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Restaurant Marketing - 3 Tips To Keep Your Restaurant Packed And Sell More Food

There is more to owning and operating a restaurant than just having great food. While it's true that have great food is the first key to having a successful restaurant, it certainly isn't the only thing that matters. I would tend to argue that there are plenty of successful restaurant that lack good quality food. So what makes them so successful? Marketing is what makes them successful, and it can help to make your restaurant business successful too (although location is very important as well). Here are marketing tips to help keep your restaurant pack and help you sell more food!

Online Web Presence If you're not online, then to potential customers, you don't exist. You want to make sure that your restaurant is being represented online in two ways: via your own website and via other restaurant referral websites. It should go without saying that your restaurant needs a website that features you location and contact information, your menu, and ideally a few pictures of your best dishes.

Restaurant referral websites are important to being seen online. Restaurant goers in any city or town often go online before going out to figure out where they want to go eat or what they might want to try. Marketing near me Examples of these kinds of sites include UrbanSpoon.com, and CitySearch.com. There may be others and you can discover them by doing a simple Google search for restaurant suggestions in your town or city. Make sure that you have a listing on each of these sites (it should be free) and that your profile is up to date and has a direct link to your website and menu.

Direct Mailers - Special Promotions Advertising can be expensive, which is why I recommend direct mailers if your budget is limited. You first want to start with sending mailers with special promotional offers (discounts) to businesses in your area. Informing businesses of your lunch menu will help to increase your lunch crowd. In addition, you might want to send them information on your happy hour specials if you have any.

Direct mailer should also go out to residents living within a 5 to 10 mile radius of your location. Again, make sure you make them a promotional offer (give them a discount coupon). The promotional offer you give them is important because it is going to create an incentive for them to come and try your food. You might try a buy one meal get a second one free, that way they bring a guest (who as a result becomes one more person who learns about your restaurant).

Billboard Near Your Location One great investment for restaurants is in billboard marketing near the location of the business. This alerts people in your area and people passing through your area that you are open for business. While it won't result in business the same day, it will over time generate traffic to your restaurant. Again, just make sure that your billboard ad has your location (i.e. "exit here turn right") and that it has a great picture of one of your best dishes!

Billboard ads can be expensive, so make sure you use it strategically for your business. Do your homework with the billboard management company so you understand the amount of traffic that will see it. Then make a decision based on whether the traffic is enough to justify the money you will spend. After all, you want it to be worth the money.

Owning and operating a restaurant is no easy task; it's a lot of long hours, and hard work so you want to make sure that you have customers to enjoy the fruit of your labor. Proper marketing will guarantee that result!

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Georgia Tech Versus Georgia - An Outdated Competition

Isolated by 70 miles of highway among Atlanta and Athens Georgia, and established 100 years separated, The Georgia Organization of Innovation (Georgia Tech) and the College of Georgia (UGA) have been rivals beginning around 1893 in something beyond football. Seeking everything in the province of Georgia, from likely understudies and fans to government awards and scholastic acknowledgment (Georgia Tech is a designing exploration college while UGA is a human sciences research college). Nonetheless, it is on the turf that this competition succeeds.

The aversion that these two schools have for one another likely begun just after the Nationwide conflict when it was concluded that another mechanical school ought to be established. Then, at that point, UGA president Patrick Mell endeavored to persuade lawmakers that the new school ought to be situated by Georgia's fundamental grounds in Athens. notwithstanding his endeavors, The Georgia Organization of Innovation was laid out close to the city furthest reaches of Atlanta in 1885.

It didn't take long for the principal threats toward start a couple of years after the fact in 1891 over, for goodness' sake, the school tones. UGA's school magazine announced the school tones to be gold, dark and blood red. Georgia's football trainer felt that gold was excessively near yellow, which he felt symboled weakness. That very year nonetheless, the Tech understudy body casted a ballot white and gold as the authority school tones. In their very first football match-up against Reddish, Tech would utilize gold on their football garbs, some felt as an insult of Georgia. After two years, after Tech crushed Georgia in their most memorable football match-up, gold was always eliminated from Georgia's school tones.

That first critical game occurred in Athens on November 4, 1893 with Georgia Tech, then, at that point, known as the Smithies, won by a score of 28 - 6. However, it was who scored those 4 scores that started the competition. Leonard Wood was a 33 year old US Armed force Doctor who was formally enlisted as a Georgia Tech understudy a couple of days before the game. Be that as it may, being a full time understudy, he was qualified to play. This reality upset Georgia fans since during and after the game they heaved rocks a flotsam and jetsam at all the Tech players. The following day an article in the Atlanta Diary, by an Athens sports essayist, derided that Tech's football crew was just an assortment of Atlanta occupants with a couple of understudies tossed in.

A competition was conceived.

For the following quite a while, Georgia Tech's football program would perform ineffectively. Timespure Therefore, they chose to employ another mentor from another adversary school, Clemson. In 1904, John Heisman was paid $2,250 and 30% of participation expenses to be Georgia Tech's football and baseball trainer. (NOTE: in the wake of resigning from training football in 1927, he was the fate of the Midtown Athletic Club in Manhattan in 1935. After his demise in 1936, the club's prize for the best university football player was renamed the Heisman Prize). Heisman quickly turned Tech's football program around going 8-1-1 in his most memorable year. By 1908, Georgia graduated class were having Tech's enrolling strategies researched, by the SIAA (Southern Intercollegiate Athletic Affiliation). The allegations were dubious and the SIAA later decided for Tech. In his 16 seasons at Georgia Tech, Heisman drove the Brilliant Twister (as Tech was known) to three undefeated seasons, including a 32 game series of wins and an exceptionally significant 23 - 6 triumph over Georgia. Heisman likewise drove Tech to the most noteworthy scoring football match-up at any point played with a 222 - 0 win over an absolutely outmanned Cumberland State in 1916 (really awful it wasn't Georgia!).

By 1917, with the beginning of WWI, UGA disbanded its football program since a large number of its capable bodies understudies were enrolled for the conflict. Since Atlanta was a tactical preparation ground at that point, Tech held its male understudies and proceeded with its football program all through the conflict. At the point when UGA resuscitated its football program in 1919, they gladly declared "UGA in Argonne" and "TECH in Atlanta" on march floats. Thus, Tech cut off all athletic binds with UGA, including dropping a few Georgia home games at Atlanta's Award Field (UGA ordinarily utilized Award Field as their home field). It wouldn't be until 1925, by common understanding, that normal season rivalry would continue.

In 1932, Georgia and Georgia Tech would become 2 of the first 13 individuals from the SEC, of which UGA is as yet a part. Tech in any case, would leave the SEC in 1964 after mentor Bobby Dodd started a fight with Alabama's Bear Bryant (the consequence of a dirty move by an Alabama player that finished the profession of a Tech player, and Bryant's refusal to teach the competitor). There were additionally worries of grant portions, sketchy selecting strategies and understudy competitor treatment that prompted Tech's takeoff from the SEC. Notwithstanding, Dodd grasped the significance of a contention and would lead the Yellow Coats to 8 back to back triumphs (1946 - 1954) and outscore Georgia 176 - 39 in those games. This stays the longest dash of one or the other group in the competition.

Quite a while later, Tech would endeavor to return the SEC however their application was denied, to a great extent because of the resistance of Georgia. With no association to contend in, Tech would tracked down the Metro Meeting, for all its intercollegiate games aside from football. Like Notre Lady, Tech would contend as an autonomous for the following 15 years, until in the long run joining the ACC in 1979, the meeting in which it actually finishes today.

Not happy with essentially loathing each other on the football field, the two foundations have likewise fitted their battle tunes to the competition. Tech's Ramblin Wreck melody contains the line "Screw Georgia", and "Up With the White and Gold" is promptly trailed by the verses "Down with the Red and Dark" and later on "Drop the Fight Hatchet on Georgia's Head". The Georgia battle melody, "Magnificence Brilliance", which has in fact stayed unaltered since first being distributed in 1909, formally finishes with G-E-O-R-G-I-A. The understudy body nonetheless, has adjusted the end verses to "and Screw Georgia Tech!"

On the off chance that your a school football fan and love the power of highway contentions, show your help with your #1 school group clothing [http://collegeteamapparel.net/]. Whether its football or ball, baseball or hockey, your school colors rule, no matter what the last score, so wear your school activewear gladly.