timezmarketing-blog

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SEO Ranking Factors that matter #DigitalMarketing #SEO #Ranking #TimeZMarketing

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With new devices of varying screen resolutions cropping up regularly, it is essential to have a web design that adapts itself to multiple screen sizes. When you have a site with a responsive we design, it looks good on a Smartphone, a tablet, an e-reader and not just the desktop.

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Your website may be working… but is it working hard enough? Online marketers not only have to keep up with the current landscape, but also look ahead to anticipate what the future might bring.

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25 posts!

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One of the ways to increase traffic for your website is creating a blog. What is a Blog? a blog is a Web page that serves as a publicly accessible personal journal for an individual. Typically updated daily, blogs often reflect the personality of the author. Blog Creates engagement to your website which in result helps in boosting your Google Page Rank.

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Search Engine Optimization Do This Not That The world of Search Engine Optimization is wild and fast, which can make it tough to keep track of what to do and what not to do. How do you correctly optimize your website? How do you get your site to appear in Google and Bing results? How do you tell who’s visiting your site? We answer all these questions and more in this SEO edition of “Search Engine Optimization Do This Not That!”

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Google like a Boss Take a look at these handy Google search tips.

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AMAZING FACTS AND STATISTICS ABOUT VISUAL WEB

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Mobile Web Performance stats 2013 - In the summer of 2013, Keynote measured the performance of 580 popular commerce websites. The data reveals improvement in performance comparing to 2011 and 2012.

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“What separates design from art is that design is meant to be... functional.” The goal of a responsive website is to detect the users screen size and orientation, wherther its a desktop, mobile phone, tablet or any other device.

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Creating a successful website involves more than just a visually appealing design. The most effective websites create a satisfying user experience based on how consumer’s track and read the information on the page.

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7 Reasons Why Google will De-Index Your Website Content Duplication Content Duplication refers to the Creation of several pages with the same content. Automation Using Automation tools to create content is a black hat tactics that Google punishes. Machine-Automated contents are not Google-Unfriendly, but they are also not human readable. Cloaking Cloaking means having different versions of landing pages, Users see pages with shady contents while search engines view decent contents when being crawled. Unrelated Keywords Google had already forbidden keyword stuffing including font matching and using microscopic fonts and stacking titles. Paid Links Exchange Google is currently removing sites whose maing business is selling links to other online publishers. Too Many URLs Too many URL in a page is a big No, especially when they are unrelated and uncategorized. Excessive Affiliate Links Too many affiliate links in page loses users attention, and user loses interest which is not Google’s vision, therefore, it discourages of having too many affiliate links because that might have a negative impact on users search process. 7 Reasons Why Google will De-Index Your Website Other than the 7 reason they are other reasons too which may encourage Google to de-index your website, for example; Google will also remove your website if it loads extremely slow, when the server crashes several times or when the domain name had already expired. Good thing Google alerts online publishers when the site or pages violate any of the guidelines through the Webmaster Tools. There won’t be a quick-fix, and there are no cutting corners when your website was de-indexed by Google but to change the affected sites and pages. Then, submit the site so Google may reconsider it. The key term here is ‘reconsider’ – Google may or may not consider re-indexing the site depending on the extent of apparent modification. Or one can contact Google after making sure it meets guildeline and request Google rep to start a ticket and you can followup on the ticket and make sure the company indexes and gives you another chance. Bottom-line, the sites and pages must comply with the quality standards set forth by Google, or if they will not, they will be removed from the index permanently. Sites must follow guidelines posted on Google’s main website.

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Website Speed Factor Improve Organic Ranking Speed is an important factor in determining a website’s page rank. It was not disclosed by Google until April 2010, when Google’s senior “Distinguished Engineer” Matt Cutts choose to announce the factor despite claiming that the change only affects less than 1% of the sites. In the year 2009 Google intentionally reduced its speed in an experiment by half a second only, and yet search volumes were affected almost instantly. The experiment showed a 0.2 to 0.4% decrease in searches. The experiment prompted the giant search engine to conclude that a slow site will see less engagement. Page loading time is a fundamental part of SEO. Based on Google’s experiment we can also conclude that a slow loading website affects, traffic, conversion and ranking altogether. Here are some facts published on Optimind, 1. One second delay leads to 7% decline in conversion rate 2. One second delay leads to 11% reduction in page views 3. One second delay leads to 16% decline in customer satisfaction 4. One second delay leads to up to $2.5 million in sales annually 5. About 47% of online consumers expects a site to load in 2 seconds or less 6. Nearly 80% of these online consumers will never return to that site 7. Approximately 40% of users abandon a site that takes 3 seconds or more to load 8. Roughly 1/3 of mobile users consider slow load time as the #1 issue 9. Around 73% of mobile users have already encountered a slow loading site 10. About 33% of these mobile users will visit the competitor’s site next 11. An average Internet user perceives load time as 15% slower than its actual load time 12. When the user tells the experience to others, he will remember 35% slower than the actual page load speed After looking at these facts and stats and knowing how speed can affect the bottom-line, we should consider these SEO opportunities. Once you improved your site’s speed, you will experience… • Improved ranking of your top 10 keywords just like SmartFurniture • Improved traffic growth by 40% just like WorkCoachCafe • Increased page views by 25% and revenue by 7-12% just like ShopZilla user-friendly-website-development-san-franciscoThere are many tools available online which can help you determine your website loading speed, you can try Google Developer Tools or visitng GtMetrix. You can also track progress by visiting Google analytics which identifies each page’s speed and the factor contributing to different load times and how you can improve your website. Read more: 12 Website Speed Performance Stats That May Hurt Your Ranking

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App for business are becoming more and more important. In order to popularize the trend Google is adopting to increasing indexing level for search results with Apps, especially when conducted on android phones. In the article published on Inside Search BlogSpot Google quotes, “We added more apps with this capability in April and May, and this week we’ve just enabled our biggest batch yet, including apps like ABC News, Airbnb, AutoTrader, BuzzFeed, CBS, Cookpad, Crackle, Daily Mail Online, Dailymotion, The Economic Times, Fox News, francetv info, Hot Pepper Gourmet, Houzz, KASKUS, Kompas.com, musiXmatch, NDTV, Orbitz, RetailMeNot Coupons, Shazam, Strava, Subito.it, The Guardian, The Washington Post, ViewRanger GPS, Viki, and manymore. We’re also announcing today that any Android developer can now participate in app indexing, which means that even more of your favorite apps will soon become search-friendly and can organically appear in search results—just like websites.”

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7 Outstanding Content Marketing Tips for Small Businesses • Create a Content Marketing Calendar • Find out what works? • Understand social trends for News Jacking • Create a survey • Utilize visual Content • Start a video blog • Repurpose Content Content marketing is more about the creation and distribution of content that attracts, acquires, and engages your customers and prospects. Therefore, any content that is created to meet this objective can be defined as content marketing. Content marketing is now a required component of Search Engine Optimization (SEO). And it works by engaging new and existing audiences, and encouraging sharing. For small businesses, it is difficult to stay on course, though, and ideas are tough to generate on a consistent basis. At TimeZ we have a team of content generation who constantly work with businesses owners in developing ideas and implementing strategies suitable for SEO. Understanding the content strategies that have worked in the past and diversifying the media by which they are created are helpful tactics for staying on course with the consistent creation of content.

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With a focused content strategy you'll see better engagement from your users and help them become repeat customers. User experience focused marketing doesn't just extend to an optimized experience on your website. It's time that our content strategies focus on the user as much as our homepage design does. Similarly when devising your SEO strategy, one must focus on site structure, user experience, homepage design, site speed and how many people make it through the funnel. Following are four tips will provide direction as you plan, create, and implement your content strategy. Think: Users First USER EXPERIENCE strategists have a gift for keeping the user at the center of everything they create. You should do the same when it comes to creating your content strategy. Instead of deciding whether you should focus on white papers or how-to guides, think about what types of content and information your users want or need from a business with your expertise. Creating Customer Experience is King and Clutter Kills Conversions Above all, USER EXPERIENCE strives to deliver the ideal experience to users. USER EXPERIENCE professionals know that in order for a first-time buyer to become a repeat customer and a brand advocate, their experience needs to be spectacular from the beginning. This mindset needs to extend to your content strategy. People Make Snap Judgments USER friendliness reviews take into account the visual appeal of a user interface. The end goal or most important information on a page should be clear. A good UI uses white space to its advantage and makes the information easy to navigate. Content you create should follow the same guidelines. Executing Funnel Analysis Can Tell You What Types of Content Your Users Need and When They Need it A good USER friendliness analysis includes a breakdown of website goal funnels to identify the primary pain points for users. Before you roll out a content plan, find the areas of your conversion processes that are causing users to bail. Think about when you can deliver content to those users that will help push them through your sales funnel.