#user-generatedcontent

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14 Tips to Leverage User-Generated Content for Your Brand

In today’s competitive digital landscape, brands are continuously looking for ways to build trust and connect authentically with their audience. One of the most effective methods to achieve this is through user-generated content (UGC). This is content created by users, customers, or fans that showcases their experiences with a product or service. Leveraging UGC not only saves your brand time and resources but also provides a powerful form of social proof. In this article, we’ll explore how to leverage user-generated content for your brand and why it’s such a game-changer in modern marketing.

What is User-Generated Content (UGC)?

User-generated content (UGC) refers to any form of content such as images, videos, reviews, blog posts, or social media updates—created by users rather than by the brand itself. Unlike traditional marketing content, UGC is often more authentic and relatable because it comes directly from customers who have experienced your brand firsthand. This authenticity makes it more trustworthy and persuasive for potential customers. Read the full article

[seoislocal]

4 Ways to Leverage User-Generated Content for Authentic Branding

In the age of social media and digital connectivity, consumers crave authenticity and transparency from brands more than ever before. Traditional advertising and marketing tactics are often met with skepticism, and consumers are increasingly turning to their peers for trusted recommendations and insights.

This is where user-generated content (UGC) comes into play, offering businesses a powerful tool for building authentic brand connections and fostering consumer trust.

In this article, we’ll explore four effective ways to leverage UGC for authentic branding read more here...

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10 Engaging Visual Content Examples to Elevate Your Online Presence

n today's fast-paced digital landscape, grabbing and retaining your audience's attention is more challenging than ever. Engaging visual content has become a vital tool for marketers, bloggers, and content creators to stand out and effectively communicate their messages. To help you revamp your online presence, we've compiled a list of 10 captivating visual content examples that can make a significant impact. 1. Infographics that Simplify Complex Information Infographics are a fantastic way to distill intricate data or concepts into easily digestible visual formats. By combining icons, illustrations, and concise text, you can provide your audience with valuable insights in a visually appealing manner. 2. Interactive Quizzes and Polls Interactive content, such as quizzes and polls, not only engages your audience but also encourages active participation. Whether it's a personality quiz or a poll about current trends, these types of visual content can drive user interaction and generate valuable feedback. 3. Stunning Data Visualizations Transforming raw data into compelling visual narratives can be a powerful tool for storytelling. Utilize graphs, charts, and maps to present statistics and trends in an engaging and accessible way. 4. Captivating Video Stories Short videos or stories have become immensely popular across various social media platforms. You can create video content that showcases behind-the-scenes glimpses, product demonstrations, customer testimonials, or even share a day in the life of your brand. 5. User-Generated Content Collages Celebrate your community by curating user-generated content. Compile photos, videos, and testimonials from your customers to create visually appealing collages that showcase real people enjoying your products or services. 6. Memes and Humorous Visuals Injecting humor into your visual content can foster a sense of relatability with your audience. Sharing light-hearted memes or funny illustrations that align with your brand's voice can increase engagement and shareability. 7. Storytelling through Sequential Images Visual storytelling is a powerful technique. Use a sequence of images to narrate a story, showcase a transformation, or guide your audience through a step-by-step process. This could be in the form of a carousel post on platforms like Instagram. 8. Inspirational Quotes with Aesthetic Backgrounds Pairing inspirational quotes with visually pleasing backgrounds can resonate deeply with your audience. These shareable images can evoke emotions and create a connection between your brand and your followers. 9. Live Streaming and Webinars Live content provides an immediate and interactive way to engage with your audience. Host live streaming sessions or webinars where you can answer questions, share insights, or provide tutorials in real-time. 10. Before-and-After Visuals Whether you're in the fitness, interior design, or skincare industry, before-and-after visuals are a compelling way to showcase transformations. These visuals not only capture attention but also demonstrate the effectiveness of your products or services. In conclusion, the digital realm demands captivating and engaging visual content to cut through the noise and leave a lasting impression. Experiment with different types of visuals to discover what resonates best with your audience. By incorporating these 10 visual content examples into your strategy, you can elevate your online presence and create meaningful connections with your target audience. Read the full article

[marybeth-denton-blog]

Effective Content Builds Relationships

According to Hootsuite, the key to developing and sharing effective content is to keep your audience’s interests, goals, and pain points in mind. An organization must know who their target audience is (demographics), understand what content will resonate with them (interests), and understand what they're up against (pain points) or why they became a customer. This iPage.com blog provides specific examples of how to create effective content based on your audience’s pain points.

 There are two ways to develop effective content: created and curated. Created content is produced within an organization, such as blog articles, white papers, infographics, guides, and visuals. It allows the organization to position themselves as a thought leader, with unique insight, knowledge, and perspective. It is also better for driving traffic to the organization’s website. A good rule of thumb is to post 40% created content and 60% curated content.

 Curated content is gathered from trusted sources, both internal and external. It is a great way to grow an organization’s social media audience and demonstrate the company’s position as a trusted advisor in an industry. Internal curation of content is repurposing or breaking apart the most effective created content into smaller bits. External curation of content can be either sharing user-generated posts or aggregating or distilling industry content that resonates with your audience and supports the values of your organization.

 So what does developing and sharing effective content have to do with becoming a social organization? Content plays a crucial role in achieving business and social media objectives such as brand recognition, thought leadership, audience engagement, and lead generation. It allows an organization to cement its position as a go-to destination, whether it be for entertainment, education, or inspiration. Effective, well-planned content is a great way to build long-term, trusting relationships with your audience, ultimately supporting the needs of your business. A strong content strategy acts as a game plan for coordinating, creating, and distributing content in a way that cultivates a community. A social organization uses that community for mass collaboration to identify change and press for its adoption within the formal organization to improve corporate competence and remain competitive in the market.

[phungthaihy]

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[hibakeshishian-blog]

Expert Session Analysis Blog #2

Check out this very insightful expert session by Bree Nakatani on How to Generate 1000’s of Leads Using Social Media. Bree talks about mainly three different ways to conduct contests through different social media platforms to generate qualifying leads.  

Bree explains that there are as many as 13 different contests to gain leads, like vote, Instagram, referral, photo, essay contests and so on. Any of these contests can be ran on the company’s website page, Facebook page, Twitter page, and domain.  She explains that usually out of these different contests the first contest companies run is the sweepstake, as it’s the simplest type of contest that gets a lot of traction and new leads.

She starts off with the sweepstake on Twitter contest and gives us a couple examples of an “Enter to Win Sweepstake” that runs for around a month. Basically, anyone that enters the sweepstake becomes an automatic follower for the company and by entering the contest they are automatically sending a tweet that basically helps spread the word about the campaign. A permission has been to be taken from the contestants to retweet and usually contestants have no problem doing so. This kind of campaign usually is mobile optimized too. The examples Bree talked about are campaigns that had just started and already gained so much traction because of the nature of how the contests are optimized to share and enter and are so easy to set up. Bree explains that a good amount to run a sweepstake on Twitter is around a month, for it to stay a success it has to be tweeted out again once a day so it can stay relevant and it can be seen by the followers. To not annoy or bore the followers a company has to switch up the tweet and reinvent it so it doesn’t become boring. Bree advises that to get qualified leads entering the contest accompany has to give away something that is related to the business,  and not to give away something that would just make people want to enter win and then unfollow the company and not be interested in it or its products, rather than converting these leads to buyers.

The other contest she talked about is the “Instagram Hashtag Contest”, she gives examples and shows how the contest is done, a company asks contestants to take a picture on a specific topic and hashtag the picture to enter the contest. Usually the contestants are asked to use the hashtag and follow the companies account to qualify for the contest. The best way according to Bree, is to ask the contestants to follow a hashtag and tag three friends, as it is the best way to get more followers and target the companies intended market. The company chooses the best hashtag to be the winner. This contest is so easy to manage, the company has to enforce rules, choose a winner, and gather and monitor campaign analytics to see the results of the contest. To get the most reach a company has to post about the campaign three times a week on Instagram, post the prize, the value of the prize, and switch up the caption as they post to promote it and to keep it interesting. In my opinion hashtags are great for people that like to feel that they are part of a company, as people love sharing their experiences and their own movement and it helps getting people motivated by seeing others contestants inspirations.

The last contest she talked about is the “Facebook Photo Contest” to increase likes. Contestants have to post a photo that is relevant to the contest and the photo with the most likes will be the winner. The company either lets the photo with the most likes be the winner or chooses to participate by choosing from a number of photos that got the most likes. The example Bree used is a company that chose the winner from the 10 photos that got the most likes this way the company assures it has a hand in who the final winner would be. Enabling voting on Facebook for the photo contest makes it more fun and easier for contestants and helps to gain more followers.  

In my opinion any contest that use the customers content is  a great idea and a  smart approach. Sharing the content of the customers and showing them that they are relatable to the customers and that they appreciate their input and insight on company related information makes the customer feel connected to this company. “User-generated content is any contentcreatedby a platformuser. Often, companiesinvitecustomersto create contentarounda particular theme and then either (1) choose some of the best submissionsto be repostedby the companyor (2) encouragecustomersto use a particular hashtagso that the users’ contentwill automatically be linked via the hashtag…User-generatedcontent can have two important benefits for a company. Not only does the company expand the amount of potential content to use, but the company also personalizes the connection it has with its customers. Posting content from customers can humanize the company and thereby make the company-customer connection feel more personal. The major disadvantage of user-generated content is that customers often do not have an incentive to respond to the company’s request for content. Creating content requires effort on the part of the customer, so a customer will not generate content unless they have an intrinsic motivation (e.g., they already feel a close connection with the company or creating the content is itself fun) or a sufficient extrinsic motivation (e.g., they receive a discount or an entry into a drawing in exchange for submitting content). User-generated content with customers typically works best during a concentrated time window rather than on an ongoing basis” (Draper and Larson, 2018).

Bree talks about Wish Pond, that is a great marketing software company that has marketingtools designed to quickly and easily scale a business and helps with contests by tracking the movement of customers. I checked the website of this company out and went through all their different marketing tools that I found very powerful and will be a great addition to any strong social media campaign.

References

Draper S, Larson J. (2019). Digital Marketing Essentials.  Retrieved from https://edify.stukent.com/app/publication/d801ea3f-55b7-4374-ac5a-03d0e2cff93f/417149a8-ec84-467e-97c5-5e8291f3d39a/fd96e57d-c8fe-46ee-a2b0-8cf4d61f9d72/7f3b571e-1f7d-4e16-ba3a-eeba1a742ada/view

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Cold-Pressed vs Wood-Pressed Oil: Which Method Delivers Better Flavour, Nutrition and Value?

Understanding the two traditional extraction methods

Although both methods aim to obtain oil without the high heat or harsh chemicals used in modern solvent extraction, “wood-pressed” and “cold-pressed” are not interchangeable terms.

AspectWood-pressed oil (chekku/ghani)Cold-pressed oil (general modern method)EquipmentWooden mortar and pestle (usually a slow-turning pestle driven by a bullock or low-RPM motor). The wood absorbs some heat and helps moderate the temperature.Stainless-steel or food-grade alloy screw press run by an electric motor; wooden parts are rarely involved.Operating speed & temperatureVery slow (6–14 rpm). Friction heat seldom exceeds 35 °C.Faster (30–60 rpm or more); industry standard keeps the temperature under 50 °C, but brief spikes can occur.YieldLower; about 25–30 % of the seed weight, leaving a moister cake.Slightly higher (28–35 %) owing to tighter mechanical pressure.Flavour & aromaCharacteristically nutty, robust, and closer to the original seed/nut; small wood particles can impart a mellow note.Clean, mild flavour; less variation from batch to batch.Nutrient retentionExcellent preservation of delicate antioxidants (tocopherols, polyphenols) because of minimal heat and oxygen exposure.Still good, but marginally more heat and shear can reduce some heat-sensitive components.Shelf-lifeShorter; residual moisture and the absence of added preservatives mean it should be consumed within 4–6 months.Slightly longer (6–9 months) provided it is filtered well and stored away from light.Typical marketing claim“Chekku”, “Lakdi ghani”, “Kachi ghani”. Often sold in local or artisanal markets.“Cold-pressed” on supermarket shelves; certification sometimes available (≤ 50 °C extraction).Cost & scalabilityHigher cost per litre; production is small-batch and labour-intensive.More economical at scale; suitable for medium- to large-scale bottlers.

Key take-aways for home cooks

Process distinction Wood-pressed oil is always a form of cold pressing, but it uses a wooden pestle that keeps friction – and therefore temperature – even lower than modern metal presses.

Taste and culinary use If you prefer a pronounced, almost rustic flavour for sautéing, dressings, or finishing dishes, a wood-pressed oil (especially ground-nut, sesame or coconut) is hard to beat. Cold-pressed oils offer a cleaner profile suited to neutral cooking or baking.

Nutritional edge Both retain more natural vitamins, phyto-sterols, and antioxidants than refined oils, yet the extra-low heat of wood pressing gives it a slight advantage. Either variety loses goodness when repeatedly heated above 180 °C, so reserve them for low- to medium-heat cooking.

Storage caution Because neither variety is refined, they contain fine seed sediments that hasten oxidation. Buy in small quantities, keep the bottle tightly capped, and store it in a cool, dark cupboard.

Authenticity checks Look for batch dates, natural cloudiness (not turbidity caused by moisture), and an aroma that matches the seed. A sharp or paint-like smell suggests rancidity.

Which should you choose?

For maximum flavour and a touch of tradition – choose wood-pressed, knowing you will pay a premium and need to finish the bottle sooner.

For everyday healthy cooking with a lighter taste – a reputable cold-pressed brand offers most of the nutritional benefits at a friendlier price and with slightly longer shelf-life.

Either way, both are a significant improvement over solvent-extracted, highly refined oils if your goal is to keep dishes wholesome and aromatic.

Source: Cold-Pressed vs Wood-Pressed Oil: Which Method Delivers Better Flavour, Nutrition and Value?

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The Price of Free Labor?

In their their writing, “Learning to Immaterial Labour 2.0: Facebook and Social Networks,” authors Cote and Pybus define immaterial labour 2.0 as “a more accelerated, intensified, and indeed inscrutable variant of the kind of activity initially proposed by Lazzarato or within the pages of Empire.” In essence, users embrace the idea of being subjects to databases and activity trackers. These users understand the intentions of social network sites, yet they continue to go on the site allowing themselves to complete the jobs of site designers and data trackers. Many may say, “This work will be done regardless because, as long as people continue to visit the site, data will be recorded.” Although this point is valid, could site administrators steal the work of many of the site’s most loyal visitors? 

Author Marianne Martens states, “Users of content and manufactured goods are increasingly involved in the production process.” Many young teens have the ability to assist in the improvement of their product or service through surveys presented on websites or just by using the product, in general. In regards to books and other writings, teens create blogs expressing what they enjoyed about the books or what they feel as though could have been better. Many authors take this information, without informing the owners of these blogs, and make money of blogger’s ideas. 

This can be relative to sites such as Facebook and Twitter. This can even be relative to a site such as Tumblr. Many users express their opinions and beliefs about various topics on this site and much of the expressions on this site can be recorded for data and the enhancement of various products. The problem which presents itself is if this collection of data is a violation to the consumer. The price of free labor is the cost of ideas... this is worth more than money. A person’s ideas are the foundation of his/her being, when collected by content creators and used for monetary purposes, the price of free labor is a hefty one. 

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Crafting High-ROI Ad Campaigns: 6 Affordable Tactics for Small Businesses

In the realm of modern business, advertising stands as a cornerstone of success. However, for small businesses operating on limited budgets, the challenge lies in crafting advertising campaigns that yield a high return on investment (ROI) without significant financial strain. Fortunately, there are affordable tactics available that can empower small businesses to create effective ad campaigns. In this article, we will explore six such tactics, each tailored to help small businesses maximize their advertising ROI read more here...