tnetworksociety

[tnetworksociety]

How do you consume Fashion?

Let’s all take a moment (or a couple moments, or even more than that is also fine) to think about our consumer behaviour when it comes to buying clothes. How much do we actually need? With what mindset do we enter shops and end up buying? Those are questions that I ask myself today, questions that I should have asked myself way earlier.

When I think about the mindset I had when I was younger (around the age when clothes and styles become interesting), I remember consuming a lot. My reasoning: buying lots of clothes is fine as long as I really wear them. But how wrong I was. One thing that drastically changed my view on the (fast) fashion industry is the book ‘Fashion Changers’.

Here are the main lessons the first few(!!) pages of the book ‘Fashion Changers’ taught me:

The fashion industry has a bigger impact on the environment than most people probably think: the fashion industry causes around 10% of the entire global CO2 emissions, which is more than the emissions caused by all international flights and maritime shipping combined!

Even though many fashion brands such as H&M advertise their clothes with textile labels, this does not guarantee actual sustainability. Sustainable collections do not replace conventional collections, thus increasing the volume of resources!

‘New Arrivals’ is the motto BUT: sustainability is the opposite of fast fashion!

And last but not least, sustainability is not only about recycled or environmentally friendly products. It is about rethinking business models and reflected consumer behaviour.