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What Functionality To Consider When Developing An Ecommerce Website?

Different features and functionality you may want in your ecommerce site will vary grounded on your business model and unique needs.

Responsive design: As further clients use mobile phones to shop online, you ’ll need a website that supports responsive, mobile-friendly web design. Or, you could indeed have your web developer develop a mobile app.

SEO: SEO can organically deliver you implicit customers with high intent who are more likely to convert, which can make SEO traffic more cost-effective.

Website speed: Fast- lading spots are also a plus for SEO since Google uses website speed as a ranking factor.

CMS (Content Management System): With a CMS, you ’ll be capable to make changes to or add new content, and the changes will be automatically reflected on your ecommerce website. This way you can constantly keep your website streamlined with new content that supports your products

Payments and Checkout: In the age of Apple Pay, PayPal and mobile holdalls , it’s no longer adequate for ecommerce businesses to offer only one payment option

Security: Developing an online store means dealing with sensitive data, similar to client phone numbers, credit card numbers and other payment information — which means it’s your responsibility to handle it with care.

Integrations: No ecommerce platform will come with every single feature you want natively. You ’ll need to make sure your platform enables you to customise your site by offering plugins and integrations with results that you need.

Marketing strategy: As you ’re developing your eCommerce Solutions (online stores), begin setting up your ecommerce marketing strategy early on in the process. This will help you to define the structure of your site and determine what features you may need.

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