#sentimentanalysistool

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Putting E-commerce to Work for Power Users

E-commerce intelligence is helping online businesses by offering real-time customer behavior, competitor strategies, and market trends to the firms. Digital Shelf Analytics is an important means to optimize product listings which helps the product to stand out in the online competition, while Pricing Analysis helps the business to follow the competitors and market prices in real-time, thus enabling them to adjust prices to maximize profit.

Another important tool of e-commerce intelligence is Sentiment Analysis. It involves capturing customer feedback through reviews and social media. This helps a business to understand the consumer's feelings towards their products or services. And companies can use these insights to improve their offerings and improve the overall user experience.

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Southeast Asia eCommerce: Beginning of A New Chapter

The e-commerce landscape is expanding with new global markets rising to the occasion with massive potential. Southeast Asia region is turning out to be the next e-commerce hub. The changing consumer behavior, rapid internet penetration rate, and young demographics are leading to the rise of the e Southeast Asian region.

Let’s dive deeper to understands the prospects of the region and how new trends are shaping its future.read more

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Middle East eCommerce: The Expanding Market with Massive Purchase Potential

The digital transformation of the region is nothing less than an Arabian knight tale. The expanding landscape and diverse eCommerce ecosystem are all set to lead the global eCommerce world. Countries like Saudi Arabia, United Arab Emirates, Kuwait, Qatar, Bahrain are the key markets that make up the core of the region.

But what it takes to be a hero this expanding e-commerce landscape?

In simple terms — Know your competitor, stay on top of the market dynamics & trends and tap the pulse of middle eastern shoppers.Read more

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Woes in Quick Commerce: How to Optimize Your Product listings

The rising wave of quick commerce is leading spoiling customers of choices — now the 15 minutes delivery needs are expanding across segments. The quick commerce ecosystem works differently than eCommerce marketplaces where customers spend more time in product consideration & evaluation. Here promos, availability, product bundling & combos, enticing offers on banners what attract shoppers.

Here we are going to explore what makes tracking quick commerce performance for brand so essential. The challenges and what they need to catch the pace of quick commerce platform.Read more

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Quick Commerce: Are You Aware of Your Product Availability?

Product availability is the key issue for brands looking to expand their presence across face fast-paced Quick-commerce landscape. As more funding coming in Q-com platforms are getting over the issues that hindered their progress so far. With the expansion of new categories that cater to the last-minute needs of shoppers, quick commerce platforms are expanding their horizons. As more and more brands are turning towards quick commerce platforms around the world, they also need to measure and monitor performance across platforms and geographies.

Let’s dive deeper and assess the core issues that brands face on quick commerce platforms and how they can overcome such challenges and boost efficiency across platforms.Read more

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Middle East eCommerce: The Expanding Market with Massive Purchase Potential

The digital transformation of the region is nothing less than an Arabian knight tale. The expanding landscape and diverse eCommerce ecosystem are all set to lead the global eCommerce world. Countries like Saudi Arabia, United Arab Emirates, Kuwait, Qatar, Bahrain are the key markets that make up the core of the region.

But what it takes to be a hero this expanding e-commerce landscape?

In simple terms — Know your competitor, stay on top of the market dynamics & trends and tap the pulse of middle eastern shoppers.

By as the story unfolds it requires a deeper understanding of the Middle East e-commerce landscape. So, let’s dive deeper to understand how business can drive brands in this digital ecosystem.Read more

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Why do brands need a Pricing Tracker and Pricing Analysis across e-commerce platforms?

An Indian conglomerate with pricing analysis cracked the code to excel on the online marketplaces for its natural and healthy agro-products. What are you waiting for?

‘Price’ is probably the most important factor that influences the shopper’s decision. Setting the right price on different online marketplaces and geographies is the key to becoming the top pick of shoppers. Data-driven pricing and promotion strategies enable brands to identify new opportunities and maintain top-notch performance on online shopping platforms.

It makes monitoring competition prices and discounts across online marketplaces, and geographies extremely crucial. Let’s explore how an efficient pricing tracker and pricing analysis can help your brand propel on e-commerce and quick commerce platforms.Read more

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Build Strategies for E-commerce Marketplaces

Horses for courses — What sells more on Blinkit, might not get the same response on Zepto. On the same pin code, three different dark stores may have different product availability and more orders of particular brands as compared to others. Pricing and bundling of products also vary from one quick commerce platform as compared to others. Therefore, building a strategy for e-commerce and quick commerce marketplaces demands insights and analysis covering different platforms, geographies, dark stores, and trends versus competition.

Let’s explore what it takes to build a strategy for e-commerce marketplaces and what brands need to stay competitive in a fast-paced evolving digital commerce ecosystem.Read more

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Quick Commerce: Are You Aware of Your Product Availability?

Product availability is the key issue for brands looking to expand their presence across face fast-paced Quick-commerce landscape. As more funding coming in Q-com platforms are getting over the issues that hindered their progress so far. With the expansion of new categories that cater to the last-minute needs of shoppers, quick commerce platforms are expanding their horizons. As more and more brands are turning towards quick commerce platforms around the world, they also need to measure and monitor performance across platforms and geographies.Read more

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E-commerce 2024 — Vision for the Future

To expect the unexpected thoroughly shows the modern intellect”. These words of Oscar Wilde feel so apt for the post-pandemic world of e-commerce. The ecosystem picked up pace in most unexpected times and pushed the boundaries and expectations beyond what anyone could prepare for. But as the dust settled the brands and platforms are now in an intense race to go beyond just providing convenience and quality. It is about optimizing customer experience and taking efficiency to the next level.

23%–25% year on year growth is expected in India’s e-retail market. By 2028, it will reach over $160 billion USD. (Source: Bain & Co. Report)

2024 is going to be the year where brands and platforms need to efficiently predict what customers need and match the pace of evolving digital commerce ecosystem.Read more

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The Significance of Analyzing Reviews and Ratings for Brand Success

Reviews and Ratings often shed light on a brand’s strengths and weaknesses. Positive reviews often highlight the aspects that customers appreciate the most, such as excellent customer service, product quality, or value for money. On the other hand, negative reviews pinpoint areas of concern, such as issues with product functionality, delivery delays, or poor customer support. Identifying these strengths and weaknesses allows brands to capitalize on their strengths and address weaknesses to enhance customer satisfaction.Read more

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Woes in Quick Commerce: How to Optimize Your Product listings

The rising wave of quick commerce is leading spoiling customers of choices — now the 15 minutes delivery needs are expanding across segments. The quick commerce ecosystem works differently than eCommerce marketplaces where customers spend more time in product consideration & evaluation. Here promos, availability, product bundling & combos, enticing offers on banners what attract shoppers.

Here we are going to explore what makes tracking quick commerce performance for brand so essential. The challenges and what they need to catch the pace of quick commerce platform.Read more

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E-commerce Shelf Monitoring — A Competitive Advantage in the Digital Commerce Ecosystem

The e-commerce landscape has expanded across India beyond anyone could have expected 5 years ago. New startups are challenging the big brands in the digital commerce ecosystem. Big names venturing in on digital marketplaces expanding revenues and catering to the need for convenience for their buyers. The digital native brands have carved their niche with expanding customer base, targeting shoppers looking for a healthy and organic lifestyle and products driven by innovation.Read more

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Share-of-Shelf: What Should Matter?

Easing consumers’ shopping experience begins by making efforts to get discovered even when there is no awareness about the product/brand. Discoverability is building a successful search and exploration journey for the consumer to achieve this result. Brands use keywords to enhance findability and visibility on eCom platforms like Amazon, Big Basket, Flipkart, etc. The brand’s success in achieving these goals is measured by comparing the search results with competitors, and it is commonly called Share of Shelf (SOS).Read more

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Quick Commerce: Are You Aware of Your Product Availability?

Product availability is the key issue for brands looking to expand their presence across face fast-paced Quick-commerce landscape. As more funding coming in Q-com platforms are getting over the issues that hindered their progress so far. With the expansion of new categories that cater to the last-minute needs of shoppers, quick commerce platforms are expanding their horizons. As more and more brands are turning towards quick commerce platforms around the world, they also need to measure and monitor performance across platforms and geographies.

Let’s dive deeper and assess the core issues that brands face on quick commerce platforms and how they can overcome such challenges and boost efficiency across platforms.Read more