#our clients come from across the area to retain our services. With our track record of referrals and repeat clients | Explore Tumblr posts and blogs

sogreencanadablog · 1 month ago

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When it comes to upgrading your outdoor space, choosing the right landscaping team is just as important as choosing the right design. For homeowners across the Greater Toronto Area, SoGreen Canada stands out as one of the top landscaping companies Toronto. With over 20 years of experience and a track record of stunning results, our team transforms ordinary yards into beautiful, functional outdoor living areas.

Our approach to landscaping combines creativity, precision, and a deep understanding of local conditions. Whether you’re dreaming of a lush garden, a custom stone patio, or a complete front and backyard renovation, we bring your vision to life with care and craftsmanship.

Why SoGreen Canada is a Leader in Toronto Landscaping Services

As a trusted provider of Toronto Landscaping Services, SoGreen Canada offers a full suite of solutions tailored to your property. From small urban yards to large suburban lots, we design with purpose and build with precision. Our services include:

Custom patio and interlock stonework

Retaining walls and walkways

Garden design and planting

Lawn and sod installation

Outdoor lighting and irrigation systems

Landscape renovation and maintenance

We begin every project with a detailed consultation. This ensures we understand your goals, lifestyle, and the unique conditions of your property. Then, we design a plan that blends beauty with functionality and deliver results on time and within budget.

Our team is fully licensed, insured, and WSIB-covered, giving you peace of mind throughout the process.

Specializing in Residential Landscaping Toronto

Your home deserves a landscape that reflects your personality and enhances your daily life. At SoGreen Canada, we specialize in Residential Landscaping Toronto, offering customized solutions for homeowners across the city.

Whether you need a simple garden upgrade or a full backyard transformation, our residential landscaping services are designed to fit your style and space. We work with high-quality materials and plants suited to Toronto’s climate, ensuring your landscape stays vibrant year after year.

From elegant front yards to relaxing backyard retreats, we create outdoor environments that increase curb appeal, home value, and everyday enjoyment.

Our Process: From Concept to Completion

SoGreen Canada follows a streamlined, client-focused process to ensure every landscaping project runs smoothly:

Consultation & Site Visit – We learn about your goals, assess your space, and provide ideas based on your needs and preferences.

Design Planning – Our team creates a custom layout with detailed plans, including features, materials, and plant selections.

Construction & Installation – We bring your vision to life using skilled workmanship, modern tools, and eco-friendly practices.

Final Walkthrough – We ensure every detail meets your expectations and provide guidance for maintaining your new landscape.

Our client-first approach means you’re always informed and involved. We prioritize transparency, timelines, and quality to deliver a result that exceeds expectations.

Why Homeowners Trust SoGreen Canada

There are many landscaping companies in Toronto, but few offer the experience, reliability, and customer satisfaction that SoGreen Canada is known for. Here’s what sets us apart:

Over 20 years of landscaping excellence

Award-winning designs and workmanship

Fully customized landscaping solutions

Courteous, professional crew

High-quality, durable materials

Transparent pricing and on-time delivery

Many of our projects come from referrals and repeat customers—a true sign of trust and satisfaction.

Enhance Your Property with SoGreen Canada

If you’re ready to upgrade your outdoor space, now is the perfect time to get started. Whether you’re looking for professional Toronto Landscaping Services, creative Residential Landscaping Toronto, or one of the most experienced landscaping companies Toronto, SoGreen Canada is your go-to partner.

We don’t just build landscapes—we create outdoor experiences that bring beauty, value, and peace of mind to your home.

Contact us today for a free consultation and let’s design your dream landscape together. Serving Toronto, East York, and the entire GTA.

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ayushsingh01 · 11 months ago

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Digital Marketing Agency in Palam: Why Choose TheDMSchool

In today's fast-paced digital world, businesses need to stay ahead of the curve to maintain their competitive edge. This is where digital marketing comes into play. As a business owner in Palam, you might have realized the importance of having a robust online presence. Whether you are a small startup or an established enterprise, the key to success lies in effective digital marketing strategies. At TheDMSchool, we understand the unique challenges businesses in Palam face, and we are here to help you navigate the digital landscape with ease.

Why Choose TheDMSchool?

When it comes to selecting a digital marketing agency in Palam, the options can be overwhelming. However, TheDMSchool stands out for several reasons:

Expertise in Local Market: Understanding the local market is crucial for any successful marketing campaign. Our team at TheDMSchool has an in-depth knowledge of the Palam area, enabling us to craft strategies that resonate with your target audience.

Tailored Strategies: We believe that every business is unique, and so are its marketing needs. Our team works closely with you to develop customized strategies that align with your business goals.

Proven Track Record: With years of experience in the digital marketing industry, TheDMSchool has a proven track record of delivering results. Our clients have seen significant growth in their online presence and revenue.

Comprehensive Services: From search engine optimization (SEO) to social media marketing, we offer a full range of digital marketing services to meet all your needs under one roof.

Dedicated Support: At TheDMSchool, we prioritize client satisfaction. Our dedicated support team is always available to address your concerns and provide timely updates on your campaigns.

Benefits of Working with TheDMSchool

Partnering with TheDMSchool comes with numerous benefits that can transform your business:

Increased Online Visibility: Our expertise in SEO and content marketing ensures that your business ranks high on search engines, making it easier for potential customers to find you.

Targeted Marketing: We use advanced analytics to identify your ideal audience, ensuring that your marketing efforts reach the right people at the right time.

Cost-Effective Solutions: Digital marketing can be expensive, but at TheDMSchool, we offer competitive pricing without compromising on quality. We work within your budget to maximize your return on investment.

Measurable Results: One of the biggest advantages of digital marketing is the ability to track results. We provide detailed reports and insights, so you can see exactly how your campaigns are performing.

Scalable Services: Whether you’re looking to start small or scale your efforts, our services are designed to grow with your business. We can adjust our strategies as your business needs evolve.

Services We Offer

At TheDMSchool, we offer a wide range of digital marketing services to help your business thrive:

Search Engine Optimization (SEO): Our SEO experts optimize your website to rank higher on search engines, driving organic traffic and increasing your online visibility.

Pay-Per-Click (PPC) Advertising: We create targeted PPC campaigns to drive immediate traffic to your website. Our team optimizes your ads to ensure maximum ROI.

Social Media Marketing: We manage your social media presence across platforms like Facebook, Instagram, Twitter, and LinkedIn, engaging with your audience and building your brand.

Content Marketing: Our content team creates high-quality, engaging content that attracts and retains your target audience. From blog posts to infographics, we have you covered.

Email Marketing: We design and execute email marketing campaigns that nurture leads and convert them into loyal customers.

Web Design and Development: A well-designed website is crucial for online success. Our web development team creates responsive, user-friendly websites that represent your brand effectively.

Online Reputation Management: We help you manage your online reputation by monitoring reviews, responding to feedback, and ensuring your brand is viewed positively online.

Analytics and Reporting: Our team provides detailed analytics and reports, giving you insights into your campaign performance and helping you make informed decisions.

Why Digital Marketing is Important for Businesses

In the digital age, traditional marketing methods alone are not enough to sustain a business. Here's why digital marketing is essential:

Wider Reach: With digital marketing, you can reach a global audience. Whether your target market is local or international, online platforms allow you to connect with potential customers anywhere in the world.

Cost-Effective: Compared to traditional marketing methods like TV or print ads, digital marketing is more affordable and offers a higher return on investment.

Targeted Audience: Digital marketing allows you to target specific demographics, ensuring that your message reaches the people who are most likely to convert.

Measurable Results: Unlike traditional marketing, digital marketing provides measurable results. You can track metrics like website traffic, conversion rates, and customer engagement to see the impact of your efforts.

Improved Customer Engagement: Digital marketing enables real-time interaction with your customers. Whether through social media or email, you can engage with your audience and build lasting relationships.

Adaptability: The digital landscape is constantly evolving, and digital marketing allows you to adapt quickly to changes. Whether it's a new social media trend or an update in search engine algorithms, you can adjust your strategies to stay relevant.

Digital Marketing Agency in Palam

Palam, a bustling area in Delhi, is home to numerous businesses across various industries. However, with the increasing competition, having a strong digital presence is no longer optional—it's essential. As a digital marketing agency in Palam, TheDMSchool is well-equipped to help local businesses succeed online.

We understand the unique challenges that businesses in Palam face, from local competition to changing consumer behaviors. Our team of experts leverages local insights and global best practices to create digital marketing strategies that deliver results. Whether you’re looking to increase foot traffic to your physical store or boost online sales, we have the tools and expertise to help you achieve your goals.

Conclusion

In conclusion, digital marketing is a powerful tool that can take your business to new heights. However, navigating the digital landscape can be challenging without the right partner. TheDMSchool, a leading digital marketing agency in Palam, is here to help you every step of the way. With our tailored strategies, comprehensive services, and commitment to client success, we are your go-to partner for all your digital marketing needs.

Don't let your competitors get ahead—invest in digital marketing today and watch your business grow. Contact TheDMSchool to learn more about how we can help you succeed in the digital world.

#digital marketing #seo services #google ads #facebook ads

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websitewizards · 1 year ago

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Elevate Your Legal Practice with Expert Attorney Website Design

In today’s digital age, having a professional online presence is imperative for any business, and law firms are no exception. Your website serves as the virtual face of your practice, often forming the first impression potential clients have of your firm. With the competitive landscape of the legal industry, it's crucial to stand out from the crowd with a visually appealing and user-friendly website. This is where Website Wizards, a premier attorney website designer, comes into play.

Crafting Legal Excellence Online

At Website Wizards, we specialize in crafting bespoke websites tailored specifically for attorneys and law firms. Our team understands the unique needs and challenges of legal professionals and works closely with each client to create a custom solution that reflects their brand identity and expertise.

With our attorney website design services, you can expect:

1. Professional Aesthetics: Your website will exude professionalism and credibility, helping to instill trust in potential clients from the moment they land on your page.

2. User-Friendly Interface: We prioritize intuitive navigation and user experience to ensure that visitors can easily find the information they need, whether it's your practice areas, attorney profiles, or contact details.

3. Mobile Responsiveness: In an era where more and more users access the internet through mobile devices, we ensure that your website looks and functions flawlessly across all screen sizes.

4. Search Engine Optimization (SEO): Our websites are optimized for search engines, helping your firm rank higher in search results and attract organic traffic.

5. Content Management: Easily update and manage your website content with our user-friendly content management system, allowing you to keep your site fresh and relevant.

Minnesota Web Design Company Tailored to Your Needs

For law firms based in Minnesota, Website Wizards offers specialized web design services catered to the local market. Our Minnesota web design company understands the unique preferences and expectations of clients in the region, allowing us to create websites that resonate with the local audience.

Whether you're a solo practitioner or a large law firm, our team has the expertise and resources to elevate your online presence and help you attract and retain clients.

Why Choose Website Wizards?

1. Expertise: With years of experience in web design and digital marketing, Website Wizards has a proven track record of delivering exceptional results for attorneys and law firms nationwide.

2. Customization: We don't believe in one-size-fits-all solutions. Every website we create is custom-tailored to meet the unique needs and goals of each client.

3. Client-Centric Approach: Your satisfaction is our top priority. We take the time to understand your objectives and preferences, ensuring that the end result exceeds your expectations.

4. Affordability: We offer competitive pricing without compromising on quality, making professional web design accessible to law firms of all sizes.

Take Your Legal Practice to New Heights

Don't settle for a mediocre online presence. Partner with Website Wizards and take your legal practice to new heights with a stunning and effective website. Contact us today to schedule a consultation and see how we can help you achieve your online goals.

Expanding Your Digital Footprint

In today's hyper-connected world, having a strong digital footprint is essential for attracting clients and growing your legal practice. By partnering with a reputable attorney website designer like Website Wizards, you can expand your reach and connect with potential clients across various online platforms.

With our expertise in attorney website design, we can help you create a professional and engaging online presence that sets you apart from the competition. From eye-catching visuals to informative content, we'll work with you to ensure that your website accurately reflects your brand and resonates with your target audience.

But our services don't stop at website design. As a full-service web design company, we offer a range of digital marketing solutions to help you maximize your online visibility and attract more clients. From search engine optimization (SEO) to social media marketing, we'll develop a customized strategy to drive traffic to your website and generate leads for your firm.

Navigating the Digital Landscape

In today's digital landscape, it's not enough to simply have a website – you need a website that stands out and effectively communicates your brand message. With the help of Website Wizards, you can create a compelling online presence that captures the attention of potential clients and converts them into loyal customers.

Our team of experienced designers and developers will work closely with you to understand your unique needs and goals, ensuring that your website reflects the essence of your brand and showcases your expertise in the legal field. Whether you're a solo practitioner or a large law firm, we have the skills and resources to create a website that drives results and helps you achieve your business objectives.

From the initial consultation to the final launch, we'll be with you every step of the way, providing guidance and support to ensure that your website exceeds your expectations. With our proven track record of success and commitment to client satisfaction, you can trust Website Wizards to deliver outstanding results that elevate your legal practice to new heights.

#attorney website designer #minnesota web design company

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pritchardautobody · 1 year ago

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WINNIPEG'S FAVOURITE TRANSMISSION SERVICE SINCE 1980

Seven Oaks Transmissions offers transmission service in Winnipeg for domestic and import cars, trucks, and RVs. We are a locally owned and operated automotive repair shop that has been serving the community for 39 years. We specializFor 39 years, Seven Oaks Transmissions has been the premier transmission service shop for Winnipeg and the surrounding area. Located on the north side of Winnipeg, our clients come from across the area to retain our services. With our track record of referrals and repeat clients, our solid reputation continues to be the foundation on which we grow our business. Our modern facility on a large plot of land means we are primed for expansion.

When your vehicle warranty has expired, you need a mechanic that will provide quality repair and maintenance without the high cost of a dealership. You’ll be happy with us! We can be your go-to mechanic to fixe in transmission repair and diagnosisKEYWORDS:

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#RV repair shop Winnipeg #Car repair Winnipeg #RV drive train Winnipeg #RV technician Winnipeg

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ful-flo · 1 year ago

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Best Auto Repair Shop & Transmission Service Experts in Winnipeg | Seven Oaks Transmissions

Seven Oaks Transmissions: Your go-to destination for transmission repair in Winnipeg, we offer expert auto repair services. Discover quality service today transmission repair winnipeg,transmission shops winnipeg,Automatic Transmission Repair Winnipeg,best auto repair shop winnipeg,auto repair shop winnipeg,best autobody shop winnipeg Transmission problems Winnipeg,Transfer case repair winnipeg,4x4 Winnipeg,Auto Maintenance Winnipeg,Auto computer diagnostics Winnipeg.

Article:- TRANSMISSION EXPERTS WINNIPEG WELCOME ! Seven Oaks Transmissions offers transmission service in Winnipeg for domestic and import cars, trucks, and RVs. We are a locally owned and operated automotive repair shop that has been serving the community for 39 years. We specialize in transmission repair and diagnosis

ABOUT For 39 years, Seven Oaks Transmissions has been the premier transmission service shop for Winnipeg and the surrounding area. Located on the north side of Winnipeg, our clients come from across the area to retain our services. With our track record of referrals and repeat clients, our solid reputation continues to be the foundation on which we grow our business. Our modern facility on a large plot of land means we are primed for expansion.

SERVICES Transmission Transmission Repair Transmission Service Auto Repair Computer Diagnostics Clutches Front and rear axles RV hoist transmission RV drivetrain repairs Transfer cases (4X4) Transmission oil coolers Differentials Other Services OUR HOURS: Monday to Friday: 08:00 AM - 05:00 PM

Saturday & Sunday: Closed

OUR TEAM Seven Oaks Transmissions Team We have been in business for almost 40 years now and been serving Winnipeg and surrounding areas. Talk to Bob, the owner and he will answer all your questions. Our team Read more QUICK LINKS About us Gallery Careers Tips FAQs Contact SERVICES Transmission Repair Transmission Service Automotive Repair Car Repair Axle Repair Differential Repair ADDRESS 2377 McPhillips Street

#transmission repair winnipeg #transmission shops winnipeg #Automatic Transmission Repair Winnipeg #best auto repair shop winnipeg #auto repair shop winnipeg #best autobody shop winnipeg #Transmission problems Winnipeg #Transfer case repair winnipeg #4x4 Winnipeg #Auto Maintenance Winnipeg #Auto computer diagnostics Winnipeg.

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sevenoakstransmissions · 1 year ago

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Best Auto Repair Shop & Transmission Service Experts in Winnipeg | Seven Oaks Transmissions

Saturday & Sunday: Closed

#transmission repair winnipeg #transmission shops winnipeg #Automatic Transmission Repair Winnipeg #best auto repair shop winnipeg #auto repair shop winnipeg #best autobody shop winnipeg

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orangejar43 · 3 years ago

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Forget Seo: 10 Reasons Why You No Longer Need It

How You Can Enhance Your Results With SEO

Most of us select the internet whenever we have reason to boost our understanding of SEO, however this has its own problems just due to the fact that the sheer quantity of pages can sometimes make it extremely difficult to conclude just what to believe. You might very well be just like numerous others and simply wish to comprehend what things to do before anything else. This report is going to present some practical suggestions about seo to assist you get started.

Seo for Regional Companies

An SEO agency helps prospective clients organically discover an organization whenever they're carrying out online searches. When a consumer could be browsing for a company close by, we have a specialization within the field of SEO that focuses particularly on developing significance. Some particular demands of Local SEO are the optimization of the Google Service directory site entry and the linked Google map, in your area pertinent citations, suitable microdata, rectifying NAP data mistakes with data aggregators, geo-tagging, your website structure, online track record, and consumer testimonials, and different other concerns that have a result on how you will be discovered in regional Internet search listings.

Factors To Consider in Material Marketing

The expression content marketing could imply numerous things to different individuals. When it comes to browse engine optimization, being sure that you produce material that is both pertinent and is excellent quality is a crucial component of success. Content marketing focuses on launching the content of numerous media formats such as images and videos across different platforms. In order for it to transform well, then a website actually should offer details that would be interesting to users, allows them to resolve a difficulty they need to handle, and explain why they actually want your services to tackle it. When carrying out SEO, do not underestimate how fundamental it is when your posts are built to display obvious relevancy for the specific search term by the use of enhanced titles, header tags, metadata, and making use of file properties.

Backlinking

Next, we will talk about backlinks. Backlinks are utilized so that web web surfers can locate your website. They'll be sent out to a particular page on your website once they click on one of your backlinks. Backlinks are crucial in SEO since they may be used by Google in figuring out how substantial your website is for a specific search phrase. Sad to state many people try to get these links from low-priced provider. An enormous amount of poor-quality spammy backlinks normally deluges their site as a consequence. Search engines are very proficient at spotting this, and it typically will harm you much more than it assists. If you want to get good quality links, it is necessary to make distinct content and submit it manually to social media and blogging websites. You can retain the services of someone to produce short articles for you and use software application tools to automate publication in your social profiles if you do not have enough time. This is a reasonable transfer to make when you require your website to get backlinks by way of a natural and safe and secure way.

Including Video and Images

You truly should include things like ideal content including images and films on your website. Search engines acknowledge that searchers have a preference for the content which have visually intriguing aspects and are usually a lot more likely to commit more time checking out such sites. These kinds of related material enhance the quality score of the page that has it. Make certain to never use video and photos that do not come from you.

On-Page Ranking Aspects

It's essential that your company website be professionally configured for SEO when achieving improved positions in search results is important to the success of your company. This typically includes resolving a a great deal of elements such as page speed, minification of CSS and JS, and Material Shipment Networks. A prevalent error is to extremely optimize a web page and then wind up with an algorithmic penalty by search engines. If your website has actually not been successfully configured then no level of off-page SEO is going to compensate for that, it's also critical to never forget that. Cora is a popular application widely selected to help perform this task. Due to this, it's important to finish on-page changes prior to you begin additional actions which might be needed.

Off-Page Ranking Elements

A variety of off-page aspects that professionals frequently have a look at consist of page authority and content quality, and the huge view of what your site, brand, and significant entity requirement to appear to be to Google if you 'd like to acquire enhanced ranks. Terrific backlinks to your websites to help in developing significance in addition to authority. Excellent backlinks need to stem from a wide range of other authority websites, have exceptional details, and be of different backlink types. Individuals routinely believe that SEO is simply focused on obtaining backlinks to your site. This state of mind frequently causes being punished for low-grade backlinks that hurt your internet site and must be dealt with before further progress are able to be made.

Last Thoughts

Certainly these standards cover the primary things that a novice would need to comprehend dealing with SEO. Stick with all these ideas and you will likely perform well.

#seo #backlinks #articleforge #business

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otojvproducts · 4 years ago

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VideoTours360 OTO

Video Tours 360 OTO - Video Tours 360 OTOs 1, 2, 3, 4 & 5 - All The Five Upsells Links Here: >>> https://jvproducts.club/videotours360-ultimate-oto/

VideoTours360 OTOs

VideoTours360 Ultimate OTO: All VideoTours360 Ultimate OTO Links Here. ==> https://jvproducts.club/videotours360-ultimate-oto/ . There are 5 OTOs and 1 Front End. The 1st Video Tours 360 OTO is Webinar Bundle Offer, the 2nd is Pro Unlimited, the 3rd OTO is Agency Toolkit, the 4th OTO is Digital Agency Package, the 5th OTO is Unlimited Reseller.

VideoTours360 OTO - Detailed Features:

Video Detailing: The devil is in the details & this feature is a dealbreaker! Want your audience to learn more about certain areas & features of your product? Simply insert a video overlay that will play the review or details of the specific item when clicked by the customer.

Tour Experience Optimization Powered By Artificial Intelligence (A.I) & Machine Learning: The In-built AI technology analyzes the behavioural patterns of your visitors...learn what part of the tour people likeÖ... and show that part first to new visitors. Skyrocket your conversions with ZERO extra work.

Intuitive Tour Builder: Our advanced artificial intelligence technology suggests and creates tours based on your preferences. Now create your dream tour without wasting your precious time!

Add & Customize Hotspots: You can simply add and edit hotspots as you like! Select the size, color, icons of your choice & lots moreÖ

Live Video Chat: Interact with your audience even while being miles apart. Give the humanistic touch while pitching your property via a tour or your product at your E-commerce store.

Gamification & Incentivized Rewards: We provide you with an avenue to increase engagement within our product! Attract your customers by incorporating rewards for each time they take action! Offer coupons, discounts and freebies after they open a certain number of hotspots or spend a certain amount of time inside the tour.

Product Sales: Shopping has shifted from the mall to online not just temporarily but forever. Now sell your products over our sophisticated E-Commerce portal as you interact with your guests via live chat. Allow customers to get the feel of the product through our augmented reality technology. If you are a marketer, donít be surprised by your clientís immensely positive feedback!

Build Email List: Collect databases on the go! We compile and consolidate the email ids of all your leads who view and browse through your E-Commerce store and tour. Now, you can have all your potential customersí details on one list and contact them easily!

Integrations - Autoresponders, Webinars & Appointment Booking: Weíre a one-stop-shop for all your virtual needs. Our top of the line integrations with other useful features set us apart from all other software. All major autoresponders are compatible with our platform. You can host webinars to interact with all your leads at once or allow them to book a slot for personal interaction through Calenly.

Add Floor Plan: Add the floor plans of your property and allow your audience to understand the space dynamics as exists in real life. This is a powerful feature for all those into the real estate, education and hospitality industry especially.

Add Multiple Scenes: Your tour is not just restricted to one part of your property. Instead you can create a holistic view by adding multiple scenes. Replace your customerís physical visit with an easy and wholesome virtual experience.

Add Background Music: Watching a video without sound is no good! Retain the attention of your leads by adding a melodic soundtrack that is synced to perfection with the visuals of your tour.

Conversion Boosters: Easily add customers reviews with ratings to all your virtual tours & stores and convert every visitor into a paying customer. On-Site Reviews are known to make a noticeable increase in conversion-ratesÖ...in fact according to a study from iPerceptions, 63% of customers are more likely to make a purchase from a site that has user reviews.

Auto Rotation: Weíre mindful of the fact that users are largely accessing content through their tablets and phones now. Hereís our attention to detail that allows people to watch the tour and shop effectively by rotating and fitting to screen. Broaden your horizons like never before!

Embed Anywhere: If youíre not on social media, youíre living under a rock! Embed the link of your store and tour on to your website or social media platforms. Prepare to be surprised by the likes, shares and subscriptions on your Facebook, Instagram and other profiles!

Export - Self Hosted: We enable you to export and upload tours on your own server! Now watch & use the tour at your convenience

Analytics - Google Analytics: Our integration with Google Analytics gives you access to the insights from your analytic codes within the campaign

Facebook Ads - Facebook Pixels: Leverage the most effective platform for social media marketing. Track your conversion from ads and build targeted audience for your future ads through our power packed integration

VideoTours360 OTO - Check Out Some Of The Brand New Features:

Multi-Language Feature(108+ Languages): Now you can engage & serve prospects & clients across the world with the brand new multi-language feature with over 108 languages all at the click of a button. Robust Analytics Dashboard: Monitor and improve your tours engagement and conversion from the brand new and robust analytics dashboard. Monitor - Tour views, scene views, hotspot clicks, email subscription, etc. Hotspots Templates & Library: After spending time customizing a hotspot, you can save as a template to be re-used in a different tour. This also comes in handy if an hotspot is high converting from the analytics record. Autopilot VR presentation: AI powered auto-pilot virtual reality presentation - the AI learns over time and delivers the tour in a better way every other time. Integration With Calendly: Now you can integrate your calendar on Calendly into VideoTours360 for easier and seamless live call booking. Visitors will see your free time and book without back and forths. Full Hotspots Customization: Fully customize your hotspots to stand out and for better engagement & conversion - custom icon, Opacity for hotspot icons & hotspot backgrounds. Improved Loading Speed: Lightening fast loading speed for all your virtual tours and 360-degree eCom stores. This will boost users engagement and overall tour experience. Change Scene Image Option: This feature comes in very useful when there's a need to change a scene's image but retain all other setup like your hotspots, reviews, etc.

VideoTours360 OTO - Benefits:

Drag And Drop Any Interactive Hotspot Anywhere On Your Tour INFO HOTSPOT: Superimpose one or more text elements over a tour to describe a product or spots of interest URL HOTSPOT: Redirect users to another webpage, website, affiliate link, store CALL TO ACTION HOTSPOT: Tell consumers what you want them to do... Optin to your list, buy a productÖ IMAGE HOTSPOT: Superimpose one or more images (graphics) on your tours ADD VIDEOS: Embed Videos in your interactive tourÖ review & testimonial videos, special feature videoÖ FILE DOWNLOAD HOTSPOT: Enables viewers to download a file or a PDFÖ price list, feature listÖ HTML EMBED HOTSPOT: Embed any HTML component inside your tour IMAGE HOTSPOT: Superimpose one or more images (graphics) on your tours GOTO HOTSPOT: Jump to go from a scene to another one CLICK TO CALL/EMAIL: Have users call you from right inside the tour with just a simple click (or email youÖ) OPTIN FORMS HOTSPOT: Lead generation through tours. Generate leads from your tours and get them added to your autoresponder immediately on autopilot ECOMMERCE HOTSPOT: List ecommerce products on your tour. Add unlimited E-com products and sell them right inside the tour. You can also integrate your PayPal Transforming Normal Into 360: You gain access to our cutting-edge technology that allows you to create 360 virtual tours by adding regular photos. Yes, your camera roll is enough to create magnificent results! No Buffering: Create tours without waiting endlessly for it to render. Our high-speed servers are built to work faster than ever! Digital Media Insights: Our association with Google analytics and Facebook pixel allows you to incorporate analytic codes into your campaign Round The Clock Assistance: Our team of experts will be at your service to help you maximise profits

Video Tours 360 OTO Details: https://jvproducts.club/videotours360-ultimate-oto/

#VideoTours360 OTO #JVZoo #JVZoo OTO #Video Tours 360 OTO Links #VideoTours360 Review Demo Bonuses #VideoTours360 OTOs Upsells Links

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anawat2050 · 4 years ago

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How To Decide On The Most Effective Web Site Builder In 2021

BigCommerce is the best eCommerce web site builder in the market. If you’re looking to create a web-based store that scales, then BigCommerce is the platform for you. It comes with all of the important features built-in, so you'll be able to keep your overhead low and margins excessive. Zyro is a robust and inexpensive website builder on the market. They supply a simple to use drag & drop web site builder tool with free hosting and 87% off premium plans which makes them the cheapest website builder in our list. You get a simple web site builder that allows you to choose from 200+ professional website design templates.

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These websites are designed to look like different official sites (e.g., your financial institution) with the hope that they will phish delicate data corresponding to your username and password. A malicious web site is any web site that was set up with the intention of infecting one other laptop or amassing personal data. For example, a malware web site is a web site created with the intention of infecting any customer with malware, adware, or a malicious program. These kinds of sites might have a download that's contaminated and, if downloaded, infects your pc. A crowdfunding website is ready as much as assist help a enterprise, person, or another cause by making a one time or monthly cost. An example of a crowdfunding web site is Kickstarter.

Hakkasan is an award-successful restaurant which makes use of the best ingredients and expert traditional strategies to create timeless yet innovative signature dishes. We have operated in Asia Pacific since 1872, and right now are current across 17 markets in the area. Clients depend on our global strength, native expertise and leadership throughout our traces of enterprise. This web site uses cookies to ensure you get the best experience.

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mybuzrushcommunityworld · 5 years ago

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Content Marketing & Content Creation

Content Marketing & Content Creation is the method of making important, applicable articles to attract, procure, and engage your listeners. Buyers and customers presently are inundated by far more marketing texts than before-even more than 2,900 per day, by active estimations. This brings about an ecosystem of consideration shortage, hard sellers with the procedure of manufacturing stimulating articles that will not go missing with the static. A well-created information internet marketing strategy different places your organisation on the ranking of your considered head, developing label liking just like you tell and teach users. Offering very helpful and exciting written content can create a great connection in between the customers and brand that is constantly strengthen and grow eventually.

In the past, on-line marketers had to “rent attention” utilizing people’s mass media by demonstrate advertising on sites, booths at industry events, or e-mails provided for third-individual shows. As an illustration, if a branding makes sense out millions of dollars for just a Very Container ad, these are renting the interest the fact that the Television for computer online communities have constructed. Content promoting, nevertheless, helps online marketers in becoming web publishers because they build their personal readers and drawing in their own care. Marketers increase their brand awareness and preference by establishing a relationship of trust with consumers as they move through the sales funnel, by creating and distributing content that buyers find useful. Besides that, content promotion is viewed as a less expensive methodology than some people. It may possibly have a bit of a less quickly begin although your posts local library grows and reaches a wider readers.

Currently, 41Percent of B2B marketing experts pay attention to content and articles bound to the shopping for journey of any shopper, to date many businesses neglect to supply personalized articles focused upon every single step of the shopping for pattern. Custom online messaging does not just lead to directed at by demographic or filmographic requirements, it signifies proactively delivering subject matter that is designed for every one position of the buyer’s voyage. Eighty-five percent of clients believe solutions that spend time to step them throughout various pathways regarding judgments as opposed to just attempting to make that selection for them. This kind of article content will show purchasers that you just take into consideration and significance their ability to make and evaluate judgments for their own reasons.

“Successful content and articles promoters success all phases of a customer pursuit-from start to finish. Most models are seriously through-weighted in the bottom on the funnel. And in addition they miss massive opportunity to come in contact with clients at the point of have to have.”

- MichaelBrenner and CEO, Promoting and advertising Specialized Class

Widespread circumstances that article content marketing can take care of

Material promoting and advertising is often a completely extraordinary approach to stimulating with prospective buyers that circumvents some of today’s number one painfulness elements, specifically in digital space.

•Trouble: I have to enhance the volume of my natural search. Your audience can’t buy from you if they can’t find you, and today up to 93% of buying cycles start from a search engine. According to Kuno Creative, 51% of content consumption derives from organic search, so content marketing is a great way to build organic awareness, additionally. When your treasured information rates exceptionally on serps, or possibly is discussed broadly on social networks, you’re establishing make information free of charge, furthermore, as your articles will only be revealed when it is appropriate, your market can be considerably less predisposed to track it.

•Difficulty: I need to establish manufacturer choice. Involving articles promoting and advertising brings about choice by assumed leaders through making a responsible method to obtain information and education. You can also make desire through partnerships, which have been heightened once your posts entertains or may help your shoppers. Persons are more inclined to purchase from companies with who they have marriages.

•Problem: It’s not engaging my customers, even though i have a content marketing plan. Material advertising and marketing must support customers, not sell to them. Whenever you without restraint give your listeners things so worthwhile that they’d be ready to cover it, you assemble believe in, which, consequently, will be the most robust reselling system.

•Problem: I have to obtain alot more customers, whilst keeping my service fees cheap. According to Forrester research, today’s customers distrust and resent marketing that interrupts or intercepts them. Fascinating content and articles online marketing need to be aspect of a healthy interaction with current and potential purchasers, be strongly related to their interests and actions, and make a constant account eventually. Information marketing will pay you dividends for a very long time, and also this results multiplies once you grow from the articles library.

•Predicament: I’m uncertain ways to illustrate the return (Return) of my content marketing strategy. Generally, content material selling will help boost traffic, help and support guide qualification (particularly when content articles are manufactured by time), and, in the end, live conversions into revenues.

Now you know exactly what issues written content internet marketing can deal with, learn about the concerns avoiding when creating your posts advertising organize within our guide 8 Leading Faults Articles Entrepreneurs Make and How to Prevent Them.

Pieces of article content promotional

In order to do it right, you’ll need to determine what type of content your potential buyers prefer to consume, content marketing can take various forms, and.

•Articles or content. Distill your posts web marketing strategy within the site daily schedule or strategy. The company blog page should and can be used to go across-increase other material, that will help continue blogposts on a continual agenda. Any time you never employ a internet marketing crew fellow member who may be familiar with search engine optimization (Search engine optimisation), this is definitely an area exactly where you might need to consult a specialized.

•Ebooks. Guide content material should certainly stick with some form of narrative structure, and can include a lot of wonderful, aesthetic develop. It’s important to keep language consistent with your brand voice, even though the goal of an ebook is to educate.

•Footage. The secret to safely and effectively working with video recording within a subject matter method holding it amazing as you can therefore you aren’t forced to continuously expend money and time developing a great deal more. Large-superior quality video article content could also be used to show your brand name to YouTube’s active and large customers.

•Infographics. Use very little words as you can and have the imagery determine the storyplot. Find a talented freelancer who can make something beautiful and informative if you don’t have a killer in-house graphics artist.

•Cheat bedding. They are quite short-two or three pages at most of the. That implies there won’t be lots of location for major graphics, so you’ll would like to use sms formatting to make them easier for a visitor to speedily read by. Relationship or point to other helpful information for extra in-height figuring out.

•Workbooks and templates. These information are efficient ways to keep your company when in front of potential customers despite the fact that carrying on with to inform. They ought to be manufactured for design and done as interactive and practical as is practical.

•Whitened papers and reports. White papers and reports are generally less graphically designed and use language that is a little more professional, even though these materials are similar to an ebook in that they are primarily educational. He or she can also compose opportunities to significant other together with other associations.

•Push decks. Slide decks are the ideal formatting for wearing down confusing hints into simple measures or chew-type of jewelry. Retain the slides very simple: Use little text message within a typeface and big visuals all the way through.

•Court case research projects. Generate example reports with actual numbers and finish experiences. This will assist keep content and articles preoccupied with the value and results, not the brand.

•Demos. This is where a freeevaluation and assessment, or trial works nicely to start the dialogue and to begin to fully qualify your most interested leads. If you have an e-commerce-based product, you can leverage a discount code to use at the time of the transaction to establish some urgency around making the purchase.

•Delivery routes.

•Held: Posting your articles about the brand’s own web 2 . 0 routes-like Twitter, Facebook and LinkedIn or Pinterest-is often a instant, customizable, and free of charge chance connect with your market.

•Organic: Weaving some Search engine optimisation ideal routines for your content material may help create a good sense with Search engines like google and transfer your internet site the ratings collection. The potency of a very good subject matter marketing strategy is at providing the information and answers that a customers wants, so ensure he or she can discover it.

•Paid: Most social networking sites provide some kind of settled marketing, just like subsidized website content, spend-every-just click (Paid advertising), search engine optimization (Search engine marketing), display, and retargeting. Complementing a network’s demographics on your brand’s personas can help you decide best places to dedicate.

•Earned: This is the most valuable, but hardest to create. Earned social networking advertising and marketing occurs when your target audience prefers to talk about your posts along with their community.

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theblueboxwestlake-blog · 8 years ago

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Please note the owners of West Lake Tower 2

YOUR INVESTMENT IS AT RISK AND THE FINANCIAL VIABILITY OF THE CONDOMINIUM CORPORATION IS IN JEOPARDY. YOUR IMMEDIATE ATTENTION IS IMPERATIVE. October 30, 2017 Dear Westlake Tower 2 Unit Owner, We are writing to you today collectively as a group of concerned Unit Owners and Residences about the events that have taken place in our building from July/17 to now. Please read this letter carefully, respond to this email to let us know that you have received it by indicating your unit number. We urge all owners to attend the AGM on Nov. 9th at 6.30pm in person. Not Proxy. We need all Owners at this meeting to vote in person for a board that will act in good faith on behalf of owners. Please take the time to also read the CBC articles noted in the closing of this communication. They provide the basis for our request for you to attend the Nov. 9th meeting. At this meeting you will have a chance to learn more about the events outlined in this letter and the opportunity to vote for your new Board of Directors. Summary of the events: 1. Termination of First Service Residential Property Management (FSR) Three of the five Board of Directors: Sam (Shahab) Roozbahani, Marko (Maher) Hafez and Mian Aziz formed a quorum (majority) on the board and without the knowledge or input of the other two Board members, Mark Huang and Shaun McGrath, they acted on their own and terminated FirstService Property Management and replaced them with iCare Property Management. With some due diligence, the following was brought to our attention: a. iCare is not a recognized Condominium Property Management company in Ontario; b. Their website says “Manages over 400 separate suites” icarepropertymanagement.com which coincidentally we have over 400 suites. This raises the question, are we their only client? What experience do they have? What is their track record? What designations and experience do their Property Managers have? Do they have backup staff to cover vacations and other leave of absences? Do they have staff that are available 24/7? What is their track with emergencies? Have they had experience with critical emergencies that can develop in a Village the size of ours? We use the term Village because we share amenities, P1 parking, courtyard, retail stores in our commercial units, BBQ, etc. with Towers 1 & 3 and soon Tower 4. Managing four (4) towers requires coordinated efforts to maintain our shared facilitates and to ensure we receive quality level of service. With iCare in place, the sharing of security across buildings, superintendents, cleaning staff, etc. cannot happen and we lose this benefit that we have come to expect but maybe not always known this was the case. There are complex issues that can only be managed effectively if we have one property management company in the complex. There are also economies of scale in acting jointly. The three named Board Members are aware that fact but decided to act unilaterally despite the dissent of the other two members of their board and other members on the Shared Condo Committee. 2. Conduct of Business The same three Board Members Sam, Marko and Mian have failed to act honestly and in good faith on the behalf of all Owners. The hasty transition of property management has enabled these Members to take control of the AGM process to ensure their re-election and allow them to continue with their agenda against the best interest of the Corporation and the Owners. As a result, we are now paying for two property management companies during the three months of transition. If these actions continue the Corporation may need to commence legal action against all the Board Members to recover substantial financial losses and protect the interest of the Corporation. This will increase costs by creating legal costs and increases in future insurance costs. These costs will be borne by the unit owners in the form of increases of condominium fees. 3. Requisition Meeting to Remove Board Members Sam, Marko and Mian A group of Owners were unsuccessful in the petition to have an Owner Requisition Meeting to remove the 3 board members. They managed to get the meeting date of Monday, September 25th arranged but did not have quorum (minimum of 109 votes either in person or by proxy). They were unsuccessful in their endeavor to remove the board members because iCare oversaw the process and failed to notify all Owners in a timely manner. The three Board Members named above incurred costs for the Owners by retaining the services of the Corporation lawyer and minute taker for their sole benefit at that meeting. 4. Critical Emergencies: 1. Massive Power Failure Sunday, Oct 15th 3:30 pm. There was no iCare assistance. No one from iCare to reach, responding or returning emails during this black-out. No one helping us to remain calm or assure us things are under control; 2. Major Flood Saturday, Oct. 21 at 5:30 am. Tenants in one unit were responsible for water overflow of at least 3 hours in duration which affected over 10 floors and multiple units. Emergency responders were on the scene but iCare was nowhere to be found for days. FSR acted immediately to respond to ALL 2 of our crisis, put people at ease, made calls and had restoration units and staff arrived to do clean-up. 5. Re-Election In the recent AGM package that you should have received by mail, Marko and Mian are asking to be re-elected and are promising to lower maintenance fees. Their actions in the last 12 months may result in two lawsuits, liens and potentially a Special Assessment of the property which will raise the unit owner condominium fees substantially and potentially disrupt the process of obtaining Clearance Certificates that will disrupt purchase and sales and mortgage transactions for the unit owners. 6. Our Investment Owners have a lot at stake with their investment. There is a total of 434 units in the tower with an annual budget of $2.36 million dollars and a reserve fund of $477, 000. Daily we hear on the news that we should not give out confidential information to callers or emails who we do not know. Giving out bank account numbers, signatures etc should only given to a trusted and known person(s) or company. It is improper for iCare to request such confidential information through a portal. The actions of these Board Members brings into question their motives and agenda. 7. AGM By now you should have received a hard copy of the AGM package by regular post. It was sent out on October 20th, 2017. Please note in the Agenda where it references “the following interested persons of their intention to be a candidate in the election” includes only two candidates running for the board. The same two directors whose term has expired and now seeking re-election. However, it does not list the names of individuals who also submitted their application to run for the board. Their names were excluded from AGM Agenda in the package mailed – 1. Karen Calder and 2. Yinan (Helen) Liu. Those excluded candidates are now concerned that they have no option but to nominate themselves from the floor during AGM on November 9th and after the fact that Proxy’s have been submitted. This is why WE ARE STRONGLY ENCOURAGING YOU TO ATTEND THE AGM IN PERSON in order for your vote to count and voice to be heard. The same three Board Members approved the package and omitted to name all the competing candidates. 8. Major Dispute with the developer (Onni) Onni has failed to provide audited financial statements to account to the three Corporations for the $25,000 to $35,000/month that the three Corporations pay to Onni subject to an Agreement called the “Four-Way Agreement”. This Agreement governs the commercial properties and the costs of maintaining the common areas and commercial space in the courtyard, P1 and P2 levels. The three Corporations manage this Agreement through a Three-way Committee consisting of a Board Member from each of the three Corporations. The three Corporations through the Shared Committee and with the assistance of FSR have been in negotiations for the last 12 months for the release of information so that they may account to Owners on how this money is spent by Onni. They believe that Onni has not been accurate and fully transparent in the administration and allocation of these costs. They have refused to provide any information and have threatened to commence another lawsuit and place liens on all the units in the complex if we do not pay exorbitant sums for electrical bills that have neither been substantiated or budgeted for by the three Corporations. The three Board Members named above have failed to attend any of the meetings or acknowledge the position of our Corporation in this looming crisis. They have exposed the Owners to possible liens and another lawsuit involving Onni. Our main goal here is simply to have a fair and democratic election process, to have our building managed by an experienced, registered and reputable company with a qualified Property Manager as well as having a Board of Directors that act with respect and in good faith on behalf of all Owners as well as with each other. We trust you agree. It is critical you educate yourself on what can happen when you do not get involved in your condo and do not attend a crucial meeting like the Annual General Meeting. Following are links to CBC articles that will show you why we are concerned: 1. http://www.cbc.ca/news/canada/toronto/questionable-proxies-shut-down-charles-street-condo-election-sources-say-1.4118643 and; 2. http://www.cbc.ca/news/canada/toronto/condo-owners-resign-toronto-1.4131732. Thank you for your time in reading this letter and taking an active role in your home. Again, to ensure your voice is heard, it is imperative that we have ALL UNIT OWNERS at this meeting on November 9th and vote in person. Please, reply to this email with your unit number and confirm your attendance. Thank you Concerned Owners and Residents

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maritzaerwin · 5 years ago

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Business’ Guide to Mastering Behavioral Targeting

Imagine a world where you could sell to a consumer who’s looking to buy just what you’re selling. If such a world existed, it would be regarded as the holy grail of marketing.

Rather than spending money on expensive advertising campaigns, marketers would simply locate the ones who need what they’re offering, and they would sell it to them.

There’s a marketing technique that lets you do just that! It allows marketers to create more effective, better-targeted messages that are extremely likely to resonate with both- customers as well as prospects alike. The technique is called behavioral marketing.

What is Behavioral Targeting?

Behavioral targeting is established on the actual behavior of your audience. You can leverage purchase activity, website activity, and activities from third-party applications to deduce how your customers are engaging with your brand and what they truly wish to see.

A recent study showed that 75% of consumers are more likely to buy from a merchant that has some degree of personalization on their website.

Online marketers, with the help of tools such as heat maps, web analytics, and user recordings, can uncover vast amounts of insights from the actual behavior of consumers, which organizations can then use to enhance their marketing campaigns.

In other words, you take all the details collected from your users and use them to build a more pragmatic profile of them, which you can then use to customize your marketing messages based on which stage within the marketing funnel they are in.

As data and devices multiply at a rapid speed, behavioral targeting is taking on many forms.

Is Behavioral Targeting the Same as Contextual Targeting?

As a digital marketer, you have more than likely heard about Behavioral and Contextual Targeting in sync, however, if you’re like the majority marketers out there, you may not be entirely clear on the difference between the two. This is where the majority startups fail.

Both Behavioral and Contextual Targeting make use of intelligence to place advertisements before the likely-to-buy, most relevant shoppers. Both these forms of targeting are dynamic as well, i.e. they continually upgrade to yield better results when provided with more data.

Although both forms of targeting have too many things in common, there are a few key differences in how they go about reaching their goal that is important for you as a marketer to know about.

While Contextual targeting focuses on the content of webpages solely, Behavioral Targeting keeps track of the behavior of the online user.

So, the biggest distinction is that Behavioral campaigns serve advertisements to prospects on the basis of their past behavior while Contextual campaigns try to place ads only where “best-fit” potential prospects are going to be looking.

This takes us to our next section.

Benefits of Behavioral Targeting

Behavioral targeting is a strong marketing tool that is rooted in the contemporary, data-centric world that we live in. But it isn’t about using tech and numbers alone. Behavioral targeting provides value to both businesses as well as consumers.

Business-Related Benefits

Improved Engagement

Understanding consumer habits helps businesses to recognize audiences that have engaged with specific products, services, or touchpoints.

Additionally, it helps to identify audiences that are in the right behavior or moment for a certain campaign they might be running, this leads to faster conversions.

Targeting users with no brand awareness or behavioral intent will restrict engagement. Leveraging behavioral targeting amplifies the impact left by a number of critical metrics, such as conversions or clicks.

Matching Customer Needs with Creatives and Messaging

Personalized messaging converts more leads and eventually lowers the amount of wasted ad spend. Pertinent ads pose a higher probability to steer consumers along the purchase funnel than generic ads that aren’t personalized. Ads that align with a lead’s previous purchase behavior are much more likely to convert than ones that don’t.

Improving the Bottom Line

Ultimately businesses want the best possible return on investment (ROI) on their campaigns. Delivering ads that match with audiences’ previous behavior is more likely to drive conversions than ones that are generic.

With behavioral targeting, companies can see a rise in new business, engagement, repeat customers, and other key metrics. Targeting the right customers and focusing on retaining them is the secret to boosting your sales and improving your business’ bottom line.

Customer-Related Benefits

An Augmented Ad Experience

Customers aren’t always willing to give up their personal data. However, they also aren’t interested in seeing ads where the experience is unengaging or ads that aren’t relevant.

This is the exact reason why, when surveyed, the majority of customers favor personalized advertising. This personalization ultimately improves their experience and helps them engage with the company better.

Better Efficiency

Ads can be a quick route to purchase, providing a fast way of identifying the best product/ service for their needs without a long searching process. This increases efficiency for consumers, allowing them to get to storefronts quickly and finding the most relevant products, rapidly.

Awareness of New Offerings

By seeing ads that are personalized to them, consumers can keep up to date with new products/ services that interest them.

Retargeting based on behavior can also help to complete purchases that a user was distracted from. You can leverage this feature even more swiftly within your operations by having a mobile application for your business.

We’ll now be looking at the latest trends and some useful tips you should incorporate within your behavioral targeting campaign, in order to gear yourself up for the decade to follow.

1. Personalization is the New Loyalty

Creating a one-to-one customer experience contributes significantly to customers that are more highly engaged, which in turn has a direct impact on the merchant’s bottom line.

– Blair Lyon, VP of marketing with Monetate

Content personalization is the next big thing within behavioral targeting that is going to provide you with the conversion thrust you want.

This technique simply focuses on treating each visitor distinctly and engaging in a more detailed interaction than the traditional one: static e-shop – visitor. If you know the technique to read visitors’ intentions in real-time, why not respond to these intentions and present before them just what they want?

Some of the current personalization techniques include:

recommendation engines that exhibit products on the basis of a visitor’s navigation patterns.

targeted email drip campaigns.

personalized onsite search.

dynamic landing pages that display more pertinent information to the user.

personalized interactions with the visitors (pop-ups, banners), displayed during key moments — on landing page or on exit.

In the near future, marketers can effectively leverage personalization by looking at the data that is available to them about the visitor; such as keywords they searched for, ads they clicked, their location, whether they’ve been to the site before, and buying history, and compare that against a set of variables put together in place.

Those variables could include:

Location — city, region, country;

Device — iPad, iPhone, Windows, Linux, Mac, Android phone/tablet;

Search keywords — which keywords brought them across or on your website;

Visitor frequency — first, second, fifth, tenth time visitor;

Proximity to payday, date and time of day;

Referring URL — any website that referred them;

Customer history — have they bought from you prior to this, what, at what price;

Session’s behavior — page views, navigation clicks.

There are many other variables that can be taken into consideration like gender, age, etc. —possibilities are endless and it majorly depends on what your customers really want and how much information you can extract about them.

The aim of personalization is to have anchor clients for your business which can help form a solid foundation for your business that can help you grow and scale for the years to come.

2. Emergence of Geographic Targeting

Geotargeting, the method by which content is delivered to a consumer using geographic location details about that individual, is a booming trend in the marketing realm currently.

At a fundamental level, a business can limit its outreach to consumers only located in an outlined geographic area such as a city or a state. However, location often furnishes more meaningful, much deeper, and identifiable attributes that define what a person needs or is interested in.

Only some time ago, jeans company True Religion needed to promote new products and events at its retail stores. The company was able to serve up dynamic emails distinct to each audience to steer in-store traffic by using geo-targeted emails focused on areas in which the brand had a high concentration of stores.

65,000 geo-targeted emails were opened with a 2.5% CTR (click-through rate) and a 1% in-store conversion, a considerably huge impact for one campaign with a small data set, per True Religion’s Director of Global e-Commerce, Gary Penn.

Examples like the one mentioned above support metrics that find geotargeting increases the performance of all kinds of marketing methods by 2X, right from email campaigns to paid search.

According to the Local Search Association’s LSA Insights database, it doesn’t matter what vertical your business is in. The CTR for geo-targeted mobile display advertisements was way higher than the industry benchmark for all verticals.

Here are a few practical tips for using geotargeting to reach your target audience:

Locate a setting where your target audience has specific wants or needs.

Define an area of interest or a radius around your store by time or distance.

Use location-centric keywords for Paid Search Ads.

Discover location intent by leveraging search history.

Analyze consumer preference and behavior from past locations visited.

Use location-specific landing pages to provide relevant content.

Gain an edge by taking advantage of geographic-specific events.

3. Behavioral Segmentation- the Future of Digital Marketing

Behavioral segmentation is the process of classifying and grouping customers on the basis of the behaviors they exhibit. These behaviors include the types of content or products they consume, and the measure of their interactions with an app, website, or business.

Segmenting consumers based on their preferences and behavior offers the promise of turning marketers into armchair psychologists. With behavioral segmentation, marketers are now giving people precisely what they want, precisely when they need it.

Acquisition, engagement, and retention are all vital factors to keep in mind when examining customer behavior. Contemplating the ways in which your users can relate with your product/service will help you accomplish a constructive and sustainable behavioral segmentation strategy.

Here are some ways marketers and brands can use behavioral segmentation to build more cost-effective and smarter marketing campaigns:

Serve segmented content tailored as per the prospect’s income.

Conduct combined studies of people’s attitudes and interests paired with demographic data psychographics to make the segmentation more effective.

Create persona-specific campaigns.

Move budget to audiences that are more conversion-ready.

Segment your video ad audiences to control the number of times each segmented group sees your ads over a specified period.

Avoid wastage of money by narrowing your segmentation.

Better time your messages by predicting when traffic is higher.

Wrapping Up!

In the future, marketers will be looking at ways to put to use the data they have in the most constructive ways. It’s usual that companies possess important data in their CRM and separately from other crucial inputs such as purchase histories. Learning how to link these to see the complete picture will continue to present a major benefit.

Simplifying complex processes within the current practice will be the key to future success. Numerous solutions are already emerging, including internal data warehouses or powerful add-ons.

Despite the hard IT work, this entitles marketers to make intelligent choices. Various solutions on the market show that companies can access intuitive behavioral segmentation features that get the power back in the hands of marketers.

To allay any privacy concerns, behavioral targeting practices in the future would do well to use plain language disclosure to help the consumer comprehend exactly what is happening on their system, and presenting consumers with choice and information in an easy disclosure describing the value proposition is the foremost step.

Providing as much information as possible is next. For instance, marketers can uninstall instructions, provide a full end-user licensing agreement, links to more information, and comprehensive privacy policy.

Over the next decade, we will see new exciting ideas shaking up the ways in which digital marketers look at behavioral segmentation but don’t just stick to passive observation.

By looking at how to incorporate these trends and tips into your own strategy, you can make sure that you are well equipped to deliver strategies worthy of the upcoming decade.

The post Business’ Guide to Mastering Behavioral Targeting appeared first on CareerMetis.com.

Business’ Guide to Mastering Behavioral Targeting published first on https://skillsireweb.tumblr.com/

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michaelandy101-blog · 5 years ago

Text

How Big Is the Gender Gap Between Men and Women in SEO?

New Post has been published on http://tiptopreview.com/how-big-is-the-gender-gap-between-men-and-women-in-seo/

How Big Is the Gender Gap Between Men and Women in SEO?

To anyone working in SEO, it’s fairly evident that this is a male-dominated industry. Although there are powerful women SEOs in the field (like Moz CEO Sarah Bird, for example), if you glance at a conference speaker lineup or peruse the bylines on search-related blogs, you’ll see that those who identify as female are few and far between. A recent list of the 140 most influential SEOs featured 104 men and just 36 women.

So how big is the gender gap? And how does it translate to tangible things like pay and job titles? To find out, we mined the data from our State of SEO 2020 survey, which featured 652 SEOs in 51 countries. Here are some of the things we learned.

But first, a mea culpa. If SEOs who identify as women have an uphill climb in this industry, there’s no doubt that female-identifying SEOs of color have a hill that is steeper still. I deeply regret not asking demographic questions on race and ethnicity which would have allowed us to analyze the disparate impacts that bias plays on BIPOC women SEOs. It was a missed opportunity. That said, we are currently running a survey on BIPOC in SEO that aims to cover those issues and more as we continue to take an introspective view of our industry.

Men outnumber women by more than 2 to 1 in SEO

Of the 652 SEOs who participated in the study, 191 identified as women (29.3%) and 446 identified as men (68.4%). Additionally, one identified as non-binary and 14 preferred not to say. Data was collected on a SurveyMonkey form. We reached out to our own database, purchased lists of SEOs around the world, and promoted the survey on social channels for respondents. We offered no compensation or reward for participating. Non-binary, persons who chose not to identify a gender by choosing “preferred not to say”, and SEOs from the African continent were underrepresented mostly due to the outreach database itself. Finally, respondents selecting non-binary and “preferred not to say” were not calculated in the men/women percentages.

A voluntary survey is not a scientific sampling, but those percentages mesh with previous studies by Moz that found those who identified as women made up 22.7% of SEOs in 2012, 28.2% in 2013, and 30.1% in 2015. In all four studies, men outnumbered women by more than 2 to 1.

Importantly, the new results suggest the gap hasn’t narrowed over the past five years.

This was not a surprise to many female-identifying SEOs who participated in the study.

“I started out in the SEO industry about 10 years ago. Compared to that, I do see more women at conferences, on online platforms, and in the day-to-day work with clients,” one said. However, she added that she hasn’t seen much progress in the last 5 years. “It’s like we are kind of stuck. I suspect it’s at least partly a visibility issue: Men have been there forever, building their reputation and expertise. It is hard to keep up with that if you had a late start.”

We interviewed more than a dozen female-identifying SEOs, most of whom asked not to be named. Although a few had supportive bosses, clients, colleagues, and mentors along the way, many shared experiences of being passed over for promotions, having to fight to be heard in meetings and, in some cases, being paid less than men for the same work.

“I think you can sum up the SEO industry by looking at speaker panels of all the major conferences. There is no equality. Are you a white male and 50+? You must be an expert! Are you a woman, 40, who’s been doing this since 2004? Oh, honey, go sit down. We have an expert already,” said one woman. She said she spent 13 years at a website development company being “constantly overlooked” before moving to a digital marketing agency where she is respected and valued.

The gender gap is widest in Latin America

Global internet usage has boomed over the past two decades, with more than 59% of the world’s population now online. Although internet penetration is highest in Europe and North America, more than three-quarters of global users live elsewhere. These growing markets are served by robust communities of SEO professionals on every continent.

Our study reached SEOs in 51 countries, which we grouped into 11 large regions. Participation was highest in the U.S. with 269 SEOs responding, but we also surveyed 113 SEOs in Western Europe, 85 in the U.K., 43 in the Eastern Europe/Balkans region, 39 in Australia and New Zealand, 30 in Asia, 21 in Canada, 18 in Scandinavia, 16 in the Middle East, 12 in Central and South America, and 6 in Africa.

We found that the gender gap is most pronounced in Latin America (83.3% who identified as men to 16.7% who identified as women) and Australia/New Zealand (82.1% who identified as men to 17.9% who identified as women).

The gender gap is least significant in Africa (although with an admittedly very small sample size due to the small number of African SEOs in our database) and Canada (52.6% who identified as men to 47.4% who identified as women). Under Prime Minister Justin Trudeau, a self-professed feminist who appointed a gender-balanced cabinet, Canada has made gender equality a priority, but progress has been uneven at times.

When it comes to gender diversity in SEO, the U.S., Asia, and the U.K. all trail behind Europe, Scandinavia, and the Middle East.

Female-identifying SEOs are more likely to freelance and specialize in content

Generally, the three most common career environments for SEOs are serving as an in-house expert at a single company, working in an agency setting, or operating independently as a consultant or freelancer. Each path has its own pros and cons. We found some interesting gender differences in where SEOs are working.

Male-identifying and female-identifying SEOs are equally likely to work in-house, with about 40% of both genders working inside a single business. And as we discuss below, both genders reported being satisfied with the working conditions and level of support they received in their roles.

Among those who practice their craft externally, men are slightly more likely to work in agencies than women (49.7% vs. 42.5%).

The biggest gap was among freelancers. Female-identifying SEOs are almost twice as likely to be contractors or freelancers as those who identify as men (17.7% vs. 10.6%). However, it’s unclear if female-identifying SEOs are heading out on their own because they don’t feel they can get a fair shake working for others, or if they’re drawn to the freedom and flexibility of freelance work.

Full-time freelancing has grown steadily across the economic landscape in recent years. It also tends to draw more women than men. Part of the appeal may be flexibility around childcare, but control over income was also a factor for some of the SEOs we interviewed.

“I think a lot of women choose to do freelance because they want to be paid what they deserve, frankly,” said one 25-year-old female SEO in East Anglia, U.K.

However, another woman who works as an in-house SEO said, “When I got my start in marketing, most of the jobs offered to me were contractor roles, and it wasn’t clear how to become full time. It wasn’t by choice; it was what was available to me.”

Many female-identifying SEOs said it was hard for them to get hired or promoted, even with stellar track records.

“I’ve seen loudmouth, no-record, no-proof men be hired. It’s absolutely aggravating. At my old company, I was skipped by two men who had half the knowledge for supervisor positions. Each man left within months to different companies to the next title,” said a 41-year-old female SEO in Minnesota. She subsequently changed companies and found a much more welcoming environment.

On the other hand, male-identifying SEOs are nearly twice as likely to be technical experts (21.5% to 12.6%). It’s unclear if this is a result of choice, fallout from the gender gap in STEM occupations generally, or if those who identify as women feel unwelcome among tech SEOs.

Among the female-identifying SEOs we interviewed, several said they think early gender stereotyping played a role, from the toys little boys and girls are given to what each gender is encouraged to pursue as a career.

“It’s similar to why women are not often involved in engineering jobs. Technical roles are historically associated with developer training, and women are more likely to transition from the marketing side than the programming side,” one said.

Several women also said technical SEO, in particular, is a “boys club.”

“I participate in online forums for general Tech SEO and Women in Tech SEO, and the vibes are much different,” one woman said. “The male-dominated general forums are competitive. The female groups are more supportive, but again, we are trying to bring along and encourage women in the field.”

Another tech SEO who worked at an agency and in-house before going out on her own as a contractor said the culture can be intimidating: “I find that men are quicker to hop on and attack people about technical knowledge than women.”

Female-identifying SEOs generally charge less than men for their services

To find out more about the dollars and cents of SEO, we asked the agency and contract SEOs who participated in our study about their pricing models. In all, 261 SEOs were willing to share how they price their services and how much they charge.

The three most common pricing models are monthly retainers, per-project pricing, and hourly rates. Although there was a wide range of rates among male-identifyng and female-identifying SEOs, the medians were consistently lower for those who identified as women.

Among agency and contract SEOs, men are more likely to price their services with monthly retainers (59.1% of men vs. 39.4% of women). Women are more likely to charge per project (31.8% of women vs. 18.2% of men). About a quarter of both groups use hourly pricing.

But before we talk about prices…

Before we get into the details of how much male- and female-identifying SEOs earn, it’s important to note that we didn’t ask who actually set the prices. Depending on the size of an agency, SEOs who work there may have very little control over the pricing structure.

The agency’s rates might be standard, or they might vary depending on who does the work. One can assume that freelancers choose their own rates, although they might be responding to signals about what the market will bear and what clients are willing to pay.

Some studies have suggested that a variety of psychosocial factors lead female-identifying freelancers to charge less than their male counterparts. For instance, a Hewlett-Packard study identified a confidence gap in which women tended not to apply for a promotion unless they met all the qualifications, but men would go for it if they met 60 percent of the job requirements.

Conventional wisdom holds that women are more cooperative and men are more competitive. Whether or not that’s true, men initiate negotiations more readily than women and tend to ask for higher compensation.

In a future study, we will certainly ask who determined the service pricing. For now, we can only report what male-identifying and female-identifying SEOs told us they charge.

Retainers for those who identify as male are 28.6% higher than for those identifying as female

Our respondents included 138 agency and contract SEOs who use monthly retainers as their primary pricing model. These retainers ranged from less than $250 a month to more than $25,000 a month, but overall they were higher for men. At the midpoint of the ranges on our survey, those identifying as male charge a median retainer of $2,250 a month while those identifying as female charge a median of $1,750.

When we looked at agency SEOs and freelancers separately, the median for freelancers was much lower, but it was the same for both genders: $750 a month. However, the sample size was quite small. There were only 19 freelancers in the study who primarily use retainers. Among the 119 agency SEOs who use retainer pricing, the median retainer was $2,250 for those identifying as male and $1,750 for those identifying as female.

Project prices for men are 66.7% higher than for women

Our respondents included 54 agency and contract SEOs who typically charge on a per-project basis. The scope and cost of projects varied greatly, from less than $250 to more than $100,000. But the data showed that overall, men charge more per project — a median of $5,000 vs. $3,000 for female-identifying SEOs.

We decided to dig deeper and found an interesting exception when we looked at agency SEOs and freelancers separately.

The price gap was more than three times as wide among those who work in agencies. Our sample included 36 agency SEOs who use per-project pricing. Male-identifying SEOs reported that their agencies charge a median of $8,750 per project while those who identify as women said their agencies charge a median project fee of $2,250.

The reverse was true among independent SEOs. The sample size was small, so we’re not sure what to make of it, but among the 18 freelance or contract SEOs we polled who charge by the project, women had the edge. Female-identifying freelancers charge a median fee of $3,750 per project to $1,750 for male freelancers.

One contractor in her 50s hypothesized: “I think women may be more detail-oriented and spend more time with their project. Maybe men may charge less because they have more clients?”

Median hourly rates for male-identifying SEOs are 16.8% higher than for female-identifying SEOs

Our respondents included 57 agency and contract SEOs who typically bill by the hour. Among this group, the median rate is $125 for male-identifying SEOs vs. $107 for female-identifying SEOs. In this case, the difference is largely attributable to more women working as freelancers. The median rate for men and women SEOs at agencies was $125 an hour, and the median rate for both who work as contract or freelance SEOs was $88 an hour.

Many of the female-identifying SEOs we interviewed said women tend to undervalue themselves and need to be more assertive in negotiating prices.

“I think confidence and not being scared to charge what you’re worth comes into play for the higher rates,” said digital marketing and content specialist Kristine Strange.

Both men and women feel equally supported as in-house SEOs

Some good news for in-house SEOs: When asked about working conditions, frustrations, and pain points, both men and women had very similar responses. Both reported strong levels of interdepartmental cooperation and support for SEO priorities.

Female-identifying SEOs are slightly more satisfied than male-identifying SEOs with in-house SEO resources

The resources available to in-house SEOs are largely dependent on the size and fiscal health of the company that employs them.

Among in-house SEOs, women are as likely as men to work for enterprise-level companies. We found that 27.1% of male-identifying in-house SEOs and 24.8% of female-identifying in-house SEOs work for companies with more than 250 employees. And 72.9% of male-identifying and 75.2% of female-identifying SEOs work for companies with 250 or fewer employees.

In-house SEOs across the board rated engineering support as their biggest challenge. Female-identifying SEOs were generally more satisfied than their male peers with the expertise of their teams and their staffing levels. They were equally satisfied with other elements of their SEO programs.

Conclusion

Although there are some very prominent and talented female-identifying SEOs, they are still underrepresented. And when they do enter the field, they are often compensated at lower rates than men. There is no single solution to broadening the talent pool, but we have a few thoughts.

Training and mentoring: More than in many other industries, there isn’t one clear path to becoming an SEO. The STEM fields are one training ground, but many other SEOs learn the craft from mentors. To achieve more diversity, which is good for the industry and outcomes, it’s important for girls and those who identify as girls to be supported and welcomed into STEM classes during their student years.

As an industry, we need to take the job of mentorship seriously. Experienced SEOs can do more to mentor young talent, particularly those who identify as women. Agencies can do more to recruit and hire people with different backgrounds.

Several women whom we interviewed mentioned the importance of mentors and allies:

“I sit in countless calls where I say something and until my CTO repeats what I say, some clients don’t hear me. My CTO is so supportive and wonderful, and he will literally say, ‘She’s right when she says, ‘Blah.’ She’s got 20 years under her belt… .’ Then their light turns on.”

“I’m good at learning complex software and doing complex technical tasks but wasn’t encouraged in this until my recent job — and even then, it wasn’t until I got a female manager that I was recognized for this ability and assigned those kinds of tasks on a regular basis.”

“I spent the first two years double- and triple-checking all my work, backing everything with links from male experts in the industry. One day the CTO told me I didn’t need to do that. He trusted me. I found myself in the bathroom in tears. It took me a long time to stop sending links. (Sometimes I still send links, but only if I think he needs to read them to keep up with me!)”

Transparency about pay and pricing: The taboo about discussing fees and compensation keeps inequities hidden. It’s time to shatter that norm. Independent SEOs should run their pricing plans by mentors of all genders for perspective. Agencies should be sure that skill and experience, not gender, is the driving factor in pay and pricing.

Don’t undersell yourself: If negotiation doesn’t come naturally to you, spend extra time preparing proposals. Research your competitors and talk with mentors. Focus on the value you’re adding. Be sure to factor in your skill level and experience as it grows. Don’t fall into the confidence gap trap. Even if you don’t tick all of the boxes, if you have most of the qualifications, forge ahead to apply or submit a proposal.

I want to acknowledge the important role that several female-identifying SEOs played in the making of this article. First, I have the privilege of working with some amazing women every day in my SEO agency. Thanks to Cindy Glover, without whom I could not have produced this study. I also want to thank Areej AbuAli whose work in creating the Women in Tech SEO community has been an invaluable resource to the SEO industry and in particular, SEOs who identify as women. Women in Tech SEO not only helps to amplify the voices of those identifying as women within the community, but also helps connect them to each other.

If you wish to explore your own possible implicit bias around issues of gender and career, check out Harvard’s Gender-Career implicit bias test.

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isearchgoood · 5 years ago

Text

How Big Is the Gender Gap Between Men and Women in SEO?

Posted by NicoleDeLeon

Men outnumber women by more than 2 to 1 in SEO

Importantly, the new results suggest the gap hasn’t narrowed over the past five years.

This was not a surprise to many female-identifying SEOs who participated in the study.

The gender gap is widest in Latin America

When it comes to gender diversity in SEO, the U.S., Asia, and the U.K. all trail behind Europe, Scandinavia, and the Middle East.

Female-identifying SEOs are more likely to freelance and specialize in content

Among those who practice their craft externally, men are slightly more likely to work in agencies than women (49.7% vs. 42.5%).

The biggest gap was among freelancers. Female-identifying SEOs are almost twice as likely to be contractors or freelancers as those who identify as men (17.7% vs. 10.6%). However, it’s unclear if female-identifying SEOs are heading out on their own because they don’t feel they can get a fair shake working for others, or if they're drawn to the freedom and flexibility of freelance work.

“I think a lot of women choose to do freelance because they want to be paid what they deserve, frankly,” said one 25-year-old female SEO in East Anglia, U.K.

Many female-identifying SEOs said it was hard for them to get hired or promoted, even with stellar track records.

In addition to career paths, there are noteworthy differences in the areas of the industry that male-identifying and female-identifying SEOs are most likely to specialize in. Most SEOs consider themselves generalists, but among those who profess a specialty, women are twice as likely to be content experts (17.6% to 7.7%). On the other hand, male-identifying SEOs are nearly twice as likely to be technical experts (21.5% to 12.6%). It’s unclear if this is a result of choice, fallout from the gender gap in STEM occupations generally, or if those who identify as women feel unwelcome among tech SEOs.

Several women also said technical SEO, in particular, is a “boys club.”

Female-identifying SEOs generally charge less than men for their services

But before we talk about prices...

In a future study, we will certainly ask who determined the service pricing. For now, we can only report what male-identifying and female-identifying SEOs told us they charge.

Retainers for those who identify as male are 28.6% higher than for those identifying as female

Project prices for men are 66.7% higher than for women

We decided to dig deeper and found an interesting exception when we looked at agency SEOs and freelancers separately.

One contractor in her 50s hypothesized: “I think women may be more detail-oriented and spend more time with their project. Maybe men may charge less because they have more clients?”

Median hourly rates for male-identifying SEOs are 16.8% higher than for female-identifying SEOs

Many of the female-identifying SEOs we interviewed said women tend to undervalue themselves and need to be more assertive in negotiating prices.

“I think confidence and not being scared to charge what you’re worth comes into play for the higher rates,” said digital marketing and content specialist Kristine Strange.

Both men and women feel equally supported as in-house SEOs

Female-identifying SEOs are slightly more satisfied than male-idneitfying SEOs with in-house SEO resources

The resources available to in-house SEOs are largely dependent on the size and fiscal health of the company that employs them.

Conclusion

Welcoming industry: The overwhelming number of women who spoke to us about these findings wished to remain anonymous. We can only assume that means female-identifying SEOs do not feel safe openly discussing issues of gender within an SEO workplace. Silence only serves to bolster the status quo. We must foster an industry culture that does not punish the whistleblower but instead seeks to listen, understand, grow, and improve opportunities for all its members. Training and mentoring: More than in many other industries, there isn’t one clear path to becoming an SEO. The STEM fields are one training ground, but many other SEOs learn the craft from mentors. To achieve more diversity, which is good for the industry and outcomes, it’s important for girls and those who identify as girls to be supported and welcomed into STEM classes during their student years.

Several women whom we interviewed mentioned the importance of mentors and allies:

"I sit in countless calls where I say something and until my CTO repeats what I say, some clients don’t hear me. My CTO is so supportive and wonderful, and he will literally say, 'She’s right when she says, ‘Blah.’ She’s got 20 years under her belt… .' Then their light turns on."

"I’m good at learning complex software and doing complex technical tasks but wasn’t encouraged in this until my recent job — and even then, it wasn’t until I got a female manager that I was recognized for this ability and assigned those kinds of tasks on a regular basis."

"I spent the first two years double- and triple-checking all my work, backing everything with links from male experts in the industry. One day the CTO told me I didn’t need to do that. He trusted me. I found myself in the bathroom in tears. It took me a long time to stop sending links. (Sometimes I still send links, but only if I think he needs to read them to keep up with me!)"

If you wish to explore your own possible implicit bias around issues of gender and career, check out Harvard’s Gender-Career implicit bias test.

Sign up for The Moz Top 10, a semimonthly mailer updating you on the top ten hottest pieces of SEO news, tips, and rad links uncovered by the Moz team. Think of it as your exclusive digest of stuff you don't have time to hunt down but want to read!

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lakelandseo · 5 years ago