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OpenBet Strengthens Responsible iGaming Initiatives with Acquisition of Neccton

Source: https://igamingfuture.com/openbet-amplifies-responsible-igaming-measures-through-acquisition-of-neccton/

In a move to enhance its commitment to responsible gambling, leading iGaming provider OpenBet has announced its acquisition of Neccton, a renowned software company specializing in player protection and behavioral analytics. This strategic partnership marks a significant milestone in the industry's ongoing efforts to prioritize player safety and well-being.

Amplifying Responsible iGaming Measures:

OpenBet's acquisition of Neccton underscores its dedication to amplifying responsible iGaming measures. By integrating Neccton's cutting-edge technology and expertise into its platform, OpenBet aims to enhance player protection, promote responsible gambling behaviors, and ensure a secure and enjoyable gaming experience for all users.

Neccton's Advanced Player Protection Solutions:

Neccton is renowned for its advanced player protection solutions, which leverage sophisticated algorithms and machine learning to analyze player behavior and detect early signs of problematic gambling patterns. With its suite of innovative tools and features, Neccton empowers operators to proactively identify and intervene when players may be at risk, providing timely support and resources to promote responsible gambling practices.

Key Benefits for iGaming Operators:

The acquisition of Neccton by OpenBet brings several key benefits to iGaming operators. By leveraging Neccton's powerful analytics and player protection capabilities, operators can:

Implement Robust Responsible Gambling Frameworks: With advanced tools for risk assessment and detection, operators can establish comprehensive responsible gambling frameworks tailored to their players' needs, mitigating the risks associated with excessive gambling.

Proactively Identify and Assist At-Risk Players: Neccton's behavioral analytics enable operators to identify early signs of problem gambling behaviors, allowing them to intervene and offer personalized support to at-risk players. This proactive approach helps prevent potential harm and fosters a safer gambling environment.

Enhance Regulatory Compliance: By leveraging Neccton's technology, operators can strengthen their adherence to regulatory requirements related to responsible gambling and player protection. This ensures compliance with industry standards and promotes trust among regulators and stakeholders.

Improve Overall Player Experience: The integration of Neccton's solutions into OpenBet's platform enhances the overall player experience by creating a safer and more responsible gaming environment. This fosters long-term player loyalty and satisfaction.

OpenBet and Neccton's Joint Vision:

OpenBet and Neccton share a common vision of promoting responsible gambling practices and ensuring the well-being of players within the iGaming industry. Together, they aim to set new benchmarks in player protection, advance industry standards, and contribute to the sustainability of the iGaming ecosystem.

Conclusion:

OpenBet's acquisition of Neccton exemplifies its commitment to elevating responsible iGaming measures. By harnessing the power of advanced analytics and player protection solutions, OpenBet aims to create a safer and more responsible gaming landscape for all players. This strategic move not only reinforces OpenBet's position as an industry leader but also sets a positive precedent for other iGaming operators to prioritize player welfare and foster a sustainable future.

Stay tuned for further updates on OpenBet's integration of Neccton's solutions and its ongoing efforts to champion responsible iGaming practices.

To learn more about iGaming marketing strategies checkout: https://www.optikpi.com/winning-marketing-campaign-for-your-online-gaming-site 

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LeoVegas Partners with Brazilian Institute of Responsible Gaming to Promote Safer Gambling

LeoVegas, a renowned online gambling operator, has taken a significant step towards promoting responsible gambling by joining forces with the Brazilian Institute of Responsible Gaming. This strategic partnership aims to enhance awareness and implement effective measures to ensure a safe and responsible gambling environment in Brazil.

The collaboration between LeoVegas and the Brazilian Institute of Responsible Gaming underscores their shared commitment to protecting players and fostering responsible gambling practices. By joining this esteemed organization, LeoVegas demonstrates its dedication to prioritizing player well-being and promoting responsible gambling behaviors.

The Brazilian Institute of Responsible Gaming is a leading authority in the field, renowned for its expertise in developing responsible gambling initiatives and providing valuable resources for players, operators, and regulators. Their mission aligns perfectly with LeoVegas' vision of creating a sustainable and secure gambling experience for its customers.

Through this partnership, LeoVegas aims to contribute to the development of responsible gambling practices in Brazil. By leveraging the institute's expertise and resources, LeoVegas will implement stringent responsible gambling measures across its platform, including robust player protection tools, responsible marketing practices, and comprehensive self-exclusion options.

OptiKPI, the cutting-edge marketing automation software, plays a crucial role in driving responsible gambling initiatives. With features designed to monitor player behavior, detect signs of problem gambling, and provide personalized responsible gambling messages, OptiKPI empowers gaming operators to proactively address potential issues and intervene when necessary. With OptiKPI's multi-channel marketing capabilities, operators can confidently engage with players.

As LeoVegas continues its expansion into new markets, including Brazil, its collaboration with the Brazilian Institute of Responsible Gaming ensures that player safety and responsible gambling remain at the forefront of their operations. By championing responsible gambling initiatives and supporting organizations like the Brazilian Institute of Responsible Gaming, LeoVegas reinforces its commitment to providing a safe and enjoyable gambling experience for its players.

Source: https://www.gamblinginsider.com/news/21364/leovegas-joins-the-brazilian-institute-of-responsible-gaming 

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Understanding Post-Pandemic Gaming Behavior in Asia: Insights from G2E Asia

Source: https://www.gamblinginsider.com/news/21298/g2e-asia-angela-hanlee-on-post-pandemic-gaming-behaviour-in-asia

The gaming industry in Asia has witnessed significant shifts in consumer behavior due to the impact of the COVID-19 pandemic. As the region adapts to the new normal, industry experts and thought leaders gather at G2E Asia to discuss the changing landscape and emerging trends. In this article, we delve into the insights shared by Angela Hanlee, a renowned expert, during the event, shedding light on post-pandemic gaming behavior in Asia.

Changing Patterns and Preferences:

Angela Hanlee emphasized that the pandemic has accelerated the digital transformation of the gaming industry in Asia. With lockdowns and social distancing measures, online gaming platforms experienced a surge in popularity. Players turned to virtual casinos, eSports, and mobile gaming as a means of entertainment and social interaction. The convenience and accessibility of online gaming have attracted a broader audience and expanded the market.

Shift Towards Mobile Gaming:

Mobile gaming has emerged as a dominant force in the Asian gaming market. Angela Hanlee highlighted that mobile devices have become the primary gaming platform for many players. The increasing penetration of smartphones, coupled with improved internet infrastructure, has fueled the rise of mobile gaming. Gaming companies are capitalizing on this trend by developing mobile-friendly games and optimizing their platforms for seamless mobile experiences.

Rise of eSports:

Another notable trend discussed by Angela Hanlee was the exponential growth of eSports in Asia. As traditional sports events faced disruptions, eSports emerged as a viable alternative, offering competitive gaming experiences online. With large prize pools, dedicated fan bases, and professional leagues, eSports have become a significant part of the gaming landscape. Gaming companies are investing in eSports partnerships and organizing online tournaments to cater to the growing demand.

Adapting to Changing Player Expectations:

Angela Hanlee emphasized the importance of understanding and meeting the evolving expectations of players in the post-pandemic era. Players now seek immersive experiences, personalized content, and social connectivity in their gaming journey. Gaming operators need to leverage data analytics, AI-driven personalization, and social features to deliver tailored experiences and foster player engagement.

The Role of OptiKPI:

OptiKPI, a leading marketing automation software, understands the evolving needs of gaming operators in Asia. With its advanced features and services, OptiKPI enables operators to optimize their marketing strategies, drive player engagement, and enhance the overall gaming experience. By leveraging OptiKPI's powerful tools for real-time execution, compliance marketing, mulitchannel marketing and responsible gaming, operators can navigate the changing landscape and unlock new opportunities for growth.

For more information on multichannel marketing, read: https://www.optikpi.com/multi-channel-marketing-in-igaming 

Conclusion:

As the gaming industry in Asia adapts to the post-pandemic era, understanding player behavior and preferences becomes crucial for success. The insights shared by Angela Hanlee at G2E Asia shed light on the shifting dynamics and emerging trends in the region. With the support of innovative solutions like OptiKPI, gaming operators can navigate these changes, drive player engagement, and thrive in the evolving Asian gaming market.

(Note: This article is based on the information and insights shared in the news article sourced from Gambling Insider: "G2E Asia: Angela Hanlee on post-pandemic gaming behaviour in Asia". For the full article, please refer to the source link.)

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UK Gambling White Paper Consultations Criticized in Lords

A House of Lords committee has criticized the UK government's white paper consultations on gambling regulation for being too slow and failing to address the issue of problem gambling effectively.

The committee argued that the government should introduce stronger and more comprehensive measures to tackle problem gambling, including mandatory affordability checks for all customers and a mandatory levy on the industry to fund research, education, and treatment programs.

The criticisms come in the wake of a significant increase in online gambling activity during the COVID-19 pandemic, leading to concerns about the potential harm caused to vulnerable individuals.

In response, OptiKPI, a leading provider of marketing automation software for the iGaming industry, has emphasized the importance of responsible gambling practices and the need for operators to prioritize the well-being of their customers.

OptiKPI's suite of tools includes real-time monitoring of customer behavior to identify potential problem gambling, as well as responsible gaming features such as self-exclusion and deposit limits.

The company is committed to working with regulators and operators to ensure that the iGaming industry operates in a responsible and sustainable manner, and is fully supportive of efforts to introduce stronger measures to tackle problem gambling.

As the iGaming industry continues to grow, it is more important than ever to prioritize responsible gambling practices and to work towards a safe and sustainable future for all stakeholders. OptiKPI is at the forefront of these efforts, providing innovative solutions to help operators promote responsible gambling and protect their customers.

Source: https://igamingbusiness.com/legal-compliance/hurry-up-and-wait-gambling-white-paper-consultations-criticised-in-lords/ 

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ATG Reports Decrease in Q1 Revenue Amid Industry Challenges

Swedish online horse racing and sports betting operator AB Trav och Galopp (ATG) has reported a dip in revenue in the first quarter of 2021. The company attributed the decline to the ongoing impact of the Covid-19 pandemic on its business.

ATG's Q1 revenue for 2021 was SEK 1.31 billion ($157.3 million), down from SEK 1.37 billion ($164.7 million) in the same period last year. The company reported a net loss of SEK 28.7 million ($3.5 million) for Q1 2021, compared to a net profit of SEK 267.7 million ($32.2 million) in Q1 2020.

Despite the challenges presented by the pandemic, ATG remains committed to growing its business and increasing its market share. The company has recently launched a new sports betting platform, as well as expanding its online horse racing offering.

OptiKPI's real-time execution solution can help businesses like ATG respond quickly to changing market conditions and customer behavior. By providing real-time data and analytics, OptiKPI's software can help businesses make informed decisions about their operations, improving efficiency and profitability.

As the iGaming industry continues to navigate the challenges posed by the pandemic, solutions like OptiKPI's software can help businesses stay competitive and achieve their goals.

Source: https://igamingbusiness.com/finance/atg-revenue-dips-in-troubled-q1/ 

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Arizona Tribal Gaming Sees 20% Increase in Tax Revenues in the Past Year

According to the latest reports, Arizona's tribal gaming industry saw a 20% increase in tax revenues in the past year. The industry generated $129.2 million in taxes, up from $107.6 million in the previous year. The state's 23 tribal casinos contributed to this growth with a combined revenue of $2.3 billion, up from $2.2 billion in the previous year.

While this growth is undoubtedly positive news for the industry, it also brings with it new challenges. With increased revenue, there is also increased scrutiny from regulators and the need for better compliance measures. This is where OptiKPI's marketing automation software solution can be of great value to the tribal gaming industry.

OptiKPI's compliance marketing feature ensures that all marketing efforts comply with regulatory guidelines, which is crucial for any industry that deals with sensitive information and transactions. Additionally, OptiKPI's responsible gaming feature can help tribal casinos to promote safe gambling practices and identify players who may be at risk.

Furthermore, OptiKPI's real-time execution feature can help tribal casinos to improve their marketing and advertising efforts by delivering timely and relevant messages to customers. By using data to analyze customer behavior, OptiKPI's software can help tribal casinos to create personalized marketing campaigns that resonate with their target audience.

In conclusion, the growth of Arizona's tribal gaming industry is a positive development, but it also presents new challenges for the industry. OptiKPI's marketing automation software solution offers a range of features that can help tribal casinos to address these challenges and ensure compliance while improving their marketing efforts.

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Conversions in business are all it matters. A business is successful only when it converts incoming traffic into paying customers. The iGaming industry is one of the fastest-growing sectors in the world right now. The fact that people spent countless hours sitting inside the premises of their houses led them to explore online games more. Thus, the pandemic lockdown in the 2020s witnessed an immense surge in new users. The online community pushed revolutionary ideas into reality. Their participation in such numbers motivated new gaming sites into the market. Thus, the competition in the gaming industry blew to new proportions. Today, the lockdown phase is fading, and people worldwide started to go on with their daily lives. But, the number of online gaming sites is still growing. Hence, gaming operators are left with no other option but to fight with each other to snatch players.

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Running a successful online gambling site is one of the most profitable businesses but also very challenging. And in today's competitive world, the iGaming industry has become a huge entity with many significant players. Starting a casino or sports betting site is hard but promoting and getting it into people's hands is even more challenging. So, in this article, we have skipped the part of creating an online casino business and focused on marketing and promoting aspects.

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How to use welcome flow to increase conversion rate on your online gambling site

To succeed in such intense competition, gaming operators must better equip themselves on the marketing end. Producing quality games are a given, but that alone won’t cement your position. Having the ability to take the product to the masses and successfully convert them into paying customers is the real deal. In this article, we have detailed strategies for converting new users into first-time depositors.

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Predicting and analyzing your online casino’s churn rate is critical. What caused the players to abandon the platform? How can you re-acquire them? Read more to find out.

What is churn, and how is it calculated?

Churn, also known as attrition rate, refers to the percentage of users who discontinue their activities and leave the platform over a given period. It is the inverse of retention, indicating how many players registered and played on your platform before leaving.

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What is churn, and how is it calculated?

Churn, also known as attrition rate, refers to the percentage of users who discontinue their activities and leave the platform over a given period. It is the inverse of retention, indicating how many players registered and played on your platform before leaving.

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What are some examples of segmentation?:

Demographic: This data consists of basic personal information such as age, gender, income, and education. Employee numbers and sales size can all be included in B2B.

Geographic: Specific areas where customers or businesses can be found, from an international region to a rural area.

Behavioral: How your customers use your products and who they are. Customer transactional behavior, such as browsing, spending by category, sentiment, and price points, can also be included.

Preference: This can include communication preference opt-ins, which of your channels they prefer (such as online, through an app, or in-store), and the time/day they are most responsive to your messages.

Customer activity: For businesses with loyalty programs, this can include customer activity and points earned/redeemed.

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While mass marketing tactics can still produce results, assuming that everyone will be interested in purchasing what you sell is time-consuming, inefficient, and costly. Instead of a ‘one-size-fits-all’ approach, successful segmentation groups your customer data into groups with similar properties or behavioral characteristics, enabling dynamic content and personalization tactics for more timely, relevant, and effective marketing communications.

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First-time deposit (FTD) conversion is a popular customer acquisition metric in the iGaming industry. By reducing friction during the registration and deposit processes, operators can significantly increase their FTDs. The more convenient and quick the process, the more willing players are to deposit money into a gaming platform. Bonuses are popular among players. Read Bonuses in real-time: automated and based on player behavior to learn more about leveraging rewards. The larger and better the bonus, the more eager players are to sign up for the casino and make their first deposit. The timing of delivery is also critical.

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It takes a lot of effort to gain a customer’s loyalty. And once you’ve brought someone into your gaming platform, you want to keep them. As a result, customer retention is a critical key performance indicator (KPI) for all businesses to track, improve, and expand upon.

In this article, we’ll define customer retention and discuss the importance of customer retention in the iGaming business. We’ll also show you four strategies for long-term customer retention.

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What exactly is customer churn?

Customer churn, also known as customer turnover or defection, is one of any company’s worst enemies. Customer churn is the number or percentage of customers who stop paying for your subscription, product, or service during a specific time period.

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Top 4 Customer Segmentation Types Every Marketer Should Know

Did you know that 65% and 75% of new products fail or fall short of their revenue targets? Why do you believe this occurs? Because they need to understand their customers’ true desires and instead take a one-size-fits-all approach.

Personalization is now one of the most effective ways to attract new customers and retain existing ones. In fact, 59% of consumers who have used it say it significantly impacts their purchasing decisions.

In this post, we’ll go over four different types of customer segmentation that can help you achieve your marketing objectives.

Once you’ve gathered enough information about your customers, use it to divide them into segments. Every marketer should be aware of four types of customer segmentation.

Demographic Segmentation

63% of marketers believe audience segmentation is crucial in providing a positive customer experience. One of the most common types of customer segmentation is demographic data segmentation.

To create customer segments, consider age, generation, gender, education, occupation, income, marital status, or ethnicity.

Geographic segmentation

Customers are segmented geographically by country, state, region, climate, or market size. Therefore, you must tailor your messages to different geographic segments while keeping the local culture and weather in mind.

Behavioral Segmentation

In behavioral segmentation, customers are segmented based on how they interact with your brand.

You could create a segment for customers who added items to their cart but did not complete the checkout process. Or those who browsed but still need to add products to their cart. You can also categorize them based on the products or services they purchased or expressed an interest in.

Lifecycle or customer journey-based segmentation

Aside from understanding buyer preferences and interests, you must also know where they are in the purchasing process. Therefore, lifecycle or customer journey-based segmentation refers to this type of customer segmentation.

You can create various segments, such as visitors to your online store who have yet to make a purchase. Or customers who have only purchased once in the last 12 months or have not purchased in the last 12 months.

Customer journey-based segmentation is an effective method for targeting them with more relevant and useful recommendations.

Customer Segmentation’s Importance in the Gaming Industry

Demographic, geographic, psychographic, and behavioral segmentation are the four primary types of segmentation in gaming.

Although each of the above types serves a purpose and provides benefits, behavioral segmentation is critical for the gaming industry. Concentrate on it to find high-value prospects.

OptiKPI is the Gaming Operator’s Complete Marketing Automation Solution.

OptiKPI is a platform for marketing automation for gaming products. Our advanced features assist gaming operators in carrying out all marketing activities. Create campaigns, launch them, edit them, segment them, behaviorally target them, and analyze campaign results all from one platform. Our software will automate and run all of your marketing campaigns in real-time.

Once your data enters our user-friendly, intuitive interface, the process is simple. Optimize campaigns, boost team productivity, and achieve massive revenue increases by targeting players based on behavior for highly effective ROI.

To know more about OptiKPI, book a free demo https://www.optikpi.com/scheduledemo