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RideBoom offers a unique feature that allows female passengers to request a female driver for their ride. This "Women for Women" feature is designed to provide an added layer of comfort, safety, and security for female passengers, especially during late-night hours or in unfamiliar areas.
Here are the key details about this feature:
Female Driver Request: Female passengers can request a female driver through the RideBoom app. This request is then made available to female drivers in the vicinity who have opted-in to the "Women for Women" program.
Priority Access: Female drivers who have opted-in to the "Women for Women" program will receive priority access to female passengers who have requested a female driver. This ensures that female passengers are matched with a female driver as quickly as possible.
In-App Feedback: After the ride is completed, female passengers can provide feedback on their experience through the RideBoom app. This feedback helps the company identify areas for improvement and ensure that female passengers have a safe and comfortable ride.
Increased Safety: The "Women for Women" feature provides an added layer of safety for female passengers, as they can feel more comfortable and secure riding with a female driver.
Empowerment: This feature empowers female drivers to earn a living, gain independence, and be part of a supportive community.
Choice and Control: Female passengers have the choice and control to request a female driver, which can help reduce anxiety and increase confidence while using the ride-hailing service.
Convenience: The "Women for Women" feature is seamlessly integrated into the RideBoom app, making it easy and convenient for female passengers to request a female driver.
By offering the "Women for Women" feature, RideBoom demonstrates its commitment to providing a safe, comfortable, and empowering ride experience for female passengers. This innovative solution addresses the concerns and needs of women in the ride-sharing industry. [1][2][3]
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Please describe your company’s go-to-market strategy
Here is a detailed description of RideBoom's go-to-market strategy:
RideBoom's go-to-market strategy is focused on expanding its successful bike taxi service to additional cities across India. The key elements of their strategy include:
Target Market: RideBoom is targeting urban residents and visitors in cities with growing populations and transportation needs. They have identified cities like Agra, Kolkata, and Pune as prime markets for their bike taxi service [1].
Value Proposition: RideBoom's bike taxi service provides an efficient, affordable, and environmentally-friendly transportation option for short-distance travel in congested urban areas. It aims to alleviate traffic, reduce emissions, and offer a convenient mobility solution [1].
Pricing: RideBoom is offering competitive and affordable pricing for its bike taxi service to make it an accessible option for a wide range of customers [1].
Promotion: RideBoom is promoting its service through its mobile app, which allows users to easily book and track bike taxis. They are also offering promotional discounts for new users to drive initial adoption [1].
Sales and Distribution Channels: RideBoom is directly operating its bike taxi service in the target cities, leveraging a fleet of trained drivers. The service is accessible through the RideBoom mobile app, providing a convenient and accessible sales channel [1].
Scalability: RideBoom has a clear roadmap to continue expanding its bike taxi service to more cities in India, demonstrating a scalable and replicable go-to-market strategy [1][3].
Partnerships: RideBoom may explore strategic partnerships with local transportation authorities, businesses, or other stakeholders to further enhance its market reach and service offerings [3].
Overall, RideBoom's go-to-market strategy is focused on rapidly expanding its proven bike taxi model to new urban markets, leveraging its expertise, technology, and customer-centric approach to drive adoption and success [1][3].
#rideboom#rideboom app#biketaxi#uber#ola cabs#ola#uber taxi#uber driver#cab#taxiservice#drive#rideboom taxi app#ride share#rideboom driver#delhi rideboom#rideboom india
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RideBoom pricing in Kolkata is so low, with a minimum fare of Rs 10, which is way cheaper compared to other service providers who are not only providing expensive rides with surge but also taking a huge cut from the drivers’ earnings.
Let’s RideBoom Kolkata
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The most important and rewarding feature of RideBoom is our unique referral Scheme. To get the full benefits you need to recommend to your new and existing Customers and Drivers to download RideBoom App and enter your Driver Code in the ‘preferred driver’ section of the RideBoom rider app at the time of registration.
The on-demand ride-share taxi and bike drivers can see and feel a change in their working conditions and the way they get treated by working with RideBoom. RideBoom is now available in more than 5 Indian cities and this is happening with the huge customer and driver support. Even the taxi unions welcome the launch of RideBoom in their city and request other drivers to join RideBoom for a better secure future. Recently RideBoom bike service was added in Kolkata and within 48 hours more than 300 drivers came forward to register with RideBoom. According to the RideBoom founder “ We are so overwhelmed by the driver’s community support wherever we launch the RideBoom drivers came forward in huge numbers to register” Drivers know that they have all been left over when the pandemic hit the whole world there was no support for the drivers now they know that with RideBoom they can earn without driving as well it’s like a lifelong incentive for them and their families. So in the RideBoom understanding, it will take some time for the customers and daily cab users to get familiar with RideBoom features and advantages. Each driver’s background which includes criminal and driving records have been checked before activating his or her account. RideBoom is available in more than 5 Indian cities and it is going to soft launch its app in more than 20 cities in the next six months. RideBoom is going to be the most affordable and transparent on-demand rideshare app in India. About RideBoom RideBoom is the most unique on-demand rideshare app founded by Harmider Malhi known as Harry Malhi who got over twenty years of experience in this domain. It’s still bootstrap and avail in three major Australian cities and five Indian cities it’s the only bootstrap startup that can be launched in two countries. RideBoom is multitasked app that is connecting customers to drivers and a wide range of vehicles across bikes and taxis. Download the free RideBoom app available in the play store and app store. Let’s RideBoom India. For more info www.rideboom.com/india
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