thefakefactory

[thefakefactory]

STEFANO FAKE & THE FAKE FACTORY PRESENCE (2022-today) from the fake factory on Vimeo.

[thefakefactory]

STEFANO FAKE & THE FAKE FACTORY THE ART OF COLOURS (2012-today) from the fake factory on Vimeo.

[thefakefactory]

STEFANO FAKE & THE FAKE FACTORY “EMPTY ROOM LIGHT WAVES” (2004 - today) from the fake factory on Vimeo.

THE FAKE FACTORY "Empty Room / Light Waves" Created by Stefano Fake in 2004 for the MUV Festival in Florence, this immersive art installation was performed at the contemporary history museum of Milan in 2005, during the Milan fashion week, becoming one of the most iconic physital art installation of The Fake Factory. This installation showcases one of the recurring themes in The Fake Factory’s artistic poetics: the physical presence of the audience within the artwork. "VIDEO IS NOT ONLY SOMETHING WE WATCH, IT'S SOMETHING WE EXPERIENCE" (STEFANO FAKE)

"In my immersive art installations, feeling the light is fundamental. Light is a compositional element used to envelop and involve the audience. (STEFANO FAKE)

STEFANO FAKE & THE FAKE FACTORY : IMMERSIVE ART EXPERIENCES (2001-today) Stefano Fake is an Italian artist and video designer who creates installations using video projections, films, photographs, sculptures, computer graphics and interactive technologies. He is a pioneer and one of the main interpreters of the immersive digital art experience, a new form of artistic expression that consists of the use of audiovisual installations that aim to immerse the spectator in the work itself, through the use of digital technologies and monumental video projections. In 2001 he founded The Fake Factory, a studio specialized in Immersive Art, Projection Art and Videomapping. In just a few years, this laboratory becomes a point of reference in the context of digital and immersive art at a national and international level, participating in the creation of numerous projects: immersive exhibitions, video mapping, architectural light installations, video production, video scenography for theatres, fashion, visual environments for museums, galleries and cultural events, production of multi-sensory works, video installations, video art works.

[thefakefactory]

STEFANO FAKE & THE FAKE FACTORY “EMPTY ROOM LIGHT WAVES” (2004 - today) from the fake factory on Vimeo.

[thefakefactory]

STEFANO FAKE & THE FAKE FACTORY INFINITE FORME BELLISSIME (2015-today) from the fake factory on Vimeo.

THE FAKE FACTORY “INFINITE FORME BELLISSIME”

“Infinite forme, bellissime e meravigliose, si sono evolute e continuano a evolversi" (Charles Darwin, 1859)

“È stato proprio fotografando e ingrandendo la superficie delle cose che stavano intorno a me che io ho cercato di scoprire quello che c'era dietro queste cose, quello che c'era al di là. Noi sappiamo che sotto l'immagine rivelata ce n'è un'altra più fedele alla realtà, e sotto quest'altra un'altra ancora, e di nuovo un'altra sotto quest'ultima, fino alla vera immagine di quella realtà, assoluta, misteriosa che nessuno vedrà mai, o forse fino alla scomposizione di qualsiasi immagine, di qualsiasi realtà.” (Michelangelo Antonioni)

“Gli esseri viventi esibiscono una straordinaria diversità di forme, dalle strisce della zebra ai disegni simmetrici sulle ali di una farfalla alle spirali della chiocciola. Come può una tale variegata modulazione di forme sbocciare da un grumo di cellule embrionali?” (Sean B.Carroll)

Impulsi e fasci luminosi ci guideranno alla scoperta di “infinite forme bellissime” (Darwin). la luce ci porterà a scoprire la trasformazione della materia in energia. Un segnale luminoso accenderà la notte e in quel preciso istante prenderà via la danza delle particelle elementari, quella delle molecole e saremo chiamati a contemplare la bellezza luminosa del microcosmo e del macrocosmo, fino a danzare con neutrini e neuroni. Le animazioni grafiche digitali, realizzate dai videoartisti di The Fake Factory, generano sulla pavimentazione una sorta di visione al microscopio elettronico della realtà atomica e molecolare, le forme dinamiche e la danza delle cellule: i colori, le simmetrie, le tessiture e la bellezza della materia di cui sono fatte tutte le cose. L’energia e la luce permetteranno di trasformare la Stazione Leopolda in un punto di osservazione e di interazione con le cellule embrionali che si nascono sotto la superficie della realtà. Gli spettatori saranno invitati a interagire con le proiezioni trasformandosi essi stessi in minuscole cellule coinvolte nella danza della vita.

--------------- Evento promosso dal Comune di Firenze Organizzazione: MUS.E Direzione artistica Sergio Risaliti con il contributo di CAMERA DI COMMERCIO DI FIRENZE

UNESCO - International Year of Light 2015

“Endless forms most beautiful and most wonderful have been, and are being, evolved.

The phrase "endless forms most beautiful and most wonderful" occurs in the closing statement of Charles Darwin's 1859 book On the Origin of Species.

Everything "dead" trembled. Everything showed me its face, its innermost being, its secret soul, inclined more often to silence than speech—not only the stars, moon, words, flowers of which poets sing, but even a cigar butt lying in the ashtray, a patient white trouser-button looking up at you from a puddle on the street, a submissive piece of bark carried through the long grass in the ant's strong jaws to some uncertain and vital end, the page of a calendar, torn forcibly by one's consciously outstretched hand from the warm companionship of the block of remaining pages. Likewise, every still and every moving point (= line) became for me just as alive and revealed to me its soul. This was enough for me to "comprehend," with my entire being and with all my senses, the possibility and existence of that art which today is called "abstract," as opposed, to "objective" —Wassily Kandinsky (1994, 361).

The trembling of which Kandinsky speaks is the instability inherent in this world because, as Jane Bennett notes in relation to her concept of "thing-power," it [the latter] "refuses to dissolve completely into the milieu of human knowledge" (Bennett 2010, 3). In Vibrant Matter, Bennett seeks to "highlight the extent to which human being and thinghood overlap, the extent to which the us and the it slip-slide into each other" (4). Similarly, Kandinsky is interested in the ways things mutually affect each other, in the perceived traces and resulting products of the contact between organic and inorganic, natural and human made. These traces and products have the potential of creating a different future, one that Kandinsky envisions in radical opposition to the materialism inherited from the nineteenth century. In his paintings, things are made to speak in the stripped language of space, time, and affect.

[thefakefactory]

STEFANO FAKE & THE FAKE FACTORY "THE ART OF COLOURS" (2012 - today) from the fake factory on Vimeo.

STEFANO FAKE & THE FAKE FACTORY “THE ART OF COLOURS” (2012-today) Le installazioni immersive di Stefano Fake utilizzano spazio e luce per scoprire la capacità dei colori, statici o dinamici, di influenzare a livello percettivo l'essere umano, generando un’esperienza di incontro tra opera e visitatore. Concepita come una serie di opere in divenire, l'esperienza d'arte immersiva sui colori creata da Fake è stata esposta in diversi contesti sito-specifici negli anni 2012-2108 all’interno della programmazione del Fourisalone di Milano, la Design Week più importante a livello mondiale, e durante il Festival della Luce di Firenze inaugurato proprio nel 2012 con alcune installazioni multimediali realizzate da STEFANO FAKE e il suo laboratorio di arte multimediale THE FAKE FACTORY.

Stefano Fake's immersive installations use space and light to discover the ability of colours, static or dynamic, to influence the perceptive level of the human being, generating an experience of encounter between work and visitor. Conceived as a series of works in progress, the immersive art experience on colors created by Fake was exhibited in various site-specific contexts in the years 2012-2108 within the programming of the Fourisalone in Milan, the most important Design Week on a global level, and during the Florence Light Festival inaugurated specifically in 2012 with some mesmerising multimedia installations created by STEFANO FAKE and his multimedia art laboratory THE FAKE FACTORY.

[thefakefactory]

STEFANO FAKE & THE FAKE FACTORY "THE ART OF COLOURS" (2012 - today) from the fake factory on Vimeo.

STEFANO FAKE & THE FAKE FACTORY “THE ART OF COLOURS” (2012-today) Le installazioni immersive di Stefano Fake utilizzano spazio e luce per scoprire la capacità dei colori, statici o dinamici, di influenzare a livello percettivo l'essere umano, generando un’esperienza di incontro tra opera e visitatore. Concepita come una serie di opere in divenire, l'esperienza d'arte immersiva sui colori creata da Fake è stata esposta in diversi contesti sito-specifici negli anni 2012-2108 all’interno della programmazione del Fourisalone di Milano, la Design Week più importante a livello mondiale, e durante il Festival della Luce di Firenze inaugurato proprio nel 2012 con alcune installazioni multimediali realizzate da STEFANO FAKE e il suo laboratorio di arte multimediale THE FAKE FACTORY.

Stefano Fake's immersive installations use space and light to discover the ability of colours, static or dynamic, to influence the perceptive level of the human being, generating an experience of encounter between work and visitor. Conceived as a series of works in progress, the immersive art experience on colors created by Fake was exhibited in various site-specific contexts in the years 2012-2108 within the programming of the Fourisalone in Milan, the most important Design Week on a global level, and during the Florence Light Festival inaugurated specifically in 2012 with some mesmerising multimedia installations created by STEFANO FAKE and his multimedia art laboratory THE FAKE FACTORY.

[thefakefactory]

STEFANO FAKE & THE FAKE FACTORY "PIXELLATION" (2002-today) from the fake factory on Vimeo.

[thefakefactory]

STEFANO FAKE & THE FAKE FACTORY - VAN GOGH Immersive Art Experience Erfurt Germany from the fake factory on Vimeo.

[thefakefactory]

Van Gogh Immersive Art Experience Temuco Chile from the fake factory on Vimeo.

[thefakefactory]

Van Gogh Immersive Art Experience Santiago Chile from the fake factory on Vimeo.

[thefakefactory]

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#mixedmedia #mirrorroom #immersivemirrorroom

[thefakefactory]

KLIMT IMMERSIVE ART EXPERIENCE - portrait from the fake factory on Vimeo.

[thefakefactory]

STEFANO FAKE & THE FAKE FACTORY - GUSTAV KLIMT IMMERSIVE ART EXPERIENCE from the fake factory on Vimeo.

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STEFANO FAKE & THE FAKE FACTORY IMMERSIVE MIRROR ROOM -2007 from the fake factory on Vimeo.

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STEFANO FAKE & THE FAKE FACTORY "FLOWERS FLOW - IMMERSIVE ART EXPERIENCE" SEOUL SOUTH KOREA from the fake factory on Vimeo.

STEFANO FAKE & THE FAKE FACTORY "FLOWERS FLOW - IMMERSIVE ART EXPERIENCE" SEOUL SOUTH KOREA

[thefakefactory]

STEFANO FAKE & THE FAKE FACTORY INFINITE FORME BELLISSIME PIAZZA PITTI FIRENZE 2015 from the fake factory on Vimeo.

STEFANO FAKE & THE FAKE FACTORY INFINITE FORME BELLISSIME PIAZZA PITTI FIRENZE 2015