#this id the most niche meme ive ever made

[tomorrowcomest0day]

Leto ii: Remember Longcat, Moneo? I remember Longcat. Fuck the picture on this page, I want to talk about Longcat. Memes were simpler back then, in 2006. They stood for something. And that something was nothing. Memes just were. “Longcat is long.” An undeniably true, self-reflexive statement. Water is wet, fire is hot, Longcat is long. Memes were floating signifiers without signifieds, meaningful in their meaninglessness. Nobody made memes, they just arose through spontaneous generation; Athena being birthed, fully formed, from her own skull.

    But then 2007 came, and along with it came I Can Has, and everything was forever ruined. It was hubris, Moneo. We did it to ourselves. The minute we added written language, it all went to shit. Suddenly memes had an excess of information to be parsed. It wasn’t just a picture of a cat, perhaps with a simple description appended to it; now the cat spoke to us via a written caption on the picture itself. It referred to an item of food that existed in our world but not in the world of the meme, rupturing the boundary between the two. The cat wanted something. Which forced us to recognize that what it wanted was us, was our attention. WE are the cheezburger, Jane, and we always were. But by the time we realized this, it was too late. We were slaves to the very memes that we had created. We toiled to earn the privilege of being distracted by them. They fiddled while Rome burned, and we threw ourselves into the fire so that we might listen to the music. The memes had us. Or, rather, they could has us.