#shopify developer in Northampton

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Web Designers in Northampton: Build a Strong Online Presence with Expert Solutions

A well-constructed website is essential for every company that is interested in making further inroads on the internet. When either making a new site or revamping an existing one, such work ensures the web site is much more user-friendly and pleasant to gaze at if worked on by professional Web Designers in Northampton. When you are in search of a reputed Website Development Company in Northampton, this guide outlines a few of the key advantages and the important features which matter.

Why Choose Professional Web Designers in Northampton?

A professionally designed website offers more than just aesthetics—it enhances functionality, improves user experience, and helps your business stand out. Here’s why investing in Web Design Services in Northampton is a smart choice:

Custom Website Design – A tailored design reflects your brand identity and meets your specific business needs.

SEO Optimization – A well-structured website is optimized for search engines, ensuring better rankings and organic traffic.

Mobile Responsiveness – A responsive website adapts to different screen sizes, providing a seamless user experience across devices.

Fast Loading Speed – A fast-loading website improves user satisfaction and boosts conversion rates.

Secure and Scalable Solutions – Security features and scalable infrastructure ensure long-term success.

Choosing the Right Website Development Company in Northampton

Selecting a reliable Website Development Company in Northampton is crucial for a high-quality website. Here’s what to look for when hiring an agency:

Proven Expertise – Check their portfolio to see past projects and client reviews.

Custom Development – Ensure they offer tailored web development solutions suited to your business.

SEO Integration – A good agency incorporates SEO best practices into the website structure.

Ongoing Support – Post-launch support ensures your website remains updated and secure.

Must-Have Features in Web Design Services in Northampton

When working with Web Designers in Northampton, ensure your website includes the following features:

User-Friendly Navigation – An intuitive layout helps visitors find information quickly.

Engaging Visuals – High-quality images, videos, and graphics enhance user engagement.

Clear Call-to-Actions (CTAs) – Well-placed CTAs encourage visitors to take action.

Content Management System (CMS) – A CMS like WordPress or Shopify allows easy content updates.

E-Commerce Integration – If you run an online store, seamless ecommerce functionality is a must.

Conclusion

A reliable Web Development Company based in Northampton will work with you to develop your website into an attractive, functioning, high-performance page. Every startup and business knows very well that with the experienced Web Designers located in Northampton, success is certain. For the very best in Web Design Services, One to One Design Studio can offer tailored solutions required for business success online.

FAQs

1. How long does it take to design a website?

The timeline depends on the complexity of the project. A basic website may take a few weeks, while a custom-built site with advanced features may take a few months.

2. What is the cost of web design services in Northampton?

.The cost varies based on design complexity, features, and functionality. It’s best to get a custom quote from a Website Development Company in Northampton.

3. Can I update my website content myself?

Yes, if your website is built on a CMS like WordPress or Shopify, you can easily update content without technical knowledge.

4. Do web designers provide SEO services?

Many Web Designers in Northampton offer SEO-friendly designs and additional SEO services to improve your website’s search rankings.

5. What type of businesses need a professional website?

Any business looking to attract customers online benefits from a well-designed website, including local businesses, e-commerce stores, and service providers.

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Common Mistakes in Shopify Development and How a Shopify Developer in Northampton Can Help

Shopify is a powerful platform for building and managing online stores. However, even with its user-friendly interface, some common mistakes can hinder your ecommerce website's performance and effectiveness. Here at One to One Design Studio, a leading

ecommerce website design agency, we understand the importance of building a robust and optimized Shopify store.

In this blog, we'll explore some of the most frequent missteps encountered in Shopify development and how partnering with a skilled Shopify developer in Northampton can help you avoid them.

Common Mistakes in Shopify Development:

Neglecting Mobile Optimization:

In today's mobile-first world, ensuring your Shopify store is optimized for all devices is crucial. Failing to prioritize mobile responsiveness can lead to frustrating user experiences and lost sales. A skilled Shopify developer can ensure your store adapts seamlessly to any screen size, allowing customers to browse and purchase products effortlessly on their smartphones or tablets.

Ignoring SEO Best Practices:

Search Engine Optimization (SEO) plays a vital role in driving organic traffic to your online store. Forgetting to optimize product descriptions, page titles, and meta descriptions can result in your store being invisible in search engine results. A Shopify developer in Northampton can integrate SEO best practices into your store's development, increasing your visibility and attracting potential customers who are actively searching for your products.

Overlooking Security Measures:

Cybersecurity threats are a constant concern for online businesses. Shopify offers built-in security features, but additional steps can enhance your store's protection. A skilled Shopify developer can implement robust security measures, such as strong password encryption and data backups, to safeguard your customer information and maintain trust.

Choosing the Wrong Apps:

Shopify boasts a vast app marketplace, offering functionalities to enhance your store's capabilities. However, installing unnecessary or incompatible apps can slow down your website's loading speed and clutter the user interface. A Shopify developer can analyze your specific needs and recommend the most suitable apps to streamline your operations and optimize your store's functionality.

Inadequate Testing:

Thorough testing is crucial before launching your Shopify store. Without proper testing, you might encounter issues such as broken links, malfunctioning checkout processes, or compatibility problems across different devices. A Shopify developer will meticulously test your store to ensure a smooth user experience and prevent any potential hiccups that could lead to lost sales.

Benefits of Working with a Shopify Developer in Northampton:

Partnering with a Shopify developer in Northampton like One to One Design Studio offers numerous benefits:

Expertise: Our developers possess in-depth knowledge of Shopify's functionalities and best practices, ensuring your store is built to maximize its potential.

Efficiency: We can save you valuable time and resources by handling the technical aspects of your store's development, allowing you to focus on running your business.

Customization: We can create custom features or integrations to cater to your unique business needs, ensuring your store stands out from the competition.

Ongoing Support: We offer ongoing maintenance and support to ensure your store remains optimized and secure, allowing you to focus on growth and expansion.

Don't let common mistakes hinder your online success. By partnering with a skilled Shopify developer in Northampton, you can build a robust and optimized online store that attracts customers, drives sales, and propels your ecommerce business forward.

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https://www.onetoonedesignstudio.com/

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Hiring this eCommerce website development agency in Northampton will not only help you in terms of setting up your business but also help you navigate what your plans are for the future and where you want your website to be going as it grows and expands as time passes.

eCommerce website development agency in Northampton

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Innovative Ecommerce Design Trends to Watch in 2023

The COVID-19 epidemic, which encouraged more people to shop online, was a major factor in the online industry's recent explosive growth. Global retail e-commerce sales are predicted to increase from $5 trillion to over $8 trillion by 2026, continuing the current trajectory.

Online retailers must stay up with shifting consumer expectations and foresee emerging trends as more companies enter the e-commerce market. Businesses should position themselves for prosperity in 2023 by preparing for new opportunities, reducing potential risks, and taking note of these trends provided by our agency for e-commerce website design Northampton.

Omnichannel

A certain device or channel won't constrain customers in 2023. They anticipate being able to easily shop, study products, and compare pricing across channels. The "Buy Online Pay In Store" (BOPIS) choices as well as in-store experiences like the Apple store, where customers may engage with products but order them online for home delivery, are also growing in popularity. Voice search and voice shopping are becoming more popular, particularly for groceries, household goods, and inexpensive electronics.

Service to Customers Must Match New Requirements

Consumers want to use well-known channels like Facebook Messenger, Instagram, and WhatsApp because they want quick answers to their questions. More e-commerce companies are using chatbots to offer round-the-clock client service. With 67% of consumers reporting they research return policies before making a purchase, they are also searching for flexible return policies. Complete order visibility, including the capacity to track delivery status and receive information on arrival times, is also crucial. You can easily find Shopify developers in Northampton.

Several Inventory Management Techniques

Brands and merchants can diversify the places and methods in which their goods are sold by using multichannel inventory control. Automated product tagging and visual AI techniques are tried-and-true ways to classify goods and goods online effectively.

Companies will be better able to comprehend how stock is moving, use the data to prepare for the upcoming season, and put up a strategy for higher sell-through rates by utilizing AI and technology.

Real Social Media Is Becoming More Popular

Social media users are adopting genuine social interactions that emphasize genuine connection, teamwork, and inclusivity. Consumers increasingly demand more human material from brands, claims Gander, an eCommerce technology supplier.

Due to the inclusion of user-generated content films on product pages, several firms are noticing increases in engagement and time spent on their websites.

Chances Await in the Metaverse

eCommerce's transition to the multiverse will become probable as long as users can still explore interconnected digital realms. Smart mirrors allow consumers to engage with brands by touching the display to get a closer look, read product details, and care directions, and see if their size is in stock. This enables brands to build connected customer relationships.

The Focus Is Sustainability

Consumers will be increasingly inclined to spend more in 2023 for environmentally friendly goods and look for brands that share their moral principles. Online retailers that provide sustainable or fair trade goods use eco-friendly and minimum packaging, give sustainable shipping choices, and make it simple for customers to recycle or replenish items are the ones that customers look for.

Customization Is Vital

Although online retailers have displaced conventional brick-and-mortar stores, people still prefer the customized shopping experience they get in person. Businesses can offer personalized product recommendations, incentives, and content that recognizes clients by name and caters to their preferences by utilizing data and analytics.

Businesses must be prepared to adapt as the e-commerce sector frequently changes to stay one of the leaders in their field. Businesses must be omnichannel, use social commerce, prioritize cybersecurity, provide outstanding client service, adopt amplified reality, accept a variety of payment methods, prioritize sustainability, allow for second-hand sales, accept a range of financing options, and adopt virtual reality in order to succeed in 2023.

Our agency for e-commerce website design in Northampton, can help you with this!

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Complete Guide to Ecommerce Web Design in Northampton

E-commerce websites have become increasingly popular in recent years as more and more consumers turn to the internet to make their purchases. As a result, the demand for ecommerce website design Northampton services has skyrocketed. This need has made businesses more critical than ever to have a website.

The Importance of E-commerce Web Design

A well-designed website can attract customers, increase conversions, and boost brand awareness. A poorly designed website, on the other hand, can drive away potential customers and harm the overall image of your business. Working with a respected Northampton web design company with expertise in creating e-commerce websites is crucial.

Responsive Design

Responsive design is one of the critical components of an ecommerce website design Northampton. The term "responsive design" describes a website's capacity to adjust to various screen sizes and devices, including smartphones and tablets. This feature is essential for e-commerce websites because more and more consumers use mobile devices to make online purchases. A responsive website will ensure that customers can easily navigate your site and make purchases, regardless of their device.

Navigation

Navigation is another crucial element of e-commerce web design. A well-designed navigation menu will make it easy for customers to find products and categories and will help to improve the overall user experience. Navigation should be straightforward and intuitive, with easy-to-understand labels and a logical hierarchy.

Search functionality

Search functionality is also an essential part of e-commerce web design. A search bar should be prominently displayed on the website, allowing customers to search for products or categories easily. Customers who know what they want but need assistance finding it may find this feature helpful.

Product Pages

Product pages are the heart of any e-commerce website, and web designers should design them carefully. Product pages should include high-quality images, detailed product descriptions, and pricing information. They should also have customer reviews, which can help to build trust and increase conversions.

Shopping Cart and Checkout

The shopping cart and checkout are essential parts of an e-commerce website. The developers should design these pages to ensure customers can easily add products to their cart, view their orders, and complete the checkout process. The checkout process should be secure and easy to use and include options for different payment methods.

Design and Branding

Design and branding are essential elements of e-commerce web design. Your website should reflect the overall aesthetic of your brand and should include your logo and colours. The design should be visually appealing, easy on the eyes, and clean and modern.

Advantages of Employing a Professional Website Design Agency:

Professionalism

Working with a professional ecommerce website development agency Northampton ensures that your website will be designed and developed to the highest standards of quality and professionalism. The agency will have a team of experienced designers and Shopify developer in Northampton. They will collaborate with you to design a user-friendly, aesthetically pleasing website.

Customization

A professional website design agency will work with you to create a website tailored to your specific business needs and goals. The Shopify developer in Northampton will take the time to understand your business and your target audience. Then they will create a website that is customized to meet those needs.

Search Engine Optimization (SEO)

A professional ecommerce website development agency Northampton will have experience with search engine optimization (SEO). They will make sure that your website is search engine optimized. This feature will help to increase visibility and drive more traffic to your website.

Conclusion:

All in all, e-commerce website design is a crucial piece of the puzzle regarding running a successful online business. It can be the difference between a website that drives away potential customers and one that keeps them coming back. Working with a professional website design agency can help you achieve all this and more.

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Benefits Of Adding Live Chat To Your Website

A feature that is frequently connected to large customer support departments is online chat functionality, or live chat as it is now more popularly called. Live chat isn't just used in contact centers and on IT support lines anymore. Local businesses have found that as advised by the ecommerce website development agency in Northampton, adding live chat to their websites is an advantageous, economical marketing strategy. 

Overview of Live Chat

Live chat is a web service that enables customers to talk with a representative from the business whose website they are visiting. Live support software is frequently used to offer rapid customer service, respond to customer inquiries, and lead customers through the purchasing process.

Benefits of Adding Live Chat to Your Website

The advantages of live chat on your website are as follows :-

Live chat boosts revenue and conversions.

Live chat increases conversions and revenues since you can address any concerns or objections right away. There have been data reports that with the help of live chat companies may increase conversions from their current traffic by 4–8 times.

Chatting customers are three times more likely to make a purchase.

According to the website design agency in Northampton, users of a website's live chat feature are three times more likely to make a purchase than users of the site's non-live chat feature.

Live chat boosts customer service effectiveness while cutting down on expenditures.

The cost per transaction with chat is substantially lower than the cost of other communication vehicles, such as a contact center or a social media community. This is true not just of the first chat programme, which is simple to set up and easy for your customer care team to understand. Additionally, a customer support representative can communicate with up to four or five customers at once while still providing one-on-one assistance. Your need for additional staff is reduced, and productivity is greatly increased.

Live chat can give your business a competitive edge.

Customers favor live chat over other contact channels like social media and email. Therefore, if you provide live chat, you may have an advantage over the websites of your rivals who do not. There are proper and improper ways to use live chat on your website, but it can be a fantastic all-around tool for your local business. 

There is no justification in today's fiercely competitive industry to ignore what your customers desire, particularly when it involves a technology that will also benefit you eventually. When it comes to customer service, live chat has established itself as a standard, so failing to incorporate it wouldn't be a good idea. Also, in case you’re looking for a website development company in Northampton, reach out to One to One Design Studio. Here you will be provided with the best tips on online marketing, that will be of great help to you. 

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How to Effectively Combine SEO and PPC Campaigns

SEO and PPC are often regarded as two separate services forming the complete digital marketing package to help businesses grow and online presence. However, one of the best ways to make the most of these PPC and SEO services in Northampton is by combining them to create the perfect cocktail. 

What Is SEO and PPC?

While SEO or search engine optimization focuses on improving a brand’s visibility on search engine results, thus generating organic traffic and boosting sales, PPC, short for pay-per-click, is primarily used to create credible leads through paid advertisements or sponsored posts. However, the ultimate aim of these services offered by any leading digital marketing agency in Northampton is to improve online relevance and capture more leads for better sales generation. 

Combining SEP and PPC campaigns is one of the most effective ways to hit two birds with one stone. It will help a brand gain more visibility, drive more traffic, establish brand identity, and promote recognition, which is crucial for surviving in an ever-growing digital market. 

Why Should Businesses Combine SEO and PPC?

Since SEO deals with lead generation, it may not always result in high conversion rates. Customer engagement and user experience determine whether a visitor turns into a viable lead. Here’s where PPC can help businesses. Using targeted ads and state-of-the-art algorithms, companies can use insights and analytics from an SEO agency in Northampton to push consumers down their marketing strategy until actionable results are underway. 

SEO is crucial for generating valuable data and identifying potential customers. At the same time, PPC campaigns will help brands convert them into lasting clients. Thus, with effective retargeting and brand marketing, they can encourage visitors to subscribe to their services or products.

With several SEO services in Northampton realizing the potential of these tools, brands and companies are deploying effective marketing and sales strategies to enrich their business for the ultimate growth and revenue generation. Since SEO is a long and tedious process, unlike PPC, which can give scalable results almost immediately, the right combination of both is crucial for sustaining businesses over time. 

Moreover, PPC also generates its own set of analytics and brand awareness which the top-most digital marketing agency in Northampton can effectively harness to boost a site’s SEO. Such data is crucial to help professionals tweak marketing strategies and campaigns according to consumer demand and keyword searches to yield better results. 

Final Words

With the mushrooming of several brands and businesses on the internet, companies are working harder than ever to remain relevant. With the right SEO services in Northampton, they can effectively combine SEO and PPC campaigns to deliver more impactful results, thus, resulting in organic and sustained business growth. 

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4 Strategies for Social Media Marketing Dominance

Social media marketing is a huge part of any business's success. It is crucial to boost sales and generate revenue from effective brand building to advertising products and services. A digital marketing agency in Northampton employs keynote tools to help you grow your online presence and boost business activities.

Use Different Platforms

One of the best ways to make the most of your marketing efforts is by tapping into a multiplatform strategy. It will allow you to release content on different social media platforms and help you appeal to the target demographics of each channel, thus boosting your overall audience. You can enlist the services offered by the leading SEO agency in  Northampton to help you with this. 

Working collaboratively with experts will allow you to prioritize each platform according to results and analytics, thus reducing the chances of you running things. Also, it is important to note that you cannot share the same content on each platform. Instead, the content must to rebranded to appeal to its target audience for maximum impact. 

Use Batches And Deliver Scheduled Content

Creating content in batches ensures you never run out of new things to post. Doing this allows you to spend a set number of hours during a day or week curating specific content without having to fret over it every second of the day. Moreover, this trick is used by almost every digital marketing agency in Northampton to ensure that they can focus their efforts equally on all clients. 

Further, having scheduled content is ideal if you're looking to take a break from social media but don't want to miss out on regular updates. This rescheduling helps several businesses establish brand identity and boost recognition since it always leaves the audience returning for more.

Understand Social Media Trends

Another important factor that is widely used in creating an effective and appealing eCommerce website design in Northampton is market trends. You must tap into the true extent of these trends for impactful and scalable results. Thus, the SEO agency Northampton that you approach will focus its efforts on tracking and understanding these trends. Then, they will curate or create appropriate content allowing you to take maximum advantage of them.

For instance, trending music on Instagram and high-performing hashtags on Twitter are the way to good analytics. They will help you reach a massive audience and encourage new users to engage with your page, thus improving your overall ranking on the platform. 

Interaction And Engagement With the Audience

Instead of focusing all your efforts on creating new content to put up, you must also spend some time on improving customer interaction. Doing this allows you to establish human touch and forage meaningful bonds with your audience, thus boosting your brand image. Moreover, having such an eCommerce website design in  Northampton will enable you to rank higher in search engine results since users will likely seek your brand and promote you in the long run.

Creating engaging posts or content is also essential for better SEO. Doing this will increase the overall activity on your page, thus, helping you improve your turnover rates. It is a crucial step that connects marketing with sales. So, interaction and engagement are a must if you're looking at converting each visitor into a potential lead.

Final Words

While social media marketing may reap brilliant results, it is important to remain consistent and patient. With the right help and an SEO agency from Northampton by your side, you can achieve all your business goals. Perseverance and determination is the ultimate key to your social media strategy's success. 

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How to Boost Your Google My Business Listing Ranking

To gain visibility in the local market near you, the My Business Listing option of google is a great way. This algorithm helps the business appear in the search list of nearby options. A higher ranking on this page has gained businesses a new customer base from the local area. Using this tool intelligently is paying the businesses off by improving their visibility in the local market and achieving the business a moral status.

To begin with, you must create or claim your profile if it already exists and provide clear and relevant information about your business. At one to one digital studio, a digital marketing agency in Northampton, we provide detailed information for a better understanding of the tool and provide services to maximize its free availability.

This algorithm works basically on distance, relevancy, and predominance; hence, it is essential to provide accurate location and relevant information and be active on the business portal. Businesses in Northampton can present the data attractively and beneficially on the business page with the guidance of an SEO agency in Northampton. This might help you attract more traffic and turn it into a customer base.

3 Simple ways to improve the rank of your business page

Complete the business profile:

It is easy to create a profile for your business or claim if it already exists. It requires filling all sections correctly and providing updates with name, industry, contact numbers, location, and physical office address. Prompt updating of information in case of changes is also crucial. For growing businesses in Northampton, guidance can be sought through a digital marketing agency in Northampton.

Keep your business profile active:

The next step to gaining attention is regularly providing the latest and great-quality images. When introducing a new product or service, updating the profile and section "about the business" section is necessary. There are unique ways to use trending keywords and tags to gain a higher rank which can be worked upon by prospering businesses in Northampton in consultancy with an SEO agency in Northampton. 

Be interactive over the page:

Get positive reviews over google and optimum star rating; a layman relies a lot on information provided there. Keep checking the reviews regularly and reply to them promptly. Make a section of questions and answers over the page and try to be interactive. Proper guidance and fast resolving query also gain you a positive review and a good rating.

Wrapping Paragraph:

My Business Listing is a very promising utility if appropriately used by people. It can get high business ratings and great attention in the local market. This improves visibility and strengthens your customer base by providing accurate information, prompt services, and active interaction.

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How Does Web Design Affect SEO Ranking?

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Getting traffic to the e-commerce portal is an efficient step in marketing that gains business website visibility. Simple ways of maintaining and offering the data and images work magically to achieve visible results through more visits and good ratings. A better experience on the website might earn you great reference publicity and positive reviews to grow faster.

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Update Old Blog Posts to Rank Higher

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Social Media Practices to Boost SEO

Social media is the cornerstone of branding, marketing, and advertising. It’s the hottest new place to experiment with your latest marketing campaign, then take it forward. Fewer companies opt for commercials and billboards nowadays since they can use their social media handles instead.

Almost all forms of business can be conducted online today, which is how we managed to continue working as a collective global society even during multiple lockdowns for COVID-19. Although we are returning to an offline world, many of the practices we have learned online seem to be staying with us. This is the reason why having an online presence holds vast importance for businesspeople across the world.

We suggest that you sign with us, One to One Design Studio, the best SEO agency Northampton has to offer. We will you build your online presence from the ground up or re-do your social media in a way that’s more conducive to your business style, and so on. Using social media right can have wondrous business benefits for your company, and we’re here to help you with that.

In the meantime, let’s look at some of these social media practices that will help boost your SEO.

Use Visual Content

Most people identify better with short format content than longer textual content, especially on social media. The idea behind this is that users prefer spending less time on one piece of content when they can instead scroll to see others. Visual content with shorter sentences placed strategically can bring in more traffic and engagement.

Understand Different Social Media Platforms

There are many social media platforms, of which the more your company uses, the better your reach. It’s essential to understand what kind of content goes on each platform - some support images and videos as opposed to long-form written content, and so on. The most common social media platforms are Facebook, Instagram, WhatsApp, Twitter, Quora, Pinterest, Medium, and WordPress.

Create Useful / Helpful Content

The content you put out there must be relevant to your business, but it must also relate to your followers or prospective followers. “How to” posts in any medium are always attention-grabbing, as are fun memes tailored to your business, and so on. It not only shows that your company’s keeping up with the times, but it’s also helping you out in some way.

Engage With Your Followers

Simply creating posts and sharing them on your profile is not enough; you also have to engage with your audience. If there are comments on a post, create an interesting response for it. Conduct more polls and Q&A sessions, create content to which people can respond, consider and implement follower suggestions, etc. Engagement increases your social media reach, which leads to more business.

Make Your Content Easy To Share

If someone wants to share something from your social media, it should be easy to do and not a task. Keep your profile name concise and accurate, have the right social media buttons on your blog and website, and keep your URLs short and crisp. In your posts, you can even have a CTA mentioning how the reader/viewer can share your post.

Understand The Algorithm

Social media algorithms seem to be the talk of the town because of the importance they hold to a growing account. The algorithm is a way to sort posts on one’s feed/dashboard based on several factors. Some algorithms are based on chronology/posting time, and others on the post's relevance. Without consistent posting, user engagement, and so on, your page can lose relevance and your posts will not show up in your followers’ timelines. Unless you spend time understanding social media algorithms, you won’t know how to develop your social media to grow.

Create A Social Media Schedule

Stagnant social media accounts are incredibly bad news. You don’t want to have posted something continuously for three days and suddenly stop for the next week. Sit down with your SEO agency in Northampton, explain your goals, and develop a content calendar (or a social media schedule). This is to give you an idea about what your marketing team needs to work on, by when, and for whichever formats.

Invest In Creative Copywriters

A creative copywriter in any marketing team is invaluable because they get into your consumer's mind and come up with words that will ensure engagement. All those funny one-liners you see in your notifications or social media captions? That’s the work of copywriters, without whom social media management would be a tizzy. By invest, we mean invest - don’t go for someone that accepts the lowest pay; go for the one whose copies are the most creative.