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Why Links Are Important for SEO

Why Links Are Important for SEO

In the early days of SEO, even before Google existed, web ranking was heavily based on keyword usage within the page’s content. Without sophisticated search engine algorithms, keyword usage was the easiest way to rank pages. The logic was simple: the more a keyword phrase was used on a webpage, the more likely that was what the page was really about. Unfortunately, SEO practitioners of the time…

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6 Reasons Why Your Paid Search Strategy Must Include Bing Ads

6 Reasons Why Your Paid Search Strategy Must Include Bing Ads

When most marketers think of PPC, they think of Google AdWords. While AdWords is a great platform to work with, others like Bing Ads often go ignored. Bing Ads has a lot of catching up to do to be on par with AdWords. This is true. But there are some definite pros to using this PPC platform in your paid search strategy. 1. Not Everyone Uses Google Statistics show that in April 2017, Microsoft…

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4 Ways Pinterest is Useful for Non-E-Commerce Brands

4 Ways Pinterest is Useful for Non-E-Commerce Brands

Just because your business doesn’t sell products online doesn’t mean you should be ignoring Pinterest. 30% of U.S. social media users use Pinterest, so failing to include it as part of your social media strategy simply because you’re not an e-commerce brand means you’re missing out on a chance to connect and engage with your audience. Show Your Talent Since Pinterest is a visual discovery…

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Content Marketing Institute Releases B2B Technology #ContentMarketing Trends for 2016 Report

Content Marketing Institute Releases B2B Technology #ContentMarketing Trends for 2016 Report

Content marketing matters, that much is clear. What is less clear is how effective it is and how we, as marketers, can use our resources in a way that makes the most sense. Which is why reports like Content Marketing Institute’s comprehensive B2B Technology Content Marketing 2016: Benchmarks, Budgets, and Trends—North America matter. This type of in-depth research is what marketers should be…

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Microsoft Ads to Replace Manual with Enhanced CPC & This Week’s Digital Marketing News [PODCAST]

Microsoft Ads to Replace Manual with Enhanced CPC & This Week’s Digital Marketing News [PODCAST]

On this week’s episode of Marketing O’Clock, hosts Greg Finn, Jess Budde & Mark Saltarelli break down the biggest digital marketing news of the week. If you are unable to listen on Spotify, check out the video version of this week’s episode on the Search Engine Journal YouTube channel. Microsoft Advertising Plans to Replace Manual CPC with Enhanced CPC Microsoft Advertising will begin their…

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The 5 Most Common Google Indexing Issues by Website Size

The 5 Most Common Google Indexing Issues by Website Size

Google is open about the fact that it doesn’t index all the pages it can find. Using the Google Search Console, you can see the pages on your website that are not indexed. Google Search Console also provides you with useful information about the specific issue that prevented a page from being indexed. These issues include server errors, 404s, and hints that the page may have thin or duplicate…

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Using Google Demographic Data to Optimize Your PPC Account

Using Google Demographic Data to Optimize Your PPC Account

Recently, when Search Engine Journal asked me to predict what will happen in paid search in 2018, I pointed to audience targeting. Here’s an excerpt: Next year, I predict that Google will put more resources into audience targeting methods – especially on the Search Network — while, at the same time, advertisers will become increasingly sophisticated users of existing AdWords targeting…

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10 Times Reddit Engagement by Companies Succeeded

10 Times Reddit Engagement by Companies Succeeded

In a previous SEJ article, I wrote about the fundamentals of Reddit marketing. In this post, I give you ten real-world examples of companies succeeding on Reddit. 1. Gecko Rock Resort After traveling for years together, Mike and his wife Aileen had a dream to create their own resort in an exotic location. During a visit to Oaxaca, Mexico, they knew they had found their spot. Two and a half years…

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7 Simple Yet Effective Ways to Get More Email Subscribers

7 Simple Yet Effective Ways to Get More Email Subscribers

What are your email subscription rates looking like? Don’t be afraid to check. I know it’s not exactly a great feeling to see your numbers have fallen, but every website hits a rough patch. The goal, however, is to consistently gain more email subscribers. But you don’t have all the time in the world to implement complicated list building schemes. How about starting small and implementing some…

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Pinterest Closes In On TikTok & Snapchat with +37% Monthly Users

Pinterest Closes In On TikTok & Snapchat with +37% Monthly Users

Not sure whether your brand will find an audience on Pinterest? New figures from the visual social network suggest it’s easier than ever before, as monthly average users (MAUs) have increased 37% globally. Although U.S. Pinterest users have grown slower than its international audience, Americans remain the primary source of Pinterest’s revenue and a goldmine of opportunity for marketers to reach…

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Creative Brief Tips & Tricks for More Successful Content Projects

Creative Brief Tips & Tricks for More Successful Content Projects

Spending hours on market research, competitor analysis, and comparing color palettes to develop a creative brief may sound extraneous, especially for smaller organizations. But although compiling a creative brief may be time-consuming, it’s far from auxiliary. In fact, it’s critical to the campaign’s success. For content-driven projects or contracts, the creative brief should encompass the entire…

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5 Ways to Master Your PPC Budget in 2018

5 Ways to Master Your PPC Budget in 2018

“What should we be budgeting for PPC advertising?” This is one of the most common questions marketers have been hearing as the new year approaches. To answer that question, let’s look at five PPC budgeting best practices that will put you on a path to budgeting success. 1. Spend the Allotted Budget Over the Year “Use it or lose it.” I’ve heard this so many times when it comes to PPC budgeting. If…

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The Complete Guide to UTM Codes: How to Track Every Link and All the Traffic From Social Media

The Complete Guide to UTM Codes: How to Track Every Link and All the Traffic From Social Media

Quick: which social network is bringing in the most traffic to your website right now? It’s OK if you don’t know off the top of your head. (I don’t memorize that sort of stuff, either!) But wouldn’t it be great if you could pull up the answer in just a few seconds whenever your boss asks? What about revenue broken down by social network? What about the percentage of traffic generated by social…

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How to Create Effective Popovers

How to Create Effective Popovers

Popovers are an effective tool in the digital marketer’s toolbox. When used properly (and tactfully), popovers can have a significant positive impact on your conversion rate, increase subscribers, and help fill your sales funnel with warm leads. Marketers often struggle with designing and implementing effective popovers. There are a lot of different tools and methods out there, and when a popover…

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WordPress Gutenberg Improved Site Performance

WordPress Gutenberg Improved Site Performance

WordPress caching plugin publisher WP Rocket redesigned their site with Gutenberg and improved site performance. They found that Gutenberg writes surprisingly light code but shared that there are a few things to watch out for. Screenshot of PageSpeed Insights Score Editing in Gutenberg is Easier The goal for Gutenberg has consistently been to create an editing interface that will make it easy for…

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Tracking Google Knowledge Graph Algorithm Updates & Volatility

Tracking Google Knowledge Graph Algorithm Updates & Volatility

Like the core algorithm, Google’s Knowledge Graph periodically updates. But little has been known about how, when, and what it means — until now. I believe these updates consist of three things: Algorithm tweaks. An injection of curated training data. A refresh of Knowledge Graph’s dataset. My company, Kalicube, has been tracking Google’s Knowledge Graph both through the API and through knowledge…

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3 2018 PPC Predictions: Online-to-Offline, Data & Relevance

3 2018 PPC Predictions: Online-to-Offline, Data & Relevance

This was an extraordinary year for PPC professionals that ushered in many changes. And you could argue that not all of these changes in 2017 were completely positive across the board. For example, Google continued to nudge digital advertisers toward top-funnel channels (e.g., Google Display Network and YouTube) by strongly promoting the AdWords attribution system throughout the year to…