#siemensmobility

[dbi-srl]

Railigent® is the new Mobility Solution integrated with Mindsphere that use Data to Improve availability, optimize maintenance and operations. Source @Siemens @SiemensMobility Link>> https://t.co/zrNqFlTRhw via @antgrasso #Mobility #MindSphere #Railigent #DigitalTransformation pic.twitter.com/YYzrHpnZIx

— dbi.srl (@dbi_srl) July 26, 2020

[eandm-california]

Siemens-built light rail vehicles ready to begin revenue service in San Francisco

A total of 219 light rail vehicles built at Siemens Sacramento manufacturing hub Largest order for light rail vehicles ever received by Siemens in the United States The first Siemens-built light rail vehicle for San Francisco, U.S., entered revenue service. The new light rail vehicles will be built at the Siemens plant in Sacramento, California. In total, the company will deliver 219 light rail…

[luigicappel]

RT @SiemensMobility: Tired of traffic jams? Then visit us at #CES2020, where we will show how we use intelligent #infrastructure to improve traffic flow. With the power of #AI & data of @here, we make travel easier & more convenient for all of us. More about our US solutions: https://t.co/4CvF3RPEtv https://t.co/VFkhBMqBzP

Tired of traffic jams? Then visit us at #CES2020, where we will show how we use intelligent #infrastructure to improve traffic flow. With the power of #AI & data of @here, we make travel easier & more convenient for all of us. More about our US solutions: https://t.co/4CvF3RPEtv pic.twitter.com/VFkhBMqBzP

— Siemens Mobility (@SiemensMobility) January 5, 2020

via Twitter https://twitter.com/BluesBro January 06, 2020 at 09:05PM

[sydstra247]

27th anniversary of C651. #c651 #c651siemens #eastwestline #eastwestmrtline #editedusingsnapseed #editedwithsnapseed #ew3 #ewl #googlesnapseed #googlesnapseededits #sgpverkehrstechnik #siemensmobility #simmeringgrazpauker #simmeringgrazpaukerag #smrttrains https://www.instagram.com/p/CdF4PCZFirmagkkS3LS2pDsuJIwH74GMsGdT2A0/?igshid=NGJjMDIxMWI=

[twitterfaves]

From Twitter: 🚗@SabrinaSoussan started her career at Renault, even though she wanted to be a pilot. Today she is one of the most important women in the @Siemens Group leading @SiemensMobility. She is one of the Top50 women in the #automotive industry on a list published by @Automobilwoche pic.twitter.com/dV17jvyCTB— Antonio Vieira Santos #️⃣#YourExpert🦉 (@AkwyZ) August 10, 2019

http://twitter.com/AkwyZ

[mikemortgage]

Siemens Mobility Awarded €650 Million Contract from VIA Rail Canada

MUNICH — Siemens Mobility has been awarded a €650 million contract in Canada to design and build the next generation of VIA Rail Canada’s trainsets. This includes 32 bi-directional trainsets, with a supplemental 15-year service agreement for VIA Rail, Canada’s government-owned intercity transportation operator. The new trainsets will service passengers on VIA’s busiest route, the Quebec City – Windsor Corridor, which connects Canada’s two largest cities, Toronto and Montreal, and spans more than 2,200 kilometers in a northeast-southwest direction. The line carried more than 4.5 million passengers in 2018, representing an increase of more than 30 percent over the past four years. The trainsets will ensure the highest level of safety while also significantly enhancing the passenger experience, with excellent ride quality including more comfortable seats, quieter cars, modern climate control and a high-performance passenger Wi-Fi and digital information system. Delivery of the trainsets will begin in 2021 and passenger service in 2022.

“As we are initiating the gradual withdrawal of the current fleet, the timely delivery of the new fleet will allow VIA Rail to maintain the current levels of service in the Québec-City Windsor Corridor, while significantly improving the quality of its passenger experience. We thank the Government of Canada for their trust in VIA Rail and for this historic investment in its sustainable future,” said Yves-Desjardins-Siciliano, President and CEO, VIA Rail Canada.

“We’re proud to provide VIA Rail’s next generation of trainsets, which will deliver the best travel experience for its riders. Siemens Mobility is committed to delivering intelligent trains that enhance passenger experience, increase value sustainably over their lifecycle and improve availability,” said Sabrina Soussan CEO, Siemens Mobility.

The 32 trainsets will be powered by the popular Charger locomotives, one of the most fuel-efficient diesel-electric locomotives in the market today. The passenger cars come with a high level of comfort, air-suspension, state of the art interior design, a full range of modern passenger amenities, the latest in food service equipment and will feature Enhanced Universal Accessibility, offering multiple accommodations for wheelchairs and other mobility devices. The trainsets will be manufactured in Siemens Mobility’s North American Manufacturing Headquarters for Rolling Stock located in Sacramento, California. Siemens Mobility aims to include Canadian content of more than 20 percent of supplies and service.

More than 70 Siemens Mobility Charger locomotives are successfully operating across North America transporting passengers and traveling nearly 5 million kilometers per year.

VIA Rail operates on a 12,500-kilometer rail network with 121 stations, 73 locomotives and 428 train cars. It transports more than 4.8 million passengers annually, covering 1.5 billion kilometers.

This press release is available at www.siemens.com/press/PR2018120112MOEN

Siemens Mobility is a separately managed company of Siemens AG. As a leader in transport solutions for more than 160 years, Siemens Mobility is constantly innovating its portfolio in its core areas of rolling stock, rail automation and electrification, turnkey systems, intelligent traffic systems as well as related services. With digitalization, Siemens Mobility is enabling mobility operators worldwide to make infrastructure intelligent, increase value sustainably over the entire lifecycle, enhance passenger experience and guarantee availability. In fiscal year 2018, which ended on September 30, 2018, the former Siemens Mobility Division posted revenue of €8.8 billion and had around 28,400 employees worldwide. Further information is available at: www.siemens.com/mobility.

Contacts

Kara Evanko Phone: +1 202 285 3072; E-mail: kara.evanko@siemens.com

Follow us on Twitter at: www.twitter.com/SiemensMobility

For further information about Siemens Mobility, please see: www.siemens.com/mobility

from Financial Post https://ift.tt/2rAuMDG via IFTTT Blogger Mortgage Tumblr Mortgage Evernote Mortgage Wordpress Mortgage href="https://www.diigo.com/user/gelsi11">Diigo Mortgage

[dbi-srl]

Railigent® is the new Mobility Solution integrated with Mindsphere that use Data to Improve availability, optimize maintenance and operations. Link >> https://t.co/zrNqFlTRhw @siemens @SiemensMobility via @antgrasso #Mobility #MindSphere #Railigent #DigitalTransformation pic.twitter.com/wbnzY0MrBg

— dbi.srl (@dbi_srl) April 19, 2020

[nihaozin]

@TrackBots: RT @sdishman2: Great to see that these new trains will be future proofed, by been capable of fully automatic operation- with a 40+ year lifespan. #automation #futureproof #PiccadillyLine #Driverless #LondonUnderground 🚇@SiemensMobility https://t.co/QMqByBhQWC

[akwyz]

Amazing Event about Future Mobility by @SiemensMobility at @FactoryBerlin #EngineersOfNext http://pic.twitter.com/0e1rd454Nu

— GetMobility.de (@AugustinFriedel) January 16, 2018

[lomonpla]

RT @SiemensMobility: Train too full? Let the #InternetOfTrains show you a less crowded car. @Gerhard_Kress explains @Handelsblatt how this works https://t.co/czmjW4l4qD https://t.co/8aEdNJXTH2

Train too full? Let the #InternetOfTrains show you a less crowded car. @Gerhard_Kress explains @Handelsblatt how this works https://t.co/czmjW4l4qD http://pic.twitter.com/8aEdNJXTH2

— Siemens Mobility (@SiemensMobility) November 29, 2017

via Twitter https://twitter.com/Lomonpla November 30, 2017 at 07:27PM

[euro3plast-fr]

5 secrets from top brands to inspire your Twitter Marketing Strategy

Follow these examples to get the most from Twitter marketing in 2017

Twitter remains one of the most popular social media platforms and it’s recognized by brands as a way to facilitate customer and user engagement. But, with over 350,000 tweets posted per minute, achieving brand visibility is a challenge.

Success is not just about how many followers you have, it’s about engagement with users, building strong relationships.

Twitter allows you to reach a larger audience and increase brand awareness. But there are challenges to overcome such as exposing your brand to negative comments, dealing with customer complaints, and remaining visible.

18 Brands + 2 CEOs, 12 Months of Twitter Data

Using Interbrand as a reference, we chose 18 successful global brands from 9 industries. For a different perspective, we included two well-known CEOs, both with a big presence on Twitter.

For the period of 2016, we mined data from each brand. We took stats for hashtag usage, tweet engagement, how brand ambassadors and influencers were used, and engagement with followers.

Based on this data, we’ve highlighted the top 5 Twitter tips that we think are key to building a successful Twitter marketing strategy. If you want to dive straight in and find more, you can download the full report of all 20 brands and learn all the secrets.

Twitter Tip #1: Find the voice of your brand and have the confidence to speak your mind

Don’t be Shy – Speak Your Mind

You’ll need the strength of your own convictions, facts to back up your comments, honesty and passion. Sharing your thoughts, even if controversial, shows the human side of your brand – robots rarely express their feelings.

Our hearts are with the Orlando victims, their families and the LGBT community. #LoveIsLove pic.twitter.com/vMPzfWa6Y7

— Google (@Google) June 12, 2016

Google’s Twitter feed is hardly a selling platform. Occasionally it tweets about product development but primarily it’s a collection of everything it considers important. Whether it’s a worthy cause, political issues, amusing anecdotes, or something poignant. The tweet above was retweeted 10,032 times and liked by 17,715. Comments weren’t all positive, but Google stood up for what it believes in and received engagement of 27.7K.

Google is confident enough to openly support the causes it values, popular or otherwise. Its convictions are strong and it speaks its mind, negative comments merely increasing engagement.

Twitter Tip #2: It’s not a playground - rise above negative comments to defend your brand

Negative comments – Be a Grown Up

There will be negative comments; how you deal with them is your choice. Here’re two different strategies, both effective.

Donald Trump posted a derogatory comment on Twitter about The New York Times. What did it do? It didn’t ignore it, it didn’t get angry. It defended its reputation, it protected its brand.

@realDonaldTrump @nytimes fact: surge in new subscriptions, print & digital, with trends, stops & starts, 4 X better than normal.

— NYTCo Communications (@NYTimesComm) November 13, 2016

At the time of publishing our report, the above tweet had been retweeted 2,645 times and liked by 5,422. It’s still very much alive on Twitter and it’s now been retweeted 35,369 and liked 128,270 times. The New York Times uses @NYTimesComm to respond to tweets but rarely engages. In this instance, protecting its brand was primary.

Like many big-name brands, Siemens gets its fair share of negative press. Rather than facing it head on, like The New York Times, it tweets positive and promotional news from its main account and from @Siemens_press and @SiemensMobility; regularly using positive hashtags like #CO2neutral # CleanEnergy #EnergyEfficient.

World’s most energy efficient #trafficlight presented by @Siemens. #LED #CO2neutral https://t.co/bZTvPpD210 pic.twitter.com/jxwGIpcQL4

— Siemens Mobility (@SiemensMobility) August 1, 2016

Twitter Tip #3: Brand ambassadors and influencers bring a whole new audience

Collaboration Works - Communities, A-Listers, Individuals

Whilst celebrities and sports people feature heavily as brand ambassadors, Pampers uses a large community of reviewers and bloggers who test products, share opinions, advice and promotions. It’s real people sharing real life stories, providing genuine reviews and positive user generated content, which Pampers always retweets. The tweet below had only 153 retweets but it was shared throughout the community of reviewers and bloggers, plus it linked to a website with other offers from Pampers.

#ad Print high value @Pampers coupons at home https://t.co/5BrcgbG8kT & see this Sunday's newspaper! #PampersSavings pic.twitter.com/mlbGF7Zbbp

— Rose A (@mail4rosey) June 7, 2016

Louis Vuitton relies heavily on brand ambassadors from fashion and entertainment. Whether it’s actor, Léa Seydoux, the face of the brand, or newsjacking red carpet events and photographing celebrities who’re wearing Louis Vuitton.

Louis Vuitton’s Twitter marketing strategy is one-way, no engagement, with its focus on pushing its products. It only retweeted 5 times in 2016, all from its other Twitter accounts. Yet it has nearly 6m followers, who retweeted the brand’s tweets over 378K times. It’s not a strategy that would work for all brands, but it works for luxury brands that users aspire to.

Jennifer Connelly wearing #LouisVuitton to the #AmericanPastoral Premiere during the Zurich Film Festival #ZFF2016 pic.twitter.com/uHFDz3xAkj

— Louis Vuitton (@LouisVuitton) September 27, 2016

Brand ambassadors and influencers aren’t always planned, as the following tweet about Nike demonstrates.

this choker trend is wild y'all i wore a shoelace to the bars last night & i've never gotten so many compliments thanks @Nike just do it lol pic.twitter.com/K49fJmAXNe

— Katie Rosebrook (@katierosebrook) October 2, 2016

A member of the public wore a shoelace as a necklace and tweeted a pic, it went viral. Engagement was at 310K and the story was picked up by the press. Whilst not directly promoting Nike, it brought huge interest @Nike. Strangely, Nike did not engage with the tweet.

Twitter Tip #4: Tweets about trends increase follower engagement and expose tweets to a wider audience.

Stay on Top of Trends – Nike #justdoit Right

Back to the Future is a movie with a cult-like fan base. When it was released almost 30 years ago, Nike created a responsive shoe – the self-lacing sneaker or Nike Mag – worn in the movie by Michael J Fox. In 2016 Nike, never slow to jump on a trend, released the 2016 Nike Mag. A limited-edition, only 89 were produced. The sneakers were put into an auction with proceeds going to The Michael J Fox Foundation for Parkinson’s Research. Nike followed a trend whilst demonstrating its social conscience.

.@REALMIKEFOX the future is now #NikeMag: https://t.co/gvzyQC7s8H pic.twitter.com/mJ87BasEMk

— Nike (@Nike) October 4, 2016

Twitter Tip #5: Whether you’re controversial or caring – keep it interesting and make us happy

Keep it Human, Keep it Social – Be Approachable

Interacting with people who mention your brand on Twitter is important. Brands that ask questions, use humour, can laugh at themselves, and personalize their tweets – are seen to be more approachable, more human. It takes time and effort but followers do appreciate it, and you’ll increase engagement and brand awareness.

Richard Branson shares his thoughts, ideas, politics, charities, jokes, book recommendations, family stories; his products and services are almost an afterthought. He has over 9 million followers but tweets as if it’s just to YOU.

Procrastination is the thief of time: too many great ideas fall flat due to lengthy decision making: https://t.co/7gAoxDhfey pic.twitter.com/UiDtoo4ekF

— Richard Branson (@richardbranson) December 7, 2016

Keeping the Siemens’ Twitter feed human, the Chief HR Officer tweets about Siemens’ activities using inspirational hashtags, including #gender #equality #diversity #ability #ingenuityforlife #greenbuilding.

We support #PrideWeek @Siemens because respecting each other is what matters to us #diversity @SiemensCareers pic.twitter.com/WVGvV6LLIG

— Janina Kugel (@janinakugel) July 18, 2016

Find Inspiration for your Twitter Marketing Strategy

Don’t wait for a disaster on Twitter before reacting, use it just for selling your product, or jump in purely for customer service issues. Twitter can bring character to your brand, a personality. Used well, it’ll be your brand’s human voice.

Your Twitter marketing strategy can make or break your brand. Make your Twitter account worth following with tweets that add value, are interesting, controversial, funny, and helpful. It’s not about the endless marketing of your brand. Make us laugh, make us cry, make us question, make us angry, make us happy.

To learn more about how these brands and more have found a voice that rocks Twitter, download the full TalkWalker report – Top 20 Brands On Twitter – Playing Their Cards Right In 2016

Thanks to Meg for sharing their advice and opinions in this post. Meg Carpenter is a copywriter in the marketing and communications team at Talkwalker, a social media analytics and monitoring platform.You can connect with her on LinkedIn.

from Blog – Smart Insights http://www.smartinsights.com/social-media-marketing/twitter-marketing/5-secrets-top-brands-inspire-twitter-marketing-strategy/

[roxanatesting]

@CTZNCorinthian: @SiemensMobility HELLO! WHY YOU PROMOTE TWEET. YOU SELL SHIPPING CONTAINER? BUY ONE GET FREE? MAERSK HAVE BETTER LO… https://t.co/DdmqmZBOgC

from http://twitter.com/CTZNCorinthian via IFTTT

[sydstra247]

🚉: C651 233/234 #c651 #eastwestline #eastwestmrtline #ewl #kembanganmrt #sgpverkehrstechnik #siemensmobility #simmeringgrazpauker #simmeringgrazpaukerag #simmeringgrazpaukerwerkwien #smrt #smrttrains (at Kembangan MRT Station) https://www.instagram.com/p/CLRmWVBFA9oIVY6RwfVNi1TMRHdkA6ohr2pHXc0/?igshid=jgkafid0ktp4