#whisky promoter in india

[spiritsrituals]

whisky promoter in india

whisky promoter in india, the amber nectar, continues to dominate the palate in India. It is the preferred pout and the most enjoyed Spirit in the country. As elsewhere, even though Gin is gaining a lot of attention, but Whisky continues to be on top of the game.

The last 18 months have been dominated by Covid situation, impacting all F&B in India, including spirits. The Covid situation now seems in control; across the country except states of Maharashtra ( Mumbai ) & Kerala, where the numbers are still a challenge.New Delhi & NCR is well paced with Positivity ratio being less than 1 %. Vaccination rates have come down, but numbers are still high across most states.Hills Stations and Tourism spots are witnessing massive crowds thus endangering the covid climate once again.Medical Community & the Govt are preparing for the impending third wave, which is being predicted either in Oct or even Dec.Growth in Real Estate industry on premium housing. Growth witnessed in people buying houses in the hills. Large offices opening with 50% employees. Global brands are still WFH till Oct 2021, at this stage. There is reduced movement in High energy Zones like Bars, Night Life, Premium Dining, etc.. Wedding beginning to pick up with smaller guest lists of 50 -150. There is also  a defined movement towards most affluence Indians looking at moving overseas – Dubai, Australia, Canada and UK being favourite

The F&B Environment in India is an upswing, as cities and states continue to open up.

Hotels and F&B Outlets have opened with 50% capacity. Bars have also opened but not witnessing large number of guests – Less than 30%. Over 35% outlets in premium dining may not open again, as perestimate at stage. Outlets are offering as much 33% discount on dining, with an average cheque US$20.00 per head. Most stand alone F&B Outlets are witnessing 40%-60% average footfalls, from 2019.Malls are witnessing 50%-60% footfalls but not much conversion in sales. Higher base of customers in local markets & for weekly shopping. There is a good response to fast food & Indian snacks – up by over 60%. Pizza is the most ordered fast food, followed by Burgers and then Indian Samosa. Full meals are being ordered at least twice a week by over 20% households, average US$ 80 per order. Huge growth in cloud kitchens & home delivery services. Growth in Indian regional cuisines & local chefs. There is also high growth in Indian Home chefs & home-made condiments. Hotels are offering Premium food Hampers with multiple cuisines, at over 40% discount from pre Covid rates.Most people who could not afford Hotels, are now enjoying hotel foods delivered at home, at 40%-50% lesser price. Hotels like The Taj Hotels are opening food trucks to cater to quality fast foods. Large Growth in health foods, spices & condiments. There is also large growth in home Cocktail Mixes, Tonic Water & Mixers. Home catering is picking up well, with packaged & designed hampers. There is definitive growth in premium alcohol & spirits. Growth in Healthy Dining & Premium Foods. Most Trends are here to stay – Health & Healthy Foods. Home Bars & entertainment at home – High Possibility of revival

All Things Beverage

Retail sales are at all time high with shops recording over 200% growth in the last few months. Hotels &Stand alone Bars are doingmodest business, less than 30%, but high opportunity in the next 6 months. The Duty Free is at an all-time low, but looking to ramp up in 12 months with international travel picking up again.Home Drinking – Starts on Tuesday & weekends are looking more “food oriented”. Over 20 flavours of mixers are on offer across premium outlets. Cigars are gaining ground with more smokers buying in India. Gin & Whisky top as Spirits of Choice. Rum & Tequila are on limited offer. Vodka picks up every so often often based on crowd. Bar displays – In Vogue. Movements towards Premiumization of Spirits. Whisky – Top of the Value Chain. New guidelines on Communication of Beverage Brands. Digital gains prominence, though physical event will start again by Sept 2021

New Trends

The above points can be used as an input on going ahead with all areas.The consumer profile remains the same though there may be changes in their thinking. New Excise Policy in New Delhi – Encouraging, will lead to higher sales. New Excise Policy in Gurugram – Expected in 2 months. High end retail being planned across key markets in India. Higher focus of new Investors on catering to home services, fresh foods, fruits & condiments than bars. Investors are keen on low investments cloud kitchens, than investing in outlets in premium bars in “loud” locations. Move towards backing promising Mixologists / Chefs to offer & create own brand of Cocktail F&B Outlets / Outlets. Investors keen on creating home grown F&B Brands seeing the success of othere. Home chefs looking at small outlets & investors.

Social Trends

New Bars coming up in Goa & smaller towns

Neighbourhood bars may be the new trend in 2022

Beam Suntory join’s Diageo & Pernod Ricard on top

Reduced rate of footfalls in Bars in Malls – Needs to be studied

Most younger people are relocating out of large towns, which is impacting office operations, such large companies / brands are looking at moving out of CBDs

******

SLL also feels that these are current trends and things may change in the next 12 – 18 months

It is imperative to adopt the new learning’s, refresh the product offering & launch again in India.

The new marketing activity will need to start afresh & all old work may need to be updated

SLL will start afresh, with redefined leanings and the new environment in Beverages & Bars

Based on our joint plan on moving ahead, SLL is ready to launch any Marketing & Market Development  exercise for Paragraph, UK in India

Whisky production has evolved in the last few years, in India. As per a Spokesperson of Paul John Distillery, “Changes are being seen and felt across, all Indian whisky has been changing on all points over the last few years. As consumers become more aware, and with more international brands now available, Indian Whiskies discovered the need to hold their own against global products and have striven to do so with success. New technology and innovations have been introduced across the board, including innovative packaging, better testing in accordance with global norms and information available on the labels as per FSSAI implementation in the country. More and more whiskies are using high quality Indian malt spirit along with grain-based ENA or even pure malts and Single Malts, all of which require not only resources and innovation but also need much stricter Quality Assurance processes.

Indian whisky (IMFL) historically has been made from molasses-based ENA blended with flavours due to the high availability of the by-product in our country. Over time, consumers have developed a taste for grain based and malt based whiskies and as such, the core DNA of most Indian whiskies has changed from cane based to grain based. The economy segment across India still dominates the volume of alcohol consumption. Having said that, we have observed that with the improvement in standard of living coupled with the awareness, exposure and evolving preferences will certainly redefine the Indian consumption pattern.

Though according to Mr. ThiruvikramNikam, Joint Managing Director of Amrut Whiskies,“The process of whisky production is more or less standard across the globe. However, there has been a massive change in the technology leading to improvements in the quality of the products while being environment conscious. Styling is an ongoing change that reflects the trend to connect in different ways with the customers.Though the basic production process remains the same but there is an increasing use of Grain Alcohol in Whisky making in India instead of Molasses Alcohol.  Also increasing blending with Indian Malt spirit alongwith Scotch Malts.

The key factor in terms of production norms is sustainability and quality assurance. This includes the ability to consistently source high quality raw and packing materials as well as establish and maintain control on the factory floor to ensure consistent quality is provided. Based on one’s experience, these factors vary from one company to another. General key factors revolve around the raw materials, fermentation time, pot stills, casks etc., to produce quality new make spirit and by extension a great malt whisky.

Today’s Indian consumer is much more globally aware. They are highly exposed to global/international products and therefore are constantly and actively seeking out new and exciting options. Alcoholic beverages are now more acceptable, and the urban consumer specially is more educated and prefers to shop in large format stores where he can explore a wider range of options.The data reveals that there is a surge in sales of premium products which only goes to show that consumer exposure and preferences have evolved to enjoy better character and profile of whisky, rum or brandy. Also, the fact that availability and consumption of variety of brands from across the globe is an indication of the evolving consumer pattern. According to Sanjeev Banga, President, RadicoKhaitan, a leading Indian Company, “The Indian consumer has evolved a lot in the past few years and if fairly knowledgeable. They are seeking better quality products and willing to experiment and try newer blends.

There are new trends being witnessed in consumer behaviour as well. Product innovation and premiumisation are the key and bodes well for the future of Whisky in India. The Indian consumer demands high quality both in product and packaging, while still seeking value. MOTs and Modern trade outlets that allow consumers to enjoy a personal shopping experience will continue to grow, in turn encouraging consumers to explore multiple brands in addition to their brand of choice, their preferences may change based on occasion as well.

Consumers are showing keenness to enjoy quality products. Seeing this change, companies are gearing up to move towards premium segment of supply. In terms of marketing, the virtual whisky releases and tastings are here to stay for a while. The pandemic has made that aspect of brand building and storytelling possible with the consumer.Pandemic has resulted in more home consumption, upgradation to premium brands and taboos relating to alcohol consumption are coming down.   More and more consumers are now drinking to enjoy and celebrate rather than to get drunk.

So what are the new consumer consumption patterns in India.! According to a Spokesperson from Paul John Distillery, “ The biggest change has been the acceptability of alcoholic beverages as just another beverage and their entry into the urban households. Today, it is quite acceptable to offer a guest a drink at home. This has allowed for consumption patterns to shift from a drinking session to sessions with friends and family where alcohol may also be served.The consumers today are much more evolved due to their exposure to more options. They know their tastes and are not afraid to experiment. This change is observed across all age groups, but mostly at the prestige and above price points.The consumers are becoming creators in their own right. While enjoying their whisky in the traditional way, they are also engaging in putting together easy-to-make cocktails that can give their favorite whisky a new dimension.According to Sanjeev Banga, “ There is increasing acceptance of the fact that India today is producing World Class Whiskies be it Blended or Single Malts.  The Indian consumer now takes pride in the consuming Indian products and the craze for imported brands in gradually coming down.

There have been changing consumer preferences towards Whisky Styles, Regions, Countries, Palate as well. The biggest change is the move towards authentic, malt-based whiskies. As they experiment with various styles of whiskies, the consumers are developing sophisticated palates which allow for more variety in styles and finishes. Going forward, special finish whiskies will grow in size as they offer the consumer something over and above the standard fare. Though according to Mr. ThiruvikramNikam, Joint Managing Director of Amrut Whiskies, “Indian are known to like smoky whiskies (in varying range of intensity) and we have also observed that people take great liking towards having whiskies from across the globe. The consumers are wide ranging. They are new and evolved, young and older. They offer a mixture of opinions and views that brands are out to seek.More and more people are now drinking to enjoy the moment, be it with family, friends or in celebration of an occasion.

Indian are appreciating&enjoying their whiskies, more than ever before. Every consumer has his own way of enjoying a Whisky. Overall, however, we can say that consumers enjoy whiskies as they are, with less emphasis on flavoured mixers.People are enjoying their whiskies the way they like it and that is how it should be. Having said that, for a malt enthusiast, it is an exploration and normally they enjoy it neat or with a splash of water.Along with premium product offerings the resultant packaging has also improved tremendously and now you can get world class Indian products in packaging similar to international brands.

One of the key factors has been the change in packaging. Brads including Amorim Top Series, Portugal and Bruni Glass, Italy besides Wade Ceramics, England are offering world class solutions to the Indian spirit industry. Packaging has definitely changed over time. FSSAI and global packing norms have been key drivers in this change, consumers have also actively encouraged this change due to the growing urge to know what they are buying. Detailed information on labels, innovative designs that catch the eye and emphasise the quality of the liquid etc are specially noticed with regard to premium categories. According to ThiruvikramNikam, “Today brands are using the packaging to convey the uniqueness of their produce and enlighten the consumers to read and make a choice.

So after all this does Age continue to be a huge factor with Indian consumers. According to Paul John, “ Age is definitely a factor but more for the manufacturer than the consumer. With the much higher efficacy of maturation in the subcontinent, a whisky aged for 3 years here displays similar maturity to whiskies aged 8-12 years in colder climates like Scotland. The correct ageing of whisky is very important for manufacturers to get the product right. The consumer relates more with the experience of the finished product. Global malts are also slowly moving away from making age statements in acknowledgement of this fact, It is an undisputable fact that ageing of whisky is imperative to relish and enjoy it. Age plays an essential role in shaping up the whisky. However, the length of ageing depends and varies from place to place. Consumers now know better to look beyond the age and enjoy the whisky on its merit.

Though RadicoKhaitan, the makers of Rampur Single Malt Indian Whisky avers, Sanjeev Banga President, states, “ We strongly believe Age is just a number.  Specially in Indian weather conditions where malt maturation is 3 to 4 times faster than Scotland.  What is important is the taste of the whisky on the palate and not the Age.  More and more consumers, specially for Single Malts are now aware of the fact that Single Malts coming from new world may not carry any Age Statement but are at par, if not better than number of brands that carry age statements.

Trade Channels

The pandemic has virtually wiped out the on-premise channel. This has made the off/retail channel much more important than it previously was.In India, trade and channels vary from state to state based on state government policies. Now retailers are offering consumers a retail experience unlike before. Yes, very much so. The threat of the pandemic has made people wary on close quarter engagements and gathering. While social distancing is the norm, a lot of the consumer outreach program has taken stream virtually offering a unique solution and opportunities for brand building and marketing.Online and Home delivery are the new norms.  Though still at a nascent stage in India but growing everyday.

Brand Marketing & Consumer Outreach

With the decimation of on-premise channels, it is no longer possible to allow consumers to experience new products or to pair food and drink for a new experience. In store marketing options are also highly limited. Thus marketing and consumer outreach has moved from the physical world to mass and virtual media where consumers share their experiences and build communities around brands. Since advertising is still not legally allowed for the industry in India, this means that consumer outreach is primarily based on word of mouth on social platforms today.

Digital marketing and social media are the new buzz words and their influence will keep growing in future

A Toast to the Future

Whisky accounts for nearly 70% of all spirit sales in the country. It is. While a lot of the categories in India are being shaken up and are creating a lot of buzz and activity, whisky is the dominant category in India and will remain to be for the foreseeable future.This is not likely to change in the immediate future. Though Gin as a category is growing at a very rapid pace, but on a very small base. Whisky will continue to flourish in India, however the next few years look tough for Made-In-India whiskies due to changing govt. policies. While we have already achieved parity or surpassed most global brands in terms of quality and packaging, the statutory and regulatory environment in India is highly skewed against domestic spirits. Global brands already have a massive advantage with fixed annual market costs in most states, as well as lower % taxes at the local level. They are also able to get around the Indian laws prohibiting advertising by running their global campaigns online. With the govt. mulling reduction of import customs duties, the disadvantage for Indian products will only increase.I’ll respond to this from Amrut’s perspective, we are adored for our innovation and unprecedented releases of single malt expressions like Herald, Naarangi, Spectrum …, continuing this trend we will soon be going to release first of its kind expressions in India and the globe. According to Sanjeev Banga, President, RadicoKhaitan, a leading Indian Company, “ As they say, best is yet to come. There is increasing premiumisation in the Whisky space and more producers are entering the Indian Single Malt category.  The future looks very promising for Indian Whiskies not only in India but globally.  India has so much to offer to the world in terms of its unique and innovative products.

[sgiandubh]

Keepers of the Quaich

This time, we're going to look at things a bit differently and this could very well be my most speculative post ever. So be it: it is a risk I am taking and warning you about from the get go.

The only thing Mordor understood about the next October 4 event organized by the US Chapter of The Keepers of the Quaich is something that probably gave them collective relief: S is not going to be with C on her birthday. Not together. Not on the same continent. Shut up, shippers, you are stupid.

As usually, Mordor takes things at a very primitive face value, without bothering for context. But they always focused on the lewd side of the story, not on its deep ramifications, of which there are many. Anything that denies S's halfwit manwhore image upsets them greatly.

The Scottish society of The Keepers of the Quaich is not one of those old, steeped in tradition clubs, but it is damn selective. It only dates back to 1988, which is almost five minutes ago, for Europe (and especially the UK) and is deeply rooted in Highlands' lore, celebrating excellence in whisky trade and promotion worldwide. General facts about it have already been discussed elsewhere, but with a bias and little to no context. Also, really LOL at Mordor's idiocy to think that was a fan promotion event and go ballistic for the members-only and by invitation access to it.

Membership is by co-opting and with a five-year proven performance history only (ten years, if you step up to Master level). You need not one, but two recommendations, which makes it harder to join than a Masonic lodge or the Rotary Club (and I know what I am saying, heh). That S could actively seek to be inducted, rather sooner than later, is pretty much clear, as he could use the network it readily provides, along with the prestige:

(Sourced at: https://www.diffordsguide.com/encyclopedia/341/people/keepers-of-the-quaich)

I first had a look at the list of its International Chapters and it is interesting to notice Muslim countries as Turkey or the Emirates each having their own chapter, which clearly tells me it's all about luxury and more specifically, luxury hospitality business, in that case. If inducted after the customary five years' wait, S could also make good use of the German chapter's (a market that proved to be very problematic for him) network, along with the Nordics and Netherlands, if he would think about cleverly expanding his trade in the EU. Last but not least, I would keep an eye on Brazil and India (along with the more predictable South Africa and Australia), because he already has a solid fanbase in the first one and well, Asia is always interesting, when it comes to alcohol business.

I did not really bother with the list of the Patrons, which spells a good and prestigious sliver of Debrett's Peerage's Scottish section. But I also looked at the list of the Management Committee, who does all the hands-on dealings and is directly responsible for the induction ceremony of new members. Aside from representatives of Diageo and Pernod Ricard (giants of the alcohol business world), a familiar name popped right at the bottom of the page:

Annabel Meikle, Director of The Keepers of the Quaich and as such, directly involved in the management of its activities (and probably also in all the underground shenanigans leading to the induction of new members, too). A great contact to have in your rolodex, judging by her public CV on LinkedIn:

Glenmorangie (also a member of the Keepers) - keep that reference under your sleeve, we are going to need it soon :).

Could she be related to...

I am leaving this without an answer, because I don't know and I will always refuse to go data mining for anything, but that sure as hell is not a common surname, as Smith or Martin!

At any rate, Mrs. Meikle is also (along with the Duke of Argyll, the current Keepers Grand Master) a member of The Scottish Committee of something very, very prestigious: The Worshipful Company of Distillers (https://www.distillers.org.uk/), based in London and founded in 1638, by Royal Charter (for “Body Politique and corporate” to govern the “Trade Arte and Mystery of Distillers of London” - how I love history, people!) granted by Charles I, a Stuart (of course). I am speculating and having visions of Livery status and Freedom of the City, followed by Knighthood for S (no bong needed, this particular narrative writes itself and believe it or not, it's not entirely without logic). And it is my strict constitutional right to be a poetic coo about it - that guy is smarter than we thought and I would curate that contact to death if I were him (but I am not, I am just a benevolent and intrigued observer, as you all know). Back to Earth from these optimistic conjectures, I will keep a tab on it, as I dutifully took note that one of their current interests is tequila:

Onwards to the US. We can have a fair idea of October 4th event just by looking at one of their few press releases on the occasion of the Chapter's launch gala, on September 25 2019, in New York (https://www.distilledspirits.org/wp-content/uploads/2019/10/KOTQUSA-Release-10.04.19.pdf - with quotes selected by me):

Moët Hennessy. Another reference to keep under our sleeve, for it will be soon very relevant. So yes, what has been speculated by Miss Marple is partially true: more business than aristocratic. But this is only if we do not consider as American aristocratic the venue of the next event. The Metropolitan Club is a very East Coast, WASP old money and (well, technically yes) Republican (but not MAGA Republican and this, to me, is very important for some reason) organization:

That was the state of play on Friday, folks, and I was already excited to share my optimistic findings with you. And then, C went to Paris and more dots started to speculatively connect. Bare with me for this long passegiata, I think it's worth it.

It was particularly important that C would be seen in a very friendly-casual pose with Delphine Arnault, out of all the other people attending that event. Not because Arnault is currently the big boss of Dior and Loewe (as I already explained here: https://www.tumblr.com/sgiandubh/729801825900953600/city-of-lights?source=share). And not only because C suddenly seems very interested to renew and expand her fashion days' old network. But also, because, as I already said, Delphine Arnault is also the daughter of her father and in France, business and family are always closely entwined. Always.

The French luxury market is roughly split between two behemoth players: Bernard Arnault (LVMH Moët Hennessy • Louis Vuitton S.A) and Antoine Pinault (Kering, ex- Pinault-Printemps- Redoute). These people and their businesses are number 1 and 2, respectively, on the global market. And out of these two, the only one very interested in the alcohol business is Arnault (Pinault does not deal in this sector).

So I took a look at his very diverse alcohol and spirits brand portfolio (25 references - https://www.lvmh.com/houses/wines-spirits/): rhum, brandy, champagne, tequila, wines (Argentina and even China). Two Scottish whisky brands: first Ardberg (the graceful peat from Islay). And - oh, hello, Mrs. Meikle - Glenmorangie, acquired by Arnault in 2004, after a bitter battle with Pernod Ricard (https://www.nytimes.com/2004/10/21/business/world-business-briefing-europe-france-scotch-maker-acquired.html):

Back at Mrs. Meikle's CV - hers was a pivotal role in the post-acquisition reshuffle, as part of LVMH:

Coincidence? I think not.

And then also a bourbon reference. Woodinville (based in the state of Washington, USA) with a pitch that made me grin again like the Cheshire Cat:

Sounds familiar? Rings a bell? See a pattern? You should: no, it's not S in disguise, but it could be SS in a couple of years, if S decided to sell it for a hefty profit.

But I was also interested in what is missing from this catalogue.

NO GIN.

Who knows? Maybe these French people could be enticed? In that case (and remember: I am SPECULATING), it would have to be a brand with a proven track record. You see, Arnault is famous for always buying only brands with a proven history and proven recognition (Tasting Alliance, anyone? LOL). Up until now and as is, FMN is just a pet project and a virtual endeavor. Nothing more and we shall see. But that little wild Scottish gin which could win hearts and already an award in Frisco is something completely different.

Now, then. You connect the dots. You draw your own conclusions. I see something very intriguing here and, as I already told you, the business underground situation is completely different from the bland façade.

You see, this is not about papers or checking a pulse or awkwardly grabbing a fist on some stairs. This is show me the money time. This is all about finding unexpected connections, at a very high level and on a very narrow niche.

So you think S and C can't stand each other anymore?

Humbug. They have each other's back from Day 1. And more. Ship on, ladies. Whatever clownery these days might bring, I know what I know. And by now, you should start asking yourselves the real questions, not if Waldo is with Carmen Sandiego (we KNOW), nor if they were online at the same time or not. I mean, that's cute: but to be honest, I think we're past that... uh... waypoint?

Next on my list is that Lallybroch trademark thing. This is the most complex one and I will take my time. I may speculate, but never without a logical base. And I always take these things very seriously.

Keepers of the Quaich, indeed. :)

[maximumwobblerbanditdonut]

Sam Heughan, who plays Jamie Fraser in Outlander, has opened up about possibly turning his hand to Bollywood. Are you sure the character's form will have a special bond?😏

SH will learn to sing and dance to perform with PeeCee (preciouspriyanka) in a Hindi film. Although Indian actors have lip-syncing singers for that. Dancing is not Sam's best skill. I don't think PeeCee has seen SH dance before.

With his feet flat, he struggles to get a bit of a rhythm 😂 but Pee Cee could carry out a Hindi movie with her husband Nick Jonas, he was a supporting actor in Love Again, and they would convince better as a couple.

Are you sure you want to make a Bollywood film in Hindi to act or to sell your booze 🥃 at the end, whisky has been the favourite spirit of India. Whisky salesman’s role would be most successful🤫

I knew something would go through SH's mind the moment Richard Madden landed in India to promote 'Citadel' with Priyanka Chopra. Sam copied Richard's style in his promo. Richard was asked if he would be interested in doing a Bollywood film, expressing his interest; it would be interesting to see him show off his skills on the big screen in India, after all, Bollywood makes more films than Hollywood.

However, SH's situation is quite different. The ulterior motive of Priyanka's friendship is based on interest. India is the largest consumer of Scotch whisky🥃 in the world. They use one another and have become friends. SH’s friendship relationships are based on interest or profit. The popular adage says…” There ain't no such thing as a free lunch".

I can’t imagine Priyanka promoting Sam's Whisky 🥃 in India. She has to take care of her husband's involvement (Villa One Tequila), But Sam thinks being associated with her name helps. On the other hand, SONA became SH's favourite restaurant in New York. Why? Because He likes to drink Indian spicy margaritas? 😜

[a2zdrinks]

Explore A Variety Of Unique Drinks By Shopping Online In The UK

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Find new and exciting drinks from the comfort of your sofa

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You will get overwhelmed by the choices available in these general merchants by scrolling through them quickly. Then, you can compare the prices, check the reviews, and decide where to buy stuff without moving an inch from your place. You can load your virtual shopping cart with a great variety of drinks to fit every mood or occasion with just a few clicks.

FAQ

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A: You can explore a variety of unique drinks including craft beers, artisanal spirits, speciality wines, and exotic soft drinks by shopping online in the UK.

Q: Are there any popular UK-based online stores where I can purchase unique drinks?

A: Yes, there are several popular online stores in the UK that offer a wide selection of unique drinks, such as Beer Hawk, Master of Malt, The Whisky Exchange, and Borough Wines.

Q: Can I find limited edition or rare drinks for purchase online in the UK?

A: Absolutely! Many online retailers in the UK specialise in offering limited edition, rare, and hard-to-find drinks, allowing you to discover unique beverages that may not be available in local shops.

Final Words

With that consideration, now, in the United Kingdom, you can easily shop online for different and new drinks you want to taste in different gin flavors, boutique craft beers, or maybe some exquisite teas. The online marketplace is full of infinite opportunities for teasing your palate.

By opening up to other possibilities and exploring online shopping options for drinks, one can start on a taste adventure without ever leaving home. Fully embrace the convenience and choice that comes with online shopping in the UK, and make sure you top up your stocks with an extensive range of individual drinks that could tempt you.

[alcoholicbeveragesmarket]

IMFL Market Analysis, Growth and Key Players

The Indian Made Foreign Liquor (IMFL) Market is a dynamic and integral part of India's alcoholic beverage industry. This segment encompasses a diverse range of spirits produced domestically, drawing inspiration from foreign distillation techniques and recipes. The IMFL Market has witnessed substantial growth in recent years, fueled by changing consumer preferences, rising disposable incomes, and an expanding urban population. Let's delve into the key aspects of the IMFL Market, exploring its prominent companies and the factors driving its growth.

Overview of the IMFL Market:

The IMFL Market includes various types of liquors such as whiskey, rum, brandy, vodka, and gin. These beverages are crafted within India, incorporating both indigenous and foreign influences to create distinctive flavor profiles. Unlike country liquor, which is typically produced and consumed locally, IMFL represents a more sophisticated and diverse category catering to a broad consumer base.

IMFL in Focus: Indian Made Foreign Liquor

Within the Spirits Market, IMFL refers to a category of liquors produced in India but influenced by foreign distillation methods. This segment includes various types of spirits, each with its own characteristics:

Whiskey: Known for its diverse styles, including single malt, blended, and grain whiskey, offering a range of flavors from smoky to sweet.

Rum: Embracing sweetness and often featuring spiced variations, Indian rum brings its own flair to the global rum scene.

Brandy: Crafted from fermented fruit juices, Indian brandy offers a fruity and often smoother alternative to its international counterparts.

Vodka: Prized for its neutrality, Indian vodka is versatile and serves as a base for a wide range of cocktails.

Gin: Exhibiting herbal and botanical notes, Indian gin has gained popularity as consumers explore craft and artisanal options.

Key Players in the IMFL Market

Several companies play a pivotal role in shaping the IMFL segment and contributing to the overall growth of the Spirits Market:

United Spirits Limited (USL): As one of the largest spirits companies in India, USL boasts an extensive portfolio that includes iconic brands like McDowell's No. 1, Royal Challenge, and Signature.

Radico Khaitan Limited: Known for its flagship brand, Rampur Indian Single Malt Whisky, Radico Khaitan has made a mark in the premium spirits segment.

Diageo India: A subsidiary of the global beverage giant Diageo, Diageo India has a strong presence with brands like Johnnie Walker, Black & White, and VAT 69.

Sazerac Company: While based in the United States, Sazerac has made significant inroads into the Indian market with its acquisition of Radico Khaitan's stake in their joint venture.

Factors Driving Growth in the IMFL Market:

Changing Consumer Preferences: The evolving tastes and preferences of consumers, especially among the younger demographic, are driving the demand for diverse and premium IMFL products.

Rising Disposable Incomes: Increasing disposable incomes, particularly in urban areas, enable consumers to explore and invest in higher-priced and premium IMFL offerings.

Marketing and Innovation: Intensive marketing strategies and innovative product launches by key players contribute to the overall growth of the IMFL Market. Brands often engage in promotional activities and introduce new variants to capture consumer attention.

Urbanization and Lifestyle Changes: The urbanization trend, coupled with changing lifestyles, has led to a shift in drinking patterns. Consumers are seeking more sophisticated and curated drinking experiences, contributing to the popularity of IMFL products.

Challenges and Future Outlook:

While the IMFL Industry continues to thrive, it faces challenges such as regulatory constraints, changing government policies, and increasing health consciousness among consumers. However, with a focus on innovation, responsible marketing, and catering to evolving consumer preferences, the IMFL Market is poised for sustained growth.

In conclusion, the IMFL Market in India is a vibrant and evolving landscape, with leading companies shaping the industry's trajectory. As consumers embrace diverse and premium choices, the IMFL segment remains a key player in the country's dynamic alcoholic beverage market.

[growvita]

INCORPORATING MALT INTO GROWVITA

Traditionally recognized for its pivotal role in brewing beer and whisky, malt, derived from germinated cereal grains, has found a new vocation in agriculture. Its versatility lies in its composition, enriched with enzymes, vitamins, minerals, and other bioactive compounds essential for plant growth.

GrowVita, a Malt drink mix, Malt based drinks, Nutrition and health drink in India for kids, incorporates malt as one of its key components to increase the nutritions and taste of the drink. Malt, derived from germinated cereal grains like barley or wheat, brings a multitude of beneficial properties that significantly contribute to the efficacy of GrowVita.

More than just a beverage, GrowVita symbolises a commitment to wellness. It's a testament to the brand's dedication to providing consumers with a convenient yet meaningful way to supplement their nutritional intake.

Incorporating Malt in Health Drinks:

Nutritional Content: Malt extract, derived from grains like barley or wheat, is rich in carbohydrates, vitamins (such as B vitamins), minerals (including calcium, magnesium, and iron), and antioxidants. These nutrients could be advantageous in fortifying a health drink, providing a natural source of essential elements beneficial for overall health.

Energy Source: Malt extract contains complex carbohydrates and sugars, offering a natural energy boost. When included in a health drink, it could serve as a healthier alternative to processed sugars, providing sustained energy release without the rapid spike and crash associated with refined sugars.

Digestive Health: Malt extract contains enzymes that could aid digestion. These enzymes, including amylase, can help break down carbohydrates, potentially supporting digestive processes and promoting gut health when included in a health drink formulation.

Antioxidant Properties: Malt contains antioxidants that may help combat oxidative stress and reduce inflammation. Incorporating these antioxidants into a health drink could offer potential health benefits by supporting the body's defense against free radicals.

Flavor and Texture: Malt extract often contributes a unique flavor profile, adding depth and richness to beverages. Its distinct taste might enhance the overall taste profile of a health drink, making it more palatable to consumers.

Potential Nutrient Boost: Malt extract can serve as a supplementary nutrient source in health drinks, enriching the beverage with essential vitamins and minerals that contribute to overall well-being.

The envisioned health drink fortified with GrowVita stands as a testament to cutting-edge nutritional science converging with consumer wellness demands. By harnessing the inherent properties of malt and the synergistic blend within GrowVita, this beverage aspires to offer a holistic approach to health, aiming not only for taste but also for nutritional fortification and well-being.

For more information about: Malt based drinks Please visit at https://growvita.in/

[blogkartco]

Sipping Elegance: Rockford Whisky Price in Delhi

Hello friends, Welcome to our website, liquortheka.com, friends! In today’s topic, we will talk about Sipping Elegance: Rockford Whisky Price in Delhi.

I want to assure you that you have finally reached our site. I want to tell you that you read our article properly. In this article, we told you Sipping Elegance: Rockford Whisky Price in Delhi.When it comes to the world of fine spirits, whisky holds a special place in the hearts of connoisseurs. For those in Delhi who appreciate the rich and robust flavors of a well-aged whisky, Rockford Whisky is a name that stands out. This premium Indian whisky has been captivating palates with its exceptional quality and distinctive taste. In this article, we’ll explore the price of Rockford Whisky in Delhi and what makes it a preferred choice among whisky enthusiasts.

Rockford Whisky is known for its commitment to quality and craftsmanship. It’s carefully distilled and aged to perfection, resulting in a smooth, mellow taste that is loved by many. In Delhi, this remarkable whisky is available in various sizes, catering to different preferences and occasions. The prices, of course, may vary based on the bottle size.

The price of Rockford Whisky in Delhi typically ranges from INR 600 to INR 1,200 for the 750ml bottle, depending on the retail store and any ongoing promotions or discounts. For those looking for a smaller option, the 375ml bottle is available at approximately INR 300 to INR 600. As with any alcoholic beverage, it’s important to note that prices may fluctuate, and it’s always a good idea to check with local liquor stores for the most up-to-date pricing.

What sets Rockford Whisky apart is its balance of flavors, offering a harmonious blend of sweetness and warmth with a hint of smokiness. It’s a versatile choice, suitable for sipping neat, on the rocks, or in your favorite whisky cocktails.

Whether you’re celebrating a special occasion or simply unwinding after a long day, Rockford Whisky is a fine choice. Its competitive pricing in Delhi makes it accessible to a wide range of whisky enthusiasts, from seasoned aficionados to those just starting their journey into the world of whisky.

In conclusion, Rockford Whisky in Delhi offers both quality and affordability, making it a standout option in the Indian whisky market. Its rich, well-balanced flavors make it a preferred choice for those who appreciate a well-crafted whisky. So, the next time you’re in Delhi and seeking a delightful whisky experience, consider raising a glass of Rockford Whisky and savoring the flavors of this exceptional Indian spirit.

Read Also: Rockford Whisky Price in India 2023 Teachers Whisky Price in India 2023 Royal Green Price in India 2023 Imperial Blue Price in India 2023 Royal Stag Price in India 2023 Royal Stag Whisky: India’s Beloved Choice Imperial Blue Whisky: A Perfect Blend of Tradition and Craftsmanship Royal Green Whisky: A Legacy of Distinction Teachers Whisky: A Timeless Legacy

[regard-luxury]

Cuban Cigars Bolivar Belicoso Fino, Cohiba Siglo Iv, Cuaba

If you want the actual factor, you're going to need to pay for it. At an public sale in London in 2014, plenty of 50 Cuban cigars from 1992 went for $41,463 USD. The Partagás name is utilized in twin cases; in Cuba for Habanos SA, the Cuban state-owned tobacco firm; the opposite, containing no Cuban tobacco, is produced in the cuban cigars Dominican Republic for General Cigar Company. The Partagás Serie D No. 4is the most well-liked cigar made in Cuba and retails for about 174 Cuban Convertible Pesos per field of 25, or about $7 USD per cigar. For these considering buying Cuban cigars, here is a starter equipment about why a lot fuss has been made in the past.

Not that the Cubans, who have a Socialist economic system, have a lot of disposable income. The average wage is about $687 a month, though Cubans don’t should cuban cigars pay for well being care or education and pay no property or service taxes. Sautter Cigars is London’s main retailer of Cuban cigars.

Check out Cigar Aficionado's newsletters, bringing you out latest ratings & evaluations, cigar news and our information to the great life. They are available in all places, despite the very fact that at a excessive worth. But my learning about cigars hasn't stopped through the years. For occasion, in 1974, I lastly went to Cuba where I ended up in a long assembly with Castro.

At the Chedi's cigar library, visitors can settle within the lounge and pair a cigar with a glass of whisky or rum. "Cigars have to be conserved at a temperature of about 17 levels Celsius and sixty five to 70 per cent humidity," Török explains. "If you leave a cigar out on a table for a couple of days, it will dry out and lose its flavour."

And do you have to get thirsty, this guide also includes a guide for a way finest to pair Cuban cigars with Cuban rums. Something else that units these cigars aside from different cigars around the world is the truth that they are made utilizing solely Cuban tobacco. Many people who smoke don't notice that nearly all other cigars are made from a mix of varied forms of tobacco. This isn't bad in itself, and lots of people who smoke find the blend of assorted types of tobacco quite appealing. However, a hardcore smoker realizes that the strongest, most genuine smoke always comes from a Cuban cigar and only a Cuban cigar. It ought to be famous that smoking one of these cigars should not be accomplished lightheartedly.

Finally, it should be noted, the costs under are solely relevant to the German market. Each distributor sets the value of cigars out there it sells and wholesale taxes will vary from country to country. It seems quite likely that in countries with higher taxes, the percentage of increases shall be radically totally different than what they are going to be in Germany. Nicotine substitute cuban cigars products, or nicotine replacement remedy , deliver measured doses of nicotine into the body, which helps to relieve the cravings and withdrawal symptoms often felt by folks attempting to quit smoking. Strong and consistent proof exhibits that NRT might help folks give up smoking cigarettes . Limited analysis has been accomplished to determine the usefulness of NRT for people who smoke cigars.

Some of these immigrants had been the identical Cubans who had fled to Nicaragua from Cuba after the Cuban Revolution. Further growth was spurred within the Dominican Republic, which has over time turn into the biggest premium exporter of cigars globally. Honduras lags behind its neighbors in cigar manufacturing due to sub-par infrastructure, issues controlling the unfold of blue mould, and repeated giant climate phenomena. Cubatabaco and Habanos SA (held equally by the Cuban state and Altadis, a Spanish-based non-public concern) do all of the work referring to Cuban cigars, including manufacture, high quality control, promotion and distribution, and export.

Outlook’ is India’s most vibrant weekly information journal with critically and globally acclaimed print and digital editions. Reading aloud was an enormous success, and the role of lector started to appear in factories all throughout Havana. When Cuban cigar staff began to immigrate to Key West and Tampa within the late 1800s, they introduced the tradition of the lector with them. Your private information will be used to support your experience throughout this web site, to handle access to your account, and for other purposes described in our privacy policy.

[scotianostra]

November 18th 1870 saw what has become known as the Surgeons' Hall Riot.

This is a follow on from last weeks post regarding Sophia Jex-Blake and her friend Edith Pechey, the first to female students to be admitted to study at The University of Edinburgh.

I'd just like to get another wee story out of the way before I get on to the main one, strictly speaking these were not the first women to study medicine, the first was called Margaret Ann Bulkley- but she has a remarkable story, the University and the medical fraternity knew Miss Bulkley as a man called James Barry. Born in Cork, Ireland Barry's entire adult life was lived as a man, Barry was named Margaret Ann Bulkley at birth and was known as female in childhood. Barry lived as a man in both public and private life, at least in part in order to be accepted as a university student and pursue a career as a surgeon, with Barry's birth sex only becoming known to the public and to military colleagues after death through autopsy.

Barry had risen to the rank of Inspector General in the British army the second highest medical office, she not only improved conditions for wounded soldiers, but also the conditions of the native inhabitants, and performed the first recorded cesarean section in Africa. Her birth sex only become known to the public and to military colleagues after death through autopsy, she lived as a man for over 6 decades. I will post a link afterwards about her/hm.

Back to Jex-Blake and Pechey.  After these two made history by being accepted their numbers were added to over the year, Isabel Thorne, Matilda Chaplin, Helen Evans, Mary Anderson, and Emily Bovell joined them, they are now known as The Edinburgh Seven.

From the time the first two women matriculated they had been facing consistent opposition. They had people shouting at them in the streets, had to arrange to attend different lectures at the extra-mural medical college and in October 1870 they were denied permission to ‘walk the wards’ of the Infirmary. This was a decision apparently made to protect them, because the sights and illnesses in the hospital made it a place that would be too much for a faint-hearted woman to bear. The Edinburgh Seven had faced opposition every step of the way but it all culminated in the Surgeons’ Hall Riot, which would later be remembered as a turning point not just for their case but for women’s education as a whole. It all started when they were making their way to Surgeons Hall for their anatomy exam.

When the women were approaching Surgeon’s Hall they were met with a crowd of several hundred people – the majority of which were onlookers – that was big enough to stop traffic for an hour. Their male peers, several of whom were drunk and holding whisky bottles, were gathered outside shouting verbal abuse at them, throwing rubbish at them and blocking their entrance. When they were eventually ushered in by janitors and sympathetic peers they were able to get to the exam hall. However the exam was once again disrupted by the students releasing the Royal College’s pet sheep at the time ‘Poor’ Mallie into the room. After the exam the women were escorted home by a group of sympathetic Irish students who were given the name the ‘Irish Brigade’. By this point they were already covered in mud but they were also hostilely met by more screaming and mud throwing as they left the building. Not only did the women have to endure the riot itself but in January 1871 Sophia Jex-Blake had to go to court to defend herself in a defamation case filed by Mr Craig – the student she identified as being the leader of the riot. A student who interestingly was Professor Robert Christison’s classroom assistant, who was a known opponent of the Edinburgh Seven and this supported the theory that some members of faculty were in support of the riot. Mr Craig won the trial, but he was only awarded one farthing of the thousand he initially requested. This resulted in the trial being considered a silent victory for the women, the kind of covert support which was still so rare at the time. The Surgeons’ Hall Riot was an appalling event but its shocking nature was exactly what made it such an instrumental point in the women’s fight for change. The riot gained a lot of media coverage, and a particularly notable article was that written in The Scotsman which urged “all…men…to come forward and express… their detestation of the proceedings which have characterised and dishonoured the opposition to ladies pursuing the study of medicine in Edinburgh.” Although the event was a mere culmination of the abuse and opposition they had been facing for over a year, it was able to showcase the magnitude of injustice these women were facing.In 2015 a plaque to commemorate the Edinburgh Seven as part of the Historic Scotland Scheme – and under the recommendation of one of our tutors, Jo Spiller – was put up outside Surgeons’ Hall on Nicholson Street. The plaque hangs where the Edinburgh Seven where once thrown with mud and prevented from entering an anatomy exam, and where now hundreds of female medical students walk on their way to their classes. Even though the women made it through their three year course the law disallowed them from graduating or becoming doctors. 

Some of you are no doubt interested in what became of The Edinburgh Seven:

Sophia Jex-Blake had a bitter struggle, which divided the faculty and ended with her suing the University unsuccessfully in the Court of Session, she moved to Berne to qualify.

In 1889, however, largely as a result of her struggles, an Act of Parliament sanctioned degrees for women. She was one of the first female doctors in the UK. A leading campaigner for medical education for women, she was later involved in founding two medical schools for women: one in London (at a time when no other medical schools were training women) and one in Edinburgh, where she also started a women's hospital.

Edith Pechey proved her academic ability by achieving the top grade in the Chemistry exam in her first year of study, the women's abilities meant nothing, In 1873 the women had to give up the struggle to graduate at Edinburgh. One of Edith's next steps was writing to the College of Physicians in Ireland to ask them to let her take exams leading to a license in midwifery. Edith worked for a time at the Birmingham and Midland Hospital for Women then she went to the University of Bern, passed her medical exams in German at the end of January 1877 and was awarded an MD with a thesis 'Upon the constitutional causes of uterine catarrh'. Just at that time the Irish college decided to licence women doctors, and Edith passed their exams in Dublin in May

.During the next six years Edith practised medicine in Leeds, involving herself in women's health education and lecturing on a number of medical topics, including nursing. Partly in reaction to the exclusion of women by the International Medical Congress she set up the Medical Women's Federation of England and in 1882 was elected president.

Edith then spent more than 20 years in India as a senior doctor at a women's hospital and was involved in a range of social causes, following which she and her husband returned to England in 1905 and she was soon involved in the suffrage movement.

Isobel Thorne won first prize in an anatomy examination and was one of the women who re-grouped at the London School of Medicine for Women. Her diplomatic temperament meant she was a more acceptable honorary secretary on the executive (although she never actually qualified in medicine) than Sophia Jex-Blake whose nomination had threatened to stir up controversy. Thorne gave up her own ambition to be a doctor in order to commit herself to helping the school run smoothly; to become more solidly established.

An exemplary Victorian Thorne's dedication to duty and service was a precursor for the more violent campaigns of the suffragettes to achieve full enfranchisement for women.

Isabel travelled through China during the Talping Rebellion.  She became convinced of the need for women to have female doctors for themselves and their children, especially women ln China and India.   When the family returned to England in 1868 she started midwifery training at the Ladies Medical College, London, later describing the teaching there as inadequate.

Matilda Chaplin gained high honours in anatomy and surgery at the extramural examinations held in 1870 and 1871 at Surgeon's Hall, before a judgment in 1872 finally prohibited women students.

She also studied medicine in London and Paris and during her studies Matilda maintained connection with Edinburgh, attending some of the classes open to her there.

In 1873 Matilda obtained a certificate in midwifery from the London Obstetrics Society, the only medical qualification then obtainable by women in England, and shortly afterwards She then travelled to Japan with her husband, where she opened a school for midwives and was an author of anthropological studies. In 1879 Matilda gained the degree of M.D. at Paris, and presented as her thesis the result of her Japanese studies. She then became a licentiate of the King and Queen's College of Physicians in Ireland, and, although the only female candidate, came out first in the examination. In 1880 she lived in London, chiefly studying diseases of the eye at the Royal Free Hospital.

Helen Evan got married and did not complete her studies but her link with Edinburgh continued and she remained friends with Sophia Jex-Blake. Helen was active in promoting the care of women by women doctors. She also took a keen interest in education being "one of the first lady members of St. Andrews School Board, a position she held for 15 years". In addition to this she was a member of the council for St Leonards School for girls (now co-ed).

in 1876 her husband Alexander died suddenly from a heart attack leaving her with three children and she was unable to return to study.

When Sophia Jex-Blake began the process of founding another medical school for women in Edinburgh, Helen, with others, formed an executive committee to find suitable premises.

In 1900 and 1901 along with Miss Du Pre, Helen was a vice president of the committee of the Edinburgh Hospital and Dispensary for Women and Children, the hospital in Whitehouse Loan and the dispensary in Torphichen Place.

Mary Anderson in 1879 she received her medical doctorate from the Faculté de médecine de Paris, where she wrote her thesis on mitral stenosis and its higher frequency in women than in men. She became a senior physician at the New Hospital for Women, Marylebone. That's about all I could find on her.

Emily Bovell moved to Paris to continue her studies, when it was no longer possible to continue at Edinburgh, and eventually qualified as a doctor in Paris in 1877. The subject of her medical thesis was "Congestive Phenomena following Epileptic and Hystero-epilectic Fits"

She and her husband (physician William Allen Sturge) set up practice together in Wimpole Street, London,  and Emily renewed her relationship with Queen's College, lecturing on physiology and hygiene, and running ambulance classes for ladies.

In recognition of her contribution to the medical profession, in 1880 Emily was nominated by the French Government for the "Officier d'Academie", an award very rarely conferred upon women.

The University of Edinburgh tried to right the wrongs of the past by awarding a posthumous MBChB on Saturday 6th July last year (2019). Seven present day women students accepted the degrees in their honour, as seen in the publicity pic. More on that here https://www.ed.ac.uk/edit-magazine/supplements/representing-the-edinburgh-seven

And you can read about James Barry/Margaret Ann Bulkley below. https://hekint.org/2020/04/03/a-surgeon-and-a-gentleman-the-life-of-james-barry/

[liquorland11]

Wine Shop near me, now not a difficult task you can find it easily. If you are finding best wine shop then Liquorland is the best option for you. Liquorland is the world’s famous countries finest wine and spirit promoters for SAB Miller India for all their brands like best Beer brands, Best Beer, Best Wine, Best Red Wine, Scotch brands, Whisky brands, Heineken Beer, Bira Beer. To find the nearest total wine & more Liquor shop in your area and give an order. 

[greatdrams]

The GreatDrams Review of 2019

let’s begin

Welcome to The GreatDrams Review of 2019, a time for me to have a swift light hearted reflection of the year that was and my personal highlights of the year.

Well what a year it has been; Boris Johnson became Prime Minister – and royally wasted everyone’s time and energy, Brexit is still a thing and is still polluting our lives on an hourly basis, my beloved Liverpool FC won the Champions League and only narrowly lost out on the Premiership – something I hope they can rectify this year, our boy Archie has continued to grow into a fantastically energetic boy who loves being awake early and not giving us a break from his Duracell-like energy levels, our village – Poynton – flooded again which was quite disconcerting and the world, of course, is even more fractured than it was last year.

Crazy to even start reflecting on most of the above, but thankfully I only need to reflect on GreatDrams, and of course what’s been going on in whisky. 

I say it every year, but this year has been amongst my busiest;

270,000 + GreatDrams readers this year

94k followers across social media and email

8,960 (approx) samples of our products given out at events to thirsty whisky drinkers

1,825 bottles of GreatDrams limited edition Scotch whisky sold to our awesome customers

1,510 articles now on GreatDrams (including a load scheduled for future publishing)

133 hours airborne on planes to presentations and meetings (that’s over five and a half actual days in the air…)

90 hours on trains to meetings (that’s nearly 4 full days spend on trains…)

87 events including Makers Markets and Pub in the Park promoting and selling the GreatDrams independently bottled whiskies

46 trains to meetings in London

32 flights to distilleries and meetings in six countries (India, Scotland, Ireland, Spain, USA and China)

18 distilleries visited across Scotland, Ireland, India, Kentucky

11 casks bought for our independent bottling programme

15 events attended (lower than usual due to hectic consulting schedule and family life)

5 whisky shows and festivals attended

4 publications written for including Whisky Magazine and Drinks International

4 award wins – Double Gold Star for our Girvan 11 Year Old at the Great Taste Awards 2019, Gold Star for our Craigellachie 11 Year Old at the Great Taste Awards 2019, Drinks Producer of the Year at the Cheshire Food & Drink Awards and Best Online Spirits Resource (second year in a row)

4 GreatDrams independently bottled whiskies, BenRiach 5 Year Old, Girvan 11 Year Old (which scored 91.5 in the 2020 Whisky Bible), our Christmas 2019 Limited Edition Blended Scotch Whisky and our Glentauchers 10 Year Old, available here

Countless whiskies tried, enjoyed and commented on.

Some particular highlights

Meeting so many really passionate whisky drinkers at the events we have been doing with our own independently bottled whiskies, hearing such great feedback and seeing the bottles fly off the shelves – our Christmas limited edition especially as it sold out before we even got to the 10th November! 

Getting to visit India and Delhi for the first time – a place that can only be described as ‘synchronised chaos’

Visiting Kentucky again, albeit briefly (one day!) was superb

Visiting China twice in twelve weeks was quite intense… I know Shanghai surprisingly well now

Spending time with so many icons of the whisky world including, but not limited to Dr. Bill Lumsden, Richard Patterson, John McCheyne, Fraser Campbell, Stephanie Macleod, Ewan Gunn, Stephen Rankin, Billy Leighton and Brian Nation

In whisky I was fortunate to try some incredible whiskies (in the order in which I remembered them or tried them, not preference);

Bushmills Distillery Exclusive 2019 Whistler Indian whisky concepts Boutique-y Ardmore 19 Year Old Riverset Rye Blue Note Bourbon Aberfeldy 21 Year Old Madeira Aberfeldy 16 Year Old Madeira Aberfeldy 28 Year Old Exceptional Cask Royal Brackla 16 Year Old Aultmore 12 Year Old Aultmore 21 Year Old Aultmore 22 Year Old Exceptional Cask Yoichi Japanese Single Malt Dewar’s Double Double 21 Year Old Dewar’s Double Double 27 Year Old Dewar’s Double Double 32 Year Old James E Pepper 1776 Rye Forest Whisky Blend 001 Forest Whisky Private Cask 001 Ailsa Bay 1.2 Wolfburn Aurora Dewar’s Caribbean Smooth Aberfeldy 20 Year Old Self Fill Silkie Irish Whiskey Johnnie Walker Black Label Aberfeldy 17 Year Old BYO Jura Seven Wood Whisky Works 29 Year Old Glaswegian Single Grain Whisky Works 10 Year Old King of Trees Pure Scot The Glenlivet Triple Cask Rare Cask Craigellachie 21 Year Old Hotel Arran 10 Year Old NEW Glen Moray 21 Year Old Glen Moray Rhum Agricole Jameson 18 Year Old NEW Midleton Barry Crockett Legacy Aberfeldy 20 Year Old Exceptional Cask Lakes Whiskymakers Edition #1 Lagavulin 10 Year Old Kininvie Works – Experiment 001 Kininvie Works – Experiment 002 Kininvie Works – Experiment 003 The Balvenie Tun 1509 – Batch 6 Peaky Blinders Irish Whiskey Royal Salute Snow Polo Teeling Chinquapin

Along with all these stunning whiskies and a very busy year, we have seen Scotch exports up, volumes up and huge investment into new and expanding distillery operations throughout Scotland and Ireland in particular, with many new distilleries opening up in England too.

2020 looks to be another busy year with many new distilleries having spirit old enough to start releasing their first bottlings after three or more years of patience, and I’m sure a degree of nervous anticipation.

 Thanks for reading, following, liking, Tweeting, Facebooking, Instagramming and tagging GreatDrams across the web this year, I’ve had a blast and it’s been so lovely to help so many GreatDrammers with their whisky choices and to meet a fair few of you at events around the UK over the last twelve months.

 As always, please do send me pics of your whisky exploration, or tag me in festivities so I can share with the wider GreatDrams Network and please also keep sending your feedback, questions and comments to me, I reply to every single email I get sent; Greg@greatdrams.com.

The post The GreatDrams Review of 2019 appeared first on GreatDrams.

from GreatDrams https://ift.tt/36kjHZP Greg

[dailyfruitwine-blog]

Indian Fruit Wine – Exciting And Lots To Celebrate!

Indian Fruit wine is now lower-taxedDominic Rivard, winemaker and wine consultant is the author of The Ultimate Fruit Winemaker’s Guide, this blog and involved in the wine industry as an award-winning commercial winemaker. Passionate about wines, especially of the “non-grape” variety.

The Indian fruit wine lovers have a lot to celebrate this Diwali season. It has been a great year for India and even better for the fruit wine producers in the country. So much wonderful, high-quality fruit is grown in India, it is so nice to see this development happening.

ed, consumption and production is up and quality is increasing quickly. This is all excellent news and constitutes a literal revival of the industry and potentially turning India into a leader of quality fruit wine production.

A lot of investment, the wide-scale promotion has been done by key players in the fruit wine industry which has helped get fruit wines, ciders, and mead to the forefront of consumer’s minds and offering great alternatives to grape wines that do not always pair well with traditional Indian cuisine.

The leap forward we have all witnessed this year is thanks to leaders such as Frizzante, Wildberry, Moonshine Meadery, Nipha Winery and consulting firms such as WinePlanet Consulting India, among many others. The biggest producer of wine in India is presently Maharashtra and more specifically the region around the city of Nashik but this is changing fast. Fruit Winemaker Guide

is now found and produced in most parts of India. From the foothills of the Himalayas where apples and berries grow, in Goa, home of cashew apples to the southern tip of Kerala and Tamil Nadu, a region covered in tropical fruits and of course the mighty coconut. The country is awash with fruit, a lot of it not able to be stored for long or be transported long distances, so its a very good thing to ferment them into quality wines as a way to use the bounty of the country and provide a healthy and delicious alternative to beer or whisky which has been the staple for a long time.

To add to this good news and one of the biggest news stories of the year for producers at least in Maharashtra is the drastic lowering of excise taxes relating to fruit wines, now putting wines made from the fruit on par with their grape cousins.

While wines made from fruits such as mango, Jamun, cashew apple, berries, chikoo (sapota), strawberry and jackfruit and honey were earlier paying 100 percent of the manufacturing cost as excise duty, this has now been almost entirely waived, with the government saying that now, Fruit Winemaker Guide will now have to pay just Rs 1 per bulk liter.

Manufacturing of a 330 ml bottle of fruit wine would previously attract an excise duty of Rs 30 to Rs 40, but now, this has come down to just 33 paise.

To add to this wonderful development, there is a real sense of collaboration in the industry, producers, and suppliers helping each other out to reach the common goal of getting fruit wines, ciders and mead to consumer’s lips. 

An example of this is the three-day workshop on fruit wine and mead making being held this coming month. Workshops on all aspects of production, winery business set up, laboratory procedures, marketing and more will certainly help the attendees, many who will be new wineries in the start-up stage get to the next level.

With all that is going on in the Indian industry, this coming year will see Indian fruit wines, mead and ciders more and more widely enjoyed by a larger population and start seeing these wonderful products outside of the country. 

About the Author

Dominic Rivard, winemaker and wine consultant is the author of The Ultimate Fruit Winemaker’s Guide, this blog and involved in the wine industry as an award-winning commercial winemaker. Passionate about wines, especially of the “non-grape” variety.

[blueweave8]

Japan Whisky Market Industry Trends, Growth, Forecast 2022-2028

A recent study conducted by the strategic consulting and market research firm, BlueWeave Consulting, revealed that the Japan Whisky Market was worth USD 721.8 million in the year 2021. The market is projected to grow at a CAGR of 10.20%, with revenues reaching around USD 1412.6 million by the end of 2028. Japan Whisky Market is booming because of high urbanization, rising disposable income, and increasing demand from young customers. Moreover, the consumption of spirits has surpassed that of beer and wine. Millennia have valued quality, authenticity, and provenance, and are willing to pay more for them. Furthermore, millennia have been known to experiment with their alcoholic beverages, which has resulted in the rise of 'cocktail culture.' This tendency has increased the use of whiskey as a component, moving the Japan whiskey industry forward. Additionally, drinking whiskey in moderation can be beneficial to one's health and lower one's chance of developing cardiac problems as well as the likelihood of developing high or low blood pressure, both of which are increasing demand for whiskey globally throughout the forecast period. However, it is anticipated that restrictions on whiskey production imposed by various governments in various locations may limit the market's expansion.

Japan's Largest Production Facility

Globally growing bars and pubs have promoted the usage of uncommon and foreign alcoholic drinks in professional contexts, like Japanese whisky. The popularity of Happy Hours, which are provided by numerous for-profit eateries, bars, lodging establishments, and breweries that sell alcoholic beverages, is boosting foot traffic. However, the popularity of home bars and interest in mixology is driving the consumption of Japanese whiskey in the residential market. The Asia Pacific is also the biggest market for Japanese whiskey due to the presence of Japan's largest manufacturing plant and significant product penetration in the area. Japanese whisky is especially popular outside of Japan in France, China, the United States, and the Philippines. Previously available only in Japanese restaurants or karaoke bars, product penetration across many verticals has secured market development.

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Growth of Cocktail Culture

People are encouraged to experiment with new alcoholic beverages by the growing popularity of cocktail culture and experimental mixology. Thus, this circumstance is increasing the demand for Japanese whisky. In addition, the introduction of a wide variety of whiskies in Japan and India has drawn consumer attention to the premium spirits made in these countries. The industry is witnessing a rise in the popularity of Japanese whisky among many cultures as a result of rising awareness of various cultural alcoholic beverages. These elements all contribute to the Japan Whisky Market's growth during the anticipated term (2022-2028).

Challenge: Tight Regulations and Expensive Production

Alcohol intake in large quantities can lead to dependence, addiction, and health issues from overconsumption. Governments are concerned about the rise in consumer alcohol addiction. Because of this, several nations have passed stringent regulations and legislation governing the promotion and distribution of these commodities. Additionally, the high cost of creating and storing Scotch whisky prevents the market from growing due to its high price. The negative health effects of alcohol consumption have also had a substantial impact on the market success of scotch whisky. As a result, it is projected that these restrictions will prevent the Japan Whiskey Market from growing.

Segmental Coverage

Japan Whisky Market – By Distribution Channel

Based on the distribution channel, the Japan Whisky Market is segmented into On-Trade and Off-Trade. The off-trade sector has the biggest market share and is expected to maintain its dominance over the projection period. All retail sites such as supermarkets or hypermarkets, wine and spirits shops, and convenience stores are included in the off-trade sales channel. Large retail chains account for the vast majority of whiskey sales. This is attributed to in-store sales campaigns such as price reductions, product sampling, and so on. As a result, the off-trade category accounted for a larger market share and is predicted to maintain its position in the global whiskey market during the forecast period.

Impact of COVID-19 on Japan Whisky Market

Japan's whisky market has been impacted by the economic crisis and lockdown brought on by the COVID-19 outbreak. This came about as a result of the decline in whiskey sales brought on by the global closure of numerous hotels, restaurants, and liquor stores. Due to a 65 percent decrease in international visitor expenditure as well as a drop in exports, the whiskey industry has also experienced a significant decline. Throughout the year, many suppliers also encountered significant resource limitations in their logistical and material supply chains, which had a detrimental effect on their operations. The market, on the other hand, is improving and is probably going to go back to normal as government aid increases. Due to the quickest recovery rates, the market is anticipated to grow throughout the forecast period (2022-2028).

Competitive Landscape

The leading market players in the Japan Whisky Market are Nestle Saudi Arabia LLC, Unilever PLC, Kellogg Company, MARS Saudi Arabia, Al Safi Danone Co Ltd, Aujan Coca-Cola Beverages Company, PepsiCo, Inc, Mondelez Arabia for Trading LLC, and other prominent players. The Japan Whisky Market is highly fragmented with the presence of several manufacturing companies in the country. The market leaders retain their supremacy by spending on research and development, incorporating cutting-edge technology into their goods, and releasing upgraded items for customers. Various tactics, including strategic alliances, agreements, mergers, and partnerships, are used.

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[samuelcarveraccidentman]

IT HAS FOR so long been a country of such unmet potential that the scale of Pakistan’s dereliction towards its people is easily forgotten. Yet on every measure of progress, Pakistanis fare atrociously. More than 20m children are deprived of school. Less than 30% of women are employed. Exports have grown at a fifth of the rate in Bangladesh and India over the past 20 years. And now the ambitions of the new government under Imran Khan, who at least acknowledges his country’s problems (see Briefing), are thwarted by a balance-of-payments crisis. If Mr Khan gets an IMF bail-out, it will be Pakistan’s 22nd. The persistence of poverty and maladministration, and the instability they foster, is a disaster for the world’s sixth-most-populous country. Thanks to its nuclear weapons and plentiful religious zealots, it poses a danger for the world, too.

Many, including Mr Khan, blame venal politicians for Pakistan’s problems. Others argue that Pakistan sits in a uniquely hostile part of the world, between war-torn Afghanistan and implacable India. Both these woes are used to justify the power of the armed forces. Yet the army’s pre-eminence is precisely what lies at the heart of Pakistan’s troubles. The army lords it over civilian politicians. Last year it helped cast out the previous prime minister, Nawaz Sharif, and engineer Mr Khan’s rise (as it once did Mr Sharif’s).



Since the founding of Pakistan in 1947, the army has not just defended state ideology but defined it, in two destructive ways. The country exists to safeguard Islam, not a tolerant, prosperous citizenry. And the army, believing the country to be surrounded by enemies, promotes a doctrine of persecution and paranoia.

The effects are dire. Religiosity has bred an extremism that at times has looked like tearing Pakistan apart. The state backed those who took up arms in the name of Islam. Although they initially waged war on Pakistan’s perceived enemies, before long they began to wreak havoc at home. Some 60,000 Pakistanis have died at the hands of militants, most of whom come under the Tehreek-e-Taliban Pakistan (TTP). The army at last moved against them following an appalling school massacre in 2014. Yet even today it shelters violent groups it finds useful. Some leaders of the Afghan Taliban reside in Quetta. The presumed instigator of a series of attacks in Mumbai in 2008, which killed 174, remains a free man.

Melding religion and state has other costs, including the harsh suppression of local identities—hence long-running insurgencies in Baloch and Pushtun areas. Religious minorities, such as the Ahmadis, are cruelly persecuted. As for the paranoia, the army is no more the state’s glorious guardian than India is the implacable foe. Of the four wars between the two countries, all of which Pakistan lost, India launched only one, in 1971—to put an end to the genocide Pakistan was unleashing in what became Bangladesh. Even if politicking before a coming general election obscures it, development interests India more than picking fights.

The paranoid doctrine helps the armed forces commandeer resources. More money goes to them than on development. Worse, it has bred a habit of geopolitical blackmail: help us financially or we might add to your perils in a very dangerous part of the world. This is at the root of Pakistan’s addiction to aid, despite its prickly nationalism. The latest iteration of this is China’s $60bn investment in roads, railways, power plants and ports, known as the China-Pakistan Economic Corridor (CPEC). The fantasy that, without other transformations, prosperity can be brought in from outside is underscored by CPEC’s transport links. Without an opening to India, they will never fulfil their potential. But the army blocks any rapprochement.

Mr Khan’s government can do much to improve things. It should increase its tax take by clamping down on evasion, give independence to the monetary authority and unify the official and black-market exchange rates. Above all, it should seek to boost competitiveness and integrate Pakistan’s economy with the world’s. All that can raise growth.

Yet the challenge is so much greater. By mid-century, Pakistan’s population will have increased by half. Only sizzling rates of economic growth can guarantee Pakistanis a decent life, and that demands profound change in how the economy works, people are taught and welfare is conceived. Failing so many, in contrast, really will be felt beyond the country’s borders.

Transformation depends on Pakistan doing away with the state’s twin props of religion and paranoia—and with them the army’s power. Mr Khan is not obviously the catalyst for radical change. But he must recognise the problem. He has made a start by standing up to demagogues baying for the death of Asia Bibi, a Christian labourer falsely accused of blasphemy.

However, wholesale reform is beyond the reach of any one individual, including the prime minister. Many politicians, businesspeople, intellectuals, journalists and even whisky-swilling generals would far rather a more secular Pakistan. They should speak out. Yes, for some there are risks, not least to their lives or liberty. But for most—especially if they act together—the elites have nothing to lose but their hypocrisy

[dichenlachmandaily]

Future Shock

In Altered Carbon, Dichen Lachman harnesses her passion to brave a dystopian world.

Dichen Lachman sits behind the front desk in the Palm Springs Art Museum lobby, her eyes loosely shut as a makeup artist dusts gold pigment across her lids. She’s wearing Ugg boots; her hair is tousled. Despite the 6 a.m. call time, she declines a coffee and instead reaches for an old-fashioned doughnut hole. Lachman (whose first name is pronounced Dee-chen) is poised but low-key, nowhere near the fiery intimidator she portrays in her latest project, the Netflix original series Altered Carbon.

The museum is closed today, quiet save for crew chatter and the clang of gown-draped hangers on the stylist’s rolling rack; art hulks off the walls in the shadows of unlit corridors. Following months of stunt work, emotionally taxing scenes, and 16-hour days on set, the stillness is welcome. Lachman spent the summer in Vancouver, British Columbia, where Altered Carbon filmed its first season. Between network events and promotional appearances from São Paulo to Seoul, she’s savoring the post-production time off at home, just being Mom. Mathilda turns 3 in May, and her favorite things are scribbling, Sia music videos, and the family dog, Whisky. Deep love for family is an attribute the 36-year-old actress shares with her character, Rei. Perhaps the only trait they share, she says — that, and a fondness for action.

When it comes to that devotion, Lachman refers to a full-body, teeth-gritting sensation, a compulsion to hug tightly, to fuse, to be together forever. Rei takes the sentiment to an extreme, but Lachman relates. “That whole idea that I’ll just eat it,” she says, in her soft Australian drawl, which she dropped for the role. “Like I say to my daughter sometimes, ‘I just want to eat you up, I love you so much.’ ”

When we catch up by phone after the museum shoot, a few weeks before Altered Carbon’s premiere, she delves deeper into the idea of eating one’s feelings and shares a story about her four-legged childhood friend, a Jack Russell terrier named Singhi.

“When I was leaving Adelaide to pursue acting in Sydney, I found two of her little furs on my jacket,” she recalls. “I didn’t want to throw them away because I felt like that was throwing my dog away. I didn’t want to keep them because I thought I would lose them. So I swallowed the two little dog furs. I imagined they’d be absorbed into my body and we’d kind of be a part of each other.”

“When I was leaving Adelaide to pursue acting in Sydney, I found two of her little furs on my jacket. I didn’t want to throw them away because I felt like that was throwing my dog away.” Dichen Lachman

Lachman had shrugged off the role of Reileen Kawahara when she didn’t hear back from casting for four months. It was an uneventful lead-up. She received sides, sans any contextual clues to the plot, and submitted a self-taped video audition.

Then she got the call.

“What is this?” She’d actually forgotten. “There’s no callback? Do they want to see me again?”

“No,” Lachman’s agent told her. “They just want you to do the role.”

“I subsequently found out Laeta was a fan of Dollhouse [2009–2010] and The 100 [2014], so she was familiar with my work,” the actress says. “This is the biggest show I’ve ever been a part of … I just feel lucky to have been a part of it and humbled watching everyone’s work on the show.” The 10-episode, multimillion-dollar series, which became available for streaming Feb. 2, is one of Netflix’s highest-budgeted undertakings yet.

An adaptation of the 2002 cyberpunk novel by Richard Morgan, the first in his Takeshi Kovacs trilogy, Altered Carbon stars Joel Kinnaman as Kovacs (pronounced Ko-vach), a body-swapping soldier summoned to solve a murder in the year 2384. Human consciousness has been digitized and can be “sleeved” into new bodies, establishing a world in which the rich live forever and reprobates evanesce in the dark, debauched underbelly of society.

“It’s woven in such an intricate fashion, you can’t really say the show is just one thing,” Lachman explains. “It’s a love story. It’s a murder mystery. It’s action packed. There are all of these philosophical ideas, too. You walk away thinking, If I could live forever, would I even want to?”

Lachman portrays Kovacs’ sister, first appearing in episode one as a figment from his past; she gets her big reveal midway through the season. (At the risk of leaking a spoiler, let’s just say Lachman’s grand entrance is badass, evidential of the months pre-production she spent training in Japanese combat.)

Along with Kinnaman, the cast includes James Purefoy as a “re-sleeved” murder victim in search of his own killer; Martha Higareda as a well-meaning cop intent on closing the case; Renée Elise Goldsberry as Quellcrist, a futuristic Robin Hood hell-bent on quelling elitism; Will Yun Lee as Kovacs’ “birth sleeve”; Ato Essandoh as Kovacs’ gun-slinging ally; and Chris Conner as the personified consciousness of a hotel where Kovacs resides. These characters are complicated and not always who they appear to be. The plot is layered with flashbacks, visions, and alternate virtual-reality dimensions. Timelines seem to intertwine, leading the viewer through a supremely satisfying plot twist to a finale that may very well render all of us worthless until the second season finally airs. According to Kalogridis, “the biggest success is that the whole thing actually makes sense

“We lived with my uncle 
and my aunts, my grandfather, and my cousins in a tiny 
little apartment. So I had a really …” she pauses, 
“colorful childhood, almost 
of another era.”

Lachman was born in 1982 in Nepal. At that time, more than 90 percent of the country’s population of 15.7 million worked in agriculture, fielding rice, sugarcane, and oilseeds. Fewer than one in 10 owned a telephone. There was no FM radio. No television stations. Terrain continues to hinder development, but modern-day residents can tune in to Altered Carbon — Netflix extended its streaming services around the globe in 2016.

“I was there until I was about 7,” Lachman recalls. “I think we had Superman, Supergirl, and Police Academy, but no real TV to speak of.” Those VHS tapes were her immersion into science fiction. “We shared electricity with India at the time, so three or maybe four nights out of the week we didn’t even have electricity; mostly it was candlelight. We lived with my uncle and my aunts, my grandfather, and my cousins in a tiny little apartment. So I had a really …” she pauses, “colorful childhood, almost of another era.”

Lachman’s father, a Sydney native, was trekking through the Annapurna region of the Himalayas when he met his would-be wife, originally from Tibet, who was working at her family’s restaurant, a backpacker/tourist destination. “He told a friend, ‘I’m gonna marry that woman,’ ” Lachman recounts of her parents’ meeting. He did. The family moved to Australia when Dichen reached school age. “I remember taking my cousin to school [in Nepal]; it was in a hut, and they were still writing on slate with chalk. My father thought I’d have more opportunities if we were in Australia, so we moved to Adelaide.”

She was 23, living on her own in Sydney and dabbling in low-budget films — not long after the dog-fur incident — when she landed the role of Katya Kinski on Australia’s long-running soap opera Neighbours, a veritable breeding ground for Aussie exports. (Margot Robbie, Chris and Liam Hemsworth, and Russell Crowe are all alums.) A leading role in Joss Whedon’s sci-fi series Dollhouse brought Lachman to California in 2008.

Here, she met husband Maximilian Osinski, who is also an actor in the sci-fi/superhero sphere. Both have appeared in Marvel’s Agents of S.H.I.E.L.D. on ABC, albeit in different seasons, and worked together on TNT’s end-of-days drama The Last Ship. Most recently Lachman portrayed alien ringmaster Roulette in Supergirl’s second season. Then Netflix came calling.

“It’s so refreshing because all of the women are such intricate, complex characters,” Lachman says. “They get to be beautiful and fierce, and they hit back. I think this is largely due to Laeta really wanting to show us off like that, to give us more than just a one-note character.”

As Kalogridis puts it, fierce women are the backbone of the show; they promote an underlying message of “owning your body and owning your power.”

Kalogridis has a stellar team, from set decorators and fight choreographers to visual effects artists and cinematographers, whose credits read like a best-of sci-fi list: Guardians of the Galaxy, Captain America: Civil War, War for the Planet of the Apes, Wonder Woman, The Martian. “This was definitely a labor of love for a lot of people,” she shares. “It’s not a movie, but it’s not necessarily what you associate with TV. It’s sort of occupying an interesting in-between space.”

“We were world-building,” adds costume designer Ann Foley, who joined the Altered Carbon team after four years with Agents of S.H.I.E.L.D., during which time she dressed Lachman. “That was one of the things that really drew me to this project — helping Laeta build and develop this world. One of the challenges when you’re doing anything futuristic is trying to keep it grounded and relatable so people don’t get distracted by the costumes. You don’t want to pull anybody out of the story.”

Foley orchestrates a visual crescendo through the season in ensembles that define each character and provide covert signals to the viewer. Lachman’s commanding wardrobe evolves alongside Rei’s tumultuous story arc; androgynous Samurai- and Sōhei-inspired combat gear metamorphoses into regal, sinewy shapes. Threading together her range of looks is one choice color. “You see so much green in the world where Reileen and Kovacs grew up,” says Foley, referring to scenes filmed in Vancouver’s verdant forest near Widgeon Falls. “You’ll see there will always be an element of that color in her costume, because that helps to inform who the character is.”

In Episode nine, Rei sits with Kovacs and tries to express the intrinsic bond she has always felt with him — a full-body, teeth-gritting sensation, a compulsion to hug tightly, to fuse, to be together forever. Despite hundreds of years of separation, in this world where one’s consciousness can live forever, occupying different bodies, Reileen has never stopped loving her brother. They are family, and family comes first.

“Remember what Mom used to say?” Reileen asks Kovacs as they sit at a small table in a seedy Moroccan-style hookah lounge. She chooses each word slowly and carefully. “ ‘I love you so much, I could eat you up.’ When you were arrested, they put me in an orphanage. All I had left of you was one of your old shirts … They ripped that shirt out of my hands — I can still feel it tearing, the threads still in my fingers. I knew they were going to take those too. So I swallowed them. Just to have something, anything, left of you.”

That passion is the characteristic Kalogridis saw in Lachman and the reason she sought her out for the role. “She brings a real depth and age to a character,” Kalogridis says. “I absolutely believe her version of a woman in her late teens/early 20s and a woman who is 255, 260 … Dichen’s just a very old and interesting soul. She is the warrior goddess.” Lachman has ventured a long way from Kathmandu, from Adelaide, and from Sydney, but as with all of us, the sum of her past experiences defines the person she is today.

“There’s a moment,” Lachman says, “where [my character] discovers Takeshi in the yukuza warehouse, and they just start killing everyone around them. She looks at him and smiles. There was all this action happening around us, and I had to try to cover my laughter because I kept thinking, I can’t believe I’m doing this. Who am I?! I’m originally from a Third World country, then a sleepy little town in Australia, and I’m running around like Rambo on this set with hundreds of stunt guys and people shooting guns at each other …

“This is what I dreamed about.”