#we can criticize media without it automatically being the worst show on the planet and making seem like enjoying it makes you a horrible

[wibble-wobbegong]

i can’t even escape the eddie x reader shit in the lucas tag. that entire tag is flooded with content that literally doesn’t even feature lucas. head in my hands crying acreaming

[paths-of-my-childhood-candid]

Lover Conquers All

By: Mark Sutherland for Music Week Date: November 4th 2019 issue (published online on December 13th 2019)

She’s the world’s biggest pop star, but despite her global success, Taylor Swift is also the music industry’s greatest advocate for artists’ and songwriters’ rights. And, with a ground-breaking new record deal and a bold new album, Lover, she’s not about to stop now. Music Week meets her to talk music and business...

Around this time of year, the Taylor Swift anniversaries come at you thick and fast. Nine years since her third album, Speak Now, every note of which was written entirely by Swift, hit the shelves. Five years since she released her mould-breaking pop album, 1989, and went from the world’s biggest country star to the world’s biggest pop star overnight. Two years since her Reputation record saw her become the only musician to post four successive million-plus debut sales weeks in the United States. And so on.

But today, Swift’s mind is drawn further back, to the 13th anniversary of her debut, self-titled record, and the days when her album releases weren’t automatically accompanied by mountains of hype and enough think-pieces to sink a battleship. Her journal entries from the time - helpfully reprinted as part of the deluxe editions of her new album, Lover - reveal her as an excited, optimistic teenager, but also one with a grasp of marketing strategies and label politics way beyond her years, even if she was reluctant to actually take credit for her ideas.

“It always was and it always will be an interesting dance being a young woman in the music industry,” she smiles ruefully. “We don’t have a lot of female executives, we’re working on getting more female engineers and producers but, while we are such a drastic gender minority, it’s interesting to try and figure out how to be.”

And, of course, when Swift started out she was, as she points out, “an actual kid”.

“I was planning the release of my first album when I was 15 years old,” she reminisces. “And I was a fully gangly 15, I reminded everyone of their niece! I was in this industry in Nashville and country music, where I was making album marketing calls, but I never wanted to stand up and say, ‘Yeah, that promotions plan you just complimented my label on, I thought of that! Me and my Mom thought of that!’

“When you’re a new artist you wonder how much space you can take up and, as a woman, you wonder how much space you can take up pretty much your whole period of growing up,” she continues. “For me, growing up and knowing that I was an adult was realising that I was allowed to take up space from a marketing perspective, from a business perspective, from an opinionated perspective. And that feels a lot better than constantly trying to wonder if I’m allowed to be here.”

In the intervening years, Taylor Swift has released six further, brilliant albums, growing from country starlet to all-conquering pop behemoth along the way. She takes up “more space”, as she would put it, than any other musician on the planet: a sales and now - having belatedly embraced the format with Lover - streaming phenomenon; a powerhouse stadium performer; an award-garlanded songwriter for herself and others; and a social media giant with a combined 278 million followers across Instagram, Twitter and Facebook (which would make the Taylor Nation the fourth most populous one on earth, after China, India and the US).

But her influence on music and the music industry doesn’t end there. Because, over the years, Swift has also become a leading advocate for artists’ and songwriters’ rights, in a digital landscape that doesn’t always have such matters as a priority.

In 2015, she stood up to Apple Music over its plans to not pay artist royalties during subscribers’ three-month free trials (Apple backed down immediately). She pulled her entire catalogue from Spotify in 2014 in protest that its free tier was devaluing music, sending Daniel Ek scrambling to justify his business model. When she returned in 2017, it was a crucial fillip for the streaming service’s IPO plans.

More recently, her ground-breaking new record deal with Republic Records contained clauses not only guaranteeing her ownership of her future masters, but also ensuring Universal Music will share the spoils of its Spotify shares with its artists, without any payments counting against unrecouped balances. And when her long-time former label boss Scott Borchetta sold Big Machine to Scooter Braun’s Ithaca Holdings, taking Swift’s first six albums with him, the star publicly called out what she saw as her “worst-case scenario” and stressed: “You deserve to own the art you make”. She may yet re-record her old songs in protest.

In short, Swift has, for a long time now, been unafraid to use her voice on industry matters, whether they pertain to her own stellar career or the thousands of other artists out there struggling to make a living.

All of which makes Swift not just the greatest star of our age, but perhaps the most important to the future development of the industry as a more artist-centric, songwriter-friendly business. Hers is still the life of the pop phenomenon - she spent today in Los Angeles doing promotion and photoshoots (or, in her words, “having people put make-up on me”) as Lover continues to build on huge critical acclaim and even huger initial sales. But now, she’s kicking back with her cats - one of whom seems determined to disrupt Music Week’s interview by “stampeding” through at every opportunity - and ready to talk business.

And for Swift, business is good. The impact of her joining streaming, and the decline of traditional album sales, may have prevented her from posting a fifth successive one million-plus sales debut, but Lover still sold more US copies (867,000) in its first week than any record since her own Reputation. It’s sold 117,513 copies to date in the UK, according to the Official Charts Company.

Even better, while Reputation - a record forged in the white heat of a social media snakestorm over her on-going feud with Kanye West - was plenty of show and rather less grow, Lover continues to reveal hidden depths. Reputation struck a sometimes curious contrast between the unrepentant warrior Swift she was showing to the outside world and the love story with British actor Joe Aiwyn that was quietly developing behind closed doors, but Lover is the sort of versatile, cohesive album that the streaming age was supposed to kill off.

It contains more than its fair share of pop bangers (You Need To Calm Down, Me!), but also some gorgeously-crafted acoustic tracks (Lover, Cornelia Street), some pithy political commentary (The Man, Miss America & The Heartbreak Prince) and the sort of musical diversions (Paper Rings’ irresistible rockabilly stomp, the childlike oddity of It’s Nice To Have A Friend) that no other pop superstar would have the sheer musical chops to attempt, let alone pull off.

“Taylor’s creative instincts as an artist and songwriter are brilliant,” says Monte Lipman, founder and CEO of Swift’s US label, Republic. “Our partnership represents a strategic alliance built on mutual respect, trust, and complete transparency. Her vision is extraordinary as she sets the tone for every campaign and initiative.”

No wonder David Joseph, chairman/CEO of her long-time UK label Virgin EMI’s parent company Universal Music UK, is thrilled with how things are going.

“Love Story was a fitting first single release for Taylor here - she’s loved the UK from day one and has engaged so much with her fans and teams,” says Joseph. “She really respects and values what’s going on here creatively. To see her go from playing the Students’ Union at King’s College to Wembley Stadium has been extraordinary. Taylor is an artist constantly striving for perfection, and with Lover - from my personal point of view, her most accomplished work to date adore working with her and whilst it’s been more than 10 years this still feels like the start.”

And today, Swift is keen to concentrate on the present and future. She has a starring role in Cats coming up (and a new song on the soundtrack, Beautiful Ghosts, co-written with Andrew Lloyd Webber) and, after a spectacularly intimate Paris launch show in September, festival dates and her own LoverFest to plan (UK shows will be revealed soon). Time, then, to tell the cats to calm down and sit down with Music Week to talk streaming, contracts and why she’s “obsessed” with the music industry...

Unlike with Reputation, most of the discussion around Lover seems to have been focused on the music... Absolutely! One of the ideas I had about this record, and something I’ve implemented into my life in the last couple of years is that I don’t like distractions. And, for a while, it felt like my life had to come with distractions from the music, whether it was tabloid fascination with my personal life or my friendships or what I was wearing. I realised in the last couple of years that, if I don’t give a window into distraction, people can’t try to look in and see something other than the music. I love that, if you really pour yourself into the idea that an album is still important and try really hard to make something that is worth people’s attention span, time and energy, that can still come across. Because we are living in an industry right now where everyone’s rushing towards taking us into a singles industry and, in some cases, it has become that. But there are still some cases where clearly the album is important to people.

Does it matter that some new artists won’t get to make albums the way you always have? It’s interesting. Five years ago I wrote an op-ed in the Wall Street Journal and said, maybe in the next five years, we would see artists releasing music the way that they want to. I thought that each artist would start to curate what is important to them, not just from an artistic standpoint but from a marketing standpoint. It’s really interesting to see different release plans, if you look at what Drake did and then what Beyoncé does, incredible artists who have really curated what it is to drop music in their own way. We all do it differently, which is cool. As long as people dropping just singles want to be doing that, then I’m fine with it, but if it feels like a big general wave that’s being pressured by people in power, their teams or their labels, that’s not cool. But I do really hope that in the future artists have more of a say over strategy. We’re not just supposed to make art and then hand it to a team that masterminds it.

Were you worried about putting an album on streaming on release day for the first time? Well, there are ways that streaming services could really promote the [whole] album in a more incentivised way. We could have album charts on streaming. The industry follows where they can get prizes. So you have a singles chart on streaming services which is great but, if you split things up into genre charts for example, that would really incentivise people. It’s important that we keep trying to strive to make the experience better for users but also make it more interesting for artists to keep wanting to achieve. But I really did love the experience of putting the album on streaming. I loved the immediacy, I loved that people who maybe weren’t a huge diehard fan were curious and saying, ‘I wonder what this is like’ and listening to it and deciding that they liked it.

You’d resisted streaming for a long time. Have you changed your mind about the format now? I always knew that I would enjoy the aspects of streaming that make [your music] so immediately available to so many people. That’s the part of it that I unequivocally always felt really sad I was missing out on. There wasn’t ever a day when I woke up and I was like, ‘Oh, I’m really glad that multitudes of people don’t have access to my music!’ So I always knew that streaming was an incredible mechanism and model for the future but I still don’t think we have the royalties and compensation system worked out. That’s between the labels and their artists and I realised that me, to use a gross word, ‘leveraging’ what I can bring to cut a better deal for the artists at my record label was really important for me.

How big a factor were things like that in you signing to Republic/Universal? That’s important to me because that means they’re adopting some of my ideas. If they take me on as an artist that means they really thought it through. Because with me, come opinions about how we can better our industry. I’m one of the only people in the artist realm who can be loud about it. People who are on their fifth, sixth or seventh album, we’re the only ones who can speak out, because new artists and producers and writers need to work. They need to be endearing and likeable and available to their labels and streaming services at all times. It’s up to the artists who have been around for a second to say, ‘Hey guys, the producers and the writers and the artists are the ones who are making music what it is’. And we’re in a great place in music right now thanks to them. They should be going to their mailbox and feeling like they’ve got a pension plan, rather than feeling like, ‘Oh yay, I can pay half my rent this month after this No.1 song’.

Did you have more creative freedom making Lover than on your previous albums? In my previous situation, there were creative constraints, issues that we had over the years. I’ve always given 100% to projects, I always over-delivered, thinking that that generosity would be returned to me. But I ended up finding that generosity in a new situation with a new label that understands that I deserve to own what I make. That meant so much to me because it was given over to me so freely. When someone just looks at you and says ‘Yes, you deserve what you want’, after a decade or more of being told, ‘I’m not sure you deserve what you want’ - there’s a freedom that comes with that. It’s like when people find ‘the one’ they’re like, ‘It was easy, I just knew and I felt free’. All of a sudden you’re being told you’re worth exactly, no, more than what you thought you were worth. And that made me feel I could make an album that was exactly what I wanted to make. There’s an eclectic side to Lover, a confessional side, it varies from acoustic to really poppy pop, but that’s what I like to do. And, while you would never make something artistic based on something so unromantic as a contract, it was more than that. It was a group of people saying, ‘We believe in what you’re making, go make what you want to make and you deserve to own it too’.

You’re obviously not happy about what’s happened at Big Machine since you left. But will the attention mean artists don’t find themselves in this situation in the future? I hope so. That’s the only reason that I speak out about things. The fans don’t understand these things, the public isn’t being made aware. This generation has so much information available to them so I thought it was important that the fans knew what I was going through, because I knew it was going to affect every aspect of my life and I wanted them to be the first to know. And in and amongst that group, I know there are people that want to make music some day. It involves every new artist that is reading that and going, ‘Wait, that’s what I’m signing?’ They don’t have to sign stuff that’s unfair to them. If you don’t ask the right questions and you sit in front of the wrong desk in front of the wrong person, they can take everything from you.

Songwriters are in dispute with Spotify in the US over its decision to appeal the Copyright Board decision to boost songwriting royalties. Do writers need more respect? Absolutely. In terms of the power structure, the songwriters, the producers, the engineers, the people who are breathing magic into our industry, need to be listened to. They’re not being greedy. This is legitimately an industry where people are having trouble paying their bills and they’re the most talented people we have. This isn’t them sitting in their mansions going, ‘I wish this mansion was bigger and I would like a yacht please’. This is actually people who are going to work every single day. I got into writing when I was in Nashville and it was very much like what I read about the Brill Building. You would write every day, whether you were inspired or not, and in the process I met artists and writers. Somebody would walk in and someone would say, ‘Oh, he’s still getting mailbox money from that Faith Hill cut a couple of years ago, he’s set’. That’s not a thing anymore. Mailbox money is a thing of the past and we need to remember that these are the people that create the heartbeat that we’re all dancing to or crying to.

You were clearly aware of music industry machinations from a young age... Reading back on the journal entries, I forgot how obsessed I was with the industry as a teenager. I was so fascinated by how it works and how it was changing. Every part of it was interesting to me. I had drawn the stages for most of my tours a year before I went on them. That really was fun for me as a teenager! A lot of people who start out very young in music, either don’t have a say or don’t have the will to do the business side of it, but weirdly that was so much fun for me to try and learn. I had a lot of energy when I was 16!

Are you doing similar drawings for next year’s LoverFest? Definitely. And that’s why it’s still fun for me to take on a challenge like, ‘Oh, let’s just plan our own festival’. Let’s create a bill of artists and try and make it as fun as possible for the fans. I’m so intrigued by what that’s going to be like.

Finally, when we last did an interview in 2015, you said in five years’ time you wanted to be “finding complexity in happiness”. How has that worked out? That’s exactly what’s happened with this album! I think a lot of writers have the fear of stability, emotional health and happiness. Our whole careers, people make jokes about how, ‘Just wait until you meet someone nice, you’ll run out of stuff to write about’. I was talking to [Cats director] Tom Hooper about this because he said one thing his mother taught him was, ‘Don’t ever let people tell you that you can’t make art if you’re happy’. I thought that was so amazing. He’s a creator in a completely different medium but he has been subjected to that same joke over and over again that we must be miserable to create. Lover is important to me in so many ways, but it’s so imperative for me as a human being that songwriting is not tied to my own personal misery. It’s good to know that, it really is!

[bananaofswifts]

Around this time of year, the Taylor Swift anniversaries come at you thick and fast.

Nine years since her third album, Speak Now, every note of which was written entirely by Swift, hit the shelves. Five years since she released her mould-breaking pop album, 1989, and went from the world’s biggest country star to the world’s biggest pop star overnight. Two years since her Reputation record saw her become the only musician to post four successive million-plus debut sales weeks in the United States. And so on.

But today, Swift’s mind is drawn further back, to the 13th anniversary of her debut, self-titled record, and the days when her album releases weren’t automatically accompanied by mountains of hype and enough think-pieces to sink a battleship. Her journal entries from the time – helpfully reprinted as part of the deluxe editions of her new album, Lover – reveal her as an excited, optimistic teenager, but also one with a grasp of marketing strategies and label politics way beyond her years, even if she was reluctant to actually take credit for her ideas.

“It always was and it always will be an interesting dance being a young woman in the music industry,” she smiles ruefully. “We don’t have a lot of female executives, we’re working on getting more female engineers and producers but, while we are such a drastic gender minority, it’s interesting to try and figure out how to be.”

And, of course, when Swift started out she was, as she points out, “an actual kid”.

“I was planning the release of my first album when I was 15 years old,” she reminisces. “And I was a fully gangly 15, I reminded everyone of their niece! I was in this industry in Nashville and country music, where I was making album marketing calls, but I never wanted to stand up and say, ‘Yeah, that promotions plan you just complimented my label on, I thought of that! Me and my Mom thought of that!’

“When you’re a new artist you wonder how much space you can take up and, as a woman, you wonder how much space you can take up pretty much your whole period of growing up,” she continues. “For me, growing up and knowing that I was an adult was realising that I was allowed to take up space from a marketing perspective, from a business perspective, from an opinionated perspective. And that feels a lot better than constantly trying to wonder if I’m allowed to be here.”

In the intervening years, Taylor Swift has released six further, brilliant albums, growing from country starlet to all-conquering pop behemoth along the way. She takes up “more space”, as she would put it, than any other musician on the planet: a sales and now – having belatedly embraced the format with Lover – streaming phenomenon; a powerhouse stadium performer; an award-garlanded songwriter for herself and others; and a social media giant with a combined 278 million followers across Instagram, Twitter and Facebook (which would make the Taylor Nation the fourth most populous one on earth, after China, India and the US).

But her influence on music and the music industry doesn’t end there. Because, over the years, Swift has also become a leading advocate for artists’ and songwriters’ rights, in a digital landscape that doesn’t always have such matters as a priority.

In 2015, she stood up to Apple Music over its plans to not pay artist royalties during subscribers’ three-month free trials (Apple backed down immediately). She pulled her entire catalogue from Spotify in 2014 in protest that its free tier was devaluing music, sending Daniel Ek scrambling to justify his business model. When she returned in 2017, it was a crucial fillip for the streaming service’s IPO plans.

More recently, her ground-breaking new record deal with Republic Records contained clauses not only guaranteeing her ownership of her future masters, but also ensuring Universal Music will share the spoils of its Spotify shares with its artists, without any payments counting against unrecouped balances. And when her long-time former label boss Scott Borchetta sold Big Machine to Scooter Braun’s Ithaca Holdings, taking Swift’s first six albums with him, the star publicly called out what she saw as her “worst-case scenario” and stressed: “You deserve to own the art you make”. She may yet re-record her old songs in protest.

In short, Swift has, for a long time now, been unafraid to use her voice on industry matters, whether they pertain to her own stellar career or the thousands of other artists out there struggling to make a living.

All of which makes Swift not just the greatest star of our age, but perhaps the most important to the future development of the industry as a more artist-centric, songwriter-friendly business. Hers is still the life of the pop phenomenon – she spent today in Los Angeles doing promotion and photoshoots (or, in her words, “having people put make-up on me”) as Lover continues to build on huge critical acclaim and even huger initial sales. But now, she’s kicking back with her cats – one of whom seems determined to disrupt Music Week’s interview by “stampeding” through at every opportunity – and ready to talk business.

And for Swift, business is good. The impact of her joining streaming, and the decline of traditional album sales, may have prevented her from posting a fifth successive one million-plus sales debut, but Lover still sold more US copies (867,000) in its first week than any record since her own Reputation. It’s sold 117,513 copies to date in the UK, according to the Official Charts Company.

Even better, while Reputation – a record forged in the white heat of a social media snakestorm over her on-going feud with Kanye West – was plenty of show and rather less grow, Lover continues to reveal hidden depths. Reputation struck a sometimes curious contrast between the unrepentant warrior Swift she was showing to the outside world and the love story with British actor Joe Alwyn that was quietly developing behind closed doors, but Lover is the sort of versatile, cohesive album that the streaming age was supposed to kill off.

It contains more than its fair share of pop bangers (You Need To Calm Down, Me!), but also some gorgeously-crafted acoustic tracks (Lover, Cornelia Street), some pithy political commentary (The Man, Miss America & The Heartbreak Prince) and the sort of musical diversions (Paper Rings’ irresistible rockabilly stomp, the childlike oddity of It’s Nice To Have A Friend) that no other pop superstar would have the sheer musical chops to attempt, let alone pull off.

“Taylor’s creative instincts as an artist and songwriter are brilliant,” says Monte Lipman, founder and CEO of Swift’s US label, Republic. “Our partnership represents a strategic alliance built on mutual respect, trust, and complete transparency. Her vision is extraordinary as she sets the tone for every campaign and initiative.”

No wonder David Joseph, chairman/CEO of her long-time UK label Virgin EMI’s parent company Universal Music UK, is thrilled with how things are going.

“Love Story was a fitting first single release for Taylor here – she’s loved the UK from day one and has engaged so much with her fans and teams,” says Joseph. “She really respects and values what’s going on here creatively. To see her go from playing the Students’ Union at King’s College to Wembley Stadium has been extraordinary. Taylor is an artist constantly striving for perfection, and with Lover – from my personal point of view, her most accomplished work to date – her songwriting has gone to a new level. I adore working with her and whilst it’s been more than 10 years this still feels like the start.”

And today, Swift is keen to concentrate on the present and future. She has a starring role in Cats coming up (and a new song on the soundtrack, Beautiful Ghosts, co-written with Andrew Lloyd Webber) and, after a spectacularly intimate Paris launch show in September, festival dates and her own LoverFest to plan (UK shows will be revealed soon). Time, then, to tell the cats to calm down and sit down with Music Week to talk streaming, contracts and why she’s “obsessed” with the music industry…

Unlike with Reputation, most of the discussion around Lover seems to have been focused on the music…

“Absolutely! One of the ideas I had about this record, and something I’ve implemented into my life in the last couple of years is that I don’t like distractions. And, for a while, it felt like my life had to come with distractions from the music, whether it was tabloid fascination with my personal life or my friendships or what I was wearing. I realised in the last couple of years that, if I don’t give a window into distraction, people can’t try to look in and see something other than the music. I love that, if you really pour yourself into the idea that an album is still important and try really hard to make something that is worth people’s attention span, time and energy, that can still come across. Because we are living in an industry right now where everyone’s rushing towards taking us into a singles industry and, in some cases, it has become that. But there are still some cases where clearly the album is important to people.”

Does it matter that some new artists won’t get to make albums the way you always have?

“It’s interesting. Five years ago I wrote an op-ed in the Wall Street Journal and said, maybe in the next five years, we would see artists releasing music the way that they want to. I thought that each artist would start to curate what is important to them, not just from an artistic standpoint but from a marketing standpoint. It’s really interesting to see different release plans, if you look at what Drake did and then what Beyoncé does, incredible artists who have really curated what it is to drop music in their own way. We all do it differently, which is cool. As long as people dropping just singles want to be doing that, then I’m fine with it, but if it feels like a big general wave that’s being pressured by people in power, their teams or their labels, that’s not cool. But I do really hope that in the future artists have more of a say over strategy. We’re not just supposed to make art and then hand it to a team that masterminds it.”

Were you worried about putting an album on streaming on release day for the first time?

“Well, there are ways that streaming services could really promote the [whole] album in a more incentivised way. We could have album charts on streaming. The industry follows where they can get prizes. So you have a singles chart on streaming services which is great but, if you split things up into genre charts for example, that would really incentivise people. It’s important that we keep trying to strive to make the experience better for users but also make it more interesting for artists to keep wanting to achieve. But I really did love the experience of putting the album on streaming. I loved the immediacy, I loved that people who maybe weren’t a huge diehard fan were curious and saying, ‘I wonder what this is like’ and listening to it and deciding that they liked it.”

You’d resisted streaming for a long time. Have you changed your mind about the format now?

“I always knew that I would enjoy the aspects of streaming that make [your music] so immediately available to so many people. That’s the part of it that I unequivocally always felt really sad I was missing out on. There wasn’t ever a day when I woke up and I was like, ‘Oh, I’m really glad that multitudes of people don’t have access to my music!’ So I always knew that streaming was an incredible mechanism and model for the future but I still don’t think we have the royalties and compensation system worked out. That’s between the labels and their artists and I realised that me, to use a gross word, ‘leveraging’ what I can bring to cut a better deal for the artists at my record label was really important for me.”

How big a factor were things like that in you signing to Republic/Universal?

“That’s important to me because that means they’re adopting some of my ideas. If they take me on as an artist that means they really thought it through. Because with me, come opinions about how we can better our industry. I’m one of the only people in the artist realm who can be loud about it. People who are on their fifth, sixth or seventh album, we’re the only ones who can speak out, because new artists and producers and writers need to work. They need to be endearing and likeable and available to their labels and streaming services at all times. It’s up to the artists who have been around for a second to say, ‘Hey guys, the producers and the writers and the artists are the ones who are making music what it is’. And we’re in a great place in music right now thanks to them. They should be going to their mailbox and feeling like they’ve got a pension plan, rather than feeling like, ‘Oh yay, I can pay half my rent this month after this No.1 song’.”

Did you have more creative freedom making Lover than on your previous albums?

“In my previous situation, there were creative constraints, issues that we had over the years. I’ve always given 100% to projects, I always over-delivered, thinking that that generosity would be returned to me. But I ended up finding that generosity in a new situation with a new label that understands that I deserve to own what I make. That meant so much to me because it was given over to me so freely. When someone just looks at you and says ‘Yes, you deserve what you want’, after a decade or more of being told, ‘I’m not sure you deserve what you want’ – there’s a freedom that comes with that. It’s like when people find ‘the one’ they’re like, ‘It was easy, I just knew and I felt free’. All of a sudden you’re being told you’re worth exactly, no, more than what you thought you were worth. And that made me feel I could make an album that was exactly what I wanted to make. There’s an eclectic side to Lover, a confessional side, it varies from acoustic to really poppy pop, but that’s what I like to do. And, while you would never make something artistic based on something so unromantic as a contract, it was more than that. It was a group of people saying, ‘We believe in what you’re making, go make what you want to make and you deserve to own it too’.”

You’re obviously not happy about what’s happened at Big Machine since you left. But will the attention mean artists don’t find themselves in this situation in the future?

“I hope so. That’s the only reason that I speak out about things. The fans don’t understand these things, the public isn’t being made aware. This generation has so much information available to them so I thought it was important that the fans knew what I was going through, because I knew it was going to affect every aspect of my life and I wanted them to be the first to know. And in and amongst that group, I know there are people that want to make music some day. It involves every new artist that is reading that and going, ‘Wait, that’s what I’m signing?’ They don’t have to sign stuff that’s unfair to them. If you don’t ask the right questions and you sit in front of the wrong desk in front of the wrong person, they can take everything from you.”

Songwriters are in dispute with Spotify in the US over its decision to appeal the Copyright Board decision to boost songwriting royalties. Do writers need more respect?

“Absolutely. In terms of the power structure, the songwriters, the producers, the engineers, the people who are breathing magic into our industry, need to be listened to. They’re not being greedy. This is legitimately an industry where people are having trouble paying their bills and they’re the most talented people we have. This isn’t them sitting in their mansions going, ‘I wish this mansion was bigger and I would like a yacht please’. This is actually people who are going to work every single day. I got into writing when I was in Nashville and it was very much like what I read about the Brill Building. You would write every day, whether you were inspired or not, and in the process I met artists and writers. Somebody would walk in and someone would say, ‘Oh, he’s still getting mailbox money from that Faith Hill cut a couple of years ago, he’s set’. That’s not a thing anymore. Mailbox money is a thing of the past and we need to remember that these are the people that create the heartbeat that we’re all dancing to or crying to.”

You were clearly aware of music industry machinations from a young age…

“Reading back on the journal entries, I forgot how obsessed I was with the industry as a teenager. I was so fascinated by how it works and how it was changing. Every part of it was interesting to me. I had drawn the stages for most of my tours a year before I went on them. That really was fun for me as a teenager! A lot of people who start out very young in music, either don’t have a say or don’t have the will to do the business side of it, but weirdly that was so much fun for me to try and learn. I had a lot of energy when I was 16!”

Are you doing similar drawings for next year’s LoverFest?

“Definitely. And that’s why it’s still fun for me to take on a challenge like, ‘Oh, let’s just plan our own festival’. Let’s create a bill of artists and try and make it as fun as possible for the fans. I’m so intrigued by what that’s going to be like.”

Finally, when we last did an interview in 2015, you said in five years’ time you wanted to be “finding complexity in happiness”. How has that worked out?

“That’s exactly what’s happened with this album! I think a lot of writers have the fear of stability, emotional health and happiness. Our whole careers, people make jokes about how, ‘Just wait until you meet someone nice, you’ll run out of stuff to write about’. I was talking to [Cats director] Tom Hooper about this because he said one thing his mother taught him was, ‘Don’t ever let people tell you that you can’t make art if you’re happy’. I thought that was so amazing. He’s a creator in a completely different medium but he has been subjected to that same joke over and over again that we must be miserable to create. Lover is important to me in so many ways, but it’s so imperative for me as a human being that songwriting is not tied to my own personal misery. It’s good to know that, it really is!”

[redheadnamedabigail13]

Taylor Swift: Music Week Magazine

November 4, 2019

Around this time of year, the Taylor Swift anniversaries come at you thick and fast.

Nine years since her third album, Speak Now, every note of which was written entirely by Swift, hit the shelves. Five years since she released her mould-breaking pop album, 1989, and went from the world’s biggest country star to the world’s biggest pop star overnight. Two years since her Reputation record saw her become the only musician to post four successive million-plus debut sales weeks in the United States. And so on.

But today, Swift’s mind is drawn further back, to the 13th anniversary of her debut, self-titled record, and the days when her album releases weren’t automatically accompanied by mountains of hype and enough think-pieces to sink a battleship. Her journal entries from the time – helpfully reprinted as part of the deluxe editions of her new album, Lover – reveal her as an excited, optimistic teenager, but also one with a grasp of marketing strategies and label politics way beyond her years, even if she was reluctant to actually take credit for her ideas.

“It always was and it always will be an interesting dance being a young woman in the music industry,” she smiles ruefully. “We don’t have a lot of female executives, we’re working on getting more female engineers and producers but, while we are such a drastic gender minority, it’s interesting to try and figure out how to be.”

And, of course, when Swift started out she was, as she points out, “an actual kid”.

“I was planning the release of my first album when I was 15 years old,” she reminisces. “And I was a fully gangly 15, I reminded everyone of their niece! I was in this industry in Nashville and country music, where I was making album marketing calls, but I never wanted to stand up and say, ‘Yeah, that promotions plan you just complimented my label on, I thought of that! Me and my Mom thought of that!’

“When you’re a new artist you wonder how much space you can take up and, as a woman, you wonder how much space you can take up pretty much your whole period of growing up,” she continues. “For me, growing up and knowing that I was an adult was realising that I was allowed to take up space from a marketing perspective, from a business perspective, from an opinionated perspective. And that feels a lot better than constantly trying to wonder if I’m allowed to be here.”

In the intervening years, Taylor Swift has released six further, brilliant albums, growing from country starlet to all-conquering pop behemoth along the way. She takes up “more space”, as she would put it, than any other musician on the planet: a sales and now – having belatedly embraced the format with Lover – streaming phenomenon; a powerhouse stadium performer; an award-garlanded songwriter for herself and others; and a social media giant with a combined 278 million followers across Instagram, Twitter and Facebook (which would make the Taylor Nation the fourth most populous one on earth, after China, India and the US).

But her influence on music and the music industry doesn’t end there. Because, over the years, Swift has also become a leading advocate for artists’ and songwriters’ rights, in a digital landscape that doesn’t always have such matters as a priority.

In 2015, she stood up to Apple Music over its plans to not pay artist royalties during subscribers’ three-month free trials (Apple backed down immediately). She pulled her entire catalogue from Spotify in 2014 in protest that its free tier was devaluing music, sending Daniel Ek scrambling to justify his business model. When she returned in 2017, it was a crucial fillip for the streaming service’s IPO plans.

More recently, her ground-breaking new record deal with Republic Records contained clauses not only guaranteeing her ownership of her future masters, but also ensuring Universal Music will share the spoils of its Spotify shares with its artists, without any payments counting against unrecouped balances. And when her long-time former label boss Scott Borchetta sold Big Machine to Scooter Braun’s Ithaca Holdings, taking Swift’s first six albums with him, the star publicly called out what she saw as her “worst-case scenario” and stressed: “You deserve to own the art you make”. She may yet re-record her old songs in protest.

In short, Swift has, for a long time now, been unafraid to use her voice on industry matters, whether they pertain to her own stellar career or the thousands of other artists out there struggling to make a living.

All of which makes Swift not just the greatest star of our age, but perhaps the most important to the future development of the industry as a more artist-centric, songwriter-friendly business. Hers is still the life of the pop phenomenon – she spent today in Los Angeles doing promotion and photoshoots (or, in her words, “having people put make-up on me”) as Lover continues to build on huge critical acclaim and even huger initial sales. But now, she’s kicking back with her cats – one of whom seems determined to disrupt Music Week’s interview by “stampeding” through at every opportunity – and ready to talk business.

And for Swift, business is good. The impact of her joining streaming, and the decline of traditional album sales, may have prevented her from posting a fifth successive one million-plus sales debut, but Lover still sold more US copies (867,000) in its first week than any record since her own Reputation. It’s sold 117,513 copies to date in the UK, according to the Official Charts Company.

Even better, while Reputation – a record forged in the white heat of a social media snakestorm over her on-going feud with Kanye West – was plenty of show and rather less grow, Lover continues to reveal hidden depths. Reputation struck a sometimes curious contrast between the unrepentant warrior Swift she was showing to the outside world and the love story with British actor Joe Alwyn that was quietly developing behind closed doors, but Lover is the sort of versatile, cohesive album that the streaming age was supposed to kill off.

It contains more than its fair share of pop bangers (You Need To Calm Down, Me!), but also some gorgeously-crafted acoustic tracks (Lover, Cornelia Street), some pithy political commentary (The Man, Miss America & The Heartbreak Prince) and the sort of musical diversions (Paper Rings’ irresistible rockabilly stomp, the childlike oddity of It’s Nice To Have A Friend) that no other pop superstar would have the sheer musical chops to attempt, let alone pull off.

“Taylor’s creative instincts as an artist and songwriter are brilliant,” says Monte Lipman, founder and CEO of Swift’s US label, Republic. “Our partnership represents a strategic alliance built on mutual respect, trust, and complete transparency. Her vision is extraordinary as she sets the tone for every campaign and initiative.”

No wonder David Joseph, chairman/CEO of her long-time UK label Virgin EMI’s parent company Universal Music UK, is thrilled with how things are going.

“Love Story was a fitting first single release for Taylor here – she’s loved the UK from day one and has engaged so much with her fans and teams,” says Joseph. “She really respects and values what’s going on here creatively. To see her go from playing the Students’ Union at King’s College to Wembley Stadium has been extraordinary. Taylor is an artist constantly striving for perfection, and with Lover – from my personal point of view, her most accomplished work to date – her songwriting has gone to a new level. I adore working with her and whilst it’s been more than 10 years this still feels like the start.”

And today, Swift is keen to concentrate on the present and future. She has a starring role in Cats coming up (and a new song on the soundtrack, Beautiful Ghosts, co-written with Andrew Lloyd Webber) and, after a spectacularly intimate Paris launch show in September, festival dates and her own LoverFest to plan (UK shows will be revealed soon). Time, then, to tell the cats to calm down and sit down with Music Week to talk streaming, contracts and why she’s “obsessed” with the music industry…

Unlike with Reputation, most of the discussion around Lover seems to have been focused on the music…

“Absolutely! One of the ideas I had about this record, and something I’ve implemented into my life in the last couple of years is that I don’t like distractions. And, for a while, it felt like my life had to come with distractions from the music, whether it was tabloid fascination with my personal life or my friendships or what I was wearing. I realised in the last couple of years that, if I don’t give a window into distraction, people can’t try to look in and see something other than the music. I love that, if you really pour yourself into the idea that an album is still important and try really hard to make something that is worth people’s attention span, time and energy, that can still come across. Because we are living in an industry right now where everyone’s rushing towards taking us into a singles industry and, in some cases, it has become that. But there are still some cases where clearly the album is important to people.”

Does it matter that some new artists won’t get to make albums the way you always have?

“It’s interesting. Five years ago I wrote an op-ed in the Wall Street Journal and said, maybe in the next five years, we would see artists releasing music the way that they want to. I thought that each artist would start to curate what is important to them, not just from an artistic standpoint but from a marketing standpoint. It’s really interesting to see different release plans, if you look at what Drake did and then what Beyoncé does, incredible artists who have really curated what it is to drop music in their own way. We all do it differently, which is cool. As long as people dropping just singles want to be doing that, then I’m fine with it, but if it feels like a big general wave that’s being pressured by people in power, their teams or their labels, that’s not cool. But I do really hope that in the future artists have more of a say over strategy. We’re not just supposed to make art and then hand it to a team that masterminds it.”

Were you worried about putting an album on streaming on release day for the first time?

“Well, there are ways that streaming services could really promote the [whole] album in a more incentivised way. We could have album charts on streaming. The industry follows where they can get prizes. So you have a singles chart on streaming services which is great but, if you split things up into genre charts for example, that would really incentivise people. It’s important that we keep trying to strive to make the experience better for users but also make it more interesting for artists to keep wanting to achieve. But I really did love the experience of putting the album on streaming. I loved the immediacy, I loved that people who maybe weren’t a huge diehard fan were curious and saying, ‘I wonder what this is like’ and listening to it and deciding that they liked it.”

You’d resisted streaming for a long time. Have you changed your mind about the format now?

“I always knew that I would enjoy the aspects of streaming that make [your music] so immediately available to so many people. That’s the part of it that I unequivocally always felt really sad I was missing out on. There wasn’t ever a day when I woke up and I was like, ‘Oh, I’m really glad that multitudes of people don’t have access to my music!’ So I always knew that streaming was an incredible mechanism and model for the future but I still don’t think we have the royalties and compensation system worked out. That’s between the labels and their artists and I realised that me, to use a gross word, ‘leveraging’ what I can bring to cut a better deal for the artists at my record label was really important for me.”

How big a factor were things like that in you signing to Republic/Universal?

“That’s important to me because that means they’re adopting some of my ideas. If they take me on as an artist that means they really thought it through. Because with me, come opinions about how we can better our industry. I’m one of the only people in the artist realm who can be loud about it. People who are on their fifth, sixth or seventh album, we’re the only ones who can speak out, because new artists and producers and writers need to work. They need to be endearing and likeable and available to their labels and streaming services at all times. It’s up to the artists who have been around for a second to say, ‘Hey guys, the producers and the writers and the artists are the ones who are making music what it is’. And we’re in a great place in music right now thanks to them. They should be going to their mailbox and feeling like they’ve got a pension plan, rather than feeling like, ‘Oh yay, I can pay half my rent this month after this No.1 song’.”

Did you have more creative freedom making Lover than on your previous albums?

“In my previous situation, there were creative constraints, issues that we had over the years. I’ve always given 100% to projects, I always over-delivered, thinking that that generosity would be returned to me. But I ended up finding that generosity in a new situation with a new label that understands that I deserve to own what I make. That meant so much to me because it was given over to me so freely. When someone just looks at you and says ‘Yes, you deserve what you want’, after a decade or more of being told, ‘I’m not sure you deserve what you want’ – there’s a freedom that comes with that. It’s like when people find ‘the one’ they’re like, ‘It was easy, I just knew and I felt free’. All of a sudden you’re being told you’re worth exactly, no, more than what you thought you were worth. And that made me feel I could make an album that was exactly what I wanted to make. There’s an eclectic side to Lover, a confessional side, it varies from acoustic to really poppy pop, but that’s what I like to do. And, while you would never make something artistic based on something so unromantic as a contract, it was more than that. It was a group of people saying, ‘We believe in what you’re making, go make what you want to make and you deserve to own it too’.”

You’re obviously not happy about what’s happened at Big Machine since you left. But will the attention mean artists don’t find themselves in this situation in the future?

“I hope so. That’s the only reason that I speak out about things. The fans don’t understand these things, the public isn’t being made aware. This generation has so much information available to them so I thought it was important that the fans knew what I was going through, because I knew it was going to affect every aspect of my life and I wanted them to be the first to know. And in and amongst that group, I know there are people that want to make music some day. It involves every new artist that is reading that and going, ‘Wait, that’s what I’m signing?’ They don’t have to sign stuff that’s unfair to them. If you don’t ask the right questions and you sit in front of the wrong desk in front of the wrong person, they can take everything from you.”

Songwriters are in dispute with Spotify in the US over its decision to appeal the Copyright Board decision to boost songwriting royalties. Do writers need more respect?

“Absolutely. In terms of the power structure, the songwriters, the producers, the engineers, the people who are breathing magic into our industry, need to be listened to. They’re not being greedy. This is legitimately an industry where people are having trouble paying their bills and they’re the most talented people we have. This isn’t them sitting in their mansions going, ‘I wish this mansion was bigger and I would like a yacht please’. This is actually people who are going to work every single day. I got into writing when I was in Nashville and it was very much like what I read about the Brill Building. You would write every day, whether you were inspired or not, and in the process I met artists and writers. Somebody would walk in and someone would say, ‘Oh, he’s still getting mailbox money from that Faith Hill cut a couple of years ago, he’s set’. That’s not a thing anymore. Mailbox money is a thing of the past and we need to remember that these are the people that create the heartbeat that we’re all dancing to or crying to.”

You were clearly aware of music industry machinations from a young age…

“Reading back on the journal entries, I forgot how obsessed I was with the industry as a teenager. I was so fascinated by how it works and how it was changing. Every part of it was interesting to me. I had drawn the stages for most of my tours a year before I went on them. That really was fun for me as a teenager! A lot of people who start out very young in music, either don’t have a say or don’t have the will to do the business side of it, but weirdly that was so much fun for me to try and learn. I had a lot of energy when I was 16!”

Are you doing similar drawings for next year’s LoverFest?

“Definitely. And that’s why it’s still fun for me to take on a challenge like, ‘Oh, let’s just plan our own festival’. Let’s create a bill of artists and try and make it as fun as possible for the fans. I’m so intrigued by what that’s going to be like.”

Finally, when we last did an interview in 2015, you said in five years’ time you wanted to be “finding complexity in happiness”. How has that worked out?

“That’s exactly what’s happened with this album! I think a lot of writers have the fear of stability, emotional health and happiness. Our whole careers, people make jokes about how, ‘Just wait until you meet someone nice, you’ll run out of stuff to write about’. I was talking to [Cats director] Tom Hooper about this because he said one thing his mother taught him was, ‘Don’t ever let people tell you that you can’t make art if you’re happy’. I thought that was so amazing. He’s a creator in a completely different medium but he has been subjected to that same joke over and over again that we must be miserable to create. Lover is important to me in so many ways, but it’s so imperative for me as a human being that songwriting is not tied to my own personal misery. It’s good to know that, it really is!”

@taylorswift @taylornation

[celticnoise]

I am proud of this website and the stand it has taken on sectarianism in Scotland.

I am proud that my writers and I have slammed this ugly evil whenever it has raised its head in our game.

There are songs which Celtic fans have sung which trawl the gutter and are up there with any that are boomed out of the stands at Ibrox, such as the Jimmy Bell dirge which appeared and thankfully was gone just as quickly.

This site has called out coin throwing, flares and smoke bombs. It has called for fans who go on to the playing surface to be prosecuted. It has not always made this site popular, but I am proud to have done it and stand in solidarity with all the other Celtic sites which have done the same.

By and large, our club does not have a sectarianism problem.

The singing of Republican songs is not everyone’s cup of tea, but those who moan about it constantly, or try to equate it with bigotry, are really not worth listening to.

Those songs are cultural, political songs in the same way as La Marseille or The Flower of Scotland are; I know this is hard for some people to take on board, but I’m not interested in convincing them anyway. To anyone willing to approach it with an open mind, even the smallest examination of the lyrics would end the argument at a stroke.

I personally don’t think Republican songs belong in a football ground, but I know those who support Strict Liability want to push them into the same category as evil songs about being “up to their knees” in the blood of those of a different religious denomination, and so I’ll never support that policy.

Furthermore, I’ll make again the bet that I have several times before; if someone can point out to me the Republican song sung by Celtic fans which celebrates and glorifies killing in war then I’ll never write another word on this blog again.

This is a challenge I’ve laid down many times over the years and I still await as much as a single response to it. I don’t imagine I’ll get one here.

Celtic fans are not perfect, and this website has hammered that point across again and again and again and what I’m most proud of is that our club is not afraid of this issue and our fans as a whole are not afraid of it either. The responses to the articles I’ve written on it have been overwhelmingly positive and I know the vast, vast, vast, vast, vast majority of our fans agree that any trace of it should be wiped away from Celtic Park once and for all.

Are there problematic issues still? Yes, there are.

Whilst I would contend that the word “orange” is not sectarian I am willing to accept that in a certain context it could be used in that manner … and I don’t think our fans should be using it in any context anyway. But that’s an argument for another day.

Those issues will not stop Celtic fans from debating this as we have always done. Our club has been courageous when confronting the behaviour of our fans – even closing the standing section earlier in the season. Let nobody attempt to argue otherwise.

I think what happened at Kilmarnock last weekend was dreadful in many respects.

I commented on it almost immediately after the game, condemning the coin throwing and the flares.

I think more was made of the singing directed at Boyd than was necessary; that word “orange” as the reason for the media’s initially OTT response.

Curiously, Boyd himself played that down, which is a sure sign that he knows exactly why he gets sung about, and it has little to do with his having played for the Ibrox clubs; there are dozens of players in Scotland about which that can be said, including his Rugby Park team-mate Kirk Broadfoot, who was red carded for a vicious lunge and didn’t get any of that treatment from our fans.

The songs and chants directed at Boyd do have a source; they are a response to how he spends his off-field time; promoting the theory that Celtic’s dressing room is divided and writing articles which appear designed to antagonise as many people as possible.

Celtic and Aberdeen fans in particular have been the targets of those pieces.

When Steve Clarke spoke after the game he knew literally nothing of the coin throwing and the songs directed at Boyd, which goes to show what a small section of the Celtic support that day were actually involved in singing them.

So of course he didn’t say anything until told that Boyd had been hit by a coin, and then he responded vocally in condemnation.

Anyone who believes Clarke didn’t stand side-by-side with Boyd on the day, or that he would knowingly decide not to comment in defence of any of his players, is a moron of colossal magnitude. It betrays a nearly breath-taking ignorance of the man and what he’s about.

Which brings me to Steven Gerrard, and his lamentable, mind-numbing and absolutely disgraceful response to Clarke’s emotional press conference at Ibrox on Wednesday night when he spoke with genuine sadness and dismay about the abuse he had to endure all the way through the match. That press conference reverberated around Scotland, and has drawn responses from anti-racism charities, civic organisations and, finally, even the SFA has stirred.

The reason that press conference got such a high profile when other incidents have been played down in the press is simple enough; whilst he was talking an English based journalist at Sky Sports was sitting and tweeting about it, and the reference to Clarke’s being grateful to Chelsea for keeping him and his family away from the madness up here assured that the topic would trend down south. Thus Scotland’s grubby little secret was, once again, dragged into the light.

But so was Ibrox’s grubby little secret, and in technicolour.

The PR disaster of that has been clearly understood inside the walls. Clarke’s contention that sectarianism is one of the reasons he turned the Ibrox job down in the summer – before Gerrard was offered it – has detonated with full force, and everyone inside the club knows it.

That has been taken so seriously that Dave King himself has commented on the matter and publicly apologised to Clarke and has vowed to root the disease out of the ground once and for all … it is the first time in King’s tenure at Ibrox that he has even acknowledged, far less pledged to tackle, the issue and that alone is a measure of how hard a hit this is.

Everyone over there – or almost everyone – knows how imperative it is to get in front of this issue and deal with it in a way that leaves no room for reproach.

Clearly the message didn’t get through to the manager though.

In the most shocking example of whatabouttery I think I’ve ever seen, Gerrard’s automatic reaction was not to come to a sterling and unequivocal defence of a fellow manager, but to accuse him of being a hypocrite for not standing up for Boyd at the weekend.

This looks like nothing less than a despicable attempt to deflect from the behaviour of his own fans by putting the spotlight on ours, with Steve Clarke as collateral damage.

It is so crass as to be almost unbelievable and what makes it especially grotesque is how completely out of odds it is with the rest of those who work at his club.

King’s statement and the one released by the board on the day after the game contained no such equivocation and not a trace of criticism of the Kilmarnock boss. There was no whatabouttery in either of them, and it leaves me bewildered as to what planet Gerrard is on that he thinks that his own response to this, and his effort to drag in Celtic, is in any way acceptable.

His comments are atrocious, and based on pure ignorance of the situation on Sunday.

As Clarke has pointed out, he was entirely unaware of the chants directed at his player until after the media had spoken to him.

Anyone who thinks he would have thrown Boyd under the bus, when he’s defended the player against criticism over his media work all season long, simply has no idea who he is. It is not the first time Gerrard has jumped in to criticise Clarke without getting his facts right either, as this site has written about before.

On the last instance, Gerrard explicitly criticised Clarke for commenting on a matter which didn’t involve his own club; this is hypocrisy with bells on it.

The events at Rugby Park last weekend are precisely none of his business, even if he had the story straight which he doesn’t.

In failing to properly stand up for a fellow manager and in trying to drag Celtic into this, as if that excuses what happened at his own ground, or detracts from the behaviour of own supporters, is one of the worst things I’ve seen in the game in many a year.

Celtic tries to tackle this, and I take them seriously because I look at what my club has done to wipe this scourge, and anti-social behaviour in general, from our own stands and see it clearly. I look at what the blogs have done to support that effort, and I see real action.

I see people who take this seriously and don’t use it as a stick to beat others with.

The problems inside our own walls, we try to deal with them responsibly.

At Ibrox, the board is fully awake now and pledging to deal with its own issues, at long last.

In light of that, and with condemnation raining down on the perpetrators from all quarters, it’s as if Gerrard is living in a different era from the rest of us today; he might have endeared himself to a small section of his own fan base, but guess what?

That’s the section the rest of us are talking about.

Much of Scottish football is just disgusted with him today.

He really does need to take a long look in the mirror, and when he’s finished he owes Steve Clarke – and Celtic – an apology.

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[markwatkinsconsumerguide]

Consumer Guide / No.40 /   Maggie K de Monde (Swans Way & Scarlet Fantastic) with Mark Watkins.

MW: Maggie, you wrote your first song - “Gloriana” - aged 14. Can you recall the first two lines? What's the story behind it?

MKDM : Mark, the first two lines were : “ Mrs Moffat’s done a bunk, the barbs she ate made her a punk. She flies higher, cooler higher, in her automatic Hotpoint spin drier.”

“Gloriana” is an imaginary state of grace/imaginary place where everything is calm and full of love, and there is no suffering, and everything and everyone is in perfect harmony. A Utopian fantasy. I think I was very influenced by the TV show Rock Follies at the time!

MW: How did Swans Way, then Scarlet Fantastic, come about?

MKDM: I met Rick P Jones at Kent uni where I was studying French and Drama. Rick was a guitarist. We formed our first band Playthings, and then we met Robert Shaw and decided to do something completely different - which to us, meant ditching our original instruments and starting afresh on something new. Hence me playing the drums!! We read a lot, and watched a lot of old '50s movies, and listened to many soundtracks (French and Italian). We were looking for some different influences. Marcel Proust wrote a novel, “Swann’s Way”. I think we may have chosen our name as a nod to this, although we spelt our name differently, as we didn’t want people to think that we were all about the book.

After the release of a critically acclaimed album, The Fugitive Kind, Rick and I became restless, and decided we wanted to take a different musical direction. We weren’t inspired by Swans Way any more. We bought our own studio gear and Rick learned to programme drum machines and synths etc and we came up with a glam/pop/electro/ kind of sound which seemed quite unique to us at the time. We were into larger than life imagery and big slogans: - “Energy Breeds Energy” , “Deconstruct the bad vibes” and many more. I think we felt we were on a bit of a mission, we were very much into the idea of spreading peace and love! We used to describe our sound and imagery as a mix of the REAL the SURREAL and the FANTASTIC. We needed a name that encompassed all this so we chose Scarlet Fantastic! Rick used to make a joke and say it was the colour of my lipstick!

MW: How did Swans Way and Scarlet Fantastic compare and contrast?

MKDM: I think there were similarities in the sense that we were out on our own, doing our own thing, writing songs from the heart, but sound wise there were definite differences as Swans Way had a very organic sound and Scarlet Fantastic was more electro. Lyrics were a very important part of both projects.

MW: Tell me about Duran Duran...

MKDM: Rick and I were in our first band Playthings before Swans Way. Duran Duran used to say that we were the other best band in Birmingham apart from themselves. Birmingham back in the '80s was a very close knit scene, everyone knew everyone. We toured with Duran Duran as they had their first hit “Planet Earth”. I was with Simon sound checking for a gig at Aston Uni when they received the news that “Planet Earth” had charted. Simon was a big, friendly, bouncy ex-drama student, always the flirt too!! Jon Taylor was the one who was always perceived as the cool one (I guess he was initially a little shy). My mum had a cup of tea with him once and said: “what a lovely boy he is!” . Nick Rhodes was the one who people would sometimes say had a tendency to be somewhat of a poseur, but I think he was genuinely into quite diverse and left field art projects etc. Andy Taylor the guitarist was the most down to earth, a salt of the earth Northern lad and Roger Taylor the drummer just always looked incredibly cool!!

MW: …careless memories of BBC Radio 1?

MKDM: I used to love doing Radio one sessions, going to the big studios in Maida Vale and then getting all excited when the sessions would air. Swans Way played live several times on Radio One sessions but I can’t remember whose show we were on. Janice Long was a great supporter of ours along with her producer Mike Hawkes.

MW: ...TV appearances?

MKDM: I think Top Of The Pops and The Tube were always my faves. Both shows were iconic for their time. I miss them both, and sadly there seems nothing like them today. The Tube made several really interesting films of Swans Way and Scarlet Fantastic ; it’s so great that those time were captured on celluloid and can now be see on YouTube all these years on!

MW: Maggie, tell me about your new album Reverie...

MKDM : Well Mark, I called my new album Reverie as I felt the word describes the sound. Reverie is released on Dirtbag Baby Records and it’s distributed by Right Track through Universal. It’s a gentle, dreamy alt-folk album. A journalist recently described it as ethereal folk. It’s a very song based album. I wanted the emphasis to be on my voice and my words. I had an idea for the overall sound and it was a joy to work with my husband and musical partner on it, Mark Leif Kahal, he produced it and played most of the instruments on it too. We really went for clarity and an uncluttered sound. The songs were very much influenced by dreams and nature. There are many similar themes to the original Scarlet Fantastic from 30 years ago but the sound on this new album is very different. It’s more in keeping with my previous album Union which was by Maggie and Martin, a collaboration I did with Marc Almond’s keyboard player.

MW: OK, let’s talk books...

MKDM: The most recent book I read was written by my friend Clayton Littlewood, “Dirty White Boy”. It’s about a shop he had on Old Compton St., and the daily goings on with all the Soho locals. It’s hysterical. It’s a real fun read and it’s in a diary form as Clayton started off by blogging but ended up turning it into a novel. I love his observations of people and places, he’s so insightful and so funny!

My next read will be a re-read, “Tender is the night”, by Scott Fitzgerald. It’s been on my mind often lately and definitely needs a revisit. I love the time it’s set in and I’ve been enjoying a lot of artists from this period recently too. I have also just bought “Testimony” by Robbie Robertson; I can’t wait to to get tucked into this! I’m a huge fan of his and the whole period with all his contemporaries, some legends. It’s meant to be a brilliant book.

MW: Which newspapers can’t you live without?

MKDM: I read The Guardian and The London Evening Standard. Simon Jenkins is one of my favourite journalists. On world news, I’m a big Christiane Amanpour fan.

MW: What are the best and worst aspects of social media?

MKDM: The best aspects are being able to spread the news about my work and to connect and reconnect with people/old friends/new friends/like minded people etc. I enjoy learning about new projects and hearing reactions to world situations etc. I feel the whole “community” aspect of it can be a positive thing. The worst aspects are the cruelty and bullying that can occur, especially amongst teens. I think people can also waste way too much time on social media and forget about/neglect real life. I do know that it does help socially isolated people and lonely people which is a very positive thing.

MW: List your Top 10 favourite EIGHTIES albums...

MKDM:

1 Joshua Tree - U2 (1987) 2 This is The Sea - Waterboys (1985) 3 Faith - George Michael (1987) 4 Kick - INXS (1987) 5 Purple Rain - Prince (1984) 6 Let’s Dance - Bowie (1983) 7 Sign o’ the Times - Prince (1987) 8 The Lion and the Cobra - Sinead O'Connor (1987) 9 Fisherman's Blues - The Waterboys (1988) 10 Hounds of Love - Kate Bush (1985)

Each album I’ve listed here reminds me of a very specific time in my life and a very specific feeling evoked when listening to the music. My life’s journey has been accompanied by some very poignant soundtracks. I spent a very special time in South Africa with my father before relocating to Dublin which was full of magic. Throughout my African experience then onto my Dublin experience, before, during and after, The Joshua Tree held a very special kind of magic for me as did the top 5 albums I’ve listed, all of them in fact! Very hard trying to pick the favourite. All sensational and played an important part in my life, helped me through a few things and celebrated with me too!

MW: Which BOWIE song is your favourite? How did you feel on hearing the sad news of his death?

MKDM: Mark - I was devastated when I heard of his death. It’s so difficult trying to pick one favourite song, I have many but one which never fails to move me is “Wild is the Wind”.

MW: You live in Eastbourne. What do you enjoy doing along the South Coast?

MKDM: I love the nature here. I walk and cycle often and spend a lot of time by the sea. I’m enjoying painting again. We have a fantastic modern art museum here, affiliated with the Tate, so I’m often there. We have some great record shops and cafes and some amazing restaurants too (I’m a real foodie!!). I often hop over to St. Leonards, Hastings or Brighton. London isn’t far either. I travel a lot around the South East as there is always a lots going on. Music, art shows etc. I have my own studio so I record a lot of stuff here too.

MW: … plans for 2017?

MKDM: I have a song “Heartbreak House” on Hifi Sean’s album Hifi Sean Ft. The video for the song will be released shortly. I filmed it in St Leonards, it’s turned out to be a rather neo-Gothic affair! Sean is ex-Soup Dragons, his album is doing very well, his track with Crystal Waters has just gone into the Top 40. There are some interesting artists on the album, Yoko Ono, Fred B52’s, David Mc Almont and many many more. As well as being a part of that I’m writing new material and I’m also painting a series of still lifes in oils. You can keep up with me on my Facebook musician pages, Maggie K de Monde, Scarlet Fantastic and Swans Way. There is also a website www.scarlet-fantastic.co.uk

© Mark Watkins / February 2017