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awsqualitytechnologies · 26 days ago

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A Complete Guide to Salesforce Consulting Services for Startups and Enterprises

Introduction: Why Businesses Rely on Salesforce Consulting Services

In an increasingly digital world, customer relationships and operational efficiency determine whether a business thrives or struggles. Salesforce, the world’s #1 CRM platform, empowers companies to streamline operations, improve customer engagement, and drive growth.

But implementing Salesforce effectively isn’t just about installing software—it’s about aligning the platform with your unique business goals, workflows, and growth strategy.

That’s where Salesforce consulting services come in.

Whether you're a fast-growing startup or a large-scale enterprise, working with the right Salesforce Consulting Partner can make all the difference—especially in competitive markets like the UK, London, and Germany.

What Are Salesforce Consulting Services? Salesforce consulting services refer to a suite of expert-driven solutions designed to guide businesses through every phase of Salesforce adoption. These services are crucial for making sure that your CRM investment leads to real business results.

Common Salesforce Consulting Services Include:

Salesforce implementation: Is the process of configuring Salesforce products such as Marketing Cloud, Service Cloud, or Sales Cloud.

Customisation & Development: Building custom objects, workflows, and automation tailored to your needs.

Third-party Integration: Connecting Salesforce with ERPs, payment systems, eCommerce platforms, or analytics tools.

Data Migration & Cleansing: Securely transferring data from legacy systems while maintaining data quality.

Training & Support: Ensuring your team is confident using Salesforce with proper onboarding and helpdesk support.

Optimisation & Upgrades: Enhancing the system over time as your business evolves.

Why Startups Need Salesforce Consulting Services Startups are innovative but often lack in-house technical capabilities. Salesforce consulting helps them:

Build a scalable CRM foundation: One that can evolve as the business grows.

Automate daily operations: From lead capturing to email marketing and sales tracking.

Gain deep customer insights: Using reports and dashboards to improve decision-making.

Ensure smooth integrations: With platforms like Mailchimp, QuickBooks, Stripe, or Shopify.

Challenges Startups Face Without Consulting:

Challenge

How Consulting Helps

Limited Technical Resources

Certified consultants handle the implementation and maintenance

Risk of Poor User Adoption

Consultants offer personalised training and change management

High Customisation Needs

Experts build industry-specific workflows and solutions

Budget Constraints

Consultants help you optimise costs through tailored solutions

Why Enterprises Need Salesforce Consulting Services Large companies use Salesforce at scale across multiple departments and regions. Their needs are complex and require expert guidance.

Key Benefits for Enterprises:

Advanced Reporting & Forecasting: Gain insights into customer journeys and sales pipelines.

Global Data Governance: Ensure compliance with GDPR and other regulatory standards.

End-to-End Integration: With tools like SAP, Oracle, Microsoft Teams, and Slack.

Continuous Optimisation: Keep the system aligned with evolving business goals.

AI & Automation: Use Salesforce Einstein to make predictions and automate tasks intelligently.

Top Salesforce Products Startups & Enterprises Should Use

Product

Purpose

Sales Cloud

Automate sales processes and manage pipelines

Service Cloud

Provide superior customer service and support

Marketing Cloud

Automate email, social, and ad campaigns

Commerce Cloud

Manage B2C and B2B online shopping experiences

Experience Cloud

Build customer portals, partner hubs, and apps

Pardot (Account Engagement)

B2B lead nurturing and scoring

Tableau Analytics

Advanced data visualisation and business intelligence

Pro Tip: A Salesforce Consulting Partner can help you choose the right mix of products based on your industry and goals.

How to Choose the Right Salesforce Consulting Partner in the UK, London, or Germany

1. Industry ExperienceChoose a partner with proven experience in your industry—whether it’s healthcare, fintech, education, or retail.

2. Certified Salesforce ProfessionalsEnsure the partner has certified Salesforce Admins, Developers, Architects, and Consultants.

3. Local Market UnderstandingPartners familiar with European business laws, compliance (like GDPR), and cultural nuances deliver more aligned solutions.

4. Agile & Transparent ProcessYour partner should follow Agile methodology, communicate clearly, and be accountable at every stage.

5. Client Reviews & Case StudiesAlways look for partners with 5-star reviews on platforms like Clutch, [G2], and [TrustPilot].

AwsQuality Technologies checks all these boxes and offers tailored Salesforce solutions for both startups and enterprises in Europe.

Real-World Success: AwsQuality’s Global Impact

💼 Client in Germany: Helped a logistics company integrate Salesforce with SAP, reducing data processing time by 45%.

📈 Startup in London: Implemented Salesforce Essentials and integrated it with Mailchimp, boosting lead conversion by 60%.

🏥 Healthcare SME in the UK: Customised Service Cloud for patient management and built HIPAA-compliant workflows.

Want similar results? Let’s talk → [email protected]

Wrapping-Up: – Your Success Starts with Smart Decisions

In today’s fast-paced digital landscape, Salesforce is the cornerstone of modern CRM strategies. However, only with professional consultation can its full potential be realised. Whether you're a UK startup aiming for fast deployment or a German enterprise looking to streamline complex workflows, Salesforce Consulting Services offer the personalisation, integration and scalability your business needs to thrive. With certified professionals and deep industry expertise, AwsQuality Technologies stands out as a trusted Salesforce consulting partner across the UK, London and Germany. From enhancing customer engagement to driving automation, their tailored solutions deliver measurable ROI and long-term success. Choosing the right consulting partner not only accelerates your growth but ensures your CRM evolves with your business goals.

📢 Ready to transform your business with Salesforce? 💡 Book your free consultation today! 📧 Email: [email protected] 🌐 Website: www.awsquality.com

✅ Quick FAQ – Salesforce Consulting Simplified

What exactly do Salesforce consulting partners do? They help businesses plan, implement, customise, and maintain Salesforce so it works perfectly for their unique needs—saving time and increasing ROI.

Is Salesforce consulting really necessary for startups? Yes! Startups benefit from expert setup, automation, and integrations without needing a full in-house tech team. It sets them up for scalable growth.

What challenges can consulting solve for enterprises? From global compliance (like GDPR) to complex integrations and real-time analytics, consulting ensures large-scale Salesforce deployments run smoothly.

Why choose AwsQuality as a partner? AwsQuality offers tailored solutions, certified experts, and a strong track record in the UK, Germany, and London—making them a reliable choice for startups and enterprises. Read more- https://medium.com/@thakurjibless/a-complete-guide-to-salesforce-consulting-services-for-startups-and-enterprises-b5b8d7e4ee93

#salesforce #salesforcedevelopment #consulting #salesforceconsultingpartner #companies #salesforceconsultingservices

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rimaakter45 · 5 months ago

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AI in B2B Lead Generation: A Guide to Harnessing the Power of Artificial Intelligence

Artificial intelligence (AI) is increasingly being used in business-to-business (B2B) lead generation to improve the efficiency, effectiveness, and scalability of the process. AI in B2B Lead Generation platforms can help businesses identify and engage with potential customers more effectively, increasing their chances of closing deals.

Benefits of AI in B2B Lead Generation

The benefits of using AI in B2B lead generation include:

Improved Lead Quality: AI algorithms can analyze vast amounts of data to identify high-quality leads that are more likely to convert into sales.

Increased Efficiency: AI-powered lead generation platforms can automate many of the tasks associated with lead generation, freeing up staff to focus on higher-value activities.

Enhanced Personalization: AI algorithms can analyze customer data and behavior to provide personalized recommendations and engagement strategies.

Reduced Cost: AI-powered lead generation platforms can help reduce the cost of lead generation by automating many of the tasks associated with marketing and sales.

Improved Customer Experience: AI algorithms can analyze customer feedback and behavior to improve the overall customer experience and increase satisfaction.

Types of AI Used in B2B Lead Generation

Several types of AI are used in B2B lead generation, including:

Predictive Analytics: Predictive analytics use machine learning algorithms to analyze customer data and predict their likelihood of buying.

Natural Language Processing (NLP): NLP is used to analyze and understand customer communications, such as emails and social media messages.

Chatbots and Virtual Assistants: Chatbots and virtual assistants are used to provide personalized support and engagement to customers.

Social Media Listening: Social media listening involves analyzing social media conversations about a company or its products to identify trends and sentiment.

AI-Powered Lead Generation Platforms

Several AI-powered lead generation platforms are available, including:

HubSpot: HubSpot is an all-in-one marketing, sales, and customer service platform that includes AI-powered lead generation tools.

Salesforce Einstein: Salesforce Einstein is a cloud-based analytics and machine learning platform that includes AI-powered lead generation tools.

Zoho CRM: Zoho CRM is a cloud-based customer relationship management (CRM) platform that includes AI-powered lead generation tools.

Pardot: Pardot is an enterprise marketing automation platform that includes AI-powered lead generation tools.

How to Implement AI in B2B Lead Generation

Implementing AI in B2B lead generation involves several steps, including:

Data Collection: Collect and analyze customer data to identify high-quality leads.

AI Algorithm Selection: Select an AI algorithm that is suitable for your business needs.

Integration with Existing Systems: Integrate the AI-powered lead generation platform with existing systems, such as CRM or marketing automation platforms.

Ongoing Optimization: Continuously monitor and optimize the AI-powered lead generation platform to improve its effectiveness.

Conclusion

AI has the potential to revolutionize B2B lead generation by improving the efficiency, effectiveness, and scalability of the process. By harnessing the power of artificial intelligence, businesses can identify and engage with high-quality leads more effectively, reducing costs, increasing customer satisfaction, and improving overall business performance.

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teckview-blog · 5 years ago

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Salesforce Sales Cloud Lightning Professional

Salesforce is known as one of the first companies to offer customer relationship management (CRM) technology and helped make the concept known in the industry. Since then, Salesforce added to its impressive success by extending its offerings beyond CRM. The company's core product, Salesforce Sales Cloud (starts at $25 per user per month), offers plenty of CRM capabilities, and the prices scale up according to each tier's capabilities. Salesforce easily leads the market when it comes to cutting-edge CRM features and offers a deep suite of easily integrated Salesforce back-office apps and an impressive ecosystem of value-add partners, too. With these strong points, Salesforce earns an Editors' Choice honor in our CRM roundup along with Apptivo CRM and Zoho CRM. While the Sales Cloud is where the CRM product lives, we tested the version that costs $75 per user per month, which is called the Lightning Professional tier. This tier is deployed as a cloud service and includes Salesforce Lightning technology, which allows for deeper customization around each customer's unique workflows. The Lightning Professional tier sports a streamlined sales pipeline, lead management features, instant alert and best practice recommendation pop-ups, and improved drag-and-drop dashboard functionality. The company's Salesforce Einstein Analytics product uses artificial intelligence (AI) to automate time-consuming tasks that occupy sales teams, such as data entry, lead scoring, and forecasting. You can add Einstein to a Salesforce Lightning implementation for an additional monthly subscription cost. All that makes for a great platform, but Zoho CRM, another top pick, offers many of the same customization options and even some of the advanced features at a far lower cost. If you don't need all of the features Salesforce has, remember that the CRM space is large enough that it can pay to look around.

Salesforce Pricing

Salesforce started as a CRM company, but now has many different Software-as-a-Service (SaaS) offerings, which can make it confusing to get started. For this review, we tested Sales Cloud, the Salesforce automation and CRM software. Service Cloud is a separate product intended for running a customer service desk. Marketing Cloud provides email marketing and campaign management, Community Cloud enables customer self-service, and Einstein Analytics offers business intelligence and analytics. The Salesforce Platform lets you build apps without coding expertise, Lightning Data cleans leads and contacts, and Pardot offers marketing automation. Finally, Chatter is the social network for the organization. There are several tiers within Sales Cloud: Salesforce Essentials, Lightning Professional, Lightning Enterprise, and Lightning Unlimited. The Essentials plan ($25 per user per month billed annually) offers sales and marketing for up to 10 users. It comes with guided onboarding, account and contact management, opportunity monitoring, lead scoring and assignment, email and event tracking, customizable reports and dashboards, and mobile access. It's relatively basic feature-wise, so you should consider cheaper and easier-to-use options such as PipelineDeals or Zoho CRM if this is all you need. The Lightning Professional plan we reviewed ($75 per user per month with annual subscription) has no user limits and offers campaigns, customizable dashboards, products, quotes and orders, mass email, and role-based access for users. This plan is the one best suited for small businesses, and it has some advanced features, such as collaborative forecasts. Overall, however, it feels expensive compared with other software. Based on price alone, it's still tempting to go with the $12 per user per month Zoho CRM, though once you dig in, you'll find that there are some under-the-hood reasons that more than justify paying more for Salesforce. The Lightning Enterprise plan ($150 per user per month with annual subscription) is the company's most popular and shows why Salesforce is still at the top of the heap. Along with all of the features mentioned above, this level includes workflow and approval automation, report history tracking, enterprise territory management, profile pages, custom app development, and access to the web services API. The Enterprise plan also includes Salesforce Identity and Salesforce AppExchange. The former allows for single sign-on to all enterprise apps, and the latter is for creating a corporate app store.

The Lightning Unlimited plan ($300 per user per month with annual subscription) allows unlimited customizations, multiple sandboxes, custom apps, 24/7 toll-free support, and unlimited training. If you need Service Cloud, you can get it with the Unlimited edition.

Setup and User Experience

Salesforce offers a free 30-day trial of its software, which we think should be the industry standard. Sales processes can be complicated enough that you want sufficient time to step through all phases to be sure you are comfortable with how the software works. As with Insightly CRM, you don't need a credit card to sign up for the trial; if you don't buy a plan at trial's end, make sure you export your data. Salesforce has a robust import/export tool to simplify this process. To cancel your account, you need to contact your account manager over the phone. The good thing is that there are no cancellation fees, and you get a refund of the unused portion. After signing up for the trial, a prompt asks what your role in the organization is: sales representative, company owner, IT professional, sales manager, and so on. Answering this question helps Salesforce customize the product tour to show applicable features, which is a simple but powerful way to get users started. On the left-hand side of the screen is a tray marked Walkthrough, which lists tasks you should perform. These helpful pathways for new users include creating a custom dashboard, integrating with other apps, and managing your pipeline. The Getting Started tab also takes you to a video tutorial and a PDF of the user guide, as well as the links to download the mobile app from the App Store or Google Play. The Lightning dashboard is well organized, with menu options at the top in a tabbed interface. The Home tab displays the news feed, with updates and notes from other users as well as lists of tasks and scheduled activities. The bottom half of the screen shows a dashboard that you can customize via drag-and-drop. By default, you can see graphs showing your pipeline, number of open activities, and closed sales.

The bottom section of the page shows your tasks and calendar with scheduled events. You can customize this page completely, and move objects or add widgets to create a self-contained sales experience. The interface makes Salesforce easier to navigate and puts every aspect of the contact, lead, sales, and deal process in one place for business users. The rest of the menu is fairly standard: Contacts, Accounts, Leads, Opportunities, Reports, Dashboards, Chatter, Files, Products, and Forecasts. You can create new tabs to bubble up specific tasks to the top level, which is helpful if there are pages you go to regularly. A universal search bar is at the top of the screen. It's unobtrusive, so it doesn't feel like it's taking up valuable real estate.

Users and Contacts

As the administrator, you create new users under Setup. To do so, you need to provide the name, an email address, a username, and the user's role. Salesforce makes it easy to track the number of users you are allowed to have under your license. Admins can create users who use only Chatter and don't count toward the number of paid Salesforce users, which is an excellent cost-saving detail—you can have non-sales and marketing personnel using Chatter without driving up licensing costs. A bulk edit page is handy for creating multiple users at once with basic information. The new user's page notes whether the user can access data offline, use mobile devices, or have access to forecasts. The Color-Blind Palette on Charts checkbox is particularly clever—this is a company thinking about the best way to get data to all its users. You can define roles to restrict what kind of data each user can see and the sort of tasks he or she can perform. The admin also has a simple way to send a mass email to all the users, a useful feature if you need to, say, notify all employees of downtime.

If you integrate your account with Google G Suite or Microsoft Exchange, you will see all your contacts listed under the Contacts tab. There is a simple New Contact button if you want to create a new one manually, or you can import data from other sources via a comma-delimited file.

Salesforce Sales Dashboard

You can see contacts belonging to everyone across the organization in All Contacts, or look at your own list under My Contacts. You can easily click on users and add them to new opportunities. When you click on a contact to view the record, you see the contact information, all open activities, activity history, saved emails, and files attached to the record. The status update box for the news feed can also be used to add notes about the contact. You don't have to scroll to the bottom to see all the open activities; rather, you can hover over the quick links at the top of the record. Like the dashboard and everything else on this platform, this page's look is customizable. SugarCRM is the only other CRM software we've tested with this level of customization, although Zoho CRM comes close.

A big focus for Salesforce is its Einstein AI platform, which includes Einstein Activity Capture, Einstein Email Insights, Einstein Lead Scoring, Einstein Opportunity Scoring, and Einstein Forecasting. Activity Capture automatically pulls customer interactions from a user's email and calendar so entries are up to date. It also has a calendar manager for easy scheduling without switching between software. Email Insights uses natural language processing to surface emails, recommend responses, and bring reps to "inbox zero" much faster. Likewise, the Lead and Opportunity Scoring tools use machine learning to prioritize the user's time. Finally, Forecasting mines your Salesforce data to help your company see what's on the horizon. You can track accounts, leads, and opportunities under each tab. Salesforce provides a consistent interface for creating accounts, leads, and opportunities, making it easy to use the platform after the initial learning curve. Each tab points you to detailed reports so you can see status at a glance, which is a nice touch.

Lead Management

Salesforce also offers quality lead management. Creating a lead generates a task by default, but you can create other tasks and activities. You can also automate your workflow so that it always assigns certain leads to the same user or automatically creates tasks when you add new opportunities.

Sales and Lead Generation are two separate apps, although the UI is, as mentioned before, similar enough to make it easy to switch from one to the other. You also have access to the same data—the listing of leads, accounts, and so forth in the Sales app will be reflected in the Lead Generation app. The difference is in some of the tabbed features that are available. For example, the Sales app includes tabs for Notes, Tasks, and other activities, while the more narrowly focused Lead Generation app has one for Campaigns. Being able to filter your view to prioritize leads is essential. You can also see your list of leads either as a traditional list table or as a Kanban table, making it easy to move leads along your pipeline. A significant source of analytics is Sales Cloud Einstein Lead Scoring, which uses the Salesforce Einstein Analytics Platform to score each lead. It uses historical data from your company to discern success patterns. (To use Lead Scoring, you need to be using Sales Cloud Lightning.) Salesforce recommends that, in order for lead scoring to work, the company should have had at least 1,000 leads created in the past six months, with a minimum of 120 conversions. Sales Cadences let businesses create customized activity sequences to guide reps through the prospecting process. Lead scoring is especially useful for large operations, which can have higher-scoring leads (indicating a higher likelihood of conversion) sent automatically to more experienced salespeople. Smaller organizations can use the ratings to sort their lists of leads (available as part of Sales Cloud) and decide whom to contact first. Similarly, Einstein Opportunity Scoring keeps sales reps on top of low-performing opportunities. Einstein Opportunity Insights gives reps a close look at successful and at-risk opportunities.

Reporting and Third-Party Integration

Salesforce Sales Cloud Lightning Professional lets you have multiple dashboards, each assigned to its own data set. The Sales Executive dashboard can display the current pipeline by product family, recent sales activity, the biggest deals on the board right now, and neglected accounts. The Marketing Executive dashboard can focus on unspent marketing dollars and the current pipeline by account type. Users can sort the top three marketing channels by total value opportunities for each and leads driven in by campaign for the current quarter. Here you can create custom reports as summaries, tables, or matrices. In comparison, Pipedrive CRM offers a workflow-based dashboard geared specifically at the sales pipeline, showing a straightforward way to track deals and activities but without as many built-in features or reporting. Zoho CRM also does a good job of customizing the dashboard to display data analytics, but not to the scale that Salesforce does.

Salesforce Pipeline Board

Salesforce has one of the largest third-party app marketplaces. You will likely be able to integrate the CRM with every business app you use, including QuickBooks, RightSignature, and Zendesk. Launched in 2006, the Salesforce AppExchange now offers more than 5,000 available apps and, according to Salesforce, has facilitated more than 6.5 million business app deployments. At the Professional, Enterprise, and Unlimited tiers, there is also a wealth of add-ons available to layer additional functionality atop the business CRM experience. The SalesforceIQ Inbox gives users a suite of mobile and desktop productivity apps, including email and calendar integrations with smart reminders of pressing deals and leads. Einstein Analytics adds more business intelligence (BI) to the sales process with natively integrated dashboards showing quarterly and year-over-year performance, risk indicators, and forecast metrics through its pipeline trending functionality. Another useful add-on is called Salesforce CPQ (Configure, Price, Quote), an automated quote-to-cash engine for configuring products and pricing for cross-sells, up-sells, contract and proposal generation, and billing processing of invoices and payments. Salesforce Billing enables seamless subscription renewals, contract renewals, and flexible invoicing. The list of add-ons goes on and on, and they all cost somewhere between $25 and $75 each for the basic functionality. These costs can add up quickly on top of the premium you're already paying for Salesforce, but for specific use cases, the add-ons can make a valuable addition to your CRM capabilities. For social media, Salesforce has Chatter, its social networking platform. Chatter lets you set up a profile and update your colleagues on your status; a Share button sits at the top right side of the main page. You use Chatter to update project status or give other users notes on a lead, opportunity, or account. Nearly everything you can do on the website can be done on Salesforce's mobile apps for iOS and Android, which puts it head and shoulders above the competition. Insightly, for example, only lets you look up contact details on its mobile app. Salesforce's support options are stellar as well. You can fill out a form on the site, call the toll-free phone number, or look at the help tips dispersed throughout the software. You also have the option to log into Salesforce Success, a support portal that gives you access to training videos, webcasts, knowledgebase articles, and user forums.

Powerful for Small Teams

Salesforce Sales Cloud Lightning Professional may be more expensive than most other CRMs, but it creates a productive, collaborative CRM environment. Because it is so flexible, businesses can modify Salesforce to suit their needs and workflows, instead of having to adjust to an existing interface. Operating the service feels remarkably smooth, given the massive amount of power beneath the surface. It's not as modern-looking as some of its smaller competitors, but its top-notch features prove why Salesforce Sales Cloud Lightning Professional remains an Editors' Choice. If the price tag is holding you back, however, consider our other Editors' Choice, Zoho CRM, which offers many of the same features at a lower price. Read the full article

#softwareengineer software softwaredeveloper softwareengineering

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emorphistechno · 5 years ago

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Salesforce Consulting Services : Everything your should know about Salesforce

The success of Salesforce is very impressive- they have created a unique ecosystem of developers, admins, and users and foster a sense of equality and diversity among them. It has disrupted the services of CRM and has become a leading customer service provider across the world.What’s more, Salesforce has now become an industry itself and it is expected that until 2014:

ØIt will create $1.2 trillion of new business revenues

ØIt will generate 4.2 million new jobs worldwide

ØIt will focus on growth of ecosystem revenue 6 times larger than Salesforce itself

The above-given fact signifies that Salesforce has gained high fame among the world of business enterprise and is going to remain that in the future also.However, it was not the case in earlier times as CRM dominated the business enterprise and does not allowed others to avail of their services successfully. The given article will guide you on how Salesforce started from a humble beginning to become a giant force to reckon with.

A Brief History of Salesforce: Small Beginning to Great Success

1999: Telegraph Hill

Salesforce started its humble beginning in 1999 in a small apartment in Telegraph Hill in San Francisco by Marc Benioff and his friends as a Software as a Service company.What was the goal of these like-minded people? The major motive of creating Salesforce was to eliminate the cost related to implementations which would have taken years to take shape.

2000: Saying No to Software

With the turn of the millennium, Salesforce gets equipped with a great team and shifted to a new office at One Market Street. Although Salesforce offered something different, still it was just like a tiny fish in a vast ocean for which it had to stand out to sustain itself.The company refurbished itself to find Salesforce.com with controversial advertising which has become synonymous with it- “No Software”. To overcome its impact, it instantly launched a new advertisement campaign that featured a fighter jet shooting a biplane.Fighter jet represented technologically advanced and revolutionized Salesforce and biplane represented obsolete software industry which indicated that given company has taken a significant step to conquer the world of the software industry.

2003: Arrival of Dreamforce

The most iconic part of the Salesforce ecosystem took birth in 2003. Before this, Salesforce held what it called “City Tours” which lasted for a few hours and showcased the latest Salesforce features to the customers.The event which revolutionized the world of Salesforce was Dreamforce, which lasted for a few days instead of few hours. It launched its first dream product Sforce 2.0, which was the first on-demand app service released for the benefit of the customers.

2004: Ohana

After seeing five years of steady growth which resulted in the company crossing 8,700 customer mark, a great push was given to the new product Ohana; which involved Salesforce employees as well as the global community.What’s more, the company also launched its IPO and was able to raise a fund of $110 million successfully. It was indeed a good start for towards achieving successful Salesforce consulting services in the future!

2005: Game-Changing AppExchange

Salesforce developed a service in 2005 which changed the views of business towards software services forever. Forbes gave it a big applause by describing it as the “ïTunes of business software.” The company named the given service AppExchange.It clicked for the Salesforce at the right time because market dynamics were changing which allowed their partners to open space for all Salesforce customers by developing their apps with great ease.Besides, it allowed the Salesforce to showcase its company’s vision and expand its services and capabilities beyond the horizon. Furthermore, it also offered third-party apps to either connect to the Salesforce directly or run natively on its platform.

2006: Unveiling Powerful Apex & Visualforce

With the latest innovation, Salesforce launched new services which changed the way of looking at the company among the developers. First was Apex which was on-demand programming language allowing third parties to run their code on its shared architecture successfully.It gained instant success, and do you know why? It is because it encouraged developers, customers, and partners to work on the same language which allowed the company to build its industry-leading on-demand services successfully.Nevertheless, there was no stoppage of Salesforce as it introduced the business with a new technology called Visualforce which permitted the users to create any user interface as per their needs.The success of the given services paved the way for the logical expansion of the SaaS and PaaS Salesforce platform in the form of Force.com. It allowed users not only to have easy access to scalable CRM solutions but also to access absolutely anything!Force.com had become such a rage that some of the biggest enterprises such as Citigroup, Thomson Reuters, and Morgan Stanley utilize its services to build their custom application even now.

2009: A Billion Dollars Industry

The year 2009 was a great milestone for the Salesforce as it crossed the $1 billion mark in terms of revenue. Plus, the company ended the given fiscal year taking more than 55,000 customers into its fold.Also, a new service called Chatter was announced at Dreamforce 2009 which continues to be updated with each seasonal release.

2013: Venture into Marketing Cloud

With sales, service, and PaaS already into its kit, Salesforce turned towards a new market i.e. cloud computing. To make it feasible, it indulged itself in the acquisition of various marketing cloud-based service providers.In 2013, it acquired a popular email service provider, Exact Target for $2.5 billion which was the second-largest acquisition ever. The main reason for the acquisition was Pardot which helped the acquired company to become a marketing cloud, the best core offering from Salesforce.In the same year, the company launched Salesforce1 which later become the basis for designing Salesforce Lightning Experience.

2014: Dawn of New Industrial Business Unit

As the company became more financially sound, it announced a new industry strategy in 2014 which was its first large scale push into vertical markets such as healthcare and life sciences.Moreover, Salesforce also launched an online platform called Trailhead to assist customers in learning about the technology with fun and helped the developer buddies to build their careers in the cloud industry.In recent times, Salesforce specific skills have become easily accessible because of which anyone can create an account (free) and learn with fun. Recently in 2019, it went mobile with Trailhead GO for iOS and received good response from its customers.

2015: Target Strike by Lightning Platform

For nearly two decades, the feel and look of Salesforce had stayed surprisingly consistent. To change its feature and enhance satisfaction rate among the customers, Salesforce needed a new look.So, in summer 2015; it launched the Lightning platform which changed the way Salesforce.com changed the way of looking towards browser forever. Furthermore, it would also unify the feel and look about the device working in collaboration with Salesforce.

2016: Rise of Artificial Intelligence (AI)

A disruptive advancement happened in the world of cloud computing in the form of the arrival of a new product, Salesforce Einstein. What was exciting about it? The thrilling part of the given service was that:

ØIt helped in assessment of latest insight about the customers & their platforms

ØIt delivered advanced AI capabilities for sales and marketing services

ØIt permitted developers to build apps using Einstein engine

2017: Continued Rapid Growth

Salesforce continues to face rapid growth as evident from the fact that at the end of 2017, it was an $8.3 billion company. Besides, it also formed a strategic partnership with Google to strengthen itself to thwart off threats from the global giants such as Microsoft.In addition to this, Salesforce was named the world’s most innovative company by none other than Forbes. A great round of applause for a company starting with a humble background!

2018-2019: New Digs & Becoming One

In 2018, Salesforce management announced for biggest-ever acquisition i.e. $6.5 billion purchasing of integration vendor MuleSoft. Furthermore in 2019, it announces merging Salesforce.com in Salesforce.org by paying $300 million so to function vertical industry within Salesforce.

Summary: What is holding for Salesforce in the Future?

Salesforce has started with a modest beginning but with high innovations, it has achieved impressive success. Besides churning out new products, it created a positive impact on the people and business alike and will continue to do so in the future. No one knows about the future of the services created by Salesforce but going with past performance; it looks bright.Salesforce is going to dominate cloud computing in the coming years and if you want to excel in providing efficient Salesforce consulting services; then venture into a new area and spread the benefits of Salesforce whole over the world.

Originally published at – https://emorphistechno.doodlekit.com/blog/entry/9033981/history-of-salesforce-modest-start-to-grand-accomplishment-in-two-decades

#Salesforce Consulting Services

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