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Will Amazon Overtake Google in Education Sector?

Well, this question is difficult to answer. The battle between the top edtech giants: Apple, Google, and Amazon for the first position in the education sector is at the highest peak.

In 2019, Amazon outperformed Google (Alphabet) sales and secured second place, next to Apple. This popular global e-commerce giant has been playing a few cards to make more progress in the Indian market.

Other than running the e-commerce marketplace and AWS cloud services, Amazon entered into grocery vertical and is focusing on Amazon Prime Video. Presently, the Jeff Bezos(Founder, Chairman, CEO and President of Amazon) -drove organization is entering another domain with the dispatch of its first edtech application.

Amazon launched its first edtech product for Indian Market in mid-2019 and it has already been installed a thousand times.

Amazon entered the edtech market by launching an app for IIT JEE preparation: JEE Ready.

Currently, this app is available only on Android devices.

Planet Web Solutions noted that JEE Ready app is very beneficial for the preparation of the Indian engineering test: IIT JEE.

This app will allow the students to take an All India Mock test for free and this test is designed by the highly-experienced faculty members.

The students can go through the mock tests and submit their answers for review and results. Then the results will be compared to scores achieved by other users to determine the strength areas and weak subjects.

As indicated by DataLabs by Inc42, there were 3,500 edtech new businesses in India in 2018. Somewhere in the between 2014 and 2018, 182 edtech new businesses were financed with a sum of $1.34 Bn, so the financial specialist interest has stayed high for edtech, and this could clarify Amazon's entrance regardless of the considerable list of contenders.

Google VS Amazon

Google:- Google gained popularity in the educational setting because of the low-cost factor. The tech giant offered minimal cost devices and free software to schools, making it simple for classrooms to replace laptops and iPads for Chromebooks. Google is so affordable that it has saturated education.

Amazon:- Amazon is also providing plenty of products at an economical cost. By productively warehousing and dispatching physical and digital products, Amazon has changed how individuals shop. They are likewise changing how school areas make their purchases.

The Amazon promise to make the shopping experience a simple one for school districts, instructors/teachers and even guardians who fear the class kickoff disorder of getting school supplies, has prodded purchasers to reevaluate who their favored seller may be.

Based on the current scenario, Amazon can become the market leader in providing a pool of educational resources to the educational industry.

As per National Education Policy drafted by the Indian Government, technology will play a major role in improving the education system of our country. Because of this strong relationship between technology and education, we have invented School Management Software which will allow the schools/colleges/educational institutions/coaching centers to manage their day-to-day major tasks smoothly.

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