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Parceria Entre Nike E NBA Vai Ganhando Mais Corpo Com Diversas Novidades
[vc_row][vc_column][vc_column_text]A temporada 2017-2018 da NBA ainda não começou, mas muito do que se verá em quadra foi chegando a conhecimento público no final de semana e algumas das novidades da mais nova parceira de trabalho da liga, a NIKE, devem fazer os fãs enxergarem as suas amadas camisas de uma forma não convencional. Durante a…
Parceria Entre Nike E NBA Vai Ganhando Mais Corpo Com Diversas Novidades foi originalmente publicado no SneakersBR
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NBA and Nike Bring Personalization to New Season
The NBA is shining a light on individuals in the league whose contributions are bigger than themselves—and on its high tech new jerseys and gear from Nike.
First up—its own campaign, part of the league’s “This Is Why We Play” global platform. Two spots released today showcase stories of “Why” each of the 30 teams in the league benefit from factors not always recognized.
"I'M WHY"
NBA players & teams are inspired on & off court by everything our game has to offer as next season nears! #ThisIsWhyWePlay #ImWhy http://pic.twitter.com/3YGwduMOoz
— NBA (@NBA) September 18, 2017
The NBA is stirring excitement by highlighting some of the most intriguing stories from the past season to build excitement for the upcoming season, touching on cities coming together, super-fans, legendary plays and memorable moments on and off the court. The spot will air on ABC on Sunday, September 24 during Game 1 of the WNBA Finals.
youtube
“Golden State’s Home Court Advantage” is the first spot to focus on a specific team—Oakland, California’s Golden State Warriors—and tells the story of Megan, an Oracle Arena attendant on the team’s game-night staff responsible for placing gold t-shirts and towels across the arena’s 19,596 seats before playoff games.
youtube
The spot will air locally in the Oakland market starting September 30 and will run in-arena opening night when Stephen Curry presents the “Homecourt Advantage” award to one lucky fan.
Watch: NBA launches new 'I'm Why' campaign https://t.co/47JvcTqiHx http://pic.twitter.com/asWYyqleaN
— theScore NBA (@theScoreNBA) September 18, 2017
The NBA regular season begins Tuesday, Oct. 17 on TNT, and fans will have another reason to get excited. Nike and the NBA on Friday unveiled three new innovations: the Nike NBA Connected Jersey, the first NBA jersey that gives the wearer an all-access pass into the world of their favorite team and players; Statement Edition uniforms; and the Nike Therma Flex Showtime Warm-up Jacket, the first hooded jacket to be worn on the court during gametime. Even the new NBA socks by Nike are next-level, designed in response to the players’ feedback.
The official announcements took place at an event in Los Angeles attended by players from all 30 NBA teams on Sept. 15.
A new STATEMENT! #NIKExNBA http://pic.twitter.com/C2Rcptf0NA
— NBA (@NBA) September 16, 2017
Personalization is a big theme for Nike these days. “In our new connected era, Nike will lead with products that build a relationship with our consumers,” said Trevor Edwards, President, Nike Brand. “With NikeConnect, we deliver to basketball fans everywhere the personal and premium experiences we know they love.”
Nike’s high-tech gear for the league is called the Nike NBA Jersey with NikeConnect. The connected team jersey that takes basketball to new, cool heights with its own app a campaign using the tagline, “Tap in to the game.”
Fans who purchase and scan the jersey will receive highlight reels, scores, stats and exclusive content from and about favorite players and teams with a simple swipe of a smartphone on the jersey’s tag.
youtube
Nike, the exclusive supplier of jerseys and uniforms to the NBA, will launch its new jerseys and statement edition uniforms on September 29 on Nike’s NBA site, the NBA’s official store or any Nike store or official team store.
Fans who purchase an adult-sized Nike NBA Connected Jersey, which will be embedded with an NFC (near field communication) chip, can unlock exclusive team and player content through their smartphone.
“From how the athletes move to the positions they play — even their body types are completely different today than they were five to 10 years ago,” explains Kurt Parker, Nike VP of Apparel Design, about the “mad science” behind the R&D that went into new jerseys after Nike was awarded the NBA exclusive in June 2015. “That’s why we wanted to dramatically evolve both the performance and look of the uniforms.”
Once purchased, download the app, available for both Android gadgets with NFC capability and iOS11 enabled phones (iPhone 7 and above). After being directed to the “Team” tab in the app, fans can screen a status bar of a pre-game countdown to tip-off, in-game scores, or post-game final scores. It also includes information about when a team is playing next, and player stats.
App users can also access special offers—“Upcoming Rewards” for future game days that include exclusive licensed products, NBA2K18 boosts, tickets to games, Spotify playlists from athletes, exclusive kicks and more.
Introducing the Nike @NBA Connected Jersey.
Learn more at https://t.co/j10gHf22o3 #NIKExNBA http://pic.twitter.com/gcJ7DGWDGb
— Nike (@Nike) September 16, 2017
As TechCrunch notes, “The integration looks fantastic and the opportunity to get actual exclusive offers should be compelling enough to keep folks active on the platform that Nike’s created. In the end, looks like Nike has opened up yet another way to dominate in sports apparel.”
Travis Scott on stage with a fan at the Nike x NBA jersey unveiling. http://pic.twitter.com/X1lnqeqBfM
— TRAVIS SCOTT FANPAGE (@YamzInTheTrap) September 16, 2017
The post NBA and Nike Bring Personalization to New Season appeared first on brandchannel:.
0 notes
Text
NBA and Nike Bring Personalization to New Season
The NBA is shining a light on individuals in the league whose contributions are bigger than themselves—and on its high tech new jerseys and gear from Nike.
First up—its own campaign, part of the league’s “This Is Why We Play” global platform. Two spots released today showcase stories of “Why” each of the 30 teams in the league benefit from factors not always recognized.
"I'M WHY"
NBA players & teams are inspired on & off court by everything our game has to offer as next season nears! #ThisIsWhyWePlay #ImWhy pic.twitter.com/3YGwduMOoz
— NBA (@NBA) September 18, 2017
//platform.twitter.com/widgets.js
The NBA is stirring excitement by highlighting some of the most intriguing stories from the past season to build excitement for the upcoming season, touching on cities coming together, super-fans, legendary plays and memorable moments on and off the court. The spot will air on ABC on Sunday, September 24 during Game 1 of the WNBA Finals.
youtube
“Golden State’s Home Court Advantage” is the first spot to focus on a specific team—Oakland, California’s Golden State Warriors—and tells the story of Megan, an Oracle Arena attendant on the team’s game-night staff responsible for placing gold t-shirts and towels across the arena’s 19,596 seats before playoff games.
youtube
The spot will air locally in the Oakland market starting September 30 and will run in-arena opening night when Stephen Curry presents the “Homecourt Advantage” award to one lucky fan.
Watch: NBA launches new 'I'm Why' campaign https://t.co/47JvcTqiHx pic.twitter.com/asWYyqleaN
— theScore NBA (@theScoreNBA) September 18, 2017
//platform.twitter.com/widgets.js
The NBA regular season begins Tuesday, Oct. 17 on TNT, and fans will have another reason to get excited. Nike and the NBA on Friday unveiled three new innovations: the Nike NBA Connected Jersey, the first NBA jersey that gives the wearer an all-access pass into the world of their favorite team and players; Statement Edition uniforms; and the Nike Therma Flex Showtime Warm-up Jacket, the first hooded jacket to be worn on the court during gametime. Even the new NBA socks by Nike are next-level, designed in response to the players’ feedback.
The official announcements took place at an event in Los Angeles attended by players from all 30 NBA teams on Sept. 15.
A new STATEMENT! #NIKExNBA pic.twitter.com/C2Rcptf0NA
— NBA (@NBA) September 16, 2017
//platform.twitter.com/widgets.js
Personalization is a big theme for Nike these days. “In our new connected era, Nike will lead with products that build a relationship with our consumers,” said Trevor Edwards, President, Nike Brand. “With NikeConnect, we deliver to basketball fans everywhere the personal and premium experiences we know they love.”
Nike’s high-tech gear for the league is called the Nike NBA Jersey with NikeConnect. The connected team jersey that takes basketball to new, cool heights with its own app a campaign using the tagline, “Tap in to the game.”
Fans who purchase and scan the jersey will receive highlight reels, scores, stats and exclusive content from and about favorite players and teams with a simple swipe of a smartphone on the jersey’s tag.
youtube
Nike, the exclusive supplier of jerseys and uniforms to the NBA, will launch its new jerseys and statement edition uniforms on September 29 on Nike’s NBA site, the NBA’s official store or any Nike store or official team store.
Fans who purchase an adult-sized Nike NBA Connected Jersey, which will be embedded with an NFC (near field communication) chip, can unlock exclusive team and player content through their smartphone.
“From how the athletes move to the positions they play — even their body types are completely different today than they were five to 10 years ago,” explains Kurt Parker, Nike VP of Apparel Design, about the “mad science” behind the R&D that went into new jerseys after Nike was awarded the NBA exclusive in June 2015. “That’s why we wanted to dramatically evolve both the performance and look of the uniforms.”
Once purchased, download the app, available for both Android gadgets with NFC capability and iOS11 enabled phones (iPhone 7 and above). After being directed to the “Team” tab in the app, fans can screen a status bar of a pre-game countdown to tip-off, in-game scores, or post-game final scores. It also includes information about when a team is playing next, and player stats.
App users can also access special offers—“Upcoming Rewards” for future game days that include exclusive licensed products, NBA2K18 boosts, tickets to games, Spotify playlists from athletes, exclusive kicks and more.
Introducing the Nike @NBA Connected Jersey.
Learn more at https://t.co/j10gHf22o3 #NIKExNBA pic.twitter.com/gcJ7DGWDGb
— Nike (@Nike) September 16, 2017
//platform.twitter.com/widgets.js
As TechCrunch notes, “The integration looks fantastic and the opportunity to get actual exclusive offers should be compelling enough to keep folks active on the platform that Nike’s created. In the end, looks like Nike has opened up yet another way to dominate in sports apparel.”
Travis Scott on stage with a fan at the Nike x NBA jersey unveiling. pic.twitter.com/X1lnqeqBfM
— TRAVIS SCOTT FANPAGE (@YamzInTheTrap) September 16, 2017
//platform.twitter.com/widgets.js
The post NBA and Nike Bring Personalization to New Season appeared first on brandchannel:.
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NBA and Nike Bring Personalization to New Season
The NBA is shining a light on individuals in the league whose contributions are bigger than themselves—and on its high tech new jerseys and gear from Nike.
First up—its own campaign, part of the league’s “This Is Why We Play” global platform. Two spots released today showcase stories of “Why” each of the 30 teams in the league benefit from factors not always recognized.
"I'M WHY"
NBA players & teams are inspired on & off court by everything our game has to offer as next season nears! #ThisIsWhyWePlay #ImWhy pic.twitter.com/3YGwduMOoz
— NBA (@NBA) September 18, 2017
The NBA is stirring excitement by highlighting some of the most intriguing stories from the past season to build excitement for the upcoming season, touching on cities coming together, super-fans, legendary plays and memorable moments on and off the court. The spot will air on ABC on Sunday, September 24 during Game 1 of the WNBA Finals.
youtube
“Golden State’s Home Court Advantage” is the first spot to focus on a specific team—Oakland, California’s Golden State Warriors—and tells the story of Megan, an Oracle Arena attendant on the team’s game-night staff responsible for placing gold t-shirts and towels across the arena’s 19,596 seats before playoff games.
youtube
The spot will air locally in the Oakland market starting September 30 and will run in-arena opening night when Stephen Curry presents the “Homecourt Advantage” award to one lucky fan.
Watch: NBA launches new 'I'm Why' campaign https://t.co/47JvcTqiHx pic.twitter.com/asWYyqleaN
— theScore NBA (@theScoreNBA) September 18, 2017
The NBA regular season begins Tuesday, Oct. 17 on TNT, and fans will have another reason to get excited. Nike and the NBA on Friday unveiled three new innovations: the Nike NBA Connected Jersey, the first NBA jersey that gives the wearer an all-access pass into the world of their favorite team and players; Statement Edition uniforms; and the Nike Therma Flex Showtime Warm-up Jacket, the first hooded jacket to be worn on the court during gametime. Even the new NBA socks by Nike are next-level, designed in response to the players’ feedback.
The official announcements took place at an event in Los Angeles attended by players from all 30 NBA teams on Sept. 15.
A new STATEMENT! #NIKExNBA pic.twitter.com/C2Rcptf0NA
— NBA (@NBA) September 16, 2017
Personalization is a big theme for Nike these days. “In our new connected era, Nike will lead with products that build a relationship with our consumers,” said Trevor Edwards, President, Nike Brand. “With NikeConnect, we deliver to basketball fans everywhere the personal and premium experiences we know they love.”
Nike’s high-tech gear for the league is called the Nike NBA Jersey with NikeConnect. The connected team jersey that takes basketball to new, cool heights with its own app a campaign using the tagline, “Tap in to the game.”
Fans who purchase and scan the jersey will receive highlight reels, scores, stats and exclusive content from and about favorite players and teams with a simple swipe of a smartphone on the jersey’s tag.
youtube
Nike, the exclusive supplier of jerseys and uniforms to the NBA, will launch its new jerseys and statement edition uniforms on September 29 on Nike’s NBA site, the NBA’s official store or any Nike store or official team store.
Fans who purchase an adult-sized Nike NBA Connected Jersey, which will be embedded with an NFC (near field communication) chip, can unlock exclusive team and player content through their smartphone.
“From how the athletes move to the positions they play — even their body types are completely different today than they were five to 10 years ago,” explains Kurt Parker, Nike VP of Apparel Design, about the “mad science” behind the R&D that went into new jerseys after Nike was awarded the NBA exclusive in June 2015. “That’s why we wanted to dramatically evolve both the performance and look of the uniforms.”
Once purchased, download the app, available for both Android gadgets with NFC capability and iOS11 enabled phones (iPhone 7 and above). After being directed to the “Team” tab in the app, fans can screen a status bar of a pre-game countdown to tip-off, in-game scores, or post-game final scores. It also includes information about when a team is playing next, and player stats.
App users can also access special offers—“Upcoming Rewards” for future game days that include exclusive licensed products, NBA2K18 boosts, tickets to games, Spotify playlists from athletes, exclusive kicks and more.
Introducing the Nike @NBA Connected Jersey.
Learn more at https://t.co/j10gHf22o3 #NIKExNBA pic.twitter.com/gcJ7DGWDGb
— Nike (@Nike) September 16, 2017
As TechCrunch notes, “The integration looks fantastic and the opportunity to get actual exclusive offers should be compelling enough to keep folks active on the platform that Nike’s created. In the end, looks like Nike has opened up yet another way to dominate in sports apparel.”
Travis Scott on stage with a fan at the Nike x NBA jersey unveiling. pic.twitter.com/X1lnqeqBfM
— TRAVIS SCOTT FANPAGE (@YamzInTheTrap) September 16, 2017
The post NBA and Nike Bring Personalization to New Season appeared first on brandchannel:.
0 notes
Text
NBA and Nike Bring Personalization to New Season
The NBA is shining a light on individuals in the league whose contributions are bigger than themselves—and on its high tech new jerseys and gear from Nike.
First up—its own campaign, part of the league’s “This Is Why We Play” global platform. Two spots released today showcase stories of “Why” each of the 30 teams in the league benefit from factors not always recognized.
"I'M WHY"
NBA players & teams are inspired on & off court by everything our game has to offer as next season nears! #ThisIsWhyWePlay #ImWhy http://pic.twitter.com/3YGwduMOoz
— NBA (@NBA) September 18, 2017
The NBA is stirring excitement by highlighting some of the most intriguing stories from the past season to build excitement for the upcoming season, touching on cities coming together, super-fans, legendary plays and memorable moments on and off the court. The spot will air on ABC on Sunday, September 24 during Game 1 of the WNBA Finals.
youtube
“Golden State’s Home Court Advantage” is the first spot to focus on a specific team—Oakland, California’s Golden State Warriors—and tells the story of Megan, an Oracle Arena attendant on the team’s game-night staff responsible for placing gold t-shirts and towels across the arena’s 19,596 seats before playoff games.
youtube
The spot will air locally in the Oakland market starting September 30 and will run in-arena opening night when Stephen Curry presents the “Homecourt Advantage” award to one lucky fan.
Watch: NBA launches new 'I'm Why' campaign https://t.co/47JvcTqiHx http://pic.twitter.com/asWYyqleaN
— theScore NBA (@theScoreNBA) September 18, 2017
The NBA regular season begins Tuesday, Oct. 17 on TNT, and fans will have another reason to get excited. Nike and the NBA on Friday unveiled three new innovations: the Nike NBA Connected Jersey, the first NBA jersey that gives the wearer an all-access pass into the world of their favorite team and players; Statement Edition uniforms; and the Nike Therma Flex Showtime Warm-up Jacket, the first hooded jacket to be worn on the court during gametime. Even the new NBA socks by Nike are next-level, designed in response to the players’ feedback.
The official announcements took place at an event in Los Angeles attended by players from all 30 NBA teams on Sept. 15.
A new STATEMENT! #NIKExNBA http://pic.twitter.com/C2Rcptf0NA
— NBA (@NBA) September 16, 2017
Personalization is a big theme for Nike these days. “In our new connected era, Nike will lead with products that build a relationship with our consumers,” said Trevor Edwards, President, Nike Brand. “With NikeConnect, we deliver to basketball fans everywhere the personal and premium experiences we know they love.”
Nike’s high-tech gear for the league is called the Nike NBA Jersey with NikeConnect. The connected team jersey that takes basketball to new, cool heights with its own app a campaign using the tagline, “Tap in to the game.”
Fans who purchase and scan the jersey will receive highlight reels, scores, stats and exclusive content from and about favorite players and teams with a simple swipe of a smartphone on the jersey’s tag.
youtube
Nike, the exclusive supplier of jerseys and uniforms to the NBA, will launch its new jerseys and statement edition uniforms on September 29 on Nike’s NBA site, the NBA’s official store or any Nike store or official team store.
Fans who purchase an adult-sized Nike NBA Connected Jersey, which will be embedded with an NFC (near field communication) chip, can unlock exclusive team and player content through their smartphone.
“From how the athletes move to the positions they play — even their body types are completely different today than they were five to 10 years ago,” explains Kurt Parker, Nike VP of Apparel Design, about the “mad science” behind the R&D that went into new jerseys after Nike was awarded the NBA exclusive in June 2015. “That’s why we wanted to dramatically evolve both the performance and look of the uniforms.”
Once purchased, download the app, available for both Android gadgets with NFC capability and iOS11 enabled phones (iPhone 7 and above). After being directed to the “Team” tab in the app, fans can screen a status bar of a pre-game countdown to tip-off, in-game scores, or post-game final scores. It also includes information about when a team is playing next, and player stats.
App users can also access special offers—“Upcoming Rewards” for future game days that include exclusive licensed products, NBA2K18 boosts, tickets to games, Spotify playlists from athletes, exclusive kicks and more.
Introducing the Nike @NBA Connected Jersey.
Learn more at https://t.co/j10gHf22o3 #NIKExNBA http://pic.twitter.com/gcJ7DGWDGb
— Nike (@Nike) September 16, 2017
As TechCrunch notes, “The integration looks fantastic and the opportunity to get actual exclusive offers should be compelling enough to keep folks active on the platform that Nike’s created. In the end, looks like Nike has opened up yet another way to dominate in sports apparel.”
Travis Scott on stage with a fan at the Nike x NBA jersey unveiling. http://pic.twitter.com/X1lnqeqBfM
— TRAVIS SCOTT FANPAGE (@YamzInTheTrap) September 16, 2017
The post NBA and Nike Bring Personalization to New Season appeared first on brandchannel:.
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Nike, NBA unravel innovative new jerseys, gear
LOS ANGELES, Calif. – Ushering in a radical evolution of the fan experience, NIKE, Inc. and the NBA today unveiled three new innovations: the Nike NBA Connected Jersey, the first NBA jersey that gives the wearer an all-access pass into the world of their favorite team and players; Statement Edition uniforms; and the Nike Therma Flex Showtime Warm-up Jacket, the first hooded jacket to be worn on the court during gametime. The official announcements took place at an event in Los Angeles attended by players from all 30 NBA teams.
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