Artist, Music Producer, Writer, Lego Bionicle Moccist, and Student
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AAD 66 Blog 12 - 5/11/2017 - Book review of Art Inc.
Art Inc. is a book by Lisa Congdon. It is “the essential guide for building your career as an artist.” I picked it because it was bright and colorful with a orange cover with blues and greens to complement the orange. Inside, there are 12 pages for the forward section. The 13th page and so on are the book. In my case, I didn’t read the interviews in the book and the afterwards, index, and etc. To me, it would waste my time. I had a week to read the book and gave a review. I had to do what I need to do. I’m just being honest. I will review each chapter and then the book as a whole from what I read. Anywho, let’s get the review started.
Chapter 1 is all about you being an artist. It is all tips for new artists. You need to be passionate for your art and surround yourself with support. I know those things. However, at times, I am a negative person. I will look at art pieces and think that I am not good enough. I am also a DJ and music producer. I have the same mind-set. I’m doing other things that are more important than just art. To me, art isn’t fun anymore like it was back in 2010 to 2013 where I loved graphic design. I’m also in some online communities with many creative people. So I might jump into some unknown waters for things while I’m making fun with the fellow community members.
Chapter 2 is about “getting down to business.” This chapter is what I learned from my AAD 66 class. Basically, You need to be effective in your career. Also keep your day job for now until your art career will pay for your bills, your gas for your car, and get food for you and others. You need to have goals for your career like every adult responsibilities. You could build a life map. You could choose your values. You could set major and minor goals. You need to brand your business. You need to have a business license, seller’s permit, and a business bank account. You need to copyright everything under your business. You should look at copyrighted things in the database that has every copyrighted thing that known to man. You need to organize everything - your time and your files. Don’t put your work files with your porn files if you have a folder for your porn. You might send stuff that you don’t want other people to see if you put your work files in the wrong place. You should track your income and expenses. You should file your taxes too. If this is confusing, welcome to my and other people’s world.
Chapter 3 is all about promoting your work. Again, this chapter is a recap of what I learned from my class. I am a 22 year old. I should know how to promote my work. I know how to do it since I was 15 when my graphic design class went over the website making. I need to have a website with different things like the bio, my work, contract info, and etc. I need to keep a active blog which I have two - one is for my personal life and the other is for my school life. I basically use the major websites like Facebook and Twitter. But however, I also use Twitch, a live stream site for gamers and creative folk like myself. There are different communities on Twitch that I could promote my work on. However, I don’t do it because I feel like I am not good enough. But I can get past that feeling. I need a lot for my business if I make one. I need business cards, a marketing plan, ads ruling on everything site that I am on. I need a newsletter and email stuff. This book felt like recap to me.
Chapter 4 is “selling your art.” I felt like this would be a recap from what I learned. This chapter was a recap for two of my classes during printing out my work. I need to plan out my prints which I do. I will make them large on my computer and size them down to the size that I want them to be. They won’t lose their crispiness and not as low res as I don’t want them to be. Printing out my own prints is easy. My mother always print out her own work on her own. If she need to have a picture on a canvas, she will go to a lab or a website to do it. Pricing isn’t my thing. I will give the people my work if they offer me over $100 if my work will be use daily like on a business card or a sign. However, if they offer me more than what I thought, I will take the money and run. I will take commissions if a fan or a returning customer give me some money first before I will do work for them. I don’t want to do work for them and they won’t pay the money. Like every business, I need to be patient, nice, and etc. for my customers. I know the rules.
Chapter 5 is “exhibitions and galleries.” Surprisingly this chapter isn’t a recap from what I learned. It is about how you get in an exhibition or a gallery. There are a few things that I learned. There are Juried shows where you need to submit slides or photos for a jury to judge. A exhibition might email you to participate in their exhibition that has a group showing. I had been to a few galleries and exhibitions. They were great and had good people that I could talk to. I could sign up for a gallery spot. However, You have to prepare your resume and your portfolio in case if people want to see your pieces. Keep a portfolio in your car in case. You should make a curriculum vitae for galleries to look at. It is like a resume, but for your achievements. You need to make a statement, have your personal info, education, your exhibitions if you did a few, bibliography, collections, and awards & grants if you have some. That’s it to start you off. There are more details. But check out this book if you can.
Chapter 6 is licensing and illustration. This chapter was a recap for what I learned in class. This book gave you some examples of illustration like book illustration and retail illustration. If you know what type of illustration you want to make, go for it. It might be worth a try. “Find your niche” is thing that I learned in class. At first, I didn’t know what it meant. However, niche is what you are good at. Oddly finding an agent in the art world is like finding an agent in the voice acting world. If you find one and they are good to you, keep them. It is okay if you don’t have one. It is okay if you don’t.There are fees, terms of payment, rights, and credit. Basically, it is like copyright policy and the law. Oddly, I know a lot of those things. I learned them from YouTube and its drama with other companies like Wall Street Journal and other companies. Licensing is another business term. Licensing is weird at first. You need XYZ to do this, then that, and etc. Licensing is confusing too with different things. Basically you let a company use your work in their products.
Chapter 7 is “Managing the EBB and flow of Success.” This chapter isn’t a recap from what I learned from class. That’s good in my book. This chapter is all about how to manage your art career. While you have down time, don’t sit around and do nothing. You need to update your portfolio, volunteer at some places, and work on your marketing. You can also teach other people from what you learn from your experience. You need to manage your workload like every worker do. When you have a lot of work to do, you should say no politely and professionally. However, you should say yes to some things if they can pay more than normal while it is a good experience. You can hire some help to keep your insane work life in sane. After a while, you should slow down and figure out on how to balance your life.
Overall, This book is for the people don’t know what to do for their future art careers and don’t have time to read. This book is about 130 pages - Basically a grade school book that has 80 to 120 pages. You could read the interviews in the book. Without them, the book was fine. However, my problems with the book are that I knew about things from most of the chapters - 5 out of 7. That’s a lot of pages that I scanned through. But this book was a nice read. I recommend it to anyone who is new to the whole art career game. But if you want more depth detail, this book isn’t for you.
Works Cited
Congdon, Lisa, Meg Mateo Ilasco, and Jonathan Fields. Art, Inc.: The Essential Guide for Building Your Career as an Artist. San Francisco: Chronicle, 2014. Print.
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AAD 66 Blog 11 - 5/11/2017
I’m still on almost everything. So some of the customers will find me at anywhere. I don’t have a plan to connect them. They will have to connect me if they need anything.
This blog? Well this blog might be my school blog after this class. If not, this will be one of those blogs that no one will see and use.
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AAD 66 Blog 10 - 5/06/2017
I’m honestly doing social networking since 2014. I am in different communities of artists, musicians, and hobbyists. I could get a job if I try asking around. I have an website. But it is really outdated. But people can reach through many different social networking sites like YouTube, Facebook, and Twitter. A website is another thing to worry about.
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AAD 66 Blog 9 - 5/06/2017
How do I manage my time? I just don’t. Yes, that is bad. But my mindset is do work first, then have fun later where I get more time for fun. If my business is on the side, I honestly don’t know how to work on it. Keeping a job and running a business is a hard thing to do. I’m not that person who will do that. I’m keeping my hobbies as hobbies unless it can make more money than what I will make with my job (if I have one). That how it will change my mind. It need to pay off first before i decide what I will do.
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AAD 66 Blog 8 - 5/06/2017
Honestly, my work can be for anyone and any business - small to big. I really enjoy making things. I like to general my clients. My list for 3 places are local comic book shop, local restaurants, and local toy shops.
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AAD 66 Blog 7 - 3/20/2017
My business name might be 31-61 Designs or something based on that. I used 31-61 for years for usernames for different sites and gaming stuff. Designs is from anything: from music design to graphic design to some special stuff like tattoo design.
My research on this is interesting. But they are all saying be creative and think on how it will communicate to other people. Don’t do long and complex names. All of that are what I know already.
It is common sense in a way. Today world is just too simplified. You need to make it easier but make it unique. Today’s major businesses are just one or two words: Target, Disney, Wal-Mart, and etc. Most business won’t do 3 or more. However, there is more than just the business name to think about.
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AAD 66 Blog 6 - 3/15/2017
My pricing isn’t a thing yet. I haven’t think about it. I don’t have a reason to do so yet. For now, I’m working for free for some people. But I don’t have time for those things. I’m doing college and homework. I don’t have time for myself. When I do have time, I always spend it on YouTube and video gaming. I will defend myself from my clients. I don’t know what I will do. If they send me emails or papers on things that they might say that things that they think it is wrong. But I will work with them on every moment if they send me stuff that might help me. I followed some tips from a musician that worked with a big company called ID software. So far, it is working out better than I thought it will be.
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AAD 66 Blog 5 - 3/9/2017
What did I learn about myself? I’m a bad business person. I don’t know what am I doing in this class. I thought it would be fun which it is. But for other things. I’m not into those things as an artist. If things happens like a business offer, it happens.
Being a professional creative person is interesting. It isn’t what I think it was. But I’m surviving. Being my own boss isn’t true. A client is my boss actually. I will do what they want and will talk to them on a daily schedule if they want to. Every input that they have will help me a lot.
The things in the interview is not in my interest. But however Godin said that the yoda’s famous saying is wrong. That’s true. There is no try. But there is always can and will. Try is not meaningful anymore. Can and will has more impact now in this society.
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AAD 66 Blog 4 - 2/24/2017
My target markets are anything and everything. If they like my work, I will work with them. If they offer work to me, I will work for them. I will research them first before I do anything. I don’t want to go into something that I don’t like.
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AAD 66 Blog 3 - 2/17/2017
Truth is I haven’t read my book, Art INC, yet. I have time. But I bought 2 other books that I haven’t read which I need to read, I’m working on my photo projects, writing essays for my English Creative writing class. I have other personal stuff that I’m dealing with right now. I want to escape from the reality for right now. I’m not motivated to read a bright orange book that is next to me. I will read it soon enough. I just need to find my spark.
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AAD 66 Blog 2 - 2/13/2017
What am I doing for my creative career? I honestly don’t know. My creative stuff like writing and graphic design are just hobbies. I only doing graphic design as a major because it can pay a good amount of money if I’m working for someone. But some jobs can pay a good amount. I wanted to learn more about adobe programs. But it is all the same with a new trick time to time. But I can work for a friend or a person if they offer me a job that they want me to do.
How do I do it? Again, I don’t know. I don’t know if I want to do graphic design for a career. I liked my old job as a seasonal overnight staff. Doing graphic design as a job doesn’t seem to be fun to me if I feel like it is a dread in my college life.
Who will I do it for? Anyone who likes my work and want me to do work for them. that’s easy to say that. If they offer me a good amount of money, I surely will do it.
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AAD 66 Blog 1 - 2/8/2017
I’m a graphic design major. I’m at the end of my requirements for my AA degree. It was a long journey. I started to do graphic design back in high school. But in college, it seem like it is a job. It isn’t as fun as it was in high school. I still like it, not as much as I like creative writing. I’m very creative in many different things. I have different skill sets. I am a jack of all art trades basically. I would be an author or a musician than a graphic designer. But it is easier to get a job for graphic design. But those are my hobbies. I don’t want to damage my hobbies and make them less fun as they are right now. That’s my mistake by picking graphic design for my major. College put out most of the fun of graphic design
All that I want it to look like is to not kill me in the process. I have high anxiety of speaking in front of a class or a group of people that I don’t know. That’s my biggest weakness. I got all of the skills except for communicating with groups. Yes, I took a group communication class at Sierra College. It didn’t help a bit. A small group of people is okay. I’m not worry about my anxiety.
My ideal day is me making one or two mistakes or no mistakes during my job. But my real ideal day or night is at home, playing video games, watching movies with my girlfriend, making music, and/ or write things for my novels and short stories. I’m usually more active at night during the day. I’m a night owl of my family.
My dream job would be something that is easy and at night. I found my perfect job that I don’t really mind doing. It was overnight unloading and stocking items at Target. I loved that job. But I was seasonal. But I will reapplied there to get the same job. I didn’t complain because the paid was nice and it was at night. It work around my “weird” sleeping schedule. Usually I go to bed at 3 to 5 AM then wake up at 2 to 5 PM. I love that. I’m more active at night during the day.
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