#welovethisplace

[mchouseorgfarm]

❤Organic Oranges & Mandarins!♥️Its harvesting time!♥️Want to try? Book with us and join this legacy!❤ #mchouse #mcguesthouse #mchousefarm #mchouseorgfruits #organicfarm #orgfruits #orgoranges#oranges #localprodutcs #harvesting #airbnblifestyle #airbnblove #airbnbsuperhost #thisismyhappyplace #welovethisplace #welovewhatwedo https://www.instagram.com/p/B5-K9FABkbs/?igshid=1qx8gfg5on44n

[ilovefola]

Our trip to @ygfarmersmarket #WeLoveThisPlace 🐶 🐾 🥦🥑🍓🍎🍠🥔🥬🥝🥥🍋🍐🥩🥓🍳🧀 #Hollywood #iLoveFOLA #FortLauderdale (at Yellow Green Farmers Market) https://www.instagram.com/p/Bx7-NzfgCPV/?igshid=1gkuse0v2hhws

[cleanandfitmama]

We finished the corn maze yesterday and to our dismay, the Apple store was closed 😩 so today we made a trip just for an #appleciderslushie and we are delivering one to @dianezortman at work! #yum #delicious #connerprairie #welovethisplace (at The Apple Store at Conner Prairie) https://www.instagram.com/p/BpDD1AJnGQR/?utm_source=ig_tumblr_share&igshid=xibb1hi8ox0n

[aerialfitness]

There’s always time for a little circus. @sunnymushroom17 @springspreserve #circus #circuslife #playground #springspreserve #lasvegas #welovethisplace (at Springs Preserve)

[thenigerbend]

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A post shared by David Spetka (@drspetka)

The road to our beloved beach house. La calle para nuestra querida casa de mar. #ElSalvadorable #ElSalvador🇸🇻 #treelinedstreets #tunneloftrees #welovethisplace #lastdaysofvacation (at Amatecampo Beach House Amazing Real Estate in El Salvador)

[jiggskc]

@dinthaifung with @anabanana1011 #welovethisplace #blackfriday (at Din Tai Fung South Coast Plaza 鼎泰豐)

[zoomvacations]

One of our palace rooms in Jaipur, India. Much more incredible in person. #WeLoveThisPlace (at Rambagh Palace)

[my-fave-places]

Dinner Anyone? #Repost 📸 👌@dolcifirmeshoes at @ristorantegrottapalazzese #italy #faveplaces #myfaveplaces #welovethisplace (at Ristorante Hotel Grotta Palazzese)

[najadst4]

When your co-worker supports your habit... #Clutch #WeLoveThisPlace #OurNextFieldTrip #WineClub #WineLover

[mchouseorgfarm]

❤☀What a lovely day, isn't it?!🌸☀❤ Almond flowers are already blossom! Just another perfect day at Mchouse!❤ Have a nice weekend & Join this legacy!😍 #mchouse #mchouseorgfarm #mchousegarden #garden #almondflowers #blossom flowers #perfectdays #winterseason #winter #nature #naturehouse #naturefarm #airbnblife #airbnblove #airbnblifestyle #airbnbsuperhost #airbnbfun #thisismyhappyplace #welovethisplace https://www.instagram.com/p/B7bJ4GAB7D8/?igshid=n7tvj7dki2a8

[mrswoffy]

Happy Fathers Day Chad!! #pearlandfoodies #welovethisplace #fishcitygrill (at Fish City Grill Pearland)

[tsgnorthwestarkansas]

We ❤️ Bentonville! Sharing some of our favorite things to do and and tips on how to LIVE. LOVE. LOCAL. #visitbentonville #bentonvillear #scouted #scoutisoutnwa #tsgnwarkansas #nwarkansas #northwestarkansas #arkansas #welovethisplace #bentonvillesquare #welcometobentonville #downtownbentonville (at The Walmart Museum)

[jeramymobley]

Coca-Cola returns to the airwaves to support America’s heroes

Coca-Cola, a multi-winner of the World Branding Awards, saluted America’s heroes – both military service members and healthcare workers on the front lines of the coronavirus pandemic – during the Memorial Day weekend broadcast of the Coca-Cola 600 NASCAR race in Charlotte, NC.

The brand aired a 30-second ad titled “For Everyone” during the 24 May telecast. Jaideep Kibe, VP for the Coca-Cola trademark in North America, said the creative “showcases the optimism and togetherness that are hallmarks of our brand at a time when Americans need positivity the most and honours the countless acts of selflessness, kindness and courage demonstrated by millions across the country.”

“For Everyone” is a localised, English-language version of a Spanish-language spot (“Por Todos”) from Mercado McCann in Argentina Coke released this month in Latin America and Spain. KO:OP, Coca-Cola North America’s in-house creative agency, managed the edit.

The ad premiered on Sunday during NASCAR’s spectator-free return at Darlington Raceway, ending Coke’s seven-week hiatus from the airwaves, and aired once again during the Darlington 500 ahead of the weekend’s race.

“The return of NASCAR, even without spectators and fans in attendance, is an important milestone as we navigate the impacts COVID-19 has had and continues to have, on everyday life,” said John Mount, VP, Sports Marketing and Region Assets, Coca-Cola North America.

“Whilst we can’t physically be together and the stands may be empty this weekend, NASCAR’s return allows fans, friends and family to come together in a different way, in the safety of their own home, to cheer on their favourite drivers with their favourite food and a Coke.”

Coca-Cola also used the Coca-Cola 600 – a Memorial Day tradition – to continue its longstanding support of the US military with a US$500k/£409k donation to the United Services Organisation (USO) and the American Red Cross in honour of the frontline heroes in the fight against COVID-19.

COVID-19 has challenged Coca-Cola – and countless other brands – to retune their marketing strategies and adapt in real-time. In the initial phase of the outbreak, when uncertainty and fear are paramount, most markets paused all advertising and redeployed funds to support local community relief programmes and promote public health messaging.

Mount said the pandemic has challenged Coca-Cola to rethink its sports and entertainment sponsorship assets, too. “We’ve taken a step back and looked at our portfolio of assets to see how we could evolve them in a way that could continue to inspire moments of uplift and aid COVID-19 relief in the communities we serve,” he explained.

For example, Coca-Cola has launched #WeLoveThisPlace, a new social campaign encouraging Americans to support their favourite local restaurants. FOX is integrating campaign messaging in its NASCAR coverage, inviting viewers to share which restaurants they love and miss the most using the #WeLoveThisPlace hashtag and tagging @cocacola.

With the majority of the world sheltering at home, Coca-Cola is redirecting media spending to where it can be most effective, driving messages through digital channels and supporting the growth of e-commerce.

“This has demonstrated the ability of our global organisation to be flexible and quickly pivot toward a new, very different reality no one could have imagined at the beginning of this year,” said Manolo Arroyo, chief marketing officer and president, Asia Pacific group. “The speed at which these teams have adapted 2020 plans based on the radical shifts we’ve seen in shopping behaviour is remarkable.”

The Coca-Cola system, including The Coca-Cola Foundation, is pledging more than US$100m/£81.8m to support COVID-19 relief efforts in communities around the world.

The article Coca-Cola returns to the airwaves to support America’s heroes appeared first on World Branding Forum.

[emersonloves]

Making new friends at one of our favorite places to stay! 🥰 — — — #boardwalk #boardwalkresort #disneyboardwalkresort #disneyboardwalkvillas #disneyboardwalk #waltdisneyworld #waltdisney #wdw #travelingwithkids #dvc #dvcmember #disneyvacationclub #disneyvacationclubmember #welovedisney #disneytrip #resortlife #familytrip #familytravels #vacation #memories #memoriesforlife #floridavacation #makingfriends #welovethisplace #ontheboardwalk #downbythesea #letthekidsplay #fastfriends #loveofdisney #emersonlovesdisney (at Disney's Boardwalk Resort) https://www.instagram.com/p/B5Iw7T5gnR3/?igshid=3noq5e96rd1v

[glenmenlow]

Coca-cola Company announces a new partnership with Uber Eats

Coca-Cola, Uber Eats partner to provide up to 5 million meal to Feeding America

Americans can simultaneously support their favourite restaurants and feed the hungry through a new partnership between The Coca-Cola Company and Uber Eats.

Through 28 June, for every order placed via the Uber Eats app from a participating restaurant, Feeding America will receive a donation to provide one meal to someone in need, with the goal of providing up to 5 million meals.

According to Feeding America – the nation’s largest domestic hunger-relief organisation –the widespread effects of the COVID-19 pandemic will disproportionately impact people already at risk of hunger.

Based on the organisation’s research, the crisis could result in an estimated additional 17.1 million people experiencing food insecurity this year, an increase of 46% in the US. Additionally, Feeding America estimates that child hunger could reach an all-time high this year, increasing from 11.2 million to 18 million in the US.

“The five million meals we hope to provide in partnership with Uber Eats will not only meet a critical need by feeding Americans at risk of hunger — but each delivery order also helps to support the many people who work in the restaurant industry as they weather the storm of the COVID-19 pandemic,” said Melissa Fahs, Vice President, Foodservice Digital Commerce, Coca-Cola North America.

Coca-Cola and Uber Eats are encouraging people nationwide to show support for local and national favourites by using #welovethisplace on social media.

“We are grateful for the ongoing support of The Coca-Cola Company and Uber Eats – before and during this pandemic,” said Casey Marsh, Chief Development Officer, Feeding America. “We rely on corporate partners and individual supporters to help provide meals to people who struggle to put food on their tables, and the need for food assistance has never been greater.”

Both Coca-Cola and Uber Eats are partners of Feeding America and have been supporting the organisation during the pandemic through cause marketing and monetary, product and service donations. As a proud supporter of Feeding America for nearly a year, Uber announced in April that it was partnering with the Feeding America nationwide network of food banks to deliver meals to people who need them most, including the homebound elderly, families and more.

In addition, The Coca-Cola Foundation, the philanthropic arm of The Coca-Cola Company, granted US$5m/£4.01m to Feeding America in March.

“As the effects of the pandemic continue and millions of Americans struggle to access their next meal, we’re proud to partner with Coca-Cola and Feeding America to offer relief to some of the hardest-hit populations,” said Julia Paige, Director of Social Impact at Uber.

“Since the beginning of our relationship with Feeding America, we’ve donated enough for 10 million meals, and now we’re taking it one step further and calling on eaters to help us give an additional 5 million meals with Coca-Cola. We’re at a moment when the collective actions of many have the potential to impact millions of lives through the simple act of sharing a meal.”

The article Coca-cola Company announces a new partnership with Uber Eats appeared first on World Branding Forum.

from WordPress https://glenmenlow.wordpress.com/2020/06/23/coca-cola-company-announces-a-new-partnership-with-uber-eats/ via IFTTT

[joejstrickl]

Coca-Cola returns to the airwaves to support America’s heroes

Coca-Cola, a multi-winner of the World Branding Awards, saluted America’s heroes – both military service members and healthcare workers on the front lines of the coronavirus pandemic – during the Memorial Day weekend broadcast of the Coca-Cola 600 NASCAR race in Charlotte, NC.

The brand aired a 30-second ad titled “For Everyone” during the 24 May telecast. Jaideep Kibe, VP for the Coca-Cola trademark in North America, said the creative “showcases the optimism and togetherness that are hallmarks of our brand at a time when Americans need positivity the most and honours the countless acts of selflessness, kindness and courage demonstrated by millions across the country.”

“For Everyone” is a localised, English-language version of a Spanish-language spot (“Por Todos”) from Mercado McCann in Argentina Coke released this month in Latin America and Spain. KO:OP, Coca-Cola North America’s in-house creative agency, managed the edit.

The ad premiered on Sunday during NASCAR’s spectator-free return at Darlington Raceway, ending Coke’s seven-week hiatus from the airwaves, and aired once again during the Darlington 500 ahead of the weekend’s race.

“The return of NASCAR, even without spectators and fans in attendance, is an important milestone as we navigate the impacts COVID-19 has had and continues to have, on everyday life,” said John Mount, VP, Sports Marketing and Region Assets, Coca-Cola North America.

“Whilst we can’t physically be together and the stands may be empty this weekend, NASCAR’s return allows fans, friends and family to come together in a different way, in the safety of their own home, to cheer on their favourite drivers with their favourite food and a Coke.”

Coca-Cola also used the Coca-Cola 600 – a Memorial Day tradition – to continue its longstanding support of the US military with a US$500k/£409k donation to the United Services Organisation (USO) and the American Red Cross in honour of the frontline heroes in the fight against COVID-19.

COVID-19 has challenged Coca-Cola – and countless other brands – to retune their marketing strategies and adapt in real-time. In the initial phase of the outbreak, when uncertainty and fear are paramount, most markets paused all advertising and redeployed funds to support local community relief programmes and promote public health messaging.

Mount said the pandemic has challenged Coca-Cola to rethink its sports and entertainment sponsorship assets, too. “We’ve taken a step back and looked at our portfolio of assets to see how we could evolve them in a way that could continue to inspire moments of uplift and aid COVID-19 relief in the communities we serve,” he explained.

For example, Coca-Cola has launched #WeLoveThisPlace, a new social campaign encouraging Americans to support their favourite local restaurants. FOX is integrating campaign messaging in its NASCAR coverage, inviting viewers to share which restaurants they love and miss the most using the #WeLoveThisPlace hashtag and tagging @cocacola.

With the majority of the world sheltering at home, Coca-Cola is redirecting media spending to where it can be most effective, driving messages through digital channels and supporting the growth of e-commerce.

“This has demonstrated the ability of our global organisation to be flexible and quickly pivot toward a new, very different reality no one could have imagined at the beginning of this year,” said Manolo Arroyo, chief marketing officer and president, Asia Pacific group. “The speed at which these teams have adapted 2020 plans based on the radical shifts we’ve seen in shopping behaviour is remarkable.”

The Coca-Cola system, including The Coca-Cola Foundation, is pledging more than US$100m/£81.8m to support COVID-19 relief efforts in communities around the world.

The article Coca-Cola returns to the airwaves to support America’s heroes appeared first on World Branding Forum.