#please just create videos about what makes you happy. don't try to appeal to advertisers. make a 4 hour video about a jrpg no one has ever

[nightswithkookmin]

RE HOW BIGHIT MARKETS BTS

Thanks for the question dear.

Marketing is for a lot of things but in BTS's case, I'd say the primary goal of marketing them is to expose the entire group and or the individual members to an audience, a particular audience at a time, to brand them in a way that makes them appealing to that target market- to put it simply.

During one of the recent run episodes, when Jimin performed his dance from Serendipity- which I must say, God he is breathtakingly beautiful when he dances. Serendipity and the choreo is my weakness. If I see anything better than that- hold on, there's filter too. Ayayaya.

Stream Serendipity and Filter🔪

Oh and did y'all see JM's bit in Film out? Omg! I'm afraid I'd have to fly to South K to kiss his talented ass morning, afternoon, evening.

Who's coming?

Anywho, when Jimin performed Serendipity on Run and suggested that was the dance the staff was performing, the members- cough RM, quickly pointed out how he was plugging, self promoting (to Run's target audience)

Run has a different demographic.

When Suga talked about them not being funny on their Let's BTS show on KBS the Host pointed out how they were actually funny in their Run episodes.

A lot of Army(who are already fans of BTS or each individual member) watch Run but not all who watch Run are Army or even listen to BTS songs. So any performance of an individual's music or choreo would attract such a 'unique' viewer who might go on to become that member's stan or bias etc.

Similarly, when a member embarks on a solo project they are exposed to a new or unique audience. That's where most of the solo stans come from.

For V, his fanbase are not just made up of people who enjoy him as a musician but as an actor as well.

He has a strong fanbase in SK outside of 'Army' because of his exposure to the Korean market beyond BTS and this comprises of his musical collaborations with Korean Artists and film companies such as his OST Sweet Night on the series Itaewon class.

It's the same with Suga and IU, his Agust D mixtapes which draws in audiences that are not necessarily into boybands, RM's Mono whixh attracts strong hiphop fans, Jimin's dance collaborations with Taemin for example and his contemporary dance performance which attracts people in the world of contemporary dance and ballet- point in case the black swan performance at the end of the year, Jin and Hobi's MCing etc.

All these projects exposes them to unique audiences and markets outside of Army or BTS's own fanbase.

And I think the best way to understand how this is important or how this affects BigHit's marketing approach is to look at their recent YouQuiz interviews.

Jimin, Jhope and JK were paired to attract aspiring dancers or persons who want to be dancers and learn from these three dance leaders of BTS- or at least they were paired to appeal to them in my opinion.

Tae and RM were equally paired to appeal to creatives and creative minds and persons who are more into composing and writing lyrics and are full of passion and musical geniuses.

Jin and Suga were paired to appeal to mature audiences.

Ten out of ten when any pair is paired in BTS it is for marketing reasons to appeal to certain fanbase or audiences and are often strategic moves unless of course it's to balance things out to not create the impression they are promoting subunits within the group in furtherance of the BTS kumbaya agenda- Team over units or solos.

So Jikook are not gonna be allowed to sit together all the time even if they want to, neither would JinKook, or Sope.

They shake and reshuffle sometimes.

And like Tae said in his 2018 VLive, the company decides who they collaborate in or what market to promote them in.

Tae was allowed to collaborate with Adora on his Chrismas song but not Jimin- which to me is very homophobic but it goes to show the company has a say in who they work with and most importantly which market they work in.

For JK, he's been working his way within the American marke and building a strong fanbase internationally from his English covers of Justin Bieber, Troye Sivan, to his collaboration with Charlie Puth, and most recently Jason Derulo in Savage love- that's a lot of English speaking fanbase he's attracting and appealing to outside of Army.

Tae's English mixtape would achieve a similar feat and draw in a lot of English speaking fans.

Bts did the same with dynamite and coldplay's Fix you.

So by allowing JK to work with renowned Japanese Artists and film companies, collaborating and composing original sound tracks for them such as his Your eyes tell OST, Film out, etc. he is appealing to and drawing in a Japanese audience.

As Hobi explained in his 2019 January Vlive, their mixtapes, solo projects, collaborations with Artists outside of BTS are all ways for them to expand their fanbase individually and build their portfolio.

And these new fans are mostly going to be solo stans who stan him for his music composing abilities but of course some may fall in love with BTS as well and go on to become Army so it's a win win situation.

WOULDN'T THE OTHERS OBJECT

Yes and no.

As long as the company isn't pushing him as a soloist outside of BTS and creating a separate brand with him outside of BTS's own brand I don't think the boys would object to it.

That was the problem they had/have with Jikook. In my opinion.

The company branding Jikook, distinctifying them from the group as a 'couple' subunit, selling their chemistry to fans and advertisers really doesn't and didn't sit well with the group. AT ALL.

In my opinion of course.

You can't create a brand within a brand.

It goes against Bang PD's own objective of prioritizing the team over all else which is what sold the members in the first place.

I just think in JK's case, since 2020, they are just trying to help him find himself and his bearing and his purpose.

He's been trying to find himself since 2020 and he'd talked about losing his passion and had had his passion hijacked and commercialized by the company.

He used to say he didn't know what he was going to do with himself and his life and career after BTS- having him work on music videos, directing, composing, reading these are all ways that they are doing right by him if you ask me.

They are helping him not trying to push their own agendas- which is not to say they might not change their minds about it in the future.

JK is an artist being managed by the company and they owe a duty to him to make the right business decisions for him with his consent- can't stress on the consent bit enough.

Personally, I'm happy about Japan because they are and are shaping out to be queer friendly and have a bit of progressive laws and conducive environments for queer artists to flourish in- if coming out would ruin their careers that's one less worry.

Which by the way I hate anyone who peddles this 'coming out will ruin their careers' nonsense because I can tell you one hundred percent that that is rooted in homophobia and it's not OK.

Don't tell that to no queer people shut up. You are not helping.

I know some say that out of genuine concerns for the boys but PLEASE DON'T. Don't use fear to keep queer people hidden and out of sight. Don't promote closet safety. Rhetorics like that only perpetuate queer invisibility and homophobia- do I need to spell it out to your liberal homophobic ass?!

Coming out is entirely up to them regardless of the risk you think is involved. If they want to take it. They'll take it. It's their choice to make regardless of whatever consequence.

That there are or should be consequences is a problem in of itself.

I don't want to hear 'if JK comes out he's been stupid and reckless and putting Jimin's career at risk'

'If he loves Jimin he wouldn't come out'

Go ahead kiss it😌

If he wants to stay closested respect it. If he wants to come out RESPECT IT TOO.

Support him either ways goddammit!

Y'all gone get me bothered like that huh.

JK POTENTIALLY WITHOUT JIMIN

They both have different career objectives.

I know Jimin says JK is imitating him but chilee JK is his own person. Lol.

Jimin plays too much.

He has his own aspirations.

In 2014 Jimin posted this Christmas song he did with JK. In 2020 he posted his own Christmas song without Jk.

It's not hard to see where his interests in music lie as a musician.

JK covered We don't talk anymore by himself and later did a collaboration with Jimin on the same song. He's done Fools with RM- see where I'm going with this?

Suga said he was more likely to write pop songs for JK but write dance songs for Jimin.

Jk said in the Be interviews bang PD advised him to consider dance performances when writing songs as he himself is a dancer too and need to incorporate in his compositions.

They are two distinct artists and at some point it would become necessary to brand, promote and encourage their uniqueness in their professional lives. They don't got to be tethered to each other all the time.

Personally, I don't think BigHit would want to push official subunits within BTS- yet and it's inclination towards Jikook have always been because of their marketing appeal rather than to further a career objective for both of them.

This goes back to the pairing objectives I talked about earlier. If they are going to pair Jikook professionally as an official subunit within the group it wouldn't be because they are a couple and ought to be together all the time but because it is smart for them to do so business wise.

If their pairing isn't commercially profitable they won't be paired at all- unless of course Jikook themselves want and request to be paired in that way. Know what I mean?

They each signed separate contracts with the company from day dot. They didn't sign on as a unit.

Whether or not they've decided they are a package deal I cannot say- yet, as their new contract just came into effect.

We would have to observe how they are being handled by the company going forward.

HE'D NEVER DO IT WOULD HE

Come now sis...

It's not like he's leaving Jimin😅

Jimin and Jhope were equally sent to Japan for promotion purposes without JK.

Out of all seven, Namjoon is the most promoted member in the international Market not just because he speaks English but because he is often made the spokes person for the group in interviews, at awards straight up to the UN.

Look how happy they all were and how chatty they were at the KBS Let's BTS interview.

I mean they all talked about it. About how they can't say much on foreign forums and often step into Namjoon's shadows.

RM is the most recognized and dare I say the most liked member out of all seven in the international market outside Army and their music profession.

In Japan they all have a chance to be front and center at interviews etc.

It just so happens that JK as it stands is the one member pushing to build a portfolio within that market.

Let's pray he gets mainstream and build a strong presence within the music industry there because we all know he's gonna drag Jimin up there with him😏

Just pay attention to the songs he's written and the parts Jimin sings in them- he makes Jimin shine on those songs.

They have so much potential my God.

Let's support them individually and as a unit.

I purple you and sorry I had to respond here.

Stay gold. Let's keep supporting and rooting for our guys.

Signed,

GOLDY