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Website Improvements For A Post-COVID-19 Sales Boost

COVID-19 has caused an extended slump for several businesses round the world. But there are hidden positives – it's also created a chance for companies to specialise in digital housekeeping like website improvements, so as to supply a far better online service. This effort now could end in a rise in potential buyers when work and buying behaviours return to ‘normal’.

 Can your business benefit of this opportunity? Absolutely.

 There is likely tons that you simply can do to boost your website. And not just from the attitude of Google, to extend your search rankings. These improvements also will benefit your customers. Your website won't be quite as user-friendly as you think that , which can hurt your ability to form sales.

 Here professional website developer in California gives some tips website improvements you'll do to encourage a post-COVID-19 sales boost.

 Improve page load times

The first thing that each business website owner must believe when it involves website improvements is page loading speed. you may think that this happens automatically – surely all websites load relatively quickly, right? Well, the solution is not any . And page speed has a huge effect on your site.

 Not only may be a slow page load during a ll|one amongst|one in every of"> one among the foremost common factors in a visitor leaving your site, but it also features a big impact on how well your website is ranked by Google and other search engines. In essence, having a slow-loading website causes you to harder to seek out and causes you to more likely to place off customers.

 here Magento website designer in California is explain many ways you'll improve page load times. Some are simple and may be wiped out minutes employing a WordPress plugin, like condensing image file sizes. you'll also take more drastic steps like changing your hosting provider to a fanatical cloud server, to permit more bandwidth.

 Freshen up your written content

Are you within the habit of rarely updating the written content on your site? you would possibly have assumed that as long because the content is readable and optimized, there's no urgent reason to spend longer thereon . In fact, written content is a very important think about the success of your site – and SEO research suggests that it’s extremely worthwhile to clean up your content.

 Review the content currently on your site employing a simple content audit checklist. Any content where you're making sales (products, services) should be short, succinct and punchy – don’t fall under the trap of being too wordy. search for places to update facts, links, and keyword optimization.

 Some websites still make the error of cutting corners by using written content from someone else’s site – this might be a supplier, or maybe worse, a competitor. Duplicate content may be a big no-no with Google. You run the danger of the affected URLs not being shown in search results.

 Experiment with CTA button colours

The simplest detail, like changing the color of a CTA button, can have an enormous impact on your website. Ultimately you would like your button to be clicked, and there’s often tons of specialise in button microcopy – but the color are often equally as important. That’s why it’s high on the list of website improvements.

 Different colours work better counting on your industry and audience, so it’s an excellent idea to follow this recommendation and test multiple different colour options until you discover the one that's best .

 Offer better customer service options

Over the course of the COVID-19 pandemic, electronics retailer Currys PC World found themselves in predicament over challenges concerning their customer service. Frustrated shoppers were finding it impossible to urge through on busy phone lines, and even getting disconnected or receiving poor customer service once they did get through.

 To avoid similar problems for your business, it’s an excellent idea to feature live chat customer service to your website. This helps customers affect their issues and luxuriate in a far better experience together with your brand. you would like to be prepared for a way to handle an uptake in orders as businesses reopen – and one among the simplest ways to try to to so is to enhance your customer service options.

 Add more images and videos

It can't be overstated just how important images and videos are when it involves making sales through your site. Having great written content isn’t enough. If customers can’t come to a store to ascertain a product face to face , they're going to still want to be ready to get an honest check out what they’re considering. Images and videos really help with buying decisions.

 If a customer can’t see a photograph of a product on your site, they're going to go elsewhere to seek out one. attempt to get pictures of your products from a good sort of angles and, if possible, in several use cases or settings. this may allow customers to urge something closer to the in-store experience of really watching a product.

 Invest in targeted advertising

When you consider website improvements, Magento expert in California recommends it’s important to believe the methods you employ to earn traffic also . Now might actually be the right time to take a position in paid advertising – specifically because the challenges surrounding COVID-19 have forced many businesses to scale back their marketing spend and there’s less competition.

 In fact, nearly 70% of companies believe that they're going to got to decrease their advertising spend in 2020. If your company wants more customers and you think within the ability of your website to convert, check out digital ads now while many industries will have a lower cost per click.

 But in fact , you don’t want to easily spend your money blindly. to form the simplest use of your ad campaigns, first consider which platform will best fit your needs. Google Ads is that the natural choice, but if your company offers particularly visual or eye-catching products or services, you would possibly find that social media advertising would be more beneficial.

 Many businesses decide to use the amount following COVID-19 to assist their finances recover . Applying these and other website improvements can make sure you have the most effective chance of doing exactly that.

[webdevelopersinelogix]

Reasons Why You Need Your Website Redesign Today!

Having a web presence is extremely important recently but unfortunately not all websites are created equal. Having an excellent looking website is extremely important but you furthermore may got to have all the important ingredients so it's an efficient medium to extend online sales and generate online leads. Website designer in California suggests that it's important to think about your Website Redesign.

 A redesign won't necessarily mean a huge overhaul, it could just be a couple of tweaks here and there to maximise your websites potential!

 It’s Not Mobile Friendly / Compatible (Responsive Webdesign)

 This is one among the main problems most of the people have with their websites today. With technology changing all the time, the way people view websites has changed. Having a site that appears and operates well only on a personal computer isn’t ok for the online anymore.

 The rapid rise of the smart phone has meant most of the people are now viewing websites using an iPhone, iPad or Android device. Mobile is very crucial to local service-based industries, like Mechanic services, as an example. Someone in need of emergency roadside service is nearly certainly getting to look for a local business using their mobile device.

 Depending on how old your website is, it'd just not be mobile compatible or mobile friendly. With users occurring Facebook, Twitter, Google+ and other social media applications on their phone recently, they're more likely to see out your website on their smart phones also – the very fact is that if you aren’t optimized for mobile you’re ultimately losing sales. Research shows that 57 percent of mobile users will abandon your website if it takes quite 3 seconds to load and 30 percent will abandon a sale transaction if the cart isn’t optimized for mobile devices.

 You’re Not Getting The Results you wish

 Have you had a web site created and had no response from it? Perhaps you’re skeptical about whether having a web site is worthwhile and are disillusioned about having one within the first place. Website agency in California recommends that a correctly designed website is usually a useful marketing tool and it’s important to own a web site which generates customers.

 White Gold Technologies can arrange a totally free evaluation of your website, and suggest ways to make sure your site reaches the shoppers you deserve.

 Your Website Is quaint and Outdated

 If your website is old then it'd just look outdated and rancid. A redesign can renew interest in your business and generate a buzz about your services and products. a brand new website design are often relaunched and promoted on social media and provides people a reason to go to your website.

 Unfortunately, roughly 75% of individuals will (rightly or wrongly) judge the credibility of a business based solely on the planning of your website. And in fact you would like to seem credible at the very least!

 If your website looks old or outdated, then your potential customers and clients are just a few of clicks faraway from seeing a competitors website which looks more professional, and going with them rather than you.

 You’re Not Incorporating Social Media to assist Market Your Business

 If your website isn’t incorporating social media in some form then you’re behind the days (and presumably behind your competitors). Social media provides provides you with the chance to grow relationships together with your target market. Your fans, followers, and connections are people that know your organization, have likely done business with you within the past, and can be possibly to inform their friends about your business. Your website redesign will make it easier for people to attach with you socially and more importantly spread the word about your businesses and services via social networks.

 You Want Greater Control Over Your Website

 Do you have a web site which just ‘sits there’? does one have the power to update your website whenever you wish?

 Then maybe you wish a Content Management System.

 A Content Management System, or CMS, allows you to update your website along with your latest offers, add and edit content, plus far more , whenever you want. Keeping customers and website visitors engaged is one among the foremost important things so Website designer in USA recommends that frequently updating your website allows you to try and do this.

 With a Content Management System, you'll also keep track of which pages on your site are performing better than others, keep track of which products and services people are more curious about and see how your website is performing online.

 The things you'll do with a CMS are almost endless and more importantly it puts you in complete control, and may assist you build you business and grow looking on the trends of your customers.

[webdevelopersinelogix]

E-commerce Website UI/UX Design Mistakes to Avoid

These days there are multiple E-commerce websites sprouting round the web. the benefit with which a driven entrepreneur can realise his dream of selling his product has allowed the industry to mushroom exponentially. Though there are many pitfalls with multiple start-ups falling to get any revenue and subsequently shutting shop.

 Designing UI/UX is basically a problem-solving approach specific to web design, which involves assessing known aspects of issue and identifying the more ambiguous or peripheral factors that contribute to the conditions of a haul. Failing fast during a test group and environment is that the best way to achieve the specified design for interface and user experience (UI) and (UX).

 If for brick and mortar store it had been location, location, location and store, store and store for e commerce it's UI, UI and UI and UX, UX and UX.

 Here eCommerce website designer in California explain that How to spot that if your UI/UX design is hurting your e commerce business

 High Bounce Rate – Bounce rate means the proportion of visitors to a specific website who navigate off from the website after viewing just one page. A high bounce rate indicates that shoppers aren't finding what they need or need once they visit product pages on your site. consistent with Conversion Voodoo, an average bounce rate is about 33% for e-commerce sites. They recommend adding highly detailed product descriptions with many information to stay customers engaged.

 Shopping Cart Abandonment – Customers place an item in their cart, then again they leave without completing the checkout process. this is often a standard, troubling problem for online retailers.

One of the main problems why some E-commerce websites aren't ready to attract customers is right down to the UI & UX offered. So here portal developer in California gives a list of common mistakes to avoid :-

 Creating a complex Navigation interface :

The navigation interface of any E-commerce website should be simple and intuitive for a user to know and immediately acquire. It should provide multiple filters and type options to let the user drill right down to the merchandise he's searching for and also include a comprehensive search option. A breadcrumb navigation should be included to always let the user know where they're located and to produce easy navigation route out of the present page.

 Poor quality images and products descriptions.

A bad quality product description would generally be suffering below issues.

 1. The product images are poor quality or take too long to load.

2. The descriptions are vague or incomplete (e.g., they lack clear specifications).

3. There is no call to action encouraging the buyer to shop for .

4. You are missing a chance to showcase related content that might entice the viewer to remain on your site.

5. A good quality product description and image ensures that

6. Descriptions are accurate, complete and interesting .

7. Product images are clear and show all important details.

8. Content includes enough information for consumers to create a direct decision.

9. Related/similar content is displayed on the page, giving visitors additional options.

10. How to spot that if your poor quality images and products descriptions are hurting your e commerce business

  11. 2Negative Customer Reviews – it are often eye-opening to get what percentage negative reviews specialise in inaccuracies in product descriptions. they could look something like this:“What I received wasn’t in the least what I expected. the outline for the shoes said scarlet but they're basically maroon.”“The sizing on this shirt runs so small, I had to return it and find one TWO SIZES UP! What’s the deal?”

 12. Refunds and Returns – one in all the foremost common reasons customers raise their a refund is because the merchandise image and outline didn’t match the fact. And that’s not only one sale you’re losing. It’s all the longer term sales from that customer.

 Missing contact information

In its second annual survey, the 2015 B2B Web Usability Report, 51 percent of respondents indicated that “thorough contact information” was the key website element missing from most websites. An astonishing 98 percent of respondents said that “No Contact Information / Phone Number” would cause them to go away the web site (44 percent) or be so annoyed that they could leave the web site (54 percent).

Not including forum for users or Q&A section

Q&A is user-generated content (UGC). And Google favors UGC (text format, not yet video format) in its search results. Many retailers and makes see a 2:1 ratio of inquiries to reviews and for a few merchants this ratio are often much higher. Since Q&A acts as a living FAQ doc on your product page, it naturally generates an abundance of keywords. confirm your content is visible to Google; indexed directly on your pages.

The Q&A content is evergreen on one’s site, giving visitors key information to drive conversion. additionally , when a consumer receives an email after the question she asks has been answered, conversion rates between 10 to 40 percent from that answer notification email are typical

 Not specializing in the product details :

A user tends to trust a web site more when the product page offers a full description of the product. It also helps the user make a choice when multiple images are included and detailed reviews from other users are provided. albeit your store prices are lower, a user are going to be averse to form a sale if the main points of the products aren't correct. When related products are displayed and sharing options are provided there's a greater chance of diverting more traffic to other products and your site generally.Not-Focusing-on-the-product-details

 Confusing Content with Call to Action links :

Every Call to Action link should be prominent and separated from content using white-spaces, colors, and size this enables a user to ascertain subsequent step to follow during a glance. Call to Action links shouldn't have ambiguous titles but instead accurately describe subsequent step briefly (ex- pre-order). Primary and secondary Call to Action links should be clearly differentiated as as an example ‘Checkout’ and ‘continue shopping’.

 Complicated Checkout process :

The checkout process for any E-commerce site should be streamlined. The user should be ready to clearly see the cart from every page of the website. The Cart should include all fees including shipping to get rid of any ambiguity and will allow customers to put an order without creating an account. the entire process should be designed to make sure fastest completion time.

 To Improve Your Checkout Process:

Make checkout mobile-friendly

Use a progress indicator

Be generous with payment options

Don’t require membership or login

 Put security measures everywhere: a number one reason for abandonment may be a distrust of payment security. As online retailers, we'd like to form sure that each step of the checkout process features trust signals — indications that the customer’s payment information is totally secure. the strategy of assurance you provide isn't as important because the proven fact that you're providing assurance. as an example, few people have heard about “thawte” (Teleflora’s badge), but they know what “secured” means, and that they know what a padlock indicates. Further, they know that that sort of symbol usually means there are security measures in place on website. this offers them the boldness that they have to go forward with the purchase.

Request only the essential information: Endlessly filling out forms is that the bane of the many internet buyers . They don’t enjoy it. In fact, generally speaking, the less you invite , the more they're going to be likely to shop for

To-Improve-Your-Checkout-Process

 Hidden Fees

Hidden fees especially when it's not an industry trend will end in trust issues by customers and is usually bad customer service. Like in financial industry fixed percentage of investments are marked as fees but generally not mentioned upfront. Sometimes on websites taxes etc aren't added to products but appear only payment is to be made. this will end in no repeat customers and bad word of mouth which may be lethal for the survival of the beginning up.

 Big screen, small screen

It is always advisable to possess a mobile apps for your website except for begin and little eCommerce businesses this might mean overhead costs in maintaining apps also as websites for mobiles and desktops. Most of the websites are created to be rendered on Desktops but with proliferation of smart phones also as smart phones becoming the first source or device for surfing a begin must make sure that its websites are rendered effectively and efficiently on both the mediums.

 Customer don't know what to try to to :

According to the Woocommerce developer in California, most users stick around but 59 seconds. So, if you don’t capture a users attention in but a moment , you’ve lost them. Basically, if you haven’t generated interest or made a dig in 59 seconds, then customers wouldn't know what to try to to and can leave website permanently .

 No Mention of Shipping & Return Policy, and get in touch with Information :

Prominent display of the Website’s shipping & returns policy Instils a way of trust within the customer as there's no ambiguity on any of the terms of the transaction. Also the customer is emboldened that on encountering any problem he can easily contact the corporate support to resolve the difficulty when the contact information is displayed in an accessible place.

  No matter the quantity of cash spent on SEO, SMO, and other marketing initiatives, if a web site doesn't follow the above tips then it's doomed to failure from the beginning . the most important Marketing tool is word of mouth and an honest UI & UX facilitates this and helps any entrepreneur to realize his dream.

[webdevelopersinelogix]

Most Useful E-commerce Trends of 2020

Most Necessary Ecommerce Trends

 • Mobile-friendly website

• High definition product images

• type of product images

• Brand identity

• Customer service

 Most Useful Ecommerce Trends in 2020 given by eCommerce website developer in USA.

 1. Use Chatbots & AI

Interacting with customers is one among the good ways to understand what they have in order that you'll sell them the correct product. consistent with popular surveys, customers connect with companies that give them a decent shopping experience. In such a case, chatbots are the most effective solution because it comes under an automation process they're emerging tons as an important component within the way forward for online business.

 What you'll do?

You can install a live chatbot on your eCommerce store from ‘’tawk.to’’ where you'll check in for free of charge .

Installing a live chatbot on your site will welcome the visitor with a gorgeous greet. this may also make goodwill for your brand ahead of the user. A live chatbot can handle a significant load to interact with the customer directly and show them the proper product & services.

 2. Augmented Reality (AR)

It will be an excellent experience for patrons in your online shopping site if they will check how a product will look in its actual place. AR technology can really help in bringing such an innovative feature to your site. As shown within the below picture, customers can actually check how a product will look during a particular place, just by using their smartphone.

 What you'll do?

According to the newest trends of eCommerce, store owners should definitely integrate the feature of AR for his or her customers. If you would like them to get a product. Where most of the opposite eCommerce sites are lacking this feature, you'll stand out differently from competitors within the online market by adding Augmented Reality.

 3. Optimize your Voice Search to Follow Customer Intent

With the invention of advanced voice search tools like Alexa, Google Assistant, Apple Siri, etc, the longer term of e-commerce trends is more tending towards voice search instead of typing and checking out any product or service online. When searching your products on voice search, customers mostly use local language and expect relevant results for what they looked for and if your products are optimized with relevant keywords, then you'll definitely get a click.

 What you'll do?

People mainly choose long search queries, while using the voice search features, therefore to optimize your product pages for voice search, you ought to ask eCommerce SEO services company to specialise in long-tail keywords & phrases that are presumably to be searched by internet users.

 For example- If you've got a black leather sofa as a product, then rather than employing a “black sofa’” as a keyword you'll choose a “black leather sofa for drawing room”, “soft black leather sofa” or “black sofa with cushions”.

 According to top eCommerce website designer in USA, voice search is evolving as effective eCommerce trends 2020 and it can become a crucial factor for eCommerce success within the future.

 4. Direct to Customer (D2C)

D2C may be a method, where the middleman (wholesaler distributor, retailer) between the manufacturer and consumer gets excluded. This features a lot of benefits like isolating extra charges from the merchandise , providing products at an economical rate, avoiding any piracy on a product, etc.

 People will certainly buy the merchandise which costs them the smallest amount amount and this can be possible today for you if you run your e-commerce business with the D2C model. Nowadays, e-commerce stores are offering a product at a lower rate than other websites, are likely to urge more sales. This 2019 e-commerce trend goes to be one among the emerging factors for eCommerce growth in 2020.

 What you'll do?

Opt a D2C business model, where middleman between manufacturer and consumer won't present and your customer will get their product directly from the trusted manufacturer at a price which will be affordable than other websites.

 5. Customize your Products

It is always suggested to sell the precise product your customer wants, but why should customers search the entire online store for that one product. Customers will love a feature on your site where they will customize their own products the way they like.

 Take help with the most effective Shopify Developers or Magento Developers to enjoy the benefits of this amazing 2020 eCommerce trend. you'll also get data about what your customer likes in order that you'll target your customers by displaying similar products through online ads.

 What you'll do?

 Add a feature on your website through eCommerce developers where customers can customize the colour , size, pattern, etc, of the merchandise in order that they will get their needed product.

 6. Try & Buy Feature

The advantage of the ‘Try and Buy’ feature may be a bit almost like the ‘AR’ feature i.e customer can experience a product before buying it. In augmenting reality the customer gets a virtual preview of the merchandise , whereas in ‘Try & Buy’ customers can physically try the merchandise and choose whether to order it or not.

 What you'll do?

You should consider this aspect to take care of a decent customer relationship. you'll include this feature as a paid option or a free option, but the purpose is you've got to supply such a classy feature.

 7. Use Influencer Marketing

 Your customer spends most of their time on social media. Magento website designer in USA suggest that gaining popularity among social channels become one among the foremost necessary factors to spice up your eCommerce growth. Creating brand awareness among your customers through these platforms is that the best to realize your ground and stand among other top competitors.

As we all know before wish to buy preferred products and when it's referred by someone they admire they like to exit for them. Social media platforms (Facebook, Instagram, and Snapchat) are placed rule by non-celebrity bloggers, referred to as influencers, who hold an oversized number of followers. consistent with a recent survey, 20-30% of consumers wish to place an order recommended by an influencer.

 What you'll do?

Search for popular influencers, who have an honest follower base that's more likely to shop for the merchandise you’re selling online. you'll approach him/her by email or social media and