commuting to the office and interacting face-to-face with colleagues may not be the same. In fact, some companies are considering permanent work from home for the majority of their workforce.

Such changes are definitely going to impact the future of job search and the way of working. So, to capture the fundamental aspects that are set to undergo transformations from the corporate perspective, we have curated this blog to help you understand the changes that are about to come your way.

AI-Powered Recruitment Tools

Artificial Intelligence powered technology is going to change the way people get hired. AI was already booming, even before the COVID-19 pandemic happened and now it is even more in demand. From shortlisting candidates to identifying potential skills, Artificial Intelligence is going to be a crucial part of your job search.

AI-powered hiring tools will help the recruiter to quickly screen thousands and thousands of job applications within minutes. This will give the HR team more time to focus on other important tasks like creating relations, adequately updating policies and connecting with potential candidates.

Moreover, with the help of Artificial Intelligence, the hiring managers will be able to match the candidates with the right job opening based on their skills, personality and abilities. In fact, Artificial Intelligence is the future of jobs after COVID-19

In addition to that, with AI-infused automation, the recruitment cycle will be more efficient and accurate, which will improve the quality of remote hiring. This will help the companies find the right candidate for the job opening with less time and cost.

Emerging Sectors

Just as the lives of employees have changed, so have the organisations themselves. For instance, food delivery companies jumped the bandwagon to make essential goods delivered to our home during the lockdown.

Moreover, as we get comfortable with online shopping, retailers will have to rethink and rework on their business strategy and focus more on online delivery. And, to successfully implement that, they need to strengthen their logistics and delivery system.

Even the education system has undergone a huge digital transformation in recent times. There has been a rise of e-learning where children are being taught remotely and on video chat platforms. This integration of technology with education will give rise to more online education platforms like Byju’s and Unacademy.

The coronavirus pandemic has significantly impacted almost every sector of the economy. However, with these transformations, it has brought radical changes in the ways companies used to operate and work.

Sectors like hospitality, restaurants, airlines, retail and tourism have taken a hit due to the coronavirus pandemic. The growth of these businesses is minimal for the next coming quarters.

On the brighter side, industries like Healthcare, Pharmaceuticals, FMCG, E-Commerce, E-Learning, Logistics, Supply Chain Service Provider, OTT and IT will continue to see great growth opportunities. Moreover, new companies might emerge to keep up with the rapidly increasing demand and will most likely call for an additional workforce.

These emerging sectors will reflect a technology-empowered workforce where automation frees employees from the mundane tasks and motivates them to be more creative, efficient and effective at their jobs.

Skills Of The Future

Due to the novel coronavirus, our workplaces are likely to change and with it, the required skill-set. Both the existing and the emerging sectors will lookout for candidates with transferable skills, excellent communication skills and ability to collaborate with other employees remotely. Uniquely human skills, such as emotional intelligence, empathy, intellectual curiosity and the ability to adapt will remain important to job growth and stability for years to come.

Moreover, a zeal to continue learning, exposure to diverse cultures and seeking out feedback will help you further hone these skills. No matter how future technologies will impact the workplace, these abilities will serve you well to create a long and prosperous career.

Job Profiles That Will Be In Hot Demand

The coronavirus pandemic has forced a large chunk of people to work from home. Due to that, there has been a huge spike in data usage across the country. The job opportunities for Data Scientists, Business Analysts and ML/AI Engineers were already increasing steadily. Now, with the surge in data usage, we can expect this demand to go even higher.

The backbone of all IT infrastructure is Cloud. A lot of top companies were already migrating to cloud but with the coronavirus pandemic, it is likely to accelerate the migration. So, you can expect to see a greater demand for cloud architects, cloud engineers and cloud IT admins.

With almost all organisations working remotely, companies’ data is at a high risk of cyber theft. Employees are relying more on personal or less secure wi-fi networks which has increased the threat levels. That is the reason why cybersecurity has become a crucial part of the new corporate system. The demand for security architects, cybersecurity specialists and ethical hackers has and will continue to increase over time.

As more and more people stay at home and consume information online, digital marketing is booming. Companies seek to decrease market spending, drive a better ROI, build an online presence and follow targeted audience online. This will result in increased demand for PPC practitioners, brand managers, content writers, SEO experts, social media manager and email marketing specialists.

Thanks to the coronavirus pandemic, digital channels will become increasingly mainstream across sectors like retail, education, healthcare, IT and others. As the demand for digital increases, it will result in greater demand for Data Engineers, Data Analysts, Data Scientists and Business Analysts.

The growth of digital and tech jobs will accelerate and getting skilled in these digital skills is one of the best ways to ensure that your career is on the right track and will continue to grow.

Digitalised Workplace

The future of the workplace will be all about dismantling antiquated structures and promoting a more open, diverse, efficient and safe place for both companies and employees. There will be the emergence of flat structured companies with no managers, instead, organisations will operate in self-organised, client-facing project teams.

The reduction in corporate politics and flattened hierarchy will increase the efficiency of employees and will promote a culture that is close-knit and supportive of one another. This flexible approach will help individuals to swiftly adapt to the changing digital workplace.

Moreover, tools like augmented reality, machine learning, video and voice-based user interfaces will become mainstream. Innovations in technology will become an important part of the digital landscape. It is critical that all the employees start thinking about how their roles might change because they will. That is why flexibility and adaptability is a prized asset for positive and motivated office culture.

Conclusion

These are just a handful of COVID-19 driven transformation from the corporate perspective that will impact the future of work. However, we are in a period of unprecedented change and these transformations aren’t set in stone.

It is still unclear when this global pandemic will come to an end but what is certain is that our work life will never be the same. Companies will become more resilient to improve business continuity and agility, while employees will have to more flexibility over their schedules as they work remotely.

Moreover, the investment will shift to newer technologies that will make remote working more effective and productive. The focus on data mining and security will also increase, making it essential for companies to invest in technologies and ensure that their information is secure.

To weather this global pandemic and threats to the future of job search, you will have to build up your skillsets, especially your interpersonal skills. To make your job search work in the post-pandemic world, you will need to be capable of adapting to changes. And, as history says, “This, too, shall pass”.

[jesseneufeld]

Weekly Link Love—Edition 7

Thanks to everyone who has already signed up for the Keto Reset Kickoff! If you haven’t heard the news, we’re doing a free 7-day email series that is the perfect intro to keto. If trying a Keto Reset is possibly on your to-do list for 2019, you don’t want to miss it. Everyone who signs up also gets the incredible opportunity to get the Keto Reset Online Mastery Course for FREE (a $147 value) with the purchase of a Primal Kitchen Advanced Keto Kit. Head to primalkitchen.com/ketoreset now to enroll! It all goes down January 7. Okay, now on to today’s post….

Research of the Week

Some human gut bacteria produce GABA, a “relaxation” neurotransmitter. People with depression tend to have less of the GABA-producing bacteria.

The more fruits and vegetables you eat, the more highly you rate your own cognitive function.

Following a Mediterranean diet is linked to less body fat, lower inflammation, improved glucose metabolism, and higher insulin sensitivity.

New Primal Blueprint Podcasts

Episode 298: Ashleigh Vanhouten: Host Elle Russ chats with Primal Health Coach, writer, and Paleo Magazine Radio host Ashleigh Vanhouten.

Episode 299: Keto Q&A: Host Brad Kearns answers your keto questions.

Each week, select Mark’s Daily Apple blog posts are prepared as Primal Blueprint Podcasts. Need to catch up on reading, but don’t have the time? Prefer to listen to articles while on the go? Check out the new blog post podcasts below, and subscribe to the Primal Blueprint Podcast here so you never miss an episode.

Media, Schmedia

Scientists discover tens of billions of tons of microbes beneath the earth’s crust.

Jimmy Dean sausages, now with extra iron.

Interesting Blog Posts

“Chunking” life experiences speeds up the passage of time.

Relax for a better world.

Social Notes

New BBQ sauces hit the scene.

Malibu’s still got it.

Everything Else

Is this happiness?

The roadblocks on the journey to Mars aren’t just physical or technical.

Who said women shouldn’t lift heavy things?

Imagine the media accolades if this person reduced their insulin requirements by 80% with a vegan diet.

NomNomPaleo’s holiday gift guide.

Things I’m Up to and Interested In

I wish him luck: CrossFit’s Greg Glassman is amassing an army of doctors.

Finding I found interesting: Neanderthal admixture changed the brains of some Europeans.

Makes sense: Why psychology research focused on Western populations may not apply to populations from other regions.

This is bad: Johnson & Johnson knowingly sold baby powder containing asbestos for decades.

Well, there goes photographic evidence: AIs generate realistic human faces.

Question I’m Asking

Do you think happiness can be reduced to proteins dragging endorphins along brain filaments?

Recipe Corner

Thai basil beef.

Haul out that frozen leftover turkey and make creamy turkey soup.

Time Capsule

One year ago (Dec 8 – Dec 14)

The Future of Health Care is Health Coaching– The human touch will never go out of style.

Will Saturated Fat Kill Your Cells?– Have we finally found the mechanism?

Comment of the Week

“The U.S. Marines require a potential recruit to do 3 chin-ups to sign up. They have to turn down a significant number until they can accomplish this. I stopped by a Marine recruitment center in the mall. I’m almost 72 and as a joke I walked in and asked the recruiter if I could see if I would qualify. He laughed and said, “go ahead”. I did 30. The look on his face was priceless. I got the hell out of there before he recruited me!”

– Nicely done, Skip.

(function($) { $("#dflB5kx").load("https://www.marksdailyapple.com/wp-admin/admin-ajax.php?action=dfads_ajax_load_ads&groups=674&limit=1&orderby=random&order=ASC&container_id=&container_html=none&container_class=&ad_html=div&ad_class=&callback_function=&return_javascript=0&_block_id=dflB5kx" ); })( jQuery );

ga('send', { hitType: 'event', eventCategory: 'Ad Impression', eventAction: '74506' });

The post Weekly Link Love—Edition 7 appeared first on Mark's Daily Apple.

Weekly Link Love—Edition 7 published first on https://drugaddictionsrehab.tumblr.com/

[cristinajourdanqp]

Weekly Link Love—Edition 7

Thanks to everyone who has already signed up for the Keto Reset Kickoff! If you haven’t heard the news, we’re doing a free 7-day email series that is the perfect intro to keto. If trying a Keto Reset is possibly on your to-do list for 2019, you don’t want to miss it. Everyone who signs up also gets the incredible opportunity to get the Keto Reset Online Mastery Course for FREE (a $147 value) with the purchase of a Primal Kitchen Advanced Keto Kit. Head to primalkitchen.com/ketoreset now to enroll! It all goes down January 7. Okay, now on to today’s post….

Research of the Week

Some human gut bacteria produce GABA, a “relaxation” neurotransmitter. People with depression tend to have less of the GABA-producing bacteria.

The more fruits and vegetables you eat, the more highly you rate your own cognitive function.

Following a Mediterranean diet is linked to less body fat, lower inflammation, improved glucose metabolism, and higher insulin sensitivity.

New Primal Blueprint Podcasts

Episode 298: Ashleigh Vanhouten: Host Elle Russ chats with Primal Health Coach, writer, and Paleo Magazine Radio host Ashleigh Vanhouten.

Episode 299: Keto Q&A: Host Brad Kearns answers your keto questions.

Each week, select Mark’s Daily Apple blog posts are prepared as Primal Blueprint Podcasts. Need to catch up on reading, but don’t have the time? Prefer to listen to articles while on the go? Check out the new blog post podcasts below, and subscribe to the Primal Blueprint Podcast here so you never miss an episode.

Media, Schmedia

Scientists discover tens of billions of tons of microbes beneath the earth’s crust.

Jimmy Dean sausages, now with extra iron.

Interesting Blog Posts

“Chunking” life experiences speeds up the passage of time.

Relax for a better world.

Social Notes

New BBQ sauces hit the scene.

Malibu’s still got it.

Everything Else

Is this happiness?

The roadblocks on the journey to Mars aren’t just physical or technical.

Who said women shouldn’t lift heavy things?

Imagine the media accolades if this person reduced their insulin requirements by 80% with a vegan diet.

NomNomPaleo’s holiday gift guide.

Things I’m Up to and Interested In

I wish him luck: CrossFit’s Greg Glassman is amassing an army of doctors.

Finding I found interesting: Neanderthal admixture changed the brains of some Europeans.

Makes sense: Why psychology research focused on Western populations may not apply to populations from other regions.

This is bad: Johnson & Johnson knowingly sold baby powder containing asbestos for decades.

Well, there goes photographic evidence: AIs generate realistic human faces.

Question I’m Asking

Do you think happiness can be reduced to proteins dragging endorphins along brain filaments?

Recipe Corner

Thai basil beef.

Haul out that frozen leftover turkey and make creamy turkey soup.

Time Capsule

One year ago (Dec 8 – Dec 14)

The Future of Health Care is Health Coaching– The human touch will never go out of style.

Will Saturated Fat Kill Your Cells?– Have we finally found the mechanism?

Comment of the Week

“The U.S. Marines require a potential recruit to do 3 chin-ups to sign up. They have to turn down a significant number until they can accomplish this. I stopped by a Marine recruitment center in the mall. I’m almost 72 and as a joke I walked in and asked the recruiter if I could see if I would qualify. He laughed and said, “go ahead”. I did 30. The look on his face was priceless. I got the hell out of there before he recruited me!”

– Nicely done, Skip.

The post Weekly Link Love—Edition 7 appeared first on Mark's Daily Apple.

[watsonrodriquezie]

Weekly Link Love—Edition 7

Thanks to everyone who has already signed up for the Keto Reset Kickoff! If you haven’t heard the news, we’re doing a free 7-day email series that is the perfect intro to keto. If trying a Keto Reset is possibly on your to-do list for 2019, you don’t want to miss it. Everyone who signs up also gets the incredible opportunity to get the Keto Reset Online Mastery Course for FREE (a $147 value) with the purchase of a Primal Kitchen Advanced Keto Kit. Head to primalkitchen.com/ketoreset now to enroll! It all goes down January 7. Okay, now on to today’s post….

Research of the Week

Some human gut bacteria produce GABA, a “relaxation” neurotransmitter. People with depression tend to have less of the GABA-producing bacteria.

The more fruits and vegetables you eat, the more highly you rate your own cognitive function.

Following a Mediterranean diet is linked to less body fat, lower inflammation, improved glucose metabolism, and higher insulin sensitivity.

New Primal Blueprint Podcasts

Episode 298: Ashleigh Vanhouten: Host Elle Russ chats with Primal Health Coach, writer, and Paleo Magazine Radio host Ashleigh Vanhouten.

Episode 299: Keto Q&A: Host Brad Kearns answers your keto questions.

Each week, select Mark’s Daily Apple blog posts are prepared as Primal Blueprint Podcasts. Need to catch up on reading, but don’t have the time? Prefer to listen to articles while on the go? Check out the new blog post podcasts below, and subscribe to the Primal Blueprint Podcast here so you never miss an episode.

Media, Schmedia

Scientists discover tens of billions of tons of microbes beneath the earth’s crust.

Jimmy Dean sausages, now with extra iron.

Interesting Blog Posts

“Chunking” life experiences speeds up the passage of time.

Relax for a better world.

Social Notes

New BBQ sauces hit the scene.

Malibu’s still got it.

Everything Else

Is this happiness?

The roadblocks on the journey to Mars aren’t just physical or technical.

Who said women shouldn’t lift heavy things?

Imagine the media accolades if this person reduced their insulin requirements by 80% with a vegan diet.

NomNomPaleo’s holiday gift guide.

Things I’m Up to and Interested In

I wish him luck: CrossFit’s Greg Glassman is amassing an army of doctors.

Finding I found interesting: Neanderthal admixture changed the brains of some Europeans.

Makes sense: Why psychology research focused on Western populations may not apply to populations from other regions.

This is bad: Johnson & Johnson knowingly sold baby powder containing asbestos for decades.

Well, there goes photographic evidence: AIs generate realistic human faces.

Question I’m Asking

Do you think happiness can be reduced to proteins dragging endorphins along brain filaments?

Recipe Corner

Thai basil beef.

Haul out that frozen leftover turkey and make creamy turkey soup.

Time Capsule

One year ago (Dec 8 – Dec 14)

The Future of Health Care is Health Coaching– The human touch will never go out of style.

Will Saturated Fat Kill Your Cells?– Have we finally found the mechanism?

Comment of the Week

“The U.S. Marines require a potential recruit to do 3 chin-ups to sign up. They have to turn down a significant number until they can accomplish this. I stopped by a Marine recruitment center in the mall. I’m almost 72 and as a joke I walked in and asked the recruiter if I could see if I would qualify. He laughed and said, “go ahead”. I did 30. The look on his face was priceless. I got the hell out of there before he recruited me!”

– Nicely done, Skip.

The post Weekly Link Love—Edition 7 appeared first on Mark's Daily Apple.

[cynthiamwashington]

Weekly Link Love—Edition 7

Thanks to everyone who has already signed up for the Keto Reset Kickoff! If you haven’t heard the news, we’re doing a free 7-day email series that is the perfect intro to keto. If trying a Keto Reset is possibly on your to-do list for 2019, you don’t want to miss it. Everyone who signs up also gets the incredible opportunity to get the Keto Reset Online Mastery Course for FREE (a $147 value) with the purchase of a Primal Kitchen Advanced Keto Kit. Head to primalkitchen.com/ketoreset now to enroll! It all goes down January 7. Okay, now on to today’s post….

Research of the Week

Some human gut bacteria produce GABA, a “relaxation” neurotransmitter. People with depression tend to have less of the GABA-producing bacteria.

The more fruits and vegetables you eat, the more highly you rate your own cognitive function.

Following a Mediterranean diet is linked to less body fat, lower inflammation, improved glucose metabolism, and higher insulin sensitivity.

New Primal Blueprint Podcasts

Episode 298: Ashleigh Vanhouten: Host Elle Russ chats with Primal Health Coach, writer, and Paleo Magazine Radio host Ashleigh Vanhouten.

Episode 299: Keto Q&A: Host Brad Kearns answers your keto questions.

Each week, select Mark’s Daily Apple blog posts are prepared as Primal Blueprint Podcasts. Need to catch up on reading, but don’t have the time? Prefer to listen to articles while on the go? Check out the new blog post podcasts below, and subscribe to the Primal Blueprint Podcast here so you never miss an episode.

Media, Schmedia

Scientists discover tens of billions of tons of microbes beneath the earth’s crust.

Jimmy Dean sausages, now with extra iron.

Interesting Blog Posts

“Chunking” life experiences speeds up the passage of time.

Relax for a better world.

Social Notes

New BBQ sauces hit the scene.

Malibu’s still got it.

Everything Else

Is this happiness?

The roadblocks on the journey to Mars aren’t just physical or technical.

Who said women shouldn’t lift heavy things?

Imagine the media accolades if this person reduced their insulin requirements by 80% with a vegan diet.

NomNomPaleo’s holiday gift guide.

Things I’m Up to and Interested In

I wish him luck: CrossFit’s Greg Glassman is amassing an army of doctors.

Finding I found interesting: Neanderthal admixture changed the brains of some Europeans.

Makes sense: Why psychology research focused on Western populations may not apply to populations from other regions.

This is bad: Johnson & Johnson knowingly sold baby powder containing asbestos for decades.

Well, there goes photographic evidence: AIs generate realistic human faces.

Question I’m Asking

Do you think happiness can be reduced to proteins dragging endorphins along brain filaments?

Recipe Corner

Thai basil beef.

Haul out that frozen leftover turkey and make creamy turkey soup.

Time Capsule

One year ago (Dec 8 – Dec 14)

The Future of Health Care is Health Coaching– The human touch will never go out of style.

Will Saturated Fat Kill Your Cells?– Have we finally found the mechanism?

Comment of the Week

“The U.S. Marines require a potential recruit to do 3 chin-ups to sign up. They have to turn down a significant number until they can accomplish this. I stopped by a Marine recruitment center in the mall. I’m almost 72 and as a joke I walked in and asked the recruiter if I could see if I would qualify. He laughed and said, “go ahead”. I did 30. The look on his face was priceless. I got the hell out of there before he recruited me!”

– Nicely done, Skip.

(function($) { $("#dfeWUTF").load("https://www.marksdailyapple.com/wp-admin/admin-ajax.php?action=dfads_ajax_load_ads&groups=674&limit=1&orderby=random&order=ASC&container_id=&container_html=none&container_class=&ad_html=div&ad_class=&callback_function=&return_javascript=0&_block_id=dfeWUTF" ); })( jQuery );

ga('send', { hitType: 'event', eventCategory: 'Ad Impression', eventAction: '66572' });

The post Weekly Link Love—Edition 7 appeared first on Mark's Daily Apple.

Article source here:Marks’s Daily Apple

[gabrielcollignon]

A Year Full of ‘No Way!?’ Moments for CCO Magazine

A Year Full of ‘No Way!?’ Moments for CCO Magazine

2017 will go down as the year contributors to the magazine repeatedly blew my mind.

Most editors like to think they have at least a modest (if not better) grasp of the industry they cover. After all, to be a good editor you must be able to tease out the ideas that will educate or delight your readers most – and identifying those requires a baseline of subject matter expertise.

This year was different. At least a half dozen CCO articles in 2017 inspired an exclamation I can only describe as “No sh*t?!,” but for the purposes of this article, I’ll refer to as “No way?!”

Read on to learn about all the amazing contributors and ideas of the past year that blew my mind or delighted me.

Virtual reality and a sit-down with author of The Martian (February 2017)

We started the year interviewing virtual-reality expert Sarah Hill, CEO and chief storyteller for StoryUP, the article titled Immersive Content. No longer the domain of ultra-early adopters and video gamers, virtual reality and augmented reality took off in 2017 … and Sarah was the perfect guide, helping us understand the possibilities and limitations of VR and AR. She also offered case studies from brands using VR, a welcome moment for those of us unable to visualize applications for VR outside of the gaming and consumer entertainment realm.

The world is no longer flat. The internet is fast becoming a place you step inside. @sarahmidmo #virtualreality Click To Tweet

Also in February, I was delighted to interview Andy Weir, author of The Martian. We talked in Las Vegas just before his touching keynote talk at the ICC conference. Andy spoke poignantly about the deep challenges of being a full-time creative, and the lessons marketers may learn from his own journey. Among other nuggets of wisdom, he explained that marketers focus too much on the sale and, in doing so, lose sight of the power of a well-told story.

Marketers focus too much on sale. They lose sight of power of well-told story, says @andyweirauthor. Click To Tweet

He explained, “Audiences are extremely aware of preachiness, especially in the modern era. Hollywood has decided that everything has to have some freaking political message, which drives me crazy. The Martian, by the way, had no political message. Dude didn’t want to die … that’s it. People quickly, even if they don’t do it consciously, identify the message, get mildly annoyed at it, and then start ignoring the parts of the movie that push that. That’s why I try to avoid it. Instead, find the interesting part of your story and then work towards the message, rather than desperately starting with the message and trying to work towards the interesting part.”

HANDPICKED RELATED CONTENT: How Virtual Reality Could Change Content Marketing

Making sense of AI, plus ideas about hiring (April 2017)

Paul Roetzer’s article about the rise of AI-powered content marketing (Cognitive Content Marketing) lit up my brain with possibilities.

.@PaulRoetzer’s plain-English tour of AI in marketing lit up my brain, says @soloportfolio. Click To Tweet

Paul’s plain-English tour of the categories of AI in marketing, and possible on-ramps for timid marketers to consider, was one of my key “no way?!” moments of 2017. If it’s a topic that interests you, I also recommend watching his session from Content Marketing Word (Machine-Assisted Narrative: How to Transform and Scale Your B2B Content With Artificial Intelligence), which is available on demand. Paul did a fantastic job explaining AI in terms even non-technophiles can understand. He also gave us a tour of the most promising technologies in the field, and how marketers are using each.

Also in April, we heard from Sara Noble, a Boston-based search consultant who helps iconic brands hire elite content marketing executives (Are You Ready to Hire Quality?). She said among her first tasks when she speaks to a potential hiring company is to figure out if they are serious about content – and thus worth consideration by top-flight talent. If you’re ready to a hire a high-value content marketing leader, look through her list of questions to ensure that your team and company are truly in a position to benefit from a big investment in top talent.

Excellent #content creators do not come cheap, says Sara Noble via @soloportfolio. Click To Tweet

HANDPICKED RELATED CONTENT: How to Speed Up the Process to Find and Hire Top Content Marketing Talent

How data influences story (June 2017)

Some people have been amazing resources to the magazine over the years – people who keep coming back with great ideas, stories, and people. (Cameron Conaway, Andy Vale, and Kirk Cheyfitz … I’m looking at you.)

In that spirit, Andy brought us a “no way?!” story (Data-Driven Creative). Andy interviewed Fred Graver, a four-time Emmy-winning television producer and former head of Twitter TV, who uses social data to influence his screenwriting. Yes, it sounds kind of dystopian, but using analytics to influence creative is an interesting premise and process. And it’s an idea that is here to stay, given our inevitable future of AI-enhanced human creativity.

TV audiences are vocal on @Twitter, allowing for substantial research & building creative, via @AndyVale. Click To Tweet

Also fun to read in the June issue – the interview with Jennifer Watson from The Weather Channel (How The Weather Channel Does Social Media). Most social media managers are hyper-aware of publishing accurate, appropriate social content online, but in Jennifer’s work accuracy can be a life-or-death situation. For a weather nerd like myself, it was a dream come true to speak to Jennifer and peer into her daily life.

.@weatherchannel has meteorologists on #socialmedia team to ensure accuracy, says @JWatson_Wx. Click To Tweet

Inspiration from the content maven at GE (August 2017)

GE’s social media personality has long been a favorite of mine. And my all-time favorite campaign from GE: its play on the Hey Girl meme for Valentine’s Day, but instead of Ryan Gosling, Thomas Edison is the flirt.

The company makes it look easy, but bringing that voice and personality to a brand as big and iconic as GE is a huge challenge (How GE Gives Recruiting Content a Personality Lift). Chief Marketing Officer Linda Boff said the key is in knowing what human values the brand stands for. She explained, “Our DNA is innovation, technology, research and manufacturing. It’s something we have all fallen in love with at GE. That’s our guiding light. We never try to pretend something we’re not.”

A lot of companies could name the same values as GE does, but what makes GE’s execution of those values special is the way it transforms them into a human personality. Boff said, “We often talk about showing up as a person would versus how a corporation would. How do you do that? With humor. A wink. A twist.”

Establish a brand voice that’s inherently human & relatable to your audience. @lindaboff #recruiting Click To Tweet

Also in August, an article from one of my favorite CCO contributors, Kirk Cheyfitz (How Advertising is Killing the WWW). Kirk has long railed against the overreaches of advertising and how poor behavior by advertisers will ruin online marketing for the rest of us. Kirk is such an elegant writer that the article is worth reading if only to see how a masterful creative unpacks a complex topic. Also keep an eye out for his Guide to Digital Decency and Success in the same piece.

Digital advertising’s many deadly sins have generated a plague of problems for everybody, says @KirkCheyfitz. Click To Tweet

HANDPICKED RELATED CONTENT: 10 Tips to Pack More Personality into Your Content

A Voice Revolution Caps the Year (November 2017)

Finally, in November we published one of my all-time favorite articles of all time. (That sentence just triggered our blog editor.) (Note from editor: Yes, the sentence made me clutch my pearls, but I kept it just this once for writer authenticity.)

Britney Muller from Moz explained the “no way?!” effect of voice assistants on SEO. Of course, I heard rumblings of how voice search would transform SEO, but Britney patiently explained it in a way that all marketers could understand. It’s possibly my favorite article of the year simply because of how much I learned.

And, for giggles, read Andrew Davis’ column, in which he uttered the words, How to Manscape Your Butt  (though to be fair, he was quoting someone else). Andrew and his guest columnist, Becky Montchal, call out Dollar Shave Club for excluding half of the world’s population in its shave-related content marketing.

HANDPICKED RELATED CONTENT: Are You Ready for Content Marketing in 2018? 60+ Predictions

Make sure you don’t miss any of the no-way moments in 2018. Subscribe to the free print edition (yes, it will arrive in your mailbox) today.

Cover image by Joseph Kalinowski/Content Marketing Institute

The post A Year Full of ‘No Way!?’ Moments for CCO Magazine appeared first on Content Marketing Institute.

[lucyariablog]

A Year Full of ‘No Way!?’ Moments for CCO Magazine

2017 will go down as the year contributors to the magazine repeatedly blew my mind.

Most editors like to think they have at least a modest (if not better) grasp of the industry they cover. After all, to be a good editor you must be able to tease out the ideas that will educate or delight your readers most – and identifying those requires a baseline of subject matter expertise.

This year was different. At least a half dozen CCO articles in 2017 inspired an exclamation I can only describe as “No sh*t?!,” but for the purposes of this article, I’ll refer to as “No way?!”

Read on to learn about all the amazing contributors and ideas of the past year that blew my mind or delighted me.

Virtual reality and a sit-down with author of The Martian (February 2017)

We started the year interviewing virtual-reality expert Sarah Hill, CEO and chief storyteller for StoryUP, the article titled Immersive Content. No longer the domain of ultra-early adopters and video gamers, virtual reality and augmented reality took off in 2017 … and Sarah was the perfect guide, helping us understand the possibilities and limitations of VR and AR. She also offered case studies from brands using VR, a welcome moment for those of us unable to visualize applications for VR outside of the gaming and consumer entertainment realm.

The world is no longer flat. The internet is fast becoming a place you step inside. @sarahmidmo #virtualreality Click To Tweet

Also in February, I was delighted to interview Andy Weir, author of The Martian. We talked in Las Vegas just before his touching keynote talk at the ICC conference. Andy spoke poignantly about the deep challenges of being a full-time creative, and the lessons marketers may learn from his own journey. Among other nuggets of wisdom, he explained that marketers focus too much on the sale and, in doing so, lose sight of the power of a well-told story.

Marketers focus too much on sale. They lose sight of power of well-told story, says @andyweirauthor. Click To Tweet

He explained, “Audiences are extremely aware of preachiness, especially in the modern era. Hollywood has decided that everything has to have some freaking political message, which drives me crazy. The Martian, by the way, had no political message. Dude didn’t want to die … that’s it. People quickly, even if they don’t do it consciously, identify the message, get mildly annoyed at it, and then start ignoring the parts of the movie that push that. That’s why I try to avoid it. Instead, find the interesting part of your story and then work towards the message, rather than desperately starting with the message and trying to work towards the interesting part.”

HANDPICKED RELATED CONTENT: How Virtual Reality Could Change Content Marketing

Making sense of AI, plus ideas about hiring (April 2017)

Paul Roetzer’s article about the rise of AI-powered content marketing (Cognitive Content Marketing) lit up my brain with possibilities.

.@PaulRoetzer’s plain-English tour of AI in marketing lit up my brain, says @soloportfolio. Click To Tweet

Paul’s plain-English tour of the categories of AI in marketing, and possible on-ramps for timid marketers to consider, was one of my key “no way?!” moments of 2017. If it’s a topic that interests you, I also recommend watching his session from Content Marketing Word (Machine-Assisted Narrative: How to Transform and Scale Your B2B Content With Artificial Intelligence), which is available on demand. Paul did a fantastic job explaining AI in terms even non-technophiles can understand. He also gave us a tour of the most promising technologies in the field, and how marketers are using each.

Also in April, we heard from Sara Noble, a Boston-based search consultant who helps iconic brands hire elite content marketing executives (Are You Ready to Hire Quality?). She said among her first tasks when she speaks to a potential hiring company is to figure out if they are serious about content – and thus worth consideration by top-flight talent. If you’re ready to a hire a high-value content marketing leader, look through her list of questions to ensure that your team and company are truly in a position to benefit from a big investment in top talent.

Excellent #content creators do not come cheap, says Sara Noble via @soloportfolio. Click To Tweet

HANDPICKED RELATED CONTENT: How to Speed Up the Process to Find and Hire Top Content Marketing Talent

How data influences story (June 2017)

Some people have been amazing resources to the magazine over the years – people who keep coming back with great ideas, stories, and people. (Cameron Conaway, Andy Vale, and Kirk Cheyfitz … I’m looking at you.)

In that spirit, Andy brought us a “no way?!” story (Data-Driven Creative). Andy interviewed Fred Graver, a four-time Emmy-winning television producer and former head of Twitter TV, who uses social data to influence his screenwriting. Yes, it sounds kind of dystopian, but using analytics to influence creative is an interesting premise and process. And it’s an idea that is here to stay, given our inevitable future of AI-enhanced human creativity.

TV audiences are vocal on @Twitter, allowing for substantial research & building creative, via @AndyVale. Click To Tweet

Also fun to read in the June issue – the interview with Jennifer Watson from The Weather Channel (How The Weather Channel Does Social Media). Most social media managers are hyper-aware of publishing accurate, appropriate social content online, but in Jennifer’s work accuracy can be a life-or-death situation. For a weather nerd like myself, it was a dream come true to speak to Jennifer and peer into her daily life.

.@weatherchannel has meteorologists on #socialmedia team to ensure accuracy, says @JWatson_Wx. Click To Tweet

Inspiration from the content maven at GE (August 2017)

GE’s social media personality has long been a favorite of mine. And my all-time favorite campaign from GE: its play on the Hey Girl meme for Valentine’s Day, but instead of Ryan Gosling, Thomas Edison is the flirt.

The company makes it look easy, but bringing that voice and personality to a brand as big and iconic as GE is a huge challenge (How GE Gives Recruiting Content a Personality Lift). Chief Marketing Officer Linda Boff said the key is in knowing what human values the brand stands for. She explained, “Our DNA is innovation, technology, research and manufacturing. It’s something we have all fallen in love with at GE. That’s our guiding light. We never try to pretend something we’re not.”

A lot of companies could name the same values as GE does, but what makes GE’s execution of those values special is the way it transforms them into a human personality. Boff said, “We often talk about showing up as a person would versus how a corporation would. How do you do that? With humor. A wink. A twist.”

Establish a brand voice that’s inherently human & relatable to your audience. @lindaboff #recruiting Click To Tweet

Also in August, an article from one of my favorite CCO contributors, Kirk Cheyfitz (How Advertising is Killing the WWW). Kirk has long railed against the overreaches of advertising and how poor behavior by advertisers will ruin online marketing for the rest of us. Kirk is such an elegant writer that the article is worth reading if only to see how a masterful creative unpacks a complex topic. Also keep an eye out for his Guide to Digital Decency and Success in the same piece.

Digital advertising’s many deadly sins have generated a plague of problems for everybody, says @KirkCheyfitz. Click To Tweet

HANDPICKED RELATED CONTENT: 10 Tips to Pack More Personality into Your Content

A Voice Revolution Caps the Year (November 2017)

Finally, in November we published one of my all-time favorite articles of all time. (That sentence just triggered our blog editor.) (Note from editor: Yes, the sentence made me clutch my pearls, but I kept it just this once for writer authenticity.)

Britney Muller from Moz explained the “no way?!” effect of voice assistants on SEO. Of course, I heard rumblings of how voice search would transform SEO, but Britney patiently explained it in a way that all marketers could understand. It’s possibly my favorite article of the year simply because of how much I learned.

And, for giggles, read Andrew Davis’ column, in which he uttered the words, How to Manscape Your Butt  (though to be fair, he was quoting someone else). Andrew and his guest columnist, Becky Montchal, call out Dollar Shave Club for excluding half of the world’s population in its shave-related content marketing.

HANDPICKED RELATED CONTENT: Are You Ready for Content Marketing in 2018? 60+ Predictions

Make sure you don’t miss any of the no-way moments in 2018. Subscribe to the free print edition (yes, it will arrive in your mailbox) today.

Cover image by Joseph Kalinowski/Content Marketing Institute

The post A Year Full of ‘No Way!?’ Moments for CCO Magazine appeared first on Content Marketing Institute.

from http://contentmarketinginstitute.com/2017/12/cco-magazine-year/

[pawprintcooper]

This is the TechSummit Rewind, a daily recap of the top technology headlines.

Eric Schmidt steps down as Alphabet’s executive chairman

According to Alphabet, former Google CEO Eric Schmidt will be stepping down as Alphabet’s chairman and will transition to a new position as a technical advisor at the company while keeping a spot on the board.

“Larry, Sergey, Sundar, and I all believe that the time is right in Alphabet’s evolution for this transition. The Alphabet structure is working well, and Google and the Other Bets are thriving. In recent years, I’ve been spending a lot of my time on science and technology issues, and philanthropy, and I plan to expand that work.”

Eric Schmidt, Alphabet technical advisor

Comcast, AT&T award bonuses to employees after net neutrality repeal, tax cut

AT&T and Comcast employees are among those getting holiday bonuses after the Trump administration’s recent legislation repealing net neutrality and reforming taxes. Corporate taxes will permanently drop from 35 percent to 21 percent starting in January.

Both companies are giving $1,000 one-time bonuses to their non-exclusive ranks, while AT&T is investing another $1 billion in its capital expenditure plan for next year.

“Congress, working closely with the President, took a monumental step to bring taxes paid by U.S. businesses in line with the rest of the industrialized world. This tax reform will drive economic growth and create good-paying jobs.”

Randall Stephenson, AT&T chairman & CEO

Comcast is also laying out a five-year, $50 billion infrastructure investment plan. The company also hinted that the investments could “add thousands of new direct and indirect jobs.”

Read more: Reuters’ Stephen Nellis on Apple being able to bring back its $252.3 billion foreign cash pile without a major increase in taxes

Universal Music Group, Facebook sign multiyear deal to license label’s recorded music, published catalogs on Facebook, Instagram, Oculus

Facebook and Universal Music Group have announced a multiyear agreement where Universal becomes the first major label to license its recorded music and publishing catalogs for video and other social experiences across Facebook, Instagram, and Oculus.

“Together, Facebook and UMG are creating a dynamic new model for collaboration between music companies and social platforms to advance the interests of recording artists and songwriters while enhancing the social experience of social experience of music for their fans. This partnership is an important first step demonstrating that innovation and fair compensation for music creators are mutually reinforcing – they thrive together. We look forward to Facebook becoming a significant contributor to a healthy ecosystem for music that will benefit artists, fans, and all those who invest in bringing great music to the world.”

Michael Nash, Universal Music Group executive vice president of digital strategy

According to a press release, the partnership will let users upload and share videos that contain licensed music and personalize their music experiences on Facebook, Instagram, and Oculus. Eventually, functionality will expand to enable access across a range of social features. The agreement is meant to “serve as a foundation for a strategic partnership roadmap that will deliver new music-based experiences online.” Going forward, the companies will work together to introduce new music-based products to Facebook platforms like Messenger to develop the next generation of music products to engage social consumers.

“There is a magnetic relationship between music and community building. We are excited to bring that to life on Facebook, Instagram, Oculus, and Messenger in partnership with UMG. Music lovers, artists, and writers will all be right at home as we open up creativity, connection, and innovation through music and video.”

Tamara Hrivnak, Facebook head of music business development & partnerships

Didi Chuxing raises $4B from undisclosed backers for AI, international expansion

Chinese ride-hailing company Didi Chuxing has raised $4 billion in new capital to support a range of new initiatives including international expansion.

“Chinese and international institutions joined the latest fundraising round.”

Didi Chuxing, in a statement

Read more: China Money Network’s Pan Yue on Didi’s acquisition of third-party payment company 19Pay

Lawsuit alleges Facebook ads let employers target younger workers

A lawsuit filed Wednesday by the Communications Workers of America alleges that several U.S. employers engaged in age discrimination by placing recruiting ads on Facebook that targeted younger workers.

“This pattern or practice of discrimination denies job opportunities to individuals who are searching for and interested in jobs with the offending employers and employment agencies, and depresses the number of older workers who are hired.”

Communication Workers of America, in a complaint

According to the lawsuit, companies including T-Mobile, Amazon, and Cox Communications imposed age limits on who could see the recruitment ads, with some limited to people younger than 38.

Facebook, who is accused of engaging in the practice but not named as a defendant, denied the claims in a blog post.

“US law forbids discrimination in employment based on age, race, gender, and other legally protected characteristics. That said, dimply showing certain job ads to different age groups on services like Facebook or Google may not in itself be discriminatory – just as it can be OK to run employment ads in magazines is broadly based and inclusive, not simply focused on a particular age group. In addition, certain employers want to attract retirees, or recruit for jobs with specific age restrictions like the military or airline pilots.”

Rob Goldman, Facebook VP of ads

Amazon has corrected some of the offending ads.

“We recently audited our recruiting ads on Facebook and discovered some had targeting that was inconsistent with our approach of searching for any candidate over the age of 18.”

Amazon

The complaint included images of employment recruitment ads that when clicked by a user show a screen specifying the targeted ad group.

According to lead attorney Peter Romer-Friedman, the targeting harms older job-seekers because companies rely heavily on social media for job recruitment. Lawyers will seek class action status for the case and plans to add defendants.

Facebook stops using “disputing” labels on fake news, will show facts as Related Articles after test

Facebook has made two changes that it hopes will choke the spread of fake news on the platform. The first change is to the News Feed, where users will no longer see “Disputed Flags,” which are red badges displayed under articles flagged by Facebook’s third-party fact-checkers. Instead, they will see Related Articles, links to content from reputable publishers.

“Academic research on correcting misinformation has shown that putting a strong image, like a red flag, next to an article may actually entrench deeply held beliefs – the opposite effect to what we intended. Related Articles, by contrast, are simply designed to give more context, which our research has shown is a more effective way to help people get to the facts. Indeed, we’ve found that when we show Related Articles next to a false news story, it leads to fewer shares than when the Disputed Flag is shown.”

Tessa Lyons; Facebook product manager, in a blog post

The second change is a new initiative designed to help Facebook understand how people judge the accuracy of information based on the news sources they use so the company can gauge how well its efforts are working.

A Medium post written by product designer Jeff Smith, user experience research Grace Jackson, and content strategist Seeetha Raj gives more context behind the decision. Over the last year, the three visited different countries to conduct research into how misinformation spreads in different contexts and how people react to “designs meant to inform them that what they are reading is fake news.”

Based on this, they identified four major ways Disputed Flags could be improved:

Context: Disputed Flags need to tell people immediately why fact-checkers dispute an article, because most users won’t bother clicking on links to additional information

Strong language backfires: Strong language or images like a red flag sometimes reinforce beliefs, even if they are marked as false

Accuracy vs. Speed: Facebook only applied Disputed Flags after two fact-checking organizations determined it was false, meaning that sometimes the company didn’t act quickly enough especially in countries with few fact-checkers.

Loss of additional context: Some of Facebook’s fact-checking partners rate articles on a scale (think “false,” “partly false,” “unproven,” or “true”), however that context is lost when a Disputed Flag was applied, especially when two organizations fact-checked the same article and came to different conclusions about its credibility.

Displaying Related Articles before someone clicks a link is meant to address all of these issues by making context easier to get, requiring the review of only one fact-checker, working even on articles with different ratings, and preventing a reaction that causes someone to double down.

Furthermore, Facebook says that Related Articles leads to fewer shares despite not meaningfully changing clickthrough rates. Users will also now see badges identifying which fact-checkers review an article.

“As some of the people behind this product, designing solutions that support news readers is a responsibility we take seriously. We will continue working hard on these efforts by testing new treatments, improving existing treatments, and collaborating with academic experts on this complicated misinformation problem.”

Jeff Smith, Grace Jackson, & Seetha Raj; in a Medium post

Mozilla releases Firefox for Fire TV, touts YouTube access amid feud

Mozilla has brought its Firefox web browser to Fire TV.

In a blog post announcing the news, Mozilla specifically mentions YouTube support amid Amazon’s current feud with Google.

“Once installed, you can launch popular video websites, like YouTube, load any website address, and search the web for videos to play full screen on the Amazon Fire TV and Fire TV Stick.”

Mozilla, in a blog post

3GPP signs off on 5G NR, first 5G specification

Members of the 3GPP, the governing organization for cellular standards, have ratified the Non-Standalone (NSA) 5G New Radio (NR) specification for what will form the basis of commercial 5G products.

3GPP will publish the specifications later this week that vendors will use to build off us, according to Qualcomm director of technical marketing Matt Branda.

The Standalone (SA) version is set to launch in June.

“We believe we’re at a point where silicon manufacturers can begin their designs and start developing silicon.”

Dave Wolter, AT&T Labs AVP of radio technology and strategy

In other news…

Timehop founder Jonathan Wegener has left Snap after joining the company in January to work on Snapchat’s product.

Two Romanian hackers infiltrated nearly two thirds of Washington DC’s outdoor surveillance cameras in a January extortion scheme.

SendBird, a company that provides the infrastructure for developers to build messaging and chat services into their apps, has raised $16 million in Series A funding led by Shasta Ventures and August Capital with participation from Y Combinator and FundersClub.

TechSummit Rewind 210 This is the TechSummit Rewind, a daily recap of the top technology headlines. Eric Schmidt steps down as Alphabet’s executive chairman…

[aspenrosearts]

Caroline Stokes

Butterflies of Wisdom is a podcast where we want to share your story. We want to share your wisdom if you have a small business, if you are an author or a Doctor, or whatever you are. With a disability or not, we want to share your story to inspire others. In 2018 let be open and honest on Butterflies of Wisdom. To learn more about Butterflies of Wisdom visit http://butterfliesofwisdom.weebly.com/ Be sure to FOLLOW this program https://itunes.apple.com/us/podcast/wins-women-of-wisdom/id1060801905. To learn more about Challenge Aspen go to https://challengeaspen.org. To learn how Win walk and about Ekso go to http://www.bridgingbionics.org/, or email Amanda Boxtel at amanda@bridgingbionics.org.

  On Butterflies of Wisdom today (Thursday, December 7, 2017), Best-Selling Author, Win C welcomes Caroline Stokes. Caroline is an executive headhunter, certified PCC executive coach and certified EQ2.0 trainer for global technology and entertainment innovation leaders. Caroline draws from her previous experiences as executive headhunter + partner of international search firm Natural Selection and from her time working in media relations and product strategy for PlayStation, Nokia and Virgin across North America, Europe and APAC. During that time, Caroline was appalled to discover how the recruitment ecosystem was broken: from talent evolving their leadership and career journey, to recruiters needing to evolve their EQ to enhance critical relationships and delivery, through to companies poor first 100 days onboarding management, when their expensive unicorn arrived.

  Caroline founded FORWARD, the first executive search + first quarter coaching firm to expedite the integration of all talent placements. Clients across VFX, SaaS, entertainment and games industries include Autodesk, SpinMaster, Behaviour Interactive, Electronic Arts, Disney and Realtime Networks.

  The 5-star rated The Emotionally Intelligent Recruiter podcast series and education platform was launched to help recruiters evolve in the AI age. Find more at iTunes.

  As a Professional Certified Executive Coach (Royal Roads University) Caroline provides executive coachines services to leaders at Amazon, Microsoft, EA, the BBC and Disney.

  As a certified Emotional Intelligence EQ2.0 coach, the tool is incorporated into all executive coaching engagements and talent placements. This tool enables new hires and coachees to adapt - fast!

  As a keynote speaker, Caroline has conducted talks at international conferences focusing on leadership, current talent technology trends and emotional intelligence for recruiters. Speaker list .

  Caroline is a member of the International Coach Federation, joined the ICF Vancouver Chapter board of directors and is a Forbes Coaches Council Member.

  Caroline Stokes has been quoted in Forbes, Fast Company, TechRepublic, Business News Daily, The Coaching Connector and Monster. Caroline occasionally contributes to Forbes , Venturebeat and Undercover Recruiter, Thrive Global and blogs on Huffington Post.  She's written 70+ human capital articles for LinkedIn and Medium. To learn more about Caroline visit https://www.carolinestokes.co. To learn more about Win Kelly Charles visit http://wincharles.weebly.com/. To follow Win on Twitter go to @winkellycharles. To follow Win on Instagram go to winkcharles. To follow Win on Snapchat go to Wcharles422. To follow Win on Snapchat go to Wcharles422. To see Win's art go to https://fineartamerica.com/profiles/2-win-charles.html. Interview with Mel Marton: http://traffic.libsyn.com/winwisdom/LAF3494_08172017150526412_1189015.mp3. "Books for Books," you buy Win's books so she can purchase books for school. "Getting through school is a 'win' for her fans and a 'win' for her." Win is a professional writer and in 2018 she is going to get a new MacBook to write her books and do the podcast. With every book she sells and the donations from Butterflies of Wisdom will go to her new MacBook. Please support her in getting her new MacBook. Please send feedback to Win by email her at winwwow@gmail.com, or go to http://survey.libsyn.com/winwisdom and http://survey.libsyn.com/thebutterfly. To be on the show please fill out the intake athttp://bit.ly/bow2017. Butterflies of Wisdom sponsored by Kittr a new social media tool that is bringing about new ways of posting on Twitter. It's fun, full of free content you can use, helps you schedule at the best times, is easy to use, and it will help you get more followers. Visit Kittr at gokittr.com. This is a 20% off code for www.gracedbygrit.com. The code will be XOBUTTERFLIES. If you would like to support Butterflies of Wisdom go to https://www.patreon.com/wcharles. If you want to check out what Win’s friend, Dannidoll, is doing (a.k.a. Dannielle) go to https://www.facebook.com/dannidolltheragdollclown/?notif_t=page_invite_accepted&notif_id=1492366163404241. To learn more about Danielle visit http://www.dancanshred.com. For iOS 11 update:https://www.youtube.com/embed/HNupFUYqcRY. To learn about the magic of Siri go to https://www.udemy.com/writing-a-book-using-siri/?utm_campaign=email&utm_source=sendgrid.com&utm_medium=email. If you want to donate Butterflies of Wisdom, please send a PayPal donation to aspenrosearts@gmail.com or aspenwin@gmail.com. Please donate to Challenge Aspen or the Bridging Bionics Foundation. Please send a check in the mail so 100% goes to Bridging Bionics Foundation. 

  In the Memo section have people write: In honor of Win Charles. Please donate to the charity of your choice thank you in advance, Win.

  Send to:

  Challenge Aspen

PO Box 6639

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Or donate online at https://challengeaspen.org.

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  Thank you Win

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