tmaat818

[tmaat818]

Concepts/lessons learned from "Professional use of Social Media

The first lesson I learned comes from 4.1 and 4.2 and that is the importance of having a social media strategy and how uncover problems and opportunities through doing a SWOT analysis. This is important for any business, brand or influencer to be sure they are effectively using each social media account in a way that aligns with their vision and goals.

The second came from 6.3 Influence Marketing. There was a wealth of information in this chapter but learning strategies of how to market, understanding the objectives of influence marketing and how to reach the intended target market increased my knowledge to implement in business development plans going forward.

[tmaat818]

Had the opportunity to go to the 50th annual Noel Night in Detroit's Midtown last night to celebrate community, culture, and the spirit of the holidays. We were able to visit the Charles H. Wright Museum along with the Detroit Historical and Art Museum, and Wayne State University. It was a great experience for the whole family.

[tmaat818]

Favorite Aspect of Social Media 1

I would have to say microblogging has been my favorite aspect of this class. I typically don't put myself out there on social media but doing this weekly assignment got me out of my shell. I began posting more on other social media platforms, it held me accountable for getting the work done, and I felt compelled to document my time out for the wildcard.

[tmaat818]

Social Care

I decided to reach out to Macy's and JCPenney department stores about bad customer service in the Toledo locations via Twitter/X. Both companies were quick to respond back asking for details. I will admit that I thought there would be no response due to most companies leaving this platform and I really don't have a presence on Twitter/X, but to my surprise the social care team was ready to handle my issue. I will point out that JCPenney's response seems to be automated, but because I really didn't have an issue, I see no need to DM either company to see if they are just bot responses. It's obvious they both have a cross functional social care system in place to handle complaints on social media.

[tmaat818]

Me and my bestie of 27 yrs.

[tmaat818]

Crowdsourcing

Here is an example of Crowdsourcing I found on X. Wifi Map is basically driven by its contributors. A mobile app that rewards users with tokens for posting informative photos.

This is a clever use of crowdsourcing because you are able to interact with the map and its users in real time.

https://x.com/wifimapapp

#WiFiMap is not just an app; it's a movement towards free internet, powered by $WIFI utility token and 188+ million users worldwide

[tmaat818]

I decided to look into the Washington D.C. area for jobs in social media. I plan to go to Howard University when the time comes to complete my master's degree and with over 200+ jobs within a 25-mile radius, I will have plenty of jobs to choose from. I used indeed to search for employment and the two that stuck out to me the most was a Social Media Response Coordinator and a Public Relations Specialist both at the Smithsonian Institution. I love museums and art, so this is right up my alley. If I were to choose it would be the Public Relations Specialist. This position pays well and offers great benefits. Duties include Marketing Strategy and Brand Management, Public Information Officer, and Digital Content Strategy. Qualifications needed is knowledge and expertise in production methods, knowledge of the news media, web-based and social media products, skill and knowledge related to interacting with media representatives and museum staff, advanced skills in conducting market research and preparing reports, and expertise and skill in designing content-rich editorial calendars.

[tmaat818]

Cleaning, laundry and doing homework on a Saturday night. At least we get an extra hour when clocks go back.

[tmaat818]

My favorite influencer is Tabitha Brown. She started out making videos on FB of her vegan recipes and grew into a Mega influencer in a small amount of time. On IG she has 4.4 million followers and on FB 3.3 million, Tic Toc 5.2 million, and YouTube a little over a million. She does do some affiliate marketing and has giveaways on all of her platforms, but she has branded content. With her own line of kitchen products that are sold in Target and Hair product line that is sold in Ulta, she pretty much sticks to marketing her own products and repost other influencers who tag her in reels and posts of them using or purchasing her items. She is very active on above mentioned social media platforms with daily postings and regular words of encouragement. She has been on tv, wrote cookbooks and children's books, always has encouraging words while promoting health and wellness. She is loved by many, and I believe it's because she is true to her brand. She is God fearing, a wife, mother and the internet auntie of all. There is not much I would improve on other than the interaction within her post. She doesn't seem to engage much in her comments section, but with hundreds of comments per post, I wouldn't either!

[tmaat818]

Programmatic advertising

Programmatic advertising Is actually problematic, in my opinion. While it does give businesses a simpler way to reach the consumer, it also gives businesses control over what, where and how we make purchases. Advertising becomes too much and begins to build a want in the consumer that then turns into an unnecessary need, which in the long run could create issues, especially considering the economic climate that we are in. Most people cannot afford the items that is constantly being shown to them and could possibly make them do things they typically wouldn’t just to make the purchase. Interesting programmatic ads that have come across to me recently are hotels. I had been doing the research on hotels for the comparison assignment and next thing you know every platform has begun showing advertisements for different rooms, resorts, and membership discounts. I was watching Hulu last night and half the ads coming through were for hotels.

[tmaat818]

Toledo Art Museum presents:

Ethiopia at the Crossroads

[tmaat818]

Content and engagement of 3 large businesses

The three major companies that I chose to compare are in the hospitality industry and are listed as the top chains in the US. These institutions are:

Hilton Hotel and Resorts

Hyatt Hotel

Marriott

All three hotel chains are active on social media; however, they all tend to favor FB more.

Hilton has 343k followers on X, what is interesting is that there has not been a post made sense 11/8/2023. They are very active on FB with over 803k followers. Posts are made daily with at least one reel and one standard post with a picture from one of the many hotels from around the world. They are currently posting seasonal content and any negative feedback in the comments has a response from Hilton empathizing with the concern and asking the customer to PM them so they could further assist with the issue.

Hyatt has 98.7k followers on X and 834k on FB. The company makes a post every 2-3 days on X and every 3-4 days on FB. The content seems to be the same for both sites, for instance if they make a post that shows a couple getting married in one of their establishments on X the same photo ends up on FB. The comments on X are manly negative, there is some correspondence from Hyatt asking for the customer to DM them, but most come back to the post stating their problem was not resolved and reaching a person through customer service is difficult. On FB the comments are filtered on almost every post. At max there is one negative comment with a response, other than that the comments are generally positive. Also, the majority of the content is directed to the Rewards Program.

Marriott has 404k followers on X; in order to follow the X page, you have to submit a request, I did that and as of today my request is still pending. Only confirmed followers have access to see post and comments. On FB Marriott has the most followers of the three with 2.6 million followers. Posts are frequent, at least every two days, and where I found that they have the advantage is they pin reels and post from influencers. They address negative comments in the post with specific details on how to get a problem solved, but they too filter the comment section to show satisfaction.

Although Marriott filters comments and may not be as empathetic with their customers, the content is different, and they use a lot of influencer posts. Hilton definitely shows more compassion towards their customers, they don’t filter comments, and their content shows that they are in tune with the seasons. In my opinion Hilton is doing the best job.

[tmaat818]

This is how carefree I would like to be. My daughter, downtown on the river front. 🧘🏾‍♀️

[tmaat818]

How distracted are you?

I would like to think that I am not distracted by social media and the internet, but the truth is, I am. I find myself scrolling through FB or IG reading comments of outrages post regularly. Before I know it, an hour has passed, and I still tell myself 15 more minutes. Since being in this class and learning what we have, I know I'm intentionally being distracted, and I have been limiting my use of social media.

I can attest to a shortened attention span as well. Quick to move from site to site, post to post. It's so easy to get caught up. The problem is none of it is being retained, it's simply keeping me busy to no benefit. I would have to agree with Nicholas Carr. Through the years I have changed from being an active book reader to an overactive social media user.

Cooking and cleaning/organizing videos definitely keep me watching longer than necessary.

[tmaat818]

Earlier this year a Facebook influencer that goes by the name of The Hungry Black Man from Miami, FL came to Toledo to try the food in the area. He visited several restaurants after asking his Toledo followers on LIVE where he should go. One of the restaurant's he was directed to was Ruby's Kitchen that is located on Reynolds Rd. This business had been going strong for over 20 years, that was until the influencer took his audience into the establishment via FB Live and gave them a real time experience of the bad customer service, out of date decor and above all how bad the food was. This platform gave the people of Toledo the opportunity to engage and complain in the comments section of the video and within a month the doors to Ruby's Kitchen were being closed. I had personally never eaten there but I did know many people who have, and they collectively agreed that the business was no longer what it used to be and needed to close after the bad exposure. The article posted does not mention the influencer's video, but for those of us that were watching we knew there was no way this business was going to recover.

[tmaat818]

https://www.linkedin.com/in/tomika-wiley-22385853

I have had my uncompleted LinkedIn profile for some time. A few things I did to enhance my profile taken from the article 20 Steps to a Better LinkedIn Profile in 2024 is:

Add a background photo

Record and display your name pronunciation

Grow your network

My profile is still a work in progress; however, I plan to make it great by completing more of the steps listed.

[tmaat818]

Hey Dean👋🏽