theaudienceplay

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What type of data monetization models will keep you earn continuous revenues?

Do you know today we are generating nearly 2.5 quintillion bytes of data every day? But, are we using these data in the right way? Hence data monetization comes into picture! 

What is data monetization? 

Data is called the "new oil" in the industry, which fuels revenue. 

Data monetization is the process of pumping revenue out of data. You can earn revenue by selling your data resources or adding value to it and by gaining meaningful insights from it. 

There are various approaches to monetizing your data and several opportunities to make a positive impact on your revenue as well. 

According to Gartner, primarily there are two main approaches to data monetization.

-Direct Data Monetization: It means you offer your data in exchange for money.

Various ways direct data monetization are

Selling your raw data

You can sell your data in the data marketplaces. There are primarily two kinds of marketplaces. 

Centralized marketplaces: It is a central platform that is owned by one party for trading various kinds of data among several participants.

Decentralized marketplaces: It is a decentral platform that lets the participants engage directly with each other for transactions. 

Selling your insights and analysis

Make use of your value-adding analysis on your data, which helps to increase the efficiency of the data. Not every brand is full of analyzing data. Therefore to enhance the quality of data, those brands look for third-party data. This is how you can sell your data.

-Indirect Data Monetization: It means that you can gain meaningful insights based on which brands will be able to make strategic business decisions. 

Data-based optimization

The main goal of Data-based optimization is to reduce costs and improve the effectiveness of the processes which have multiple fields of applications. One of the examples would be optimizing the test benches in your manufacturing process by reducing the testing time. 

Data-driven business models

This kind of business strategy can be used in products and processes for discovering new business opportunities, customer segments, and types. It means that developing new services and products or enhancing the existing one would let you discover new business opportunities.

So, if you are struggling to drive monetization from your data, implement various data, monetization models. 

[theaudienceplay]

Impact of digital advertising on brands in 2020

The year 2020 is to witness a significant change in the advertising industry in India. And it is expected that digital advertising would become the more substantial and leading medium. 

Digital channels are always effective at delivering brand impact and proven cost-effective than other mediums of advertising channels. And digital campaigns are one of those different media types, which is proven beneficial, with 20% of the real brand impact retained weeks after the initial exposure. 

Online video and display, social media ads are found to have higher brand impact compared to the share of budget spent. In contrast, the digital touchpoints find their way back in building crucial brand-building metrics, which includes brand awareness, brand associations, and motivations. 

The most successful digital brand campaigns offer a brand impact of 3.5 times that of other campaigns. Increased campaign budgets do not drive success, but through the design of the creatives, the bend of mind and integrating digital campaigns via other media. 

Digital advertising has found its way in creating meaningful brand differences and building brand associations. 

According to Digital report 2020 released by a Global marketing services group Dentsu Aegis Network (DAN), the Indian advertising industry has grown at the rate of 9.4% over 2018 and expected to reach Rs. 68,475 crore at the end of 2019. 

At the end of 2020, the industry is expected to grow at a rate of 10.9% and reach Rs. 75.952 crore. 

The media and advertising industry are shifting at the rapid speed and digital taking the lead. The year 2020 will witness some major changes and surges in the advertising industry of India, and digital will become a more significant medium. It is also predicted that in 2021, the growth will surpass even the print media. 

Despite the progressive swing, the industry has been unable to agree on a single measurement metric for digital. 

The advertising spent on digital media is solely ked by social media. And have the highest share of 28% contributing Rs. 3835 crore to the digital advertising pie of India. And the spending is followed on the paid search of 23%, display video of 21%, and online video of 22%.

Moreover, it is expected that the display media, social media, and online video will grow much faster in 2020, whereas the share of paid search might reduce from 25% to 23% by the end of the year. 

Digital advertising is evolving with each day and hammering its importance every day by creating new desires and demands, increasing it's audience engagement and loyalty. The data in digital advertising works big time for the brand and marketers. 

[theaudienceplay]

Why are Marketers Looking for AdSense Alternatives?

Hopefully, when someone searches for “ how to make money out of the website,” they end with the option to go for AdSense, maintain quality traffic, write compelling content, and others.

Google AdSense is a well known and effective tool for making money through a website or blog through advertisements. But do you think it's the only platform in which people are making use of it to generate revenue out of their website? Obviously not, there are plenty of options marketers have to earn income from their website.

Why people are going for the alternatives of AdSense when they have Adsense, which can bring good revenue for their website. Probably there are lots of options they have, which can bring good revenue comparable to AdSense. 

Is that the only reason for shifting alternatives of AdSense from AdSense? Obviously not, there are so many which make the individual think about other alternatives to AdSense. Here are some:

Adsense has a set of rules before its registration to generate revenue out of it.

Google banned websites that don’t have enough or proper content for visitors to read or get information. 

Google banned the website if they find the content is not worth advertising ads. 

Getting confirmation for ad display is not that easy when compared in the previous days.

Even Google banned the website for a lifetime if the website owner clicks on its website ads.

If you have a habit of reading forums or participants in the discussion, you might have encountered the website owners, or bloggers ask the reason ‘why AdSense banned their website’ or ‘why their website is not getting any ads.’ 

Adsense has strict rules and a single deviation from their norm; they simply banned you, not only banned you, they won’t allow you in future too again register with another mail id, they will catch you anyhow. 

AdSense often change their rules of advertising on the website. That usually creates a disturbance in website design.

Most of the website owners change their website completely just to adhere to the rules of AdSense. Still, they get banned for a single violation of AdSense rule. 

Contextual content ads most probably don’t fit properly on website structure and design. Some even complained that their Adsense doesn’t support their websites. 

There are so many websites, which can help you to gain more income from your website. But before going to adopt one, you need to check for the complete details of the website like- payment mode, frequency of payments, rules, terms, and conditions, and other factors that are okay for your website or blog.

These are the most common issues marketers encounter that leads them to opt for alternatives for AdSense. If you’re very careful with the standards of AdSense, you can go for it by considering this in mind:

Don’t click on your website ads.

Focus on your ad clicks.

Don’t encourage your network to click on your websites.

Don’t merely depend on the AdSense income for your primary source of income.

Don’t go with displaying more than three ads on a single page.

[theaudienceplay]

How can you gather your customer insights?

The face of marketing has entirely changed in the last few years, and mastering, it has become another struggle for the marketers. But, to stay ahead in the run, a marketer should understand their audience at first.

As the market is changing every day, and so is the taste and preferences of the audiences, it has only become more difficult for marketers to get hold of their right customers. To know the regular experience and the preference of the customer always give advantages. 

The marketers who go beyond and make their customers happy and delighted because they are aware of their needs and desires. Hence the five easy techniques to gain more customer insights are

Conduct empathetic interviews

Actually, people don't know what they really want. Hence the traditional question and interviews are not as successful as it seems to be. Therefore you should conduct empathetic interviews based on the emotional aspect to capture the desires of a customer. 

These interviews are more like a heart to heart talk to your customers, what their needs are, their deepest desires, their expectations, and many more. In this way, you would not only get some answers from them, but you would also know how to retain them in the long run. 

Regular feedback forms or connecting with them asking about their recent purchase are some of the ways which would let you gain great insights about your users. 

Track your users

How a customer behaves in day to day to life is one of the valuable aspects to know users. Either they are making the purchase or not, what kind of products they are looking for, what type of interest and preference they have for those, and many more could let you create a complete profile about these users. By using a single customer view, you can gain more insights about your customer and each stage of their buying journey.

Keep a watch on your customers how they buy a product.

You must pay close attention to how your customers are approaching to buy a product. So, that later, you can target them according to those frames of mind. But you must always consider those aspects only if you have observed their actions also. 

Use tools like Audienceplay, Google Analytics, etc for gathering more and more insights about your customers. These tools will let you keep track of their online behavior. 

Consider attending Trade Events.

These are helpful more when you are a B2B company. By attending this kind of shows, you will get to know more about your opponents, what their approach is on targeting their customers, and many more. You will be able to learn a lot of things from these trade events. 

Have an eye on your opponent's actions

You must have a very keen eye on your opponent's actions, such as what are the offers they are selling out, what kind of advertisements they are pressing on, etc. If you skillfully master every move of your opponent, you can eventually beat him. 

In this way, you can get more customers' insights and the ideas of leading them to the funnel. Data is the key to the new marketing strategy of the 21st century, and monetizing it in the right way could easily lead you to unlock new revenue streams seamlessly.

[theaudienceplay]

Difference Between CDP and DMP

Let' s have a look at the difference between customer data platforms and data management platforms.

DMP

DMPs permit you to fasten odds and ends of second-and third-party data from cookies and other conduct information to isolate users into segments. That can then rapidly be put to utilize while personalizing media and dynamic promoting. 

CDP

While CRMs and DMPs offer segmentation, CDPs brings together all the customer information coming into your organization, paying little heed to what channel or gadget the customer utilized. It composes all the information you gather around the customer instead of around the channel or device it was accumulated from. The more information sources you have for the CDP to pull from, the more remarkable it very well maybe. A Customer Data Platform is the thumping heart of customer information that makes a Single Customer View conceivable. 

CDPs help continuous information spilling to make a prompt move all through the customer journey, for example, customized proposals, actuating audience, and frequented cross-and up-selling openings. Adaptability at this scale can be applied to a full scope of channels and purposes, making increasingly significant marketing activity. 

Worked for Marketers – not IT Developers. The across the board idea of CDPs make it handily incorporated into the current organization condition, without the problem of making custom integrations on various modules. Having numerous information sources bound together into a single source of customer data empowers fast cross-division communication giving an associated customer experience overall channels utilizing a similar interface. 

DMP

DMPs only save anonymous, third-party data with constrained segmentation, so they're vigorously beaten when managing increasingly exact identity matching. In this manner, making a brought together customer see with multi-section sharing is totally not feasible. 

Data from DMPs are brief, dependent on the 90-day life expectancy of a cookie, and that is also how less compelling cookies are after GDPR enactment has produced results. 

Integrating a DMP into your association's present condition may be difficult. It needs noteworthy specialized and domain information. Such information collection technology may end up being unreasonably unpredictable for employees, presenting a precarious expectation to learn and adapt related to figuring out how to utilize it appropriately. 

As the Big Data pattern got plentiful, so did the troves of data, making a desperate requirement for adaptability and scale that could take on the interest for improved customer experience and omnichannel marketing activities. As the most up to date player among the accumulated data platforms, the Customer Data Platform (CDP) effectively coordinates with existing data, consolidating first-, second-, and third data, just as offline and unstructured data, across the board framework. 

CDP

CDPs are driven by first-party information, which means they only live off of the information gathered by your marketing initiatives. Even though it's increasingly customized and dependent on accurate customer data, this all must be gathered, and you may end up coming up short on the amount of information expected to run marketing activities at full steam. 

Differentiation to DMPs, issues with constrained data indexes further incorporate the powerlessness to buy third-party data sources, for example, second-and-third-party informational collections, to fuse in marketing exercises.

[theaudienceplay]

How first, second and third-party data can help you to run programmatic ads?

Data is one of the major key drivers of successful programmatic marketing. And the biggest challenges for marketers is to understand the data and utilize it for making. Data gives you the correct information about your customer and their buyer's journey. Hence prevent ad waste and also acquire new customers or more purchase from old customers. And this data comes in various types and how they can be used in marketing.

Types of data such as First Party data, Second Party data and third party data. 

What is First-party data? 

First-party data are those which are directly gathered from your audience or customers. This kind of data is often collected from a brand's source or the data a brand owns. Privacy concerns are least with first-party data. They are collected for the company's own operation purposes. And the primary goal of the first-party data is to increase the sale and take advantage of the valuable information on customer relationships and engagement. 

Examples of first-party data are

- CRM data

- Behavioural info collected from an app or website

- Surveys

- Customer feedback 

What is Second-party data?

Second-party data is nothing but, the first-party data of some other company. This kind of data is gathered directly from the other parties which the sources are known.

This data can be collected from the other parties who you have associated with for trade purposes. And the sources are known for this data; therefore, the authentication is high. Hence you can take advantage of this data to run your campaigns.

These data sources are similar like the first-party data

- Websites 

- Use of Mobile apps

- Customer Survey

What is Third-party data?

Third-party data are those which you purchase from external sources from data marketplaces or data aggregators. Data providers aggregate data on the basis of audience behaviour and interest, also on demographics, etc. In this case, you won't be able to know the source of the data aggregators. But this data would enrich your existing data making it more powerful and insightful. 

Third-party data are bought and sold programmatically, and it happens on a very big scale. But, the cons of a third-party data are that you won't be aware of the source and as it is not exclusive so your competitors might also have access over it. But, third-party data largely helps in gaining deeper audience insights about your customer's behaviour and interest. 

Utilize your data in the right way and run programmatic ads successfully. In programmatic, advertisers target users based on the audience's characteristics like their interest, behaviour, location, etc. The user data is naturally stored in a Data management platform (DMP). DMP aggregates the first, second and third-party data and utilizes it to it's maximum for creating a successful campaign.

[theaudienceplay]

What are the major benefits of Data management and data management platforms?

Data. Yeah, we have a lot of it. Everywhere! And we are trying to do it, manage and use it in the right way. But how do we do it? 

That's why data management platforms came into existence. 

What is data management?

A Data management is the process of collecting, storing, and using the data securely and efficiently for further purposes. The sole goal of data management is to help brands, organizations to optimize the use of data within the bounds of regulations and policies. So, they can make business decisions efficiently. 

The benefits of data management are 

- It minimizes your data movement

- It also improves productivity

- It helps in the reuse of data management techniques

- It improves data governance

- It provides you valuable skills

To unlock all of these benefits, you need a proper data management platform. A data management platform can help in taking strategic marketing decisions, increases engagement, and enables you to improve your bottom line. 

Here are the significant benefits you derive from a robust data management platform 

Increase your revenue earnings

And one of the key benefits of using a DMP is to make more revenue. And utilizing one of these systems can lead you to target your ads accurately to the relevant audience, which results in higher response rates. 

A DMP offers you a better sense of direction while choosing the proper placement ads and ad types, which in turn increases your ROI. 

DMP streamlines your data

You collect multiple types of data and from a variety of sources. And some of them are common channels like e-commerce, emails, social media, mobile apps, and customer loyalty programs. 

DMPs gather all kinds of data and store it in one place so that you can have a single view of your customers across several platforms. 

DMPs processes, organizes, and prepares your information to show you a clear and complete picture of audiences, to understand them in a better way. 

DMP optimizes your cross-device Campaign Management 

Your ad campaigns can't reach the customers on one type of device unless to target it in that way. Probabilities are customers will view it on their Android and Apple devices or in their TV sets. So, you can view the insights from the types of devices. 

You get new target audiences

While selling a specific product or service, the end goal is often to find more customers. So, how can you find more prospects similar to the ones who are already loyal to your brand? 

The data in the DMP can open up to new audiences and customers through audience extension or look-alike modeling. 

Audience Extension is the process of adding third-party data onto your already existing audience to find additional customers across the internet. And look-alike modeling is yet another option that lets you find you the new audiences similar to your best customers through machine learning. 

So, presently if you are not using a DMP, you are missing too many benefits that could help you in increasing your sales and revenue.

[theaudienceplay]

Difference between CDP and DMP

Nowadays, there is one factor on which everyone is competing that is “customer experience”. Every brand puts their brands first. 

To offer what your customers want and expect, you must be able to gather data across the customer journey touchpoints and utilize the data to provide the right experience further. 

Hence, most of the organizations are investing in Customer Data Platforms (CDPs) and Data Management Platforms (DMPs). So, that they can collect, correlate, and manage their customer data easily. 

So what is CDP?

Customer Data Platform is the latest technology solution. It is capable of gathering data and from several online and offline communications and matches them with a single customer profile. One best feature of CDP is they can easily create a profile based on interactions from anonymous customers and successfully tie that data to a customer once it is identified, which is also known as reverse stitching.

Use cases of CDP

Personalization features would improve the customer experience and help in delivering a consistent brand message. Your CDP can also be used in retargeting incentives or support GDPR compliances. 

What is DMP? 

Data management platforms are launched quite a time in the Martech world. And they are ideal for creating campaigns as they work best with new audiences. 

Use cases of DMP

DMP collects and organizes your customer data. And when you know that your best customers are female between age 20-30, then you can easily target your ads through a Demand-side Platform (DSP) to audiences, who look like your ideal customers. DMPs and DSPs are designed in a way that they could work together and get the highest match rate to your DSP from a DMP.

The primary difference between a CDP and a DMP is its main features and functions. DMPs are designed to be advertising platforms, whereas CDPs concentrate on the first-party data to target customers across their journey. 

CDP Vs. DMP

CDPs work with anonymous and known individuals and store personally identifiable information (PII). For example, email addresses, phone numbers, postal addresses, and more. Whereas the DMPs work exclusively with anonymous entities such as devices, cookies, and IP addresses. And anonymity is necessary, as the role of DMP is to exchange information about the audiences without violating the privacy policy. 

What has changed is that the CDPs are integrating more with advertising systems, and storing types of data DMP stores such as cookie IDs with audience tags. Sometimes DMPs also store PIIs. But only adding PIIs won't enable DMPs to work like CDPs, as they will still face problems as CDPs have more flexible data storage and advanced identity matching into their systems.

[theaudienceplay]

Trends in data monetization market

The global data monetization market value in 2016 was worth $44,869 million and is expected to reach $ 370.969 million by 2013. And the CAGR is growing at 35.4% from 2017 to 2023. The growth of the global market is continuously rising as the technological developments in big data and increase the focus of the brands to generate new revenue streams. But, the security and privacy concerns related to data monetization solutions raise the market growth. 

With the rapid increase of businesses globally, there is a large generation of data in the organization. And to obtain the actionable insights from the data and generate revenue is known as data monetization. 

Data monetization involves the monetization of the data asset to earn more revenue from the available data sources and real-time streamed data by introducing the discovery, capture, collection, analysis, and the utilization of the data takes place. Data monetization utilizes data to generate revenue through various business operations that deal with multiple electronic devices, smart devices, and the Internet of Things (IoT). Data is used to generate precious insights for the companies to make new revenues from it.  

A study revealed that North America is expected to dominate the data monetization market, and it is one of the largest adopters of Big data analytics and IoT. The factors which initiated the further growth of data are the advent of advanced technologies, which eases the methods of decision-making processes and expected to catalyze the growth of the market of data monetization. 

Market dynamics such as 

Driver: The rise of the utilization of external sources 

External data serves various purposes. Social media data offers insights into the behavior and interest of individual users or a demographic cluster. In contrast, the professional media data gives an alternate perspective of an individual's beliefs and values. This kind of data is essential for a brand to target their audiences. Therefore leveraging the external data sources, companies gain valuable insights about their customers, which would help them raise their market share.

Opportunity: Increasing adoption of AI

To get a good position in the market, brands are adopting Artificial intelligence tools. They are taking advantage of several AI tools to analyze their products, services, and their behavioral patterns. They are also able to identify various market opportunities and potential threats before formulating a business strategy. Far more, AI tools and data monetization technology might help marketers meet the analytical requirements and intelligence which are needed to stay competitive in the data monetization market. 

Challenge: Increasing complexities in the data structures

Living in the generation of massive amounts of data, the need to analyze it forced the brands to use several technologies to derive beneficial insights from it. And a large amount of data coming from various industries is processed by data monetization solutions. Data monetization solutions extract the data from the structures data sources and integrate them into the company's database. And when this complex data is integrated, data quality problems arise. Hence, it is one of the challenging factors.

[theaudienceplay]

Importance of Audience Monetization in the digital ecosystem

As the data is produced in the businesses at a rapid speed, do you think it is a waste? Or you are still unaware of the things that you can do with data?

Then this article for you to make you understand the things which can help you get better insights on utilizing your data for getting additional income for your business.

Along with assisting you in reaching your audience at the right time, which in turn boosts the effectiveness of your business.

Let’s first know what audience monetization is, then we talk about its importance for making you aware:

What is Audience monetization?

The database which businesses have about their customers can use that data to get the revenue out of it. 

It's possible with the organizing, analyzing, and segmenting your audience data based on specific parameters. 

Basically, audience monetization is generating income out of your audience data by segmenting it based on keeping particular parameters in mind and sharing it with some audience monetization platform to generate revenue out of it. 

Why is Audience monetization important in the digital ecosystem?

The data is produced in every organization at a rapid speed, and maintaining it is a very tedious job without a proper system in place in your organization. 

Also, maintaining a database in a proper manner will cost you. And businesses have to manage a team to work on it. 

Imagine if you have some platform where you can just dump your data and get a segmentation of data based on some parameters which you can use for advertising on any marketing channel along with getting income out of it.

Is it something interesting? You have many audience monetization platforms in the market.

With audience monetization concept you can start to build extra revenue for the database you have. 

The data you have gathered from your customers through various channels is called first-party data. You can use your first-party data to exchange with someone interested in a similar kind of audience. Similarly, you can share the anonymous form of your customer data to gain revenue out of it.

Audience monetization can help you gain revenue that you can use for some other process of your business, or you can consider it as an additional income for your businesses.

Performing audience monetization is not an additional work you do, but you get extra income from your business. 

Sharing data or exchanging data with partners you might have been scared with these terms to start with audience monetization, don’t worry, these will not ruin the privacy of your organization. Because just like GDPR policies begun by the European Commission, similar policies are also implemented in various nations to protect the privacy policies of the customer. 

Audience monetization platforms follow the privacy policies of the customer by considering that they collect your data in an anonymous form and share or exchange with other parties for gaining income from them.

These benefits of audience monetization platforms, increasing the curiosity in the entrepreneur to leverage out of it. Inturn it will increase the demand for this audience monetization now and also in the future.

[theaudienceplay]

How data protection is important?

The importance of data protection is realized when your data starts increasing at unprecedented rates—and therefore narrowing down the opportunities for accessing crucial information. This is data protection comes into the picture. 

Data protection is the process of safeguarding vital information from getting corrupted, compromised, or lost.

Largely, a data protection strategy ensures that your data can be restored quickly after any kind of loss or corruption. Protecting your data at risk and securing data privacy are other key components of data protection. 

Principle of data protection

The primary principle of data protection is to safeguard and make available data under several circumstances. The term data protection is being used to describe both the operational backup and disaster recovery of data. Hence data protection is evolving into data management and data availability as well. 

All can benefit from understanding that addressing privacy within any type of organization for kinds of products and services that are involved with personal data or brings value to a business. 

Here are the five reasons why data protection is so important for any brand

Meet the compliance requirements

Those organizations that do not meet the compliance requirements or have failed to implement the privacy protections would face huge fines from the government and up to twenty-year penalties for non-compliance with regulations and laws. Organizations will also be subject to risk. They would be losing their business relationships for not following the rules. 

Prevent the data breaches

This privacy principle is introduced to all international standards and is implemented for all privacy requirements and data protection to secure personal data. Organizations that implement those controls will reduce security incidents, which often leads to privacy breaches. Even it means that businesses don't have to deal with fines and multi-year penalties or civil suits as an aftereffect of breaches. 

Maintain and work on the brand value

Organizations should make themselves clear about making privacy issues as one of their primary business goals. And you as a brand must be careful about your consumer's privacy and support meeting the target, which is more transparent and consistent about the privacy issues. Brands must build an empathetic connection with their consumers to improve brand value. 

Strengthen and grow your business

According to a study, 93% of Americans have control over their entities, and 90% confirmed that they desire to control the specific types of data that are collected from their consumers. This kind of attitude has been noticed among the brands all over the world. Therefore businesses that implement privacy protections and who practice such controls will only strengthen their brand as they will be easily preferred over their competitors who do not provide such controls. 

Support your customer wishes

As the public is more aware of their privacy now, it's a brand's duty to abide by it. The general public is more aware of the privacy policy, and they raise rights of how personal data must be used, shared, and collected. And brands must make their users aware that their personal data is safe and secure with them. Therefore consent management platforms are coming up, where you take the consent of your audience before collecting their data. 

[theaudienceplay]

How do Martech and Adtech play a significant role in the digital ecosystem?

Therefore, the convergence of Adtech and Martech together could let the brands redefine their path for marketing for maximizing their marketing efforts and accuracy. Several platforms like Audienceplay are renowned for helping brands to reach their set business goals seamlessly.

Just like the names Martech and Adtech, short for Marketing Technology and Advertising Technology respectively, it shortens our lot of business efforts too. They help us to work efficiently and quickly. 

Martech and Adtech are distinct in nature, and so are their functions. And by understanding how they diverge and how they can be connected, marketers would be able to maximize their data-driven strategies with both. 

What is Martech? 

A marketing technology that helps a marketer leverage digital marketing strategies to achieve his/her business goals. These marketing strategies would cover everything from conversion plans to lead captures. 

Therefore Martech is often known as every piece of technology used by a marketer to reach their potential audiences. 

The tools which involve in martech stack are

-Email Marketing Software

-Content Marketing Platforms 

-Tools of Digital Analytics

-Customer data platforms

-Social Media Management software

-Marketing Automation platforms

Hence, when you come across Martech Stack, it is nothing but a collection of several kinds of marketing technology tools that are used by the marketers to achieve their marketing goals. But, finding and integrating the right tools for your stack is very, very necessary for the smooth running of marketing operations. 

What is Adtech? 

Advertising technology means those technologies which are responsible for digital advertising. Adtech helps marketers deliver better ads with the help of tools to reach more target audiences efficiently.

There are various components of adtech tools such as

-Programmatic advertising tools

-Demand-side platforms

-Tag Management Systems

-Data management Platforms

-Ad exchange/networks and servers

Adtech refers to those technologies which make buying and selling of programmatic ad easy. Technology advertising covers everything from demand-side platforms, supply-side platforms, ad exchanges, DMPs, and CDPs for the databases which store the digital identities of the user. 

Adtech is excellent assistance that helps the companies target the particular audiences where the conversion is possible and saves a lot of ad budget too. It is expected that the total ad spend will grow more than $129 billion and would help the brands maximize their advertising efforts. 

Now, where the lines get blurry between Martech & Adtech are

Adtech is a subcategory of Martech, as advertising is the subcategory of marketing. Sometimes unknowingly we call the adtech trends are martech, and there's nothing wrong with it, as often overlap. But, again, brands do not want the same tools performing the same function; therefore, you should maintain the discrete bucket to avoid further confusion. 

And by combining both the Martech and Adtech efforts, we move towards achieving the 360 degrees of our audiences. 

The benefits of Adtech and martech convergence are only realized when you build your stack with the combination of both and maximize your marketing as well as advertising efforts. 

For instance, you are using a tag management system of adtech for dropping the tracking pixels on your websites for creating a retargeting campaign. This particular information lets you know about a user who has visited your website. So, later you can gather all the data from analytics, email campaigns, social media platforms of Martech to fully personalize and customize your messaging and understand the customer behavior productively with attribution data for a tactical strategy. 

[theaudienceplay]

How brands are adopting different advertising strategies during this covid-19?

Covid-19 has led us to catastrophic situations and forced the world to implement a few stricter measures to reduce the spreading and to save human lives. An entire world has come to a position of a halt due to its covid-19 outbreak, and brands are facing several crises while leaving them with no other option but working remotely. 

And in these hard times, brands feel it's essential to reach out to their target audiences, which seems to be tough for them. Hence, the brands must have an empathetic approach for maintaining their stature in this global crisis. 

So, let's look at the four creative strategies which brands must adopt at this pandemic period. 

1. Proper Utilisation of Social media to drive engagement

To overcome this challenge, many brands and business entities have taken an innovative approach through social media and the internet. 

For instance, the event industry was struck hard due to the coronavirus effect, and most international shows were cancelled or rescheduled. But now many of the shows are being made live through Instagram, or Facebook lives. So, with the effective use of the internet, at least you can cover-up.

2. Give importance to Mental Health

Life of the Lockdown isn't easy. Hence, the companies have started work from home policies. But, this significant lack of social contact may affect you, and especially if you are alone. Hence social distancing must not feel like social isolation. 

For example, Snapchat brought in a unique feature called "Here for you" to help support from the people to manage your mental health. They also announced that they had built in this feature to help those people who are presently going through emotional crises. 

So, similar to them, brands should come up with innovative ideas to keep your audiences feel better every day. Like sending them the best wishes or just asking about their situation in these tough times. Touching the sympathetic nerve would let your consumers draw towards even amidst this ongoing crisis. 

3. Make use of Influencer Marketing

Influencer marketing would prove useful to you due to the credibility of the user. And in these tough times, you must communicate with your audiences more through a personality who is itself a brand and trustworthy.  

AS you already know that WHO (World Health Organisation) launched a campaign called #SafeHands Challenge, which encouraged various influential people worldwide to take part in it to inculcate safe hygiene practices and go on fighting against corona. We also saw how many celebrities took part in the cause by uploading a video of their own in their social handles. 

So, you could pick the best-matched influencer for your brand and could arrange a kind of awareness campaign. This would actually help you keep your audiences drawn and loyal towards your brand. You can run easy and authenticated campaigns with Audienceplay. Audienceplay is a platform where you can monetize or target your audiences anywhere and everywhere beyond your app or website, and it's free. 

4. Support a cause

It's the best time for any brand to support a cause. You must be able to reach and influence your target audience by spreading the right message. Several brands have already started their campaigns to promote social distancing and other safe hygiene measures. And even some brands have donated a fair amount of money to society for its betterment. 

As Hootsuite have offered their professional plan free till July 2020. Like this you as a brand could offer some kind of benefit, comfort and generosity towards your target audiences to make them feel better.

[theaudienceplay]

Importance of ASO in every app development?

Do you know there are around 2.7 billion app holders around the world? And 2.7 million apps in Google's App store and more than 2 million apps in Apple's app store. The numbers are quite huge than your imagination, right? Technological advancements are rather fast, and it is not going to slow down anytime soon. 

Yes, the app market is vast, and investing in it is not a bad idea. But, you must adopt the right app building and monetization strategies to position your app rightly in the market.

There are numerous factors on which your app depends on, and one such factor is ASO. ASO stands for App Store Optimization. It helps your app rank in the app store and ensures the visibility of your app at relevant times. 

It doesn't matter whether you are a new player in the market or the old one, you must understand the details of ASO properly. 

First, let's learn what App Store Optimization is? 

ASO is something similar to SEO, Search Engine Optimisation. How SEO helps in ranking your Webpages, so does ASO helps in ranking your app in the App store. ASO helps in improving the rank of your app in app stores, and higher your rank is, the more visible you become to your users.

So, let's discuss how App Store Optimisation is so essential for you?

Do you know that 65% of the downloads happen only through searches in the app store? Hence you can very well understand that "search" is one of the most used methods to find and download new apps in the app stores. So, when you are not utilizing ASO rightly to improve the rank of your app, you are missing a big opportunity in the app platform. 

If you are spending the right amount of time every day, you will notice that the rank of your app is improving day by day. 

The main factors of ASO are

Title: The title is one of the first factors that hit ASO. The keyword of your app should be placed in such a way that it is familiar and catchy, and you don't have to change it again. As your apps start ranking, you start getting reviews, you don't want to change the identity of the app, because it may lead to confusion. 

Keyword: When you want to improve the search rankings of your app, you should use more keywords related to your target audience. And it is also helpful to monitor competitors' performance weekly. 

The secondary factors are

Total number of Downloads: It is also very crucial to ASO, as you can't manipulate it of your own.

Ratings and Reviews: Another essential aspect that ASO considers. 

ASO is one factor that helps run your app smoothly, and app monetization strategies are another, which leads you to maximize your revenue. So, choose your strategy wisely and offer one of the best apps. 

[theaudienceplay]

What are the best audience insights platforms?

In this digital age, we have a huge amount of customer data at our disposal. But, still, marketers find it challenging to identify their audiences. 

They are not aware of who their customers are and what they want. It means it leads to taking broad assumptions which may not be correct.

As we all know, most of the customers are now online, and they leave an extensive trail of data on search engines and social media sites. This kind of data could offer valuable audience insights which brands are analyzing. 

Customer-centric marketers make use of various tools to understand their customers better. And there are plenty of audience insight tools available in the market which could help you through. 

Here are five best platforms which could help you understand your customers in a better way

Qualaroo

Now you can have a lot of data like how your audiences interact on the website, how much time they are spending there, and more. But, one thing that you will miss is "Why?".

That is when you will need Qualaroo. One of the handy tools, which lets you target questions to website visitors based on their activity on your website. 

Thus you can ask them questions about what's keeping them on your website or what you like about the site. For example, you will be able to set up a feedback form or ask them to take a survey. 

SurveyMonkey 

Yet another interesting platform that lets you know about your customers in the best way possible. SurveyMonkey helps you in taking surveys in any areas you require. You want to know about your website interface feedback. You want to know are your customers okay with the product or what kind of changes they are looking forward to. 

When you choose to create a survey, they have excellent features, letting you go deep in every way possible. 

Google Analytics

The most popular analytics software is indeed, Google Analytics. It tracks the traffic of your website and analyzes the performance of your pages. 

Analytics also lets you find out from where your viewers are coming and how much time they are likely to spend on your site along with their geographical distribution. 

One of the best features of analytics has Goal Funnel. It is essential for marketers. There they can set up a list of URLs that the consumers click while completing a purchase. The feature lets you find out how many customers are completing their purchase. 

Social mention

It is a free tool that can be used by anybody. Social mention provides a real-time analysis of your social media activities. 

It lets you organize the social media mentions of your brand and transform it into a single stream, which includes top keywords, hashtags, and sites. 

It provides an in-depth analysis of data and measures the influence in four categories, namely, sentiment, passion, strength, and reach. 

Facebook Audience Insights 

Audience Insights are not as same as Page insights. Customer reports demographics based on gender, age, relationship status, job role, or lifestyle. 

It also provides additional information, such as purchase activities and Facebook usage.

[theaudienceplay]

What are the revenue options for a website owner?

With regard to approaches to generate money from online sources, It was observed that utilizing an assortment of strategies gets the best outcomes. 

That is the thing that we will cover in this article. 

It is critical to stay open to new online marketing strategies as they come along. We are consistently watching out for new techniques and strategies from generating income on the web.

There are a lot more ways to make money online from your website.

It can require significant time to turn out how to most ideal path for you to generate income with your site. Tolerance is goodness. If something doesn't work, take a stab at something different. Try not to surrender.

The principle reason individuals fall flat at blogging and site creation isn't that their thought or site is nothing worth mentioning. Try with different proven strategies to get the intended outcome.

Here are the most proven website revenue options you can opt:

Adsense:

It’s the most used marketing strategies people make use of it for generating revenue. And most of the people still feel that it’s the only method of generating. But we have lots of strategies which are alternate for Adsense. By registering in AdSense, we can display ads of third parties on your website and generate revenue for every impression and click on an ad. It’s used by most of the marketers, publishers, and agencies. 

Affiliate marketing:

It’s the second most adopted strategies in the market. In this, you need to sell the product or services of third-parties on your website. It is effortless if you get to know the preference and interest of your audience and having good traffic on your website. 

For every sale, you will get the specific amount as income. 

Sale the digital product on your website:

Digital products like ebooks, software, tools, and many others you can easily sell on your website. Also, it possible only when you have an audience who is interested in taking those products; like if you’re forcing them to buy it with your ads, then it may end up you with a decrease in the number of visitors to your site. Use products that are interested by your website audience.

Publish a sponsored post:

You can add the post of others on your website, which is beneficial for your site visitor, and in turn, you will get an income for the sponsored post. You need to take care of whether the sponsored post is following your guidelines or not. 

Ask for donations from your audience:

If you’re publishing a lot of information on your site, which makes you put effort into it, without getting any income, it’s tough for the Webwise owners to take it further. In this case, The website owners can add one request form on their website, asking for donations to continue the same work in the future. 

Data monetization:

Collect data from your website visitor; you can use this data for many purposes like- exchanging with others, email and SMS marketing, selling it to the interested people in an anonymous form, and many other ways. Many platforms are available that can help you in gaining good revenue from your website data. 

These are the proven strategies you can use it and check for the results and select the one that suits you better.

[theaudienceplay]

How does a Mobile app owner secure their user data?

Do you think your mobile app user data is safe by practicing high-end technology security tools? Of course not, because hackers are also coming up with new ways with every further advancement that comes in securing user data. 

For this, every developer needs to follow specific security techniques.

If you don’t implement specific security measures, malicious attacks can damage your app performance, app data, and also affects your user data. 

It may include the following:

Malware injection through devices and apps to get access to confidential data, in-app behavior, and keystrokes and to hack the screen lock passwords.

Tampering the code of the application to deliver a farce application with the expectation of infusing malware. 

Unduly getting to pivotal data that goes through the wireless transmissions. 

Customer information robbery to distort client identity and do fraudulent practices. 

Unauthorized access to intellectual properties and business resources. 

Unauthorized access to IP address or system settings.

To protect their app, secure their app user data, developers must take some measures some of them are listed here-

Use considerable security measures:

Developers must pay attention to the security of the app at the time of development using the necessary tools and facilities. Developers must take the challenge to secure user data, even if the app doesn't work correctly. Developers need to set aside a separate amount to take care of the issues coming across, maintaining the security of the app data.

Make sure to secure the code.

The primary thing to consider for securing the app is to by keeping this in mind from the day a coding of the app starts.

You can do this by trying different security measures at the code level because most of the security attacks occur due to the vulnerabilities at the code level and incapability to avoid the injection of malicious scripts.

Other things to consider are- enhanced authentication, jailbreak protection, and data encryption at all vulnerable points.

Test the vulnerability of the code:

Now you have implemented the security measures; now, you need to ensure that the app code is verified and reviewed correctly. 

For this, Devops agile approach is beneficial. And you need to confirm the security tests like data security testing, network security tests, and penetration testing.

Concentrate on addressing security flaws of APIs 

We generally transfer the data from one app to another using an application programming interface. These can be a threat to the security of your app data. 

Using an API key can be a preventive measure you can take to avoid any apps from accessing data or modifying it.

Implementing an API gateway is also very beneficial in securing interaction and collaboration among various apps.

Implement better authentication strategies

The primary source for the security originates from the weak authentication method. It's an area where you can use sound and robust authentication strategies.

Encourage users to use stronger passwords with the combinations of various characters and symbols in their passwords, and also change it periodically another measure users can take is to make double authentication that involves security code via phone or email or SMS.

Pay attention while using third-party libraries.

As most of the developers are used to using readily available third-party libraries. It's the most vulnerable factor for security risks. 

For this, developers need to use APIs carrying some stamps or authorization and reliability.