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With a mindset tuned for both problem framing and problem solving, the role of the User Experience (UX) Designer must align organisational goals with user’s needs. It’s holistic by nature.
The UX Designer analyses a given product or service from an user centered perspective, in a way that a deep empathy is established. He has to go through not only the rational definitions behind the problem, but also understaning, mesuring and modelling the user behaviour, in order to conceive prototypes that deliver the best possible solutions.
The design process cycle ensues in loop, over and over again, whilst managing to establish a perfect balance between time, quality and resources. The next step, is to do tests and even more tests, until achieving the best outcome, until establishing a new added value.
An outcome which will heal the user behaviour's pain points. An added value which will positively transform the product or service until the next problem is framed, until the next iteration's cycle start.
Ok, this could be simpler... Just like saving the world!
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