#product descriptiom writing services

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How To Write Good eCommerce Product Description

In the highly competitive space of e-commerce, it is difficult to differentiate yourself from the competition. They are all on the same platform as you, offering similar or identical products, and following an equally aggressive marketing strategy. How to differentiate your e-commerce store from the others? The answer is in the product descriptions.

But writing successful product descriptions is easier said than done. In addition to being a great copywriter, you have to do a lot of research yourself to win the game of writing ecommerce product descriptions. Since most online retailers have a limited understanding of copywriting, they prefer to outsource this niche work to brand communication agencies.

Whether you want to outsource ecommerce product description writing services or do it yourself, the tips we discuss in this article are sure to make a difference.

1.  Use influential words in your product copy

Product copies are something that adds an element of persuasion to your story. Rather than directly persuading your buyers to buy your product, focus on the words they identify with. A little keyword research will help you formulate phrases that will affect your prospects. Find out what exactly they are typing into the search box as they search for their favorite products.

Use these keywords in your product copies and you will be amazed at the results. When shoppers go online to purchase a product, they search for an exact match for the words they entered. Most likely, you will click on the search link that contains the maximum number of influencer words.

Therefore, getting good traffic from Google and Amazon search engines means that you are using the correct influencer words in your product descriptions. If you can't do it the first time, it's a good idea to outsource your product description writing service provider.

2.  Focus on brand communication

Branding is the most important part of any product description writing job. In fact, you must be consistent in your copy of the product. Everything you write on your product pages should reflect your brand identity.

To do this, you need to include your brand's key values ​​in the product description. For example, if loyalty and integrity are the core values ​​of your brand, these words should be included in the text. But that doesn't mean you have to do it by accident. Try including a sentence or two in the product description that indicates how the product matches your brand identity.

3.  Start off by defining your buyer persona

Every word you type in your product description writing services has the ability to make or break a deal. Therefore, it is very important that your potential buyers identify themselves with the copy of the product description. However, writing a copy of this type of product will not be easy unless you have thoroughly researched the personality of your buyer.

It is nothing more than a comprehensive understanding of the age, gender, interests, education, income level, and language of your potential clients. Once you have defined your buyer persona, you can easily determine your behavior when shopping online.

You can determine the exact keywords that you will use for your product selection while browsing the Internet. Plus, this deep understanding of your prospects will help you develop the perfect description for your products. The choice of words will be much easier and you will mark with the richness of the detail.

4.  List features in bullet points

Your products can have a host of features that add value to your customers' lifestyles. When it comes to describing these added values, editors often fall into the trap of creating long paragraphs that explain exactly how the features work. As a product description writer, it's important to understand that the average online shopper's attention span is very limited.

Reading large blocks of text is unpleasant for customers, no matter how interesting or engaging. The correct way to explain the importance of a product is to use sharp images and copies. List the main features of your product and write a clear line or two explaining them.

If you really want to provide complete information, add a "Continue Reading" tab after the first few lines. This approach holds visitors back to your product page and takes them to the "Buy Now" button.

5.  Use multimedia in your product copy

Some online retailers try to influence their shoppers by focusing on written text. Unfortunately, in most cases, this strategy doesn't work. This is simply because the online shopper is ultimately looking for a high-quality shopping experience.

Using powerful phrases and influential words is great, but if you don't back them up with the right images and videos, your target audience is highly unlikely to be impressed. High-quality images not only excite your potential buyers, they also play an important role in speeding up your purchase decision.

Using short videos and animations to explain the main features of your product also helps your customers' shopping experience. While some buyers like to read detailed product descriptions, others prefer to watch animations and videos.