three-stripes - Tumblr blog

[three-stripes]

[three-stripes]

CHIPS ALL IN ON...

Biggest bet for Adidas Social Media in 2022: 

Wider range of digital experiences through tailored Social Media experiences using AR, VR and NFTs.

VIP NFT holder content, password protected content to reward loyal customers or high engaging users.

[three-stripes]

ONE TO WATCH #1

CORTEIZ

https://www.instagram.com/crtz.rtw/

Corteiz is a brand that has remained authentic.

The tone of voice is relatable to their audience in all aspects, delivery of content - promotional videos and photos of the drop, responses to comments. 

No need for gimmicks.

The streetwear culture and FOMO is protecting this brand and rightly so. 

May it ever continue.

[three-stripes]

“VIRGIL WAS HERE”

Thinking made visual. 

A story told leaving users to create the narrative with however and which way they resonate with the non verbal videography, leaving the meaning entirely down to interpretation. 

The young black boy as the protagonist, could be the Louis Vuitton Menswear Creative Director (Virgil Abloh) or he could be the very youth Virgil actively tries to create a space for.

We go on a journey with the youth around Miami, he looks to be in the pursuit of more, maybe searching for others that look like him from a racial perspective. Right at the end, the child smiles and looks down from a Louis Vuitton hot air balloon, it is unclear on the connotation of such gesture because of the uncertainty of whether the boy depicts Virgil or not.

If the boy plays Virgil Alboh, who sadly passed away 24 hours before the video was released, this video could symbolise leaving Earth and being able to look back at all he has achieved. Seeing how much Louis Vuitton expanded his horizons as a human.

Paving the way for many young black POC and to know that this is all entirely possible, enjoy the journey and get onboard.

Success is about being able to make others feel connected without even needing to open your mouth.