#this is the last I want to hear about anthony unless a miracle insues

[kayluh1915]

My Final Post on Anthony*

*until he gets his shit together

So, as you all may or may not remember, I made A POST after Anthony’s atrocious April Fools day video claiming that I was DONE with Anthony... and I was... but not fully. While I did unsub from his channel (which was long overdue) I still followed him on Instagram and Twitter and actually left my tweet notifications on for him. I also answered SEVERAL other questions about Anthony through my inbox. However, this post is the last time I am mentioning Anthony on this blog as an independent creator.*

This post is nothing more than one big ass critique of Anthony and his content. This is my last shot at trying to reach out to Anthony to make some changes because after this, I’m done.* I WANT him and his channel to succeed so bad that seeing him fail like this and knowing that it’s his fault makes me sick. This post will show you why me and so many others are SO angry and will show you that Anthony knows what he’s doing, but for some reason continues to ignore us while he quietly loses subs and followers by the THOUSANDS monthly in the background. I CARE about Anthony and WANT him to succeed. That’s why I’m making this post. To try and help him (if he’ll listen) and show people that he is MUCH MORE than the content he’s putting out. However, if he doesn’t care, then I can’t care anymore. LAST SHOT!

Feel free to send this link to him through Twitter if you have the balls (cause I sure as hell don’t)! I WANT him to see it.

Buckle up, kiddo’s! It’s a long one!

Anthony’s content changes at the drop of a hat. I’ve honestly seen more consistency out of a fucking camelaian. You CANNOT be inconsistent on YouTube if you hope to succeed. Sure, changing things up once in a while isn’t necessarily a bad thing, but changing every few months just pander to some people is channel suicide. It may get you a couple of extra views at first, but you will lose the audience you already had because you are no longer who they subbed to in the first place.

When he first left S*osh, I think his plan to build an audience was to ride over most of the subs he had from S*osh while also collabing with a few well known solo creators to gain attention from people who didn’t watch S*osh. Not a bad plan to start off with, however he most likely did not gain as many S*osh subs as he thought he was going to, so he panicked and started using the dirtiest tricks in the book to get seen such as clickbait and LOADS of collabs as seen below which was the wrong response. The correct response was just to continue with what YOU wanted to make while also finding a balance with videos WE wanted to see and eventually the subs would have followed because they liked who YOU were... but he did not do this.

After the collab phase (which lasted about three months), I believe he tried to move on with videos he wanted to make which was the videos where he portrays a socially inept character. This within itself IS NOT the issue, it’s HOW he went about it. When creating a character persona separate from yourself, it’s important to let the audience know when you’re the character and when you’re you. You don’t have to come flat out and be like: “Yo, I’m Anthony today guys!” you can easily do this by giving your character a name or by SEPARATING how YOU act and how your CHARACTER acts. It’s just enough context clues for your audience to figure it out. Anthony fails at this. When your audience doesn’t see the character line, they get confused and wonder why the hell you’re acting so foolish. Most don’t get it. It makes the line even more blurry when you market a channel and social media as YOU and instead just use it as another outlet for your character or for promotion of said character. Newcomers have no line to see and it makes it almost impossible for the average viewer to get what you’re doing. You just look like an idiot to them... which most won’t subscribe to.

This is why, I believe, his videos without another popular creator or subject in the title barely breaks 100k which is MUCH lower than he probably anticipated which, again, caused him to panic and go back to clickbait. His titles ARE NOT creative and is using basic psychology to draw people in weather he realises it or not. Using titles like “I’M SORRY!”, “COUPLE GETS THEIR TEST RESULTS!” and “THE REAL REASON WHY I LEFT S*OSH!” makes you wonder. Why is he sorry? What did he do? What test? What test did they take? What’s the real reason? Our brains naturally want to complete things, so the average viewer will click on it because they HAVE TO KNOW by the nature of their brain. In my personal opinion, it is a DISGUSTING tatic of trying to get an audience. If you rely on clickbait, it shows me that you’re either:

A) Uneducated with the YouTube algorithm and don’t know a better way...

Except Anthony DOES know a better way and is well educated about the algorithm. How do I know? Well, in THIS episode of Game Theory, MatPat mentions that he worked with Smosh (AKA: Ian and Anthony) to help them with their audience. He’s also mentioned working with them several other times in other meta theories that he has done. So Anthony:

B) Understands how to properly build an audience and is WELL educated with the algorithm, but instead uses the knowledge to manipulate people into subbing instead of showing them that he is deserving of their sub.

While collabling and clickbait CAN help reach out to more people who would otherwise not see your channel, COMPLETELY relying on it is just PURE LAZINESS. I can understand using those tactics like once a month or further apart, but every other video!? If you want to succeed, you have to maintain a BALANCE between what people want to see and what you want to make. Just flat out relying on the algorithm to build your audience for you isn’t going to get you very far.

As gross as these tricks are, it didn’t boost him too much. He’s gaining in views, but his sub count is unsteady. The appropriate response to this is to continue doing what you were doing but start making subtle changes to help draw a character line and to subtly help the average viewer get your humor by dumbing it down a bit. I personally don’t think his humour is funny. The timing is TOO LONG and there’s no base for his joke which leave many seeking out Google to get the punchline. Dumbing down the humor and finding a balance between your normal humor will help bring in more average viewers. Also finding a balance between manipulative tactics and YOUR OWN content would also be a WONDERFUL response. This will in turn eventually grow your subcount to where you don’t even have to manipulate people into watching your content or subbing to you. My channel is practically dead and even I know that you can’t pull the BS that’s he’s pulling and make money off of it to pay for your fancy house that Gerard Way used to own.

To this very day, his sub count is EXTREMELY unsteady. According to his SOCIAL BLADE, while he is gaining a little subs, he’s losing a lot too. He’ll go for about a week or two gaining anywhere from 50 to 300 new subs a day to losing 100-400 a day for a solid 4-7 days.

It’s not a steady a count that you see with most successful channels. For example, many consider S*osh to be dead now, but their Social Blade tells a TOTALLY different story.

While not that impressive, at least it’s STEADY. They gain an average of 1,500 a day with only one bad day within a two week time span. THEY’RE GROWING... not fast, but still growing.

Between April 29th to May 8th, Anthony gained 1,484 subs, but between May 9th to May 14th, he LOST 1,913 which means that even on his good days, he ends up losing them later on during his bad weeks which isn’t great if you’re hoping to build an audience. He’s not growing... wonder why, guys?

THIS is why we’re angry at Anthony. We KNOW he’s better than riding off of the algorithm. He is a genuinely funny guy when TRIES to be, but all this pandering bull shit is pushing people away from him. He thinks it’s getting more views and subs, but it’s not. In fact, his Twitter and Instagram is FAR worse than his channel.

His TWITTER only had ONE good day in a two week time frame.

His INSTAGRAM is worse, losing an average of 600 a day and 19,000 within a month.

Weather you agree with me or not, numbers don’t lie and it’s CLEAR that he is doing something wrong to be losing so many followers and subs. Also, that “SUPER HILARIOUS” 4/20 JOKE he made the other day on Twitter with who he’s following, yeah he did that on purpose just to make a weed “joke.” It’s equivalent to your 10-year-old brother who just found a YouTube playlist full of MLG meme comps.

Don’t believe me? CHECK IT.

The dates even line up.

He keeps using these minuliptive techniques and won’t even TRY to make regular content and his numbers are suffering for it. For someone who’s obsessed with them, he sure doesn’t seem to want to build them.

Also, this isn’t about me being upset with his content. As long as he’s happy, I don’t care what he makes AS LONG as it lives up to his potential. IT DOESN’T. It doesn’t even come CLOSE to what he’s capable of. He could EASILY be one of the top YouTube channels if he gave a damn and TIRED. He’s not trying, HE’S MANIPULATING and it’s ABSOLUTELY UNACCEPTABLE for someone who once shone brighter than the sun not just to me, but everyone else. This new channel and “Anthony’s” behavior his A MESS and a disaster waiting to happen. You may have your mindless subs who buy your poorly made merchandise fooled, but you don’t have me fooled. If you have ANY hope of wanting to pay for your fancy house, bills, or anything you want, YOU BETTER start making some changes because you ARE GOING TO FALL eventually. You can’t keep running from who you are. Eventually, you will grow tired of trying to be someone you’re not and when you do, the people you tried so hard to please will be gone. You’ve already lost me who’s been nothing but loyal to you and Ian for over four years... who’s next?

I’m FUCKING COMPLETELY DONE!!!!!!!*