#online_reputation_management

[superelihealthemrsolutions]

Why practice marketing is essential to boost your practice

Times have changed

The days of friendly neighborhood family doctor were extinct. Today’s practice scenario is vastly different from that of the past decades. In the 1970s and ‘80s no commercial advertising was needed to market practices. It is mainly because the practices aimed to acquire patients from geographically proximate areas and because the referrals were through word of mouth of the existing clientele. 1990s saw the practices advertising in local newspapers for new patients acquisition. Although this widened the patient base, there was no fierce competition yet. Furthermore, the concept of polyclinics or multi-specialty hospitals was not caught on furiously then. Hence, operations management was comparatively easier.

In recent times, unprecedented changes have taken place in every walk of life. Physicians practice scenario was not immune to it either. Higher costs, highest competition, individual decision making by youth, proliferation of digital medium, digitally misinformed patients, ever-increasing demands for increased quality care and world moving towards online presence are major pressure points now. Practicing and marketing the practice are no more a catwalk.                   

Looming threats to your practice today                    

Identifying the myriad challenges lurking around every corner and surmounting them in the bid to boost the practice are the biggest time and cost-consuming factors of the healthcare industry worldwide. Though there are horses for courses, the common thread connecting all practices irrespective of the size and location are these looming threats.

Cutthroat competition: In tune with times, the healthcare practices have been corporatized to the hilt where big players either acquire small clinics or start the satellite clinics in various locations. Most of the practices acquire latest technology equipment, making a particular practice first among equals very difficult. Hence practices have to make efforts to distinguish themselves among the contemporaries. No practice today affords to let the guard down. Well-informed by internet, patients can switch over to other healthcare providers anytime, resulting in decreased collections.

Tough income generation: Though the patient numbers have increased, continued overheads threaten to keep the revenue flat. These include investment in infrastructure development (such as building, machinery and equipment), labor costs (training, salary and social security measures), ever-expanding statutory regulation standards (compliance of which puts pressure on time and resources), and tightened insurance norms (reduced margin, additional outstanding days), which gobble a sizable part of the income.                            

Negative reviews: Dramatic growth in online rating in the recent decades made the healthcare professionals to sit up and take note of the patients’ power to say anything they want and anywhere they want. Reviews gained more important than websites for practices. Online reviews directly affect the number of new patients. It looks like that impact of negative review is more than that of positive reviews. While the positive review enhances the chances of patient traffic, the negative reviews do severe damage to hospitals’ reputation in turn revenue.  

While overall these threats are to be handled and fended off by the management, practice marketing companies can definitely share a considerable chunk of this burden. When the healthcare providers work to find ways to deal with some of the pressure points such as scarcity in skilled and experienced workforce, cutting cost and regulation compliance processes, practice marketing professionals can lend a huge helping hand in managing other challenges by ramping up a practice’s online reputation, providing heightened visibility for that practice, thus influencing patient treatment decision choice in favor of a particular practice. As visibility and reputation are the keys to increased patient numbers and revenue, availing online reputation management services of a Practice Marketing Company goes a long way in boosting patient volume, augmenting patient engagement and retaining patient loyalty.

Practice marketing in patient treatment decision

Every day, 30% potential patients are looking for trustworthy healthcare providers. How to impress them to choose your practice? Practice marketing plays a major role at this crucial juncture. First, practice marketing enhances your online visibility across a spectrum of websites, social networking sites, blogs and other web locations. Second practice marketing boosts your reputation through deriving positive reviews, offsetting the effect of negative reviews and pushing your rank up in digital searches by potential patients.        

When a person encounters an illness, he/she is suggested various care providers by family, friends and acquaintances, based first person or third person care experience. In addition to these word-of-mouth referrals, the potential patient looks for best and affordable treatment on the internet. The search engines like Google, Bing, and Yahoo scrambles a list of top-ranked practices for the potential patient to peruse. These lists include branded review sites, branded websites of practices, and branded social networking sites. The potential patient goes through all reviews at multiple sites, based on the online reputation decides on a physician or a hospital for their treatment. Then he/she comes for inquiry and then patient conversion takes place.                            

Hence timely employment of practice marketing services aids in patient treatment decision choice in your favor by directing them to discover you digitally and then impress them with your reputation.

Win over this scene with wisdom                    

Surmounting the looming threats and providing highest quality patient care on the one hand and maintaining an online presence and ramping up reputation relentlessly on the other put the healthcare practices between sea and hard rock. Would the practices be striving to generate income staving off competition and complying regulatory norms, while keeping an eye on reputation successfully? It is more or less handful. If the latest buzz is to be observed, healthcare practices have offloaded their online reputation management to professional practice marketing services who have the requisite skill sets, technical expertise and experience. It is the most prudent way, engaging a professional digital marketing services company instead of spending one’s own precious resources.

Summary

The changed times that brought with them increased complexities for doing a business, especially in the health care sector, prompted the healthcare professionals to take a critical look at their methodologies of running and marketing their practices. The looming threats of modern times set the decision-makers of the practices at edge. In addition, the power of patients’ reviews to affect new patient numbers is overwhelming. In this multiple challenges scenario, professional practice marketing services have sprung up as a boon. There are available dozen a dime. But it is imperative to choose companies that have specialized online reputation management strategies in their portfolio because since beginning till date the reputation of physicians, later hospitals, was the primary driver of patients towards the particular practice. Hence choosing a credible company to take up your online reputation management lifts most of the weight off your shoulders in the uphill task of making your healthcare practice a runaway success.  

[epic360agency-blog]

5 Findings Importance of Online Reputation Management for Businesses | Epic 360

Our survey finds that digital marketers plan to allocate more resources to online reputation management in 2018 to boost business success.

With the growing popularity of social media, third-party reviews websites, blogs, and other digital platforms, maintaining a solid online reputation is necessary for businesses.

In 2018, businesses understand the importance of remaining vigilant of what’s being said about their brand online. Companies are allocating resources to online reputation management (ORM), the process of maintaining a healthy brand reputation.

Our Findings:

More than half (54%) of digital marketers consider ORM “very necessary” to their company’s success.

Businesses monitor their online reputation frequently: 42% monitor their online reputation daily.

Social media is used most often by businesses (46%) to monitor what’s being said about their brand online.

The biggest achievement companies experience from investing in ORM is a growth in sales (25%).

Nearly 35% of businesses plan to allot more time and money to ORM in 2018.

(1) Digital Marketers Recognize Online Reputation Management as Necessary to Their Business

ORM is necessary to the health and success of a business. In fact, 54% of digital marketers consider ORM “very necessary” to their company’s success.

(2) Businesses Monitor Their Online Reputation Frequently

Because online content circulates rapidly, how people perceive brands can change within seconds. For this reason, businesses always should track what’s being said about them online.

More than 40% of digital marketers monitor their companies’ brand daily, while 21% monitor their online reputation every hour.

(3) Businesses Consider Social Media Most Important Platform for Online Reputation Management

From social media and blogs to reviews and news websites, there is a range of outlets that businesses must be privy to when monitoring their brand online.

Most digital marketers consider social media the most important platform for monitoring online reputation: 46% of businesses use social media the most for ORM.

(4) Online Reputation Management Helps Businesses Boost Sales

Though maintaining a positive brand reputation seems like an ongoing, immeasurable process, it can lead to tangible results.

A quarter of digital marketers (25%) expressed that the main result of allocating resources to ORM is a growth in sales.

(5) Digital Marketers Will Invest More in Online Reputation Management in 2018

Businesses plan to spend more time and money on ORM in 2018 because they recognize the need for a solid online brand reputation. Contact Epic 360 for more information on how to build a reputation that can withstand the worst types of fake news.Your Personal Search Results We will help you to repair your online reputation. Check out Epic 360 Solutions Reference: Epic 360

[midastouchinfotech]

Check our latest post on the topic "7 Best Tips to Improve Online Reputation Management", which helps to maintain and improve the online reputation of your brand.

Best tips to improve the online reputation of your brand

✅ Pay Attention to Social Media ✅ Equip Team Members with Right Skills ✅ Build an Online Reputation Marketing Strategy ✅ Ask Satisfied Clients for Recommendation ✅ Audit your Current Reviews ✅ Aim of the First Page on SERPs ✅ Develop a Public Relation Strategy

💥Happy Reading💥

Connect with the best online reputation management services and know more.

[stvwebbiz-blog]

STV WEB BIZ - Search Engine Marketing - Brand Promotion Agency in Laxmi Nagar

SEO Service in India is rated as the best Brand Promotion Agency in Laxmi Nagar, New Delhi. With our goal to increase the revenues for our clients instead of just boosting up their website's rankings, we have delivered more than 100 successful projects worldwide. As a digital marketing agency in India, we embrace 360 degree approach towards our SEO Services, SMO Services and ORM Services to deliver the results we commit to our clients. STV WEB BIZ full SEO services company strategies and organic SEO practices helps hundreds of customer across various industries in getting high place in search engine results which increase traffic, enhance web visibility, branding and increase in sales and profits. STV WEB BIZ Best Digital Marketing Company In Delhi has been rendering Search Engine Marketing (SEM Services), web site promotion, web directory submission, search engine submission and link popularity building services since 2016 and have proven track record of 8 years in search engine optimization (SEO) business and in formulating Internet marketing strategies.

[brainguru786-blog]

[awesomeanubhavgupta-blog]

[realhappiness4u]

We make sure to deliver growth to your business by our online marketing & branding services and further help them in gaining a noticeable presence by targeting potential customer.

Connect & know more by one click at https://realhappiness.in/

[woosper]

Online Reputation Management Services - Woosper Infotech

Online Reputation Management comes above all while talking about Brand. Protecting a brand image is the most essential thing a business needs to do. So join hands with Woosper Infotech's online reputation management services to shine out of the Crowd. We've helped thousands of customers improve their online reputations. Control and removes negative results now! Visit our website today http://www.woosper.com or call us on 080548 18753.

[doxinfo-blog]

https://www.doxinfo.com/reverse-seo-online-reputation-management/

Reverse SEO: An Effective Online Reputation Management Tool

[megabyteuae]

Make your customers co-relate your business brand with our #ORM Services! #megabyte.uae helps build and maintain the trust of your customers with our immense effort, research, data driven strategies and tailored solutions. For positive visibility and brand awareness, contact us with our #Online_Reputation_Management Services team Today! . . . "We follow the latest trends and techniques to get the best results for our ORM campaigns" . . . For Free Proposal Contact Us Today!

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[yourreputationsconsulting-blog]

#Online_Reputation_Management deals with everything about your company's in the online community.

[epic360agency-blog]

Fake news isn’t new | Epic 360

Fake news isn’t new. The deliberate spread of misinformation goes back thousands of years, with examples throughout ancient and modern history. In Roman times, it’s believed that emperor Mark Anthony committed suicide as a result of a misinformation campaign.

As the media industry has grown it has frequently been used to deceive as well as inform, but the advent of the internet and the growth of social media as a public news platform has made propaganda campaigns easier and more effective. The term ‘Fake News’ came to prominence after a number of websites were found promoting false and often outrageous information in support of the 2016 Trump campaign in the US. Since then, the term has frequently been used as a political weapon to undermine legitimate news sources by labelling them ‘Fake News’.

Yet it’s important not to underrate the power of fake news, in spite of the clichéd nature of the term. With the internet at our disposal, it’s relatively easy to disseminate negative information about a business, organisation or person, while it’s much harder for the target to prove that this information is false. Companies working to establish an effective reputation management strategy need to factor in the potential impact of fake news and what it could do to the brand’s image.

What Is Fake News?

Not all damaging information found on the internet can be considered fake news. Many stories may simply take a mistake or a mishandled crisis and blow it out of proportion. As every publicity expert knows, spinning information in a positive or negative context has a big impact on how it is perceived, and many news organisations have an incentive to make headlines as sensational as possible in order to attract clicks.

However, using false or miscalculated statistics can quickly turn a negative exposé into fake news. In 2016, CNN cited a hospital in Florida for mortality rates three times the national average based on the number of children who died during open heart surgery. The hospital subsequently closed its paediatric program, but later challenges have undermined the accuracy of CNN’s reporting. In 2016, Dr. Michael Black, former head of the program, filed a defamation suit claiming that the mortality rates cited in the report were falsely calculated.

The most dangerous fake news campaign goes far beyond a single story that got the facts wrong. It is a deliberate and well-organised attempt to mislead the public. As well as spreading stories through traditional news outlets, perpetrators will register fake accounts to share and comment on their own material and make it sound more legitimate.

In a political context, fake news relies on hot button topics such as immigration or threats to job security. Racial tension and allegations of sexual exploitation are frequently added as clickbait. In the 2016 campaign, a story that Trump’s opponent Hilary Clinton was running a child sex-trafficking ring through a pizzeria gathered enough attention to severely damage the reputation of the store, in spite of the fact that the idea was outrageous and completely unfounded.

Businesses aren’t immune to these types of attacks, unlikely as it may sound. Competitors, disgruntled customers, and former employees with a grudge all have an incentive to attack an organisation, and with the internet at their disposal, they have the means to do a lot of damage

Protect Against Fake News

Ongoing reputation management is one of the best ways to protect against fake news. If the company already has a strong positive profile, with accurate, up-to-date facts and statistics available online, it will be much harder for a fake news campaign to gain ground. At the same time, it’s important to actively manage reputation for the CEO and other high-level executives, since a personal attack against one of these people can quickly threaten the company’s image.

Avoid negative stories as much as possible, since misinformation infiltrated with elements of truth has a much better chance of appearing legitimate. Of course it’s impossible to prevent every mistake, but active crisis management, effective employee policies and a transparent company culture can help to minimise the effect of fake news.

When problems occur, get out ahead of the news story with an honest assessment of what happened and why. Be ready to admit mistakes and apologise when appropriate so it’s clear you have nothing to hide. Above all, avoid spreading your own fake information since this is likely to backfire and undermine the organisation’s credibility.

Contact Epic 360 for more information on how to build a reputation that can withstand the worst types of fake news.

Your Personal Search Results We will help you to repair your online reputation. Check out Epic 360 Solutions

Reference: Epic 360

[realestateseo2112-blog]

A healthy reputation is important for everyone. we analyze your business and build reputation management strategies for protecting your reputation.

[stvwebbiz-blog]

STV WEB BIZ - Search Engine Marketing - SEO Services in India

SEO Service in India is rated as the best Brand Promotion Agency in Laxmi Nagar, New Delhi. With our goal to increase the revenues for our clients instead of just boosting up their website's rankings, we have delivered more than 100 successful projects worldwide. As a digital marketing agency in India, we embrace 360 degree approach towards our SEO Services, SMO Services and ORM Services to deliver the results we commit to our clients. STV WEB BIZ full SEO services company strategies and organic SEO practices helps hundreds of customer across various industries in getting high place in search engine results which increase traffic, enhance web visibility, branding and increase in sales and profits. STV WEB BIZ Best Digital Marketing Company In Delhi has been rendering Search Engine Marketing (SEM Services), web site promotion, web directory submission, search engine submission and link popularity building services since 2016 and have proven track record of 8 years in search engine optimization (SEO) business and in formulating Internet marketing strategies.

[technocorps225-blog]

We #offer the #Online_Reputation_Management (ORM) to build the #customers reputation

Visit Us : http://www.technocorps.com/ Call @ 9108630091

[sharneward-blog]

How to Improve Drowned Image of your Business with Online Reputation Management

Most of the entrepreneurs are not aware about the value of their brand. Those who don’t give importance to online reputation will face high cost and potentially difficult situations later on.