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Online Marketing Ideas During Financial Crisis

Every business will, at some point, come across times of financial crisis. Whether it's something unique only to you, or something that the world is dealing with, you still need to keep your business going during this difficult time. What do you do if you're in crisis to keep customers coming in? Here are some marketing ideas that will keep you going until you can get things back on an even keel.

Reframe The Problem

Before you do anything, it's a good idea to change your thinking around the problem itself. As many successful business people say, a problem is an opportunity in disguise. If you panic and worry about the problem, it's going to be harder to find a solution.

Change the way you think about the problem itself. Many people think that they 'have' to change things up. That makes it stressful, and sets them up for failure. Instead, think that you 'get' to try something new. Who knows, may be the tactics you use here will actually help you improve your business. You won't know until you try.

Remember Your Customers Are Still Out There

During a crisis, it's hard to imagine that there's anyone out there that still wants your services. Don't fall into that trap. Just because you're dealing with a financial crisis, doesn't mean that there aren't people out there that want to buy what you're selling.

Don't forget your audience is still out there, and certainly don't neglect them. The worst thing you can do is stop advertising and marketing your business, full stop. Even in a crisis, you need to be putting your business out there. You'll just need to change how you do it.

Add A Notification Bar To Your Website

Right now, you may want to add some kind of notification to your website. It may be reassuring customers you're still taking orders during this time, or offering a special deal to bring customers back in. Whatever it is, you can pin that offer right to the top of your site.

If you use a Shopify developer in South Florida, they can very easily implement this for you. If you operate your website yourself, then all you need to do is use a plug in, that you'll be able to find on your website's extension store page. These are easy to install, and are a great way to stay in touch with your customers.

Send Emails With Deals And Changes

Have you had to make changes to your business? For example, if you run a restaurant you may have had to switch to do doing take out only for a while. You'll want your customers to know this, so send out an email to them to let them know you're doing this. It also helps to email out deals and coupons, to encourage customers to keep buying from you.

If you already use email software to get in touch with your customers, then it's going to be simple to send something out to them. If you don't, now's the time to sign up for services like MailChimp. These help you contact all your customers at once, or create curated lists so you can contact the right customers at the right time.

Talk To Your Customers

If you have a good rapport with your customers, you can actually ask them what they want to see from you. When you ask them, you're simply conducting market research. You can ask in several ways, such as through email, on your website, or on social media. Where do you think you'll get the most responses?

All you have to do is ask, 'what do you want to see from us as a business?' It's amazing how many people will come back to you, with their ideas. You'll see some want certain products back in stock, some will have ideas for what new products they want to buy from you, and more. Pay attention to what they're saying, and implement as much as you can.

Create Videos

You'll see lots of businesses creating blogs, sharing ideas and tips from their industry. These are great as you can use them on your website or online store front, and they can be optimized for SEO. If you want to take it one step further though, why not try making videos?

Making videos for your business is highly recommended, as more and more people look to sites like YouTube for their content. As an example, a hair salon may put out videos describing how to best take care of dyed hair, or demonstrating the best way to curl your hair. These videos are great as they give the viewer what they need, and you can use your products in your how to clips.

Revamp Your Online Store

Has your online store looked the same for a long time? Retooling it could be just the thing to help you attract the attention of new customers, and bring in new business. If you're not sure where to start, it's a good idea to bring in a Shopify website developer in South Florida. They have all the experience in what makes a website successful, and bring it to your online store.

With these tips, you'll be able to keep your business up and running during a financial crisis. Use these low cost marketing tips to keep in touch with customers, and stay relevant as you ride this problem out.

[thegenielab-blog]

Facebook Marketing Tips to Increase Online Store Sales

Facebook (FB) is the world’s largest social and business media platforms. In fact, over 67% of the world’s companies and brands now have a strong online presence across this fascinated platform. What was once a meeting point for rekindling old friendships and building new ones has morphed into a global marketplace for increasing customer and client engagements. Similarly, Facebook is now the premier go-to-platform on launching new, potentially lucrative online stores out of the brick and mortar establishment realm.

With all these benefits in mind, are you really using Facebook to increase your online store lead and sales? Remember, if you are not on social media as a business owner, you are marketing your products and services to less than half of the worldwide consumer buying place. Let’s take a detailed look at vital tips on Facebook that may propel your online stores to higher visibility and great customer-client patronage.

Use Facebook adverts

Using Facebook advertisements is a compelling way to promote your products and services to mass audiences. However, they have algorithms that can be modified to target core, niche, or geo-specific customers as well. A Shopify development company in Miami has the tools and experience to built your brand presence across Facebook, Twitter, LinkedIn, and other essential social media marketing platforms.

They can help you reach bigger audiences and put your e-commerce platforms on the map. This ensures lead generation and driving potential buyers back to your websites and online stores. With the latest in analytical tools for measurable results, your Shopify Miami specialists tailor all social media marketing campaigns around your specific, immediate, or long-term needs.

Multi-product carousels turn your items into sales

The ultimate goal of any online business is to garner more leads and convert them into sales. This means engaging potential clients and customers with gripping content and eye-catching, aesthetically-pleasing visuals. One of the most popular constants in the world of FB marketing is marketing-product carousels, which are as fun as they are essential in building loyal customer bases. Here are some of the benefits of these visually stunning images and video media additions:

• Multi-product carousels adverts seamlessly blend in with any FB business page, personal page, or brand group page.

• Carousels have shown to increase click-through-rates for most FB marketing and online advertising campaigns.

• It is easy to implement with little to no overhead charges. This is a great way to build domestic – international audiences while decreasing brand advertising costs as well.

• Multi-product carousels are intriguing, interactive, and designed to engage potential and existing buyers across the board.

Customers tend to scroll through these carousels and see which products or services pique their interests. This is an excellent way to engage and entice customers by drawing them in with clicks, back-links, and user-friendly purchase and checkout options.

Why Miami businesses need Facebook marketing

Social media integration is a vital step in spreading your company’s message across to hundreds, if not thousands of customers each day. By showcasing a range of products for sale, you can double-up with promotional discounts, exclusive sales, and portals for answering customer-related questions and concerns. This renders your Miami business (in any industry, niche, or sector) a viable, competitive entity that is committed to excellence in client fulfillment. For example, a baseball product supplier in Miami may want to connect with a Shopify website developer to market a myriad of items simultaneously. These may include baseball helmets, gloves, caps, attire, protective gear, uniforms, and other accessories in one shot. This is a form of broad-band marketing that covers all “bases” as you build and grow your online business presence. Videos adverts on Facebook puts a face on your brands

According to social media monitors, over 59% of potential buyers prefer brands that have actual people on the other end of the calls or live chat assistance. While automation is rapidly taking over the global marketplace, there is still enough room for human-to-human contact. No more accurate is this than when it comes to marketing and promotional videos across Facebook.

Facebook’s algorithm prioritized video content over other forms of online advertising. They recommend using actual products and services you sell instead of stock imagery of existing product photos from other competitors. By using video adverts, these will more lifely to find its way onto people’s feeds. They are more engaging to customers as visual mediums that showcase real people and not robots or intricate illustrations and animations. More than half of daily FB users watch video adverts on this platform every day – keep this in mind when promoting videos for your Shopify development in Miami.

Always promote your business with Facebook offers

How do you stand out from the rest of the competition? What makes your products and services more intriguing than the next company or business? These are questions you must have reliable answers for – before venturing into FB online marketing. Hiring a local SEO company or specialist can give you the leverage needed to stay or become competitively viable in any industry or sector you serve. With this in mind, always take advantage of exclusive FB offers that are geared specifically towards your loyal or growing customer bases. Some of the benefits of offers include but are not limited to:

• More customers are likely to click on special offers without having them to migrate to other pages for redemption. This may turn them off and increase bounce rates on your Facebook business pages or stores. Limit the number of outgoing links since FB allows clicking and purchasing of your products from within their platform.

• Create introductory offers on your products for FB customers. These can range from 20% off to 50%, depending on what you want to sell and earn a substantial income.

• Again, potential customers don’t even need to leave FB to redeem these special offers. This closes the gap between internal and external sales with unique codes they can use on your website. This is called ‘social proof’ in the industry and has shown to be tremendously successful in enticing new and existing customers to your pages.

These are only a few ways to increase your online store sales on FB, website, and other platforms. Speak to a local Shopify development company in Miami for more assistance on social media visibility and reaping the awards of online brand marketing today.

[thegenielab-blog]

The Top 5 Tools For Shopify Developers

With the explosion of online commerce comes the introduction of online marketplaces like Shopify. It's one of the best places to show off your work and bring in customers, as they can easily find you. With the introduction of Shopify has come more tools that you can use to get the most out of your experience. Here are just 5 of the best Shopify tools to really get business booming.

1.       Shopify SKU Generator

An SKU is vital for every product you develop in your store. What's an SKU? It's stands for Stock Keeping Unit, and is used to identify each of your products. When you have an SKU for each product you sell, you'll see that it's much easier to keep track of what you have in stock.

This SKU Generator for Shopify is a life saver for any small business. It allows you to assign a code to any product you have on your store page, automatically. It also offers you an easy to use grid where you can see everything you have at a glance. You can use it to keep track of what you have, and see what needs to be ordered back in. When you have so many things on your plate already, having an automatic SKU tools makes things a lot easier.

2.       Hatchful Logo Maker

Any good business needs a good logo to get started. It's important to get your branding right, and you need to grab peoples' attention. What if you're not a graphic design expert though? You'll use a Shopify developer in Miami, or a tool like this to get you started.

It's really very easy to create your logo in Hatchful. All you need to do is give it the name of your business, a slogan, and where you want to use your logo, and the tool will do the rest. It will give you a full selection of logos for you to choose from. You can use them right there on your store, and help it look great.

The great thing about this tool is that it's created by Shopify themselves. You can use it easily and get your logo uploaded onto your store, all in minutes. It's amazing what a difference having a logo makes, so ensure that you have one.

3.       Burst Photos

Talk to any Miami Shopify development company and they will tell you that photos are the key to a good store front. The first set of photos you need are good product photos, that show off every product at the best possible angles. Multiple shots of your products, in different locations, help customers see what they're buying.

You'll also need good stock photography to take your store to the next level. This will be used in banner art, to differentiate different collections, or to spruce up your home page. Getting stock photography can often be expensive though, so where do you go?

Burst Photos have a fantastic selection of photos you can use, and better yet, they're royalty free! You can use them as needed, without having to worry about the extra cost.

4.       Kit Marketing Automation

 It's not enough to make an awesome product and put it on Shopify. There's lots of other stores on there too selling something similar, so which ones should your customers choose? At the end of the day, they're going to choose the store with the best marketing.

 Not at the level of hiring your own marketer yet? Not to worry. This Kit Marketing Automation tool is one of the most Shopify tools out there right now. It writes, builds and even posts to social media for you, taking the tedious jobs out of your hands. You can also use it to send out automated emails to keep customers informed of what you'll do next.

 As you use this, you'll get information on how your store is doing, as well as how your marketing is reaching people. It will help you reach the people you want to reach, without having to do all the work yourself.

 5.       Gross Profit Margin Calculator

 Finally, this is a tool every Shopify store owner should be using, especially if this is your first time ever owning a small business. When pricing your items, you need to know how much you should be charging your customers. How can you ensure that you're charging enough to make a profit, without overcharging them for your goods?

This is the tool you need. It's very simple to use. All you do is put in your product cost and markup percentage, and this will tell you what your profit margin and retail cost should be. This helps you stay profitable, so you can keep on selling. When you use this, don't forget to factor in your advertising costs to ensure you're getting the right figures.

If you're just starting out and you're on your own, it's hard to know where you should start with your pricing . This tool is invaluable to you.

These are five of the top Shopify tools out there right now. They're all designed to make it easier than ever to put your own store together. Whatever you're selling, you'll get the best results with these tools. Use them to market your goods, put together your branding, and get the pricing just right before you go live with your Shopify store.