#sqlservices

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Sales Qualified Leads (SQL) Services How They Drive Conversions

Generating leads is half the battle in B2B sales. The challenge is recognizing and nurturing the right prospects to convert. Enter: Sales Qualified Leads (SQL) services. These services enable companies to optimize their sales process by targeting high-intent prospects who are more likely to convert.

What is Sales Qualified Leads (SQL)? 

SQL stands for Sales Qualified Lead, which are prospects who have been vetted and marked as ready for direct sales engagement. Sales Qualified Leads differ from MQLs in that they indicate interest in a purchase, so clearly show intent to buy, which is why they are considered prized assets for sales organizations. With the B2B lead generation services USA, organizations can work smart on the leads that have better chances of conversion. 

How SQL Services Work

Finding High Intent Prospects 

Lead Generation services start by creating an Ideal Customer Profile (ICP). Things like industry, business size, decision-making authority, and previous purchasing behavior can all be analyzed so that only prospects with legitimate buying potential are targeted. 

Engaging with Multi-Channel Outreach 

To convert prospects into SQLs, smart outreach is critical; and that includes the human factor. B2B lead generation services strategies can include: 

Email Marketing: Targeted outreach campaigns to convert leads. 

LinkedIn Networking: Reaching out to key decision-makers in relevant industries. 

Cold Calling: Direct one-on-one conversations to determine their interest and intention. 

Content Marketing: Content is used for educating prospects and making businesses a trusted solution providers in the minds of the customers. Read full article

About Company:

MarketJoy, Inc. is your go-to partner for accelerating sales growth. Specializing in tailored lead generation, we align with your unique needs to enhance your customer acquisition pipeline. With guaranteed results and a personalized approach, we empower your business to thrive, making MarketJoy an effortless extension of your team.

Address: 100 Northcliffe Drive, Suite 72, Gulf Breeze, FL 32562, USA

Tel: (484) 638–6389

Email ID: hello@marketjoy.com Linkedin — https://www.linkedin.com/company/marketjoy-inc./ Facebook : https://www.facebook.com/marketjoy Youtube : https://www.youtube.com/c/Marketjoy 

[victoriasmith572]

2020 was a rough year would be an understatement. The year was devastating, to say the least. People lost their jobs, opportunities, savings, and even loved ones. The world witnessed an outbreak of racial violence too. Businesses incurred huge losses. A lot of them went bankrupt and had to shut down.

The coronavirus pandemic has completely changed consumers' way of interacting and buying things. Their behaviors and habits are expected to change even further, emerging from the crisis.

For brands to survive in the post-pandemic world, it is important to react to these changing habits and modify business practices accordingly.

Establishing yourself online would be the first and most important step in future-proofing your business.

Jellyfish Technologies is one of the most reputed web and app development companies with a proven record of delivering reliable web and mobile-based solutions since 2011 to help businesses with a strong digital presence.

[johnattaway]

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Can Offshore Hosting

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from Quick Click Hosting https://quickclickhosting.com/can-offshore-hosting/

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Introduction

As database administrators, we obsess over a few things, things we don’t compromise on. One of them is SQL Server availability. We may use several tools, scripts, and/or configurations, in addition to constant oversight to ensure that the database is always available. We sometimes even go that extra mile to ensure availability, because we know it is easier to ensure a database is available than deal with the outcome of unavailability. In this post, let us look at some of the easiest ways to ensure availability.

Getting Started

SQL Server availability can be ensured using quite a few techniques. We will focus on one that utilizes collecting data on a dedicated server. Let’s call this the central repository. We shall store the data here, and project the service availability reports from here. The periodic collection of server trends is vital to measure system health. This can be done using T-SQL, or PowerShell, or even a third-party tool. Let’s look at the various available options, and also schedule a job to monitor availability across multiple servers.

Server Availability overview

We usually associate the word “availability”, with pinging a service and measuring the server and service uptime. SQL Server availability reports come in handy when we have to examine the downtime of a certain application. We correlate this information with overall application performance to get a holistic idea of the availability and performance and determine the overall health of a system. This is important because, even though a server may be up and the service is running, the application may have latency or such issues due to various other factors.

Creating a SQL Server availability report that collects data from the event logs and generates trends of availability is one approach, but I personally believe that the Event Viewer is for troubleshooting. Querying a large chunk of the logs with an event ID might not be the best way to measure availability.

Gathering the required details across multiple servers may seem like a daunting task. Following are some of the categories of server availability or service availability failures:

Accidental stoppage of the SQL service

Server failure

SQL instance error

Memory-related error

High CPU Usage

Full disk

Bad queries

Network-related issues

The aforementioned categories may contribute to availability issues.

There’s now no doubt that an availability report is necessary. An availability report:

Helps us understand if our servers are meeting their reliability objectives

Track the trends over a specified duration

Look for information concerning only a small subset of the servers we monitor

Grade the servers based on performance

Identify the areas of improvement, based on the vitals of the servers

Get information based on the OS and the applications the servers are running

How to measure SQL Service availability

Let’s now get straight to the point. We’re going to try measuring the availability using, at various times, the following tools/technologies:

SQL Error Log

T-SQL – Using DMVs and T-SQL Scripting

T-SQL & SMO (SQL Server Management Objects) – PowerShell Scripts, and T-SQL

SQL Server Dashboard

ApexSQL Monitor, a 3rd party tool for SQL Server performance monitoring

First, we’ll look at the ways to integrate T-SQL and SQL Server Management Objects (SMO) to gather the required availability metrics, without the use of third party tools. Then we’ll also look at the several aspects of the script maintenance. Finally, we’ll look at ApexSQL Monitor, a third-party tool, which can be used to monitor service availability.

Method 1: Measuring SQL Service availability using the SQL Server Error Log

Troubleshooting issues with a SQL instance can be done using the SQL Error Log. The error log can be very helpful to detect/troubleshoot any current or potential problem areas, including automatic recovery messages (particularly if an instance of SQL Server has been stopped and restarted), kernel messages, or other server-level error messages.

In the screenshot below, the LogDate column shows the start-up time of the SQL server

sp_readerrorlog 1

Method 2: Measuring SQL Service availability by querying the tempdb

Whenever a database instance is started up, the TempDb is created. Therefore, we can check the creation time of the tempdb to figure out the startup time of the instance.

SELECT create_date FROM sys.databases WHERE NAME = 'tempdb'

Method 3: Use DMV sys.dm_os_sys_info and sys.dm_exec_sessions

select sqlserver_start_time from sys.dm_os_sys_info

SELECT login_time FROM sys.dm_exec_sessions WHERE session_id = 1

This is the third method to get details on the database availability. Now, when you compare the instance startup time derived from methods 2 and 3, you’d see that the time in method 2 would be a little after that of method 3. The reason is that the creation of the tempdb happens after the SQL server restarts; not much can happen without tempdb in action. Therefore, the time obtained using the DMV query would be a little before that of the tempdb method.

Method 4: Measuring SQL Service availability using PowerShell

Let’s now try to use PowerShell to get the availability information. We’d run the following command to see if the SQL service is running or not. In the output, the State column shows whether the service is running or not.

Get-WmiObject Win32_Service -ComputerName $computer |where-object {$_.name -eq 'MSSQLSERVER' -and $_.State -eq 'Running'}

Method 5: Measuring SQL Service availability using the Server dashboard report

We could browse the SQL Server standard reports to view the server dashboard report. This report has the server startup time information. To view this report:

Right click SQL Instance in SSMS

Select Reports -> Standard Reports -> Server Dashboard

Implementation

Now that we’ve reviewed some options for polling a SQL Server and collecting data on availability, let’s go ahead and leverage some of these technologies to create a custom availability monitoring and reporting system.

With that, let’s set up our monitoring server, and create a custom table that would hold the necessary data.

CREATE TABLE tbl_ServerAvailability ( Servername NVARCHAR(20) NULL, TempdbCreationTime nVARCHAR(20) NULL, Name nVARCHAR(50) NULL, status nVARCHAR(90) NULL, startmode VARCHAR(20) NULL, serviceaccount VARCHAR(20) NULL, DisplayName VARCHAR(50) NULL, LogDate DATETIME NULL )

Let’s now create a PowerShell function, and call it using the SQL Agent, or schedule it using the Windows Task Scheduler so that it runs the script periodically, across multiple SQL Servers. We’ll trigger this from the central server.

Let’s follow the steps below to achieve the desired result.

Declare the required variables. The input file lists the SQL server, SQL Instance, and SQL Service we want to monitor; let’s add these as parameters. We also need to define the host name of the SMTP server in the environment, and the list of recipients. Here are the parameters:

ServerName – Name of the Server

SQLInstance – The Default or Named Instance

SQLService – The default (MSSQLSERVER) or named instance (MSSQL$<Instance Name>)

SMTP – The hostname of the SMTP server in the environment (your Exchange team would be able to give you this information)

To – List of recipients list for email delivery. We have specified one recipient. If you want more, declare the parameter as [String[]]$To. Now, each of the email addresses should be a separate string, like so: $To = ‘email1@domain.com’, ‘email2@domain.com’, ‘email3@domain.com’…

Import the server list into a variable so that we can iterate through the list. You’d notice that this is a CSV.

Check for the server connectivity, status of the SQL service, and query the creation time of the tempdb.

Create an email body based on the output from the last step.

Prepare SQL for the insertion of the gathered data into the central repository.

Loop through server names imported at Step 2. The parameters SMTP and To is fed from the input

The complete script is placed at Appendix (A)

Let’s now suppose that we schedule this script to run very frequently—say every 15 minutes. We can count the number of times the database information was logged, and perform some rough math. Suppose we run it every 15 minutes, there would be 4 logs per server, per hour. If the server was not even reachable on say, the third run, it would mean that there were only 3 logs made in that hour. Therefore, we could surmise that the server/service was available only for 45 minutes in that hour. As the data is stored in the central repository, the reports can be generated and the metrics can be compared against the defined SLA.

Email alert notification:

How to monitor SQL Server availability using ApexSQL Monitor

Let’s now look at using ApexSQL Monitor to monitor the availability. ApexSQL Monitor has a feature to monitor SQL Server availability baked in. It monitors the status of the service, tells us whether the server is online or offline, throws out alerts when the state changes (online to offline, or vice versa), and so on.

If we choose All instances in the left pane, the list of all the SQL Server instances appears in the ApexSQL Monitor Group dashboard. When a SQL Server instance is online since the monitoring began, the status column indicator appears blank for the instance.

When one of the SQL Server instances went offline for some reason, the status column indicator highlights the instance unavailability with the text “Offline” and the instance icon is displayed as red

This is an email alert example when there is a change of SQL instance availability status

If we select a specific instance, the overview shows data about the status of the SQL Server, whether it is offline or online. The Dashboard also shows the current status and the running time. Additionally, we have a pie chart called Server:

The chart also shows a pictorial representation of when the server changed availability state. The availability counter can also be seen under SQL Server Metrics.

Alerts on a change in availability can be reviewed and resolved in the Alerts view. The resolved alerts can be shown as reports as well. Like so:

We could also set up email alerts so that we get notified of issues pertaining to availability. We could also set up custom alert actions to be performed to recover the services that are down, where the status of the service is checked, and a service recovery can be attempted. More about the customization is explained in the article about Custom Alert.

To setup an alert notification for this metric, Email profiles should be configured in the Administration tab. More about that can be found in the article, Working with email notifications and email profiles in ApexSQL Monitor.

To configure the alert action profile, browse the configuration pane, click metrics, select SQL Server metrics and assign the profile and click save.

Conclusion

In an environment that relies on scripting to manage database services, one could try using advanced PowerShell scripts, using SMO and integrate the output with SQL using T-SQL. This can take significant effort to configure, organize, inventory and updates scripts and requires scripting knowledge to perform any customization. In a large environment, third party tools can help to manage servers and services, with out of the box functionality. Such features and capability may provide administrators more capabilities to maintain a healthy environment with an economy of invested time.

See Also

How to automatically monitor SQL Server availability

References

Monitoring Service

PowerShell Email Configuration

Using the Get-WMiObject Cmdlet

Import-CSV

Appendix (A)

PowerShell script to get the availability information.

Function Get-ServiceInfo { Param( [String]$Server, [String]$SQLInstance, [String]$SQLService, [String]$SMTP, [String]$To ) # Get the current datetime $logdate = (Get-Date).ToString('MM/dd/yyyy hh:mm:ss') #Function created to send email Function sendEmail { param($from,$to,$subject,$smtp,$body) [string]$receipients="$to" $body = $body $body = New-Object System.Net.Mail.MailMessage $from, $receipients, $subject, $body $smtpServer = $smtp $smtp = new-object Net.Mail.SmtpClient($smtpServer) $smtp.Send($body) } #Test the server connection if((test-connection -ComputerName $Server -count 1 -ErrorAction SilentlyContinue)) { #Check the SQL Service $service = Get-WmiObject Win32_Service -ComputerName $server |where-object {$_.name -eq "$SQLService" -and $_.State -eq 'Running'} #Check for the instance availability if ($Service -ne $NULL) { #Query the tempdb database creation time $result = Invoke-Sqlcmd -Query "SELECT create_date FROM sys.databases WHERE NAME = 'tempdb'" -ServerInstance $SQLInstance if ($result) { Write-Host "tempdb creation time is $($result.create_date) SQL connection to $SQLInstance" $crdate=$($result.create_date) $props += New-Object PSObject -Property @{ Servername = $server name = $service.name tempdbCreationTime=$crdate.ToString('MM/dd/yyyy hh:mm:ss') Status = $service.Status startmode = $service.startmode state = $service.state serviceaccount=$service.startname DisplayName =$service.displayname LogDate=$logdate } } } else { $props += [pscustomobject]@{ Servername = $server tempdbCreationTime='NA' name = 'MSSQLServer' Status = 'Not Running' startmode = 'NA' state = 'NA' serviceaccount='NA' DisplayName ='SQL Server' LogDate=$logdate} $status = "Critical" $priority = "HIGH" $body = @"         This is to Notify that SQL Server service is not running!         On the $server, the SQL $SQLInstance instance, the servic$SQLService service is Stopped. Please assign an $priority priority ticket to the Respective DBA team.          -This is an auto generated email generated by the PowerShell script. Please do not reply!! "@ sendEmail pjayaram@sqlShack.com "$to" "SQL Service On $server is not running!" $SMTP $body } } else { $props += [pscustomobject]@{ Servername = $server tempdbCreationTime='NA' name = 'SQL Server' Status = 'Server Not Responding' startmode = 'NA' state = 'NA' serviceaccount='NA' DisplayName ='NA' LogDate=$logdate} $status = "Critical" $priority = "HIGH" $body = @"         This is to Notify that SQL Server is not responding!         The $server is not responding . Please assign an $priority priority ticket to the Respective DBA team.          -This is an auto generated email generated by the PowerShell script. Please do not reply!! "@ sendEmail pjayaram@appvion.com "$to" "SQL Service On $server is not running!" $SMTP $body } #maintain the output of columns in a specific order $data=$props|select-object servername,name,tempdbCreationTime,status,startmode,serviceaccount,Displayname,logdate # Build trusted Connection to the SQL Server and a database $conn = New-Object System.Data.SqlClient.SqlConnection $conn.ConnectionString = "Server=HQDBT01;Database=SQLSHackDemo;trusted_connection=true;" #Open the connection $Conn.Open() # prepare the SQL command. This is something like building a dynamic SQL $Command = New-Object System.Data.SQLClient.SQLCommand $Command.Connection = $Conn $data | foreach { $Command.CommandText = "INSERT INTO tbl_serveravailability (Servername, TempdbCreationTime, Name, status, startmode, serviceaccount, DisplayName, LogDate) VALUES ('$($data.servername)','$($data.TempdbCreationTime)','$($data.Name)','$($data.status)','$($data.startmode)','$($data.serviceaccount)','$($data.DisplayName)','$($data.LogDate)')" #Insert the prepared SQL statement to the Central repository $Command.ExecuteNonQuery() | out-null } } #Input file - lists all the SQL Servers $filepath='\\hq6021\c$\serverlist.csv' # Import the CSV file and Loop through each server Import-CSV $filepath | Foreach-Object{ write-host $_.ServerName $_.InstanceName $_.SQLServiceName Get-ServiceInfo -server $_.ServerName -SQLInstance $_.InstanceName -SQLService $_.SQLServiceName -SMTP 'mail.sqlshackdemo.com' -to 'pjayaram@abc.com' }

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When Microsoft changes their cloud database brand name for the fifth time in four years

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Boost Your Sales Pipeline with B2B Lead Generation & SQL Services

Your sales team is always on the hunt for leads, but only a few convert from leads to business? Sound familiar? This is a classic pain point for all B2B companies: how to populate their sales pipeline with leads that are actually qualified and do convert. This is where B2B lead generation services and Sales Qualified Leads (SQLs) come into play.

What Are B2B Lead Generation Services?

B2B lead generation services are collaborative approaches developed to discover, engage, and attract potential customers. They utilize different methods in their approach, such as content syndication, email outreach, social media interaction, and data analytics, to maintain a consistent flow of leads. Simply put, the focus here is to generate prospects interested in what you do so they can be funnelled into the top of the sales funnel and eventually lead to conversion. 

The Role of SQL

When it comes to lead generation, not all leads are created equal. An MQL is an interested prospect who has taken action, for example, downloading a whitepaper or subscribing to a newsletter. But an SQL is another level up, these leads have been qualified as ready for the sales team to reach out directly. Prioritizing SQLs ensures that your sales team is investing their time and efforts in prospects that are more likely to convert, maximizing resource allocation by looking at leads that are already qualified. 

B2B Lead Generation Services Are Transforming Sales Pipelines - Read more

About Company:

MarketJoy, Inc. is your go-to partner for accelerating sales growth. Specializing in tailored lead generation, we align with your unique needs to enhance your customer acquisition pipeline. With guaranteed results and a personalized approach, we empower your business to thrive, making MarketJoy an effortless extension of your team.

Address: 100 Northcliffe Drive, Suite 72, Gulf Breeze, FL 32562, USA

Tel: (484) 638–6389

Email ID: hello@marketjoy.com

Linkedin – https://www.linkedin.com/company/marketjoy-inc./

Facebook : https://www.facebook.com/marketjoy

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