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Affiliate marketing has become a vital inclusion in the marketing strategy for companies. Essentially, affiliate marketing is a process in which brands (or advertisers) use affiliate channels to advertise their products. Affiliates are also referred to as publishers. The affiliates use the brand website, product, service, or promotional links to prompt more clicks from potential buyers. Online bloggers, vloggers, or social media influencers are some examples of affiliates that a business can contact depending on their affiliate program. For instance, an adventure travel vlogger can provide product links of the touring accessories or travel websites used. These comprise of anything from their luggage to airline service, hotel room, or tour details. Once a potential buyer clicks on the specified link and completes a purchase, brands pay the affiliate a commission. Affiliate marketing is profitable for the brand and the affiliate. During COVID, Affiliate marketing emerged as a cost-effective channel for brands, mainly because most consumers spend time online. Digitization of services has become the central theme for many businesses. Instead of visiting physical offices and stores, users have been content perusing websites for purchasing products and services in a leisurely manner. It has compelled brands to reconsider their core marketing concepts. Using in-house marketing tools solely might not be the best ploy to engage customers and generate leads anymore. Brands have to adapt to the changing buyer behavior and accommodate more effective affiliate programs into their marketing strategy. Let’s take a closer look at why affiliate marketing is emerging as a cost-effective channel for brands during COVID-19. What are the significant factors causing brands to adopt this strategy?

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Marketing experts prioritize being prominent at the top of consumer search pages because it yields the highest return on investment. There are two ways to attain maximum visibility on search engines: organic marketing and paid marketing. Well, the answer to the question “which one is better?” is quite simple, “It depends on your marketing goals.”

Every marketing campaign and strategy has different objectives to fulfil, and the same goes for Organic and Paid marketing. There are considerable differences in Paid and Organic marketing, but the major one is its cost.

The paid marketing campaigns focus on paid rankings, while organic marketing campaigns focuses on free rankings in search results. Marketing experts use SEO strategies to boost their site’s visibility or rankings in organic search results.

Since Organic marketing requires almost no cost for ranking, amateur marketers might opt for organic marketing without considering the fact that it is a long-term process that requires focused efforts with consistency for an extended period.

To conclude which might be the better marketing strategy for marketers and get a broader perspective on Organic and Paid marketing, let us consider the benefits and downsides of both.

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The social media landscape of businesses is evolving quickly since COVID-19 came into the picture in December 2019. With more and more companies embracing some remote working style, it is no surprise that Smart Insight’s report showed a whopping 43% upsurge in the time people spend on social networks daily.

Given that 50% of the world’s population are on some form of social media, businesses worldwide are aggressively shifting focus on their social media strategies to give their products and services better exposure.

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How much importance does an email hold in your business processes? Probably, more than you think. The email has come a long way, having its separate branch of marketing. Despite the fact that email has been around for decades, advertisers and salespeople are continually trying to remain on top of their never-ending inboxes. According to HubSpot, on average a salesperson spends 21 percent of his productive day writing emails.

The challenges faced by 2020 are likely to continue in the year 2021, where email remains at the top for the everyday business communication channel. While companies are striving to stand out in the recipient’s inbox, the one thing often forgotten is the email signature. Your email signature can make an ever-lasting impression on your audience. Let’s explore more about email signature tips and software.

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The digital marketing industry is growing by the minute. Every year, the industry comes up with new technologies and methods. Such growth ultimately results in an influx of new and unique tactics and tools at the disposal of advertisers and performance marketers.

This, for the most part, is a good thing, but what happens when a lot of complex terminologies get thrown around?

Answer: Confusion. It is hard to keep up with this digital marketing industry. This article aims to uncomplicate a small part of it by showcasing the fundamental differences between Programmatic and Display Network Advertising.

Some people like to use the words Programmatic and Display Network Advertising interchangeably, but are they the same? Not really. While they both work towards the shared objective, each has its pros and cons.

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The process of designing marketing strategies to reach your users at any point of the marketing funnel is known as Mobile App Marketing. It’s the process of keeping the app users engaged during their entire experience with it, such as when they first discover it, download it, go through the onboarding process, and remain engaged.

The mobile applications are way more different than their previous forms. They have fundamentally transformed nearly every aspect of our lives. The user experience of mobile applications has also been phenomenal, from ordering food, to making a grocery list, checking account balances, and communicating with others. Every application is personalized according to the user’s needs.

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One of the industry’s significant innovations is Artificial Intelligence tools that streamline processes and make businesses more effective. Artificial Intelligence (AI) and Machine Learning (ML) are two separate entities that complement each other well. While artificial intelligence aims to harness certain aspects of thinking, Machine Learning helps people solve problems efficiently. According to QuanticMind, 97% of leaders believe that the future of marketing lies in how digital marketers work alongside Machine Learning-based tools. Analytics, personalization, automation, and optimization are the four pillars of success for any digital marketing campaign. Exploiting the enormous potential of Machine Learning is no longer a dream for the digital marketing industry. Several companies are already advancing their digital marketing campaigns with the help of Machine Learning. According to Gartner, 30% of companies will use Machine Learning in one part of their sales process.

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Video is one of the most common marketing techniques, which has lasted for many years since television was invented. With the changing trends and the emergence of technology, video marketing is getting popular among Gen-Z. In this article, we will focus on Emerging Video Marketing trends in 2021. The rise in technology, AI, business analytic and CS, and addressing the dynamic need of buyers creates demand for futuristic marketing plans.

Video marketing is here to stay, and its impact will increase in 2021 with more organizations looking for video content for advertising. According to a report, customers have to go through various touchpoints during the purchase process, and almost 75% of buyers are looking for instant interactions around all departments of a company.

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Data is one of the most valuable resources for businesses. The more information you have about your customer’s interests and needs, the better service you can provide. When the Covid-19 outbreak has disrupted lives in today’s situation, it is even more crucial to know your customers in their current state of mind to meet and exceed their expectations. An enhanced understanding of your customers allows you to create services and products of their interest.

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Get to know the power of IGTV

Every business now and then complains about missing out on establishing themselves on famous video streaming platforms like YouTube. As the ones already established reap the benefits of maintaining a loyal customer base, best promotion for products/services, and most importantly, delivering the content that glorifies the company. Well, it’s not the end of the road for all the businesses who yet aren’t on Youtube. There is yet another shot at it since IGTV has also gained similar status, and it has now become one of the best video streaming platforms.

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If you aren’t able to gather leads from your visitors before they leave your page, or you want to share the last piece of content with them before they bounce on another website to regain attention.

Then you are about to find out the solution to this problem.

One of the proven solutions to this problem is using Exit-intent pop-ups. Online marketing experts who manage email marketing campaigns use these pop-up tactics to build their email list. Also, paid search ad experts use these pop-ups to showcase special offers as bait to acquire leads. Exit-intent pop-ups help in decreasing the bounce-back numbers of visitors from a website.

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First, let’s talk about social media marketing in the context of why it is not the optimal choice for better ROI and conversion rate.

Well, it is a fact that social media provides the best reach compared to other platforms. The only issue with this advantage is that such reach can promote a product or service but not sell it efficiently.

To put things straight social media marketing works great for brand awareness campaigns and promotional campaigns, but it doesn’t create the same magic for conversion campaigns. It is not a hidden fact that with the help of data science, social media marketing has gained some boost in Conversion campaigns. Still, the audience isn’t usually warm enough to convert sales, which leads to creating extended formats of sales funnels.

Effective marketing is a crucial factor in the company’s growth. If the company’s marketing strategies do not bring the best sales conversion, they are of no fair use. Social media marketing can be beneficial in other marketing strategies for its benefit, but Paid Search is a better alternative for achieving good ROI and sales conversion.

Online sales experts have always been in favor of Paid Search over Social Media Marketing. As most of them firmly believe that “you give your customers what they search for,” and that is precisely the features of Paid Search strategies.

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These days every business organization focuses on improving their customers’ experience, and, for this, technology plays a vital role. Technology helps in delivering products and services to achieve that. From the business point of view, the year 2020 experienced many limitations in resources and workloads because of the Covid-19 pandemic. The one thing that has increased the most is the reliability of the technology. Smart Technology or SmartTech has changed business and ensured greater customer satisfaction and market acquisition, improving customer retention rates. The power of the internet has become a common phenomenon that has seen a sharp increase in recent years.

Technology has improved business and introduced new CRM (Customer Relationship Management) systems for business. The predominance of internet and web platforms has increased the use of customer data. The data must be appropriately filtered to be used for analysis and make a decision driven approach for the organizations. Data analysis tools and professionals can utilize the customers’ data and use them for business strategies and increased performance. IBM has introduced AI to efficiently manage the employee workforce and make customer experiences more human through adaptive and intelligent customer services.

The covid-19 pandemic has increased a considerable amount of data due to the prolific increase of online platforms and smart handheld devices. Open Vault reported a rise in data consumption at around 402 GB in the first quarter of 2020, a 47% increase compared to last year. Now the problem lies with the business organizations to handle this massive increase of data. Here comes the role of Customer Data Management, and the Customer Data Management Platforms come into play.

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The Covid-19 crisis has forced businesses to embrace technology to provide a unified customer experience. The pandemic restrictions have had a significant impact on consumer behavior. It is crucial to deliver a better customer experience in these challenging times. During the pandemic year 2020, business isn’t about what you are selling; it’s about what customers want to buy. Customers demand a personalized experience throughout all channels. So, the biggest challenge for marketers is to meet and exceed customers’ expectations.

According to Forbes, 84% of companies leveraging customer experience report an increase in their revenue. An effective customer data management will surely deliver an enhanced customer experience. Collecting customer data is essential to know your customers well and serve them according to their needs and preferences. Also, gather only the relevant data that can add value to your business. Let’s discover some segments and trends of customer data management that will provide more robust customer experiences in 2020.

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If there were one word that could describe the year 2020, it would be “unpredictable.” With the COVID vaccine steadily seeing the light of the day, Christmas fiasco is soon set to take over the online shopping space. Even with the unprecedented times still looming over customers’ heads, holidays remain an exciting time to browse online sites and exchange gifts to spread light. As per a report by National Retail Federation (NRF), consumers are expected to splurge approximately $998 on gifts, holiday decorations, food, and more for themselves and their families this year.

According to the Chief Strategy Officer at Bloomreach, Brian Walker, given the current state of affairs where people are worried about product availability and their health, it is safe to say that consumers are more than likely to prefer online shopping over the in-store shopping experience. But the real question is, what should retailers and vendors expect?

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Artificial Intelligence has changed business, marketing, and perceptions of life in the most effective way. AI is growing its popularity in business and advertising, its decision-making abilities, and understanding consumer requirements. The Role of AI in the New Advertising Landscape has become essential and immensely crucial. The emergence of this new technology has changed the way of doing business and gaining popularity by keeping up to the consumer demands on a comparatively lower budget. E-commerce is a common platform for the new millennials. Its growing demand has encouraged large business houses to look for digital platforms to advertise and sell their products. Technological advancement has introduced Artificial Intelligence in the advertising of products and services on digital platforms. In advertising, a huge amount of data is generated from search, content, and social media platforms. Analyzing them cognitively has become difficult for humans. This makes AI a natural choice in the field of advertising. Now, let us throw some light on the areas where the Role of AI has become invincible and how they are capturing the global market.

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The business landscape is evolving at a faster pace than some organizations can adapt. The operations of most departments within an organization have been disrupted during this COVID-19 outbreak. There is an overwhelming need to optimize supply chains; digital transformation has become a priority. Marketers are also faced with a quandary about how to implement creative strategies in the current environment. It is only relevant that businesses think about alternative strategies to sustain their business.

Under the current circumstances, we often hear about Social Distancing, the need to practice it, and the ill effects if not followed. It has impacted everyday life. We cannot ignore the impact of Social Distancing on office life, collaboration, and operations. But, although there is a negative impact, we have to ascertain how to cope with Social Distancing and why it presents an opportunity for Marketers during COVID-19.