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Types of SEO- 7 Types That Will Help You Boost Your Website Ranking

We hope that you have read the Types of Digital Marketing. Now, we need to know is about the types of  SEO(Search Engine Optimization) which is the process of increasing the traffic to a website and making it rank higher in the Google Search Engine Result Pages for the relevant keywords of our domain?

Therefore, here we will be going through the 7 types of SEO and their importance in making our website rank higher in the organic search engine results.

Also read, What is Digital Marketing

Types of SEO- What are they?

White Hat SEO

This refers to all the search engine optimization techniques that follow google’s Search Engine Guidelines. To yield effective results you need to be patient. But once achieved it gives you permanent results.

In addition, by following this type of SEO comes free of the risk of your site getting banned if there is any change in the algorithm of your website.

Here there is no risk of your site getting banned if there is any change in the algorithm or way in which your website is structured.

Black- Hat SEO 

This is exactly the opposite of white-hat SEO. This type of SEO takes advantage of the loopholes present in the Search Engine’s algorithm to rank better in a short duration in the SERPs.

In addition, this type of SEO does not follow the google search engine guidelines. Also, this type of SEO comes with a high risk of your website getting blacklisted and in addition, it is temporary. Therefore, avoid using this method for your Website.

 Grey-Hat SEO

Those SEO agencies that are pressured by their clients in order to see quick results use this type of SEO which is a mixture of both White-Hat SEO and Black-Hat SEO techniques.

An example of this type includes clickbait content that is sensational and does not provide any value to the user, suspicious link building between sites, paid reviews, etc. Therefore, it is better to stay away from these underrated SEO tactics

Negative SEO

This is the most unethical type of doing SEO. It is a practice which is mostly followed to bring your competitor’s ranking down.

This method includes

Hacking into someone’s sites

Adding low-quality backlinks to your competitor’s site.

Posting negative reviews or feedback about your competitor’s in various online platforms.

This type of SEO can lead to legal issues if caught.

On-Page SEO

All the different strategies you take to make your web page rank higher on the Google Search Engine Result Pages (SERPs) falls under this on-page SEO type,

On-page SEO includes the following:

writing good and high-quality content with a motive of providing usefulness or benefit to the visitors of your website.

Adding Meta tags will help Google bots or crawlers or spiders to understand the website better.

HTML tags or the heading tags can be used to highlight the headings of the contents while also ensuring that there are no broken links.

Ensuring a clean URL structure for the various other pages that fall under one particular category, choosing images that do not have a huge size are few of the On-page SEO techniques.

Technical SEO

This type of SEO called as the Technical SEO will help the Google bots crawl, interpret and index all the pages of a particular website and stores it for future use,

Creating a thorough XML site map, making the website mobile-friendly, and adding structured data will help the web crawlers carefully and successfully categorize the webpages based on the type of contents they carry.

Off-Page SEO

This includes the activities done off or outside of the website. It helps or aids in increasing your website’s position in the SERPs.

Working on external ranking factors includes:

Link building from trusted sites of the same domain

Successful social media marketing of your website

Positive reviews or feedback from the customers on the various online forums 

The above mentioned are a few methods to improve External ranking factors for your website.

Conclusion

In Conclusion, now that you have read more about the types of SEO, start using the good and risk-free ones for your Website. In the coming articles, we will be discussing the methods we use for each type of SEO. Comment your opinions about this article in the comment section without fail.

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Types of SEO

https://onesearchhub.com/types-of-seo/

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Hotel Front Office Department- All You Need to Know

All the multi-departmental physical businesses should have a front office department or a reception to welcome and receive their visitors. The Hotel Front Office Department is the face and voice of the business. Regardless of the type or classification of the Hotel, the front office department is the most visible department of any hotel. The front office department acts as a common link between the customers and the business. Let us learn more about why it is so in this article.

Also, Read More about Hotel Management Course

What is the Front Office Department?

It is one of the many multiple departments of the hotel business that directly interacts with the customer or the guests when they first arrive at the hotel. Front office staffs are the one which handles the transaction between the hotel and its guests The front office staffs interacts with the guest on various occasions. They receive the guest when they first step in the hotel, handles their requests and strikes the first and everlasting impression about the hotel into their minds.

What Does a Front Office Department include?

The Front Office Department of the hotel include,

Front Desk

Uniformed Services

Concierges

Front Office Accounting System

What are its Basic responsibilities?

Creating the guest database where all the information regarding a guest staying in the hotel is recorded.

Handling Guest account. This account keeps note of all the transactions made by the guest during his stay in the hotel.

Coordinating guest service.

Trying to sell a service. Rooms are the products that the front office staff tries to sell to the guest.

Ensuring guest satisfaction. This is one of the most important factors which the front office department tries to achieve no matter what.

Also Read, Skills Required to Become a Hotel Manager

Front Office Operations

Two categories come under the front office operation.

One is the Front-House Operations and the other is Back-House Operation.

Front-House Operations

The operations performed here are visible to the eyes of the guests. The guest can interact and see the operations presented and hence, it is named Front-House operations. The operations done here can be listed as the follows

Handles the request for guest’s accommodation

Check if the type of accommodation is available for the day and assigns the same to the guest.

Collects the details of the guest’s information when he/she is registering at the hotel.

Creates a guest’s account on the front office accounting system.

Issue the room keys to the guest.

Settle the guest payment at the time of check-out marking the end of financial transaction for that period.

Back-House Operations

These operations are conducted by the front office staff in the areas where the guest’s involvement is not required. These operations are performed in the following areas.

Determines the type of guests by checking the front office database

Guest preferences are ensured by giving a personalized touch to the services. For example, if the guest is coming for a stay at the hotel because it is their anniversary, a cake or a bouquet is sent to them to make their day special.  

The guest’s account is continuously updated within the front office accounting system.

The guest’s bill is prepared.

The balance amount from the guest is calculated and collected from the guest

Guest Cycle in Hotel

Generally, a guest’s interaction with the hotel is divided into four phases

Pre-arrival

This stage is when the customer is planning a stay at the hotel. In this first stage, that is, before arrival, the prospective guest of the hotel enquires about the availability of the desired choice of room and the amenities they will be getting through a telephonic call or an e-mail. The customer or the guest also does the same by visiting the website of the hotel.

Arrival

This stage is when the front office staff welcomes the guest at the Hotel’s reception. The bell desk takes the guest’s luggage and assists them with it. If the guest has confirmed the reservation, then the front office staff will hand over the Guest Registration Card (GRC) to the guest and gives a form to the guest to fill their information details in it. The front desk staffs then register the same information provided by the guest in the database thereby creating a guest record and a guest account. Later, the front office hands over the room keys to the guest and completes the registration process.

Occupancy

During the Occupancy stage, the front office account system tracks the guest charges against each of the purchases made by the guest in and around the hotel. These purchases may be those done in the hotel restaurants, room service, bar or any outgoing telephone calls made through the hotels’ communication systems. The front office is the only department authorized to manage and issue the keys for the rooms to the guest who is rightful to the access. During the guest’s stay with the hotel if there are any additional requests the front office staff tries to fulfil it also.

Departure

During the Guest’s departure from the hotel, the front office accounting system takes the settlement of payment from the guest for the services provided to the guest during his/her guest. If the bill is not settled completely, the balance will be transferred or moved to the non-guest record, and then it becomes the responsibility of the accounts department to collect the payment.

Conclusion

Being the first and last most important department that the guest is in contact with, it becomes extremely important that the Front Office Personnel should place himself or herself before the guest.

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Hotel Front Office Department

https://onesearchhub.com/hotel-front-office/

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Importance of Website-The Backbone for your Business

When we talk of a website, it is no doubt that it is emerging and growing to be the most important in recent times with most of its users present on the internet these days. There are many businesses which don’t have a physical organization to work, but they carry out the entire work from advertising to merchandising a product and selling the same to the customer all, through just one click in the website. The Importance of website is rapidly increasing. Ordering goods from around the world to your home is no more a difficult job because a single website has made it an easy and hassle-free process. We will read further in this article on why it is not wrong to say that a website is important for a business to be successful. 

Why is Website a Must-Have Tool for the Business to be Successful?

While you are reading this particular article, you have to agree that we go to the internet to find every information you need. Whether it is information on any particular service, products, booking a movie ticket, browsing for any information you want to read or know about, ordering food etc, the Internet is always there for our rescue.

As we had discussed earlier, ever since the development of the internet customer’s buying behaviour has changed. A recent study shows that more than 80 per cent of the people pre-research on the internet before making any purchase decision. And this is an important factor to be noted about the importance of a website in today’s business. Therefore, if you fail to have your own website, it is likely that you are going to be invisible to your prospective customers.

Why Website is Considered the Backbone for Digital Marketing?

Firstly, a Website acts as a great tool for marketing. Marketing as we all know is one of the most important aspects of any business. And to make your presence valuable digitally is the motive of business to opt for Digital Marketing. Strategies like, content, advertisement and everything else has its destination associated with the website of the particular business.

Secondly, if you want to market any of your services through the social media platforms like Facebook, Instagram etc, it just takes one attractive post for your customers to stay updated with your brand and services you have in the plate to offer at that particular time. The prospective customers who are ready to convert into an ideal customer would then proceed to take a look at your website to learn more about your business.

Thirdly, content is very crucial to express what you want to tell your audience. May it be a small glimpse about your business or the product description, an attractive content plays a vital role. And, for this, you need a platform, and the website shall be one perfect platform to do this.

Also, Read 8 Must-Know Types of Digital Marketing

The Importance of Website for your Business Improves the Sales for your Business

Okay, Now that your marketing strategies, content, products or services you want to offer your customers are ready, what should be done next? You guessed it right. We need profits, and for that, we need growth in our sales stats which will help us improve our business and as well as helps us in keeping pace with our competitors. It is only a good sale that can improve the success of your business.

To improve our sales having a website is important. Having a website will enable us to reach more customers and instigate them to try our products and services.

When there is an opportunity to reach the whole wide world without any geographical limits with just a single website for your business, who would tell no to it?

Builds the Credibility of your Business

Business with a website is said to be more credible than the one without it in today’s world.

A website will allow you to showcase and market your product and services to your users and provides details of what your business is all about and what can the customers expect from your business. This information that you provide your customers will establish a strong trust between you and your audience.

You are able to provide a visual authoritativeness in the minds of your costumers with the help of the website.

A website can Work 24/7 Around the Clock

Even if your team checks out the day and don’t work during the night, your website continues to work hard while bringing in more customers. With just a single website you can earn even while you sleep. It offers your customers a place to see your brand and know about every products and service irrespective of the time of the day. A website works without rest 24/7 a day to give you an increase in the sales to your business. What more do you need?

Conclusion

In conclusion, we hope you can now understand how a website can help you in making sure the right information reaches your customers or prospective customer at the right time without having to take a lot of trouble in finding out what you exactly do. Having a website has multiple uses associated with it and not just one. What are you waiting for now? Start building one!

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Importance of a Website

These days, 80% of the people of the world use Internet. Know more about the importance of website and see the growth in your business.

https://onesearchhub.com/importance-of-website/

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Hotel Manager-Skills Required to Become One

Hotel Manager-Skills Required to Become One

The management hierarchy starts with the general management of the hotel who is supported by the subordinate department managers and goes down to the entry-level staff for each department. Here’s all you need to know about the Hotel Manager and the skill you need to have in order to become one.

Check this out! All you need to know about Hotel Management.

Who is a Hotel Manager?

A Hotel Manager is a person who manages the operations of a hotel that focuses on the upkeep of the hotel ranging from the hygiene standards of Hotel facilities, guest satisfaction, customer services like food and beverage services, kitchen, sales, and marketing, revenue management, accounting, purchasing and various other functions.

Skills Required for a Hotel Manager?

Those who take hotel management as a profession are often confident, approachable, and adventurous. They never hesitate to try new things and are often excited to learn and experience different things.

They believe that teamwork will lead to the path of success and never gives up on that. If you want a career that is full of challenges, interesting people, and continuous development then go for this.

Qualifications of a Hotel Manager

Hotel management comes with a different range of responsibilities.

Being a hotelier you should be able to adapt to new challenges and coordinate with different departments.

The Standards of the Hotel should not be compromised.

Being a hotelier you have to oversee and have strong knowledge in areas like finance, planning, service, and organization.

You must also be sure that your staff members are managing their time and departments efficiently.

A Hotel Manager must possess the ability to strong attention to detail, leadership, and teamwork skills.

As a Hotel Manager, you will find yourself having less contact with the guests but at the same time, you will be monitoring the business by conducting regular meetings.

Why does a Hotel Require Skilled Managers?

The world of hospitality is expanding at a faster rate. It is one of the world’s most fastest-growing industries with several job opportunities and also the Hotel Industry has multiple departments.

In such a fast-growing industry you, being a Hotel Manager have to be ready to go the extra mile to create something extraordinary.

Today, travelers want efficiency and a hassle-free process during the duration of their stays. It is the manager’s responsibility in ensuring that the guest has a peaceful stay.

What Do you Need to Do in Order to Become a Hotel Manager?

You need different soft and hard skills to become a successful Hotel Manager.

Also, you need to gain experience of how it is like to work in the industry before being a manager.

You can opt for an internship to gain experience while working in different hotel properties that vary in the operation, reputation, and location. This is also going to be an added benefit to your degree.

Conclusion

In conclusion, now that you know what it takes to become a Hotel Manager that is, the procedures and mindset you need to possess to become one, we wish you all the best towards achieving the same.

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Hotel Manager- Skills required to become one

https://onesearchhub.com/hotel-manager/

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Types of Digital Marketing- 8 Must-Know Types of Digital Marketing

Now that, what is Digital Marketing has already been discussed let us now move on to the Types of Digital Marketing. In this article, you will be reading a glimpse of the major and the most important types of digital marketing you should know.

Types of Digital Marketing

Below is the list of various types of Digital Marketing you should know:

Search Engine Optimization

Pay Per Click

Social Media Marketing

Content Marketing

Email Marketing

Affiliate Marketing

Viral Marketing

Mobile Marketing

Search Engine Optimization

Let us begin with SEO which is the abbreviated form of Search Engine Optimization.

SEO is the science and art of making your webpages rank higher in the SERPs(Search Engine Result Pages) SEO consists of both On-page and Off-page methods.

On-Page SEO us what we do to win the audience who visit our website such as, giving the relevant and useful content, content which they are interested to read, etc.

While off-page SEO is what we do outside the website such as link building activities.

In short, the goal of SEO is to increase the website traffic and make sure the webpage ranks higher in the SERP for certain target keywords. Also, SEO is the least expensive marketing technique which yields permanent and long time results for the website.

Pay Per Click (PPC)

This type of Digital marketing deals with pay-per-click marketing which deals with the paid search results on Google and works in the form that involves bidding on specific keywords that will bring traffic to your website.

This branch of digital marketing, along with the SEO demands a good and thorough research and analysis of keywords that are relevant and appropriate for your business.

Google keyword planner and Google Adwords will help you out in choosing a good set of keywords that are popular and at the same time cost-effective.

Every time a user clicks through your website through a paid ad on google you will be charged.

However, the Google search engine is not the only platform that provides this form of marketing. Search engines like Bing, duckduckgo also gives this.

Social Media Marketing (SMM)

Social Media Marketing uses social media platforms to connect with the audience and build the brand. social media presence of the people is really these days.

And this can mean only one thing for the business. In addition, promoting the brand through appropriate channels can gain vast followers.

The paid campaigns on social media are measurable and we can understand the needs of our consumers better. Whatever plan we opt for, it is important to ensure that our social media presence is valuable to them.

Content Marketing

This type of marketing involves creating relevant content to attract a set of target audiences.

Content marketing is seen as the backbone of digital marketing as it can help transform a website’s audience into active customers.

In addition, content marketing is a continuous process and we should always remember to invest in a good content marketing team. Selling products or services to people through good content is the key motive here.

Email Marketing

Email Marketing is the process of sending a commercial message to a specific group of people through Email.

Modern technology these days has allowed us to

personalize messages

give the tracking tool that helps us design an email campaign

measure the results like its opening rate

CTR rate (Click-through-rate)

Therefore, keep your prospective customers informed about the following

Latest developments

New product

Launch of any service

Posting of a new blog article

Ask feedback on the past purchase

Give them the service reminders.

These are a few of the email marketing strategies you can use to stay in touch with your prospective customers.

Influencer/Affiliate Marketing

This is a type of online marketing that involves influencers to endorse your products and make people attracted to buy it.

For instance, we always wait eagerly to see our favorite celebrities endorse a product and some of us blindly trust them and buy it.

While there are also many industry experts and content creators with fans of their own. In other words, companies work with these influencers to create brand awareness and convert a few of these fans into profitable leads.

But you must also remember to do great research while choosing these kinds of marketing because the influencer you choose should speak for your product and you must make sure that the image and the personality of the influencer will compliment you.

Viral marketing

This is a type of marketing where consumers share information about the services or goods that a company provides through social networks.

Therefore, good content creators are needed for an organization to make sure it reaches the customers most creatively and attractively with all the information covered within the content.

Mobile Marketing

This is a way of marketing your service or products through SMS. Sending marketing messages through SMS or push notifications is a way of gaining the receiver’s attention.

Because more than 90 percent of those messages are opened and read right after reading them. Sending messages that are news to customers about deals, discounts, coupons, and sales, etc are few of a great way to engage with your customers.

Therefore, make sure you do enough research about the notification pop-ups, the mobile responsiveness, the internet, or data it consumes before trying to incorporate this marketing strategy in your advertising plan.

Conclusion

In conclusion, now you know the most important types of digital marketing and if you are looking to read this article for your business you must have already figured out which marketing plan will exactly suit your business and yield high profit. We will read in detail about these strategies in the coming article.