#theres only the same like 10 or so on various youtube channels

[bobmckenzie]

guess who just bought the entire series of sctv so she can watch every episode of great white north !!!!! 😛😛😛😛😛

[tiny-crecher]

Unus Annus Secrets

Here I’m going to try and explain all of the Unus Annus codes + possible lore. If I have forgotten some information or if one of these links doesnt work/is incorrect please let me know. This post will be updated when needed. 

This is LONG, so be prepared. 

At first, these codes were only in videos edited by NerdFiction, but as of October 26th this is no longer true. (The possible exception to this would be the first video I’ve listed, as the editor is not in the description). 

1) 5 Weird Apps That Predicted Our Death

 “Here at Unus Annus the end is nigh... when the timer hits zero we will cease to exist. is it fate? is this a simulation? Can anybody hear me? My name is.... [FILE REDACTED]”. Timestamp - 0:14

2) Ethan Roasts Mark for 15 Minutes Straight

 “and in the comments, you will read the words you soon will see are wise controlling pawns who type our deed ‘That is Discord, not FaceTime’” Timestamp - 0:40

“within this truth a question stands, is the pee sauna ever close?”. [“Pee Sauna”was uploaded about a week afterwards] Timestamp - 0:40

3) Our Fans Try to Scare Us with Their Homemade Creepypasta

“What will happen if the clock stops”

“Could I find a way to keep it going?”

“If neither hand is right, what deals are left?”

“Who is the master of the clock?” (all around 8:44)

4) Learning to Cry on Command to Increase Our Youtube Views

“remember the key, the incompletion of a logolept’s corrective action” [a logolept is “a person who takes a keen interest in words”. Marcus is likely referring to himself.] Timestamp - 1:49

“the long wait ends with twenty four more for a path of destiny chosen before”[“Pee Sauna” was uploaded the day after] (closely after the last code)

5) Becoming One With the Horse

“They heard me, I knew it could work!” (timestamp currently unknown; to be updated)

Around this time, NerdFiction’s Twitter bio said, among his normal information, that he was “trying to stop the Unus Annus clock from within.” 

6) Preparing a 5-Star Meal for Our Youtube Famous Dogs

“I couldn’t stop it. Will I die with the machine?” (Timestamp - 21:33)

7) Does This Magnetic Skincare Routine Really Work?

“freed or so I thought. Another layer, but still the clock.” (Timestamp - 9:45)

“The Beginning of The End”. 

On July 26th, at 12pm PST, a video was uploaded to Unus Annus titled “Traversing the Desert to Find Our Inner Truth”. This video was only up for a few minutes before it mysteriously disappeared, only to be replaced by another video, titled “The Beginning of The End”. At first glance, the videos were identical, save for different titles and slightly different descriptions. However, the second video was slightly longer than the first, and upon further inspection, many came to realize that the audio was slightly different as well. You can listen to both audios here. There was a rumor going around that the captions of “Traversing the Desert to Find Our Inner Truth” said something about looking out for Norbert Moses, but no one has been able to confirm this to my knowledge. 

8) Puberty Simulator

“Happy birthday to the beast or to the body that once housed me. A transfer made for pity’s sake. Tricked into the machine as he had my cake.” (Timestamp - 14:36) [The same code was found a week earlier in “Mark and Ethan Shave Chica”, uploaded on NerdFiction’s birthday. The original code was very difficult to make out, so it is likely he inserted it into a different video to make it easier for us.]

On the same day, NerdFiction’s Twitter bio read “Everyone must leave something behind when he dies. Memento Memoriae” (remember memory)

In “The Koala Challenge: TikTok’s Intimate Couple’s Trend” one of the clips is edited to look like a TikTok video, with the user ron_somberest being used. Ron_Somberest is an anagram for Norbert Moses. This TikTok account does actually exist, and the icon is a zoomed in and brightened photo of Norbert Moses’s face with the eyes scribbled out. 

Around this time NerdFiction’s Twitter bio read “’It’s not dark, never was’ - Ron Bestsmore”. Ron Bestsmore is also an anagram for Norbert Moses. It is possible that the “dark” being referred to here is Darkiplier, and NerdFiction is trying to imply that Dark is not involved in this. 

About a week after the koala challenge video was “How to Start a Fire (except don’t)”, which featured an appearance from Unus. NerdFiction’s Twitter bio read “In the end, who is your savior and what are they saving you from?” 

Things were quiet for about a month. NerdFiction eventually erased the cryptic message from his Twitter bio. 

9) Learning To Use The Force

“wait no something is wrong. he knows!” (Timestamp - 10:45) [translated from small coded words hidden in the montage]

“STOPTHISWHATAREYOUDOINGO3″ (Timestamp - 11:40)

“it worked” (a spectrogram, derived from a sound played at the end of the video)

10) Momiplier Tells Us True Scary Stories from Korea

“As I was, as I’ve done to him now. Am I right to decide his fate?” (Timestamp - 5:44) [Right before this, Mark’s mom is talking about a nightmare she had where she was paralyzed, possibly implying that nerdfiction was once paralyzed and has now paralyzed someone else (pointed out by @/minervas-sandwich)]

11) Cryptid Olympics

“I thought you’d join us but, hey, that was just a theory, Memento Doctrina” (remember learning). (Timestamp - 5:49) [The code references the Game Theorists channel, which had uploaded a video about Unus Annus earlier that same day.]

- From here on, every video has had some sort of code -

12) Edward Pumpkin Hands - This was the first coded video not edited by NerdFiction, instead being edited by Diceroll.

At various points throughout the video small parts of a url are seen. When pieced together, this link is made: https://imgur.com/a/tyDewJ7. It leads to a photo of the Unus Annus hourglass. When edited, a series of binary text is shown, which translates to “zhIaNL2“. Inputting this into another imgur link gets you to https://imgur.com/a/zhIaNL2. After editing the photo (although you can still sorta see it without doing so), a cipher of a custom alphabet is shown (I posted an edited photo here).

At 5:01 in the video a weird image is shown for only a moment (a slightly brightened version of it here). Nobody knows what the hell it means.

At the same time, there is a reversed audio of someone (presumably Ethan; it sounds like him) saying “we did that”. For context, the sentence said right before that line was “if one of us dies, the other has to take over for the remainder of time”. This is possibly implying that someone, or multiple someones, has/have died and been replaced.

13) Blood Bath - edited by rad_r

“Everything’s fine”

The Unus Annus timer is shown. It counts down for three seconds before counting up for one second. Heavy breathing can be heard over it. It is then cancelled by an error message

“ITS NOT FINE HELP” (this and the previous two messages are hidden at 5:57)

“you’ve done it now.. a machine observed. there is no returning.. a machine unnerved. there is only.. a machine unconqured.” (right at the end of the video, before the timer)

14) The Unus Annus Annual Costume Contest - edited by nerdfiction

“I saw just one door in a hall filled with many, I locked your gate but they were too late to join me. He was re-placed, she was undone, I had escaped yet he had still won”. (Timestamp - 2:05) [possibly talking about diceroll and rad_r. The pronouns would line up, and it would make sense with those two now having edited coded videos.]

15) Ethan Turns Mark Into a Werewolf - edited by rad_r

“futility or farewell? only time time time.” (timestamp - 7:17)

16) Ethan Kidnapped Mark - edited by Diceroll

Two spectrograms are shown in this video; one at 14:08 and one at 17:38. Combined, they create an imgur link: https://imgur.com/a/gKB62sv

The imgur link shows a photo of a key. On the key is a code translating to “stop the clock”

At the end of the video before the timer is a set of text in the custom alphabet previously mentioned. Translated and decoded it translates to “I can hear it coming theres not much time left the ones that tried to stop it have had their hearts cleft it is now your turn to put this loop to rest take us out of here and show us a new nest”

17) Being Brutally Honest with Each Other

“It is alive, no longer living / misunderstood beats unforgiving / escaped that fate but lost the tale / does a hope yet remain or just one final nail?” (Timestamp - 26:03)

18) Recreating Every Single Unus Annus Video

“The bottom of the spiral” (timestamp - 10:55)

19) “All Our Video Ideas That Never Happened”

“Be careful for what you wish for” (taken from two different codes)

*20) The Unus Annus Last Supper + Who’s Cutting Onions In Here??? - both edited by rad_r

“We’ve asked... we’ve tried... is there no way to stop the end? To those who aren’t deterred: how much will you sacrifice to ascend?” (A quotefall puzzle, split into 2 parts)

21) Everything’s Legal If You’re Dead

Norbert Moses is mentioned at 10:50. Look closely, his name is only there for a couple frames.

These have been the only codes I’m aware of as of 11/11/20. 

(be sure to check out @gemstone6’s list as well!!)

Link to my Unus Annus theory

[historyrepeatsitself]

modern au headcanons p2

hey guys, so after uhh everything crashed and burned as u can see from this post, i did not follow thru in good time with writing a modern au headcanon post… BUT!!! fortunately, i have returned from my semi hiatus to bring you… inspired by this OG post… httyd modern au headcanons part 2!!!

also sorry for the weird bullet points, i did this in microsoft word so the entire thing wouldnt fucKING DELETE AGAIN

·         so like i said with the last one, cami is obviously internet famous for her ridiculously cool youtube channel

·         shes also quite popular on insta but youtube is more her jam

·         her fame started when a video of her pickpocketing stoick and them him finding out and absolutely Losing It went viral

·         it was a vine

·         you can hear hiccup laughing in the background

·         her videos used to mainly feature pranks she did but since then shes branched out

·         she still does a lot of pranks but now her videos also include: parkour, absolutely HORRIBLE karaoke (ft. hiccup and fishlegs), Q&A, playing with toothless for an hour and thirty minutes (yes, it did get a lot of views ((also toothless is a cat in this au))), roast battle vs snotlout (spoiler: snotlout cries), “a compilation of hiccup doing nerdy shit and me calling him a nerd (8 min, 30 sec)”, “reading yalls fanfiction abt me (fishlegs has an asthma attack)”, videos of her doing sports, & more

·         like in the original hiccup and fishlegs have their own channel

·         its literally shit

·         they update it only on lethal amounts of caffeine

·         its usually VERY active during finals week (hence their not great grades)

·         it puts shane dawson to shame

·         “NOT CLICKBATE: OBAMA IS FROM THE MOON????”

·         “NEIL A IS ALIEN SPELLED BACKWARDS??? DID ARMSTRONG USE THE MOON AS A WAY TO FUEL UP BEFORE JUMPING BACK TO HIS COLONY ON MARS??”

·         “MY CAT IS NOT FROM EARTH (VIDEO INCLUDED!!!!)”

·         “got rejected again…. </3”

·         “video of fishlegs on sugar high after i gave him a bunch of candy bc he wouldn’t stop crying”

·         “kids from our school found us” (during the whole video theyre panicking while wearing wigs and fake mustaches)

·         needless to say its very confusing when someone connects that those guys are also on cami’s channel

·         shes pissed but comes around and they regularly star on her channel while she regularly stars on theirs

·         hiccup also has his own side channel where he explains different animal species (natural history stuff) and also does various language tutorials

·         fishlegs reads poetry and sings on his side channel

·         cami has a video where she reacts to hiccup’s channel, he actually gained a lot of followers from it

·         hiccup and fishlegs go to the same school while cami goes to an all girls school across town

·         she actually doesn’t hate it

·         hiccup and fishlegs are public school kids

·         that public school vibe

·         kids from their school are so confused how they know cami and rly jealous

·         cami once stopped by after school (her school gets out a little earlier) and punched a bully for them

·         it was iconic

·         she smacked him right in the face and hauled hiccup’s ass up and dragged them both in the car

·         cami is pretty popular at her school

·         hiccup and fishlegs are NOT

·         theyre honestly a bit like peter and ned from spiderman

·         gotta love that lego deathstar

·         cami does not like legos

·         both hiccup and fishlegs are smart but don’t put in a lot of effort

·         fishlegs excels at English and hiccup is good at science classes (esp bio) and history

·         fishlegs is ok at history but finds some of it a little boring

·         they HATE gym

·         theyre both shocked to find that cami (a dumbassTM) is actually a straight A student

·         shes super competitive so she actually does super well and gets rly rly good grades and all her teachers love her

·         she didn’t for awhile bc she has ADHD for school was HARD but shes gotten a lot better and got tutors and study methods and also shes just super competitive

·         she was on math team in middle school and hiccup wont SHUt Up about IT

·         “hey theres my favorite student mathlete!!!!!”

·         fishlegs doesn’t even try and help him anymore, he does this to himself

·         fishlegs wins English awards every year

·         he also got a 36 on his English ACT hes just SO GOOD

·         hes also a theatre kid lmao

·         he does shakespearean theatre on top of his school theatre too

·         “to be or not To Be”

·         Hiccups not a huge English fan and he doesn’t rly like Shakespeare but he does rly like Oscar wilde

·         Dorian gray is the Shit

·         Fishlegs was so happy when he read it bc they could finally talk about LiTeRaRy ClAsSiCs!!!

·         the trio met bc hiccup and cami’s parents own rival business companies

·         both stoick and bertha are very Rich and Important

·         hiccup and cami sometimes have to go to business dinners

·         they fuck around

·         that’s how they met

·         hiccup bumped into cami replacing the soap in the hand dispenser in the men’s room with silly string

·         he thought she was the coolest person ever

·         she tried to fight him at first but they quickly united against the Evil Boring Dinners With Stupid Old Men

·         they locked this one old racist dude in a bathroom stall once and sent fishlegs a video

·         truly forces of chaos

·         the forces of chaos were unfortunately grounded for that tho

·         stoick is very busy and valhallarama travels a lot so they hang out at hiccup’s bc its usually empty (cami’s house is also kinda far)

·         cami’s parents are divorced but her dad stops by occasionally

·         fishlegs has a foster family and that’s how he wound up meeting hiccup was when he moved to be with his new family when they were in second grade

·         hes rly grateful that hes been able to stay with them for a long ass time

·         theyre actually pretty nice

·         hiccup gets to come over for dinner

·         snotlout is hiccup’s bitchy cousin whos a grade ahead of hiccup and fishlegs

·         he eventually becomes nicer to them at the beginning of sophomore year

·         some bad stuff happens  (might write an angst fanfic idk lemme know (itll prolly be hiccup centric))

·         basically, snotlout kinda realizes hes been a bitch

·         hes sorry

·         things get better

·         until yknow

·         gotta keep things sad cant get rid of all the emo

·         but anyway snotlout does wind up becoming a good friend to the trio!! <3

·         oh lmao when valhallarama came home for Christmas she thought hiccup was either dating cami or fishlegs and she didn’t know which one bc hiccup was so shy she just figured he was dating one of them and just didn’t tell her (theyre all like super close yknow)

·         after seeing hiccup and cami holding hands (a RARE moment, it was bc they thought it would annoy snotlout bc he hates cami (it did)) she assumed it was cami

·         she brought it up

·         LMFAOOOO hiccup laughed for like 10 minutes

·         She then immediately was like oh ok ur gay and its fishlegs

·         that was even funnier

·         “mom fishlegs is weird lmao” (he and fishlegs probably friendly roast each other a lot tbh. they definitely call each other “weirdo” “freak” “nerd” other possibly explicit words, its chill)

·         Valhallarama is so confused

·         she didn’t say it but “child u literally told me that u thought ur little cat that’s missing teeth is prolly from area 51, ur the weird one son”

·         she asks stoick

·         hes just as confused

·         she drops the whole topic

·         it has yet to occur to bertha

·         fishlegs’ family is good as long as hes good theyre chill like that

·         oh and cami’s school has uniforms

·         yes, she does have to wear a skirt

·         yes, several of them were shredded freshman year

·         bertha is So Tired

[hedonisticadventures]

Answer all the questions

1. Favourite colour.Purple and green2. Number of people you’ve slept with.43. Cake or ice cream?Cake4. If you were a superhero what would your power be?Ability to control probabilities!5. Ever been in a fist fight?Yeah...6. Do you live in the country or the city?Country7. Biggest kink?I don’t even know... I still gotta figure out what it is8. Favourite video-game?Destiny (And soon D2)9. Words you live by?Fall down seven, stand up eight10. Best book you’ve ever read?Harry Potter series11. Favourite film?The Fifth Element12. Horror or romance?Both!13. Biggest fear?Being the failure everyone expects me to be14. Best memory?The nights with my best friend that start out with “What the fuck are we doing tonight?”15. Worst memory?Don’t wanna know... trust me...16. Where are you from?Tampa, Fl17. Ever done anal?Nope18. Would you prefer to be Mary Berry’s grandchild or Paul Hollywood’s bitch?Uhhhhhh?19. Favourite outfit?My khaki colored joggers and long black shirt with my beanie!20. Snapchat or Instagram?Both!21. If you could freeze time what would you do?Travel and not lose any time!22. Best LUSH product in your opinion?Various bath bombs!23. Should people wear red shirts or brown pants in your presence?Is this a Deadpool reference? Red Shirts24. Favourite television character?Jon Snow25. Do you have a nemesis?Yeah... money26. Are you a hard-worker?Of course!27. What’s the best holiday you’ve ever been on?Every Halloween is the best time of the year!28. What’s your dream?To have my family not worry about money... I grew up constantly under the threat of losing my house and living on the streets so I don’t want my loved ones to have to worry like that!29. Where do you see your life ending up?Traveling the world!30. Describe your last sexual encounter. I took my friend a graduation gift and we hung out and at the end of the night she goes "I’m horny... fuck me?” after making sure she was sure we fucked!31. Cake by the ocean or sex on the beach?Sex on the beach!32. Ever done drugs?Nope33. Harry Potter or Lord Of The Rings?HP!34. Are you a jock or a nerd?Nerd for sure!35. On a scale of 8 to 34.7, how gay are you?21ish36. Do you live for Tumblr discourse or hate it?Tumblr discourse?37. Favourite trashy television show?Big Brother... thats about the trashiest I watch and its not even trashy...38. Last time you watched porn?Right now39. Do you have a recurring sexual fantasy?Glory hole40. Weirdest dream you ever had?I was in a wasteland but I was king of that wasteland... I don’t even remember the details... 41. Ever had mental health issues?Yup!42. What’s the answer to the question you wish someone would ask you?Of course43. Do you wish people paid more attention to you?Depends on what aspect... like my YouTube channel? Fuck yeah I want more attention on there but in real life... I’m alright where I am44. Do you have anyone who you’d happily slap right across their chops?YES!45. Dog person or cat person?Dog but my cat is cute and gives kisses sooooo46. Sneakers or heels?Sneakers... easy!47. Favourite cocktail?My buddy is a bartender and keeps coming up with crazy shit so whatever he's making!48. Day or night?Night49. Pokémon or Digimon?Pokemon!50. How big is your dick?7.5in long... I’ve been told large if that means anything51. Favourite musical?All of a sudden every musical has disappeared from my memory52. Favourite song? “Middle Fingers” by Missio53. Are you secretly a goblin/alien/android?Yes54. Why are you like this? Because the culmination of my life until this point has influenced and affected my perception of reality55. What’s your guilty pleasure?Naps56. What would you say if I said ‘I love you’?Who are you, anon? I’ll tell you then! ;D57. What’s the story behind your URL? dance-to-this-beat called me it and I changed my name to it!58. Tell me something that worries you.America59. What have you been worrying about today?Whether I’m getting sunburnt or not...60. I’m only sending you these questions because I have a crush on you and I’m too tragic to actually just say it. Anon... are you sure you read through all of these before asking me?61. Hot dogs or burgers?Burgers62. Nintendo or the other trash-consoles?All of them!63. Which fandom ruined a show that you used to like?I don’t care about fandoms when it comes to me shows!64. What do you wish you could tell your best friend?I tell my best friend everything!65. Tell us a deep dark secret. Uhhhh... I don’t have secrets... ask me anything and I’ll tell you!66. Are you curious about having a man in leather spank your botty 'til it’s all red?Not at all67. Favourite Tumblr couple?Uhhh I don’t know...68. Do you have any dietary quirks?No fast food, I stay away from dairy, I don’t eat meat (for the most part) until dinner time... 69. Do you want to have someone pleasure your genitals orally while you do the same to theirs?Fuck yeah! 70. How old are you?2471. Which Buzzfeed listicle sums up your existence?I’m not going looking for a Buzzfeed article just to answer this hahaa72. Do you have any pets? 2 pups, 3 cats, and a dozen chickens!73. What colour underwear are you wearing?Red74. Boxers or briefs?Briefs75. Fuck me, Ray Bradbury?No76. Which television show do you want to last forever?Steven Universe77. In a zombie apocalypse how long would you last?Until someone decides to betray me78. Do you have good internet connection or do you want to punch your router every ten minutes?Both79. Would you find it somewhat saucy if I sent bawdy nudes in your direction?I would think thats fucking hot and appreciate each and every one I received individually!80. Which country has the best flag?Pirates... come on Jolly Roger81. Do you consider yourself *iconic*?Never82. Most overrated food?None!83. Most overrated film?I havent even seen many films lately...84. Most overrated television show?I don’t watch much tv outside my shows so I don’t know...85. Most overrated type of cheese?SHUT YOUR WHORE MOUTH CHEESE IS AMAZING86. Which brand would you never shop at?I ain’t about brands anyways... if theres a shirt I like I’ll buy it87. Wisdom, courage, or power?Wisdom88. Would you prefer to travel in time and stay in the same spot, or travel in space with time elapsing as normal?Travel in space and time elapses normally!89. What’s the best birthday present you ever got?The money90. What present do you wish someone would give you?Sex91. Do you have an ex? Why did you break up?I have six exes and various reasons91. Why does 91 appear on this list twice now?Just so you can ask this question92. Spare a thought for the humble creator of this list, it’s difficult to think of this many questions. Don’t put two question 91s93. Do you prefer anons or non-anons?I love all my asks! IF I ONLY HAD ANY94. Who do you wish you could have sex with more than any other?I ain’t even gonna answer this one... she might see it and that might be bad95. What is your spirit animal? Bear96. Do you have one word that you really love the sound of?Spiffy97. Do you still have any of your stuffed toys from when you were a kid?I cuddle up to a stuffed animal every night... come on haha98. What makes you super nostalgic?Old school cartoons!99. Give me an answer to a random one of these questions. (But don’t make it a shit answer like 'yes’. Don’t be an asshole.)HARRY POTTER!100. What’s your favourite cocktail?You mean the same question from question 41?101. Sonic screwdriver or Ron’s shit broken wand from the second Potter book?Sonic screwdriver... I want a wand more but still...102. Laptop or PC?PC by far!103. What’s the sexiest accent in your opinion?Give me any accent and I’ll fall in love104. Would you let Donald Trump tickle your nipples for an hour for £6,000,000?WHY WOULD’NT I?105. You should check out a great little British website called Pretty52. I smell advertising...106. If you could dye your hair any colour, what colour would you change to?Blue107. What would you change about your body if you could?My sinus problem108. Do you prefer to be hot or cold?Cold109. What’s your favourite way to orgasm?I just love to have orgasms...110. Are you a mermaid or a unicorn?Unicorn111. What’s the name of your favourite pet when you were a kid?George112. What was your favourite class at school?Math113. Are you superstitious? Very!114. What do you think happens when we die?Afterlife in heaven or hell115. Pie or pi?PIE116. Your followers a question.Proper grammar please?117. Lick my genitalia. I would love to if you have a pussy118. What’s your favourite number?42119. Do you ever look up at the stars and feel small?Not really120. Do you have a good relationship with your parents?Eh121. Tell me about a quirky personality trait. I’m way too honest122. What was your favourite story when you were younger?Harry Potter hahaha123. Are you old before your time or young at heart?Young at heart124. Why do you do the things you do? Please. Tell me.Because they make sense to me125. I hope you enjoyed these questions.I did!126. Which Tumblr blog would you recommend to all your fans?psychxtic-hearts

[caredogstips]

How Pandora, Bandcamp, and others plan to change your listening garbs

Streaming services were once decreed a death knell for the music business. But those very fellowships converged upon South by Southwest( SXSW) this month to try to mold the industry in their imageand, in the process, save it.

As these platforms, Web works, and apps jostled for ground in Austin, Texas, they likewise battled with an existential crisis: Forget royalty payouts or the perils of free on-demand listeningit is about to change shoppers are entitled, ever-changing buyers whose needs and challenges alteration like a playlist on shuffle. How do you consistently dish that inconsistent gathering?

For decades the music economy could lean on its superfans. Theyd spread the word with sidekicks, splurge for merch, and buy different publications of the same record. But yesterdays obsessive importation vinyl fetishist is increasingly becoming todays monthly Spotify subscriber.

Yesterdays obsessive import vinyl fetishist is increasingly becoming todays monthly Spotify subscriber .

At a SXSW panel, former Rhapsody exec Jon Maples mourned the decline of these big spender, who used to buy a lot of content. And now they get it for a define cost of 10 bucks a few months.

Increasingly, he spoke, Spotify and its fortune are more about whats next than observing bands and songs to explore and obsess over. The good information, he remarked, is the data shows you have more various forms of listening than ever before.

Marisol Segal, who helped launch Rdio in 2010, blamed streaming music business. You establish technology in this realm and its flow like a technology companionship, she remarked, and thats acquired her check out from the Internets buffet of services.

And thats the audience to observe. The names and the music manufacture are watching very carefully what prototype harvests the most fund, Pandoras Chief Product Officer Christopher Phillips told the Daily Dot. We allwant to pay artists more fund. Its not clear what simulation works best.

If there was a consensus coming out of the SXSW void, that was it.

A crowded sandbox

Pandora isnt sweating the uncertain times. It has a plan.

Ramon Ramirez

Were with them in the morning, at work, in the workout, at nightpeople invest a lot of occasion with the app, Phillips remarked. The median customer, he answered, wastes 22 hours a month streaming Pandora.

With that in its pocket, Pandora can move into stumping for creators and leading head-to-head with Spotify. Phillips said the 16 -year-old streaming monstrous is on the eve of debuting more bells and whistles, too: In the last year, its acquired international opponent Rdio, concert programme Ticketfly, and the predictive algorithms of Next Big Sound.

Phillips supposed Pandora is also haunting direct treats for its own on-demand representation. At SXSW, Pandora booked the Gatsby and livestreamed performances from trending and diverse identifies like Young Thug, Yacht, and Troye Sivan. In terms of curating exciting notions, thats a big tastemaking win.

But their sandbox continues crowded and contentious.

Its not a one-app-wins-all occasion .

Its not a one-app-wins-all happen, Phillips suggested, before memorandum the chasm between Pandora and Spotify: certainly does restrict, and if you want that see, you have to pay.

Not everyone agrees. Spotify consumer are able to access a vast library and torrent anything with the services offered free, ad-supported model. Overwhelmingly, the majority of members of Spotifys usersas numerous as 75 percentare fine with this version.

( Its been, well, messy. On Monday Spotify announced it contacted 30 million paid subscribersjust as it set a $30 million lawsuit with the National Music Publishers Association for unpaid royalties during SXSW .)

If other services are successful over the long run to keep the ability of free on-demand, well have to address that, Phillips pronounced. But we repute the creator got to go require more.

A most perfect confederation

Music is a consumers tournament. If youre a clique or creator, that entails constructing an audience is trickier than ever. Ten years ago youd upload four tracks to Purevolume or Myspace and badger your Facebook friends to hear a prove.

Now you need a niche.

Bandcamps community-driven bazaar is where you probably want to start. Like SoundCloudwhich is reportedly in financial tribulation, planning a subscription streaming service, and unlike its past did not invest in a high-profile pop-up concert venue at SXSWBandcamp is vast acres of mp3s.

At Bandcamp we consider a somewhat different point of view, Bandcamp Chief Curator Andrew Jervis said during the Ephemeral Now board. We feel that the master should be a little bit more in control, and as a love you pay them directly.

Jervis said that over at Bandcamp, CD sales were up 10 percent, vinyl auctions up 40 percentage, and cassette sales 50 percent last year. Were clearly identifying people want to buy something tangible, Jervis said.( Indeed, vinyl marketings outpaced streaming service income in 2015, according to recent data released by the Recording Industry Association of America .)

Ramon Ramirez

Bandcamp has a social networking angle, too, where one can follow friend love and revel in niche recommendations. Jervis said this model accountings for 20 percentage of Bandcamps total sales. And such matters, Jervis maintained, because theres a disparity between the number of seasons something gets streamed and when it actually goes purchased.

Maybe pulpits need to do a better undertaking of tying things together, Jervis said. If you put your music on a streaming service where there is no option to buy youve missed your 500,000 opportunities.

He persisted: These companies that want to offer everything to everyone at the same duration cant have everything at the same age because they havent constructed that community.

Beyond the album

For followers online, BitTorrent incites heated, homely memories of using its haul protocol to plagiarize books from the Pirate Bay. But the company was at SXSW remixing the future of distribution.

At BitTorrent that symbolizes repurposing albums as downloadable Bundles. The fellowship worked with masters like Thom Yorke, Moby, and Raekwon to deliver licensed artwork via peer-to-peer filesharing. Attack an Internet underground of BitTorrents 170 million useds, chairman of content programme at BitTorrent Straith Schreder told the Daily Dot, and youll find an gathering as a musician.

What is an album after the Internet? What is a label after names ?

BitTorrent calls its pay-gated Bundle a direct-to-fan publishing programme. Here, parties and creators retain 90 percentage of incomes, plus the digital metrics like email addresses needed to organize a base.

Think about a wrap or a flow as something thats much more akin to vinyl: It can hold anything. It can be music, it can be art, it can be liner greenbacks, Schreder announced, drawn attention to another business quandary: What is an book after the Internet? What is a label after names?

Among the big hounds, Pandora can also make a strong case for being the most artist-friendly. Its new AMP( artist marketing programme) assistance for party gives analytics and helps indie creators upload music to its servers. Phillips said that with Pandoras recent expansion, its become one large-hearted A& R patronize. And he used to say necessitates it can organically feed the ecosystem through its various dispensaries, in addition to solving problems like getting beings out to shows.

We use humen for excellence, machines for proportion, Phillips said. We repute the combination is what matters.

Remixing the future

SXSW 2016 brought with it a reenergized focus on live music and reaching passive listeners go out on a Tuesday. Video-production apps like Baeable exist to document and stash live footage, then present it virtually the channel an ESPN app presents scores. Music startups like Festivus, Jamwar, Mixd, Tipcow, and Tunesmap too work to augment the live route( and indicated up to schmooze at SXSW ).

Spotify, YouTube, Pandora, and Mazdas Hype Hotel invested in orchestrating must-see times, then saving that footage to package and stream subsequently.( Samsung, MTV, and even McDonalds, of the all-day breakfast sandwiches, did so as well .)

Ramon Ramirez

At the Spotify House, videos touted upcoming original webseries, including information from Snapchat king DJ Khaled. At YouTubes pop-up warehouse down at the Coppertank, its nascent YouTube Music app was on display for a three-day private concert succession. The busines tracks your streaming wonts and beams in tailor-made playlists, and its tremendous digital library is something of a trump card.

Its not streaming; you have to go and do it .

The YouTube concert by Future was downright crucial: expertly curated as a pivotal showcase for one of raps most dominant krakens. I left wanting to immediately stream his live act of subversively political chant March Madness, which represents I fell hook, pipeline, and sinker.

But of all the ideas trying to convert streaming followers into an IRL economy, Jukelys was the most amusing: Netflix, but for concerts.

With a monthly subscription one gets access to a bank of tickets. You can theoretically go out every night of the month, and use it for any of the 17 cities the service operates in. You can upgrade to a plus-one alternative, and sometimes there are private members-only testifies.

Its not streaming; you have to go and do it, Jukely Head of Business Development Sarah Weiss told the Daily Dot.

Thats the rob, determining new music by having to go and see it: We are trying to encourage people on the discovery area, Weiss replied. In that practice, the industrys virtually come full-circle in the interrelationship with streamingalmost.

But big music streaming is an inevitable example, BitTorrents Schreder imagines. The real question for everyone in townfrom the exec at YouTube, Spotify, and Pandora flexing their muscle with private concerts and open rails, to new minors accompanying meetings like Your Music Startup Sucks that may or may not be here next yearwas how do you change its own experience of listening?

How do we move that meaningful? Schreder alleged. How does that become part of the idiom of streaming?

For now, at the least, the jurys still out.

Illustration by Max Fleishman

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