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We looked inside some of the posts by tashkhandigitalexam-blog and here's what we found interesting.
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Evaluation
1) The artists I chose helped influence the creative journey of my prep work. Adrian Johnson’s flat style enabled me to experiment with the opposite style of the original shells, I transformed them from intricate objects to simple shapes. Camille Vivier, with her highly detailed photographs, inspired me to bring back the elaborate design of the shells. I admired the way she illuminated and cast shadows over her photographs and attempted to replicate that in my own set in my second set of shell photographs. The reason I switched to Vivier for inspiration was not just for the stylistic purpose, but because I think it is important for beauty to be one of the main elements of my work. I started bringing the original photographs back into my experiments and I found it was a lot more effective as the beauty was more visible and delicate, therefore more likely to attract people to the exhibition. Carl Burton had a similar pulsing effect in his gifs to mine. They were almost like optical illusions. After doing my first gif, I thought it was too rushed, and needed to have more of a relaxing feel to it. I noticed that Burton loops his gifs, which is why they are so hypnotic. Therefore, I decided to use this technique for my final gif to achieve a mesmerising, calming atmosphere. Jellyfish seem to have the same effect on people, so it was crucial to try to accomplish that. I think it was vital for my both my outcomes to be enthralling and beautiful, not only to symbolise the upcoming exhibition and the sea but possibly to raise more personal attachments in individuals.
2) I think my final gif was very successful, as I looped it. In doing this, I managed to achieve the atmosphere I was hoping for. I was happy with the overall style of my poster and thought the line drawing over the photograph was an appropriate design for a museum. Both of my outcomes included opaque lines, in a frame. On my gif, the lines were around the top.
Whilst on my poster, they were running down the length of it, weaving around the text and my image. I thought this related to the arrangement of the exhibition, how you have to walk through each of the rooms in order to complete your knowledge, the lines being a representative for that. However, I was also inspired by my original jellyfish photographs, in most of them, there were neon lights in the background.
However, in my finals, I made the lines opaque as I didn’t want them to be the main focus as they are here. I did create challenges for myself, which I feel I surpassed. My gif was twenty-four frames long, with quite a few different components to it, such as: emerging text and slightly altering colours. For my poster, I made sure the line during was quite precise and I drew it with the pressure pen to ensure it was more realistic, which was quite difficult. Despite this, I feel I had a consistent standard throughout my designs and achieved both complexity and an adventurous aesthetic in my outcomes.
3) I ensured my client was clear on my outcomes by positioning the Natural History Museum logo on the bottom corner of both my gif and poster. After looking at existing posters from the museum, I noticed they were not too cluttered, there was one design in the centre, with the text quite small, except for the title of the exhibition/tagline. I made sure I did this on my outcomes, the jellyfish and the shell being the main focus. I also noticed there was a link somewhere on the posters for further information, so I provided the website address on both of my pieces to enable the viewer to find out more. The design of my gif and poster related strongly to the exhibition title: ‘Wonders of the Sea.’ I only used blue, black and white to colour my outcomes. The blue, clearly indicates the sea. Black has connotations of “the deep” and vast mystery of the sea. The white was more of a stylistic choice, being the only colour that properly accompanied the others. The tagline also matched the design, the “gaps” linking with the actual gaps in the shell and also being a fitting way to encourage people to go to the exhibition.
My gif also achieved the same thing, only to a further extent. The tagline became visible gradually, due to me changing the opacity on each layer.
It is quite mysterious and therefore relates to the mystery of the ocean. The sea/ocean is thought of as quite enigmatic, considering 70% of our planet’s surface is made up of water, leaving much undiscovered. That is why a “new world” is a suitable phrase, referring to discovery. Both my designs are appropriate for the Natural History Museum, as they hint at uncovering things, by using words such as “new” and “knowledge”, which is what going to the museum is all about.
4) I aimed both my outcomes at families, wanting the designs to attract both parents and children. They would appeal to children due to the luminous, cyan blue and the attractive moving jellyfish, along with the fun, interactive design of parts of the shell missing. My pieces would attract parents for quite similar reasons, but also different ones. The gif would draw in adults due to the calming element of it, and the poster because of the beauty. I think it is important for both children and parents to have an interest in the advertisements, as going to the museum is normally a family event. My intention was for children to feel wonder and curiosity and for parents to want to take their children, but also want to “immerse” themselves in the mystery and knowledge the exhibition has to offer.
5) If I had more time on this project, I think I would explore more advanced graphic techniques. I would try to re-create sea creatures on illustrator and turn them into more complex gifs, rather than creating gifs from existing photographs. Also, instead of just doing a line drawing over one shell, I would have aimed to use one of my bigger photographs with multiple shells and do a line drawing over the whole thing. Possibly even a colour drawing. I think in doing those things, it would attract a wider target audience, including graphic design lovers as well as sea lovers. Furthermore, if I created that kind of gif instead of the one I did in my exam, it would have more of a flow and seem less rushed and more lifelike, like the gifs of Carl Burton.
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Brief
The Natural History Museum has commissioned you to create a series of moving and still posters to advertise the upcoming ‘Wonders of the Sea’ expedition.
Each poster must include: The Natural History Museum Logo The exhibition title Opening times The website The station Dates
At least one poster must include: A brief description of exhibition Designs of jellyfish/shells Facts
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Photo
I thought I should start experimenting with composition using the images I had so far.
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Review
The reason I chose to look at shells for this project was because I found the structure of them interesting as they are so delicately beautiful and intricate. After looking at Adrian Johnson, I think I’ve decided I want to keep as much of the detail of the shells as I can because the image trace experiment was more successful than the flattening experiment. I’m considering using the Natural History Museum as my client, possibly exploring the beauty of costal life, or raising awareness for animals which are killed for decoration or money. The reason why bought shells are so shiny and perfect, is because the creature inside is often killed.
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Photo
Still keeping an element of flatness from the previous experiment but leaving out the bright colours, I used image trace on illustrator. I preset it to three colours, six colours and sixteen colours, to see which one worked best. I think the six colour preset was most effective, as it was more detailed than three colours, but looks less like the actual photo than sixteen colours.
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