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Did you know: You Can Promote Your Brand on YouTube

Originally published by The Purble Bird — Your Creative Partner in Branding and Design.

Did you know that YouTube is now even more popular than Google? That’s right! Since December 2015, YouTube has surpassed Google in popularity, with a growth of 5.3% — possibly boosted by the holiday season, but undeniably fueled by its explosive growth over the past few years.

Recent studies show that people aged 18 to 49 spend 60% of their online time watching videos. This makes YouTube an essential platform for brands aiming to grow their visibility and connect meaningfully with audiences.

To help you get started, The Purble Bird has put together four simple yet powerful strategies to build your brand on YouTube:

1. Your Visual Identity — Your Logo

Your logo is the face of your brand. A great logo is simple, unique, and timeless — something that sticks in people's minds whenever they think of your company.

When posting videos, subtly place your logo in the bottom left corner (or wherever you prefer) to reinforce your brand without distracting viewers from your content. Consistency is key!

2. Add Overlays to Every Video

Here’s a fantastic opportunity many miss out on: YouTube overlays! In the past, overlays were tied to active ads, but today, you can create an advanced video, pause the campaign, and still benefit from branded overlays. This means you can promote your brand across all your videos without paying for ongoing ads.

Use overlays to gently remind viewers who you are — it's simple, smart, and highly effective.

3. Keep Third-Party Ads Off Your Videos

You’ve put effort into your videos — don’t let random ads steal the spotlight! By selecting the option to “Prevent ads from showing in my video,” you can keep your content clean, professional, and fully focused on your brand messaging.

Once enabled for one video, this setting can apply automatically to future uploads, ensuring a consistent viewer experience across your entire channel.

4. Share Your Story

To make your brand feel more personal and relatable, tie it back to your YouTube channel through storytelling. Share the story behind your logo, your mission, your journey — invite people into the world of The Purble Bird. Audiences are far more likely to trust and remember brands they feel emotionally connected to.

Have questions or need help with your brand’s YouTube journey? The Purble Bird team is here for you. We’re ready to assist with everything from logo design to crafting your full branding strategy.

Let’s make your brand unforgettable — contact us today!

[thepurblebird]

Proudly leading graphic design in Madurai, The Purble Bird offers exceptional services across Tamil Nadu, with a focus on Madurai. Our expertise spans digital, social, and outdoor media, setting us apart as the premier graphic design company.

[thepurblebird]

[thepurblebird]

[thepurblebird]

Graphic Design Company in Madurai

Graphic Design

"Elevating brands with captivating visuals, The Purble Bird Digital Marketing embodies creativity and precision in every design, crafting narratives that resonate globally.

"Graphic Design:

Creating designs, logos, and style guides that resonate with your brand’s unique personality. Our talented team of graphic designers combines artistic flair with digital know-how and strategic marketing communication. We create visually captivating graphics that effectively convey your brand's message by seamlessly blending design aesthetics with marketing science. Let our Logo graphic designers in Madurai work their magic, transforming your brand into a visual masterpiece that leaves an indelible mark.

Graphic Design Company in Madurai, Tamil Nadu:

Hiring the top graphic design company or best graphic design company in Madurai is the first step to standing out among the crowded in the competitive world market. Our best graphic design company in Madurai provides high-quality eye-catching, valuable, and enticing visual content compared to designs of other graphic design companies in Madurai. To make stand out in the competition a skilled team of graphic design companies in Madurai provides creative, out-of-the-box, and effective graphic design services for all sizes of businesses.

Graphic design has the power to effectively communicate your business message in a way that surpasses the impact of a thousand words. Our professional graphic designers in Madurai can enhance and grow your business by helping your prospective customers take action to buy your services or products. As a top SEO expert in Madurai, we have a better idea to design quality graphics to boost your SEO campaign.

Why Choose our Top Graphic Designing Company in Madurai compared to other Graphic Design Companies?

Our top graphic designing Company in Madurai provides high-quality, attention-grabbing, and affordable graphic design services compared to the costly designs of other graphic design companies in Madurai. We help you to tell your business story loud and clear to your prospective customers with the help of our graphic design services. We know how important branding is for individuals, small businesses, or corporations. So, we provide tailor-made design services and we have solid experience to back it up.

Portfolio of our Graphic Design in Madurai:

● Logo design ● Brand identity ● Corporate identity ● Advertising design ● Social media designs ● Catalogue design ● Brochure design ● Flyers design ● Photo editing ● Product design ● Mailer design ● Signage design ● Ecommerce design services ● Magazine design ● Stationery design ● Annual reports design ● Interactive PDF brochures ● Graphic illustration ● Newsletter design ● Exhibition stand design ● Design for printing ● Website graphic design ● Website banner design

[thepurblebird]

DIGITAL MARKETING COMPANY | THEPURBLEBIRD

Before we begin, it is important to analyze what Digital Marketing is and how Social Media influences it.

A PEEK INTO DIGITAL MARKETING

Digital marketing includes some of the many marketing efforts brought to light by the help of an electronic device or even the internet. This is the underlying definition of digital marketing. With the onset of digital marketing, we can be able to enhance the company’s or organization’s leads and also look forward to the next stage of virtual marketing or branding. Through digital marketing, you can take advantage of displaying the advertisements online or virtually, which is also a part of marketing.

It is generally said that you will be able to reach more and more customers through advertising. But when it comes to the concept of digital marketing, the question that springs up is that the ads that the companies and organizations show, where do they usually get featured?

The answer to this is pretty simple. The ads are typically portrayed on users' social media channels or pages, or it could even be the place where the users surf on the internet.

So, this is where the social media comes into the main picture and becomes hand in hand with the world of digital marketing.

WHAT IS ACTUALLY SOCIAL MEDIA?

Social medias are a kind of website or applications that enables the users to create an account and share various media like content, images or video and it also makes the user participate to get actively engaged in the social networking. When it comes to social media, users get actively participated in context of sharing or discussing the hot topics or news in their respective fields of interest. Users can also find certain answers for their queries in social media, they could also look out for some services or products that will officially be put up on the social media for open viewing.

In the current digital world, social media is just booming at a very high rate and also taking over the part of humans. So, if you want to get to know your customer very precisely, then social media pages and links are the most optimized way to get to your customers.

HOW ARE SOCIAL MEDIA AND DIGITAL MARKETING AMALGAMATED?

At the rudimentary stage of digital marketing, users generally made use of the conventional telecommunication modes such as television and newspapers for advertising or branding. With the onset of advancements in technology and the varieties, people started to find more and more useful content and informative content on the internet. Internet connectivity is indeed a requirement in this era.

Let us look at one real-life example: If any company official wishes to use the services that your organization offers, they will immediately contact you by gathering information or testimonials about you on social media. When they find out that your organization's goals are in line with their business requirements and goals, they will most likely reach out to you directly and get on good business terms with yours, too.

 WRAPPING UP

Last, but not least, there are quite some ways to enhance the sales and branding of your business digitally, but choosing the correct direction to win in this competitive world, balancing your company’s growth and at the same time not losing your customers and organization’s reputation, under any circumstance, is indeed a Herculean task. Social media channels are no doubt the most preferred practice way to reach out to your customers and attract them to you.

[thepurblebird]

A PEEK INTO DIGITAL MARKETING

Before we begin, it is important to analyze what Digital Marketing is and how Social Media influences it.

A PEEK INTO DIGITAL MARKETING

Digital marketing includes some of the many marketing efforts brought to light by the help of an electronic device or even the internet. This is the underlying definition of digital marketing. With the onset of digital marketing, we can be able to enhance the company’s or organization’s leads and also look forward to the next stage of virtual marketing or branding. Through digital marketing, you can take advantage of displaying the advertisements online or virtually, which is also a part of marketing.

It is generally said that you will be able to reach more and more customers through advertising. But when it comes to the concept of digital marketing, the question that springs up is that the ads that the companies and organizations show, where do they usually get featured?

The answer to this is pretty simple. The ads are typically portrayed on users' social media channels or pages, or it could even be the place where the users surf on the internet.

So, this is where the social media comes into the main picture and becomes hand in hand with the world of digital marketing.

WHAT IS ACTUALLY SOCIAL MEDIA?

Social medias are a kind of website or applications that enables the users to create an account and share various media like content, images or video and it also makes the user participate to get actively engaged in the social networking. When it comes to social media, users get actively participated in context of sharing or discussing the hot topics or news in their respective fields of interest. Users can also find certain answers for their queries in social media, they could also look out for some services or products that will officially be put up on the social media for open viewing.

In the current digital world, social media is just booming at a very high rate and also taking over the part of humans. So, if you want to get to know your customer very precisely, then social media pages and links are the most optimized way to get to your customers.

HOW ARE SOCIAL MEDIA AND DIGITAL MARKETING AMALGAMATED?

At the rudimentary stage of digital marketing, users generally made use of the conventional telecommunication modes such as television and newspapers for advertising or branding. With the onset of advancements in technology and the varieties, people started to find more and more useful content and informative content on the internet. Internet connectivity is indeed a requirement in this era.

Let us look at one real-life example: If any company official wishes to use the services that your organization offers, they will immediately contact you by gathering information or testimonials about you on social media. When they find out that your organization's goals are in line with their business requirements and goals, they will most likely reach out to you directly and get on good business terms with yours, too.

 WRAPPING UP

Last, but not least, there are quite some ways to enhance the sales and branding of your business digitally, but choosing the correct direction to win in this competitive world, balancing your company’s growth and at the same time not losing your customers and organization’s reputation, under any circumstance, is indeed a Herculean task. Social media channels are no doubt the most preferred practice way to reach out to your customers and attract them to you.

[thepurblebird]

Before we begin, it is important to analyze what Digital Marketing is and how Social Media influences it.

A PEEK INTO DIGITAL MARKETING

Digital marketing includes some of the many marketing efforts brought to light by the help of an electronic device or even the internet. This is the underlying definition of digital marketing. With the onset of digital marketing, we can be able to enhance the company’s or organization’s leads and also look forward to the next stage of virtual marketing or branding. Through digital marketing, you can take advantage of displaying the advertisements online or virtually, which is also a part of marketing.

It is generally said that you will be able to reach more and more customers through advertising. But when it comes to the concept of digital marketing, the question that springs up is that the ads that the companies and organizations show, where do they usually get featured?

The answer to this is pretty simple. The ads are typically portrayed on users' social media channels or pages, or it could even be the place where the users surf on the internet.

So, this is where the social media comes into the main picture and becomes hand in hand with the world of digital marketing.

WHAT IS ACTUALLY SOCIAL MEDIA?

Social medias are a kind of website or applications that enables the users to create an account and share various media like content, images or video and it also makes the user participate to get actively engaged in the social networking. When it comes to social media, users get actively participated in context of sharing or discussing the hot topics or news in their respective fields of interest. Users can also find certain answers for their queries in social media, they could also look out for some services or products that will officially be put up on the social media for open viewing.

In the current digital world, social media is just booming at a very high rate and also taking over the part of humans. So, if you want to get to know your customer very precisely, then social media pages and links are the most optimized way to get to your customers.

HOW ARE SOCIAL MEDIA AND DIGITAL MARKETING AMALGAMATED?

At the rudimentary stage of digital marketing, users generally made use of the conventional telecommunication modes such as television and newspapers for advertising or branding. With the onset of advancements in technology and the varieties, people started to find more and more useful content and informative content on the internet. Internet connectivity is indeed a requirement in this era.

Let us look at one real-life example: If any company official wishes to use the services that your organization offers, they will immediately contact you by gathering information or testimonials about you on social media. When they find out that your organization's goals are in line with their business requirements and goals, they will most likely reach out to you directly and get on good business terms with yours, too.

 WRAPPING UP

Last, but not least, there are quite some ways to enhance the sales and branding of your business digitally, but choosing the correct direction to win in this competitive world, balancing your company’s growth and at the same time not losing your customers and organization’s reputation, under any circumstance, is indeed a Herculean task. Social media channels are no doubt the most preferred practice way to reach out to your customers and attract them to you.