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ana20dsouza · 1 year

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Carpet Cleaning Magic: Transforming Harrow Homes

Have you ever wondered about the unsung hero of your home - your carpet? It's the silent witness to countless family moments, from movie nights to impromptu dance parties. Yet, when was the last time you showed it some love? If the answer involves a puzzled look, it might be time to delve into the world of carpet cleaning services in Harrow. Why Your Carpet Deserves the VIP Treatment Your carpet does more than just cushion your steps; it's a filter for your home. From accidental spills to unnoticed dirt, your carpet silently bears the brunt. Discover why it deserves a spa day. The Harrow Dilemma Unique Challenges of Carpet Cleaning in Harrow Harrow, a bustling part of London, presents specific challenges for carpet cleaning. Explore the peculiarities of this vibrant area and why generic cleaning might not cut it.

The Cleaning Arsenal

Tools of the Trade: Carpet Cleaning Essentials Ever wondered what goes on behind the scenes? From high-tech vacuums to eco-friendly detergents, we unveil the secret arsenal of carpet cleaners. Battle of the Stains Confronting Stains Head-On Red wine spills, pet accidents - stains are inevitable. Learn the tricks of the trade to combat the toughest stains and leave your carpet looking brand new. The Green Revolution Eco-Friendly Options: A Carpet's Best Friend In an era of environmental consciousness, discover how carpet cleaning services in Harrow are embracing green practices. It's not just about a clean carpet; it's about a clean conscience.

DIY vs. Professionals

To DIY or Not to DIY: The Carpet Cleaning Dilemma We've all seen those DIY carpet cleaning hacks on the internet. But are they as effective as the pros? Let's weigh the pros and cons. The Home Warrior DIY Carpet Cleaning: Friend or Foe? Explore the common DIY methods and find out whether your at-home efforts are doing justice to your beloved carpet. Calling in the Experts Professional Carpet Cleaning: Worth the Investment Step into the shoes of a professional carpet cleaner and understand the value they bring to the table. Spoiler alert: it's not just about the cleanliness.

Choosing the Right Service

Navigate the Sea of Services: Choosing Your Carpet Cleaning Expert With so many options in Harrow, how do you pick the right service? Learn the crucial factors to consider when selecting your carpet cleaning savior. The Price Tag Paradox Decoding Carpet Cleaning Prices Unravel the mystery behind service charges. What should you expect, and what should raise red flags? Let's break down the price tag paradox. Reviews Speak Louder Customer Reviews: The True Testimony In the age of online reviews, find out how customer testimonials can guide you in choosing the best carpet cleaning service in Harrow.

Aftercare Tips

Caring for Your Carpet: Post-Cleaning Rituals Your freshly cleaned carpet deserves a little extra care. Explore the post-cleaning rituals that will keep it in top-notch condition for longer. The Drying Dance Patience Pays: Ensuring Proper Drying Dive into the importance of thorough drying and why impatience might undo all the magic of a professional carpet cleaning session.

Conclusion: A Fresh Start

Embrace the Carpet Revival In conclusion, your carpet is more than just a floor covering; it's a canvas of memories. Give it the care it deserves, and witness the magic of a carpet cleaning service in Harrow.

FAQs

- Is professional carpet cleaning necessary for all carpets? Professional cleaning is beneficial for all carpets, but the frequency depends on factors like foot traffic and the presence of pets or children. - Can DIY methods harm my carpet? While some DIY methods are safe, others may cause more harm than good. It's essential to understand the specific needs of your carpet. - How long does a professional carpet cleaning session take? The duration varies based on the size of the area and the extent of cleaning needed. On average, it takes between 2 to 3 hours. - Are eco-friendly cleaning products as effective as traditional ones? Yes, many eco-friendly products are highly effective. They not only clean well but also contribute to a healthier environment. - What should I do if a stain reappears after professional cleaning? Contact the cleaning service promptly. Reappearing stains may indicate a deeper issue that needs attention. Transform your living space with a clean, rejuvenated carpet. It's not just a cleaning service; it's a magical makeover for your home. https://www.shinepluscarpetcleaning.co.uk/ carpet cleaning|carpet cleaning services in london|carpet cleaning london|carpet cleaning in harrow| carpet cleaning services in harrow| carpet cleaning south london|carpet cleaning north london|professional carpet cleaning london|rug cleaning in london|mattress cleaning services london| sanitization and deodorising service in london|carpet cleaning companies london|carpet cleaning services in pinner|carpet cleaning services in ruislip| carpet cleaning services in ruislip|carpet cleaning services in pinner|carpet cleaning services in rayners lane| carpet cleaning services in stanmore|carpet cleaning services in watford #carpetcleaning #carpetcleaninglondon #carpetcleaningservicesinlondo #carpetcleaninginharrow #carpetcleaningservicesinharrow #carpetcleaningsouthlondon #carpetcleaningnorthlondon #professionalcarpetcleaninglondon #zrugcleaninginlondon #mattresscleaningserviceslondon #sanitizationanddeodorisingserviceinlondon #carpetcleaningcompanieslondon #carpetcleaningservicesipinner #carpetcleaningservicesinruislip #carpetcleaningservicesinpinner #carpetcleaningservicesinraynerslane #carpetcleaningservicesinstanmore #carpetcleaningservicesinwatford Read the full article

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somefearfulnights · 5 years

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[ poppy carmichael & august rossi ] + the affair

1. poppy carmichael, country sweetheart, is releasing her fourth studio album. space cowboy leans back into her country roots her after a more pop-leaning album. she’s celebrating with the relase of boyfriend nash claibourne by her side. he’s the uncontested golden boy of country music. they’ve been dating for three years and she’s absolutely head over heels in love, she.... thinks. her label throws a release party back in nashville as a nod to the album’s country roots. everyone is invited from every music genre and every big movie, to celebrate what’s supposed to be her biggest album yet. this is where she sees him for the first time, we’ll not the very first time. but the first time in person. a label exec introduces her to august rossi, front man of Strange Constellation, a lazy indie-rock band always embroiled in some kind of trouble unlike the squeaky clean poppy carmichael. he’s beautiful thats her first thought. dark eyelashes, dark hair, dark eyes that seem to stare right into her she’s taken a back. the introduction is brief but when he touches her arm all she can feel is chills. then he’s gone.

2. space cowboy is an uber success, bigger than anyone could ever expect. the tour sells out and she spends a year touring around the world. the tour ends in london. she remember august rossi. it’s a whole year later after such a brief meeting but she searches his band name into google and she doesn’t know why she does it. he’s on tour and her boyfriend is flying to celebrate with her anyway. but nash never shows, ‘sorry babe i’m headlining tomorrow and can’t risk my flight we’ll celebrate after my show xoxo’. she’s disappointed but not surprised. poppy lets her friends talk her into celebrating at XOYO some ultra-hip club she’d never in a million years be into. she gets a little too drunk and dances a little too much, and that’s when she sees him. a dark baseball cap hides even darker eyelashes, but she’d know that face anywhere. she lets him buy her a drink and lets him lead her back out onto the dancefloor and next thing she knows she’s leading him into the bathroom and locking the door. she doesn’t bring him home but she leaves her number on a napkin and 24 hours later she’s flying back to nashville. she celebrates with nash but she can’t stop checking her phone.

3. they see each other at a few more events. a red carpet here, a label party there but there’s nothing more than a handful of brief exchanges. her boyfriend’s there, the press is there, there’s no room for any missteps. they keep in touch over the phone it starts off innocent, ‘hope you had fun in london good to see you in my town xx’ honestly she’s a little disappointed with that text she was hoping for a little more after their exchange she keeps it polite with a thank you for the drink would love to do it again sometime blah blah. ‘do what again? the part where i buy you a drink or fuck you against a bathroom wall? because i would love to make the latter happen again...’ her face flushes with heat and things go from there. more texts, pictures, videos, a lot less clothing.

it’s november now and it’s his birthday he sends her an invitation to his birthday in Vegas and he never expects her to go even though he keeps hoping that she does. he tells his bandmates she’s not coming “remember her perfect boyfriend?”, his bandmates kindly remind him her relationship can’t be so perfect if she’d fuck him in a club bathroom. but she shows up and he’s eletated but he’s playing it cool keeping his cards at his chest. they’ve never had a real conversation. drunk sex. polite introductions. sexting for months. but she’s here and they’re both sober it has to mean something, anything, but she does have a boyfriend, perfect or not, and he doesn’t really understand it. he almost blows it, gets too drunk, blows her off for his friends, invites some girls to the VIP section. but she stays and he’s so fucking grateful. he brings her back to his room, leaving his big birthday bash in the dust. she’s so beautiful he can’t stop telling her. yeah sure they fuck a few times but they spend most of the night cuddled up. they still don’t talk much neither one knows what to stay. but fuck if it isn’t a perfect weekend for both of them.

4.the holidays roll around she spends it with her huge family in nashville and nash spends most of it with her, he doesn’t have much of a family besides her. she expects the guilt to catch up with her for it all to flood out or explode but it doesn’t. she feels fine she buys carter a new car he;s had his eye on he buys an apartment for them to share in new york and it all feels fine. it really does. she misses him. they catch up over text but the pictures slow down and become more conversations. he’s in ibiza for the holidays he couldn’t stand to go home and she wants to leave her families gingerbread house building contest behind and catch the next flight and hold him on the beach. she doesn’t instead she posts a sweet picture of her and nash and wishes the fans a merry christmas, a happy new year, and doesn’t let herself fall apart. nash is going back on tour and she’s taking some time to write more songs and get a feel for the next poppy carmichael era. it’s february and he’s in paris. it’s fashion week and he never misses it. usually mostly for the models and a little for the clothes. now its mostly an excuse to see her and a little bit for the clothes.

she runs it by her team. she goes with her girl squad and turns into a big press opportunity. showing her fun bubbly side. the world usually only gets to see near constant working poppy carmichael or one half of superstar crazy in love couple Pash. she’s excited to show her other interests, she loves fashion and she loves her friends. they post goofy insta stories, drink wine, and sit front row at the best shows. late nights after the club when things die down they steal moments together in his room. he wishes he could take her to dinner or walk down the champs d elysee hand in hand. but they can’t so he picks up food (doesn’t trust room hotel staff for room service) and they drink wine. they talk and kiss for hours. she wakes up in his arms. she doesn’t remember feeling so safe, and he doesn’t ever remember feeling this happy. they are floating.

5. he has to tour again. touring used to be his favorite part of this whole famed life but now it just means he won’t get to see her. she’s in her studio in nashville writing new songs but mostly she’s just stuck. every time the pen hits the paper it’s just lovesick dribble. she tries to write about the complexity of it all she tries to balance the excitement, the guilt, confusion, and hurt. but she’s too scared to touch all of that just yet. she just wants to bask in her happiness but writing ‘i’m in love’ over and over again doesn’t make good music and it doesn’t mean good news for her head space either. if she’s in love with august? what about nash? she’s too scared to answer those questions. she needs a vacation and nash did buy that place in new york that’s just been collecting dust since christmas. and it does just so happen the Strange Constellations tour happens to be there in a few days too. but that’s just a coincidence right? it

when she tells him she’s coming to new york his heart leaps. he’s feeling so much so quick. he hasn’t felt anything at all in such a long time. but she’s it for him he knows she is. he’s considering tell her all of this, asking her to throw away her picture perfect relationship to risk it all with him. it starts out so perfectly. he brings her favorite wine and they listen to their favorite music and they don’t bother putting on clothes. he’s about to leave he has a big show and he has to execute his exit perfectly. they can’t risk getting caught. but he wants to ask her first. not even ask but beg her to chose him. he doesn’t get that far. he tells her he cares about her and her lips are on his and the god damn door swings open, nash claibourne stands in the door suitcase in hand.

#poppy x august

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thomasryanworld · 6 years

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PVC Banner Printing for Targeted Customers in UK

PVC banners are highly used for any traditional exhibitions, shopping malls, trade shows, fairs etc. you might have seen in front of shops some banners are hung on. Those banners are usually used to let people know about the product you are offering. PVC banner designing and printing are one of the best parts of traditional marketing these days. Even you might have seen the fairs where PVC banner printing is highly situated with some great design and texts. All those banners are made to promote any product of shops or service provider. Suppose you are offering carpet cleaning service how you can promote your service using PVC banner printing ? The simplest way will be to use a PVC banner and print out your service and hang on walls or somewhere else.

Using PVC banner printing are totally cost effective and helpful for any business type. No doubt PVC banners are inexpensive too.Anyone service provider can use PVC banners for their business and stores. Even you can do the design and let your printing service provider print the banners easily. I will suggest you talk with any famous painting gain designing company about the PVC banner printing service. For this, you can easily talk with ez printers or visit their shop if you are located in London. If not then you can visit the website so that you can easily get banner designing and printing service from the EZ printers at an affordable price.

You might know that PVC banner printing near me can give you targeted results. I mean if you hang the banner in front of any school or college and promote school shoes or dresses you will definitely get some sales. Even you will get your specific and targeted audiences for sure. Suppose you have used banners in some places where you targeted people will never see your ad, you will not be able to get profit from those banner marketing. So you should choose your area as well as should choose your marketing plans effectively.

You have to hang it or promote the PVC banners in high traffic area so that people of all over the state can see your advertisement. This will let you have lots of clients because they will know what service you are seriously offering. Even you can also hang the PVC banners in some area where businesses are located. You can also use in some VIP areas so that your services can be seen some special persons too.

Designing and printing the best PVC banners London are not an easy task to follow. You have to contact with the best printing and designing service company like EZ printers. Then you can do the campaign easily. You have to work with experts so that your banners will be well designed and highly printed.

#banner printing near me #pvc banners london #banner printing

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loriharman9940-blog · 7 years

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Plastic Shutters VS Wood Shutters Through Conall Wolf.

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wherespaulo · 8 years

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Off The Beaten Track In Papua New Guinea

Sept 12-19, 2016

Shouts of:

“yalkru, yalkru”

rang out as our 4WD Toyota bounced along the pot-holed gravel track in a cloud of dust. Translated to 'white man' in the local Simbu region tongue, this was no racist chant, but rather a call accompanied with a look of wonder or surprise.

I'd arrived in Papua New Guinea (PNG), one of the most culturally diverse places on earth, three days earlier on a Virgin Australia flight from Brisbane, and planned a seven day reunion with an old Papuan friend, Topul Rali, whom I'd not seen since our University of East Anglia days in the UK, 31 years earlier, and with whom I'd only kept in touch with occasionally by email. I always knew we'd meet again one day, and here he was waiting for me at Port Moresby airport. At about 5ft 6 inch tall, he had no gray hair to speak of, and was dressed down in t-shirt, baggy trousers and sandals. I said:

“Wow, you look just the same as before, just a tad more weathered.”

Topul laughed and wiped a tear from his eye as we embraced. It was as if time had stood still and I'd just got back from the university bar with the beers.

We headed through the business district of Port Moresby in his beat-up crimson Toyota truck, a sticky 88F with intense sunlight mitigated only slightly by a pervasive haze of dust. An urban sprawl of poorly maintained government and corporate buildings were interspersed with many unoccupied lots of weeds and litter, but any fears about the sky rocketing crime rate were allayed by the multiple fortifications and security guards at my hotel, the Laguna.

Topul had planned us a three day trip to the remote and forested Highlands region, so we took a 300 mile flight from Port Moresby to Mount Hagen with Air Niugini. After a heart-stopping landing in thick fog, we were picked up from the airport in a 4WD by one of Topul's daughters, Lynn, with her husband Gordon and two young children, along with Topul's brother Matthew. It was dark, misty, cool (60F) and pouring with rain as we headed off through the crowded streets of Mount Hagen towards Ialibu where Topul grew up, a 46 mile drive along a mainly pot-holed, unlit, gravel road.

After parking on the edge of the Ialibu, we had a mile-long hike in the torch-lit darkness and heavy rain, along paths of slippery mud where icy cold water frequently percolated into my sneakers whenever I put a foot wrong – where simple logs formed precarious, ad-hock, slippery bridges over engorged, fast flowing streams. We sat on the floor of Topul's mother's (Lombili) very basic, traditional house of woven pitpit blind walls (15ft x 15ft) and corrugated iron roof, partitioned into three rooms by curtains – with no electricity, clean water provided by the nearby, fast flowing stream, and a hole in the ground as the toilet. Lombili, deeply religious, thin, withered, gnarled and grooved like an ancient tree trunk, has eroded in stature to a height of around four feet through Parkinson's disease and esophageal cancer (no doctor 's to formally diagnose this though). She held my hand and arm tightly to steady her shaking, looked deep into my eyes as as if she were searching my very soul for something, then smiled and spoke in the local Simbu tongue while Topul translated:

“I hope you don't catch my shaking.”

She was clearly mentally sound and seemed to be in good spirits, but physically deteriorating quickly. With no doctors or hospitals in this remote area she will quietly pass away, supported by her son Matthew, other family, and the village community – Topul wanted to seek her blessings before she passed away.

The following morning, after a send off from about twenty villagers, we headed off towards Gumine, a 124 mile, six hour drive into one of the remotest parts of the PNG highlands. We would retrace our journey back to the Highlands Highway and Mount Hagan before turning off at Kundiawa into a winding track along the side of a huge valley. As we climbed ever higher to well above 5000 feet, the sharp smell of body odor that had become all pervasive in our vehicle started to blend into the background, and lush swathes of impregnable vegetation under a veil of fine mist had now become the norm. Verdant carpets of every shade of green rose up the valley, and as darkness started to descend, Gordon recounted chilling tales of how a strong belief in sorcery is still endemic in this area today, and 'witch' murders are an ongoing headache for the PNG government.

We finally arrived in Gordon's family's village of Gumini where a handful of traditional pitpit houses sat in a grass clearing. Dinner was served in a round house, with about twenty of us sitting in a circle on the earthen floor, lit solely from the light of the small open fire located in the center, the heavy smoke causing me to squint and cough. A small kettle of water for coffee and tea was boiling above the fire while we all helped ourselves from a large pot containing a traditional 'mumu ', cooked outside over hot stones in a hole in the ground, consisting of sweet potatoes, other vegetables and a whole chicken. There was much conversation as they switched between Pidgin English and the local Simbu tongue, while Topul or Gordon would occasionally enlighten me in English. Topul explained the importance of 'onetalk' such as this, a shared understanding between culturally diverse tribes – after all, Topul was an outsider in this village.

We set out off for the Goroka Show the following morning, an annual event around independence day, when about 100 tribes from all over PNG come together in traditional costume to peacefully share their traditions (known as a 'sing-sing'). We retraced the grueling road back to Kundiawa and the Highlands Highway before heading east. As we got closer to Garoka the landscape changed to a magnificent mountainous limestone scenery, where its carpets of verdant green vegetation on a thin fertile soil had slipped everywhere, puckering like rippled shades of green wax. And as we entered the town it was like the aftermath of some medieval war, a human tide of thousands moving slowly under a haze of dust. I breathed a sigh of relief as we entered the uncongested VIP area for 60 kina each (approx. $20 US) where the various tribes in traditional costume were performing their dances. I was suddenly taken back to our university days in the UK, with the very same fearsome hunting stances and blood curdling call's that Topul had performed on many occasions after leaving some pub worse for wear. Such a conflagration of vibrant color and cacophony of sound – each tribe with its own characteristic style of face paint, head dress of feathers, aprons of leaves, hunting calls and dance styles.

Mid-afternoon we finally set off back to Mount Hagen, another six hour, 110 mile, grueling drive west along the pot-holed gravel track of the Highlands Highway – a direct flight to Port Moresby from Goroka would have been much more sensible. Once in Mount Hagen we said our goodbye's over a few beers to Matthew, Gordon, Lynn and a couple of others we'd picked up en-route – I was grateful that they'd deigned to share their world with me, a complete outsider, over the previous few days, and felt that we'd bonded for life. Topul and I then retired to the McRoyal Hotel for the night, a well priced, secure establishment within the airport grounds, before flying back to Port Moresby the following day.

A couple of days later, as I sat on the plane waiting to fly back to Brisbane from Port Moresby, and prior to my return to New York, I thought about what an adventure it had been. And how our friendship seemed totally unchanged after 31 years – we simply began where we'd left off. Yet our lives had diverged so much. At university we'd started off in the same boat – poor students studying for our PhD's in organic chemistry. But today Topul has a wife with many children and grandchildren, an inadequate university salary (as head of chemistry), no pension to look forward to, and lives in a country ranked140 by GDP. I'm divorced with two grown up sons in London, semi-retired and living comfortably in the richest country in the world. Topul knew this and was happy for me to pay for most things throughout my visit – and I did this gladly while also attempting to show some humility. But Topul once said to me during the week:

“How do you live without family and community? For me it is everything.”

I knew right then that he had the true wealth – indeed, the strength of bonding I'd felt with his people transcended any financial measurement.

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viralhottopics · 8 years

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Step Inside the YouTube-Fueled, Teenaged Extravaganza That Is Beautycon

Taylor is 14 but a young 14, with the poreless face of an American Girl doll. Her hair is sandy blond and parted down the middle. She is smart but not savvy beyond her years, with the quiet confidence that educators seek when they speak of getting girls into soccer or STEM. She talks like someone who is certain of what she knows but who hasnt yet realized the vastness of what she doesnt. For this reason, I trust Taylor entirely as she lays out the details of the online beauty scene, a teen subculture as sprawling as it is potentially valuable.

Im into singersSelena Gomez, Taylor Swiftbut YouTube is a different category. Its not something you were hired for, its not something you were born intoits something you do for a passion.

Taylors own passion, at least for now, is YouTube star Tana Mongeau. I first came into contact with Taylor on Twitter last summer when I was looking for teens who could help unpack Tanas appeal. Tana is 18, lives in Las Vegas, has produced more than 130 videos about everything from how she does her makeup in the morning to boyfriends to pumpkin spice to racismand has 2.1 million subscribers on YouTube. The only thing Taylor might love more than Tana is God. Her timeline is one half retweets from The Gospel Daily, the other half pleas for Tanas attention:

RT @The_Gospels: May the grace of the Lord Jesus Christ, & the love of God, & the fellowship of the Holy Spirit be with you all. -2Cor 13:14

#ISupportTanaBecause she supports us. everyday. in everything we do. we are family and always got each others back. <3

When I first talked to Taylor she was preparing to start high school near her home in Washington state, though that was hardly the biggest event in her near future. Her mom had booked a trip to Beautycon LA, an event for the online beauty scene, where Tana would soon appear alongside other beauty-scene YouTube stars. These stars respond to myriad namescreators, influencers, beauty gurus, the talenttitles that convey their indeterminate fame, as well their receptiveness to both marketing and being marketed. Most of them produce extensive and often mesmerizing makeup tutorials on YouTube, plus brand-sponsored posts across other social platforms. Taylor was looking forward to meeting Tana face-to-face after months of following her online.

On the morning of Beautycon, Taylor texts me a photo so I will know who to look for in the sea of other teens. When I find her in line for the official Tana meetup, she looks shell-shocked with joyand wears hardly any makeup.

Im going to put the pictures from today on my wall, she explains. So I want to look more like my actual self. Ive heard similar logic applied to weddings, graduations, and other milestones to be photographed for posterity. For teens like Taylor whove made it to Beautycon, it isnt a stretch to say today feels as momentous.

Slide: 1 / of 10. Caption: Caption: Beauty vlogger Alan Macias (@alannized) at Beautycon LA last year.Angie Smith

Slide: 2 / of 10. Caption: Caption: Women sample makeup at Beautycon LA in a space set up to look like a classroom.Angie Smith

Slide: 3 / of 10. Caption: Caption: YouTuber Tana Mongeau and Taylor, at Tana’s first meetup.Angie Smith

Slide: 4 / of 10. Caption: Caption: YouTube star Jenn Im backstage at Beautycon.Angie Smith

Slide: 5 / of 10. Caption: Caption: Beautycon CEO Moj Mahdara (left) with Tyra Banks (center).Angie Smith

Slide: 6 / of 10. Caption: Caption: A woman tests lipstick colors on her wrist Beautycon LA.Joshua Kolden

Slide: 7 / of 10. Caption: Caption: A make-up artist applies mascara to a Beautycon attendee. Joshua Kolden

Slide: 8 / of 10. Caption: Caption: Naturally, displays of cosmetics are everywhere at Beautycon.Joshua Kolden

Slide: 9 / of 10. Caption: Caption: A make-up artist applies eye shadow at Beautycon LA. Also, green poofs seem to be a thing.Joshua Kolden

Slide: 10 / of 10. Caption: Caption: A line of attendees waiting to enter Beautycon LA on opening day.Joshua Kolden

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Slide: 1 / of 10 Caption: Caption: Beauty vlogger Alan Macias (@alannized) at Beautycon LA last year.Angie Smith

Slide: 2 / of 10 Caption: Caption: Women sample makeup at Beautycon LA in a space set up to look like a classroom.Angie Smith

Slide: 3 / of 10 Caption: Caption: YouTuber Tana Mongeau and Taylor, at Tana’s first meetup.Angie Smith

Slide: 4 / of 10 Caption: Caption: YouTube star Jenn Im backstage at Beautycon.Angie Smith

Slide: 5 / of 10 Caption: Caption: Beautycon CEO Moj Mahdara (left) with Tyra Banks (center).Angie Smith

Slide: 6 / of 10 Caption: Caption: A woman tests lipstick colors on her wrist Beautycon LA.Joshua Kolden

Slide: 7 / of 10 Caption: Caption: A make-up artist applies mascara to a Beautycon attendee. Joshua Kolden

Slide: 8 / of 10 Caption: Caption: Naturally, displays of cosmetics are everywhere at Beautycon.Joshua Kolden

Slide: 9 / of 10 Caption: Caption: A make-up artist applies eye shadow at Beautycon LA. Also, green poofs seem to be a thing.Joshua Kolden

Slide: 10 / of 10 Caption: Caption: A line of attendees waiting to enter Beautycon LA on opening day.Joshua Kolden

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In the beginning, like 2011, Beautycon was launched as a trade show for YouTube creators, though creators back then were mostly one and the same as fans. As growth and legitimacy began separating the groups, the event caught the eye of investor Moj Mahdara, who took a stake in the company in 2013. A year later she transitioned to the role of CEO and saw potential for something bigger than a trade show. In a 2015 interview with Fast Company, she imagined a far-reaching brandVice Media for a 16- to 24-year-old girl. That target market has since stretched to include boys who can contour, gender-fluid teens, women of a certain age, and, as she puts it, anyone who loves to feel great about themselves.

Beautycon Media today is one part Coachella, one part Sephora, and one part (or more) a consulting firm for brands that are thirsty for access to this slippery generation. The enterprise now includes Beautycon Box (a cosmetics service), Beautycon Digital (a social-first editorial platform), and one-day festivals in LA, London, New York, Dallas, and Dubai.

These festivals boast pop-up shops and live tutorials but advertise the creators as the main event. Few of the YouTubers headlining Beautycon LA lay claim to their own Wikipedia page nor a single piece of coverage in a mainstream publication. The only real way to crack their biographies is by stalking their posts across social media or watching hundreds of hours of YouTube. Despite such inscrutability to even an interested adult, Beautycon LA claimed 15,000 guests this year. Thats 8,000 more than in 2015, and 10,000 more than the year before that.

All across the halls, vendors are running schemes to goad guests into online engagement.

In the morning before Beautycon opens to the public, my ride drops me off at the foot of the LA Convention Center. Through the doors, a blush-colored banner portends the tone for the day: You dont need lipstick, lipstick needs you. This years festival is taking place in West Halls A and Baround 200,000 square feet in all. Admission starts at $19.99 and scales quickly to the VIP Total Packagea $299.99 extravaganza with early-entry brunch and professional hair and makeup.

Already the premium ticketholders are milling. All across the halls vendors are running schemes to goad guests into online engagement. The simplest offers a small bribe, like a lip gloss, in exchange for a like or follow. Other brands have arranged Instagrammable backdrops in the hope that fans might pose and post. The booth for Conscious Period organic tampons is decked with pink toilet tissue, a golden toilet, and pink mock graffiti that reads: Dont go with the flow.

On a long pink carpet at the front of the hall, the talent are arriving and granting interviews to YouTube-only outlets like CelebSecretsTV. If they have anything in common, its flawless contour makeup. Diversity happened naturally at Beautycon from the start. YouTube, as a platform, has low barriers to entry, which benefits groups long shunned by old media. Success on the site doesnt demand a certain look or a vast network of well-connected friends. The day before, at Beautycon headquarters in Hollywood, Mahdara had made it clear: Im not trying to change anything. Im just trying to reflect the time in which we live. The gay daughter of Iranian immigrants, she explained, I can relate to feeling like I dont fit in. Not marketed to, written off for being a certain size, shape, gender preferencea million things.

Beautycon is not an IRL event with an incidental web presence, nor is it the offline extension of an online community; its both.

Soon after the festival opens to the public, the lines on the floor grow so knotted that I eventually lose sight of where each ends. Through periodic polling of queued-up teens, I catch wind of free lotion at QVC, free hand massages at the booth for Yes to Carrots, and a meet-and-greet event with Justin Biebers ex-girlfriend hosted by a cotton-ball brand. Bored and lost moms mill about holding skewers, licked clean of the mock chicken being proffered by Gardein.

I pause for a moment at the edge of the music stage to watch the Vine-famous Nebraskan pop-rap duo Jack & Jack. The pit is packed, but the crowd stands still, shooting steady footage with phones in the air. Beautycon plays out on a digital stage as much as it does inside the convention center. When I spoke to Taylor before the festival, she outlined her social media strategy for the daya cross-platform plan of near-professional caliber. Beautycon is not an IRL event with an incidental web presence, nor is it the offline extension of an online community; its both, though the fans seem unbothered by such distinctions.

Leaving the stage, I spot musician Courtney Love walking casually across the floor, unnoticed. Many Beautycon fans were born not only after Kurt died but after the 2002 break-up of Hole. What eludes them isnt just the context of her fame but possibly her category of celebrity in general.

Stephanie Szerlip for WIRED

YouTube creator meetups are scheduled in hour-long blocks throughout the day. Tana is one of the few with two solo meetups, and the line for her first is overflowing its corral. A girl holds a glue-sticked poster: Your superhero wears a cape, mine wears mac honey love lipstick.

Taylor is close to the front, feet from the chair where Tana will sit. As we wait, she shows me a framed poem she wroteentitled An Influencethat includes sweet (if dystopian) couplets like: An environment which provides a positive escape / Through a false world that reality shaped.The poem is signed, God Bless, Taylor.

The online beauty scene, for Taylor, is less about the makeup than following creators as one might General Hospital. Perhaps this is why she loves Tana Mongeau. Tana doesnt claim any beauty expertise (and sometimes she actively rejects it). Her videos take the form of ebullient monologues, looping from silly into serious back to crass. Taylor calls Tana a storytime YouTuber. She communicates with fans like theyre up late at a sleepover, giddy from sugar, swapping racy stories. In I Talk About Drinking and Smoking, for instance, she faces the camera in an oversize T-shirt, mocking the squeaky-clean tone of beauty YouTube, before mocking herself for a former crush on Lil Wayne. She delivers an update on I Dated a Fuckboyan earlier tale of a duplicitous suitor, which unfortunately was shared with the fuckboy himself. She reassures her fans: Im never gonna not tell raw-ass stories from my life. What comes next is an exegesis on the Kylie Jenner Lip Kit, which segues naturally into heartfelt reflection on mass shootings. (Dont you see this pattern?) Over the course of 10 and a half minutes, shes funny and rude and confused and compassionate and the hundred other feelings that tangle the teen brain. She presents herself as wise but still flawed, ever reminding viewers to Like and Subscribe. Together, day by day, theyll untangle adolescence.

Shes created such a positive environment on the internet, Taylor tells me. To the point where the amount of interaction with her following has really made it feel like more of a family.

Stephanie Szerlip for WIRED

To keep tabs on the movement of creators around the festival, Ive switched on Twitter alerts, per Taylors advice. My phone flickers constantly, annotating reality. Phone charging stations, scattered about the hall, overflow with Medusas of commonly used cords. I stop to plug in beside two older women, markedly out of place for their lack of a teen. They tell me they work in high-end cosmetics and have come to Beautycon on an espionage mission to solve their own issues reaching Generation Z.

An entry-level full-time influencer with a few million followers can expect to be paid like a low-level teacher—between $20,000 and $40,000 a year.

With a good deal of eye-rolling, they recount their brands failed attempt at a meetup with a YouTube star at a shopping center. Theyd booked the creator for a Friday afternoon, a time when parents were still at work. Without rides or cash, the teens didnt show. According to the pair of industry spies, the lesson to be learned was that creators cant sell.

In the backstage lounge, some brand reps still have hope as they dump free product on whoever will accept. Creators load up on five brands of mascara; hair extensions and blow-dryers overflow from free totes. An overwhelmed bag-check guy struggles to stow it all, wading through what must be a cool million in makeup. The hope of the reps is free exposure, though a likelier outcome is a deal for sponsored contentpaying a creator to film an endorsement. The past half decade has seen a Wild West of spon-con, with brands throwing money at anyone with followers, a desperate plea to reach the youngest consumers. As this strategy has begun to bear middling returns, the metric of choice has shifted to engagementa creators ability to move fans to interact. Whats called family on the main floor is a target market backstage.

According to Tanas manager, Jordan Worona, an entry-level full-time influencer with a few million followers can expect to be paid like a low-level teacherbetween $20,000 and $40,000 a year. Worona lost interest in managing Hollywood talent when he realized the extent to which YouTube was still in flux. The trajectory of the career is still being developed, he says. Everyone is making the rules up as they go. You could work, right now, with the top influencers in the world. If you were an acting agent, you would have to wait 10, 15, 20 years before you would have some of the top talent.

Tana isnt exactly brand-safe. She swears a lot. Her most-viewed videos have titles like Crazy Bitch in Target and I Got Banged With a Toothbrush.

On YouTube, the top is often still fleeting. Creators rise to fame under viral conditions, then fade into obscurity in the span of a year. Creators who stick around are well poised for big payouts, though hard stats are mythic and can often be misleading. Theres a rumor that PewDiePie, who had the highest number of YouTube subscribers last year, made $12million in 2015.

Thats like Tana times 100, Worona says wistfully (though he wont say specifically what she makes). He watched Tana from afar for two months, waiting for the growth of her audience to slow. It hasnt yet. As her manager, his goal is to prolong that growth and assemble a career path thats sustainable, like personalized merchandise and touring. Besides, Tana isnt exactly what he calls brand-safe. She swears a lot. Her most-viewed videos have titles like Crazy Bitch in Target and I Got Banged With a Toothbrush. She goes eagerly on record in support of Black Lives Matter and other touchy issues that make brands run in fear. In a world of vetted and sanitized teen content, she is frank and plainspoken and what fans always call real. Taylor says it isnt the edgy content that keeps her watching, but Tanas openness and willingness to speak whats on her mind. Shes a role model, for sure, but she isnt a Role Model. When Worona solicits new opportunities, he most often compares her to Chelsea Handler or Joan Rivers. When all else fails, he talks in marketing hyperbole: I mean, this is the girl who, on a monthly basis, is getting views that American Idol got.

Stephanie Szerlip for WIRED

The fans in Tanas meetup line are peeking through the curtain, hoping to glimpse her backstage. A security guard asks me who everyone is here for, and I struggle to explain how and why she is famous. Taylor smooths and resmooths her hair in anticipation, whispering to nobody, Oh my gosh, oh my gosh. After a few beats Tana emerges, her minidress laced all the way down the front. The effect is somehow more wholesome than it soundsthink cool best friend of your older sister. Its easy to imagine her climbing out a window to go drink light beer at a party. She waves to the crowd with exuberance, and Im extra-journalistically overcome with a desire for her to like me. As the meetup begins, fans approach one by one, presenting their gifts and posing for photos. You might imagine this as stilted or formal, but Tana makes brace-faced middle schoolers seem positively carefree. She sings Happy Birthday to the camera for their friends, promises to follow them back on Twitter, and ends many of the meetups with an outright I love you. It does not sound like promo-speak when Worona tells me she could do this every day.

Taylor directs her mom on how to shoot video. When its her turn, she rushes Tana with a hug, then carefully steps back to present her with the poem. They establish the fast intimacy of two women in a bar bathroom, all drawn-out vowels and overemphatic gestures. Tana takes the framed poem in her hands, studies the text, and seems authentically touched.

Do you want to be in my vlog? she asks.

They squeeze into the frame of the camera, and Tana speaks naturally to an invisible audience.

Hi, Im here with Taylor and she came all the way from Washington.

Taylor, less practiced, compliments Tana in the third person. Shes so amazing!

The two say I love you, and Taylor exits the stall, retrieving her phone from her mom on the way out. Tana greets her next fan with a familiar Yaaaaas!

Stephanie Szerlip for WIRED

The cheapest read on Tana Mongeaus success is that shes famous for being famous. She doesnt sing or act or dance or otherwise exhibit any nameable skill we traditionally expect to justify stardom. Shes not even all that focused on makeup. In the case of a Hollywood star, fans accumulate as the byproduct of work; fan relations necessarily come second. You and I wont likely meet Brad Pitt, and even if we do, we cant ever truly meet him. Tabloid reputation, casting, PR spin, and velvet rope all help ensure the relationship stays distant. Such distance is likely to improve Pitts career, driving up interest through scarcity of information.

By offering their lives up for constant consumption, and closing the gap between fandom and stardom, a creator attracts and earns trust from their fans.

But even if Pitt did want to get closer, its unlikely hed be able to actually pull it off. Hes busy shooting movies, getting divorced, whatever else. YouTube stars, by contrast, arent busy with anything. They have little real work outside of fan relations, which isnt to suggest that they are without talent. Famous for being famous is a constellation of soft skills not easily described by a single-word title. By offering their lives up for constant consumption, and closing the gap between fandom and stardom, a creator attracts and earns trust from their fans, who rally around them as a communal touchstone. Tanas talent is cultivating an online sense of closeness and managing the flow of interaction to sustain it. Too much interaction and she floods her market; too little and she risks seeming distant.

Stephanie Szerlip for WIRED

Before leaving the festival I visit the main stage to watch Tana appear on the #True2You panel. The YouTube creators strut onstage in a burst of confetti, filming the crowd with their phones as they walk. Taylor is sitting in the very first row, still beaming. The stars discuss everything from ignoring the haters to the importance of love and the best Snapchat filters. The message, in the end, is to always stay positive, live with love, and be true to yourself. Ive forgotten the festival was ever about makeup.

Taylor would later tell me that the best part of Beautycon was during the panel, when Tana mouthed I love you from the stage. In the week after the festival, as she waited to start high school, Taylor would tweet at Tana 570 times. She would also retweet The Gospel Daily:

RT @The_Gospels: Hear my prayer, God. Dont hide from my request. Pay attention to me and respond to me. Psalm 55:1-2

Tana, in the end, would fave two of the tweets.

Jamie Lauren Keiles (@jamiekeiles) is a freelance writer living in Los Angeles.

This article appears in the February issue. Subscribe now.