teagansprsubmission

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Week 12

The PR activity that is being analysed is an article promoting and event and campaign. The event is hosted by EE and involves people playing with or versing celebrities in a game of Foosball. EE is the main leader of this campaign and has the impact of Samsung. The major PR tools being used are promotion, competition, and giveaways. They are using promotion through promoting the new Samsung Galaxy phone and promotes foosball as a game. The also use competition through allowing people to verse celebrities in foosball. Giveaways are also a tool used because EE customers were able to go onto their twitter, for a chance to win the new Samsung Galaxy S21 Series 5G phone.

I came across this article through famous campaigns and by seeing advertisements promoting the event on my Facebook. I believe that this activity is a great way for people to play with and against celebrities and is a great initiative to get people involved because they are giving away a new phone. The research from this article was extremely interesting because it is promoting Samsung and EE but is also a great way for competitors to go against some familiar faces.

Celebrity Foosball (Priestly, 2021)

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Week 11

The PR activity that is being analysed is an article promoting a campaign by Red bull. The campaign is an adrenaline rushing video that shows off Valentin Delluc speed riding through the empty French alpines. Valentin Delluc is leading the campaign through red bull and their crazy idea and adrenaline rushing video of him speed skinning through the alpines.

The major PR tools being used are events and stunts and promotion. Events and stunts are being used through the speed riding of Valentin Delluc through the alpines and shows him performing multiple stunts throughout his skiing adventure. Promotion is also being used because by red bull having Valentin Delluc ski through the alpines demonstrating crazy stunts, they are promoting their company and their brand because it is a video that is adrenaline seeking.

I came across this article through famous campaigns and through class discussion and lecture when we discussed how creating such an adrenaline driven video can draw such a large audience and gain your attention to who created the video. I believe that this article and video were an extremely effective way on gaining attention to their company. The video gained lots of attention and was shown all through social media for the crazy activities that were being completed.

Alpine resort (Herring, 2021)

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Week 10

The PR activity that is being analysed is an article that is promoting a campaign. The campaign is called Kick it Out and honours the football association’s 25 years in football and celebrating the way they shut down racism and discrimination within football. Sky sports is the main company involved in this article and they are a TV broadcasting company. England and Switzerland’s football/ sporting organisation are also involved within the article as they are the two teams that will be playing during the tv black out.

The major PR tools being used are events and stunts. It comes under events and stunts because Sky sports are hosting the black and white event on national tv of England vs Switzerland.

I came across this article through famous campaigns and because I heard about the event back in 2018 when it was being televised. I believe that this campaign is a great way to promote awareness and celebrate the impact that they club had on tackling racism and discrimination within the sport.

Sky sports (Butler, 2018)

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Week 9

The PR activity that is being analysed is an article promoting an event created by Nike called Reactland. In Reactland, players are able to be scanned into the game and control their character by stepping onto the treadmill and exercising. By them running on the treadmill, it encourages them to exercise. Nike is the leading brand in this event and introduced the technology into China. The major PR tools being used are social media campaigns and strategies, events and stunts, and promotion. They use social media by posting about the event and advertising it on their social media platforms. They also promote the event and encourage the use of exercise throughout China.

I came across this article through famous campaigns and further researched the event and what is involved. I believe that this is a great activity to get people in China active, especially due to the current increase in video games amongst society. The message of Nike trying to get people to be more active has worked by creating this system and is effective and a great way to make sure that people can still play their video games, but still be active at the same time.

Reactland (Vincent, 2018)

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Week 7

The Fitbit takes steps for sport relief article is promoting an event where participants compete in an obstacle of activities that can relate to everyday activities. Fitbit was the main leader in this activity as they work to promote fitness and raise awareness for sport relief. The obstacle helps to encourage people to be active and to participate in the obstacles with their friends and family. The major PR tools that are being used are events and stunts, social media, and competition. They are using events and stunts by hosting the event of the obstacle course and use competition through the obstacle as well by getting friends and families to compete against one another. They used social media by promoting the app through Twitter and using the hashtag #stepsforgood, for people to post photos and videos of their experience at the obstacle course.

I came across this article on famous campaigns but first heard about the event on social media from posts by celebrities and through an event called the great bake for sport relief. I believe that this obstacle course is a great way to get people involved and to raise awareness for sport relief. The picture they used as well was also a great picture demonstrating how people of all ages can get involved in the event.

Fitbit steps for sport relief (Bateson, 2016)

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Week 6

The PR activity that is being promoted is an article promoting a campaign and picture opportunity. Nike is the company leading the campaign and they are involving pregnant women and activewear. Nike’s aim is to get pregnant women involved in exercise and provide them with the effective workout gear that they may need. The main PR tools that are being used are ambassadors and promotion. The ambassadors are the pregnant ladies that they are using to display their workout gear and they are using promotion by promoting pregnant women and them exercising throughout their pregnancy. I came across this article during a class discussion through famous campaigns and have also seen information about it on social media.

I believe that this activity is an amazing initiative to promote pregnant women exercising and promoting Nike’s new maternity collection. The video listed in the article shows their whole range of maternity fitness wear and pregnant women working out in that gear. The pictures and videos they used were effective in seeing who their collection was targeted for. The research from this article was interesting and provided great background on how there are not many brands that supply maternity wear. Overall, the new launch of their maternity collection was an effective ad and was extremely powerful and easy to get the message across about their new launch.

Pregnant Women working out (Colquhoun, 2021)

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Week 5

The ZSC Lions article is promoting their campaign about giving loyal fans bottles of the melted ice rink. Due to the current Covid 19 situation, there have not been able to be any fans at any of the ZSC lion’s games. As a present to the lion’s loyal fans, they sent them a glass bottle of the melted ice rink to make them feel still involved within the club. The ZSC Lions are the main source of this campaign and so are their fans because they are providing their fans with a gift to ensure that they still feel they belong and have a place at the club. The main PR tool being used is a giveaway and social media. They have used giveaway by giving each of their fans a bottle of the melted ice rink and have used social media by advertising to their fans that they will be receiving the bottle. I came across this article through social media on Facebook and saw that they were giving these away to their loyal fan base. I believe that this article was effective and did get its message across to ice hockey fans and especially lion’s fans who were able to receive one of the bottles.

Melted Ice rink (Colquhoun, 2021)

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Week 4

Mario Balotelli is using an article to promote the event of him wearing soccer boots that have been decorated with words that the media has created into headlines about him. Mario Balotelli is an Italian Football player who is currently playing for AC Milan who has been all over the news and in articles from Mail online, The Mirror and Huffington Post about his crazy behaviour on the pitch. The Public Relations tools that have been used are social media, press coverages and ambassador and celebrity engagement. Press coverages has been used through the article headlines posted on Mario Balotelli’s shoes. Ambassador and celebrity engagement has also been used because Mario Balotelli is a well-known football player within the community and the sport. I came across this article through famous campaigns, but I have also come across it multiple times through social media. The article that was used is effective and shows the audience how hurtful headlines can be. Mario Balotelli got his message across to his targeted audience and by him doing this, saw the publisher companies noticing his work by what they have posted about him. The research about this article was very interesting because it was a positive way to see how negative posts and articles can impact a person.

Football boots (The mirror, 2013)

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Week 3

Swedish sports brand opens shop where you can swap drugs for gym kit. The Swedish sports brand has created a small pop-up shop to help encourage people who are taking drugs, find other options through sport on how to find relief. The Swedish brand is using research to show that you can get a similar feeling when you exercise. I came across this article on famous campaigns and grabbed my attention with their image. This article used promotion and photo release, to gain the audience's attention. I believe that this article got its message across to its audience through its promotion by photos and video.

The research they used was interesting based on how they believe sport can be as stimulating to your brain as drugs can be. The only concerning part of the research was what the company did with the drugs that were donated to the shop. This could have a huge impact on the audience and their view on the pop-up shop because they may see that they are only giving out the gym kit for drugs to re-sell the drugs for a higher profit. Overall, this article uses the promotion tool and through this has gained my attention.

Pop-up shop (Herring, 2018)

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Week 2

Michelob Ultra, are promoting an article through their campaign of how they are swapping lockdown running miles for air miles. Michelob Ultra is a superior light beer company, that contains only 95 calories and is full of healthy ingredients. The Public Relations tools that they have used throughout their campaign are social media campaigns and strategies, promotions and competitions and giveaways. They have used social media and promotions through posting about the event on their Instagram page to advertise it and get people participating. They have also used competitions and giveaways by turning participants running miles into air miles. This promotes a competition because people will participate to receive a prize at the end of it. Michelob Ultra came upon this idea because they noticed that during lockdown, people were participating in running/exercise more often than they usually would. I believe that this PR activity is a great initiative to get people exercising and participating, to possibly win something that they can use in the future after lockdown. Michelob Ultra succeeded in getting their message across because many participated in, mainly through their social media. The research behind their competition was interesting and was a great initiative put in place by them to help get people to exercise more frequently.

Passport and Ticket (Hills 2021)

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Week 1

The article “Nike celebrates crazy women in sport” shows the partnership between Nike working together with women in sport such as Serena Williams. This article is analysing ‘crazy’ women through article promoting and picture opportunity. They are utilising Serena Williams because she made a social media post stating to ‘dream crazier’ which has now been twisted into a negative context about women in sport. Serena Williams is leading this article as an athlete and a well-known athlete within tennis. She is also the major PR tool that this article is using because she is a celebrity and an ambassador. The author came across this information through Nike advertising about crazy women.

The information that is used is what Serena Williams had stated about women within sport. Serena Williams states that when women show emotion, they are labelled as crazy but when we stand up for something, we are seen as unhinged. Serena Williams aim was to show people that women are not always crazy with certain thing that they do. I believe that this short article was partially effective because she got her point across to the audience and eventually Nike celebrated athletes being called crazy. The picture and small information that they used was interesting and was a great way to show the readers who the article is about.

Serena Williams (Vincent, 2019)