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We looked inside some of the posts by therapisttb77-blog and here's what we found interesting.
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Post 6 Competition
Burke Williams top 3 competitors are Vita Day Spa (Minnesota), Spa Habitat’s (Texas), and Fountains day spa (Virginia).
What sets Burke Williams apart from the competition is that they set the standard for high end spas. Another factor is that there locational factor, since they are only located in California, they are able to set up in neighborhoods of people that can afford to live in those cities. I would say that Burke Williams is the price leader that all other competition follows.
I assume the Burke Williams brand market share is about 30%
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Post 5 Target Market
Burke Williams’s day spa is a high end luxury spa. Their target market is for high end customers that can afford that type of luxury for services. Memberships range from $185 to $95 a month (depending on demographic locations like San Francisco, San Jose or Southern California).
Since December 1, 2016, Burke Williams opened Simply Massage in Marina Del Rey, Ca. This was for the target market who wanted to get the experience of the day spa without the financial risk. Membership is $59 a month. Simply Massage is a massage only service that provides you with psychological needs one 60 minute massage a month.
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Post 4 SWOT
Ive conducted a SWOT Analysis of Burke Williams day spa and this is what ive concluded.
Strengths:
Known as the Original European day spa. They were able to set the standard for others to follow.
Strong Brand with high end world class products like H2V Brand and Eminence.
Weakness:
High end cost for providing health services
Spa might be considered a luxury expense for those that cant afford the spas prices
Opportunities:
In response to the spas that offer lower prices for there service Burke Williams has opened Simply Massage. They offer the experience without all the “bells and whistles” and at a more affordable price than the Burke Williams spa.
Threats:
Other massage places (Massage Envy) that provides lower cost for there spa services.
Neighborhood Mom and Pop massage places that give legit spas a bad name.
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Post 3 Strategy
Burke Williams’s sustainable Competitive advantage is customer excellence and product excellence. They offer a wide range of services from Massages, Chiropractic, Facials, skin and nail treatments. What you’re paying for is the experience. This sets them apart from their competitors like Viva Day Spa, Habitat, and Fountains day spa.
A large co-ed lounge for socializing. Relax in luxury in front of a glowing fire.
Enjoy complimentary seasonal teas, refreshing infused waters, and fresh fruit.
Separate spa amenities for men and women.
Whirlpools, steam room, dry sauna, cool misting room, private showers, and cold deluge.
Vanity areas equipped with all the amenities you need for your return to the outside world: hair products, shaving goods, blow dryers, curling irons, and more.
Burke Williams’s key differentiator for their brand is design. Burke Williams is known as the Original Urban day spa. Each spa is designed as in a European setting that is set to take you away from your everyday being and transform your day.
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Post #2 -Brand
Buke Williams was Co-founded by CEO William K Armour (1984). It's corporate headquarters is located at 8927 Lindblade St. Culver City, Ca. 90232. Its phone number is (310) 966-4098.It is a private,independent company. Burke Williams employs about 40 people at Headquarters and about 100 employees total (all locations).Burke Williams has a estimated annual sales of about 14.6 million.
Our Mission and Core Values
Our Mission
We exist to transform your day.
Our Guiding Principles
We are committed to leading our employees and guests into uncommon ground, a sanctuary of wellness and beauty, inspiration and optimism.
We are committed to doing what is right rather than what is expedient through truth and honesty, openness and accountability.
We will be skillful, diligent and responsive in our work, and earnest in our desire to transform lives for the better.
We are committed to an environment that gives meaning to our jobs and expresses the dignity and importance of our work.
Our Core Values
We are family. Family is the heart of Burke Williams. Our company was started by a family and is owned by a family. Families grow and change, but they always have each other’s backs. We welcome YOU to our family.
Creativity is inspiring. We are empowered to find creative solutions that will brighten someone’s day and put a smile on their face.
Serving others is a noble calling. We are called to serve our fellow man every day—and each of us is our fellow man. It’s our pleasure!
Pride, graciousness, passion, and optimism are always ‘five star’. These characteristics are the foundation on which our acclaimed attention to detail is based.
There is nothing more satisfying than the word ‘WOW’. It’s the moment a guest smiles at an unexpected pleasure—a complimentary bath, a lovely bite of fruit, a birthday greeting in their locker. We want everyone to say ‘WOW.’
The best leader is one who serves. Our leaders serve the company, our guests, and most of all, you. They inspire trust and lead by example. They strive to nurture the leader in all of us.
A culture of humility is beautiful. It glows with every act of service for another.
Whatever we do, let’s do it with our heart. Life is a lot more fun when we live it with love. Lead with your heart. Find joy in your work. Happiness will follow.
You make the difference. Each of us has a special role in the Burke Williams experience. It’s what we bring and who we are that truly matters.
Burke Williams is a day spa that provides services. These services include massages, facials, skin, nail, chiropractic and specialty treatments. There California locations are in San Francisco, San Jose, Woodland Hills, Sherman Oaks, Santa Monica, Hollywood, Pasadena, Torrance, Orange, and Mission Viejo.
https://burkewilliamsspa.com/about-burke-williams/
www.owler.com/company/burkewiilliamsspa
www.buzzfile.co./business/Burke-Williams,-Inc.
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Brand Selection
I couldn't be happier to promote Burke Williams! The reason that i choose to select Burke Williams spa is that I am a trained Massage Therapist. I am a graduate of American Career College (Anaheim Campus) Class of 2008.
I feel that its important to gain knowledge of all the Day Spas that are out there in Health Industry.With this knowledge, i feel that i will add value as a Massage Therapist. I feel that your health is important and i want to be a advocate of Massage Therapy and the health spas that are out there. I feel that this blog with provide a great service to you readers out there.
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