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[thevoiceofwomen]

Maintain Social Media Presence

How to build a social media presence?

1. Set SMART Goals: The concept of SMART goals has been around for decades, but they are so important to your social media presence today.In short, brands should set goals that are specific, measurable, achievable, relevant and time-bound.

Specific: “We’ve specifically identified the social channel (Twitter) and a metric (response rate).”

Measurable: “The response rate can be measured from the Sprout Social dashboard.”

Achievable: “We didn’t make an outlandish goal of say, a 100% increase in 10 days.”

Relevant: “Our goal will have an impact on our overall social media presence, making it very relevant.”

Time-bound: “The goal has to be met by the end of the first quarter.”

2. Identify Your Audience: After you’ve outlined your goals, you need to outline your target audience.Maybe it’s prospective customers. Perhaps it’s industry players and influencers. Either way, breaking down your audience will help you figure out the following:

Which social media sites you’re active on

Your posting schedule

The type of content you publish

Your brand’s voice

The information in your profiles

Many brands spin their wheels because they don’t post content that speaks to a defined audience. Spend some time looking at your audience personas, understanding what their challenges are and what brands they already love via social. This sort of competitive analysis can help you understand how your own social media presence can stand out from the crowd.

3. Share a relationship: If you’re not exactly sure where to start when it comes to relationship-building, here are some quick ideas:

Always @mention people you reference in your social media posts

Answer questions people ask

Reply when people @mention you or share your content

Don’t just Retweet and Like other people’s content; reply with a comment to start a conversation

4. Focus on helping:

If your followers ask a question, you should respond in a timely manner.

And if your followers seem to be buzzing about a particular problem, you should craft content that speaks directly to it.

By offering solutions to problems instead of just pitching your products all the time, you’re proving your company is an authority and potentially earning a lifelong customer.

The importance of maintaining a social media presence:

Brand Awareness

Authoritative Brand Image

Authentic Branding

Engagement

Support

Tips to improve your social media presence :

Use the right tools: If you want to improve your social media presence, you need to post on social media often and at the optimal times. In fact, according to studies, businesses should be tweeting 15 times per day. But as a business owner, you don't have enough time in your day to constantly be logging in to all your social media accounts. That's why you need to use the right tools.

Focus on customer service: Social media is the new platform for customer service. Instead of giving a business a call or waiting hours (sometimes days) for a company   to respond to an email, many customers who are having issues now turn to social media to get help from brands. In fact, 54 percent of customers prefer social messaging   channels for customer care over phone and email.

Promote your social media accounts: Don't expect your customers to know about all your social media platforms and go searching for them themselves – you've got to tell them they exist. If you make it easy for customers to follow or like your social media profiles, they'll be more willing to take action.

Pay attention to what's trending: One of the best ways to create a bigger social media presence for your business is to piggyback on popular social media trends. This will get your profile in front of a ton of users who never knew about your business before and could even help your posts go viral.

Focus on eye-catching visuals: Try to avoid using too many boring stock photos. Instead, focus on sharing images that will connect with users. Share high-quality behind-the-scenes photos and people using your products. You can even share your customers' photos of them interacting with your product with their permission, which also creates social proof.

Actively engage with your audience: If you want to create a social media presence, then your social media accounts need to become a community. That means when someone comments on your posts, you should reply to them or at least like their comment. You can also pose and answer questions in posts, and show appreciation to your followers and customers by thanking them and sharing user-generated content. Engaging with your followers will not only increase your social media presence, but help you develop real relationships with customers.

[thevoiceofwomen]

Bohemian Lookbook

The textbook definition of  Bohemian Lookbook is a sense of style that is as wide as the world itself as it is considered to be an expression of self among the immensely artistic and creative types. In the modern day and age, it is a healthy combination of a variety of silhouettes and hues. Many associate the bohemian fashion style solely with women (as it is colloquially known) is just as popular.

Bohemian fashion for women is versatile and a good mix of uniquely Indian and uniquely Western elements. A loose and flowing top paired with fitted bottoms or vice versa, is the general theme in Bohemian fashion for women. For instance, pairing of the spaghetti top or a gunjee with balloon pants or flared Jodhpuri pants are very popular among young women, especially college-going girls. Printed tunics or kurtas are also an important part of bohemian culture for women in India.

Origin Of Bohemian Fashion:

"Bohemian" was originally a term with pejorative undertones given to Roma gypsies, commonly believed by the French to have originated in Bohemia, in central Europe. By contrast, in the late 19th century and first half of the 20th, aspects of Bohemian fashion reflected the lifestyle itself.

The Early 19th Century Bohemian Fashion:

The bohemian sub-culture has been closely connected with predominantly male artists and intellectuals. The female counterparts have been closely connected with the so called Grisettes, young women who combined part-time prostitution with various other occupations. In the first quarter of the 19th century, the term Grisette also came to refer more specifically to the independent young women. These, often working as seamstresses or milliner's assistants as well frequented bohemian artistic and cultural venues in Paris. Many grisettes worked as artist's models, often providing sexual favours to the artists in addition to posing for them. During the time of King Louis-Philippe they came to dominate the bohemian modelling scene

The Early 20th Century Bohemian Fashion:

By the turn of the 20th century, an increasing number of professional women, notably in the United States, were attempting to live outside the traditional parameters of society. Paul Poiret incorporated a variety of ethnic designs in his collection, including Russian and Middle Eastern patterns and designs. Textile designer, William Morris created a variety of designs that included colours and patterns, both for interior designs and clothing line. He featured lush floral prints, paisley, and swirls, all intricate and highly ornamental.

Bohemian Fashion Tips:

One of the most important bohemian fashion tips any stylist can offer is to recognize one’s own style and inject that into the wardrobe, whether it is in clothing or in accessorizing. However, there are certain things one can do in general to imbibe the boho vibe:

Cotton short kurtas for men are the easiest way to start off in the boho-chic style genre. While a majority of these kurtas are available in solid, khadi colors like off-white and light brown, prints can also be sought out.

Women can also wear printed floral tunics with their regular bottom wear garments. Knitted or crochet appliqué work on the neckline and the cuffs gives a more authentic bohemian look.

Footwear is also important to the overall look. Women can wear black strappy pumps with their outfits, while men can go for leather kohlapuri chappals. Both men and women can also explore mojaris, as one of the most viable options for styling. Embroidered mojaris with stones and gems are also very popular among women.

Beaded jewelry can be worn by both sexes. While a single string is the way to go for men, women can dress up a lot more with multiple strings of beads and chunky beads.

Elements of Bohemian Fashion:

Maxi Dresses: Maxi dresses, no matter what era they're worn in, suggest ease of lifestyle that is quintessentially bohemian. From the one-of-a-kind finds in vintage stores to the high-end Camilla caftans, maxi dresses will always create a bohemian feel. Add an embellished belt and layered jewelry like Talitha Getty and you've got en entire boho ensemble.

Prairie Dress: Feminine, floral and fluid dresses will always evoke an effortless, boho style. Selena Gomez nails a modern take on the trend.

Embellished Ankle Boots: Perhaps a staple from the boho lovers closet, a pair of suede boots will always help you pull off the laid-back bohemian style. This trend became a go-to in recent years thanks to the Chloe studded ankle boot, which was a boho girl must-have during the 2000s revival.

Crochet: Crochet became a uniform for boho fashion and is still a major influencer in bohemian fashion. The popularity of Aussie label She made Me, has helped create a resurgence of crochet in recent years, having been worn on major stars like Kourtney Kardansian and Gigi Hadid.

Flares: Flares have become a must-have for any boho lovers wardrobe, it's easy to see why. The cut is ideal for creating the illusion of legs for days and adds an instant '70s feel.

Layered Jewellery: Australian influencer Elle Ferguson has become known for her beachy blonde waves and chic, effortless style. But, there's one thing the Elle Effect founder has mastered - with a little help from sister Baby Anything - and that's the art of layered Bohemian jewelry. Taking new and vintage pieces and pairing them together, Elle manages to create a layered look that is fluid, even among the chaos.

Capes: Championed by the likes of Vanessa Hudgens throughout her years of Coachella fashion, capes have become an easy and go-to piece for a bohemian look. Add with your denim cutoffs, crochet bralette and ankle boots.

Mixing Prints And Textures: If you've got a natural ability to pair prints, textures, fabrics and accessories, then bohemian fashion is your go-to. Bohemian style was born from the relaxing of rules and birth of free expression, which can be expertly portrayed in the relaxed, artistic boho style.

[thevoiceofwomen]

Cysteine Hair Treatment

What Is Cysteine Hair Treatment?

It is the latest hair straightening and smoothening method, which is slowly gaining popularity.You must have heard about keratin treatment, but what is cysteine treatment? We will answer all your questions related to this treatment.

Cysteine hair treatment uses the cysteine complex, which is a non-essential amino acid naturally occurring in Keratin to straighten, strengthen, and smoothen hair. It adds shine to dull hair and protects from further damage. This treatment is known for getting rid of excessive frizz and dryness.

Who Can Get Cysteine Hair Treatment?

It is a treatment recommended for hair which has become dull and damaged with the regular use of harsh chemicals.

If your hair is limp and lifeless, cysteine treatment is the way for you.

This hair treatment has proven itself as a boon for women with curly and frizzy hair. It reduces about 60 percent curl volume of ethnic hair and 70 percent curl volume on Caucasian hair. Overall, it is able to reduce curls by 50 to 60 percent.

However, cysteine treatment for thin hair is not such a good idea. Women with thin hair should avoid this treatment as it can make your already thin hair look even flatter.

If you have recently coloured your hair, then you would have to wait for at least two months before getting this treatment.

Precautions:

As part of the treatment, you are advised cysteine complex shampoo, conditioner and serum. Also, you’ll have to use it for the next few months. And you cannot wash or even tie your hair for the next two days after getting this treatment.

Other precautions that you must take:

Avoid sulphates. Use sulphate free shampoo

Use cysteine based serum to elongate the life of the treatment

Avoid swimming for at least a month

Avoid chemical treatment

Get hair spa at least once a month

Stop the use of henna

Avoid the use of chemicals

Prevent frequent washes. Shampoo thrice a week.

Avoid metallic dyes

Do not oil your hair

Don’t get intimidated by the number of things you have to avoid. The results of cysteine treatment will be worth all this effort. But you would have to prepare yourself for this months’ long commitment.

Overall, cysteine treatment will work wonders for your hair whether they are dull and damaged or curly and frizzy. Before taking a decision, give it a serious thought, consider all the facts, and consult your stylist. If you feel you can commit to this treatment, then you are ready.

Cysteine Treatment at Home:

Step 1: Shampoo: • Shampoo your hair twice so that the hair is cleaned thoroughly. • Shampoo with cysteine smoothing shampoo. • Blow dry your hair, leaving your hair partially wet.

Step 2: Apply Treatment: • Apply Cysteine Smoothing Treatment from roots to the tip. (avoiding the scalp) • Apply all over the hair . • Wash it off after 30 minutes using cysteine smoothing shampoo. • Again blow dry your hair, leaving your hair partially wet.

Step 3: Condition: • Apply protein leave-in conditioner covering each and every strand of hair. • Blow dry your hair but not completely. • Use a hair straightener and straighten every strand 2-3 to clear out curls/waves. • Use shampoo and conditioner after 2-3 days for lasting your treated hair.

Tips:

Avoid hair clips, rubber bands for at-least 2 days after the treatment to avoid unwanted bends.

Wash your hair 2 days after the treatment.

Use a sulphate free shampoo and conditioner as sulphate shampoo removes the natural oils of the hair.

Skip swimming right after the treatment as chlorine may strip the treatment in no time.

Avoid oiling your hair because, it will cause you to shampoo more and it will wash out your treatment.

Shampoo not more than 2-3 times per week.