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This day in history
I'm coming to DEFCON! On Aug 9, I'm emceeing the EFF POKER TOURNAMENT (noon at the Horseshoe Poker Room), and appearing on the BRICKED AND ABANDONED panel (5PM, LVCC - L1 - HW1–11–01). On Aug 10, I'm giving a keynote called "DISENSHITTIFY OR DIE! How hackers can seize the means of computation and build a new, good internet that is hardened against our asshole bosses' insatiable horniness for enshittification" (noon, LVCC - L1 - HW1–11–01).
#20yrsago EFF suing on JibJab’s behalf for “This Land is Your Land” parody https://web.archive.org/web/20040803063125/http://www.corante.com/copyfight/archives/005452.html
#5yrsago Man donates mother’s body to science, discovers it was sold to the military for “blast testing” https://web.archive.org/web/20190801175813/https://www.nydailynews.com/news/national/ny-arizona-man-moms-body-sold-military-blast-testing-20190801-pwqfc4mfvzfnjf7tocr6pkrbja-story.html
#5yrsago Paul Di Filippo on Radicalized: “Upton-Sinclairish muckraking, and Dickensian-Hugonian ashcan realism” https://locusmag.com/2019/08/paul-di-filippo-reviews-radicalized-by-cory-doctorow/
#5yrsago Open archive of 240,000 hours’ worth of talk radio, including 2.8 billion words of machine-transcription https://arxiv.org/pdf/1907.07073
#5yrsago Triple Chaser: a short documentary that uses machine learning to document tear gas use against civilians, calling out “philanthropist” Warren Kanders for his company’s war-crimes https://memex.craphound.com/2019/08/01/triple-chaser-a-short-documentary-that-uses-machine-learning-to-document-tear-gas-use-against-civilians-calling-out-philanthropist-warren-kanders-for-his-companys-war-crimes/
#5yrsago Data-mining reveals that 80% of books published 1924-63 never had their copyrights renewed and are now in the public domain https://www.crummy.com/2019/07/22/0
#5yrsago Amazon’s secret deals with cops gave corporate PR a veto over everything the cops said about their products https://gizmodo.com/everything-cops-say-about-amazons-ring-is-scripted-or-a-1836812538
#5yrsago Your massive surprise hospital bills are making bank for private equity https://www.nakedcapitalism.com/2019/08/private-equity-the-perps-behind-destructive-hospital-surprise-billing.html
#5yrsato Cisco’s failure to heed whistleblower’s warning about security defects in video surveillance software costs the company $8.6m in fines https://web.archive.org/web/20190801022718/https://www.sfgate.com/news/article/Cisco-to-pay-8-6-million-fine-for-selling-14271226.php
#5yrsago Teenaged girl becomes a resistance symbol for her peaceful reading of the Russian constitution to a Putin goon-squad (they beat her up later) https://www.independent.co.uk/news/world/europe/olga-misik-russia-protests-constitution-moscow-riot-police-putin-a9029816.html
Support me this summer on the Clarion Write-A-Thon and help raise money for the Clarion Science Fiction and Fantasy Writers' Workshop!
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Web Radio Portal
[ad_1]

Web Radio portal is simple and elegant script which provide streams of unlimited radio stations around the world. you can easily manage everything via admin panel.this radio portal is developed using Laravel and Angular.
Stream support type:mp3,php fsockopen support needed
jplayer using for streaming
Features:
Single page Application
User module like (login ,registration,forgot)
Search…
View On WordPress
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Wscube Tech-Training program
Introduction :-wscube is a company  in jodhpur that located in address First Floor, Laxmi Tower, Bhaskar Circle, Ratanada, Jodhpur, Rajasthan 342001.wscube tech one of leading  web design and web development company in jodhpur ,india. wscube provide many services/ training for 100% job placement and live project.
About us:-:WsCube Tech was established in the year 2010 with an aim to become the fastest emerging Offshore Outsourcing Company which will aid its clientele to grow high with rapid pace.  wscube give positive responsible result  for the last five year.
Wscube work on same factor
1>We listen to you
2>we plan your work
3>we design creatively
4>we execute  publish and maintain
Trainings:-
1>PHP Training:-For us our students is our top priority.this highly interactive course introduces you to fundamental programming concepts in PHP,one of the most popular languages in the world.It begins with a simple hello world program and proceeds on to cover common concepts such as conditional statements ,loop statements and logic in php.
Session 1:Introduction To PHP
Basic Knowledge of websites
Introduction of Dynamic Website
Introduction to PHP
Why  and scope of php
XAMPP and WAMP Installation
    Session 2:PHP programming Basi
syntax of php
 Embedding PHP in HTML
Embedding HTML in PHP
Introduction to PHP variable
Understanding Data Types
using operators
 Writing Statements and Comments
Using Conditional statements
If(), else if() and else if condition Statement
Switch() Statements
Using the while() Loop
Using the for() Loop
Session 3: PHP Functions
PHP Functions
Creating an Array
Modifying Array Elements
Processing Arrays with Loops
Grouping Form Selections with Arrays
Using Array Functions
Using Predefined PHP Functions
Creating User-Defined Functions
Session 4: PHP Advanced Concepts
Reading and Writing Files
Reading Data from a File
Managing Sessions and Using Session Variables
Creating a Session and Registering Session Variables
Destroying a Session
Storing Data in Cookies
Setting Cookies
Dealing with Dates and Times
Executing External Programs
Session 5: Introduction to Database - MySQL Databas
Understanding a Relational Database
Introduction to MySQL Database
Understanding Tables, Records and Fields
Understanding Primary and Foreign Keys
Understanding SQL and SQL Queries
Understanding Database Normalization
Dealing with Dates and Times
Executing External Programs
Session 6: Working with MySQL Database & Tables
Creating MySQL Databases
Creating Tables
Selecting the Most Appropriate Data Type
Adding Field Modifiers and Keys
Selecting a Table Type
Understanding Database Normalization
Altering Table and Field Names
Altering Field Properties
Backing Up and Restoring Databases and Tables
Dropping Databases and Table Viewing Database, Table, and Field Information
Session 7: SQL and Performing Queries
Inserting Records
Editing and Deleting Records
Performing Queries
Retrieving Specific Columns
Filtering Records with a WHERE Clause
Using Operators
Sorting Records and Eliminating Duplicates
Limiting Results
Using Built-In Functions
Grouping Records
Joining Tables
Using Table and Column Aliases
Session 8: Working with PHP & MySQL
Managing Database Connections
Processing Result Sets
Queries Which Return Data
Queries That Alter Data
Handling Errors
Session 9: Java Script
Introduction to Javascript
Variables, operators, loops
Using Objects, Events
Common javascript functions
Javascript Validations
Session 10: Live PHP Project
Project Discussion
Requirements analysis of Project
Project code Execution
Project Testing
=>Html & Css Training:-
HTML,or Hypertext markup language,is a code that's used to write and structure every page on the internet .CSS(cascading style sheets),is an accompanying code that describes how to display HTML.both  codes are hugely important in today's internet-focused world.
Session 1: Introduction to a Web Page
What is HTML?
Setting Up the Dreamweaver to Create XHTML
Creating Your First HTML page
Formatting and Adding Tags & Previewing in a Browser
Choosing an Editor
Project Management
Session 2: Working with Images
Image Formats
Introducing the IMG Tag
Inserting & Aligning Images on a Web Page
Detailing with Alt, Width & Height Attributes
 Session 3: Designing with Tables
Creating Tables on a Web Page
Altering Tables and Spanning Rows & Columns
Placing Images & Graphics into Tables
Aligning Text & Graphics in Tables
Adding a Background Color
Building Pages over Tracer Images
Tweaking Layouts to Create Perfect Pages
Session 4: Creating Online Forms
Setting Up an Online Form
Adding Radio Buttons & List Menus
Creating Text Fields & Areas
Setting Properties for Form Submission
Session 5: Creating HTML Documents
Understanding Tags, Elements & Attributes
Defining the Basic Structure with HTML, HEAD & BODY
Using Paragraph Tag to assign a Title
Setting Fonts for a Web Page
Creating Unordered & Ordered and Definition Lists
Detailing Tags with Attributes
Using Heading Tags
Adding Bold & Italics
Understanding How a Browser Reads HTML
Session 6: Anchors and Hyperlink
Creating Hyperlinks to Outside Webs
Creating Hyperlinks Between Documents
Creating a link for Email Addresses
Creating a link for a Specific Part of a Webpage
Creating a link for a image
Session 7: Creating Layouts
Adding a Side Content Div to Your Layout
Applying Absolute Positioning
Applying Relative Positioning
Using the Float & Clear Properties
Understanding Overflow
Creating Auto-Centering Content
Using Fixed Positioning
Session 8: Introduction to CSS
What is CSS?
Internal Style Sheets, Selectors, Properties & Values
Building & Applying Class Selectors
Creating Comments in Your Code
Understanding Class and ID
Using Div Tags & IDs to Format Layout
Understanding the Cascade & Avoiding Conflicts
Session 9: Creative artwork and CSS
Using images in CSS
Applying texture
Graduated fills
Round corners
Transparency and semi-transparency
Stretchy boxes
Creative typography
Session 10: Building layout with CSS
A centered container
2 column layout
3 column layout
The box model
The Div Tag
Child Divs
Width & Height
Margin
Padding
Borders
Floating & Clearing Content
Using Floats in Layouts
Tips for Creating & Applying Styles
Session 11: CSS based navigation
Mark up structures for navigation
Styling links with pseudo classes
Building a horizontal navigation bar
Building a vertical navigation bar
Transparency and semi-transparency
CSS drop down navigation systems
Session 12: Common CSS problems
Browser support issues
Float clearing issues
Validating your CSS
Common validation errors
Session 13: Some basic CSS properties
Block vs inline elements
Divs and spans
Border properties
Width, height and max, min
The auto property
Inlining Styles
Arranging Layers Using the Z Index
Session 14: Layout principles with CSS
Document flow
Absolute positioning
Relative positioning
Static positioning
Floating elements
Session 15: Formatting Text
Why Text Formatting is Important
Choosing Fonts and Font Size
Browser-Safe Fonts
Applying Styles to Text
Setting Line Height
Letter Spacing (Kerning)
Other Font Properties
Tips for Improving Text Legibility
Session 16: Creating a CSS styled form
Form markup
Associating labels with inputs
Grouping form elements together
Form based selectors
Changing properties of form elements
Formatting text in forms
Formatting inputs
Formatting form areas
Changing the appearance of buttons
Laying out forms
Session 17: Styling a data table
Basic table markup
Adding row and column headers
Simplifying table structure
Styling row and column headings
Adding borders
Formatting text in tables
Laying out and positioning tables
=>Wordpress Training:-
Our course in wordpress has been designed from a beginners perspective to provide a step by step guide from ground up to going live with your wordpress website.is not only covers the conceptual framework of a wordpress based system but also covers the practical aspects of building a modern website or a blog.
Session 1: WordPress Hosting and installation options
CMS Introduction
Setting up Web Hosting
Introduction to PHP
Registering a Domain Name
Downloading and Installing WordPress on your Web Space
Session 2: WordPress Templates
Adding a pre-existing site template to WordPress
Creating and adding your own site template to WordPress
Note - this is an overview of templates - for in-depth coverage we offer an Advanced WordPress Course
Session 3: Configuring WordPress Setup Options
When and How to Upgrade Wordpress
Managing User Roles and Permissions
Managing Spam with Akismet
Session 4: Adding WordPress Plugins
Downloading and Installing plugins
Activating Plugins
Guide to the most useful WordPress plugins
Session 5: Adding Content
Posts vs Pages
Adding Content to Posts & Pages
Using Categories
Using Tags
Managing User Comments
Session 6: Managing Media in WordPress
Uploading Images
Basic and Advanced Image Formatting
Adding Video
Adding Audio
Managing the Media Library
Session 7: Live Wordpress Project
Project Discussion
Requirements analysis of Project
Project code Execution
Project Testing
2>IPHONE TRAINING:-
Learn iphone app development using mac systems,Xcode 4.2,iphone device 4/4S/ipad, ios 5 for high quality incredible results.with us, you can get on your path to success as an app developer and transform from a student into a professional.
Iphone app app development has made online marketing a breeze .with one touch,you can access millions of apps available in the market. The demand for iphones is continually  rising to new heights - thanks to its wonderful features. And these features are amplified by adding apps to the online apple store.
The apple store provides third party services the opportunity to produce innovative application to cater to the testes and inclinations of their customers and get them into a live iphone app in market.
Session 1: Introduction to Mac OS X / iPhone IOS Technology overview
Iphone OS architecture
Cocoa touch layer
Iphone OS developer tool
Iphone OS frameworks
Iphone SDK(installation,tools,use)
Session 2: Introduction to Objective – C 2.0 Programming language / Objective C2.0 Runtime Programming
Foundation framework
Objects,class,messaging,properties
Allocating and initializing objects,selectors
Exception handling,threading,remote messaging
Protocols ,categories and extensions
Runtime versions and platforms/interacting with runtime
Dynamic method resolution,Message forwarding,type encodings
Memory management
Session 3: Cocoa Framework fundamentals
About cocoa objects
Design pattern
Communication with objects
Cocoa and application architecture on Mac OS X
Session 4: Iphone development quick start
Overview of native application
Configuring application/running applications
Using iphone simulator/managing devices
Session 5: View and navigation controllers
Adding and implementing the view controller/Nib file
Configuring the view
Table views
Navigation and interface building
AlertViews
Session 6: Advanced Modules
SQLite
User input
Performance enhancement and debugging
Multi touch functions,touch events
Core Data
Map Integration
Social Network Integration (Facebook, Twitter , Mail)
Session 7: Submitting App to App Store
Creating and Downloading Certificates and Provisioning Profiles
Creating .ipa using certificates and provisioning profiles
Uploading App to AppStore
3>Android training:- The training programme and curriculum has designed in such a smart way that the student could familiar with industrial professionalism since the beginning of the training and till the completion of  the curriculum.
Session 1: Android Smartphone Introduction
Session 2: ADLC(Android Development Lifecycle)
Session 3: Android Setup and Installation
Session 4: Basic Android Application
Session 5: Android Fundamentals
Android Definition
Android Architecture
Internal working of Android Applications on underlying OS
Session 6: Activity
Activity Lifecycle
Fragments
Loaders
Tasks and Back Stack
Session 7: Android Application Manifest File
Session 8: Intent Filters
Session 9: User Interface
View Hierarchy
Layout Managers
Buttons
Text Fields
Checkboxes
Radio Buttons
Toggle Buttons
Spinners
Pickers
Adapters
ListView
GridView
Gallery
Tabs
Dialogs
Notifications
Menu
WebView
Styles and Themes
Search
Drag and Drop
Custom Components
Session 10: Android Design
Session 11: Handling Configuration
Session 12: Resource Types
Session 13: Android Animation
           View Animation
Tween Animation
Frame animation
Property Animation
Session 14: Persistent data Storage
Shared Preference
Preference Screen
Sqlite Database
Session 15: Managing Long Running Processes
UI Thread
Handlers and Loopers
Causes of ANR issue and its solution
Session 16: Services
Service Lifecycle
Unbound Service
Bound Service
Session 17: Broadcast Receivers
Session 18: Content Providers
Session 19: Web Services
Http Networking
Json Parsing
Xml Parsing
Session 20: Google Maps
Session 21: Android Tools
Session 22: Publishing your App on Google market
4> java training:-We provide best java training in jodhpur, wscube tech  one of the best result oriented java training company in jodhpur ,its  offers best practically, experimental knowledge by 5+ year experience in real time project.we provide basic and advance level of java training with live project with 100%job placement assistance with top industries.
 Session 1 : JAVA INTRODUCTION
  WHAT IS JAVA
HISTORY OF JAVA
FEATURES OF JAVA
HELLO JAVA PROGRAM
PROGRAM INTERNAL
JDK
JRE AND JVM INTERNAL DETAILS OF JVM
VARIABLE AND DATA TYPE UNICODE SYSTEM
OPERATORS
JAVA PROGRAMS
Session 2 : JAVA OOPS CONCEPT
ADVANTAGE OF OOPS,OBJECT AND CLASS
METHOD OVERLOADING
CONSTRUCTOR
STATIC KEYWORD
THIS KEYWORD
INHERITANCE METHOD
OVERRIDING
COVARIANT RETURN TYPE
SUPER KEYWORD INSTANCE INITIALIZER BLOCK
FINAL KEYWORD
RUNTIME POLYMORPHISM
DYNAMIC BINDING
INSTANCE OF OPERATOR ABSTRACT CLASS
INTERFACE ABSTRACT VS INTERFACE PACKAGE ACCESS ODIFIERS
ENCAPSULATION
OBJECT CLASS
JAVA ARRAY
Session 3 : JAVA STRING
WHAT IS STRING
IMMUTABLE STRING
STRING COMPARISON
STRING CONCATENATION
SUBSTRING METHODS OF STRING CLASS
STRINGBUFFER CLASS
STRINGBUILDER CLASS
STRING VS STRINGBUFFER
STRINGBUFFER VS BUILDER
CREATING IMMUTABLE CLASS
TOSTRING METHOD STRINGTOKENIZER CLASS
Session 4 : EXCEPTION HANDLING
WHAT IS EXCEPTION
TRY AND CATCH BLOCK
MULTIPLE CATCH BLOCK
NESTED TRY
FINALLY BLOCK
THROW KEYWORD
EXCEPTION PROPAGATION
THROWS KEYWORD
THROW VS THROWS
FINAL VS FINALLY VS FINALIZE
EXCEPTION HANDLING WITH METHOD OVERRIDING
Session 5 : JAVA INNER CLASS
WHAT IS INNER CLASS
MEMBER INNER CLASS
ANONYMOUS INNER CLASS
LOCAL INNER CLASS
STATIC NESTED CLASS
NESTED INTERFACE
Session 6 : JAVA MULTITHREADING
WHAT IS MULTITHREADING
LIFE CYCLE OF A THREAD
CREATING THREAD
THREAD SCHEDULER
SLEEPING A THREAD
START A THREAD TWICE
CALLING RUN() METHOD JOINING A THREAD
NAMING A THREAD
THREAD PRIORITY
DAEMON THREAD
THREAD POOL
THREAD GROUP
SHUTDOWNHOOK PERFORMING MULTIPLE TASK
GARBAGE COLLECTION
RUNTIME CLASS
 Session 7 : JAVA SYNCHRONIZATION
SYNCHRONIZATION IN JAVA
SYNCHRONIZED BLOCK
STATIC SYNCHRONIZATION
DEADLOCK IN JAVA
INTER-THREAD COMMUNICATION
INTERRUPTING THREAD
Session 8 : JAVA APPLET
APPLET BASICS
GRAPHICS IN APPLET
DISPLAYING IMAGE IN APPLET
ANIMATION IN APPLET
EVENT HANDLING IN APPLET
JAPPLET CLASS
PAINTING IN APPLET
DIGITAL CLOCK IN APPLET
ANALOG CLOCK IN APPLET
PARAMETER IN APPLET
APPLET COMMUNICATION
JAVA AWT BASICS
EVENT HANDLING
Session 9 : JAVA I/O
INPUT AND OUTPUT
FILE OUTPUT & INPUT
BYTEARRAYOUTPUTSTREAM
SEQUENCEINPUTSTREAM
BUFFERED OUTPUT & INPUT
FILEWRITER & FILEREADER
CHARARRAYWRITER
INPUT BY BUFFEREDREADER
INPUT BY CONSOLE
INPUT BY SCANNER
PRINTSTREAM CLASS
COMPRESS UNCOMPRESS FILE
PIPED INPUT & OUTPUT
Session 10 : JAVA SWING
BASICS OF SWING
JBUTTON CLASS
JRADIOBUTTON CLASS
JTEXTAREA CLASS
JCOMBOBOX CLASS
JTABLE CLASS
JCOLORCHOOSER CLASS
JPROGRESSBAR CLASS
JSLIDER CLASS
DIGITAL WATCH GRAPHICS IN SWING
DISPLAYING IMAGE
EDIT MENU FOR NOTEPAD
OPEN DIALOG BOX
JAVA LAYOUTMANAGER
Session 11 : JAVA JDBC and Online XML Data Parsing
Database Management System
Database Manipulations
Sqlite Database integration in Java Project
XML Parsing Online
Session 12 : Java Projects
NOTEPAD
PUZZLE GAME
PIC PUZZLE GAME
TIC TAC TOE GAME
Crystal App
Age Puzzle
BMI Calculator
KBC Game Tourist App
Meditation App
Contact App
Weather App
POI App
Currency Convertor
5>Python training:Wscube tech provides python training  in jodhpur .we train the students from basic level to advanced concepts with a real-time environment.we are the best python training company in jodhpur.
 Session 1 : Introduction
About Python
Installation Process
Python 2 vs Python 3
Basic program run
Compiler
IDLE User Interface
Other IDLE for Python
Session 2: Types and Operations
Python Object Types
Session 3 : Numeric Type
Numeric Basic Type
Numbers in action
Other Numeric Types
Session 4 : String Fundamentals
Unicode
String in Action
String Basic
String Methods
String Formatting Expressions
 String Formatting Methods Calls
Session 5 : List and Dictionaries
List
Dictionaries
Session 6 : Tuples, Files, and Everything Else
Tuples
Files
Session 7 : Introduction Python Statements
Python’s Statements
Session 8 : Assignments, Expression, and Prints
Assignments Statements
Expression Statements
Print Operation
Session 9 : If Tests and Syntax Rules
If-statements
Python Syntax Revisited
Truth Values and Boolean Tests
The If/else ternary Expression
The if/else Ternary Expression
Session 10 : while and for loops
while Loops
break, continue, pass , and the Loop else
for Loops
Loop Coding Techniques
Session 11 : Function and Generators
Function Basic
Scopes
Arguments
Modules
Package
Session 12 : Classes and OOP
OOP: The Big Picture
Class Coding Basics
Session 13 : File Handling
Open file in python
Close file in python
Write file in python
Renaming and deleting file in python
Python file object method
Package
Session 14 : Function Basic
Why use Function?
Coding function
A First Example: Definitions and Calls
A Second Example : Intersecting Sequences
Session 15 :Linear List Manipulation
Understand data structures
Learn Searching Techniques in a list
Learn Sorting a list
Understand a stack and a queue
Perform Insertion and Deletion operations on stacks and queues
 6>wordpress training:We will start with wordpress building blocks and installation and follow it with the theory of content management.we will then learn the major building blocks of the wordpress admin panel.the next unit will teach you about posts,pages and forums.and in last we done about themes which makes your site looks professional and give it the design you like.
 Session 1: WordPress Hosting and installation options
CMS Introduction
Setting up Web Hosting
Introduction to PHP
Registering a Domain Name
Downloading and Installing WordPress on your Web Space
Session 2: WordPress Templates
Adding a pre-existing site template to WordPress
Creating and adding your own site template to WordPress
Note - this is an overview of templates - for in-depth coverage we offer an Advanced WordPress Course
Session 3: Configuring WordPress Setup Opt
When and How to Upgrade Wordpress
Managing User Roles and Permissions
Managing Spam with Akismet
Session 4: Adding WordPress Plugins
Downloading and Installing plugins
Activating Plugins
Guide to the most useful WordPress plugins
Session 5: Adding Content
Posts vs Pages
Adding Content to Posts & Pages
Using Categories
Using Tags
Managing User Comments
Session 6: Managing Media in WordPress
Uploading Images
Basic and Advanced Image Formatting
Adding Video
Adding Audio
Managing the Media Library
Session 7: Live Wordpress Project
Project Discussion
Requirements analysis of Project
Project code Execution
Project Testing
  7>laravel training:Wscube tech jodhpur provide popular and most important MVC frameworks ,laravel using laravel training you can create web application with speed and easily.and before start training we done the basic introduction on framework.
Session 1 : Introduction
Overview of laravel
Download and Install laravel
Application Structure of laravel
Session 2 : Laravel Basics
Basic Routing in laravel
Basic Response in laravel
Understanding Views in laravel
Static Website in laravel
Session 3 : Laravel Functions
Defining A Layout
Extending A Layout
Components & Slots
Displaying Data
Session 4: Control Structures
If Statements
Loops
The Loop Variable
Comments
Session 5: Laravel Advanced Concepts
Intallation Packages
Routing
Middelware
Controllers
Forms Creating by laravel
Managing Sessions And Using Session Variables
Creating A Session And Registering Session Variables
Destroying A Session
Laravel - Working With Database
Session 6: SQL And Performing Queries
Inserting Records
Editing And Deleting Records
Retrieving Specific Columns
Filtering Records With A WHERE Clause
Sorting Records And Eliminating Duplicates
Limiting Results
Ajax
Sending Emails
Social Media Login
Session 7: Live Project
   8>industrial automation engineer training :Automation is all about reducing human intervention .sometime it is employed to reduce human drudgery (e.g. crane,domestic,washing machine),sometime for better quality & production (e.g. CNC machine).some products can not be manufactured without automated machine (e.g. toothbrush,plastic,bucket,plastic pipe etc).
To replace a human being ,an automation system also needs to have a brain,hands,legs,muscles,eyes,nose.
Session 1:Introduction to Automaton
What is Automation
Components of Automation
Typical Structure of Automation
History & Need of Industrial Automation
Hardware & Software of Automation
Leading Manufacturers
Areas of Application
Role of Automation Engineer
Career & Scope in Industrial Automation
Session 2: PLC (Programmable Logic Controller)
Digital Electronics Basics
What is Control?
How does Information Flow
What is Logic?
Which Logic Control System and Why?
What is PLC (Programmable Logic Controller)
History of PLC
Types of PLC
Basic PLC Parts
Optional Interfaces
Architecture of PLC
Application and Advantage of PLCs
Introduction of PLC Networking (RS-232,485,422 & DH 485, Ethernet etc)
Sourcing and Sinking concept
Introduction of Various Field Devices
Wiring Different Field Devices to PLC
Programming Language of a PLC
PLC memory Organization
Data, Memory & Addressing
Data files in PLC Programming
PLC Scan Cycle
Description of a Logic Gates
Communication between PLC & PC
Monitoring Programs & Uploading, Downloading
Introduction of Instructions
Introduction to Ladder Programming
Session 3: Programming Of PLC (Ladder Logics)
How to use Gates, Relay Logic in ladder logic
Addressing of Inputs/Outputs & Memory bit
Math’s Instruction ADD, SUB, MUL, DIV etc.
Logical Gates AND, ANI, OR, ORI, EXOR, NOT etc.
MOV, SET, RST, CMP, INC, DEC, MVM, BSR, BSL etc.
How to Programming using Timer & Counter
SQC, SQO, SQL, etc.
Session 4:Advance Instruction in PLC
Jump and label instruction.
SBR and JSR instruction.
What is Forcing of I/O
Monitoring & Modifying Data table values
Programming on real time applications
How to troubleshoot & Fault detection in PLC
Interfacing many type sensors with PLC
Interfacing with RLC for switching
PLC & Excel communication
Session 5: SCADA
Introduction to SCADA Software
How to Create  new SCADA Project
Industrial SCADA Designing
What is Tag & how to use
Dynamic Process Mimic
Real Time & Historical Trend
Various type of related properties
Summary & Historical Alarms
How to create Alarms & Event
Security and Recipe Management
How to use properties like Sizing, Blinking, Filling, Analog Entry, Movement of Objects, Visibility etc.
What is DDE Communication
Scripts like Window, Key, Condition & Application
Developing Various SCADA Applications
SCADA – Excel Communication
PLC – SCADA Communication
Session 6:Electrical and Panel Design
Concept of earthling, grounding & neutral
Study and use of Digital Multimeter
Concept of voltmeter & Ammeter connection
Definition of panel
Different Types of panel
Relay & contactor wiring
SMPS(Switch mode power supply)
Different type protection for panel
Application MCB/MCCB
Different Instruments used in panel (Pushbuttons, indicators, hooters etc)
Different type of symbols using in panel
Maintains & Troubleshooting of panel
Study of live distribution panel
Session 7: Industrial Instrumentation
Definition of Instrumentation.
Different Types of instruments
What is Sensors & Types
What is Transducers & Types
Transmitter & Receivers circuits
Analog I/O & Digital I/O
Different type sensors wiring with PLC
Industrial Application of Instrumentation
Flow Sensors & meters
Different type of Valves wiring
Proximate / IR Sensors
Inductive /Metal detector
Session 8: Study of Project Documentation
Review of Piping & Instrumentation Diagram (P&ID)
Preparation of I/O list
Preparation of Bill Of Material (BOM)
Design the Functional Design Specification (FDS)
Preparing Operational Manuals (O & M)
Preparing SAT form
Preparing Panel Layout, Panel wiring and Module wiring in AutoCAD.
 9> digital marketing training: The digital marketing  training  course designed to  help you master the  essential disciplines in digital marketing  ,including search engine optimization,social media,pay-per-click,conversion optimization,web analytics,content marketing,email and mobile marketing.
Session 1: Introduction To Digital Marketing
What Is Marketing?
How We Do Marketing?
What Is Digital Marketing?
Benefits Of Digital Marketing
Comparing Digital And Traditional Marketing
Defining Marketing Goals
Session 2: Search Engine Optimization (SEO)
Introduction To Search Engine
What Is SEO?
Keyword Analysis
On-Page Optimization
Off-Page Optimization
Search Engine Algorithms
SEO Reporting
Session 3: Search Engine Marketing (SEM
Introduction To Paid Ad
Display Advertising
Google Shopping Ads
Remarketing In AdWords
Session 4: Social Media Optimization (SMO)
Role Of Social Media In Digital Marketing
Which Social Media Platform To Use?
Social Media Platforms – Facebook, Twitter, LinkedIn, Instagram, YouTube And Google+
Audit Tools Of Social Media
Use Of Social Media Management Tools
Session 5: Social Media Marketing (SMM)
What Are Social Media Ads?
Difference Between Social Media And Search Engine Ads.
Displaying Ads- Facebook, Twitter, LinkedIn, Instagram & YouTube
Effective Ads To Lead Generation
Session 6: Web Analytics
What Is Analysis?
Pre-Analysis Report
Content Analysis
Site Audit Tools
Site Analysis Tools
Social Media Analysis Tool
Session 7: Email Marketing
What Is Email Marketing
Why EMail Marketing Is Necessary?G
How Email Works?
Popular Email Marketing Software
Email Marketing Goals
Best Ways To Target Audience And Generate Leads
Introduction To Mail Chimp
Email Marketing Strategy
Improving ROI With A/B Testing
Session 8: Online Reputation Management (ORM)
What Is ORM?
Why ORM Is Important?
Understanding ORM Scenario
Different Ways To Create Positive Brand Image Online
Understanding Tools For Monitoring Online Reputation
Step By Step Guide To Overcome Negative Online Reputation
Session 9: Lead Generation
What Is Lead Generation
Lead Generations Steps
Best Way To Generate Lead
How To Generate Leads From – LinkedIn, Facebook, Twitter, Direct Mail, Blogs, Videos, Infographics, Webinar, Strong Branding, Media
Tips To Convert Leads To Business
Measure And Optimize
Session 10: Lead Generation
What Is Affiliate Marketing
How Affiliate Marketing Works
How To Find Affiliate Niche
Different Ways To Do Affiliate Marketing
Top Affiliate Marketing Networks
Methods To Generate And Convert Leads
Session 11: Content Marketing
What Is Content Marketing?
Introduction To Content Marketing
Objective Of Content Marketing
Content Marketing Strategy
How To Write Great Compelling Content
Keyword Research For Content Ideas
Unique Ways To Write Magnetic Headlines
Tools To Help Content Creation
How To Market The Same Content On Different Platforms
Session 12: Mobile App Optimization
App store optimization (App name, App description, logo, screenshots)
Searched position of app
Reviews and downloads
Organic promotions of app
Paid Promotion
Session 13: Google AdSense
What is Google AdSense
How it Work?
AdSense Guidelines
AdSense setup
AdSense insights
Website ideas for online earning
10> robotics training:The lectures will guide you to write your very own software for robotics and test it on a free state of the art cross-platform robot simulator.the first few course cover the very core topics that will be beneficial for building your foundational skills before moving onto more advanced topics.End the journey on a high note with the final project and loss of confidence in skills you earned throughout the journey.
Session 1: Robotics Introduction
Introduction
Definition
History
Robotics Terminology
Laws of Robotics
Why is Robotics needed
Robot control loop
Robotics Technology
Types of Robots
Advantage & Disadvantage
ples of Robot
Session 2: Basic Electronics for Robotics
LED
Resistor
Ohm’s Law
Capacitor
Transistor
Bread board
DC Motor
DPDT switch
Rainbow Wire & Power Switch
Integrated Circuit
IC holder & Static Precaution
555 Timer & LM 385
L293D
LM 7805 & Soldering kit
Soldering kit Description
Soldering Tips
Soldering Steps
Projects
Session 3: Electronic Projects
a. Manual Robotic Car
Basic LED glow Circuit
LED glow using push button
Fading an LED using potentiometer
Darkness activation system using LDR
Light Activation system using LDR
Transistor as a NOT gate
Transistor as a touch switch
LED blinking using 555 timer
Designing IR sensor on Breadboard
Designing Motor Driver on Breadboard
Designing IR sensor on Zero PCB
Designing Motor Driver on Zero PCB
Line Follower Robot
Session 4: Sensors
Introduction to sensors
Infrared & PIR Senso
TSOP & LDR
Ultrasonic & Motion Sensors
Session 5: Arduino
a. What is Arduino
Different Arduino Boards
Arduino Shield
Introduction to Roboduino
Giving Power to your board
Arduino Software
Installing FTDI Drivers
Board & Port Selection
Port Identification – Windows
Your First Program
Steps to Remember
Session 6: Getting Practical
Robot Assembly
Connecting Wires & Motor cable
Battery Jack & USB cable
DC motor & Battery arrangement
Session 7: Programming
Basic Structure of program
Syntax for programming
Declaring Input & Output
Digital Read & Write
Sending High & Low Signals
Introducing Time Delay
Session 8: Arduino Projects
Introduction to basic shield
Multiple LED blinking
LED blinking using push button
Motor Control Using Push Button
Motor Control Using IR Sensor
Line Follower Robot
LED control using cell phone
Cell Phone Controlled Robot
Display text on LCD Display
Seven Segment Display
Session 8: Arduino Projects
Introduction to basic shield
Multiple LED blinking
LED blinking using push button
Motor Control Using Push Button
Motor Control Using IR Sensor
Line Follower Robot
LED control using cell phone
Cell Phone Controlled Robot
Display text on LCD Display
Seven Segment Display
11>SEO Training:SEO Search Engine Optimization helps search engines like google to find your site rank it better that million other sites uploaded on the web in answer to a query.with several permutation and combination related to the crawlers analyzing your site and ever changing terms and conditions of search engine in ranking a site,this program teaches you the tool and techniques to direct & increase the traffic of your website from search engines.
Session 1: Search engine Basics
Search Engines
Search Engines V/s Directories
Major Search Engines and Directories
How Search Engine Works
What is Search Engine Optimization
Page rank
Website Architecture
Website Designing Basics
Domain
Hosting
Session 2: Keyword Research and Analysis
Keyword Research
Competitor analysis
Finding appropriate Keywords
Target Segmentation
Session 3: On Page Optimization
Title
Description
Keywords
Anchor Texts
Header / Footer
Headings
Creating Robots File
Creating Sitemaps
Content Optimization
URL Renaming
HTML and CSS Validation
Canonical error Implementation
Keyword Density
Google Webmaster Tools
Google analytics and Tracking
Search Engine Submission
White Hat SEO
Black Hat SEO
Grey Hat SEO
Session 4: Off Page Optimization
Directory
Blogs
Bookmarking
Articles
Video Submissions
Press Releases
Classifieds
Forums
Link Building
DMOZ Listing
Google Maps
Favicons
QnA
Guest Postings
Session 5: Latest Seo Techniques & Tools
Uploading and website management
Seo Tools
Social media and Link Building
Panda Update
Penguin Update
EMD Update
Seo after panda , Penguin and EMD Update
Contact detail :-
a> WsCube Tech
First Floor, Laxmi Tower, Bhaskar Circle, Ratanada
Jodhpur - Rajasthan - India (342001)
b>Branch Office
303, WZ-10, Bal Udhyan Road,
Uttam Nagar, New-Delhi-59
c>Contact Details
Mobile : +91-92696-98122 , 85610-89567
E-mail : [email protected]
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Soumettre Ă Last.fm les chansons d'un flux Icecast
Voici le script python que j’ai écrit pour soumettre automatiquement à Last.fm les chansons qui sont diffusées sur ma radio Icecast. Au fil du temps, j’ai publié dans ces colonnes différents tutoriels pour gérer une radio avec Icecast, à l’aide de Winamp, VirtualDJ, et SAM Broadcaster dont on pouvait créer un fichier texte qui pouvait ensuite être filtré puis utilisé avec un script PHP pour…

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VeryUtils Online Survey Builder (SaaS) is written in PHP script
VeryUtils Online Survey Builder (SaaS) is written in PHP script. It's also named PHP Survey. VeryUtils Online Survey Builder (SaaS) is a fast & mobile-friendly script to create online surveys. Easily create and manage online surveys using PHP survey scripts, you can add custom questions and forms, integrate them into existing websites using iframes, or send users direct links to fill out online. With this PHP Survey Builder script, you can create survey for restaurant, hotel, mall, cinemas, school, hospital, resort and more.
What is a VeryUtils PHP Survey?
PHP Survey is a php web script that is easy to install, it doesn't use any MySQL database and doesn't require any database configuration. PHP Survey allows to create online surveys like customer satisfaction or product evaluation or other surveys with questions and answers you might need. It comes with an user-friendly admin panel that allows to manage different settings, create your own custom surveys with different field types, check the completed surveys and more.
Using the functionality in the admin panel, you can easily add as many questions as you want and choose field types, include text boxes, checkboxes, radio buttons, text areas, etc.
VeryUtils PHP Surveys can be easily added to other web sites by using the iframe code, or you can also send a direct link to the users, to fill the survey on the web site / server on which the script is hosted.
Completed surveys can be checked online from the admin panel included with the script.
VeryUtils PHP Survey does not use any MySQL database, but stores information in a local SQLite file. This makes installation very easy, you can simple upload all files to your server, you will able to get it work quickly and easily. You don't need to install a MySQL database or create a database configuration file.
We are provide complete PHP source code so you can modify them or add new features.
Highlighted Features:
Support in most of web browsers.
Unlimited Survey.
Very fast – speed optimized.
Secure login.
Manage Registered Users, update, Delete, view details.
Manage Surveys, update, Delete, view details.
Manage Question, update, Delete, view details.
Analyze User Surveys Results.
Support modern browser and cross-browser compatibility.
Strong and powerful admin interface.
A clean and modern user interface.
Functionality is Simple and all Dynamic Features.
Easy Documentation.
Regular updates facilities.
Premium and quick support.
You can use this VeryUtils Online Survey Builder (SaaS) in your website, landing page, blog web page etc. places. If a customer or user fill all choice and submit survey form, you will receive all information. VeryUtils Online Survey Builder (SaaS) based on HTML, CSS, PHP, JavaScript, you can easily integrate it into your PHP website, HTML Website, any PHP framework. You can use it for following purposes: employee feedback, users feedback, question & answer survey, quiz etc..
Development of custom features: We offer various customization and custom development services to help add the custom features you may need in our default solution or to change the existing functionality if needed.
If you need any modifications to be done or new custom features to be added, please don't hesitate to contact us and send your requirements and we'll get back to you asap after that with details.
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Profitable the Web page Pace Race
New Post has been published on http://tiptopreview.com/winning-the-page-speed-race/
Profitable the Web page Pace Race
The writer’s views are fully his or her personal (excluding the unlikely occasion of hypnosis) and will not all the time mirror the views of Moz.
A quick historical past of Google’s mission to make the net quicker
In 2009, by issuing a name to arms to “make the web faster”, Google set out on a mission to attempt to persuade web site house owners to make their websites load extra shortly.
As a way to entice web site house owners into truly caring about this, in 2010 Google introduced that site speed would become a factor in its desktop (non-mobile) search engine rating algorithms. This meant that websites that loaded shortly would have an search engine optimisation benefit over different web sites.
Six years later, in 2015, Google introduced that the number of searches performed on mobile exceeded those performed on desktop computers. That proportion continues to extend. The most recent printed statistic says that, as of 2019, 61% of searches performed on Google were from mobile devices.
Cellular’s now-dominant function in search led Google to develop its “Accelerated Mobile Pages” (AMP) undertaking. This initiative is aimed toward encouraging web site house owners to create what is basically one other cell theme, on high of their responsive cell theme, that complies with a really strict set of improvement and efficiency tips.
Though many web site house owners and SEOs complain about having to are likely to web page velocity and AMP on high of the opposite 200+ rating elements that already give them complications, web page velocity is certainly a worthy effort for web site house owners to concentrate on. In 2017, Google conducted a study the place the outcomes very a lot justified their concentrate on making the net quicker. They discovered that “As web page load time goes from one second to 10 seconds, the chance of a cell web site customer bouncing will increase 123%.”
In July of 2018, page speed became a ranking factor for mobile searches, and right now Google will incorporate much more speed-related elements (known as Core Internet Vitals) in its rating algorithms.
With the typical human consideration span lowering on a regular basis, and our reliance on our cell units rising persistently, there’s no query that web page velocity is, and can proceed to be, an extremely vital factor for web site house owners to are likely to.
Find out how to optimize an internet site for velocity
Assume like a race automotive driver
Profitable the web page velocity race requires the identical issues as profitable a automotive race. To win a race in a automotive, you be sure that your automobile is as light-weight as potential, as highly effective as potential, and also you navigate the racetrack as effectively as potential.
I’ll use this analogy to attempt to make web page velocity optimization methods a bit extra comprehensible.
Make it light-weight
Lately, web sites are extra stunning and practical than ever earlier than — however that additionally means they’re larger than ever. Most trendy web sites are the equal of a celebration bus or a limo. They’re tremendous fancy, loaded with all types of facilities, and due to this fact HEAVY and SLOW. Within the search engine “racetrack,” you’ll not win with a celebration bus or a limo. You’ll look cool, however you’ll lose.
Picture supply: A GTMetrix check outcomes web page
To win the web page velocity race, you want a correct racing automobile, which is light-weight. Race vehicles don’t have radios, cupholders, glove containers, or actually something in any respect that isn’t completely mandatory. Equally, your web site shouldn’t be loaded up with elaborate animations, video backgrounds, huge pictures, fancy widgets, extreme plugins, or anything in any respect that isn’t completely mandatory.
Along with decluttering your web site of pointless fanciness and extreme plugins, you may also shed web site weight by:
Lowering the variety of third-party scripts (code snippets that ship or obtain knowledge from different web sites)
Switching to a lighter-weight (much less code-heavy) theme and lowering the variety of fonts used
Implementing AMP
Optimizing pictures
Compressing and minifying code
Performing common database optimizations
On an open-source content material administration system like WordPress, velocity plugins can be found that may make loads of these duties a lot simpler. WP Rocket and Imagify are two WordPress plugins that can be utilized collectively to considerably lighten your web site’s weight by way of picture optimization, compression, minification, and quite a lot of different web page velocity finest practices.
Give it extra energy
You wouldn’t put a golf cart engine in a race automotive, so why would you set your web site on a dirt-cheap, shared internet hosting plan? Chances are you’ll discover it painful to pay various per thirty days on internet hosting for those who’ve been on a type of plans for a very long time, however once more, golf cart versus race automotive engine: do you need to win this race or not?
Conventional shared internet hosting plans cram tens of hundreds of internet sites onto a single server. This leaves every particular person web site starved for computing energy.
If you wish to race within the large leagues, it’s time to get a grown-up internet hosting plan. For WordPress websites, managed internet hosting corporations similar to WP Engine and Flywheel make the most of servers which are highly effective and particularly tuned to serve up WordPress websites quicker.
If managed WordPress internet hosting isn’t your factor, or for those who don’t have a WordPress web site, upgrading to a VPS (Digital Non-public Server) will lead to your web site having far more computing assets obtainable to it. You’ll even have extra management over your individual internet hosting atmosphere, permitting you to “tune-up your engine” with issues like the newest variations of PHP, MySQL, Varnish caching, and different trendy internet server applied sciences. You’ll now not be on the mercy of your shared internet hosting firm’s greed as they stuff an increasing number of web sites onto your already-taxed server.
Briefly, placing your web site on a well-tuned internet hosting atmosphere could be like placing a supercharger in your race automotive.
Drive it higher
Final, however definitely not least, a light-weight and highly effective race automotive can solely go so quick and not using a educated driver who is aware of how one can navigate the course effectively.
The “navigate the course” a part of this analogy refers back to the technique of an online browser loading a webpage. Every component of an internet site is one other twist or flip for the browser to navigate because it travels by way of the code and processes the output of the web page.
I’ll swap analogies momentarily to attempt to clarify this extra clearly. When transforming a home, you paint the rooms first earlier than redoing the flooring. For those who redid the flooring first after which painted the rooms, the brand new flooring would get paint on them and also you’d have to return and have a tendency to the flooring once more later.
When a browser hundreds a webpage, it goes by way of a course of known as (coincidentally) “painting.” Every web page is “painted” because the browser receives bits of knowledge from the webpage’s supply code. This portray course of can both be executed effectively (i.e. portray partitions earlier than refinishing flooring), or it may be finished in a extra chaotic out-of-order vogue that requires a number of journeys again to the start of the method to redo or repair or add one thing that might’ve/ought to’ve been finished earlier within the course of.
Picture supply: WebPageTest.org Check End result (Filmstrip View)
Right here’s the place issues can get technical, nevertheless it’s vital to do no matter you’ll be able to to assist your web site drive the “track” extra effectively.
Caching is an idea that each web site ought to have in place to make loading a webpage simpler on the browser. It already takes lengthy sufficient for a browser to course of all of a web page’s supply code and paint it out visually to the consumer, so that you may as nicely have that supply code able to go on the server. By default, with out caching, that’s not the case.
With out caching, the web site’s CMS and the server can nonetheless be engaged on producing the webpage’s supply code whereas the browser is ready to color the web page. This may trigger the browser to must pause and watch for extra code to return from the server. With caching, the supply code of a web page is pre-compiled on the server in order that it’s completely able to be despatched to the browser in full in a single shot. Consider it like a photocopier having loads of copies of a doc already produced and able to be handed out, as an alternative of creating a replica on demand every time somebody asks for one.
Numerous varieties and ranges of caching could be achieved by way of plugins, your internet hosting firm, and/or by way of a CDN (Content material Supply Community). CDNs not solely present caching, however in addition they host copies of the pre-generated web site code on quite a lot of servers the world over, lowering the impression of bodily distance between the server and the consumer on the load time. (And sure, the web is definitely made up of bodily servers which have to speak to one another over bodily distances. The net is just not truly a “cloud” in that sense.)
Getting again to our race automotive analogy, using caching and a CDN equals a a lot quicker journey across the racetrack.
These are two of the fundamental constructing blocks of environment friendly web page portray, however there are much more methods that may be employed as nicely. On WordPress, the next could be applied by way of a plugin or plugins (once more, WP Rocket and Imagify are a very good combo for reaching loads of this):
Asynchronous and/or deferred loading of scripts. That is mainly a flowery approach of referring to loading a number of issues on the similar time or ready till later to load issues that aren’t wanted instantly.
Preloading and prefetching. Mainly, retrieving knowledge about hyperlinks upfront as an alternative of ready for the consumer to click on on them.
Lazy loading. Ironic time period being that this idea exists for web page velocity functions, however by default, most browsers load ALL pictures on a web page, even these which are out of sight till a consumer scrolls right down to them. Implementing lazy loading means telling the browser to be lazy and wait on loading these out-of-sight pictures till the consumer truly scrolls there.
Serving pictures in next-gen codecs. New picture codecs similar to WebP could be loaded a lot quicker by browsers than the old school JPEG and PNG codecs. But it surely’s vital to notice that not all browsers can help these new codecs simply but — so you’ll want to use a plugin that may serve up the next-gen variations to browsers that help them, however present the previous variations to browsers that don’t. WP Rocket, when paired with Imagify, can obtain this.
Picture supply: WP Rocket plugin settings
Optimize for Core Internet Vitals
Lastly, optimizing for the brand new Core Internet Important metrics (Largest Contentful Paint, First Enter Delay, and Cumulative Structure Shift) could make for a way more environment friendly journey across the racetrack as nicely.
Image source
These are fairly technical ideas, however right here’s a fast overview to get you accustomed to what they imply:
Largest Contentful Paint (LCP) refers back to the portray of the most important component on the web page. Google’s PageSpeed Insights device will let you know which component is taken into account to be the LCP component of a web page. Numerous occasions it is a hero picture or giant slider space, nevertheless it varies from web page to web page, so run the device to establish the LCP in your web page after which take into consideration what you are able to do to make that exact component load quicker.
First Enter Delay (FID) is the delay between the consumer’s first motion and the browser’s skill to answer it. An instance of an FID difficulty can be a button that’s seen to a consumer prior to it turns into clickable. The delay can be brought on by the press performance loading notably later than the button itself.
Cumulative Structure Shift (CLS) is a set of three large phrases that refer to 1 easy idea. You understand while you’re loading up a webpage in your telephone and also you go to click on on one thing or learn one thing however then it hops up or down as a result of one thing else loaded above it or beneath it? That motion is CLS, it’s majorly annoying, and it’s a byproduct of inefficient web page portray.
In conclusion, race automotive > golf cart
Web page velocity optimization is definitely complicated and complicated, nevertheless it’s a vital part to realize higher rankings. As an internet site proprietor, you’re on this race whether or not you prefer it or not — so that you may as nicely do what you’ll be able to to make your web site a race automotive as an alternative of a golf cart!
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Winning the Page Speed Race: How to Turn Your Clunker of a Website Into a Race Car
A brief history of Google’s mission to make the web faster
In 2009, by issuing a call to arms to “make the web faster”, Google set out on a mission to try and persuade website owners to make their sites load more quickly.
In order to entice website owners into actually caring about this, in 2010 Google announced that site speed would become a factor in its desktop (non-mobile) search engine ranking algorithms. This meant that sites that loaded quickly would have an SEO advantage over other websites.
Six years later, in 2015, Google announced that the number of searches performed on mobile exceeded those performed on desktop computers. That percentage continues to increase. The latest published statistic says that, as of 2019, 61% of searches performed on Google were from mobile devices.
Mobile’s now-dominant role in search led Google to develop its “Accelerated Mobile Pages” (AMP) project. This initiative is aimed at encouraging website owners to create what is essentially another mobile theme, on top of their responsive mobile theme, that complies with a very strict set of development and performance guidelines.
Although many site owners and SEOs complain about having to tend to page speed and AMP on top of the other 200+ ranking factors that already give them headaches, page speed is indeed a worthy effort for site owners to focus on. In 2017, Google conducted a study where the results very much justified their focus on making the web faster. They found that “As page load time goes from one second to 10 seconds, the probability of a mobile site visitor bouncing increases 123%.”
In July of 2018, page speed became a ranking factor for mobile searches, and today Google will incorporate even more speed-related factors (called Core Web Vitals) in its ranking algorithms.
With the average human attention span decreasing all the time, and our reliance on our mobile devices growing consistently, there’s no question that page speed is, and will continue to be, an incredibly important thing for website owners to tend to.
How to optimize a website for speed
Think like a race car driver
Winning the page speed race requires the same things as winning a car race. To win a race in a car, you make sure that your vehicle is as lightweight as possible, as powerful as possible, and you navigate the racetrack as efficiently as possible.
I’ll use this analogy to try to make page speed optimization techniques a bit more understandable.
Make it lightweight
These days, websites are more beautiful and functional than ever before — but that also means they are bigger than ever. Most modern websites are the equivalent of a party bus or a limo. They’re super fancy, loaded with all sorts of amenities, and therefore HEAVY and SLOW. In the search engine “racetrack,” you will not win with a party bus or a limo. You’ll look cool, but you’ll lose.
Image source: A GTMetrix test results page
To win the page speed race, you need a proper racing vehicle, which is lightweight. Race cars don’t have radios, cupholders, glove boxes, or really anything at all that isn’t absolutely necessary. Similarly, your website shouldn’t be loaded up with elaborate animations, video backgrounds, enormous images, fancy widgets, excessive plugins, or anything else at all that isn’t absolutely necessary.
In addition to decluttering your site of unnecessary fanciness and excessive plugins, you can also shed website weight by:
Reducing the number of third-party scripts (code snippets that send or receive data from other websites)
Switching to a lighter-weight (less code-heavy) theme and reducing the number of fonts used
Implementing AMP
Optimizing images
Compressing and minifying code
Performing regular database optimizations
On an open-source content management system like WordPress, speed plugins are available that can make a lot of these tasks much easier. WP Rocket and Imagify are two WordPress plugins that can be used together to significantly lighten your website’s weight via image optimization, compression, minification, and a variety of other page speed best practices.
Give it more power
You wouldn’t put a golf cart engine in a race car, so why would you put your website on a dirt-cheap, shared hosting plan? You may find it painful to pay more than a few dollars per month on hosting if you’ve been on one of those plans for a long time, but again, golf cart versus race car engine: do you want to win this race or not?
Traditional shared hosting plans cram tens of thousands of websites onto a single server. This leaves each individual site starved for computing power.
If you want to race in the big leagues, it’s time to get a grown-up hosting plan. For WordPress sites, managed hosting companies such as WP Engine and Flywheel utilize servers that are powerful and specifically tuned to serve up WordPress sites faster.
If managed WordPress hosting isn’t your thing, or if you don’t have a WordPress site, upgrading to a VPS (Virtual Private Server) will result in your website having way more computing resources available to it. You’ll also have more control over your own hosting environment, allowing you to “tune-up your engine” with things like the latest versions of PHP, MySQL, Varnish caching, and other modern web server technologies. You’ll no longer be at the mercy of your shared hosting company’s greed as they stuff more and more websites onto your already-taxed server.
In short, putting your website on a well-tuned hosting environment can be like putting a supercharger on your race car.
Drive it better
Last, but certainly not least, a lightweight and powerful race car can only go so fast without a trained driver who knows how to navigate the course efficiently.
The “navigate the course” part of this analogy refers to the process of a web browser loading a webpage. Each element of a website is another twist or turn for the browser to navigate as it travels through the code and processes the output of the page.
I’ll switch analogies momentarily to try to explain this more clearly. When remodeling a house, you paint the rooms first before redoing the floors. If you redid the floors first and then painted the rooms, the new floors would get paint on them and you’d have to go back and tend to the floors again later.
When a browser loads a webpage, it goes through a process called (coincidentally) “painting.” Each page is “painted” as the browser receives bits of data from the webpage’s source code. This painting process can either be executed efficiently (i.e. painting walls before refinishing floors), or it can be done in a more chaotic out-of-order fashion that requires several trips back to the beginning of the process to redo or fix or add something that could’ve/should’ve been done earlier in the process.
Image source: WebPageTest.org Test Result (Filmstrip View)
Here’s where things can get technical, but it’s important to do whatever you can to help your site drive the “track” more efficiently.
Caching is a concept that every website should have in place to make loading a webpage easier on the browser. It already takes long enough for a browser to process all of a page’s source code and paint it out visually to the user, so you might as well have that source code ready to go on the server. By default, without caching, that’s not the case.
Without caching, the website’s CMS and the server can still be working on generating the webpage’s source code while the browser is waiting to paint the page. This can cause the browser to have to pause and wait for more code to come from the server. With caching, the source code of a page is pre-compiled on the server so that it’s totally ready to be sent to the browser in full in one shot. Think of it like a photocopier having plenty of copies of a document already produced and ready to be handed out, instead of making a copy on demand each time someone asks for one.
Various types and levels of caching can be achieved through plugins, your hosting company, and/or via a CDN (Content Delivery Network). CDNs not only provide caching, but they also host copies of the pre-generated website code on a variety of servers across the world, reducing the impact of physical distance between the server and the user on the load time. (And yes, the internet is actually made up of physical servers that have to talk to each other over physical distances. The web is not actually a “cloud” in that sense.)
Getting back to our race car analogy, utilizing caching and a CDN equals a much faster trip around the racetrack.
Those are two of the basic building blocks of efficient page painting, but there are even more techniques that can be employed as well. On WordPress, the following can be implemented via a plugin or plugins (again, WP Rocket and Imagify are a particularly good combo for achieving a lot of this):
Asynchronous and/or deferred loading of scripts. This is basically a fancy way of referring to loading multiple things at the same time or waiting until later to load things that aren’t needed right away.
Preloading and prefetching. Basically, retrieving data about links in advance instead of waiting for the user to click on them.
Lazy loading. Ironic term being that this concept exists for page speed purposes, but by default, most browsers load ALL images on a page, even those that are out of sight until a user scrolls down to them. Implementing lazy loading means telling the browser to be lazy and wait on loading those out-of-sight images until the user actually scrolls there.
Serving images in next-gen formats. New image formats such as WebP can be loaded much faster by browsers than the old-fashioned JPEG and PNG formats. But it’s important to note that not all browsers can support these new formats just yet — so be sure to use a plugin that can serve up the next-gen versions to browsers that support them, but provide the old versions to browsers that don’t. WP Rocket, when paired with Imagify, can achieve this.
Image source: WP Rocket plugin settings
Optimize for Core Web Vitals
Lastly, optimizing for the new Core Web Vital metrics (Largest Contentful Paint, First Input Delay, and Cumulative Layout Shift) can make for a much more efficient trip around the racetrack as well.
Image source
These are pretty technical concepts, but here’s a quick overview to get you familiar with what they mean:
Largest Contentful Paint (LCP) refers to the painting of the largest element on the page. Google’s PageSpeed Insights tool will tell you which element is considered to be the LCP element of a page. A lot of times this is a hero image or large slider area, but it varies from page to page, so run the tool to identify the LCP in your page and then think about what you can do to make that particular element load faster.
First Input Delay (FID) is the delay between the user’s first action and the browser’s ability to respond to it. An example of an FID issue would be a button that is visible to a user sooner than it becomes clickable. The delay would be caused by the click functionality loading notably later than the button itself.
Cumulative Layout Shift (CLS) is a set of three big words that refer to one simple concept. You know when you’re loading up a webpage on your phone and you go to click on something or read something but then it hops up or down because something else loaded above it or below it? That movement is CLS, it’s majorly annoying, and it’s a byproduct of inefficient page painting.
In conclusion, race car > golf cart
Page speed optimization is certainly complex and confusing, but it’s an essential component to achieve better rankings. As a website owner, you’re in this race whether you like it or not — so you might as well do what you can to make your website a race car instead of a golf cart!
0 notes
Text
Winning the Page Speed Race: How to Turn Your Clunker of a Website Into a Race Car
A brief history of Google’s mission to make the web faster
In 2009, by issuing a call to arms to “make the web faster”, Google set out on a mission to try and persuade website owners to make their sites load more quickly.
In order to entice website owners into actually caring about this, in 2010 Google announced that site speed would become a factor in its desktop (non-mobile) search engine ranking algorithms. This meant that sites that loaded quickly would have an SEO advantage over other websites.
Six years later, in 2015, Google announced that the number of searches performed on mobile exceeded those performed on desktop computers. That percentage continues to increase. The latest published statistic says that, as of 2019, 61% of searches performed on Google were from mobile devices.
Mobile’s now-dominant role in search led Google to develop its “Accelerated Mobile Pages” (AMP) project. This initiative is aimed at encouraging website owners to create what is essentially another mobile theme, on top of their responsive mobile theme, that complies with a very strict set of development and performance guidelines.
Although many site owners and SEOs complain about having to tend to page speed and AMP on top of the other 200+ ranking factors that already give them headaches, page speed is indeed a worthy effort for site owners to focus on. In 2017, Google conducted a study where the results very much justified their focus on making the web faster. They found that “As page load time goes from one second to 10 seconds, the probability of a mobile site visitor bouncing increases 123%.”
In July of 2018, page speed became a ranking factor for mobile searches, and today Google will incorporate even more speed-related factors (called Core Web Vitals) in its ranking algorithms.
With the average human attention span decreasing all the time, and our reliance on our mobile devices growing consistently, there’s no question that page speed is, and will continue to be, an incredibly important thing for website owners to tend to.
How to optimize a website for speed
Think like a race car driver
Winning the page speed race requires the same things as winning a car race. To win a race in a car, you make sure that your vehicle is as lightweight as possible, as powerful as possible, and you navigate the racetrack as efficiently as possible.
I’ll use this analogy to try to make page speed optimization techniques a bit more understandable.
Make it lightweight
These days, websites are more beautiful and functional than ever before — but that also means they are bigger than ever. Most modern websites are the equivalent of a party bus or a limo. They’re super fancy, loaded with all sorts of amenities, and therefore HEAVY and SLOW. In the search engine “racetrack,” you will not win with a party bus or a limo. You’ll look cool, but you’ll lose.
Image source: A GTMetrix test results page
To win the page speed race, you need a proper racing vehicle, which is lightweight. Race cars don’t have radios, cupholders, glove boxes, or really anything at all that isn’t absolutely necessary. Similarly, your website shouldn’t be loaded up with elaborate animations, video backgrounds, enormous images, fancy widgets, excessive plugins, or anything else at all that isn’t absolutely necessary.
In addition to decluttering your site of unnecessary fanciness and excessive plugins, you can also shed website weight by:
Reducing the number of third-party scripts (code snippets that send or receive data from other websites)
Switching to a lighter-weight (less code-heavy) theme and reducing the number of fonts used
Implementing AMP
Optimizing images
Compressing and minifying code
Performing regular database optimizations
On an open-source content management system like WordPress, speed plugins are available that can make a lot of these tasks much easier. WP Rocket and Imagify are two WordPress plugins that can be used together to significantly lighten your website’s weight via image optimization, compression, minification, and a variety of other page speed best practices.
Give it more power
You wouldn’t put a golf cart engine in a race car, so why would you put your website on a dirt-cheap, shared hosting plan? You may find it painful to pay more than a few dollars per month on hosting if you’ve been on one of those plans for a long time, but again, golf cart versus race car engine: do you want to win this race or not?
Traditional shared hosting plans cram tens of thousands of websites onto a single server. This leaves each individual site starved for computing power.
If you want to race in the big leagues, it’s time to get a grown-up hosting plan. For WordPress sites, managed hosting companies such as WP Engine and Flywheel utilize servers that are powerful and specifically tuned to serve up WordPress sites faster.
If managed WordPress hosting isn’t your thing, or if you don’t have a WordPress site, upgrading to a VPS (Virtual Private Server) will result in your website having way more computing resources available to it. You’ll also have more control over your own hosting environment, allowing you to “tune-up your engine” with things like the latest versions of PHP, MySQL, Varnish caching, and other modern web server technologies. You’ll no longer be at the mercy of your shared hosting company’s greed as they stuff more and more websites onto your already-taxed server.
In short, putting your website on a well-tuned hosting environment can be like putting a supercharger on your race car.
Drive it better
Last, but certainly not least, a lightweight and powerful race car can only go so fast without a trained driver who knows how to navigate the course efficiently.
The “navigate the course” part of this analogy refers to the process of a web browser loading a webpage. Each element of a website is another twist or turn for the browser to navigate as it travels through the code and processes the output of the page.
I’ll switch analogies momentarily to try to explain this more clearly. When remodeling a house, you paint the rooms first before redoing the floors. If you redid the floors first and then painted the rooms, the new floors would get paint on them and you’d have to go back and tend to the floors again later.
When a browser loads a webpage, it goes through a process called (coincidentally) “painting.” Each page is “painted” as the browser receives bits of data from the webpage’s source code. This painting process can either be executed efficiently (i.e. painting walls before refinishing floors), or it can be done in a more chaotic out-of-order fashion that requires several trips back to the beginning of the process to redo or fix or add something that could’ve/should’ve been done earlier in the process.
Image source: WebPageTest.org Test Result (Filmstrip View)
Here’s where things can get technical, but it’s important to do whatever you can to help your site drive the “track” more efficiently.
Caching is a concept that every website should have in place to make loading a webpage easier on the browser. It already takes long enough for a browser to process all of a page’s source code and paint it out visually to the user, so you might as well have that source code ready to go on the server. By default, without caching, that’s not the case.
Without caching, the website’s CMS and the server can still be working on generating the webpage’s source code while the browser is waiting to paint the page. This can cause the browser to have to pause and wait for more code to come from the server. With caching, the source code of a page is pre-compiled on the server so that it’s totally ready to be sent to the browser in full in one shot. Think of it like a photocopier having plenty of copies of a document already produced and ready to be handed out, instead of making a copy on demand each time someone asks for one.
Various types and levels of caching can be achieved through plugins, your hosting company, and/or via a CDN (Content Delivery Network). CDNs not only provide caching, but they also host copies of the pre-generated website code on a variety of servers across the world, reducing the impact of physical distance between the server and the user on the load time. (And yes, the internet is actually made up of physical servers that have to talk to each other over physical distances. The web is not actually a “cloud” in that sense.)
Getting back to our race car analogy, utilizing caching and a CDN equals a much faster trip around the racetrack.
Those are two of the basic building blocks of efficient page painting, but there are even more techniques that can be employed as well. On WordPress, the following can be implemented via a plugin or plugins (again, WP Rocket and Imagify are a particularly good combo for achieving a lot of this):
Asynchronous and/or deferred loading of scripts. This is basically a fancy way of referring to loading multiple things at the same time or waiting until later to load things that aren’t needed right away.
Preloading and prefetching. Basically, retrieving data about links in advance instead of waiting for the user to click on them.
Lazy loading. Ironic term being that this concept exists for page speed purposes, but by default, most browsers load ALL images on a page, even those that are out of sight until a user scrolls down to them. Implementing lazy loading means telling the browser to be lazy and wait on loading those out-of-sight images until the user actually scrolls there.
Serving images in next-gen formats. New image formats such as WebP can be loaded much faster by browsers than the old-fashioned JPEG and PNG formats. But it’s important to note that not all browsers can support these new formats just yet — so be sure to use a plugin that can serve up the next-gen versions to browsers that support them, but provide the old versions to browsers that don’t. WP Rocket, when paired with Imagify, can achieve this.
Image source: WP Rocket plugin settings
Optimize for Core Web Vitals
Lastly, optimizing for the new Core Web Vital metrics (Largest Contentful Paint, First Input Delay, and Cumulative Layout Shift) can make for a much more efficient trip around the racetrack as well.
Image source
These are pretty technical concepts, but here’s a quick overview to get you familiar with what they mean:
Largest Contentful Paint (LCP) refers to the painting of the largest element on the page. Google’s PageSpeed Insights tool will tell you which element is considered to be the LCP element of a page. A lot of times this is a hero image or large slider area, but it varies from page to page, so run the tool to identify the LCP in your page and then think about what you can do to make that particular element load faster.
First Input Delay (FID) is the delay between the user’s first action and the browser’s ability to respond to it. An example of an FID issue would be a button that is visible to a user sooner than it becomes clickable. The delay would be caused by the click functionality loading notably later than the button itself.
Cumulative Layout Shift (CLS) is a set of three big words that refer to one simple concept. You know when you’re loading up a webpage on your phone and you go to click on something or read something but then it hops up or down because something else loaded above it or below it? That movement is CLS, it’s majorly annoying, and it’s a byproduct of inefficient page painting.
In conclusion, race car > golf cart
Page speed optimization is certainly complex and confusing, but it’s an essential component to achieve better rankings. As a website owner, you’re in this race whether you like it or not — so you might as well do what you can to make your website a race car instead of a golf cart!
0 notes
Text
Winning the Page Speed Race: How to Turn Your Clunker of a Website Into a Race Car
A brief history of Google’s mission to make the web faster
In 2009, by issuing a call to arms to “make the web faster”, Google set out on a mission to try and persuade website owners to make their sites load more quickly.
In order to entice website owners into actually caring about this, in 2010 Google announced that site speed would become a factor in its desktop (non-mobile) search engine ranking algorithms. This meant that sites that loaded quickly would have an SEO advantage over other websites.
Six years later, in 2015, Google announced that the number of searches performed on mobile exceeded those performed on desktop computers. That percentage continues to increase. The latest published statistic says that, as of 2019, 61% of searches performed on Google were from mobile devices.
Mobile’s now-dominant role in search led Google to develop its “Accelerated Mobile Pages” (AMP) project. This initiative is aimed at encouraging website owners to create what is essentially another mobile theme, on top of their responsive mobile theme, that complies with a very strict set of development and performance guidelines.
Although many site owners and SEOs complain about having to tend to page speed and AMP on top of the other 200+ ranking factors that already give them headaches, page speed is indeed a worthy effort for site owners to focus on. In 2017, Google conducted a study where the results very much justified their focus on making the web faster. They found that “As page load time goes from one second to 10 seconds, the probability of a mobile site visitor bouncing increases 123%.”
In July of 2018, page speed became a ranking factor for mobile searches, and today Google will incorporate even more speed-related factors (called Core Web Vitals) in its ranking algorithms.
With the average human attention span decreasing all the time, and our reliance on our mobile devices growing consistently, there’s no question that page speed is, and will continue to be, an incredibly important thing for website owners to tend to.
How to optimize a website for speed
Think like a race car driver
Winning the page speed race requires the same things as winning a car race. To win a race in a car, you make sure that your vehicle is as lightweight as possible, as powerful as possible, and you navigate the racetrack as efficiently as possible.
I’ll use this analogy to try to make page speed optimization techniques a bit more understandable.
Make it lightweight
These days, websites are more beautiful and functional than ever before — but that also means they are bigger than ever. Most modern websites are the equivalent of a party bus or a limo. They’re super fancy, loaded with all sorts of amenities, and therefore HEAVY and SLOW. In the search engine “racetrack,” you will not win with a party bus or a limo. You’ll look cool, but you’ll lose.
Image source: A GTMetrix test results page
To win the page speed race, you need a proper racing vehicle, which is lightweight. Race cars don’t have radios, cupholders, glove boxes, or really anything at all that isn’t absolutely necessary. Similarly, your website shouldn’t be loaded up with elaborate animations, video backgrounds, enormous images, fancy widgets, excessive plugins, or anything else at all that isn’t absolutely necessary.
In addition to decluttering your site of unnecessary fanciness and excessive plugins, you can also shed website weight by:
Reducing the number of third-party scripts (code snippets that send or receive data from other websites)
Switching to a lighter-weight (less code-heavy) theme and reducing the number of fonts used
Implementing AMP
Optimizing images
Compressing and minifying code
Performing regular database optimizations
On an open-source content management system like WordPress, speed plugins are available that can make a lot of these tasks much easier. WP Rocket and Imagify are two WordPress plugins that can be used together to significantly lighten your website’s weight via image optimization, compression, minification, and a variety of other page speed best practices.
Give it more power
You wouldn’t put a golf cart engine in a race car, so why would you put your website on a dirt-cheap, shared hosting plan? You may find it painful to pay more than a few dollars per month on hosting if you’ve been on one of those plans for a long time, but again, golf cart versus race car engine: do you want to win this race or not?
Traditional shared hosting plans cram tens of thousands of websites onto a single server. This leaves each individual site starved for computing power.
If you want to race in the big leagues, it’s time to get a grown-up hosting plan. For WordPress sites, managed hosting companies such as WP Engine and Flywheel utilize servers that are powerful and specifically tuned to serve up WordPress sites faster.
If managed WordPress hosting isn’t your thing, or if you don’t have a WordPress site, upgrading to a VPS (Virtual Private Server) will result in your website having way more computing resources available to it. You’ll also have more control over your own hosting environment, allowing you to “tune-up your engine” with things like the latest versions of PHP, MySQL, Varnish caching, and other modern web server technologies. You’ll no longer be at the mercy of your shared hosting company’s greed as they stuff more and more websites onto your already-taxed server.
In short, putting your website on a well-tuned hosting environment can be like putting a supercharger on your race car.
Drive it better
Last, but certainly not least, a lightweight and powerful race car can only go so fast without a trained driver who knows how to navigate the course efficiently.
The “navigate the course” part of this analogy refers to the process of a web browser loading a webpage. Each element of a website is another twist or turn for the browser to navigate as it travels through the code and processes the output of the page.
I’ll switch analogies momentarily to try to explain this more clearly. When remodeling a house, you paint the rooms first before redoing the floors. If you redid the floors first and then painted the rooms, the new floors would get paint on them and you’d have to go back and tend to the floors again later.
When a browser loads a webpage, it goes through a process called (coincidentally) “painting.” Each page is “painted” as the browser receives bits of data from the webpage’s source code. This painting process can either be executed efficiently (i.e. painting walls before refinishing floors), or it can be done in a more chaotic out-of-order fashion that requires several trips back to the beginning of the process to redo or fix or add something that could’ve/should’ve been done earlier in the process.
Image source: WebPageTest.org Test Result (Filmstrip View)
Here’s where things can get technical, but it’s important to do whatever you can to help your site drive the “track” more efficiently.
Caching is a concept that every website should have in place to make loading a webpage easier on the browser. It already takes long enough for a browser to process all of a page’s source code and paint it out visually to the user, so you might as well have that source code ready to go on the server. By default, without caching, that’s not the case.
Without caching, the website’s CMS and the server can still be working on generating the webpage’s source code while the browser is waiting to paint the page. This can cause the browser to have to pause and wait for more code to come from the server. With caching, the source code of a page is pre-compiled on the server so that it’s totally ready to be sent to the browser in full in one shot. Think of it like a photocopier having plenty of copies of a document already produced and ready to be handed out, instead of making a copy on demand each time someone asks for one.
Various types and levels of caching can be achieved through plugins, your hosting company, and/or via a CDN (Content Delivery Network). CDNs not only provide caching, but they also host copies of the pre-generated website code on a variety of servers across the world, reducing the impact of physical distance between the server and the user on the load time. (And yes, the internet is actually made up of physical servers that have to talk to each other over physical distances. The web is not actually a “cloud” in that sense.)
Getting back to our race car analogy, utilizing caching and a CDN equals a much faster trip around the racetrack.
Those are two of the basic building blocks of efficient page painting, but there are even more techniques that can be employed as well. On WordPress, the following can be implemented via a plugin or plugins (again, WP Rocket and Imagify are a particularly good combo for achieving a lot of this):
Asynchronous and/or deferred loading of scripts. This is basically a fancy way of referring to loading multiple things at the same time or waiting until later to load things that aren’t needed right away.
Preloading and prefetching. Basically, retrieving data about links in advance instead of waiting for the user to click on them.
Lazy loading. Ironic term being that this concept exists for page speed purposes, but by default, most browsers load ALL images on a page, even those that are out of sight until a user scrolls down to them. Implementing lazy loading means telling the browser to be lazy and wait on loading those out-of-sight images until the user actually scrolls there.
Serving images in next-gen formats. New image formats such as WebP can be loaded much faster by browsers than the old-fashioned JPEG and PNG formats. But it’s important to note that not all browsers can support these new formats just yet — so be sure to use a plugin that can serve up the next-gen versions to browsers that support them, but provide the old versions to browsers that don’t. WP Rocket, when paired with Imagify, can achieve this.
Image source: WP Rocket plugin settings
Optimize for Core Web Vitals
Lastly, optimizing for the new Core Web Vital metrics (Largest Contentful Paint, First Input Delay, and Cumulative Layout Shift) can make for a much more efficient trip around the racetrack as well.
Image source
These are pretty technical concepts, but here’s a quick overview to get you familiar with what they mean:
Largest Contentful Paint (LCP) refers to the painting of the largest element on the page. Google’s PageSpeed Insights tool will tell you which element is considered to be the LCP element of a page. A lot of times this is a hero image or large slider area, but it varies from page to page, so run the tool to identify the LCP in your page and then think about what you can do to make that particular element load faster.
First Input Delay (FID) is the delay between the user’s first action and the browser’s ability to respond to it. An example of an FID issue would be a button that is visible to a user sooner than it becomes clickable. The delay would be caused by the click functionality loading notably later than the button itself.
Cumulative Layout Shift (CLS) is a set of three big words that refer to one simple concept. You know when you’re loading up a webpage on your phone and you go to click on something or read something but then it hops up or down because something else loaded above it or below it? That movement is CLS, it’s majorly annoying, and it’s a byproduct of inefficient page painting.
In conclusion, race car > golf cart
Page speed optimization is certainly complex and confusing, but it’s an essential component to achieve better rankings. As a website owner, you’re in this race whether you like it or not — so you might as well do what you can to make your website a race car instead of a golf cart!
0 notes
Text
VeryUtils PDF to HTML5 Form Filler for PHP does View, Fill, Submit PDF Forms Online
VeryUtils PDF to HTML5 Form Filler for PHP does View, Fill, Submit PDF Forms Online. PDF Form Filler for PHP API allows you to fill PDF Forms programmatically. PDF to HTML5 Form Conversion Tool. This tool makes it easy to convert your PDF forms and publish them to your owned server. Converted forms have the same look and feel as your PDF forms. No programming is required. VeryUtils PDF to HTML5 Form Filler SDK. PDF form filling using AcroForm is an important part of many workflows. It allows data entry directly on print ready media with ability to import, export, submit or email data for further processing. By running VeryUtils PDF to HTML5 Form Filler SDK on backend PDF Form can be populated with filled data, flattened or even signed.
No compromises! Use your favorite browser to fill PDF Forms.
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Convert PDF Forms to HTML Forms Converted HTML form contains Text fields, Dropdowns, List boxes, Radio buttons, Checkboxes and can be submitted like any other HTML form.
With unique support of document and form field JavaScript (ECMAScript for PDF), VeryUtils PDF to HTML5 Form Filler SDK produces ready-to-use HTML that enables PDF manipulation, form fields value formatting, calculations, validations or custom scripts known from the desktop PDF viewers.
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How to Convert PDF to Web Form? Converting PDF to web form is very important if you want to upload the files online. Providing online content in PDF format with form is not a good idea because PDF tends to be messy in the background when posted online. So you can convert PDF to web form and make it user-friendly, responsive and accessible on any device. Unlike a PDF file that will only appear in a format that is typically designed for an 8.5x11 inch piece of paper, web content will automatically conform to the device that you are using, be it a tablet, desktop computer, mobile phone and so on.
With the VeryUtils PDF to HTML5 Form Filler SDK, we believe your web crawler can be programmed to access the PDF files and:
Search Text inside PDFs – you can find and extract specific information
Detect and Export Tables
Extract Annotations
Detect and Extract Related Images
Use Regular Expression, Pattern Matching
Detect and Scrape information from Charts
more and more…
We believe that,
Reading and navigating PDF's should be as easy as reading HTML.
People want a streamlined and similar UX when viewing different content on different platforms.
PDF should be as easy to use as jpg, txt or any other "simple" format on any application.
Enriching your Application with PDF's should be easy and affordable.
Different levels of complexity should be a matter of choice not a roadblock when implementing PDF solutions.
We want to show the world that it is possible to take advantage of all the amazing features that PDF has available without the headache of having to understand them yourself. We also believe that the content inside a PDF should be accessible to everyone and not seen to be locked away.
That's why we invented PDF Form Filler SDK We build bridges, remove obstacles and introduce a unified framework for accessing PDF content. With over 20 years of experience working with PDF, we have introduced a completely new way of looking at PDF technology and letting you harness its full potential.
We built the VeryUtils PDF to HTML5 Form Filler SDK. It provides a platform to work with PDF overcoming the pain points that can arise with other content types and PDF manipulation applications. You decide whether you require accurate PDF rendering on any device, HTML5 conversion to embed into your application or extract paragraphs, tables, columns, images etc from within the PDF.
The VeryUtils PDF to HTML5 Form Filler SDK allows native text reflow, detects the logical reading order of the PDF and is Multi-platform, this means the same code base on any device and in any Programming language on any platform. You decide.
If you have any question for this VeryUtils PDF to HTML5 Form Filler SDK, please feel free to let us know, we are glad to assist you asap.
0 notes
Text
Winning the Page Speed Race: How to Turn Your Clunker of a Website Into a Race Car
A brief history of Google’s mission to make the web faster
In 2009, by issuing a call to arms to “make the web faster”, Google set out on a mission to try and persuade website owners to make their sites load more quickly.
In order to entice website owners into actually caring about this, in 2010 Google announced that site speed would become a factor in its desktop (non-mobile) search engine ranking algorithms. This meant that sites that loaded quickly would have an SEO advantage over other websites.
Six years later, in 2015, Google announced that the number of searches performed on mobile exceeded those performed on desktop computers. That percentage continues to increase. The latest published statistic says that, as of 2019, 61% of searches performed on Google were from mobile devices.
Mobile’s now-dominant role in search led Google to develop its “Accelerated Mobile Pages” (AMP) project. This initiative is aimed at encouraging website owners to create what is essentially another mobile theme, on top of their responsive mobile theme, that complies with a very strict set of development and performance guidelines.
Although many site owners and SEOs complain about having to tend to page speed and AMP on top of the other 200+ ranking factors that already give them headaches, page speed is indeed a worthy effort for site owners to focus on. In 2017, Google conducted a study where the results very much justified their focus on making the web faster. They found that “As page load time goes from one second to 10 seconds, the probability of a mobile site visitor bouncing increases 123%.”
In July of 2018, page speed became a ranking factor for mobile searches, and today Google will incorporate even more speed-related factors (called Core Web Vitals) in its ranking algorithms.
With the average human attention span decreasing all the time, and our reliance on our mobile devices growing consistently, there’s no question that page speed is, and will continue to be, an incredibly important thing for website owners to tend to.
How to optimize a website for speed
Think like a race car driver
Winning the page speed race requires the same things as winning a car race. To win a race in a car, you make sure that your vehicle is as lightweight as possible, as powerful as possible, and you navigate the racetrack as efficiently as possible.
I’ll use this analogy to try to make page speed optimization techniques a bit more understandable.
Make it lightweight
These days, websites are more beautiful and functional than ever before — but that also means they are bigger than ever. Most modern websites are the equivalent of a party bus or a limo. They’re super fancy, loaded with all sorts of amenities, and therefore HEAVY and SLOW. In the search engine “racetrack,” you will not win with a party bus or a limo. You’ll look cool, but you’ll lose.
Image source: A GTMetrix test results page
To win the page speed race, you need a proper racing vehicle, which is lightweight. Race cars don’t have radios, cupholders, glove boxes, or really anything at all that isn’t absolutely necessary. Similarly, your website shouldn’t be loaded up with elaborate animations, video backgrounds, enormous images, fancy widgets, excessive plugins, or anything else at all that isn’t absolutely necessary.
In addition to decluttering your site of unnecessary fanciness and excessive plugins, you can also shed website weight by:
Reducing the number of third-party scripts (code snippets that send or receive data from other websites)
Switching to a lighter-weight (less code-heavy) theme and reducing the number of fonts used
Implementing AMP
Optimizing images
Compressing and minifying code
Performing regular database optimizations
On an open-source content management system like WordPress, speed plugins are available that can make a lot of these tasks much easier. WP Rocket and Imagify are two WordPress plugins that can be used together to significantly lighten your website’s weight via image optimization, compression, minification, and a variety of other page speed best practices.
Give it more power
You wouldn’t put a golf cart engine in a race car, so why would you put your website on a dirt-cheap, shared hosting plan? You may find it painful to pay more than a few dollars per month on hosting if you’ve been on one of those plans for a long time, but again, golf cart versus race car engine: do you want to win this race or not?
Traditional shared hosting plans cram tens of thousands of websites onto a single server. This leaves each individual site starved for computing power.
If you want to race in the big leagues, it’s time to get a grown-up hosting plan. For WordPress sites, managed hosting companies such as WP Engine and Flywheel utilize servers that are powerful and specifically tuned to serve up WordPress sites faster.
If managed WordPress hosting isn’t your thing, or if you don’t have a WordPress site, upgrading to a VPS (Virtual Private Server) will result in your website having way more computing resources available to it. You’ll also have more control over your own hosting environment, allowing you to “tune-up your engine” with things like the latest versions of PHP, MySQL, Varnish caching, and other modern web server technologies. You’ll no longer be at the mercy of your shared hosting company’s greed as they stuff more and more websites onto your already-taxed server.
In short, putting your website on a well-tuned hosting environment can be like putting a supercharger on your race car.
Drive it better
Last, but certainly not least, a lightweight and powerful race car can only go so fast without a trained driver who knows how to navigate the course efficiently.
The “navigate the course” part of this analogy refers to the process of a web browser loading a webpage. Each element of a website is another twist or turn for the browser to navigate as it travels through the code and processes the output of the page.
I’ll switch analogies momentarily to try to explain this more clearly. When remodeling a house, you paint the rooms first before redoing the floors. If you redid the floors first and then painted the rooms, the new floors would get paint on them and you’d have to go back and tend to the floors again later.
When a browser loads a webpage, it goes through a process called (coincidentally) “painting.” Each page is “painted” as the browser receives bits of data from the webpage’s source code. This painting process can either be executed efficiently (i.e. painting walls before refinishing floors), or it can be done in a more chaotic out-of-order fashion that requires several trips back to the beginning of the process to redo or fix or add something that could’ve/should’ve been done earlier in the process.
Image source: WebPageTest.org Test Result (Filmstrip View)
Here’s where things can get technical, but it’s important to do whatever you can to help your site drive the “track” more efficiently.
Caching is a concept that every website should have in place to make loading a webpage easier on the browser. It already takes long enough for a browser to process all of a page’s source code and paint it out visually to the user, so you might as well have that source code ready to go on the server. By default, without caching, that’s not the case.
Without caching, the website’s CMS and the server can still be working on generating the webpage’s source code while the browser is waiting to paint the page. This can cause the browser to have to pause and wait for more code to come from the server. With caching, the source code of a page is pre-compiled on the server so that it’s totally ready to be sent to the browser in full in one shot. Think of it like a photocopier having plenty of copies of a document already produced and ready to be handed out, instead of making a copy on demand each time someone asks for one.
Various types and levels of caching can be achieved through plugins, your hosting company, and/or via a CDN (Content Delivery Network). CDNs not only provide caching, but they also host copies of the pre-generated website code on a variety of servers across the world, reducing the impact of physical distance between the server and the user on the load time. (And yes, the internet is actually made up of physical servers that have to talk to each other over physical distances. The web is not actually a “cloud” in that sense.)
Getting back to our race car analogy, utilizing caching and a CDN equals a much faster trip around the racetrack.
Those are two of the basic building blocks of efficient page painting, but there are even more techniques that can be employed as well. On WordPress, the following can be implemented via a plugin or plugins (again, WP Rocket and Imagify are a particularly good combo for achieving a lot of this):
Asynchronous and/or deferred loading of scripts. This is basically a fancy way of referring to loading multiple things at the same time or waiting until later to load things that aren’t needed right away.
Preloading and prefetching. Basically, retrieving data about links in advance instead of waiting for the user to click on them.
Lazy loading. Ironic term being that this concept exists for page speed purposes, but by default, most browsers load ALL images on a page, even those that are out of sight until a user scrolls down to them. Implementing lazy loading means telling the browser to be lazy and wait on loading those out-of-sight images until the user actually scrolls there.
Serving images in next-gen formats. New image formats such as WebP can be loaded much faster by browsers than the old-fashioned JPEG and PNG formats. But it’s important to note that not all browsers can support these new formats just yet — so be sure to use a plugin that can serve up the next-gen versions to browsers that support them, but provide the old versions to browsers that don’t. WP Rocket, when paired with Imagify, can achieve this.
Image source: WP Rocket plugin settings
Optimize for Core Web Vitals
Lastly, optimizing for the new Core Web Vital metrics (Largest Contentful Paint, First Input Delay, and Cumulative Layout Shift) can make for a much more efficient trip around the racetrack as well.
Image source
These are pretty technical concepts, but here’s a quick overview to get you familiar with what they mean:
Largest Contentful Paint (LCP) refers to the painting of the largest element on the page. Google’s PageSpeed Insights tool will tell you which element is considered to be the LCP element of a page. A lot of times this is a hero image or large slider area, but it varies from page to page, so run the tool to identify the LCP in your page and then think about what you can do to make that particular element load faster.
First Input Delay (FID) is the delay between the user’s first action and the browser’s ability to respond to it. An example of an FID issue would be a button that is visible to a user sooner than it becomes clickable. The delay would be caused by the click functionality loading notably later than the button itself.
Cumulative Layout Shift (CLS) is a set of three big words that refer to one simple concept. You know when you’re loading up a webpage on your phone and you go to click on something or read something but then it hops up or down because something else loaded above it or below it? That movement is CLS, it’s majorly annoying, and it’s a byproduct of inefficient page painting.
In conclusion, race car > golf cart
Page speed optimization is certainly complex and confusing, but it’s an essential component to achieve better rankings. As a website owner, you’re in this race whether you like it or not — so you might as well do what you can to make your website a race car instead of a golf cart!
0 notes
Text
Winning the Page Speed Race: How to Turn Your Clunker of a Website Into a Race Car
A brief history of Google’s mission to make the web faster
In 2009, by issuing a call to arms to “make the web faster”, Google set out on a mission to try and persuade website owners to make their sites load more quickly.
In order to entice website owners into actually caring about this, in 2010 Google announced that site speed would become a factor in its desktop (non-mobile) search engine ranking algorithms. This meant that sites that loaded quickly would have an SEO advantage over other websites.
Six years later, in 2015, Google announced that the number of searches performed on mobile exceeded those performed on desktop computers. That percentage continues to increase. The latest published statistic says that, as of 2019, 61% of searches performed on Google were from mobile devices.
Mobile’s now-dominant role in search led Google to develop its “Accelerated Mobile Pages” (AMP) project. This initiative is aimed at encouraging website owners to create what is essentially another mobile theme, on top of their responsive mobile theme, that complies with a very strict set of development and performance guidelines.
Although many site owners and SEOs complain about having to tend to page speed and AMP on top of the other 200+ ranking factors that already give them headaches, page speed is indeed a worthy effort for site owners to focus on. In 2017, Google conducted a study where the results very much justified their focus on making the web faster. They found that “As page load time goes from one second to 10 seconds, the probability of a mobile site visitor bouncing increases 123%.”
In July of 2018, page speed became a ranking factor for mobile searches, and today Google will incorporate even more speed-related factors (called Core Web Vitals) in its ranking algorithms.
With the average human attention span decreasing all the time, and our reliance on our mobile devices growing consistently, there’s no question that page speed is, and will continue to be, an incredibly important thing for website owners to tend to.
How to optimize a website for speed
Think like a race car driver
Winning the page speed race requires the same things as winning a car race. To win a race in a car, you make sure that your vehicle is as lightweight as possible, as powerful as possible, and you navigate the racetrack as efficiently as possible.
I’ll use this analogy to try to make page speed optimization techniques a bit more understandable.
Make it lightweight
These days, websites are more beautiful and functional than ever before — but that also means they are bigger than ever. Most modern websites are the equivalent of a party bus or a limo. They’re super fancy, loaded with all sorts of amenities, and therefore HEAVY and SLOW. In the search engine “racetrack,” you will not win with a party bus or a limo. You’ll look cool, but you’ll lose.
Image source: A GTMetrix test results page
To win the page speed race, you need a proper racing vehicle, which is lightweight. Race cars don’t have radios, cupholders, glove boxes, or really anything at all that isn’t absolutely necessary. Similarly, your website shouldn’t be loaded up with elaborate animations, video backgrounds, enormous images, fancy widgets, excessive plugins, or anything else at all that isn’t absolutely necessary.
In addition to decluttering your site of unnecessary fanciness and excessive plugins, you can also shed website weight by:
Reducing the number of third-party scripts (code snippets that send or receive data from other websites)
Switching to a lighter-weight (less code-heavy) theme and reducing the number of fonts used
Implementing AMP
Optimizing images
Compressing and minifying code
Performing regular database optimizations
On an open-source content management system like WordPress, speed plugins are available that can make a lot of these tasks much easier. WP Rocket and Imagify are two WordPress plugins that can be used together to significantly lighten your website’s weight via image optimization, compression, minification, and a variety of other page speed best practices.
Give it more power
You wouldn’t put a golf cart engine in a race car, so why would you put your website on a dirt-cheap, shared hosting plan? You may find it painful to pay more than a few dollars per month on hosting if you’ve been on one of those plans for a long time, but again, golf cart versus race car engine: do you want to win this race or not?
Traditional shared hosting plans cram tens of thousands of websites onto a single server. This leaves each individual site starved for computing power.
If you want to race in the big leagues, it’s time to get a grown-up hosting plan. For WordPress sites, managed hosting companies such as WP Engine and Flywheel utilize servers that are powerful and specifically tuned to serve up WordPress sites faster.
If managed WordPress hosting isn’t your thing, or if you don’t have a WordPress site, upgrading to a VPS (Virtual Private Server) will result in your website having way more computing resources available to it. You’ll also have more control over your own hosting environment, allowing you to “tune-up your engine” with things like the latest versions of PHP, MySQL, Varnish caching, and other modern web server technologies. You’ll no longer be at the mercy of your shared hosting company’s greed as they stuff more and more websites onto your already-taxed server.
In short, putting your website on a well-tuned hosting environment can be like putting a supercharger on your race car.
Drive it better
Last, but certainly not least, a lightweight and powerful race car can only go so fast without a trained driver who knows how to navigate the course efficiently.
The “navigate the course” part of this analogy refers to the process of a web browser loading a webpage. Each element of a website is another twist or turn for the browser to navigate as it travels through the code and processes the output of the page.
I’ll switch analogies momentarily to try to explain this more clearly. When remodeling a house, you paint the rooms first before redoing the floors. If you redid the floors first and then painted the rooms, the new floors would get paint on them and you’d have to go back and tend to the floors again later.
When a browser loads a webpage, it goes through a process called (coincidentally) “painting.” Each page is “painted” as the browser receives bits of data from the webpage’s source code. This painting process can either be executed efficiently (i.e. painting walls before refinishing floors), or it can be done in a more chaotic out-of-order fashion that requires several trips back to the beginning of the process to redo or fix or add something that could’ve/should’ve been done earlier in the process.
Image source: WebPageTest.org Test Result (Filmstrip View)
Here’s where things can get technical, but it’s important to do whatever you can to help your site drive the “track” more efficiently.
Caching is a concept that every website should have in place to make loading a webpage easier on the browser. It already takes long enough for a browser to process all of a page’s source code and paint it out visually to the user, so you might as well have that source code ready to go on the server. By default, without caching, that’s not the case.
Without caching, the website’s CMS and the server can still be working on generating the webpage’s source code while the browser is waiting to paint the page. This can cause the browser to have to pause and wait for more code to come from the server. With caching, the source code of a page is pre-compiled on the server so that it’s totally ready to be sent to the browser in full in one shot. Think of it like a photocopier having plenty of copies of a document already produced and ready to be handed out, instead of making a copy on demand each time someone asks for one.
Various types and levels of caching can be achieved through plugins, your hosting company, and/or via a CDN (Content Delivery Network). CDNs not only provide caching, but they also host copies of the pre-generated website code on a variety of servers across the world, reducing the impact of physical distance between the server and the user on the load time. (And yes, the internet is actually made up of physical servers that have to talk to each other over physical distances. The web is not actually a “cloud” in that sense.)
Getting back to our race car analogy, utilizing caching and a CDN equals a much faster trip around the racetrack.
Those are two of the basic building blocks of efficient page painting, but there are even more techniques that can be employed as well. On WordPress, the following can be implemented via a plugin or plugins (again, WP Rocket and Imagify are a particularly good combo for achieving a lot of this):
Asynchronous and/or deferred loading of scripts. This is basically a fancy way of referring to loading multiple things at the same time or waiting until later to load things that aren’t needed right away.
Preloading and prefetching. Basically, retrieving data about links in advance instead of waiting for the user to click on them.
Lazy loading. Ironic term being that this concept exists for page speed purposes, but by default, most browsers load ALL images on a page, even those that are out of sight until a user scrolls down to them. Implementing lazy loading means telling the browser to be lazy and wait on loading those out-of-sight images until the user actually scrolls there.
Serving images in next-gen formats. New image formats such as WebP can be loaded much faster by browsers than the old-fashioned JPEG and PNG formats. But it’s important to note that not all browsers can support these new formats just yet — so be sure to use a plugin that can serve up the next-gen versions to browsers that support them, but provide the old versions to browsers that don’t. WP Rocket, when paired with Imagify, can achieve this.
Image source: WP Rocket plugin settings
Optimize for Core Web Vitals
Lastly, optimizing for the new Core Web Vital metrics (Largest Contentful Paint, First Input Delay, and Cumulative Layout Shift) can make for a much more efficient trip around the racetrack as well.
Image source
These are pretty technical concepts, but here’s a quick overview to get you familiar with what they mean:
Largest Contentful Paint (LCP) refers to the painting of the largest element on the page. Google’s PageSpeed Insights tool will tell you which element is considered to be the LCP element of a page. A lot of times this is a hero image or large slider area, but it varies from page to page, so run the tool to identify the LCP in your page and then think about what you can do to make that particular element load faster.
First Input Delay (FID) is the delay between the user’s first action and the browser’s ability to respond to it. An example of an FID issue would be a button that is visible to a user sooner than it becomes clickable. The delay would be caused by the click functionality loading notably later than the button itself.
Cumulative Layout Shift (CLS) is a set of three big words that refer to one simple concept. You know when you’re loading up a webpage on your phone and you go to click on something or read something but then it hops up or down because something else loaded above it or below it? That movement is CLS, it’s majorly annoying, and it’s a byproduct of inefficient page painting.
In conclusion, race car > golf cart
Page speed optimization is certainly complex and confusing, but it’s an essential component to achieve better rankings. As a website owner, you’re in this race whether you like it or not — so you might as well do what you can to make your website a race car instead of a golf cart!
0 notes
Text
Winning the Page Speed Race: How to Turn Your Clunker of a Website Into a Race Car
A brief history of Google’s mission to make the web faster
In 2009, by issuing a call to arms to “make the web faster”, Google set out on a mission to try and persuade website owners to make their sites load more quickly.
In order to entice website owners into actually caring about this, in 2010 Google announced that site speed would become a factor in its desktop (non-mobile) search engine ranking algorithms. This meant that sites that loaded quickly would have an SEO advantage over other websites.
Six years later, in 2015, Google announced that the number of searches performed on mobile exceeded those performed on desktop computers. That percentage continues to increase. The latest published statistic says that, as of 2019, 61% of searches performed on Google were from mobile devices.
Mobile’s now-dominant role in search led Google to develop its “Accelerated Mobile Pages” (AMP) project. This initiative is aimed at encouraging website owners to create what is essentially another mobile theme, on top of their responsive mobile theme, that complies with a very strict set of development and performance guidelines.
Although many site owners and SEOs complain about having to tend to page speed and AMP on top of the other 200+ ranking factors that already give them headaches, page speed is indeed a worthy effort for site owners to focus on. In 2017, Google conducted a study where the results very much justified their focus on making the web faster. They found that “As page load time goes from one second to 10 seconds, the probability of a mobile site visitor bouncing increases 123%.”
In July of 2018, page speed became a ranking factor for mobile searches, and today Google will incorporate even more speed-related factors (called Core Web Vitals) in its ranking algorithms.
With the average human attention span decreasing all the time, and our reliance on our mobile devices growing consistently, there’s no question that page speed is, and will continue to be, an incredibly important thing for website owners to tend to.
How to optimize a website for speed
Think like a race car driver
Winning the page speed race requires the same things as winning a car race. To win a race in a car, you make sure that your vehicle is as lightweight as possible, as powerful as possible, and you navigate the racetrack as efficiently as possible.
I’ll use this analogy to try to make page speed optimization techniques a bit more understandable.
Make it lightweight
These days, websites are more beautiful and functional than ever before — but that also means they are bigger than ever. Most modern websites are the equivalent of a party bus or a limo. They’re super fancy, loaded with all sorts of amenities, and therefore HEAVY and SLOW. In the search engine “racetrack,” you will not win with a party bus or a limo. You’ll look cool, but you’ll lose.
Image source: A GTMetrix test results page
To win the page speed race, you need a proper racing vehicle, which is lightweight. Race cars don’t have radios, cupholders, glove boxes, or really anything at all that isn’t absolutely necessary. Similarly, your website shouldn’t be loaded up with elaborate animations, video backgrounds, enormous images, fancy widgets, excessive plugins, or anything else at all that isn’t absolutely necessary.
In addition to decluttering your site of unnecessary fanciness and excessive plugins, you can also shed website weight by:
Reducing the number of third-party scripts (code snippets that send or receive data from other websites)
Switching to a lighter-weight (less code-heavy) theme and reducing the number of fonts used
Implementing AMP
Optimizing images
Compressing and minifying code
Performing regular database optimizations
On an open-source content management system like WordPress, speed plugins are available that can make a lot of these tasks much easier. WP Rocket and Imagify are two WordPress plugins that can be used together to significantly lighten your website’s weight via image optimization, compression, minification, and a variety of other page speed best practices.
Give it more power
You wouldn’t put a golf cart engine in a race car, so why would you put your website on a dirt-cheap, shared hosting plan? You may find it painful to pay more than a few dollars per month on hosting if you’ve been on one of those plans for a long time, but again, golf cart versus race car engine: do you want to win this race or not?
Traditional shared hosting plans cram tens of thousands of websites onto a single server. This leaves each individual site starved for computing power.
If you want to race in the big leagues, it’s time to get a grown-up hosting plan. For WordPress sites, managed hosting companies such as WP Engine and Flywheel utilize servers that are powerful and specifically tuned to serve up WordPress sites faster.
If managed WordPress hosting isn’t your thing, or if you don’t have a WordPress site, upgrading to a VPS (Virtual Private Server) will result in your website having way more computing resources available to it. You’ll also have more control over your own hosting environment, allowing you to “tune-up your engine” with things like the latest versions of PHP, MySQL, Varnish caching, and other modern web server technologies. You’ll no longer be at the mercy of your shared hosting company’s greed as they stuff more and more websites onto your already-taxed server.
In short, putting your website on a well-tuned hosting environment can be like putting a supercharger on your race car.
Drive it better
Last, but certainly not least, a lightweight and powerful race car can only go so fast without a trained driver who knows how to navigate the course efficiently.
The “navigate the course” part of this analogy refers to the process of a web browser loading a webpage. Each element of a website is another twist or turn for the browser to navigate as it travels through the code and processes the output of the page.
I’ll switch analogies momentarily to try to explain this more clearly. When remodeling a house, you paint the rooms first before redoing the floors. If you redid the floors first and then painted the rooms, the new floors would get paint on them and you’d have to go back and tend to the floors again later.
When a browser loads a webpage, it goes through a process called (coincidentally) “painting.” Each page is “painted” as the browser receives bits of data from the webpage’s source code. This painting process can either be executed efficiently (i.e. painting walls before refinishing floors), or it can be done in a more chaotic out-of-order fashion that requires several trips back to the beginning of the process to redo or fix or add something that could’ve/should’ve been done earlier in the process.
Image source: WebPageTest.org Test Result (Filmstrip View)
Here’s where things can get technical, but it’s important to do whatever you can to help your site drive the “track” more efficiently.
Caching is a concept that every website should have in place to make loading a webpage easier on the browser. It already takes long enough for a browser to process all of a page’s source code and paint it out visually to the user, so you might as well have that source code ready to go on the server. By default, without caching, that’s not the case.
Without caching, the website’s CMS and the server can still be working on generating the webpage’s source code while the browser is waiting to paint the page. This can cause the browser to have to pause and wait for more code to come from the server. With caching, the source code of a page is pre-compiled on the server so that it’s totally ready to be sent to the browser in full in one shot. Think of it like a photocopier having plenty of copies of a document already produced and ready to be handed out, instead of making a copy on demand each time someone asks for one.
Various types and levels of caching can be achieved through plugins, your hosting company, and/or via a CDN (Content Delivery Network). CDNs not only provide caching, but they also host copies of the pre-generated website code on a variety of servers across the world, reducing the impact of physical distance between the server and the user on the load time. (And yes, the internet is actually made up of physical servers that have to talk to each other over physical distances. The web is not actually a “cloud” in that sense.)
Getting back to our race car analogy, utilizing caching and a CDN equals a much faster trip around the racetrack.
Those are two of the basic building blocks of efficient page painting, but there are even more techniques that can be employed as well. On WordPress, the following can be implemented via a plugin or plugins (again, WP Rocket and Imagify are a particularly good combo for achieving a lot of this):
Asynchronous and/or deferred loading of scripts. This is basically a fancy way of referring to loading multiple things at the same time or waiting until later to load things that aren’t needed right away.
Preloading and prefetching. Basically, retrieving data about links in advance instead of waiting for the user to click on them.
Lazy loading. Ironic term being that this concept exists for page speed purposes, but by default, most browsers load ALL images on a page, even those that are out of sight until a user scrolls down to them. Implementing lazy loading means telling the browser to be lazy and wait on loading those out-of-sight images until the user actually scrolls there.
Serving images in next-gen formats. New image formats such as WebP can be loaded much faster by browsers than the old-fashioned JPEG and PNG formats. But it’s important to note that not all browsers can support these new formats just yet — so be sure to use a plugin that can serve up the next-gen versions to browsers that support them, but provide the old versions to browsers that don’t. WP Rocket, when paired with Imagify, can achieve this.
Image source: WP Rocket plugin settings
Optimize for Core Web Vitals
Lastly, optimizing for the new Core Web Vital metrics (Largest Contentful Paint, First Input Delay, and Cumulative Layout Shift) can make for a much more efficient trip around the racetrack as well.
Image source
These are pretty technical concepts, but here’s a quick overview to get you familiar with what they mean:
Largest Contentful Paint (LCP) refers to the painting of the largest element on the page. Google’s PageSpeed Insights tool will tell you which element is considered to be the LCP element of a page. A lot of times this is a hero image or large slider area, but it varies from page to page, so run the tool to identify the LCP in your page and then think about what you can do to make that particular element load faster.
First Input Delay (FID) is the delay between the user’s first action and the browser’s ability to respond to it. An example of an FID issue would be a button that is visible to a user sooner than it becomes clickable. The delay would be caused by the click functionality loading notably later than the button itself.
Cumulative Layout Shift (CLS) is a set of three big words that refer to one simple concept. You know when you’re loading up a webpage on your phone and you go to click on something or read something but then it hops up or down because something else loaded above it or below it? That movement is CLS, it’s majorly annoying, and it’s a byproduct of inefficient page painting.
In conclusion, race car > golf cart
Page speed optimization is certainly complex and confusing, but it’s an essential component to achieve better rankings. As a website owner, you’re in this race whether you like it or not — so you might as well do what you can to make your website a race car instead of a golf cart!
#túi_giấy_epacking_việt_nam #túi_giấy_epacking #in_túi_giấy_giá_rẻ #in_túi_giấy #epackingvietnam #tuigiayepacking
0 notes
Text
Winning the Page Speed Race: How to Turn Your Clunker of a Website Into a Race Car
A brief history of Google’s mission to make the web faster
In 2009, by issuing a call to arms to “make the web faster”, Google set out on a mission to try and persuade website owners to make their sites load more quickly.
In order to entice website owners into actually caring about this, in 2010 Google announced that site speed would become a factor in its desktop (non-mobile) search engine ranking algorithms. This meant that sites that loaded quickly would have an SEO advantage over other websites.
Six years later, in 2015, Google announced that the number of searches performed on mobile exceeded those performed on desktop computers. That percentage continues to increase. The latest published statistic says that, as of 2019, 61% of searches performed on Google were from mobile devices.
Mobile’s now-dominant role in search led Google to develop its “Accelerated Mobile Pages” (AMP) project. This initiative is aimed at encouraging website owners to create what is essentially another mobile theme, on top of their responsive mobile theme, that complies with a very strict set of development and performance guidelines.
Although many site owners and SEOs complain about having to tend to page speed and AMP on top of the other 200+ ranking factors that already give them headaches, page speed is indeed a worthy effort for site owners to focus on. In 2017, Google conducted a study where the results very much justified their focus on making the web faster. They found that “As page load time goes from one second to 10 seconds, the probability of a mobile site visitor bouncing increases 123%.”
In July of 2018, page speed became a ranking factor for mobile searches, and today Google will incorporate even more speed-related factors (called Core Web Vitals) in its ranking algorithms.
With the average human attention span decreasing all the time, and our reliance on our mobile devices growing consistently, there’s no question that page speed is, and will continue to be, an incredibly important thing for website owners to tend to.
How to optimize a website for speed
Think like a race car driver
Winning the page speed race requires the same things as winning a car race. To win a race in a car, you make sure that your vehicle is as lightweight as possible, as powerful as possible, and you navigate the racetrack as efficiently as possible.
I’ll use this analogy to try to make page speed optimization techniques a bit more understandable.
Make it lightweight
These days, websites are more beautiful and functional than ever before — but that also means they are bigger than ever. Most modern websites are the equivalent of a party bus or a limo. They’re super fancy, loaded with all sorts of amenities, and therefore HEAVY and SLOW. In the search engine “racetrack,” you will not win with a party bus or a limo. You’ll look cool, but you’ll lose.
Image source: A GTMetrix test results page
To win the page speed race, you need a proper racing vehicle, which is lightweight. Race cars don’t have radios, cupholders, glove boxes, or really anything at all that isn’t absolutely necessary. Similarly, your website shouldn’t be loaded up with elaborate animations, video backgrounds, enormous images, fancy widgets, excessive plugins, or anything else at all that isn’t absolutely necessary.
In addition to decluttering your site of unnecessary fanciness and excessive plugins, you can also shed website weight by:
Reducing the number of third-party scripts (code snippets that send or receive data from other websites)
Switching to a lighter-weight (less code-heavy) theme and reducing the number of fonts used
Implementing AMP
Optimizing images
Compressing and minifying code
Performing regular database optimizations
On an open-source content management system like WordPress, speed plugins are available that can make a lot of these tasks much easier. WP Rocket and Imagify are two WordPress plugins that can be used together to significantly lighten your website’s weight via image optimization, compression, minification, and a variety of other page speed best practices.
Give it more power
You wouldn’t put a golf cart engine in a race car, so why would you put your website on a dirt-cheap, shared hosting plan? You may find it painful to pay more than a few dollars per month on hosting if you’ve been on one of those plans for a long time, but again, golf cart versus race car engine: do you want to win this race or not?
Traditional shared hosting plans cram tens of thousands of websites onto a single server. This leaves each individual site starved for computing power.
If you want to race in the big leagues, it’s time to get a grown-up hosting plan. For WordPress sites, managed hosting companies such as WP Engine and Flywheel utilize servers that are powerful and specifically tuned to serve up WordPress sites faster.
If managed WordPress hosting isn’t your thing, or if you don’t have a WordPress site, upgrading to a VPS (Virtual Private Server) will result in your website having way more computing resources available to it. You’ll also have more control over your own hosting environment, allowing you to “tune-up your engine” with things like the latest versions of PHP, MySQL, Varnish caching, and other modern web server technologies. You’ll no longer be at the mercy of your shared hosting company’s greed as they stuff more and more websites onto your already-taxed server.
In short, putting your website on a well-tuned hosting environment can be like putting a supercharger on your race car.
Drive it better
Last, but certainly not least, a lightweight and powerful race car can only go so fast without a trained driver who knows how to navigate the course efficiently.
The “navigate the course” part of this analogy refers to the process of a web browser loading a webpage. Each element of a website is another twist or turn for the browser to navigate as it travels through the code and processes the output of the page.
I’ll switch analogies momentarily to try to explain this more clearly. When remodeling a house, you paint the rooms first before redoing the floors. If you redid the floors first and then painted the rooms, the new floors would get paint on them and you’d have to go back and tend to the floors again later.
When a browser loads a webpage, it goes through a process called (coincidentally) “painting.” Each page is “painted” as the browser receives bits of data from the webpage’s source code. This painting process can either be executed efficiently (i.e. painting walls before refinishing floors), or it can be done in a more chaotic out-of-order fashion that requires several trips back to the beginning of the process to redo or fix or add something that could’ve/should’ve been done earlier in the process.
Image source: WebPageTest.org Test Result (Filmstrip View)
Here’s where things can get technical, but it’s important to do whatever you can to help your site drive the “track” more efficiently.
Caching is a concept that every website should have in place to make loading a webpage easier on the browser. It already takes long enough for a browser to process all of a page’s source code and paint it out visually to the user, so you might as well have that source code ready to go on the server. By default, without caching, that’s not the case.
Without caching, the website’s CMS and the server can still be working on generating the webpage’s source code while the browser is waiting to paint the page. This can cause the browser to have to pause and wait for more code to come from the server. With caching, the source code of a page is pre-compiled on the server so that it’s totally ready to be sent to the browser in full in one shot. Think of it like a photocopier having plenty of copies of a document already produced and ready to be handed out, instead of making a copy on demand each time someone asks for one.
Various types and levels of caching can be achieved through plugins, your hosting company, and/or via a CDN (Content Delivery Network). CDNs not only provide caching, but they also host copies of the pre-generated website code on a variety of servers across the world, reducing the impact of physical distance between the server and the user on the load time. (And yes, the internet is actually made up of physical servers that have to talk to each other over physical distances. The web is not actually a “cloud” in that sense.)
Getting back to our race car analogy, utilizing caching and a CDN equals a much faster trip around the racetrack.
Those are two of the basic building blocks of efficient page painting, but there are even more techniques that can be employed as well. On WordPress, the following can be implemented via a plugin or plugins (again, WP Rocket and Imagify are a particularly good combo for achieving a lot of this):
Asynchronous and/or deferred loading of scripts. This is basically a fancy way of referring to loading multiple things at the same time or waiting until later to load things that aren’t needed right away.
Preloading and prefetching. Basically, retrieving data about links in advance instead of waiting for the user to click on them.
Lazy loading. Ironic term being that this concept exists for page speed purposes, but by default, most browsers load ALL images on a page, even those that are out of sight until a user scrolls down to them. Implementing lazy loading means telling the browser to be lazy and wait on loading those out-of-sight images until the user actually scrolls there.
Serving images in next-gen formats. New image formats such as WebP can be loaded much faster by browsers than the old-fashioned JPEG and PNG formats. But it’s important to note that not all browsers can support these new formats just yet — so be sure to use a plugin that can serve up the next-gen versions to browsers that support them, but provide the old versions to browsers that don’t. WP Rocket, when paired with Imagify, can achieve this.
Image source: WP Rocket plugin settings
Optimize for Core Web Vitals
Lastly, optimizing for the new Core Web Vital metrics (Largest Contentful Paint, First Input Delay, and Cumulative Layout Shift) can make for a much more efficient trip around the racetrack as well.
Image source
These are pretty technical concepts, but here’s a quick overview to get you familiar with what they mean:
Largest Contentful Paint (LCP) refers to the painting of the largest element on the page. Google’s PageSpeed Insights tool will tell you which element is considered to be the LCP element of a page. A lot of times this is a hero image or large slider area, but it varies from page to page, so run the tool to identify the LCP in your page and then think about what you can do to make that particular element load faster.
First Input Delay (FID) is the delay between the user’s first action and the browser’s ability to respond to it. An example of an FID issue would be a button that is visible to a user sooner than it becomes clickable. The delay would be caused by the click functionality loading notably later than the button itself.
Cumulative Layout Shift (CLS) is a set of three big words that refer to one simple concept. You know when you’re loading up a webpage on your phone and you go to click on something or read something but then it hops up or down because something else loaded above it or below it? That movement is CLS, it’s majorly annoying, and it’s a byproduct of inefficient page painting.
In conclusion, race car > golf cart
Page speed optimization is certainly complex and confusing, but it’s an essential component to achieve better rankings. As a website owner, you’re in this race whether you like it or not — so you might as well do what you can to make your website a race car instead of a golf cart!
0 notes
Text
Winning the Page Speed Race: How to Turn Your Clunker of a Website Into a Race Car
A brief history of Google’s mission to make the web faster
In 2009, by issuing a call to arms to “make the web faster”, Google set out on a mission to try and persuade website owners to make their sites load more quickly.
In order to entice website owners into actually caring about this, in 2010 Google announced that site speed would become a factor in its desktop (non-mobile) search engine ranking algorithms. This meant that sites that loaded quickly would have an SEO advantage over other websites.
Six years later, in 2015, Google announced that the number of searches performed on mobile exceeded those performed on desktop computers. That percentage continues to increase. The latest published statistic says that, as of 2019, 61% of searches performed on Google were from mobile devices.
Mobile’s now-dominant role in search led Google to develop its “Accelerated Mobile Pages” (AMP) project. This initiative is aimed at encouraging website owners to create what is essentially another mobile theme, on top of their responsive mobile theme, that complies with a very strict set of development and performance guidelines.
Although many site owners and SEOs complain about having to tend to page speed and AMP on top of the other 200+ ranking factors that already give them headaches, page speed is indeed a worthy effort for site owners to focus on. In 2017, Google conducted a study where the results very much justified their focus on making the web faster. They found that “As page load time goes from one second to 10 seconds, the probability of a mobile site visitor bouncing increases 123%.”
In July of 2018, page speed became a ranking factor for mobile searches, and today Google will incorporate even more speed-related factors (called Core Web Vitals) in its ranking algorithms.
With the average human attention span decreasing all the time, and our reliance on our mobile devices growing consistently, there’s no question that page speed is, and will continue to be, an incredibly important thing for website owners to tend to.
How to optimize a website for speed
Think like a race car driver
Winning the page speed race requires the same things as winning a car race. To win a race in a car, you make sure that your vehicle is as lightweight as possible, as powerful as possible, and you navigate the racetrack as efficiently as possible.
I’ll use this analogy to try to make page speed optimization techniques a bit more understandable.
Make it lightweight
These days, websites are more beautiful and functional than ever before — but that also means they are bigger than ever. Most modern websites are the equivalent of a party bus or a limo. They’re super fancy, loaded with all sorts of amenities, and therefore HEAVY and SLOW. In the search engine “racetrack,” you will not win with a party bus or a limo. You’ll look cool, but you’ll lose.
Image source: A GTMetrix test results page
To win the page speed race, you need a proper racing vehicle, which is lightweight. Race cars don’t have radios, cupholders, glove boxes, or really anything at all that isn’t absolutely necessary. Similarly, your website shouldn’t be loaded up with elaborate animations, video backgrounds, enormous images, fancy widgets, excessive plugins, or anything else at all that isn’t absolutely necessary.
In addition to decluttering your site of unnecessary fanciness and excessive plugins, you can also shed website weight by:
Reducing the number of third-party scripts (code snippets that send or receive data from other websites)
Switching to a lighter-weight (less code-heavy) theme and reducing the number of fonts used
Implementing AMP
Optimizing images
Compressing and minifying code
Performing regular database optimizations
On an open-source content management system like WordPress, speed plugins are available that can make a lot of these tasks much easier. WP Rocket and Imagify are two WordPress plugins that can be used together to significantly lighten your website’s weight via image optimization, compression, minification, and a variety of other page speed best practices.
Give it more power
You wouldn’t put a golf cart engine in a race car, so why would you put your website on a dirt-cheap, shared hosting plan? You may find it painful to pay more than a few dollars per month on hosting if you’ve been on one of those plans for a long time, but again, golf cart versus race car engine: do you want to win this race or not?
Traditional shared hosting plans cram tens of thousands of websites onto a single server. This leaves each individual site starved for computing power.
If you want to race in the big leagues, it’s time to get a grown-up hosting plan. For WordPress sites, managed hosting companies such as WP Engine and Flywheel utilize servers that are powerful and specifically tuned to serve up WordPress sites faster.
If managed WordPress hosting isn’t your thing, or if you don’t have a WordPress site, upgrading to a VPS (Virtual Private Server) will result in your website having way more computing resources available to it. You’ll also have more control over your own hosting environment, allowing you to “tune-up your engine” with things like the latest versions of PHP, MySQL, Varnish caching, and other modern web server technologies. You’ll no longer be at the mercy of your shared hosting company’s greed as they stuff more and more websites onto your already-taxed server.
In short, putting your website on a well-tuned hosting environment can be like putting a supercharger on your race car.
Drive it better
Last, but certainly not least, a lightweight and powerful race car can only go so fast without a trained driver who knows how to navigate the course efficiently.
The “navigate the course” part of this analogy refers to the process of a web browser loading a webpage. Each element of a website is another twist or turn for the browser to navigate as it travels through the code and processes the output of the page.
I’ll switch analogies momentarily to try to explain this more clearly. When remodeling a house, you paint the rooms first before redoing the floors. If you redid the floors first and then painted the rooms, the new floors would get paint on them and you’d have to go back and tend to the floors again later.
When a browser loads a webpage, it goes through a process called (coincidentally) “painting.” Each page is “painted” as the browser receives bits of data from the webpage’s source code. This painting process can either be executed efficiently (i.e. painting walls before refinishing floors), or it can be done in a more chaotic out-of-order fashion that requires several trips back to the beginning of the process to redo or fix or add something that could’ve/should’ve been done earlier in the process.
Image source: WebPageTest.org Test Result (Filmstrip View)
Here’s where things can get technical, but it’s important to do whatever you can to help your site drive the “track” more efficiently.
Caching is a concept that every website should have in place to make loading a webpage easier on the browser. It already takes long enough for a browser to process all of a page’s source code and paint it out visually to the user, so you might as well have that source code ready to go on the server. By default, without caching, that’s not the case.
Without caching, the website’s CMS and the server can still be working on generating the webpage’s source code while the browser is waiting to paint the page. This can cause the browser to have to pause and wait for more code to come from the server. With caching, the source code of a page is pre-compiled on the server so that it’s totally ready to be sent to the browser in full in one shot. Think of it like a photocopier having plenty of copies of a document already produced and ready to be handed out, instead of making a copy on demand each time someone asks for one.
Various types and levels of caching can be achieved through plugins, your hosting company, and/or via a CDN (Content Delivery Network). CDNs not only provide caching, but they also host copies of the pre-generated website code on a variety of servers across the world, reducing the impact of physical distance between the server and the user on the load time. (And yes, the internet is actually made up of physical servers that have to talk to each other over physical distances. The web is not actually a “cloud” in that sense.)
Getting back to our race car analogy, utilizing caching and a CDN equals a much faster trip around the racetrack.
Those are two of the basic building blocks of efficient page painting, but there are even more techniques that can be employed as well. On WordPress, the following can be implemented via a plugin or plugins (again, WP Rocket and Imagify are a particularly good combo for achieving a lot of this):
Asynchronous and/or deferred loading of scripts. This is basically a fancy way of referring to loading multiple things at the same time or waiting until later to load things that aren’t needed right away.
Preloading and prefetching. Basically, retrieving data about links in advance instead of waiting for the user to click on them.
Lazy loading. Ironic term being that this concept exists for page speed purposes, but by default, most browsers load ALL images on a page, even those that are out of sight until a user scrolls down to them. Implementing lazy loading means telling the browser to be lazy and wait on loading those out-of-sight images until the user actually scrolls there.
Serving images in next-gen formats. New image formats such as WebP can be loaded much faster by browsers than the old-fashioned JPEG and PNG formats. But it’s important to note that not all browsers can support these new formats just yet — so be sure to use a plugin that can serve up the next-gen versions to browsers that support them, but provide the old versions to browsers that don’t. WP Rocket, when paired with Imagify, can achieve this.
Image source: WP Rocket plugin settings
Optimize for Core Web Vitals
Lastly, optimizing for the new Core Web Vital metrics (Largest Contentful Paint, First Input Delay, and Cumulative Layout Shift) can make for a much more efficient trip around the racetrack as well.
Image source
These are pretty technical concepts, but here’s a quick overview to get you familiar with what they mean:
Largest Contentful Paint (LCP) refers to the painting of the largest element on the page. Google’s PageSpeed Insights tool will tell you which element is considered to be the LCP element of a page. A lot of times this is a hero image or large slider area, but it varies from page to page, so run the tool to identify the LCP in your page and then think about what you can do to make that particular element load faster.
First Input Delay (FID) is the delay between the user’s first action and the browser’s ability to respond to it. An example of an FID issue would be a button that is visible to a user sooner than it becomes clickable. The delay would be caused by the click functionality loading notably later than the button itself.
Cumulative Layout Shift (CLS) is a set of three big words that refer to one simple concept. You know when you’re loading up a webpage on your phone and you go to click on something or read something but then it hops up or down because something else loaded above it or below it? That movement is CLS, it’s majorly annoying, and it’s a byproduct of inefficient page painting.
In conclusion, race car > golf cart
Page speed optimization is certainly complex and confusing, but it’s an essential component to achieve better rankings. As a website owner, you’re in this race whether you like it or not — so you might as well do what you can to make your website a race car instead of a golf cart!
0 notes
Text
Winning the Page Speed Race: How to Turn Your Clunker of a Website Into a Race Car
A brief history of Google’s mission to make the web faster
In 2009, by issuing a call to arms to “make the web faster”, Google set out on a mission to try and persuade website owners to make their sites load more quickly.
In order to entice website owners into actually caring about this, in 2010 Google announced that site speed would become a factor in its desktop (non-mobile) search engine ranking algorithms. This meant that sites that loaded quickly would have an SEO advantage over other websites.
Six years later, in 2015, Google announced that the number of searches performed on mobile exceeded those performed on desktop computers. That percentage continues to increase. The latest published statistic says that, as of 2019, 61% of searches performed on Google were from mobile devices.
Mobile’s now-dominant role in search led Google to develop its “Accelerated Mobile Pages” (AMP) project. This initiative is aimed at encouraging website owners to create what is essentially another mobile theme, on top of their responsive mobile theme, that complies with a very strict set of development and performance guidelines.
Although many site owners and SEOs complain about having to tend to page speed and AMP on top of the other 200+ ranking factors that already give them headaches, page speed is indeed a worthy effort for site owners to focus on. In 2017, Google conducted a study where the results very much justified their focus on making the web faster. They found that “As page load time goes from one second to 10 seconds, the probability of a mobile site visitor bouncing increases 123%.”
In July of 2018, page speed became a ranking factor for mobile searches, and today Google will incorporate even more speed-related factors (called Core Web Vitals) in its ranking algorithms.
With the average human attention span decreasing all the time, and our reliance on our mobile devices growing consistently, there’s no question that page speed is, and will continue to be, an incredibly important thing for website owners to tend to.
How to optimize a website for speed
Think like a race car driver
Winning the page speed race requires the same things as winning a car race. To win a race in a car, you make sure that your vehicle is as lightweight as possible, as powerful as possible, and you navigate the racetrack as efficiently as possible.
I’ll use this analogy to try to make page speed optimization techniques a bit more understandable.
Make it lightweight
These days, websites are more beautiful and functional than ever before — but that also means they are bigger than ever. Most modern websites are the equivalent of a party bus or a limo. They’re super fancy, loaded with all sorts of amenities, and therefore HEAVY and SLOW. In the search engine “racetrack,” you will not win with a party bus or a limo. You’ll look cool, but you’ll lose.
Image source: A GTMetrix test results page
To win the page speed race, you need a proper racing vehicle, which is lightweight. Race cars don’t have radios, cupholders, glove boxes, or really anything at all that isn’t absolutely necessary. Similarly, your website shouldn’t be loaded up with elaborate animations, video backgrounds, enormous images, fancy widgets, excessive plugins, or anything else at all that isn’t absolutely necessary.
In addition to decluttering your site of unnecessary fanciness and excessive plugins, you can also shed website weight by:
Reducing the number of third-party scripts (code snippets that send or receive data from other websites)
Switching to a lighter-weight (less code-heavy) theme and reducing the number of fonts used
Implementing AMP
Optimizing images
Compressing and minifying code
Performing regular database optimizations
On an open-source content management system like WordPress, speed plugins are available that can make a lot of these tasks much easier. WP Rocket and Imagify are two WordPress plugins that can be used together to significantly lighten your website’s weight via image optimization, compression, minification, and a variety of other page speed best practices.
Give it more power
You wouldn’t put a golf cart engine in a race car, so why would you put your website on a dirt-cheap, shared hosting plan? You may find it painful to pay more than a few dollars per month on hosting if you’ve been on one of those plans for a long time, but again, golf cart versus race car engine: do you want to win this race or not?
Traditional shared hosting plans cram tens of thousands of websites onto a single server. This leaves each individual site starved for computing power.
If you want to race in the big leagues, it’s time to get a grown-up hosting plan. For WordPress sites, managed hosting companies such as WP Engine and Flywheel utilize servers that are powerful and specifically tuned to serve up WordPress sites faster.
If managed WordPress hosting isn’t your thing, or if you don’t have a WordPress site, upgrading to a VPS (Virtual Private Server) will result in your website having way more computing resources available to it. You’ll also have more control over your own hosting environment, allowing you to “tune-up your engine” with things like the latest versions of PHP, MySQL, Varnish caching, and other modern web server technologies. You’ll no longer be at the mercy of your shared hosting company’s greed as they stuff more and more websites onto your already-taxed server.
In short, putting your website on a well-tuned hosting environment can be like putting a supercharger on your race car.
Drive it better
Last, but certainly not least, a lightweight and powerful race car can only go so fast without a trained driver who knows how to navigate the course efficiently.
The “navigate the course” part of this analogy refers to the process of a web browser loading a webpage. Each element of a website is another twist or turn for the browser to navigate as it travels through the code and processes the output of the page.
I’ll switch analogies momentarily to try to explain this more clearly. When remodeling a house, you paint the rooms first before redoing the floors. If you redid the floors first and then painted the rooms, the new floors would get paint on them and you’d have to go back and tend to the floors again later.
When a browser loads a webpage, it goes through a process called (coincidentally) “painting.” Each page is “painted” as the browser receives bits of data from the webpage’s source code. This painting process can either be executed efficiently (i.e. painting walls before refinishing floors), or it can be done in a more chaotic out-of-order fashion that requires several trips back to the beginning of the process to redo or fix or add something that could’ve/should’ve been done earlier in the process.
Image source: WebPageTest.org Test Result (Filmstrip View)
Here’s where things can get technical, but it’s important to do whatever you can to help your site drive the “track” more efficiently.
Caching is a concept that every website should have in place to make loading a webpage easier on the browser. It already takes long enough for a browser to process all of a page’s source code and paint it out visually to the user, so you might as well have that source code ready to go on the server. By default, without caching, that’s not the case.
Without caching, the website’s CMS and the server can still be working on generating the webpage’s source code while the browser is waiting to paint the page. This can cause the browser to have to pause and wait for more code to come from the server. With caching, the source code of a page is pre-compiled on the server so that it’s totally ready to be sent to the browser in full in one shot. Think of it like a photocopier having plenty of copies of a document already produced and ready to be handed out, instead of making a copy on demand each time someone asks for one.
Various types and levels of caching can be achieved through plugins, your hosting company, and/or via a CDN (Content Delivery Network). CDNs not only provide caching, but they also host copies of the pre-generated website code on a variety of servers across the world, reducing the impact of physical distance between the server and the user on the load time. (And yes, the internet is actually made up of physical servers that have to talk to each other over physical distances. The web is not actually a “cloud” in that sense.)
Getting back to our race car analogy, utilizing caching and a CDN equals a much faster trip around the racetrack.
Those are two of the basic building blocks of efficient page painting, but there are even more techniques that can be employed as well. On WordPress, the following can be implemented via a plugin or plugins (again, WP Rocket and Imagify are a particularly good combo for achieving a lot of this):
Asynchronous and/or deferred loading of scripts. This is basically a fancy way of referring to loading multiple things at the same time or waiting until later to load things that aren’t needed right away.
Preloading and prefetching. Basically, retrieving data about links in advance instead of waiting for the user to click on them.
Lazy loading. Ironic term being that this concept exists for page speed purposes, but by default, most browsers load ALL images on a page, even those that are out of sight until a user scrolls down to them. Implementing lazy loading means telling the browser to be lazy and wait on loading those out-of-sight images until the user actually scrolls there.
Serving images in next-gen formats. New image formats such as WebP can be loaded much faster by browsers than the old-fashioned JPEG and PNG formats. But it’s important to note that not all browsers can support these new formats just yet — so be sure to use a plugin that can serve up the next-gen versions to browsers that support them, but provide the old versions to browsers that don’t. WP Rocket, when paired with Imagify, can achieve this.
Image source: WP Rocket plugin settings
Optimize for Core Web Vitals
Lastly, optimizing for the new Core Web Vital metrics (Largest Contentful Paint, First Input Delay, and Cumulative Layout Shift) can make for a much more efficient trip around the racetrack as well.
Image source
These are pretty technical concepts, but here’s a quick overview to get you familiar with what they mean:
Largest Contentful Paint (LCP) refers to the painting of the largest element on the page. Google’s PageSpeed Insights tool will tell you which element is considered to be the LCP element of a page. A lot of times this is a hero image or large slider area, but it varies from page to page, so run the tool to identify the LCP in your page and then think about what you can do to make that particular element load faster.
First Input Delay (FID) is the delay between the user’s first action and the browser’s ability to respond to it. An example of an FID issue would be a button that is visible to a user sooner than it becomes clickable. The delay would be caused by the click functionality loading notably later than the button itself.
Cumulative Layout Shift (CLS) is a set of three big words that refer to one simple concept. You know when you’re loading up a webpage on your phone and you go to click on something or read something but then it hops up or down because something else loaded above it or below it? That movement is CLS, it’s majorly annoying, and it’s a byproduct of inefficient page painting.
In conclusion, race car > golf cart
Page speed optimization is certainly complex and confusing, but it’s an essential component to achieve better rankings. As a website owner, you’re in this race whether you like it or not — so you might as well do what you can to make your website a race car instead of a golf cart!
0 notes